JP2001266001A - System, device apparatus, method and program for advertisement charge distribution - Google Patents

Abstract

PROBLEM TO BE SOLVED: To easily distribute the charge for advertisement to plural payees in a system for advertisement charge payment, based on advertisement result. SOLUTION: A system for advertisement charge distribution is comprised of an affiliate server 100, which provides a Web page 104 having a banner advertisement 106 and a merchant server 200 related by link information with corresponds to the banner advertisement 106. Link information includes specific information for specifying the banner advertisement 106 and distribution information related to payment of the charge for advertisement corresponding to the banner advertisement 106, and the affiliate server 100 transmits link information to a customer terminal 110, and the merchant server receives not only link information but also order information on a commodity, when connected to the customer terminal 110 by a hyperlink, and the merchant server distributes the charge for advertisement to plural payees, in accordance with distribution rates corresponding to distribution information when there are plural payees corresponding to distribution information on link information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement charge distribution system, an advertisement charge distribution device, an advertisement charge distribution method, and an advertisement charge distribution program, and more particularly, to receiving an order for a product from a customer terminal connected by a hyperlink. Advertising fee distribution system, advertising fee distribution device,
The present invention relates to an advertisement fee distribution method and an advertisement fee distribution program that causes a computer to count such advertisement fees.

[0002]

2. Description of the Related Art Today, computers all over the world are connected to the Internet, and the number of users is rapidly increasing. Computers connected to the Internet include WWW
(Worldwide web) server. WWW server is H
A Web page described in a TML (hypertext markup laungage) document or the like, that is, a so-called homepage, is provided to a terminal connected to the server. This Web page is used by companies and individuals to transmit information, and is used for electronic commerce.

[0003] In recent years, as the number of Internet users has increased, the population accessing Web pages has increased.
2. Description of the Related Art Companies and the like have started posting advertisements for advertisement on Web pages. This advertisement utilizes a hyperlink function of a Web page. The hyperlink function is a function of linking to another Web page associated with a tag described on the Web page. The tag describes a URL (uniform resource location), and is instantly connected to a Web page of a server specified by the URL by a hyperlink.
In this way, ads using the hyperlink function are
Clicking on the banner advertisement posted on the Web page displays the merchant's Web page. For this reason, many banner advertisements have been posted on popular Web pages viewed by many users.

[0004] There are the following methods for paying an advertisement fee for an advertisement on the Internet. (1) Fixed period type: Banner advertisement is displayed only for a period corresponding to the advertisement fee. (2) View-guaranteed type: Banner advertisements are posted until the number of times the Web page is browsed reaches the number determined according to the advertisement fee. (3) Click guarantee type: Banner advertisements are posted until the number of clicks on the banner advertisement posted on the Web page reaches the number determined according to the advertisement fee. (4) Advertisement performance type: The advertisement fee is determined according to the advertisement performance.

According to the above-mentioned methods (1) to (3), the advertisement period and the number of advertisements are determined when the advertisement fee is determined, so that the person who requests the advertisement (hereinafter referred to as "merchant") It can be easily calculated.

In the advertisement result type (4), the advertisement fee is determined by the result of the advertisement. The result of the advertisement is, for example, when a specific result such as a sales amount or the number of applications is achieved, an advertisement fee according to the result is determined. For this reason, an ad that does not achieve results indicates that the viewer of the web page is out of alignment with the customer group of the advertised product,
Advertising fees are cheaper. Conversely, an advertisement that achieves a result indicates that the viewer of the Web page matches the customer segment of the advertised product, and the advertisement fee is high. in this way,
Since the advertising fee is determined according to the result of the advertisement, there is no need to evaluate whether the advertising fee is high or low, which is convenient for the merchant.

[0007]

However, in the method of paying the advertisement fee based on the advertisement result type of the above (4), the advertisement fee must be totaled by the merchant. Ads run in this fashion often run for a long time,
For example, the advertisement fee must be totaled for each fixed period such as one month. In particular, when a merchant has contracted with a plurality of web page owners (hereinafter, referred to as “affiliates”) that publish banner advertisements, the advertising fee must be totaled for each affiliate, which is a troublesome operation.

