JP2001282651A - Method and system for advertisement information distribution - Google Patents

Abstract

PROBLEM TO BE SOLVED: To deliver advertisement information that at advertisement reader desires accurately at proper, time without wasting paper media and communication media. SOLUTION: This system comprises an advertisement provider 200 as a providing source for advertisement data 100, a subscriber 300 as a reader for the advertisement data 100, and a distribution center 500 which is interposed between them and gathers and distributes the advertisement data 100 via information media such as the Internet 400. The advertisement data 100 are registered at the distribution center 500 in a hypertext format, such as HTML via the Internet 400 and advertisement data 100 which satisfy distribution conditions of the advertiser 201, and the desired conditions of the subscriber 300 are automatically distributed by e-mail to the subscriber 300 as electronic leaflet advertisement 101 corresponding to due time. The electronic leaflet advertisement 101 includes a valid term 101a and the electronic leaflet 101 having expired is deleted automatically from an information terminal 301 of the subscriber 300.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement information distribution technique, and more particularly to a technique effective when applied to an advertisement information distribution technique using an information communication medium such as the Internet.

[0002]

2. Description of the Related Art A conventional newspaper insertion advertisement is distributed in a form of sharing with a delivery system called newspaper delivery using paper as a medium. Also, so-called Internet advertising,
There are known a homepage on a WEB site, a burner advertisement on a third party's homepage, an e-mail advertisement for uniformly distributing all the contents to subscribers, and the like. In the electronic mail advertisement, the details of the received advertisement are often obtained by browsing the above-mentioned WEB site specified by the URL described in the electronic mail.

[0003] In a newspaper insert advertisement, only a flyer advertisement in a range inserted by a sales agency of a subscribing newspaper is delivered. According to this information, a range required by the subscriber (many subscribers move by car). Therefore, the range that can be moved for purchase may be quite wide), but it can be said that it is quite narrow. In addition, information that the subscriber does not want is also delivered with regard to the contents, which simply turns into paper garbage.

[0004] In addition, advertisements on the WEB site cannot be viewed unless the viewer reaches the target WEB site, and the contents of the advertisement are mainly unrelated to daily purchase. Since the burner advertisement is also a means for inviting the user to the WEB site, the result is the same as the former. Current e-mail advertisements are sent in full when readers request distribution, until they are unsubscribed. Further, the contents written in the e-mail are characters, and the details are to be viewed on the WEB site.

[0005]

As described above, the current newspaper insertion advertisement has a technical problem that the advertisement information desired by the subscriber cannot be obtained accurately and in a timely manner. Delivery, paper media,
There is a technical problem that a large amount of communication media is wasted.

[0006] Furthermore, it is difficult to obtain information for desired purchases on a daily basis through Internet advertising, and there is a technical problem that subscribers who are not familiar with the Internet have a high threshold and are difficult to use. Further, the uniform distribution of e-mail advertisements increases the load on the communication medium, and wastes storage resources of a system such as a personal computer on the receiver (subscriber) side.

That is, in both the newspaper insertion advertisement and the Internet, only a part of the information of the area and range that the advertisement reader originally wants is obtained, and unnecessary information is also distributed. This means that, from the viewpoint of the advertiser, the cost-effectiveness is reduced due to inefficient distribution of advertisement information.

[0008] An object of the present invention is to provide an advertisement information distribution technique capable of accurately and timely delivering advertisement information desired by an advertisement reader without waste of a paper medium or a communication medium.

It is another object of the present invention to provide an advertisement information distribution technique capable of realizing cost-effectiveness by efficiently distributing advertisement information.

Another object of the present invention is to provide an advertisement information distribution technology capable of improving the efficiency of browsing advertisement information on the subscriber side.

[0011]

According to the present invention, there is provided an advertisement information distribution method in which an advertiser requests advertisement information stored in a database and given an expiration date at an arbitrary time desired by the advertiser of the advertisement information. It is delivered as e-mail to subscribers in any region.

