JP2001167180A - Electronic advertisement method and electronic advertisement system - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To provide an electronic paper on which a product is posted to each household device to introduce the product, for example, in an electronic flyer, an electronic catalog, etc., to specify the details of a designated product in three dimensions. It is an object to provide an electronic advertisement method and an electronic advertisement system having a function capable of being introduced by a three-dimensional rotation display image according to image data and audio guidance according to audio guide data. A processing device provided in an electronic leaflet distribution request source device receives a product guide voice data and a product three-dimensional rotation display three-dimensional image data from an electronic advertisement server, and receives a product three-dimensional rotation display tertiary image. A three-dimensional image for three-dimensional rotation display of the designated product is generated according to the original image data, the three-dimensional rotated image is displayed on the display unit 23, and voice guidance is generated according to the product guide voice data and output from the voice output unit 24.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic advertisement method and an electronic advertisement system for introducing electronic merchandise to home appliances by providing electronic paper on which merchandise is posted, such as electronic flyers, electronic catalogs, and the like.

[0002]

2. Description of the Related Art As a system for displaying and introducing goods on a computer screen via a network, a system for introducing and trading various goods on the Internet has been realized. In this type of conventional system, products handled on a homepage are introduced by listing or by photograph and document information. For example, when trying to introduce the entire image of a product, a plurality of photographs taken from different angles are arranged side by side and attached with an annotation. However, in this kind of conventional product introduction,
Although you can specify the desired product from the list on the screen,
There was a problem that it was not possible to sufficiently grasp the detailed appearance shape, contents, and the like of the designated product.

[0003]

As described above, conventionally, even if a desired product can be designated from a list on the screen, it is necessary to sufficiently grasp the detailed appearance shape and contents of the designated product. There was a problem that can not be.

[0004] The present invention has been made in view of the above circumstances,
In a system that introduces a product by providing an electronic space on which products are posted to home appliances, such as an electronic flyer (flyer), an electronic catalog, etc., a designated product is a three-dimensional rotation display image and audio guide data that conform to three-dimensional image data. It is an object of the present invention to provide an electronic advertisement method and an electronic advertisement system capable of accurately and in detail introducing audio guidance according to the following.

[0005]

SUMMARY OF THE INVENTION According to the present invention, in an electronic advertisement system such as an electronic flyer, an electronic catalog, etc., an electronic space on which a product is posted is provided to each household device to introduce the product. A content database storing detailed information of the product posted on the paper, and a function of introducing details of the designated product by a three-dimensional rotation display image according to the three-dimensional image data and a voice guidance according to the voice guide data; .

That is, the present invention provides a server-side system provided with a content database of products to be posted on an electronic flyer, and a client-side system which refers to a product posted on an electronic flyer based on information acquired from the system. An electronic advertisement method of an electronic advertisement system including a large number of devices, wherein the content database includes a page information of an electronic flyer introducing a product and a three-dimensional image for introducing details of the product published on the page. The data and the product detail introduction data including the voice guide data are stored in association with each product, and the client-side device acquires the page information of the electronic flyer from the content database and specifies the product on the page. By doing so, the server-side system responds to the specified product stored in the content database. The product details introduction data to provide to said client side device, characterized in that it introduces the voice guidance according to the three-dimensional rotation display images and audio guide data according to details of the designated item to the three-dimensional image data.

[0007] The present invention is also an electronic advertisement system in which a product is posted on an electronic paper such as an electronic catalog or an electronic flyer. The electronic advertisement system displays the appearance of a specific product designated by a user, and displays the product of the specific product. The description is output as a voice message.

The present invention is also an electronic advertisement system in which products are posted on electronic paper, such as an electronic catalog and an electronic flyer, and includes a basic electronic advertisement including at least the product names of various products and detailed information including an appearance of each product. And a terminal device that communicates with the electronic advertisement database, the terminal device receives and displays a basic electronic advertisement requested to be distributed by a user from the electronic advertisement database, and displays the received basic electronic advertisement. The appearance of a specific product designated by the user is rotated and displayed on the basic electronic advertisement.

The present invention also relates to an electronic advertisement system in which a product is posted on electronic paper, such as an electronic catalog or an electronic flyer, and relates to a basic electronic advertisement including at least a product name of various products, and the appearance and description of each product. An electronic advertisement database storing detailed information including a voice message, and a terminal device communicating with the electronic advertisement database,
The terminal device receives and displays the basic electronic advertisement requested to be distributed by the user from the electronic advertisement database, and displays and rotates the appearance of the specific product designated by the user on the displayed basic electronic advertisement. The product description of the specific product is output as a voice message.