[0008] Further, when a Web page is jointly operated by a plurality of people and there are a plurality of affiliates, it is difficult to distribute the advertisement fee to the plurality of people.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems. One of the objects of the present invention is to provide a method for paying an advertisement fee based on an advertisement result, even when there are a plurality of payees. It is an object of the present invention to provide an advertisement charge distribution system, an advertisement charge distribution device, and an advertisement charge distribution method capable of easily totalizing advertisement charges for each payee.

[0010] Another object of the present invention is to provide an advertisement fee distribution program for causing a computer to total the advertisement fee for each payee even in a case where there are a plurality of payees, in a method of paying the advertisement fee of the advertisement result type. To provide.

[0011]

According to one aspect of the present invention, there is provided an advertisement fee distribution system comprising: a first server for providing a Web page having a banner advertisement; An advertisement fee distribution system including a second server associated with corresponding link information, wherein the link information includes identification information for identifying a banner advertisement and distribution information on payment of an advertisement fee corresponding to the banner advertisement. The first server transmits link information to a customer terminal connected to the first server, and the second server is connected by a hyperlink to the customer terminal connected to the first server. When receiving the link information from the customer terminal and receiving the order information of the product from the customer terminal, there are a plurality of payees corresponding to the received distribution information of the link information. It is, to distribute the advertising rates to more than one payee according to the distribution rate corresponding to the distribution information.

According to the present invention, the first server
When link information is transmitted to a customer terminal connected to the first server, and the second server is connected to the customer terminal connected to the first server by a hyperlink,
When the link information is received from the customer terminal and the order information of the product is received from the customer terminal, and there are a plurality of payees corresponding to the distribution information of the received link information, the advertisement fee is calculated according to the distribution rate corresponding to the distribution information. Is distributed to multiple payees. Therefore, in the method of paying the advertisement fee of the advertisement result type, it is possible to provide an advertisement fee distribution system capable of easily totalizing the advertisement fee for each payee even when there are a plurality of payees.

[0013] Preferably, the second server of the advertisement fee distribution system stores the distribution information in advance in association with the payee and the distribution rate.

According to the present invention, the distribution information is stored in advance in association with the payee and the distribution rate, so that the distribution rate can be determined for each of the plurality of payees.

[0015] According to another aspect of the present invention, when the advertisement fee distribution device is connected by a hyperlink to a customer terminal connected to a server that provides a Web page having a banner advertisement, the advertisement fee distribution device transmits the banner advertisement from the customer terminal. Receiving means for receiving specific information for specifying and distribution information relating to payment of an advertisement fee corresponding to a banner advertisement; order information receiving means for receiving order information of a product from a customer terminal connected by a hyperlink; Distribution means for distributing the advertisement fee corresponding to the banner advertisement to the plurality of payees in accordance with the distribution ratio corresponding to the distribution information when there are a plurality of payees corresponding to the distribution information.

According to the present invention, when there are a plurality of payees corresponding to the received distribution information, the advertisement fee corresponding to the banner advertisement is distributed to the plurality of payees in accordance with the distribution ratio corresponding to the distribution information. Therefore, it is possible to provide an advertising fee distribution device that can easily total the advertising fee to be paid for each payee even in a case where there are a plurality of payees, in the method of paying the advertising fee of the advertisement result type. .

[0017] Preferably, the advertisement fee distribution device further includes storage means for preliminarily storing distribution information in association with the payee and the distribution rate.

According to the present invention, the distribution information is stored in advance in association with the payee and the distribution rate, so that the distribution rate can be determined for each of the plurality of payees.

According to still another aspect of the present invention, an advertisement distribution method includes the steps of: when a banner terminal is connected by a hyperlink to a customer terminal connected to a server that provides a Web page having a banner advertisement, Receiving the specific information for specifying and the distribution information of the advertisement fee corresponding to the banner advertisement, receiving the order information of the product from the customer terminal connected by the hyperlink, and corresponding to the received distribution information When there are a plurality of payees, the step of distributing the advertisement fee corresponding to the banner advertisement to the plurality of payees according to the distribution ratio corresponding to the distribution information.

According to the present invention, when there are a plurality of payees corresponding to the received distribution information, the advertisement fee corresponding to the banner advertisement is distributed to the plurality of payees according to the distribution ratio corresponding to the distribution information. For this reason, it is possible to provide an advertising fee distribution method that can easily total the advertising fee to be paid for each payee even in a case where there are a plurality of payees, in the method of paying the advertisement fee of the advertisement result type. .

