JP2001117847A - Network advertisement distribution management and point redemption system - Google Patents

Abstract

(57) [Summary] (Modified) [Problem] Regarding a network advertisement distribution management and point redemption system that performs online shopping using a network, a successful reward type advertisement distribution system and a point redemption system are integrated to Reduce advertising costs and maximize customer attraction. A system for distributing an advertisement from a management server to a server of an advertisement posting site, wherein a customer accesses a server of a commercial site through its communication terminal according to the link information of the advertisement on the advertisement posting site and performs an action including purchase of a product. When this is done, the customer behavior information is sent to the management server, and the management server accumulates the customer behavior information as a customer behavior record, and the advertisement posting paid to the advertising site in accordance with the customer behavior result of the customer linked by the advertisement posting site In addition to calculating the fee, the customer is given points for returning profits to the customer in accordance with the customer's performance.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention seeks to maximize the ability to attract customers by integrating a point redemption system for enhancing the relationship with customers in online shopping using a network and a success reward type advertisement distribution management system. Network advertising distribution management and point redemption system.

[0002]

2. Description of the Related Art As a method of increasing access to a commercial site online, a banner advertisement is posted on various sites on the Internet, and a customer who accesses the site connects to the commercial site by clicking the banner advertisement. In recent years, the number of techniques for making such a change has increased. The traffic to commercial sites due to the use of banner advertisements has been increasing rapidly in recent years, and at the same time, the advertising costs paid by commercial sites have been increasing as well. This is because many of these banner ads are simply paid for the duration of the ad, regardless of whether the product is sold or not. The advertiser is starting to be interested in lower cost ad distribution systems.

[0003] As one of them, an advertisement distribution system of a success reward type has recently attracted attention, and it has become famous by adopting Amazon.com, and is usually called an affiliate program. In other words, the system pays the advertisement cost according to the sales result only when the customer (user) actually buys the product after seeing the banner advertisement. Affiliate sites don't have to be huge sites like Yahoo, they can be small personal sites. Rather, personal sites have their own fans and are likely to persuade them to buy. It is said that Amazon and others already have over tens of thousands of affiliate sites. It is considered that the cost can be reduced from one third to one fifth by using this advertisement distribution system as compared with a normal banner advertisement.

As one problem, it has been pointed out that it is complicated to manage the myriad affiliate sites on a single commercial site, but at present, an affiliate program agency service company called Aggregator, such as LINKSHARE, has been pointed out. Has appeared, and has been managing the affiliate site development and payment, etc. on behalf of the commercial site, and has solved this kind of complexity.

[0005] For affiliate programs considered as a kind of incentive for media,
On the other hand, a point redemption program, which is an incentive program for customers, is attracting attention. This is to give a point to the customer for the result of the customer purchasing the product on the Internet and return some profit to the customer according to the point value. And a point card system that has been migrated online, but it is not only that customers purchase actual products, but also points are added more finely, for example, points are added just by clicking on advertising banners Is the feature.

However, such a point reduction system is
If implemented on a commercial site alone, points may not be increased forever if the number of merchandise items to be sold is small, and this will not be an incentive to customers. For this reason, Fr
The addition of a number of commercial sites to the services of an agency that operates point redemption systems (also known as loyalty programs) such as eeRide and Mypoint allows it to target a large number of participating customers.

[0007]

The above two systems,
In particular, each surrogate system has the effect of increasing traffic to commercial sites. However, each system operates without any synergies with each other, as each system has been incentivized for separate participants, media and customers.

[0008] For example, customers who participate in the point program usually do not pay attention to the point program when surfing the Internet. Unless you go to a commercial site via a point redemption site operated by an agency company, you will not be able to receive the service normally. In this case, it is clear that the power to cause the customer to make an impulse purchase with the motivation of gaining points as a motive when surfing the Internet is weak.

Conversely, when you visit an affiliate site,
Customers simply purchase merchandise on the commercial site through the site and usually remain that way, and have nothing to do with the incentive to bring the customer to the affiliate site. In this case, it becomes a structure that the affiliate site only makes money by buying it, and customers who once learned this mechanism may not buy again through that site again.

[0010] The present invention has been made in view of the above problems, and has been made based on the idea of integrating an advertisement distribution system of a success reward type and a point redemption system, thereby reducing the advertising cost burden of an advertiser in online shopping. ,
At the same time, it aims to maximize the ability to attract customers.

[0011]

In order to solve the above-mentioned problems, a network advertisement distribution management and point redemption system according to the present invention uses advertiser pages (W
One or more commercial site servers for posting hyperlinks such as web pages, and advertisements linked to the commercial site servers are posted on pages (pages with hyperlinks such as web pages). A network advertisement distribution system in which a server of one or more advertisement posting sites and a management server that distributes and manages the advertisements are interconnected via a network, and distributes an advertisement from the management server to a server of the advertisement posting site. A management and point redemption system, wherein when a customer accesses a server of a commercial site according to the link information of the advertisement on the advertisement posting site through the communication terminal and performs an action including product purchase, the customer action information is sent to the management server. The management server accumulates this customer activity information as customer activity results, and the advertising Calculate the advertising fee paid to the advertising site in accordance with the customer's actual performance of the customer who was clicked, and give the customer points for returning profits to the customer in accordance with the customer's actual performance It is composed. With this system, it is possible to increase the customer attraction by giving points to customers who have visited commercial sites and performed activities such as purchasing products, by giving points to the customer's actual results. Since the advertiser of the site only has to pay for the performance of the customer such as the purchase of the customer on the advertisement posting site, the advertisement cost burden can be substantially reduced. As a result, it is possible to maximize the amount of traffic at low cost to an online commercial site by a synergistic effect of both the success reward advertisement distribution system and the point system.