[0012] Further, the advertisement information distribution system of the present invention comprises:
A first database storing advertisement information provided by an advertiser and attribute information related to the advertisement information, personal information related to a subscriber of the advertisement information, and attribute information of advertisement information desired by the subscriber to be distributed; By referring to the second database in which the extraction conditions are stored, the first database, and the second database, specific advertisement information with an expiration date is selectively electronically provided to a specific subscriber at a specific time. And control logic for delivering as mail.

More specifically, as an example, the present invention employs the means described below, in which an advertiser is targeted for distribution to a specific audience in a region where distribution is desired, and readers can select from the narrowed down target audience. By selecting the region and content, the advertisement information desired by the reader is delivered daily as e-mail. At that time, the reader can change the target of the desired advertisement depending on the situation. Therefore, the present invention also provides a mechanism that allows the reader to change the narrowing conditions at any time.

There are many advertisements that have a valid period. For this reason, in the present invention, a function is provided in the management system on the distribution side and the mail reader on the reader side to automatically delete the expired contents as necessary.

[0015] Folding leaflets that are created daily are printed from original information (data, film, paper) on paper, which is the final product. Those that cannot be performed are converted into data by reading them with a scanner or the like after printing, and registered in a distribution center using the Internet or the like. Those that cannot be adapted to this will be newly created. The advertisement information is distributed from the distribution center to the reader by e-mail.

In the present invention, the distribution system includes a database storing advertisement data pools and advertisement distribution destination narrowing information by an advertiser for determining distribution destinations thereof.
There is a database that stores the advertisement source narrowing information by readers. By taking the logical product of these two narrowing information and determining the distribution destination, the distribution side can accurately determine only the desired reader in the desired region and readership. And it will be delivered in a timely manner.

The narrowing-down conditions on the advertiser side are made into a database when the advertiser is registered in the system, and items that differ for each advertisement are set in the database when the advertisement is registered. Registration of reader narrowing conditions is done by the distribution source W at the start of the subscription
This is performed on the homepage on the EB site or using a paper medium.

The requirements for the narrowing-down conditions of each reader are different depending on the daily situation of the reader. In order to cope with this, a check sheet of the narrowing-down condition (one in which the previous condition has been entered) is sent as the final mail of the advertisement mail sent as a plurality of e-mails. When it is desired to change the narrowing conditions, the check items are changed, and the narrowing conditions are changed by replying to the distribution source.

At this time, if the narrowing-down condition is changed in a direction to broaden the advertisement receiving target, an operation of additionally delivering an advertisement that has not been transmitted and is within the effective date at that time can be performed.

By notifying the expiration date, area, and other attributes of the advertisement data in the e-mail, the reader can use the mailer or an equivalent function program that can help the reader to organize and read the notation. By implementing it in the system, the described attributes can be automatically recognized.

That is, in order to make effective use of this notation, an information terminal such as a PC (personal computer) on the reader side performs a display process for only a dedicated mail reader or an electronic mail of this notation and performs other processing. The e-mail prepares a specific program to be passed to a general mail reader. This specific program reads the notation such as the expiration date in the delivered e-mail, displays the content in a default notation, and automatically deletes (by specification) the advertising content whose expiration date has passed.

[0022]

Embodiments of the present invention will be described below in detail with reference to the drawings.

FIG. 1 is a conceptual diagram showing an example of the configuration of an advertisement information distribution system that implements the advertisement information distribution method of the present invention. FIG. 2 is a distribution center that constitutes the advertisement information distribution system of the present embodiment. FIGS. 3, 4, and 5 are block diagrams illustrating an example of the configuration in more detail, FIGS. 3, 4, and 5 are flowcharts illustrating an example of an operation on the distribution center side in the advertisement information distribution system according to the present embodiment, and FIGS. 8 and 9 are flowcharts showing an example of the operation of the system on the subscriber side in the advertisement information distribution system of the present embodiment.
FIG. 3 is an explanatory diagram showing an example of various types of information used in the advertisement information distribution system according to the present embodiment.

The advertisement information distribution system according to the present embodiment
An advertisement provider 200 that is a provider of the advertisement data 100;
The system includes a subscriber 300 who is a reader of the advertisement data 100 and a distribution center 500 interposed between the subscribers 300 and collecting and delivering the advertisement data 100 via an information medium such as the Internet 400.