According to still another aspect of the present invention, when the advertisement distribution program is connected by a hyperlink to a customer terminal connected to a server that provides a Web page having a banner advertisement, the advertisement distribution program transmits the banner advertisement from the customer terminal. Receiving the specific information for specifying and the distribution information of the advertisement fee corresponding to the banner advertisement, receiving the order information of the product from the customer terminal connected by the hyperlink, and corresponding to the received distribution information When there are a plurality of payees, the step of distributing the advertisement fee corresponding to the banner advertisement to the plurality of payees in accordance with the distribution ratio corresponding to the distribution information is performed.

According to the present invention, when there are a plurality of payees corresponding to the received distribution information, the advertisement fee corresponding to the banner advertisement is distributed to the plurality of payees according to the distribution ratio corresponding to the distribution information. For this reason, it is possible to provide an advertising fee distribution program that allows a computer to total the advertising fee to be paid for each payee even in a case where there are a plurality of payees in the advertising method of paying the advertisement fee of the advertisement result type. .

[0023]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an advertisement fee distribution system according to the present embodiment will be described with reference to the drawings. In the drawings, the same reference numerals indicate the same or corresponding members, and the description thereof will not be repeated.

FIG. 1 is a block diagram showing a schematic configuration of an advertisement distribution system on the Internet according to the present embodiment. Referring to FIG. 1, the Internet has affiliate servers 100, 100A, 1
00B and 100C, a merchant merchant server 200, and a customer terminal 110 are connected. Here, the number of affiliate servers is three, but this number is merely an example, and one or more affiliate servers may be used. In the present embodiment, the merchant is a store that sells sporting goods. Note that the customer terminal 110 is an information device that can be connected to the Internet, such as a personal computer or a portable information terminal. In the present embodiment, the merchant server 200 corresponds to the advertisement charge totaling device.

Affiliate servers 100, 100A,
100B and 100C are Web pages 104,
It has 104A, 104B and 104C. Here, W
The eb page 104 is a homepage of the grass baseball team to which the affiliate belongs. Other Web page 104
A, 104B, and 104C are sports-related homepages, such as a homepage of an affiliate soccer team whose hobby is soccer, and a homepage of an affiliate volleyball team whose hobby is volleyball.

The merchant server 200 includes a controller 20
5 and a database (D / B) for recording order information from customers and information on advertising fees. Also,
The merchant server 200 has a Web page 204. Web page 204 is a shopping site for selling sporting goods.

The control unit 205 is a central processing unit.
The OM executes a program stored in the database 206 or the hard disk. Further, the advertisement fee distribution program recorded on the recording medium 202 is stored in the external recording device 201.
, The read advertisement distribution program can be executed. The recording medium is, for example, a magneto-optical disk, digital video disk, compact disk, floppy (registered trademark) disk, or the like.

[0028] On the Web page 104 of the affiliate server 100, a banner advertisement 106 linked to the Web page 204 of the merchant server 200 is posted. Similarly, the merchant has also contracted with other affiliates, and the web of affiliate servers 100A, 100B, 100C other than affiliate server 100 has been contracted.
Banner advertisements 106A, 106B, 106C linked to Web page 204 of merchant server 200 are also posted on b pages 104A, 104B, 104C. These banner ads 106, 106A, 106B,
106C is an advertisement for a sporting goods store that is a merchant.

At the customer terminal 110, the Web page 10
Any one of 4, 104A, 104B, and 104C can be browsed via the Internet by specifying their URLs.

If the customer terminal 110 browsing the Web page 104 clicks on the banner advertisement 106 of the Web page 104, the customer terminal 110 is connected to the merchant server 200 and the customer terminal 110 displays the Web page 2
04 is displayed. Similarly, Web pages 104A, 1
When the banner advertisements 106A, 106B, 106C are clicked on the customer terminal 110 browsing 04B, 104C, the customer terminal 110 is connected to the merchant server 200, and the web page 204 is displayed on the customer terminal 110.

The banner advertisements 106, 106A, 106B,
Link information described below is associated with 106C. The link information is transmitted from the affiliate server 100 to the customer terminal 110 together with the web page 104 when the customer terminal 110 browses the web page 104, taking the link information of the banner advertisement 106 as an example. When the banner advertisement 106 is clicked on the customer terminal 110, the link information is sent from the customer terminal 110 to the control unit 205 of the merchant server 200.