According to the present invention, in the above electronic advertisement system, the electronic advertisement database stores the appearance of each product as multi-view image data viewed from a plurality of viewpoints around a predetermined rotation axis, and is designated by a user. The multi-view image data corresponding to the specified appearance of the specific product is transmitted to the terminal device while sequentially changing the viewpoint.

According to the present invention, in the above electronic advertisement system, there is provided an electronic advertisement database storing the appearance of each product provided for the electronic advertisement as multi-view image data viewed from a plurality of viewpoints around a predetermined rotation axis. It is characterized by having.

According to the present invention, in the electronic advertisement system, the terminal device displays the multi-view image data transferred from the electronic advertisement database sequentially on the same rotation axis to rotate and display the appearance of the specific product. It is characterized by doing.

[0013] The present invention also provides a server-side system provided with a content database of commodities to be posted on an electronic flyer, and an interactive television for referring to commodities published on the electronic flyer based on information obtained from the system. An electronic advertisement system comprising a number of devices on the client side realized by a computer system or a personal computer system. The server-side system includes information on an electronic flyer introducing a product and information on the paper. A content database in which three-dimensional image data for introducing details of the selected product and product detail introduction data including audio guide data are stored in association with each product, and the client-side device includes the content Obtains electronic flyer information from the database and A means for displaying and outputting the paper surface of the electronic flyer based on the information, and acquiring the product detailed introduction data of the specified product on the paper surface, and three-dimensionally rotating the details of the specified product based on the information according to the three-dimensional image data. And means for introducing by voice guidance according to voice guide data.

According to the present invention, there is provided an electronic advertisement server having a content database of commodities to be published on electronic paper such as an electronic catalog and an electronic flyer, and information stored in the content database is acquired from the electronic advertisement server and referred to. An electronic advertisement method of an electronic advertisement system including a number of devices on the client side, wherein the content database includes product image data by three-dimensional image display, product guide data including a voice guide, and the above products. The above-mentioned product posting screen is stored in association with each product, and the client-side device obtains the product posting screen from the content database of the server and specifies the product on the product posting screen. The server stores the product image corresponding to the specified product stored in the content database. Data and Product information data provided to said client side device, characterized in that to introduce details of the designated goods by the three-dimensional display image and voice guidance.

The present invention also provides an electronic advertisement server that provides electronic advertisement information such as an electronic catalog and an electronic flyer, and a large number of client-side devices that acquire and refer to the electronic advertisement information issued by the electronic advertisement server. In the electronic advertisement system, the electronic advertisement server associates, for each product, product image data by three-dimensional image display, product guidance data including a voice guide, and a product posting screen on which each of the products is posted. Means for acquiring and displaying a product listing screen from the content database, means for specifying a product on the display screen, and a method for specifying a product from the content database. Acquire product image data and product guidance data, and display the details of the specified product on a three-dimensional display image and audio guide. Characterized by comprising a means for introducing by.

As described above, according to the present invention, in a system for introducing electronic merchandise such as an electronic flyer or an electronic catalog to a household television system or a computer system or the like to introduce electronic merchandise. The server has a content database storing detailed information of each product on the server side, and obtains the detailed information of the designated product from the content database, so that the designated product follows the three-dimensional rotation display image and the audio guide data according to the three-dimensional image data. Voice guidance can be used to provide accurate and detailed information.

[0017]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described below with reference to the drawings.

FIG. 1 is a block diagram showing a configuration of an electronic advertisement system according to an embodiment of the present invention.

In the figure, reference numeral 10 denotes an electronic advertisement server which provides electronic advertisement information on an electronic paper, such as an electronic catalog or an electronic flyer, to a home interactive television system, a computer system, or the like on the client side.

Reference numeral 11 denotes a content database of advertisement products provided in the electronic advertisement system 10 for introducing information on a page such as an electronic flyer or an electronic catalog for introducing the product and details of the product published on the page. The product detailed introduction data including the three-dimensional image data and the audio guide data are stored in association with each product, and a specific configuration thereof will be described later with reference to FIG.

Reference numeral 20 denotes a unit for acquiring electronic advertisement information such as an electronic catalog and an electronic flyer from the electronic advertisement system 10 via a communication line (public line network, dedicated line, etc.). A client-side device such as a system, which specifies a product on an advertisement sheet and reproduces and outputs the details of the specified product using a three-dimensional rotated image and voice guidance.