The advertisement provider 200 is composed of an advertisement agency 202, a design office 203, and the like that create the advertisement data 100 in response to a request from the advertiser 201.

The subscriber 300 is a general individual or organization, and has an information terminal 301 such as a personal computer connected to the Internet 400, for example. The information terminal 301 is equipped with a dedicated program 302 for performing an operation such as passing a specific electronic mail to a mail reader having a specific function or a general mail reader as described later.

The distribution center 500 has a system configuration as shown in FIG. 2 to be described later, for example, as shown in FIG.
Registrant management authentication function 500a at the time of access from the Internet 400 through the Internet 400, a homepage (HP) template providing function 500b for registration processing of the advertisement data 100, an electronic insert created from the advertisement data 100 as described later. An advertisement data cache function 500c for registering and storing the advertisement 101 and the like, and an advertisement e-mail service function 50 for distributing the electronic insert advertisement 101 as an electronic mail to each subscriber 300 via the Internet 400.
0d, Internet 400 from individual subscribers 300
Web page service function 500e for receiving access via the Internet, and the Internet 40 of a large number of subscribers 300
Member management authentication function 50 for managing access through
0f, etc.

In order to realize the various functions described above, the distribution center 500 in the advertisement information distribution system according to the present embodiment has a configuration illustrated in FIG.

The distribution center 500 includes a database 51
0, distribution destination extraction unit 520, advertisement data pool unit 530,
Mail generator 540, extraction condition decoder 55
0, advertiser management unit 560, mail server 570, WEB
A server 580 is provided.

The database section 510 includes a reader information database 511, an advertisement data database 512, and an advertiser information database 513.

The reader information database 511 stores, as personal information 511a, the subscriber code, residence area (or address), work area (or address), occupation, e-mail address, etc. of the person, and advertisements as extraction conditions 511b. Stores the target area, business type, dealer, etc.
Do not want to deliver as exclusive condition 511c, region, industry,
Stores and the like are stored, and a history of distributed advertisements and the like are stored as distribution information 511d.

The advertisement data database 512 stores, as the advertisement data information 512a, the advertisement data, a unique data serial code for the advertisement data, the distribution start date and time, the distribution end date and time, and the like. The distribution target conditions 512b for the data include the residence area, the work area,
Occupation etc. is stored.

The advertiser information database 513 stores, as the store information 513a, an address at which the contents of the advertisement are executed, a handling item, an inquiry destination, and the like.

The advertisement data pool section 530 stores advertisement data actually distributed. The entity of the information relating to each piece of advertisement data stored here is stored in the advertisement data database 512 side, and the advertisement data pool unit 530 is associated with and referenced by pointer information such as an advertisement data serial code.

The distribution destination extracting section 520 includes an extraction condition 511b and an exclusion condition 511c of the reader information database 511, and a distribution target condition 51 of the advertisement data database 512.
With the logical product of 2b, the advertiser 201 generates a distribution list 590 to the readers who want to subscribe to the advertisement among the subscribers 300 in the area to which the advertiser wants to distribute.

The mail generator unit 540 extracts individual advertisement data from the advertisement data pool unit 530 according to the distribution list 590 generated by the distribution destination extraction unit 520, and adds necessary annotation information such as the expiration date 101a. In addition, advertisement data in the form of e-mail addressed to the subscriber 300 (the electronic insert advertisement 101) is generated. The data format of the electronic insert advertisement 101 delivered as an electronic mail is specifically, for example, such as HTML, XML, or the like.
It is possible to use a hypertext capable of expressing a mixture of character information and image information.

The mail server 570 performs a process of distributing a group of e-mail data stored in the mail generator 540 to a predetermined subscriber 300 at a predetermined time. Also, it accepts the extraction condition 511b sent as an e-mail from the subscriber 300.

The extraction condition decoder 550 extracts the extraction condition 511 from the subscriber 300 accepted by the mail server 570.
b, the extraction condition 51 in the reader information database 511
1b and the exclusion condition 511c are changed.

The advertiser management unit 560 stores the advertisement provider 200
The above-mentioned registrant management authentication in the collection of advertisement data from, and registration processing of the advertisement data database 512 and the advertiser information database 513 are performed.