In addition, the above-described network advertisement distribution management
In the point redemption system, the advertisement posting site itself sets a customer return condition for returning profits to the customer in accordance with the results of the customer's actions, and the advertisement posting site points the customer return profit (for example, the advertisement) according to the customer return condition. It is desirable to assign a part of the advertisement insertion fee received by the insertion site as a point of the customer return profit) to the customer via the advertisement insertion site. By configuring in this way, the advertising site can share a portion of the advertising fee earned for advertising with its customers, thereby strengthening the relationship between the advertising site and customers, Motivation for the same customer to access the advertisement posting site again can be increased.

In the above-described network advertisement distribution management / point redemption system, it is more preferable that a display indicating that the system is a point system for giving points to a customer is attached to an advertisement posted on a server of each of the above-mentioned advertisement posting sites. . As a result, the customer can surely know that the commercial site is a commercial site affiliated with the present system by seeing the display of the advertisement, and can use the commercial site of the present system to use the commercial site. Strong motivation.

Further, the above-described network advertisement distribution management
In the point redemption system, the conditions of each commercial site of the profit including the points given to the customer at the commercial site are registered in the management server as a customer condition database, and the search requester is provided in the management server. When a search request is made by accessing the search system, the search system searches the customer condition database based on search conditions specified by the customer, and returns the search result to the search requester. desirable. As a result, a strong motivation for online shopping through the present system can be provided to the customer.

In addition, the above-described network advertisement distribution management
The point redemption system registers the conditions of each commercial site for the profit that the commercial site gives to the advertisement posting site with respect to the customer's purchase performance in the above management server as an advertisement posting condition database, and the advertisement posting site registers in the management server More preferably, when a search request is made by accessing the provided search system, the advertisement posting condition database is searched by the search system and the search result is returned to the advertisement posting site. As a result, the advertisement publishing site can recognize a commercial site that is presumed to have high success reward conditions and high customer attracting power, and can select a commercial site to publish on its own site by comprehensive judgment.

[0016]

Embodiments of the present invention will be described below in detail with reference to the drawings. FIG. 1 is a diagram showing an overall configuration of a success reward type network advertisement distribution management and point redemption system as one embodiment according to the present invention. An outline of this network advertisement distribution management and point redemption system will be described. An agency that performs banner advertisement advertisement distribution and management of the advertisement through the Internet sells products and the like to the Internet (or TCP / IP).
(A network using IP) and make a contract with a commercial site (one or more) for the operation of advertising distribution management, solicit affiliate sites (many) to publish banner advertisements of those commercial sites, and customers After accessing the commercial site via the site's banner advertisement and actually purchasing the products provided by the commercial site, pay the price corresponding to the purchase result to the affiliate site through which the customer has passed in the form of an advertising fee, At the same time, points are also given to the customer who made the purchase, and some profit is returned to the number of points. These management operations are undertaken solely by the service agency on behalf of the commercial site, and the customer joins the system operated by this service agency (point redemption system) and becomes a member. You can receive a profit return based on the number of points earned.

In FIG. 1, reference numeral 1 denotes a master server system which performs a central function of the network advertisement distribution management and point redemption system, and 2 denotes a communication line (TC) such as the master server system 1 and the Internet 5.
P / IP network). This commercial site 2 is a commercial site WWW that can post a Web page for selling its products online.
A server 21 is provided. The commercial site WWW server 21 has a master client program 22, a browser, and the like. The master client program 22 transmits customer page movement route information and purchase information to the master server system 1 via the Internet 5 as needed. ing.

Reference numeral 3 denotes a personal computer as a communication terminal of a customer, and a Web (WWW) is provided through the Internet.
(WW) A Web browser for browsing pages is installed. In the following description, the customer's personal computer is simply referred to as customer 3.

Reference numeral 4 denotes an affiliate site.
WWW that can post a page [a hyperlink (a reference pointer to another document) is embedded]
A server is provided, and an advertisement banner linking to the commercial site 2 is posted on the Web page. The banner advertisement is provided with a display indicating that the system is operated by a service agency, for example, a company logo mark (for example, characters such as FAN), and the display allows the customer to use the banner advertisement. It can be recognized that the commercial site serving as an advertiser is a member store of the service agent company operation system, and points can be earned by shopping there.

When the customer 3 who accesses the affiliate site 4 for posting the banner advertisement wants to use the commercial site 2 for the banner advertisement, the commercial site WWW of the commercial site 2 linked thereto is clicked by clicking the advertisement banner. The server 21 can be accessed via the Internet. Master server system 1
Is a portal site (called a royal site) 150 for a point redemption system operated by a service agency
Is provided, and the customer 3 receives the royal site 150
It is also possible to access the commercial site WWW server 21 via.

The management of the customer 3 and the affiliate site 4 is performed by the master server system 1. As described above, the customer 3 can be provided via the affiliate site 4 or via the royal site 150 operated by the service agency.
The commercial site WWW server 21 of the commercial site 2 is accessed. The master client program 22 of the commercial site WWW server 21 of the commercial site sends the page movement route information and purchase information of the customer 3 at any time via the Internet (or TCP / IP network) to the master server program 10 on the master server system 1 side.
Sending to 1.

The master server system 1 has a master server program 101 installed. The master server program 101 receives page movement route information and purchase information of the customer 3 at any time in cooperation with the master client program 22 of the commercial site WWW server 21, and based on these information, the master server system 1
It manages (adds, deletes, changes, processes, etc.) data in various databases in cooperation with various manager systems and server systems in the server.

Here, the manager system mainly includes a point manager 106 for managing registration of a customer in the point redemption system, addition of points, use of points, and the like, and registration of an affiliate site and calculation of the amount of a success fee. , An affiliate manager 114 for managing affiliate sites, such as creating a report and transferring a success fee to a designated account.
These manager systems also realize an incentive condition setting input and management system for customers and affiliates set on the commercial site side.