Numerals 21 to 24 are constituent elements of the client-side device 20, and 21 is a processing device for executing various processes in the device, such as communication processing, display, and sound reproduction. In this embodiment, FIG. The following processing is executed.

Reference numeral 22 denotes an operation unit provided with a pointing device for requesting an electronic catalog and an electronic flyer and for specifying a product, and 23 denotes a paper surface and a three-dimensional rotation of an electronic catalog and an electronic flyer under the control of the processing device 21. A display unit 24 for displaying the details of the product by images and the like is a voice output unit for outputting voice guidance under the control of the processing device 21.

FIG. 2 is a flowchart showing a processing procedure of an electronic advertisement executed by the processing device 21 in the device 20 in the above embodiment. Here, the processing procedure is shown using an electronic flyer as an example.

FIGS. 3 to 6 show display and reference examples of the electronic flyer. Here, one product is designated on the paper of the electronic flyer shown in FIG. 3 as shown in FIG. As a result, the designated product is enlarged and displayed as shown in FIG. 5 and stereoscopically displayed as shown in FIG. The voice guidance of the designated product is added along with the three-dimensional rotation display.

FIG. 7 shows an example of the file structure of the content database 11. In this example, the product selection icon data for each product stored in the product posting screen file 11A and the product guide file 11B are stored. The product guide audio data of each product and the three-dimensional image data for three-dimensional rotation display of each product stored in the product image file 11C are linked by key information (Key) for each product, and an electronic leaflet When a selection icon of the product i displayed according to the selection icon data of the product i is selected and designated on the paper surface, the guide voice data of the product i linked to the key (Key = i) of the specified product,
And the three-dimensional image data for three-dimensional rotation display of the product i are read out and sent to the device 20 on the client side, where the details of the product i are introduced by the three-dimensional rotation display and voice guidance on the device 20 on the client side. And provided to the user.

At this time, in this embodiment, the product image file 11C of the content database 11 is used.
Stores multi-view image data of the appearance of each product provided for the electronic advertisement as viewed from a plurality of viewpoints around a predetermined rotation axis. The client-side device 20 rotates and displays the appearance of the specific product by sequentially displaying the multi-view image data transferred from the content database 11 on the same rotation axis.

Here, the operation in the embodiment of the present invention will be described with reference to the above-mentioned figures.

When a user wants to refer to an electronic flyer on a client-side device 20 such as a television system or a computer system in each home, the user operates the operation unit 22 to distribute the electronic flyer to the electronic advertisement server 10. (Step S1 in FIG. 2).

When the electronic advertisement server 10 receives a distribution request of an electronic flyer from the device 20 on the client side, the electronic advertisement server 10 sends out the page information of the electronic flyer according to the request to the device 20 of the request source.

Upon receipt of the electronic leaflet page information, the device 20 that has requested the distribution of the electronic flyer displays the page of the electronic flyer on which the product is posted as shown in FIG. FIG. 2 step S2).

When a desired product is designated on the paper of the electronic flyer shown in FIG. 3 by the operation unit 22, that is, a desired product icon (Ii) is clicked as shown in FIG. Is specified, the product key (Key = i) of the product icon is transmitted to the electronic advertisement server 10 as a detailed request for the specified product (step S3 in FIG. 2).

When the electronic advertisement server 10 receives the detailed request for the specified product from the device 20 of the distribution request source, the electronic advertisement server 10 obtains the product guide voice data of the product having the corresponding key from the product guide file 11B of the content database 11, and Product image file 1 of the content database 11
1C, obtains three-dimensional image data for three-dimensional rotation display of a product having a corresponding key, and transmits the detailed data (product guide audio data and three-dimensional image data for three-dimensional rotation display of the product) to the device that has requested the distribution. 20.

Upon receiving the detailed data (product guide audio data and three-dimensional image data for three-dimensionally rotating product display) from the electronic advertisement server 10, the device 20 as the distribution request source receives the three-dimensionally rotated product display from the detailed data. A detailed enlarged image (still image) of the product is generated using the three-dimensional image data for use, and the enlarged image is displayed on the display unit 23 (step S4 in FIG. 2). FIG. 5 shows an example of a detailed enlarged image of the designated product at this time. In this detailed display, not only an image but also detailed specifications can be displayed at the same time.