Control unit 205 of merchant server 200
Receives the link information, transmits the web page 204 to the customer terminal 110, and generates the identifier 103 including the specific information for specifying the clicked banner advertisement and the distribution information for specifying the distribution of the advertisement fee. , To the customer terminal 110.

FIG. 2 is a diagram showing an example of the format of link information. Referring to FIG. 2, link information 300
Are a program starting unit 301 for causing the control unit 205 to execute a predetermined program, a URL designation symbol 302 for designating a URL of the Web page 204 described in the program executed by the control unit 205, Payee symbol 303 for specifying the payee of the advertisement fee.

The payee symbol 303 includes an affiliate identification symbol 303A for identifying the Web page on which the banner advertisement is posted, and a distribution identification symbol 303B for designating the distribution of the advertisement fee. Thus, link information 3
00 is for each merchant, for each affiliate,
Alternatively, the information is different for each advertisement fee distribution method.

The affiliate identification symbol 303A of the payee symbol 303 may be an identification symbol for identifying a banner advertisement. By doing so, even when there are a plurality of banner advertisements posted on the Web page 104 of the affiliate server 100, the banner advertisement clicked for the hyperlink can be specified.

The specific information for specifying the banner advertisement with the identifier 103 and the distribution information for specifying the distribution of the advertisement fee are generated by the control unit 205 based on the payee symbol 303.

Here, the customer operates the customer terminal 110,
Web of affiliate server 100 on the Internet
When browsing the page 104, the banner advertisement 10
Suppose that you click 6 with a mouse. At this time, the link information 300 associated with the banner advertisement 106 is transmitted from the customer terminal 110 to the merchant server 200. Then, the control unit 205 of the merchant server 200
, An identifier 103 is generated and transmitted to the customer terminal 110.

When the identifier 103 is received by the customer terminal 110, a web page 204 is displayed on the customer terminal 110. The identifier 103 is stored in a file named "cookie" on the customer terminal 110. Thereafter, the customer terminal 110
When the customer terminal 110 communicates with the merchant server 200, the customer terminal 110 adds the identifier 103 to the information transmitted to the merchant server 200. Therefore, the merchant server 200 can set a logical connection relationship (hereinafter, referred to as “session”) for exchanging data with the customer terminal 110. As a result, it is possible to specify which transmission / reception of data between the merchant server 200 and the customer terminal 110 is caused by clicking on the banner advertisement.

As described above, in the present embodiment, the session set for specifying which of the banner advertisements has been clicked to transfer data between merchant server 200 and customer terminal 110. Is performed using the identifier 103. This identifier 103
Is information including specific information for specifying the banner advertisement and distribution information for specifying distribution of the advertisement fee. But,
It is sufficient that the information including the specific information for specifying the banner advertisement and the distribution information for specifying the distribution of the advertisement fee be transmitted once from the customer terminal 110 to the merchant server 200. Is not necessary, the identifier used for setting the session need not be information including the specific information for specifying the banner advertisement and the distribution information for specifying the distribution of the advertisement fee.

Then, the customer who operates the customer terminal 110 reads the Web page 204 as a shopping site,
For example, if you purchase a bat,
The result of the fourth banner advertisement 106 is achieved.
This is because the user clicks on the banner advertisement 106 on the Web page 104 and clicks on the shopping site Web page 204.
And the achievement of purchasing a bat was achieved. Conversely, the customer terminal 11
0 that operates the shopping site Web
If nothing is purchased on page 204, the outcome of banner ad 106 on Web page 104 will not be achieved.

When the result of the banner advertisement 106 on the Web page 104 is achieved, in the above example, the Web page 2
At the time when the bat is purchased in 04, the customer terminal 110 sets the banner advertisement 106 on the affiliate Web page 104.
Is clicked on and the merchant's Web page 204 is visited, and the information that the merchant has visited is recorded in the merchant server 200. Based on this information, the merchant pays the advertising fee to the affiliate.

FIG. 3 is a diagram showing an example of a Web page 204 which is a shopping site provided by the merchant server 200. Referring to FIG. 3, Web page 20
In 4, product names of bat, glove, ball, and spike are displayed. The Web page 204 is a page for setting the contents of an order. The customer who operates the customer terminal 110,
A product to be purchased can be selected and ordered from the products displayed on the Web page 204. Here, an example of purchasing one bat will be described. First,
The user inputs “1” in the quantity input field 211 corresponding to the product name “bat” on the Web page 204. Thus, the product name and quantity to be ordered are specified. In addition, when there is an order, a desired quantity is input in a quantity input field corresponding to a desired product name. Then, an order button 212 on the web page 204 is clicked to make an actual order. Thereby, the contents of the order are determined. Then, a Web page for inputting information necessary for payment of the commodity price is displayed.