The master server system 1 is provided with an AD server system 112.
The server system 112 has an AD server program 115 mounted thereon. The AD server system 112 provides advertisements and affiliates to each affiliate site that is a member store of the service agent company operation system based on a request request of the commercial site 2 as an advertiser and designated conditions specified by the affiliate site. Select a site and distribute the banner advertisement etc. through the Internet.

The search engine 113 is provided in the master server system 1. The search engine 113 searches for commercial sites or the like that provide incentives favorable to customers and affiliate sites and posts them in descending order of the conditions. The search engine 113 searches the affiliate sites 4 accessed through the Internet or the like. Search for the advertising conditions offered by the commercial site as the advertiser (specify the search conditions as necessary) and present a list of advertising conditions etc. for each commercial site in the order of favorable conditions, or Similarly, based on the search conditions of the desired products and the like designated by the customer, information such as the selling price of each commercial site, acquired points, or preferential conditions by the affiliate site 4 is provided to the customer 3 who has accessed the Internet. Search and present them in favorable order.

The preferential conditions by the affiliate site 4 include a condition that the affiliate site 4 itself preferentially treats the customer by returning a part of the obtained success fee to the customer via the own site. This allows the affiliate site 4 to set preferential conditions at its own discretion and guide the customer to the own site.

As described above, this master server system 1 has a royal site 150 as a portal site.
Is provided. The royal site 150 is, in principle, made so that a customer who is a member can access the commercial site 2 by accessing it.
By using the search engine 113, it is also possible to search for the commercial site 2 and the affiliate site 4 in which the conditions for purchasing the goods and the point conditions are favorable.

In addition to the above-mentioned royal site 150 as a portal site, the master server system 1 has an affiliate site 160 operated by a service agency company.
Is provided. The affiliate site 160 is for the affiliate site 4 to access, and the affiliate site 4 as a franchise stores this affiliate site when the search engine 113 searches for a commercial site that has favorable conditions for success in banner advertisement posting. The user accesses the site 160 or accesses when registering, for example, information on a commercial site desired to publish an advertisement on the own site in the affiliate site AD distribution condition schedule DB 116 described later. Further, by using the search engine 113 in the affiliate site 160, it is possible to search for the commercial site 2 in which the above-mentioned merchandise purchase conditions and point conditions are favorable for the customer. This can be used as a judgment material when selecting the commercial site 2 desired to be posted on the own site.

The master server system 1 is provided with a point shop 170. The point shop 170 is a system for returning profits to the purchase results of the customer 3, and the customer 3 has acquired the profit. Points are used to make shopping online.

Below, various databases (referred to as DB)
Will be described. The customer path tracking DB 102 stores route information (including via an affiliate) up to purchase of the customer (and an equivalent action) and purchase information for calculating an incentive to the customer and the affiliate site (and information on an action based on the same). It is a database that manages etc. This customer path tracking DB1
02, as shown in FIG. 2, referrer URL (U
niform Resource Locator), the affiliate identification number of the affiliate site through which the customer has passed, the customer identification number assigned to identify each individual customer who is a member, the access time, and the like.

The customer profile DB 103 is a database for managing the profile of each customer, and includes items such as a password, a name, an address, a telephone number, a facsimile for each customer identification number of the customer 3 as shown in FIG. It manages numbers, email addresses, registration dates, and more.

The customer point DB 104 is a database for managing points to be given to a customer who is a member of the service agent company operation system, and includes, as shown in FIG. Separately, the points earned date, method of earning (for example, purchase),
It manages the number of points earned, the redemption date (the day the customer used the points), the redemption method (for example, purchase at a point shop), the total number of points currently held, and the like.

The customer incentive condition DB 105 stores each commercial site 2 in order to implement a point redemption system.
Is a database that manages what points are given to the customer's purchases and other activities in, for example, as shown in FIG. Click points given to customers clicking on the advertising banner itself, survey points given to customers responding to surveys conducted by commercial sites, and gifts given to customers purchasing products It manages the purchase points (percentage of the price, etc.), the on-going flag indicating the special service on-going period, and the like. Normally, these items are set by the service agent company to return points to the customer at their own expense in order to increase the ability to attract customers of the operation system. However, in order for the commercial site 2 itself to increase the ability to attract customers to its own site. It is also possible to set a return point to the customer at the commercial site's own cost. In this case, although not shown, the same items as above are added to the commercial site 2
To provide for

Affiliate Transaction DB 10
Reference numeral 7 denotes a database that manages data related to settlement and the like for calculating the amount of the success fee to be paid to the affiliate site 4, and includes, as shown in FIG. 6, a commercial identification number for each affiliate identification number of the affiliate site 4. Site identification number, customer identification number, date and time of success reward acquisition, which is the date and time when the customer acted as the cause of the performance reward acquisition, type of success as the customer activity that caused the performance reward acquisition, and the amount of the success reward acquired. And the name of the customer-purchased product that caused the success reward, and the presence or absence of a cancel flag indicating whether or not the customer has canceled the purchased product.

Affiliate Profile DB 110
Is a database that manages the profile of each affiliate site. As shown in FIG. 7, the items include a password set by the affiliate site for each affiliate identification number of the affiliate site 4, a URL of the affiliate site, and a company name. It manages representatives (including individuals), names of representatives, addresses, telephone numbers, facsimile numbers, and accounts of financial institutions to which payments for success fees are made.