In this display state, when the detailed enlarged image of the designated product is further clicked by the operation unit 22, the processing device 21 determines the designated product in accordance with the three-dimensional image data for three-dimensionally rotating display of the detailed data. A three-dimensional rotation display three-dimensional image is generated, the three-dimensional rotation image is displayed on the display unit 23, and a voice guidance is generated according to the product guide voice data in the detailed data, and a voice output unit 24 is generated.
Output as more audible sound (steps S5, S2 in FIG. 2)
6).

At this time, the content database 11
In the product image file 11C, multi-view image data obtained by viewing the appearance of each product provided for electronic advertisement from a plurality of viewpoints around a predetermined rotation axis is stored.
Rotates the appearance of a specific product by sequentially displaying the multi-view image data transferred from the content database 11 on the same rotation axis. FIG. 6 shows a three-dimensional rotation display example of the detailed enlarged image of the designated product at this time.

By the three-dimensional rotation display and the voice guidance of the designated product, the details of the designated product can be recognized accurately and easily.

In the above-described embodiment, when a desired product icon is clicked on the paper of the electronic flyer shown in FIG. 3, as shown in FIG. 4, an enlarged image (still image) of the designated product is displayed on the display unit 23. When the detailed enlarged image is further clicked, a three-dimensional rotated image of the designated product is displayed on the display unit 23 and voice guidance is output to the voice output unit 2.
4 is output as an audible sound. However, when a desired product icon is clicked, as shown in FIG. 4, for example, as shown in FIG. May be displayed on the display unit 23 and the voice guidance may be output from the voice output unit 24. In addition, for a product that does not require a three-dimensional rotated image and voice guidance (see product k shown in FIG. 7), only the enlarged display may be performed in response to the detailed request.

In the three-dimensional rotation display of a product, three-dimensional image data (multi-viewpoint image data) by the three-dimensional rotation display is distributed from the content database 11, and a three-dimensional image for the three-dimensional rotation display is directly generated and displayed from the data. Means to do
Alternatively, a means for distributing the program for creating a three-dimensional image and the primitive data of the product, and generating and displaying a three-dimensional image for three-dimensional rotation display by arithmetic processing according to the above program of the processing device 21 provided in the device 20 on the client side. Any of them may be used.

The file structure of the content database 11 is not limited to the configuration shown in FIG. 7, but may be, for example, an information file structure in which parts data and layout data of an exploded perspective view are associated by keys in accordance with the detailed display contents of the product. Other related file structures, hierarchical file structures, and the like may be used.

[0041]

As described above in detail, according to the present invention, in a system for providing an electronic paper on which a product is posted, such as an electronic flyer or an electronic catalog, to each household device and introducing the product, a designated product is provided. An electronic advertisement method and an electronic advertisement system capable of accurately and in detail introducing the electronic advertisement by using a three-dimensional rotation display image according to three-dimensional image data and audio guidance according to audio guide data.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an electronic advertisement system according to an embodiment of the present invention.

FIG. 2 is a flowchart showing a processing procedure of an electronic advertisement executed by a processing device in a client-side device in the embodiment.

FIG. 3 is an exemplary view showing a display and a reference example of an electronic flyer in the embodiment.

FIG. 4 is an exemplary view showing a display and a reference example of an electronic flyer in the embodiment.

FIG. 5 is a view showing a display and a reference example of an electronic flyer in the embodiment.

FIG. 6 is a diagram showing a display and a reference example of an electronic flyer in the embodiment.

FIG. 7 is a view showing an example of a file configuration of a content database in the embodiment.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 10 ... Electronic advertisement server 11 ... Content database of advertising goods 20 ... Client-side apparatus (interactive television system for home use, computer system, etc.) 21 ... Processing unit 22 ... Operation unit 23 ... Display unit 24 ... Sound output unit

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Claims (12)