The web server 580 stores the reader information database 5 by accessing the home page from the subscriber 300.
11, the change of the extraction condition 511b, the advertisement provider 2
The registration / update processing of the advertisement data is performed by accessing the homepage from 00 or FTP or the like.

Hereinafter, an example of the operation of the advertisement information distribution method and the advertisement information distribution system of the present embodiment will be described.

Step S10: In parallel with the work of outputting the DTP data created by the advertisement agency 202 or the design office 203 as a print copy, the advertisement data 10
From 0, DTP data (PDF etc.) for online distribution or image file (JPEG, GIF, etc.) is created and registered in the distribution center 500 (FIG. 2). Registration to the distribution center 500 is performed via the Internet 400 using a registration homepage (homepage template) of the WEB server 580 of the distribution center 500, and necessary items such as advertisement data information 512a and distribution narrowing conditions (delivery target conditions 512b). Is set, and the advertisement data is registered in the directory specified by the distribution center 500 using FTP or the like. The registration of the advertisement data is performed for each advertisement. Alternatively, a method of transmitting the advertisement data as an attached file to the reception desk of the center by e-mail using a specified format may be used.

Step S20: The person desiring to receive accesses the reader registration page of the WEB server 580 of the distribution center 500, and obtains the subscriber registration form 600 illustrated in FIG.
By filling in necessary information such as personal information 511a or mailing it to the distribution center 500 using a predetermined form similar to the subscriber registration form 600, the reader is registered and the subscriber 300 is obtained. At this time, the narrowing conditions (extraction conditions 511b) of the subscriber 300 are also entered.

Step S30: When the advertisement data is registered, and when the subscriber 300 registers or changes the content, the distribution destination extracting unit 520 sets the distribution list 590 for specifying the distribution destination of each advertisement. Generate it (Figs. 3 and 4) and prepare for distribution. The distribution list 590 is generated by the distribution target condition 512b (region, readership, etc.) targeted for distribution by the advertiser 201, and the narrowing condition (extraction condition 511b) designated by the subscriber 300 (region, business type, store name, etc.). AND with the subscriber 3 for the advertisement data.
00 matches and the advertisement data is the subscriber 300
Are not recorded in the distribution list 590.

Step S40: When the delivery time specified by the advertiser 201 comes, according to the delivery list 590, the advertisement data is attached as an attached file, and an e-mail (electronic mail) in which information such as the expiration date 101a, the advertiser name, and the place of execution is entered. The insertion advertisement 101) is distributed to the distribution target reader as one advertisement and one mail (the electronic insertion advertisement 101) (FIGS. 3, 4, and 5). A check sheet 700 (FIG. 9) for confirming the contents of the distribution (the narrowing conditions (extraction conditions 511b) and the contents to be changed) is sent as a mail every time the distribution is performed.

Step S50: At the same time as the delivery of the electronic insert advertisement 101, the data number of the delivered advertisement data is registered in the delivered data list of the delivery information 511d in the reader information database 511 in the delivery center 500, and the same The advertisement data is prevented from being redundantly distributed (FIG. 5).

Step S60: When changing the narrowing conditions (extraction conditions 511b), the subscriber 300 changes the entry on the check sheet 700 and returns it to the distribution center 500. When the check sheet 700 is returned to the distribution center 500, the distribution destination extracting unit 520 of the distribution center 500
Again, for the subscriber 300, within the distribution target period (the period between the distribution start date and time and the distribution end date and time) and the undelivered advertisement data, the logical product is extracted in the same manner as in step S30. If there is a matching distribution target advertisement data, the distribution in step S40 is performed again.

However, the present invention is not limited to the case where the condition change is immediately made effective, and, for example, by checking “from next day” in “designation of application start date of change condition” provided in the check sheet 700, the next day can be checked. The content of the change in the condition of the check sheet may be made effective from the distribution from.

Step S 70: The e-mail delivered to the subscriber 300 is sent to the dedicated program 302 of the information terminal 301.
Is used, sorting of the electronic insert advertisement 101 and other e-mails and automatic deletion of the advertisement data whose due date has passed based on the expiration date 101a are executed (whether the deletion is executed or not is specified by the subscriber 300). by). In addition, a list of e-mails of the electronic insertion advertisement 101 to be deleted is created, transmitted to the distribution center 500, and stored as, for example, statistical information in a part of the advertiser information database 513 of the corresponding advertiser 201. (FIG. 7).