Affiliate Incentive Condition DB1
09 is a database that manages under what conditions each commercial site pays a success fee to an affiliate site through which the customer purchases the purchase, and its items are, as shown in FIG. For each commercial site identification number of the commercial site 2, the affiliate site identification number, the incentive identification number, the click point which is the amount for paying the success fee for the customer's clicking action,
A survey point, which is the performance fee paid to the affiliate site when the customer answers the questionnaire, and a purchase point (percentage of the price, etc.) which is the performance fee paid to the affiliate site for the customer's product purchase ), An in-flight flag indicating whether the special service is being executed, a customer point return participation flag indicating whether the affiliate site 4 itself is participating in the point return to the customer, and the like. Affiliate site 4 itself, which will be described below, is click-points, survey points, and purchase points, and points to be returned to the customer at their own expense (in this example, a part of the rewards received by affiliate site 4 is allocated) to the customer in parentheses. Indicated by writing.

Affiliate site AD distribution condition / schedule DB 116 is a database for setting various conditions relating to advertisements that affiliate site 4 wants to publish on its own site. This item is, as shown in FIG. For each number, use commercial site identification number, incentive identification number, advertisement type such as banner advertisement or text, advertisement period such as banner advertisement or text, and affiliate site for customer 3 via their own site. 4 manages a click point, a survey point, a purchase point, an in-flight flag indicating that the customer return service is being carried out, and the like as items for the customer return for giving points at their own expense.

Affiliate Report Archive DB1
08 is for commercial sites and affiliate sites,
It is a database that manages data for creating a report that informs you of the earned success reward amount,
As shown in FIG. 9, for each commercial site identification number of a commercial site or for each affiliate identification number of the affiliate site 4, the report number, the total amount of the remuneration earned by the affiliate site, and the act of causing the success reward acquisition (here, Transaction, which is the date and time when the transaction occurred, the name of the product, etc. that was the subject of the transaction, the amount of the product, the name of the commercial site where the transaction occurred, the name of the site where the transaction occurred, and the transaction at a later date Manages the presence or absence of a transaction cancellation indicating whether or not the transaction has been canceled.

Affiliate AD Material DB 111
Is a database that manages data relating to advertisement contents such as a place (affiliate site) where the commercial site 2 serving as an advertiser places the advertisement, a period, and an amount. As shown in FIG. 10, this item is an advertiser. For each commercial site identification number to identify a commercial site (advertising client), the type of advertisement, the location of the material containing the advertising material, the distribution prohibited category that indicates the type (category) of affiliate sites for which advertising is prohibited, and the advertisement posting It manages a unique refusal site that individually designates affiliate sites to be prohibited, a desired publication period during which advertisement is desired, a contract fee paid for advertisement, a target PV, and the like.

The operation of the advertisement distribution / management system will be described below. FIG. 12 and FIG. 13 show data exchange between the master client program 22 and the master server program 101 when the customer 3 moves the page in the commercial site 2. Here, FIG. 12 shows the case where the customer 3 accesses the commercial site 2 via the affiliate site 4, and FIG. 13 shows the case where the customer accesses the commercial site 2 via the royal site 150.

The customer 3 accesses the commercial site WWW server 21 of the commercial site to be used via the royal site 150 or the affiliate site 4 operated by the service agent company. The master server program 101 of the system 1 is called, a certain process is performed by the master server program 101 described below, and then the system automatically moves to a target page of the commercial site 2. For this purpose, the URL of the master server system 1 is embedded in the banner advertisement posted on the affiliate site 4 in addition to the URL of the commercial site 2.

First, in the case of passing through the royal site 150 operated by the service agent company, the customer identification ID, the URL of the royal site (using the function of the Referrer field inherent in HTTP) and the IP address of the customer are used as information, and the master The page is transferred to the server program 101 and is automatically transferred to the commercial site 2 (step B1). In the case of passing through the affiliate site 4, the affiliate identification number of each affiliate site and the URL of the affiliate site (Referrer which HTTP originally has)
The page is automatically transferred to the commercial site 2 by passing the information of the customer's IP address (using the field function) and the customer's IP address (step A1). The master server program 101 that has received the information described above,
Save the information to

After this processing, the user moves to the target page of each commercial site 2. Thereafter, every time the customer 3 moves each page in the commercial site, the master client program 22 of the commercial site 2 sends the page to the target page. Then, the URL of the commercial site (using the function of the Referrer field inherent in HTTP) and the IP address of the customer are passed as information to the master server program 101 (steps A2 to A).
5, B2 to B5). Each time the master server program 101 receives the above information, it stores the information in the customer path tracking DB 102. When the customer 3 completes the settlement, product purchase information is also transmitted in addition to the above information.

When the settlement is completed, the royal site 150 is called again for the point management to the customer 3 who has purchased through the affiliate site 4, and the ID input screen thereof is presented, and the customer identification number is displayed. An input is requested (step A6). At this time, since the customer may not yet be a member of the service agent company operation system, in such a case, a Web page for enrollment is presented to obtain the profile information from the customer, and the customer identification number is entered. Give. In the case where the customer has passed through the royal site 150, the same processing is performed if the customer is not yet a member of the service agent company operation system.

In a commercial site where points can be applied to a part of the purchase price, a use button can be pressed at the time of settlement, in which case a customer identification number is required, and the customer 3 After that, the customer identification number, the use point, the Referrer URL, and the customer's IP address are sent as information to the master server program 101 and stored in the customer path tracking DB 102. In this case, the process of calling the royal site 150 via the affiliate site 4 is not performed.

FIG. 14 shows an overall outline of a data transfer flow inside the master server system 1, and FIGS. 15 to 25 show respective data flows. Hereinafter, this data flow will be described individually.

FIG. 15 shows a data flow for storing the route information and purchase information of the customer 3 in the customer path tracking DB 102. That is, the master client program 22 of the commercial site 2 passes the information to the master server program 101 of the master server system 1 every time the information is generated, and the master server program 101 stores the information in the customer path tracking DB 102 each time the information is received. .

