JP2001178599A - Pop inscription tool for shelf plate - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a POP inscription tool which requires only a small installation space that it may not in the way of displaying or drawing out commodities and which draws attention of customers and thereby becomes an effective advertisement tool and can promote sales and which is easy to handle and use. SOLUTION: The inscription tool is provided with an inscription section 21 having a POP inscription 21a and is installed in a display shelf. The inscription tool is also provided with an installation section 23 to be easily mounted and dismounted on a shelf plate 10 or the display shelf 1 and with a window 24 to allow an indication 13 on the shelf plate to be seen. A window frame 22 is conspicurously decorated.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a POP notation for a shelf label, and more particularly to a shelf label attached to a product display shelf at a retail store such as a supermarket to display the price of a product, particularly a special sale product. The present invention relates to a POP notation used to draw customers' attention to shelf labels corresponding to special products.

[0002]

2. Description of the Related Art It is conventionally known to attach a notation tool (POP notation tool) having a display unit in which a POP notation is displayed to a display shelf together with a price indicator (shelf label) 3. For example,
As disclosed in FIGS. 5 and 11 of JP-A-8-185123, POP paper (POP paper) simply written with POP is used.
(Notation tool) 66 is attached to the lower part of the shelf label attachment rail 9. However, the POP paper 66 is almost the same size as the price indicator (shelf label) 3 which is not so large. This is the same for shelf labels, but POP paper (POP notation)
This is because if the size is too large, it becomes a hindrance when the customer takes out the product from the display shelf, so that the size is limited. For this reason, even when the POP notation is performed using the conventional POP paper, there is a problem that the advertising effect on the customer is poor, such that the customer is not noticeable and is only noticed by a nearby customer.

[0003]

SUMMARY OF THE INVENTION The present invention has been made in consideration of the above-mentioned circumstances, and has been developed to solve the above-mentioned problems and to improve the advertising effect by attracting attention to customers in a small space which does not hinder display and removal of goods. An object of the present invention is to provide a POP notation that is excellent in handling and usability while being used for sales promotion.

[0004]

According to the present invention, there is provided a POP notation device having a notation portion in which a POP notation is provided and provided on a display shelf, comprising a shelf label or a mounting portion detachable from the shelf. And a window frame formed so as to be prominent and formed so as to allow the shelf label display to be seen (claim 1). That is, not only a simple notation portion but also a window frame surrounding the outer periphery of the shelf label display is formed integrally with the notation portion to give a sense of enlargement even in a small space. This POP notation is used such that the window frame surrounds the shelf label display, and the mounting portion is attached directly to the required shelf label or to the shelf. The POP notation in the notation section displays information and advertisement relating to sales promotion of a product such as bargain sale in POP characters having a high advertising effect.

[0005] The means for decorating the window frame prominently includes:
It is optional to employ any means such as coloring a conspicuous color or changing the outer shape of the window frame, but it is preferable to employ a conspicuous color coloring means as the simplest and most effective means. (Claim 2). Recently, an electronic shelf label provided with a digital display such as a liquid crystal has been used as a shelf label, but the POP notation of the present invention is also applied to a case where the electronic shelf label is used. is there.
The above-mentioned electronic shelf label also employs a form in which a solar cell is provided on the front surface. To cope with such a case, when the shelf label is an electronic shelf label with a solar cell provided on the front side, the window is not used. Is to open the portion corresponding to the solar cell (claim 3).

[0006]

FIG. 1 is a perspective view showing a state in which a POP notation device 20 of the present invention is attached to a display shelf 1 of a product together with a shelf label 10 in accordance with the drawings. 2 shows an enlarged front view thereof.

The display shelf 1 has a rail member 2 detachably provided on the front end surface thereof. As shown in FIG. 3, the rail member 2 is a plastic molded product composed of a fixed portion 2a attached to the display shelf 1 and a rail body 2b having a variable inclination angle formed on the front surface of the fixed portion 2a. Is exemplified. The rail main body 2b includes a shelf label rail 3 for holding an appropriate number of shelf labels 10 slidably from the side and pressing the shelf tags 10 from above and below.
Has a mounting groove 4 for a writing tool integrally supporting the mounting portion 21 of the writing tool 20 so that it can be inserted and removed and slidably supported.

As shown in FIG. 3, the shelf label 10 exemplifies an electronic shelf label, that is, a shelf label having an infrared communication function and displaying liquid crystal product data specified by an external management device (controller). . The electronic shelf label 10 has a solar cell 11 on one side, and the battery 11 receives an illuminating light beam inside the store and generates electric power to serve as a power supply for the shelf label. Further, the electronic shelf label 10 includes an infrared light receiving / emitting unit 12 for performing infrared communication with the management device. The electronic shelf label 10 is
In the display area 13, a display 13a for displaying a monochrome liquid crystal, a product label 13b, and a red LED 13c are arranged.

The display 13a in the display area 13 is connected to and controlled by a management device via the infrared light emitting / receiving unit 12, and the product label 13b is placed between the light emitting / receiving unit 12 and the display 1a.
The LED 13c is arranged above the light emitting / receiving unit 12 in parallel with the LED 3c. The price and the like of the product transmitted from the management device are displayed on the display 13a so as to be changeable, and the product label 13b is printed with the product name, unit, or bar code, etc., and is detachably attached to the electronic shelf label 10. And LED1
3c blinks for a predetermined time to alert the user when the display content of the display 13a is changed.

The POP notation device 20 is formed by integrally forming a notation portion 21, a window frame 22, and a mounting portion 23 from a thin plate material such as a plastic material, and the notation portion 21 is located near one upper side of the window frame 22. The mounting portion 23 is formed to have a shape protruding flush with the upper surface, and the base portion is attached to the upper portion of the back surface of the window frame 22 and integrally protruded rearward. Notation part 21
Is a POP notation 21a, that is, information or an advertisement related to sales promotion such as "Sale", "new sale" or "sale" is described in POP characters. This notation part 21
Is manufactured integrally with the window frame 22. Specifically, it is manufactured by laminating a rectangular printing paper on which the POP characters are written, or by laminating the printing paper on a plastic plate, and then cutting the printing paper into a shape suitable for the notation part 21 and the window frame 22. Is done.

Therefore, the window 24 is formed in the window frame 22 by manufacturing the window frame 22. The window frame 22 is formed to have a size surrounding the outer periphery of the electronic shelf label 10. Specifically, the window frame 22 is large enough to allow the display area 13 and the solar cell 11 of the electronic shelf label 10 to be seen through the window 24.

The notation section 21 makes the ground color 21b, that is, the ground color of the printing paper, one of the three primary colors, for example, red, to make it stand out, and the POP notation 21a has a color completely symmetric with the ground color, for example, A yellow or white color is preferred to draw attention. The window frame 22 is also provided with a prominent decoration. For example, as described above, when the notation section 21 and the window frame 22 are made of one sheet of printing paper, the background color of the window frame 22 is also made the same color (red) as the ground color 21b of the notation section 21. (See FIG. 2). It is preferable that the ground color of the window frame 22 and the ground color 21b of the notation part 21 be the same color, because there is a sense of unity and the notation tool 20 looks larger. Note that the ground color of the window frame 22 is
It is optional to use a color different from 1b, for example, the same color as POP notation 21a or another color.

The electronic shelf label 10 is inserted into the shelf label rail 3 of the rail main body 2b and slid to be mounted at a position corresponding to the product displayed on the display shelf 1. The notation tool 20 is attached by inserting the mounting portion 23 into the mounting groove 4 for the notation tool of the rail main body 2b from the front, and supports the window frame 22 so as to surround the outer periphery of the electronic shelf label 10. Therefore, the electronic shelf label 10
Is the solar cell 11, the infrared light emitting / receiving section 12, the display 1
3a, product label 13b, LED 13c are all POP
The notation 20 is attached in a state of being exposed from the window 24, and the notation section 21 of the notation 20 is arranged close to the electronic shelf label 10. Alternatively, the notation device 20 is made to stand out in combination with the coloring of the ground color 21b of the notation portion 21. Therefore, simply POP
The POP notation can be remarkably noticed to the customer as compared with a mode in which only the notation unit 21 'is attached near the electronic shelf label 10 (see FIG. 4).

In the above embodiment, the window frame 2
Although the case of coloring was described as a mode of decorating 2,
The present invention is not limited to this, and the surface of the window frame may be treated so as to scatter light or emit light.
Further, the shape of the window frame 22 or the shape of the notation portion 21 may be changed to an elliptical shape, a flower, a fruit, or the like having a playful shape as long as space is not taken. Further, in the embodiment, the case where the notation part 21 is arranged above the window frame 22 has been described, but the notation part 21 may be arranged on either the lower side or the left and right side of the window frame.

In the above embodiment, the POP
Although the case where the notation tool 20 is attached to the rail member of the display shelf 1 is disclosed, the indication tool 20 may be directly attached to a shelf board or a shelf label. Further, it is obvious that the rail members of the display shelf are not limited to the embodiment, and the shelf label is not limited to the electronic shelf label.

[0016]

According to the present invention, the outer periphery of the shelf label is surrounded by a decorated window frame in a small space that does not hinder the removal of the product from the display shelf. Given and conspicuous, it gives customers strong attention and enhances the advertising effect for sales promotion. In addition, the POP notation can be selectively applied only to the necessary shelf labels because it is detachable by the mounting portion, so that the notation is simple, inexpensive, and excellent in handling and usability. Is provided (claim 1).

Further, by adding a conspicuous color to the decoration of the window frame, it is possible to provide a simple configuration and at a low cost. Furthermore, according to the third aspect, it is possible to easily cope with the case where a solar cell type electronic shelf label is used as the shelf label, and to expose the solar cell,
Since the size of the window frame is increased, a more prominent POP notation tool can be provided.

[Brief description of the drawings]

FIG. 1 is a perspective view of a display shelf with a POP notation according to the present invention attached thereto.

FIG. 2 is an enlarged front view of FIG.

FIG. 3 is a cross-sectional view taken along the line (3)-(3) of FIG. 2 and shows a state where the POP notation is separated.

FIG. 4 is a front view corresponding to FIG. 2, showing a comparative example with the present invention.

[Explanation of symbols]

1: Display shelf 10: Electronic shelf label
11: Solar cell 13: Display area 20: POP notation
22: window frame 23: mounting part 24: window

Claims (3)

[Claims] 1. A notation device provided with a POP notation portion provided on a display shelf and having a notch attached to or attached to a shelf label or the shelf and a window through which the shelf label display is formed so as to stand out. A POP display device for a shelf label, comprising: a window frame decorated with a window frame. 2. The POP display device for shelf labels according to claim 1, wherein the decoration of the window frame is a conspicuous color. 3. The shelf label according to claim 1, wherein the shelf label is an electronic shelf label provided with a solar cell on a front surface thereof, and the window also has an opening corresponding to the solar cell. For P
OP indicator.