FIG. 4 is another diagram showing an example of a Web page which is a shopping site provided by the merchant server 200. Referring to FIG. 4, Web page 220
Displays the order contents set on the Web page 204. Then, information necessary for paying the price for the ordered product is input to the payment information input field 221. Information required to pay for the ordered goods includes, for example, name, address,
Phone number, payment method, etc. The order details set on the Web page 204 and the information input in the payment information input field 221 and required for the payment of the ordered merchandise are referred to as sales information. Then, when the purchase button 222 on the web page 204 is clicked, buying and selling of the ordered product is established.

When the purchase button 222 on the web page 204 is clicked, the identifier 103 transmitted from the customer terminal 110 is stored in the database 206 of the merchant server 200 together with sales information as advertisement fee payment data. The identifier 103 is an affiliate identification symbol 303
A and a distribution identification code 30 for determining the payee of the advertisement fee
3B.

FIG. 5 is a diagram showing an example of advertisement fee payment data stored in the database 206 of the merchant server 200. Referring to FIG. 5, the advertisement fee payment data is:
It consists of items of “product”, “quantity”, “price”, “orderer”, “affiliate identification code”, and “distribution identification code”. Here, the sales information is stored in a separate file, but the address, telephone number, and payment method of the sales information may be stored together.

FIG. 6 is a diagram showing an example of affiliate data and distribution data stored in the database 206 of the merchant server 200. FIG. 6A shows affiliate data, and FIG. 6B shows distribution data.
Referring to FIG. 6A, the affiliate data is data in which an affiliate identification symbol is associated with an affiliate. For example, if the affiliate identification code is "00
The affiliate corresponding to “00A0” is “A”.

Referring to FIG. 6B, distribution data is data in which a distribution identification symbol is associated with a distribution method. For example, the distribution method corresponding to the distribution identification code “W10” indicates that “100% for group W”. Here, the distribution method refers to a method of distributing the advertising fee. If the distribution method is "100% for group W", all of the advertising
Distributed to When the distribution method is “50% for group W”, 50% of the advertisement fee is distributed to group W, and the remaining 50% is distributed to affiliates.

Affiliate data and distribution data are:
In the merchant server 200, data registration, deletion, and change are performed.

As described above, in the merchant server 200 of the sporting goods store, the advertisement fee payment data is stored in the database 206 each time the purchase button 222 on the Web page 220 is clicked. Then, based on the advertisement fee payment data, the ordered product is delivered and the price is collected.

On the other hand, as for the payment of the advertisement fee, for example, assuming that the advertisement fee is paid at the end of each month, the advertisement fee payment data for January is accumulated in the database 206 until the payment time, and the accumulated advertisement fee payment data is stored. The advertisement fee paid to the affiliate by the sporting goods store, which is the owner of the web page 204 of the merchant server 200, is calculated based on. This total is calculated according to the advertising fee distribution method for each affiliate to which the advertising fee is paid.

Here, a method of distributing the advertisement fee will be described with a specific example. Affiliate data and distribution data shown in FIG. 6 are stored in the database 206 of the merchant server 200, and the advertisement fee per item is X
Circle. FIG. 7 is a diagram illustrating an example of a result of totalizing the advertisement fee for each affiliate and for each distribution identification symbol.

Referring to FIG. 7, the data at the top indicates that a total of 23 products have been sold by clicking the banner advertisement on the affiliate “0000A0” Web page. Then, the advertisement fee is 23X yen, and the distribution method is the distribution identification code “W10”. The distribution identification symbol “W10” indicates that the distribution method distributes 100% of the advertising fee to the group W as described with reference to FIG. The advertising fee "distribution destination advertising fee" to be paid first is 23X.