FIG. 16 shows the customer 3 for point management and the like.
Shows a data flow for confirming that the registered member is the registered member. The customer 3 registers his / her profile information in the customer profile DB 103 via the royal site 150 in advance. When the customer 3 accesses the commercial site 2, the customer identification number and the password are entered in the above-mentioned step A6 when the access is made via the affiliate site 4 or in the above-mentioned step B1 when the access is made via the royal site 150. Upon receipt of this information, this information is passed from the master client program 22 to the master server program 101 and further passed to the point manager 106. The point manager 106 checks this information against the customer profile information stored in the customer profile DB 103 to determine whether or not they are the same, thereby confirming the identity of the user.

FIG. 17 shows that at the time of settlement when a customer 3 who visits the commercial site 2 purchases a product, if the customer 3 desires to use points, it is determined whether or not the points of the customer 3 can be used. This is the data flow of FIG. The customer identification number is passed from the master client program 22 to the master server program 101 and further passed to the point manager 106. The point manager 106 uses the customer identification number as an index to make a customer point DB 104
And checks the total number of points to determine whether points can be used.

FIG. 18 shows a customer point DB 104 when the customer 3 purchases a product, performs shopping with points, and the like.
5 is a data flow for updating the contents of the data. When the customer 3 makes a purchase at the commercial site 2 or offers points at that time, the information is transmitted from the master client program 22 to the master server program 1.
01. Master server program 101
Is based on the data of the affiliate transaction DB 107 or the customer path tracking DB 102 (when there is a point return to the customer by the affiliate site 4, the contents of the affiliate site AD delivery condition schedule DB 116 ) And updates the contents of the customer point DB 104. In this case, using the data of the affiliate transaction DB 107 makes calculation easier in general than using the customer's raw route information in the customer path tracking DB 102. Such a process is similarly performed when the customer makes a purchase at the point shop 170 operated by the service agent company.

FIG. 19 is a data flow for registering a customer incentive condition which is a profit given to a customer who has visited the commercial site 2. Customer incentive condition DB
105 is usually set by the service agency,
The setting can also be made from the commercial site 2 side, in which case the setting method can be implemented via the Internet using a browser. That is, the browser of the commercial site 2 accesses the point manager 106 through the master server program 101, and rewrites the customer incentive condition of the customer incentive condition DB 105 that the own site bears.

FIG. 20 is a data flow when the commercial site 2 registers an affiliate incentive condition, which is a success fee paid to an affiliate site that posts a banner advertisement of its own site. The affiliate incentive condition DB 109 is set by the commercial site 2, and the setting method can be implemented via the Internet using a browser. The browser of the commercial site 2 accesses the affiliate manager 114 via the master server program 101, and rewrites the affiliate incentive condition for the own site in the affiliate incentive condition DB 109.

FIG. 26 shows affiliate site A relating to the content of an advertisement posted by affiliate site 4 on its own site.
It is a data flow when registering a D distribution condition / schedule. The affiliate site 4 accesses the affiliate site 160 operated by the service agent company, and can access the exclusive WWW site of the affiliate site 4 which becomes inside the affiliate site 160 by inputting the affiliate identification number and the password. Site 4 can select an affiliate program of a commercial site that actually participates. Further, the incentive conditions prepared in the program of the selected commercial site can be selected, and at that time, the conditions can be set so that a part of the incentive is converted to a point for returning to the customer.
The conditions set here are stored in the affiliate site AD distribution condition schedule DB 116 as individual conditions of the affiliate site 4.

That is, the affiliate site 4 accesses the master server program 101 via the affiliate site 160 and
1 passes the data received from the affiliate site 4 to the affiliate manager 114, and the affiliate manager 114
The contents of the D distribution condition schedule DB 116 are added, deleted, changed, and the like. The contents of the affiliate site AD distribution condition schedule DB 116 are linked to be reflected in the contents of the affiliate incentive condition DB 109 (the portion in parentheses), and are also passed to the AD server system 112 to be passed to the AD server system 112.
Is used as information when selecting the affiliate site 4 to which the advertisement is to be distributed.

FIG. 21 shows that the affiliate identification number received from the commercial site 2 is the affiliate profile D.
This is a data flow for determining whether or not the data is registered in advance in B110. The affiliate site 4 accesses the affiliate site 160 operated by the service agent company in advance, and stores its own affiliate profile information into the affiliate profile DB 110.
Register in. When the customer 3 visits the commercial site 2 via the affiliate site 4, the master server program 101 receives the affiliate identification number of the affiliate site 4 through which it has passed from the master client program 22, and passes the affiliate identification number to the affiliate manager 114. Affiliate manager 114 determines whether or not this affiliate identification number is the same as the affiliate identification number registered in affiliate profile DB 110.

FIG. 22 is a data flow for correcting the success fee paid to the affiliate site 4 when the customer 3 who purchased the product subsequently cancels the purchased product. When the commercial site 2 receives a notice of merchandise cancellation from the customer 3, the master server program 1
01 and the cancellation information is passed. The master server program 101 further passes the cancellation information to the affiliate manager 114. Affiliate manager 114 receives the cancellation information input from commercial site 2 and performs a process for correcting affiliate transaction DB 107 based on the cancellation information.

FIG. 23 is a data flow for preparing a success reward amount report for each affiliated site 4 for each commercial site. Master server program 101
Requests the affiliate manager 114 to create a performance fee report, and the affiliate manager 114
And Affiliate Incentive Condition DB 109 (Affiliate Site AD Distribution Condition Schedule DB 116
For each affiliate site, a performance fee report is prepared for each affiliate site based on the data content of the customer return amount. In addition, for each commercial site, a performance fee report compiled for each affiliate site will be created. These report data are stored in the affiliate report archive DB 108. Based on these reports, the commercial site will be billed once the relevant commercial site has been approved. The corresponding report is sent to the affiliate site 4, and the amount of the success fee is transferred. These money processing may be performed online or by other means.