[Claims] 1. A server-side system provided with a content database of products to be posted on an electronic flyer, and a large number of client-side devices for referring to products posted on the electronic flyer based on information obtained from the system. An electronic advertisement method for an electronic advertisement system comprising: an electronic leaflet for introducing a product in the content database; and three-dimensional image data and a voice guide for introducing details of the product on the page. By storing the product detail introduction data including the data in association with each product, the client-side device obtains the page information of the electronic flyer from the content database, and specifies the product on the page, The product corresponding to the designated product stored in the content database by the server-side system Providing fine introduction data to the client side device, the electronic advertisement method characterized by introducing the voice guidance according to details of the designated item into stereoscopic rotating the display image and the audio guide data according to the three-dimensional image data. 2. An electronic advertisement system, wherein the appearance of a specific product specified by a user is rotated and displayed, and a description of the specific product is output as a voice message. 3. The terminal device, comprising: an electronic advertisement database storing a basic electronic advertisement including at least product names of various products and detailed information including an appearance of each product; and a terminal device communicating with the electronic advertisement database. Receiving and displaying a basic electronic advertisement requested to be distributed by a user from the electronic advertisement database, and rotating and displaying the appearance of a specific product designated by the user on the displayed basic electronic advertisement. Advertising system. 4. An electronic advertisement database storing at least a basic electronic advertisement including at least product names of various products and detailed information including a voice message relating to the appearance and description of each product, and a terminal device for communicating with the electronic advertisement database. The terminal device receives and displays the basic electronic advertisement requested to be distributed by the user from the electronic advertisement database, and rotates and displays the appearance of the specific product designated by the user on the displayed basic electronic advertisement. And an electronic advertisement system for outputting a product description of the specific product by a voice message. 5. The electronic advertisement database stores the appearance of each product as multi-view image data viewed from a plurality of viewpoints around a predetermined rotation axis, and corresponds to the appearance of a specific product specified by the user. The electronic advertisement system according to claim 3, wherein the multi-view image data is transmitted to the terminal device while sequentially changing the viewpoint. 6. The electronic advertisement database according to claim 2, wherein the electronic advertisement database stores the appearance of each product provided for the electronic advertisement as multi-view image data viewed from a plurality of viewpoints around a predetermined rotation axis. Electronic advertising system. 7. The terminal device according to claim 1, wherein the multi-view image data transferred from the electronic advertisement database is sequentially displayed on the same rotation axis to rotate and display the appearance of the specific product. 5. The electronic advertisement system according to 5. 8. A server-side system provided with a content database of products to be posted on an electronic flyer, and a large number of client-side devices for referring to products posted on the electronic flyer based on information obtained from the system. An electronic advertisement system comprising: the server-side system includes a page information of an electronic flyer for introducing a product, and three-dimensional image data and audio guide data for introducing details of the product posted on the page. And a content database that stores product detail introduction data including the product information in association with each product. The client-side device obtains electronic leaflet information from the content database and electronically stores the information based on the information. A means for displaying and outputting the page of the flyer, and obtaining the product detail introduction data of the product specified on the page, Electronic advertising system characterized by comprising and means to introduce the voice guidance according to the voice guide data as well as three-dimensional rotation display according the three-dimensional image data the details of the designated item to the original. 9. The three-dimensional rotation display of a product is realized by distributing three-dimensional image data for three-dimensional rotation display from a content database, or by distributing a three-dimensional image creation program and primitive data of a product. 9. The electronic advertisement system according to claim 8, wherein the electronic advertisement system is executed. 10. The electronic advertisement system according to claim 8, wherein the device on the client side is realized by an interactive television system, a personal computer system, or a dedicated device. 11. An electronic advertisement server having a content database of products to be published on electronic paper such as an electronic catalog and an electronic flyer, and a client side for acquiring and referencing information stored in the content database from the electronic advertisement server. An electronic advertisement method of an electronic advertisement system including a large number of devices, wherein the content database includes product image data based on a three-dimensional image display, product guide data including a voice guide, and product listing in which each of the products is posted. The screen is stored in association with each product, and the client-side device acquires the product listing screen from the content database of the server and specifies the product on the product listing screen, whereby the server The product image data and the product image data corresponding to the designated product stored in the content database. To provide products guidance data to the client side device, the electronic advertisement method characterized by introducing the detailed three-dimensional display image and voice guidance of the designated goods. 12. An electronic advertisement comprising an electronic advertisement server that provides electronic advertisement information such as an electronic catalog and an electronic flyer, and a number of client-side devices that acquire and reference the electronic advertisement information issued by the electronic advertisement server. In the electronic advertisement server, the electronic advertisement server stores, in association with each product, product image data by three-dimensional image display, product guidance data including a voice guide, and a product posting screen on which each product is posted. A means for acquiring and displaying a product posting screen from the content database, a means for specifying a product on the display screen, and the product image data of a specified product from the content database. And product guidance data, and introduces the details of the designated product using a three-dimensional display image and audio guide. Electronic advertising system characterized by comprising a means for.