The second data is the affiliate "00"
This indicates that the total number of products sold by clicking the banner advertisement of the web page “00A0” is fifteen. The advertisement fee is 15X yen, and the distribution method is the distribution identification code “D2”. The distribution identification code "D2" is shown in FIG.
As described in (B), since the distribution method indicates that 120% of the advertisement fee is distributed to the group D, the “distribution destination” is “group D”, and the advertisement fee to be paid to the distribution destination “distribution destination advertisement fee” "
Becomes a 3X circle. At this time, the affiliate "0000
The advertising fee paid for "A0" is 12X yen.

As described above, the distribution destination of the advertisement fee and the ratio of the distribution can be freely set by the distribution identification symbol 303B. As a result, the advertisement fee can be paid in various patterns.

If the results of the aggregation shown in FIG. 7 are summarized for each payee, the advertisement fee for each payee can be calculated. FIG.
FIG. 8 is a diagram showing an example of an advertisement fee for each payee calculated based on the aggregation in FIG. 7. For example, the advertisement fee to be paid to the affiliate of the payee “000A0” is indicated to be 12X yen.

FIG. 9 is a flowchart showing the flow of the advertisement fee distribution process performed by the merchant server 200. Referring to FIG. 9, the advertisement fee distribution process first receives link information 300 from the customer terminal (step S0).
1). Then, the identifier 103 is generated from the payee symbol 303 of the link information 300 (step S02).

Thereafter, the Web page 204 and the identifier 103 stored in the database 206 are stored in the customer terminal 1.
10 (step S03). As a result, the Web page 204 is displayed on the customer terminal 110, and the identifier 103 is stored in a file named “cookie” on the customer terminal 110. Thereafter, the identifier 103 is used to exchange data with the customer terminal, and a session is set.

In the next step S04, the Web page 20
At 4, it is determined whether or not the sales information has been transmitted from the customer terminal 110. If the sales information has been received, the process proceeds to step S05; otherwise, the process returns to step S01.

In step S05, the sales information and the identifier 103 transmitted from the customer terminal 110 are stored in the database 206 as advertisement fee payment data.

In the next step S06, it is determined whether or not the current date is a predetermined date. The predetermined date is the end of each month,
It is the 20th of every month or the end of an even month. The predetermined date is a date determined according to the payment date of the advertisement fee. If it is determined in step S06 that the date is the predetermined date, the process proceeds to step S07, and if not, the process returns to step S01.

In step S07, the advertisement fees are totaled and the totalized advertisement fees are distributed to payees. Aggregation of advertising fee,
In step S05, the advertisement fee payment data stored in the database 206 is totaled for each affiliate and for each distribution identification code, and the totaling result shown in FIG. 7 is obtained. Then, the advertisement fee is distributed for each payee using the aggregation result shown in FIG. 7, and the advertisement fee data for each payee shown in FIG. 8 is created.

As described above, in the advertisement result payment method of the advertisement result type in which the advertisement fee is determined according to the result, the advertisement fee to be paid varies for each period of counting the advertisement fee, but the distribution identification symbol is used. Thus, the advertising fee to be paid can be easily distributed to a plurality of distribution destinations.

Further, the distribution ratio of the payee can be changed only by changing the distribution data stored in the database 206 of the merchant server 200, so that the distribution ratio of the advertising fee to the payee can be easily changed. be able to.

Further, the distribution destination can be not only the co-operator of the Web page but also a specific organization. Therefore, it is possible to donate a part or the entire amount of the advertisement fee to a specific organization. Further, the merchant can pay the advertisement fee to the distribution destination on behalf of the merchant, and the affiliate can pay more efficiently than remittance individually.

In this embodiment, FIG.
The distribution data shown in (B) is data to be distributed to distribution destinations at a predetermined ratio. For example, if the distribution identification code is “W5”
Is data that distributes 50% to the organization W. Instead of distributing the distribution data at a predetermined ratio, the distribution ratio may be changed according to the advertisement fee. For example, the distribution ratio may increase as the advertisement fee increases, or may decrease as the advertising fee increases.

The payee of the advertisement fee is not limited to two places but may be one or more. Further, in the present embodiment, the Web page of the merchant server has been described as a shopping site for selling products. However, the shopping site is not limited to selling products, and may be, for example, a reservation application, a quiz, a questionnaire response, or the like. This includes the provision of services. In addition, the sale of goods and the provision of services need not be paid, but may be free.

The embodiment disclosed this time is an example in all respects, and should not be considered as restrictive. The scope of the present invention is defined by the terms of the claims, rather than the description above, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a schematic configuration of an Internet advertising fee distribution system according to an embodiment.