FIG. 24 is a data flow for performing a process of distributing a banner advertisement to an affiliate site in response to a request from the commercial site 2. The commercial site 2 registers, in advance, the created banner advertisement and the type of affiliate site in which the banner advertisement is to be posted, in the affiliate AD material DB 111. When a commercial site 2 requests a banner advertisement, the master server program 1
01 notifies the AD server system 112 of it. A
AD server program 115 of D server system 112
Refers to the contents of the affiliate AD material DB 111 and the contents of the affiliate site AD distribution condition / schedule DB 116 so that the banner advertisements produced by the respective commercial sites can be posted on the affiliate sites 4 corresponding to the conditions. To distribute the advertisement data via the Internet.

FIG. 25 shows the affiliate site 4 and the customer 3
Is a data flow when performing a process of searching for an affiliate incentive condition and a customer incentive condition, respectively. When the affiliate site 4 accesses the search engine 113 through the affiliate site 160 operated by the service agent company and specifies search conditions as appropriate and requests a search for affiliate incentive conditions,
The master server program 101 accesses the affiliate incentive condition DB 109 via the affiliate manager 114, searches for the affiliate incentive condition corresponding to the search condition, and presents a list of advertisement posting conditions and the like for each commercial site in the order of favorable conditions. A search result is created, and the search result is returned to the affiliate site 4.

The above-described designation of the search condition by the affiliate site 4 is performed by, for example, as shown in FIG. 27, in the page of the affiliate site 160, for example, “If you are searching for a commercial site of a profitable affiliate program, use a search engine. Please set the following conditions freely. We will introduce the best program that suits you. ", And the affiliate genre 4 wants to handle the product genre, the success fee you receive as this advertising fee Ask them to enter the type of acquisition,
Just click the search button.

Similarly, when the customer 3 accesses the search engine 113 through the royal site 150 operated by the service agent company and designates necessary search conditions to request a search for customer incentive conditions, the master server program 101 makes the point manager 106 To access the customer incentive condition DB 105 via the Internet, find the corresponding customer incentive condition, and sort the information such as the selling price and acquisition points of each commercial site regarding the products and the like that the customer wants to purchase or the preferential conditions by the affiliate site via the order in a favorable condition. A search result such as a presentation is created, and the search result is returned to the customer 3.

Note that the search conditions specified by the customer 3 are, for example, as shown in FIG.
In the page, for example, "If you want to find a commercial site and affiliate site with a good point system, use a search engine. Please set the following conditions freely. We will introduce the best program that suits you "
If the customer 3 inputs a product genre that the customer 3 is interested in, such as purchasing, a type of action (point type) that the customer 3 performs to receive the point reward, and clicks a search button, Good.

Further, the search for the customer incentive condition similar to the above can also be performed when the affiliate site 4 activates the search engine 113 via the affiliate site 160. As a result, the affiliate site 4 can determine which commercial site 2 is popular with the customer 3, and therefore, if an advertisement of which commercial site 2 is posted on its own site, the more the advertisement fee, You can predict whether you will be able to get the performance fee, and use it as a source for selecting a commercial site you want to post.

In the above description, the master server system 1 of the present invention has been described on the assumption that a control program for realizing the functions of the master server system is stored in advance. The present invention is not limited to this. By recording a control program for causing a computer of the master server system to function as each function of the master server system in a computer-readable portable recording medium, the recording medium itself can be used in a market or the like. It is also possible to sell or the like, and the purchaser of this recording medium can appropriately construct the main part of the system of the present invention by installing the control program on his / her computer. The same applies to the control program for realizing the function of the commercial site WWW server 21 of the commercial site 2 according to the present invention.

In the above-described embodiment, the system of the present invention has been described as being operated by a service agency that has a contract with a commercial site. However, the present invention is not limited to this, It is also possible for a site to independently operate the system of the present invention. Further, in the above-described embodiment, the point number is used as the profit to be returned to the customer, but money or the like may be returned in place of the point number.

[0066]

As described above, in the present invention, the success reward type advertisement distribution system and the point redemption system are integrated and operated, so that the customer does not access the commercial site due to the point grant effect. Incentives to increase the sales performance on commercial sites, and from the point of view of the advertising site, because it is a system that attracts more customers, it can receive a greater amount of success fees and therefore more Advertising sites want to join the system, and as a result, the number of advertising sites has increased and commercial sites can attract more customers, whereas commercial site advertisers have And paying only for acts that are equivalent to it, so that you will pay substantially for advertising expenses even if the number of advertising sites increases. As being able to decrease, in synergy both systems, it is possible to realize a traffic volume of maximized at low cost to commercial sites online.

As described above, since a commercial site can mobilize a customer via a lower-cost media site, it can surely lead to a reduction in advertising costs, and can further enhance customer loyalty. .

[0068] In addition, the advertisement posted on the advertisement posting site
By adding a display indicating that the system is awarded with points, the customer is surely informed that the site is a commercial site affiliated with the system, and a strong motivation to use the commercial site of the system. Can be given.

Further, by using the search system, the customer can recognize the commercial site and the affiliate site with better purchase conditions, thereby enabling strong motivation for online shopping through the present system.

Also, it is presumed that the advertisement posting site can recognize a commercial site having better success reward conditions by using the same search system, and that the advertisement posting site has a higher ability to attract customers by searching for purchase conditions of customers. Advertiser's commercial site with a higher total success fee profit can be selected as a commercial site that can recognize commercial sites that make a comprehensive judgment and post on its own site. Is also an incentive to advertise itself, and as a result, it can increase the ability to attract customers even from the viewpoint of commercial sites.