The electronic mail as the electronic insert advertisement 101, which is classified according to whether the transmission source is the distribution center 500 or not and is created in, for example, the HTML format, is transmitted to the information terminal 30.
1 is read by activating the WEB browser mounted thereon, and other normal mails are passed to any mail reader (mailer) mounted on the information terminal 301 and processed (FIG. 6). .

As described above, according to the advertisement information distribution method and the advertisement information distribution system of the present embodiment, the newspaper insert advertisement distributed daily is converted into an electronic mail and distributed, and the advertiser 201 side The advertisement data 100 (the electronic insert advertisement 101) that simultaneously satisfies both the distribution target condition 512b (subscriber narrowing down) and the subscription target condition (extraction condition 511b) (advertiser narrowing down) of the advertisement subscriber 300 side. ) Is selectively delivered to the intended subscriber 300, thereby enabling efficient advertisement delivery to both the advertiser 201 and the subscriber 300.

As a result, the advertisement information desired by the subscriber 300 can be delivered accurately and in a timely manner without wasting paper media and communication media. Advertiser 2
01, it is possible to realize cost-effective improvement by efficient distribution of advertisement information.

Also, data of the electronic insert advertisement 101 (e-mail) whose expiration date is invalid is automatically deleted based on the expiration date information set in the electronic insert advertisement 101 distributed in the form of e-mail. Thus, it is possible to improve the efficiency of browsing the advertisement information on the subscriber 300 side.

Electronic inserted advertisement 101 deleted as unread
Can be known on the side of the advertiser 201, and can be used for planning effective advertising strategies and the like thereafter.

Although the invention made by the inventor has been specifically described based on the embodiments, the present invention is not limited to the above-described embodiments, and can be variously modified without departing from the gist thereof. Needless to say, there is.

[0056]

According to the advertisement information distribution method of the present invention, it is possible to obtain the advertisement information desired by the ad reader accurately and in a timely manner without wasting paper or communication media. .

According to the advertisement information distribution method of the present invention, it is possible to obtain an effect that cost-effectiveness can be improved by efficiently distributing advertisement information.

According to the advertisement information distribution method of the present invention, it is possible to improve the efficiency of browsing advertisement information on the subscriber side.

Further, according to the advertisement information distribution system of the present invention, it is possible to obtain the effect that the advertisement information desired by the advertisement reader can be delivered accurately and in a timely manner without wasting paper or communication media. .

According to the advertisement information distribution system of the present invention,
The effect that cost-effectiveness can be improved by efficient distribution of advertisement information is obtained.

According to the advertisement information distribution system of the present invention,
The effect is obtained that the efficiency of browsing the advertisement information on the subscriber side can be improved.

[Brief description of the drawings]

FIG. 1 is a conceptual diagram illustrating an example of a configuration of an advertisement information distribution system that implements an advertisement information distribution method of the present invention.

FIG. 2 is a block diagram illustrating in more detail an example of a configuration of a distribution center included in an advertisement information distribution system according to an embodiment of the present invention.

FIG. 3 is a flowchart showing an example of an operation of the distribution center side in the advertisement information distribution system according to the embodiment of the present invention, together with FIGS. 4 and 5;

FIG. 4 is a flowchart showing an example of the operation of the distribution center in the advertisement information distribution system according to the embodiment of the present invention, together with FIGS. 3 and 5;

5 is a flowchart showing an example of an operation of the distribution center side in the advertisement information distribution system according to the embodiment of the present invention, together with FIGS. 3 and 4. FIG.

FIG. 6 is a flowchart showing an example of the operation of the system on the subscriber side in the advertisement information distribution system according to the embodiment of the present invention, together with FIG. 7;

FIG. 7 is a flowchart showing an example of the operation of the system on the subscriber side in the advertisement information distribution system according to the embodiment of the present invention, together with FIG. 6;

FIG. 8 is an explanatory diagram showing an example of various types of information used in the advertisement information distribution system according to one embodiment of the present invention.

FIG. 9 is an explanatory diagram showing an example of various information used in the advertisement information distribution system according to one embodiment of the present invention.

[Explanation of symbols]

 REFERENCE SIGNS LIST 100 advertising data 101 electronic insert advertisement 101 a expiration date 200 advertisement provider 201 advertiser 202 advertising agency 203 design office 300 subscriber 301 information terminal 302 dedicated program 400 internet 500 distribution center 500 a registrant management authentication function 500 b homepage template providing function 500c Advertisement data cache function 500d Advertisement e-mail service function 500e Web page service function 500f Member management authentication function 510 Database unit 511 Reader information database 511a Personal information 511b Extraction condition 511c Exclusion condition 511d Delivery information 512 Advertising data database 512a Advertisement data information 512b Delivery Target conditions 513 Advertiser information database 513a Retailer information 520 Delivery destination extraction Part 530 advertising data pool section 540 mail generator unit 550 extraction conditions decoder 560 advertisers management unit 570 mail server 580 WEB server 590 distribution list 600 subscribers to the registration form 700 check sheet

Claims (9)

[Claims] 1. An advertisement stored in a database and provided with an expiration date is sent to a reader in an arbitrary area desired by the advertiser at an arbitrary time desired by the advertiser of the advertisement information. An advertisement information distribution method characterized by distributing as an advertisement. 2. The advertisement information distribution method according to claim 1, wherein the reader registers in advance an attribute desired for the advertisement information, and the advertisement corresponding to the attribute set for each of the readers. An advertisement information delivery method, wherein information is selectively delivered to the reader as the e-mail. 3. The advertisement information distribution method according to claim 1, wherein, on the reader side, the received advertisement information is read based on the expiration date given to the advertisement information regardless of whether the advertisement information has been read or not. An advertisement information distribution method characterized by automatically deleting. 4. The advertisement information distribution method according to claim 2, wherein a check sheet for allowing the reader to fill in the attribute information is attached to the advertisement information, and the check sheet after filling in by the reader is sent as an e-mail. By returning to the distribution source of the advertisement information, the attribute information is updated, and when the attribute information is changed, the advertisement information matching the changed attribute information is distributed to the reader. Advertisement information distribution method. 5. A first database in which advertisement information provided by an advertiser and attribute information relating to the advertisement information are stored; personal information relating to a reader of the advertisement information; and the advertisement information which the reader desires to distribute. A second database in which extraction conditions including the attribute information are stored; and the first database and the second database, referring to the specific advertisement information having an expiration date given at a specific time. Control logic for selectively delivering as an e-mail to the specific reader. 6. The advertisement information distribution system according to claim 5, wherein the attribute information includes at least expiration date information including a distribution start date and time and an advertisement target end date related to the advertisement information; The distribution target area, the address where the content of the advertisement information is implemented, the advertisement content information including the company name, the store name, etc., the classification code for classifying the advertisement information, and each of the plurality of advertisement information An advertising information distribution system, comprising: a serial code uniquely assigned. 7. The advertisement information distribution system according to claim 6, wherein the serial code of the advertisement information distributed to each of the readers is recorded in the second database, and the control logic includes 2, the operation of suppressing the overlapping distribution of the advertisement information by referring to the serial code recorded in the database, and the advertisement information is automatically generated based on the expiration date information in the first database. 1. An advertisement information distribution system, which performs an operation of deleting from the database. 8. The advertisement information distribution system according to claim 5, wherein the advertisement information distributed to the reader is attached with a check sheet for writing the attribute information desired by the reader to be distributed, and the control logic includes: Updates the extraction condition including the attribute information in the second database based on the check sheet returned as an e-mail after the reader has filled out, and when the extraction condition is changed An operation of distributing the advertisement information that meets the extracted extraction condition to the reader. 9. The advertisement information distribution system according to claim 5, wherein the reader recognizes the expiration date given to the advertisement information in an information terminal that receives and processes the electronic mail. A first function of automatically deleting the received e-mail based on the expiration date; and a list of the e-mail deleted by the first function without being read as a source of the e-mail. A second function of automatically transmitting an electronic mail; and an advertisement information distribution system.