FIG. 2 is a diagram illustrating an example of a format of link information.

FIG. 3 is a diagram illustrating an example of a Web page 204 that is a shopping site provided by the merchant server 200.

FIG. 4 is another diagram showing an example of a Web page which is a shopping site provided by the merchant server 200.

FIG. 5 Database 2 of merchant server 200
It is a figure which shows an example of the advertisement payment data stored in 06.

FIG. 6: Database 2 of merchant server 200
It is a figure showing an example of affiliate data and distribution data stored in 06.

FIG. 7 is a diagram showing an example of a result of totalizing advertisement fees for each affiliate and for each distribution identification symbol.

8 is a diagram showing an example of an advertisement fee for each payee calculated based on the aggregation of FIG. 7;

FIG. 9 is a flowchart showing a flow of an advertisement fee distribution process performed by the merchant server 200.

[Explanation of symbols]

100, 100A, 100B, 100C Affiliate server, 103 identifier, 104, 104A, 104
B, 104C Web page, 106, 106A, 10
6B, 106C Banner advertisement, 110 customer terminals, 20
0 merchant server, 201 external recording device, 20
2 recording medium, 204 Web page, 205 control unit, 206 database, 211 quantity input field, 21
2 order button, 221 payment information input field, 222 purchase button, 300 link information, 301 program start unit, 302 designation symbol, 303 payee symbol, 303
A affiliate identification code, 303B Distribution identification code.

 ──────────────────────────────────────────────────続 き Continuation of the front page (72) Inventor Kazuhiko Murata 6-26-13 Okada, Sennan-shi, Osaka F-term (reference) 5B049 BB11 BB49 CC02 CC05 CC08 CC36 DD01 DD05 EE02 EE05 FF03 FF04 GG04 GG07

Claims (6)

[Claims] 1. An advertisement fee distribution system comprising: a first server for providing a Web page having a banner advertisement; and a second server associated with link information corresponding to the banner advertisement, wherein the link comprises: The information includes specific information for specifying the banner advertisement and distribution information related to payment of an advertisement fee corresponding to the banner advertisement, wherein the first server is a client terminal connected to the first server. Transmitting the link information, the second server, when connected by a hyperlink with the customer terminal connected to the first server, receives the link information from the customer terminal and from the customer terminal Receiving the order information of the product, and when there are a plurality of payees corresponding to the distribution information of the received link information, the distribution rate corresponding to the distribution information is To distribute the advertisement fee to the plurality of payee I, advertising fee distribution system. 2. The server according to claim 1, wherein the second server stores the distribution information in advance in association with a payee and a distribution rate.
Advertisement fee distribution system described in 1. 3. When connected by a hyperlink to a customer terminal connected to a server that provides a Web page having a banner advertisement, specific information for identifying the banner advertisement from the customer terminal and corresponding to the banner advertisement. Receiving means for receiving distribution information related to the payment of the advertising fee, order information receiving means for receiving order information of goods from the customer terminal connected by the hyperlink, and a payee corresponding to the received distribution information When there are a plurality of payees, a distribution means for distributing an advertisement fee corresponding to the banner advertisement to the plurality of payees in accordance with a distribution ratio corresponding to the distribution information. 4. The advertisement fee distribution device according to claim 3, further comprising storage means for preliminarily storing the distribution information in association with a payee and a distribution rate. 5. When a hyperlink is connected to a customer terminal connected to a server that provides a web page having a banner advertisement, the information corresponding to the banner advertisement and the identification information for identifying the banner advertisement from the customer terminal. Receiving the distribution information of the advertising fee, receiving the order information of the product from the customer terminal connected by the hyperlink, and when there are a plurality of payees corresponding to the received distribution information, Distributing an advertisement fee corresponding to the banner advertisement to the plurality of payees according to a distribution ratio corresponding to the distribution information. 6. When connected by a hyperlink to a customer terminal connected to a server that provides a Web page having a banner advertisement, the information corresponding to the banner advertisement and identification information for identifying the banner advertisement from the customer terminal. Receiving the distribution information of the advertising fee, receiving the order information of the product from the customer terminal connected by the hyperlink, and when there are a plurality of payees corresponding to the received distribution information, Distributing an advertisement fee corresponding to the banner advertisement to the plurality of payees in accordance with a distribution ratio corresponding to the distribution information.