Also, by returning points to the customer from the advertisement posting site, the customer can obtain more points than usual by passing through the advertisement posting site. The attraction via is increased. As a result, the relationship between the advertisement posting site and the customer is strengthened, and it is expected that the probability of purchasing products provided by the commercial site recommended by the advertisement posting site will be further increased in the future.

[Brief description of the drawings]

FIG. 1 is a diagram showing an overall configuration of a network advertisement distribution management / point redemption system as one embodiment according to the present invention.

FIG. 2 is a diagram illustrating a data structure of a user path tracking DB in the system according to the embodiment.

FIG. 3 is a customer profile DB in the embodiment system.
FIG. 3 is a diagram illustrating a data structure of a third embodiment;

FIG. 4 is a customer point DB 10 in the embodiment system.
4 is a diagram showing a data structure of FIG.

FIG. 5 is a diagram showing a data structure of a customer incentive condition DB 105 in the system of the embodiment.

FIG. 6 is a diagram illustrating a data structure of an affiliate transaction DB 107 in the embodiment system.

FIG. 7 is a diagram illustrating a data structure of an affiliate profile DB in the system according to the embodiment.

FIG. 8 is a diagram showing a data structure of an affiliate incentive condition DB 109 in the system of the embodiment.

FIG. 9 is a diagram showing a data structure of an affiliate report archive DB in the system of the embodiment.

FIG. 10 Affiliate AD in the embodiment system
It is a figure showing the data structure of material DB111.

FIG. 11 is a diagram showing a data structure of an affiliate site AD distribution condition / schedule DB in the system of the embodiment.

FIG. 12 is a diagram for explaining data exchange between a commercial site and a master server system via an affiliate site 4 in the embodiment system.

FIG. 13 is a royal site 15 in the embodiment system.
FIG. 2 is a diagram for explaining exchange of data between a commercial site and a master server system via the Internet.

FIG. 14 is a diagram showing an overall outline of a data transfer flow inside a master server system in the embodiment system.

FIG. 15 is a diagram showing a data flow for storing customer purchase information and the like in the system of the embodiment.

FIG. 16 is a diagram showing a data flow for customer identification in the system of the embodiment.

FIG. 17 is a diagram showing a data flow for determining whether customer points can be used in the system of the embodiment.

FIG. 18 is a diagram showing a data flow for updating customer points and the like in the system of the embodiment.

FIG. 19 is a diagram showing a data flow for registering customer incentive conditions in the system of the embodiment.

FIG. 20 is a diagram showing a data flow for registering an affiliate incentive condition in the system of the embodiment.

FIG. 21 is a diagram showing a data flow for confirming an affiliate identification number in the system of the embodiment.

FIG. 22 is a diagram showing a data flow for correcting a success reward based on cancellation information in the system of the embodiment.

FIG. 23 is a diagram showing a data flow for creating a performance fee report in the system of the embodiment.

FIG. 24 is a diagram showing a data flow for banner advertisement distribution processing in the system of the embodiment.

FIG. 25 is a diagram showing a data flow for a process of searching for an affiliate incentive condition or a customer incentive condition in the system of the embodiment.

FIG. 26 is a diagram showing a data flow for registering an affiliate site AD distribution condition / schedule DB in the system of the embodiment.

FIG. 27 is a diagram showing a screen for setting search conditions by an affiliate site in the system of the embodiment.

FIG. 28 is a diagram illustrating a search condition setting screen by a customer in the system of the embodiment.

[Explanation of symbols]

1 Master Server System 2 Commercial Site 3 Customer 4 Affiliate Site 21 Commercial Site WWW Server 22 Master Client Program 101 Master Server Program 102 User Path Tracking DB 103 Customer Profile DB 104 Customer Point DB 105 Customer Incentive Condition DB 106 Point Manager 107 Affiliate Transaction DB 108 Affiliate Report Archive DB 109 Affiliate Incentive Condition DB 110 Affiliate Profile DB 111 Affiliate AD Material DB 112 AD Server System 113 Search Engine 114 Affiliate Manager 115 AD Server Program 116 Affiliate Site AD Delivery Condition / Schedule DB 150 Royal site operated by service agent company 160 Affiliate site operated by service agent company 170 Point shop operated by service agent company

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification code FI Theme coat ゛ (Reference) G06F 15/403 340A (72) Inventor Yanagisawa Ankei 1-15-15 Minami-Aoyama, Minato-ku, Tokyo Fans F-term in communications (reference)

Claims (16)

[Claims] 1. A server of one or more commercial sites each of which publishes an advertiser's page, a server of one or more advertisement publishing sites that publishes an advertisement linked to the server of the commercial site on a page, A network advertisement distribution management and point redemption system configured to interconnect with a management server that performs distribution and management via a network, and distributes an advertisement from the management server to a server of an advertisement posting site. When the user accesses the server of the commercial site according to the link information of the advertisement on the advertising site through the terminal and performs an action including product purchase, the customer's action information is sent to the management server. Accumulate and pay to the advertising site according to the customer's performance of the customer linked by the advertising site A network advertisement distribution management and point redemption system that calculates an advertisement publication fee and gives the customer points for returning profits in accordance with the customer's actual performance. 2. The network advertisement distribution management and point redemption system according to claim 1, wherein a display indicating that the system is a point redemption system for giving points to a customer is attached to an advertisement posted on a server of each of the advertisement posting sites. 3. The advertisement publishing site itself sets a customer return condition for returning profits to the customer in accordance with the customer's actual performance,
3. The network advertisement distribution management and point redemption system according to claim 1, wherein the advertisement posting site grants a point of customer return profit to a customer via the advertisement posting site according to the customer return condition. 4. A condition of each commercial site of a profit including the above points given to a customer's action at a commercial site is registered in the management server as a customer condition database, and a search requester is provided in the management server. And wherein when a search request is made by accessing the search system, the search system searches the customer condition database based on search conditions specified by the customer, and returns the search result to the search requester. 2. The network advertisement distribution management and point return system according to 2 or 3. 5. The commercial server registers, as an advertisement posting condition database, a condition for each commercial site of a profit that the commercial site gives to the advertisement posting site with respect to the purchase result of the customer in the management server, and the advertisement posting site stores the information in the management server. 4. The advertiser according to claim 1, wherein, when a search request is made by accessing the provided search system, the search system searches the advertisement posting condition database and returns the search result to the advertisement posting site. Network advertisement distribution management
Point reduction system. 6. A server of one or more commercial sites each of which publishes an advertiser's page, a server of one or more advertisement publishing sites which publishes an advertisement linked to the server of the commercial site on the page, A management server for performing distribution and management, wherein the management server is configured to be interconnected via a network, and wherein the management server in the network advertisement distribution management and point redemption system distributes an advertisement from the management server to a server of the advertisement posting site; Means for receiving, from a server of the commercial site, a customer's behavior information including a product purchase on a commercial site accessed by the customer according to the link information of the advertisement on the advertising site via the communication terminal from the server of the commercial site; A database of customer behavior that accumulates Calculation means for calculating the advertising fee to be paid to the advertising site according to the customer's performance of the linked customer, and points for returning profits to the customer granted to the customer according to the customer's performance A management server for a network advertisement distribution management / point redemption system, comprising: 7. The network advertisement distribution management / point redemption system according to claim 6, wherein a display indicating that the advertisement is a point redemption system for giving points to customers is attached to the advertisement distributed to the server of each of the advertisement posting sites. Management server. 8. A means for setting and saving a customer return condition for returning profit to a customer set by the advertisement posting site itself in accordance with the performance of the customer action according to access from the advertisement posting site; 8. The management server for a network advertisement distribution management and point redemption system according to claim 6, further comprising: means for the advertisement posting site to give a point of customer return profit to a customer via the advertisement posting site in accordance with the following. 9. A customer condition database means for registering, in the management server, a condition for each commercial site of a profit including the above-mentioned points given to a customer's action on a commercial site, based on a search condition designated by the customer. A search system for searching a customer condition database, wherein the search system searches the customer condition database based on the search condition by the search system when the search requester accesses and makes a search request, and the search result is searched. 9. The management server of the network advertisement distribution management and point redemption system according to claim 6, 7 or 8, wherein the management server is returned to the requester. 10. An advertisement publishing condition database for registering, in the management server, a condition for each commercial site of a profit that the commercial site gives to the advertisement publishing site with respect to the purchase performance of the customer, and a search for searching the advertisement publishing condition database And a search system, wherein when the advertisement insertion site is accessed and a search request is made, the search system searches the advertisement insertion condition database and returns the search result to the advertisement insertion site. A management server for the network advertisement distribution management / point redemption system according to claim 6, 7, 8, or 9. 11. A server of one or more commercial sites each posting an advertiser's page, a server of one or more advertisement posting sites that post an advertisement linked to the server of the commercial site on the page, A management server that performs distribution and management is interconnected via a network, and the commercial server in the network advertisement distribution management and point reduction system that distributes an advertisement from the management server to the server of the advertisement posting site. A network advertisement distribution management / point comprising means for transmitting, via a network, customer action information including a product purchase on a commercial site accessed by a customer according to the advertisement link information of the advertisement posting site via the communication terminal to the management server. The server of the commercial site of the redemption system. 12. A server of one or more commercial sites each of which publishes an advertiser's page, a server of one or more advertisement publishing sites which publishes an advertisement linked to the server of the commercial site on the page, A management server that performs distribution and management is interconnected via a network, and a computer of the management server of the network advertisement distribution management and point reduction system that distributes an advertisement from the management server to the advertisement posting site is provided by a customer Means for receiving from the server of the commercial site via a network the customer behavior information including the product purchase on the commercial site accessed according to the link information of the advertisement on the advertising site via the communication terminal, and transmitting the received customer behavior information to the customer Customer action database means to accumulate as action records Calculation means to calculate the advertising fee to be paid to the advertising site according to the customer's actual performance of the client who made the purchase, and points for returning profits to the customer given to the customer according to the actual customer performance A computer-readable recording medium on which a point management means for managing and a program for functioning as a point management means are recorded. 13. The computer of the management server for functioning as a means for distributing an advertisement delivered to the server of each of the advertisement posting sites with a display indicating that it is a point redemption system for giving points to customers. 13. The computer-readable recording medium according to claim 12, further recording the program. 14. A means for setting and storing a customer return condition for returning profit to a customer set by the advertisement publishing site itself in accordance with the customer's actual performance in response to access from the advertisement publishing site, using the computer of the management server. 14. The computer according to claim 12, further comprising: a program for causing the advertisement posting site to function as a means for giving a point of a customer return profit to a customer via the advertisement posting site according to the customer return condition. A readable recording medium. 15. A customer condition database means for registering, in the management server, a condition for each commercial site of a profit including the points given to a customer at a commercial site, the computer of the management server, A search means for searching the customer condition database based on a specified search condition, wherein when a search requester accesses and a search request is made, the search system searches the customer condition database based on the search condition and searches for the search condition. 15. The computer-readable recording medium according to claim 12, further comprising a program for returning a search result to the search requester and for causing the program to function as the program. 16. The computer of the management server, comprising: an advertisement posting condition database for registering, in the management server, a condition for each commercial site of a profit that the commercial site gives to the advertisement posting site with respect to a customer's purchase performance; A search system for searching an insertion condition database, wherein when an advertisement insertion site is accessed and a search request is made, the search system searches the advertisement insertion condition database and returns the search result to the advertisement insertion site. 16. The computer-readable recording medium according to claim 12, further comprising a program for causing the computer to function as: