JP2001034673A - Electronic circulation method and electronic circulation system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To obtain an electronic circulation function which can show a flexible and strong sales promotion effect on a technology for circulating an electronic circulation unit through a network. SOLUTION: An electronic ticket issuing game server device 103 issues an electronic ticket being a first electronic circulation unit and displays an advertisement through an advertisement enterprise WWW server device 104 as the response against a questionnaire operation by a user. The user can play a game by using the electronic ticket and an electronic check issuing game server device 120 issues an electronic check. The user accesses an electronic check consumption server device by using the electronic check and can order a commodity and a free gift.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a technology for distributing electronic distribution units via a network.

[0002]

2. Description of the Related Art Conventionally, a discount coupon or a product purchase ticket is often distributed at the time of purchase of a product by a user at a specific shopping street or a specific manufacturer for the purpose of sales promotion. The user can receive a discount on the purchase price by using the discount ticket or the like in the next shopping.

[0003] Such a discount coupon service increases the user's willingness to purchase by limiting the period and products.
A sales promotion effect can be created. Due to the spread of computer networks such as the Internet in recent years, for example, in online shopping at a virtual mall or the like on the Internet, when ordering using a Web purchase form or the like of each product, the server computer corresponds to the above-described discount ticket or the like. There is also known a conventional technique in which ticket data is issued and managed as a database for each user. The user can receive a discount for the ticket data issued to him / herself, for example, by inputting a user ID at the next online shopping.

[0004]

However, in such a conventional technique, the distribution conditions of the ticket data are fixedly assigned in advance for each product type or each manufacturer, and the sales performed by the distribution conditions are exhibited in advance. There was a problem that the promotion effect was also fixed.

[0005] Therefore, there is a problem that it is difficult to realize, for example, a sales promotion campaign for a limited period, for example, for ticket data already issued to a user.

[0006] An object of the present invention is to realize an electronic distribution function capable of exhibiting a flexible and powerful sales promotion effect.

[0007]

The present invention is based on an electronic distribution method or system for distributing electronic distribution units.

In the present invention, first, an electronic ticket, which is a first electronic distribution unit, is issued based on a set electronic ticket issuing condition in response to a first terminal operation by a user. The first terminal operation is, for example, an access operation to various game homepages, quiz homepages, or questionnaire homepages.

Subsequently, an advertisement associated with the first terminal operation is displayed as a response to the first terminal operation. Next, in response to the user's operation of the second terminal, the electronic ticket is consumed based on the set electronic ticket consumption condition, and the electronic unit serving as the second electronic distribution unit is set based on the set electronic check issuing condition. A check is issued. The second terminal operation is, for example, a prize application operation or a game operation.

Further, the electronic check is consumed according to the set electronic check consumption condition in response to the operation of the third terminal by the user. The third terminal operation is, for example, an access operation to a homepage for ordering a product or a premium.

[0011] The electronic ticket issuance history and consumption history, the electronic check issuance history and consumption history, the electronic ticket issuance condition, the electronic ticket consumption condition, the electronic check issuance condition, and the electronic check consumption condition are respectively managed.

In the present invention, no advertisement is displayed as a response to the first terminal operation, and the electronic ticket is consumed based on the set electronic ticket consumption conditions in response to the second terminal operation. After that, instead of issuing an electronic check, a payment for directly exchanging the result of a prize application operation or a game operation with a product may be performed.

[0013]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of the present invention will be described below in detail with reference to the drawings.

This embodiment has the following features. 1. When a general user accesses the amusement homepage such as a game homepage, a quiz homepage, or a questionnaire homepage provided by an advertising company from a personal computer owned by the user via the Internet and transmits operation information, a general user called an electronic ticket. You will receive 1 distribution unit.

2. Here, a mechanism is implemented in which a general user always browses the homepage of an advertising company when user information is transmitted. 3. The general user accesses the homepage providing various sweepstakes, virtual casinos, competitive games, etc. from the personal computer owned by the user or a terminal such as a pachinko parlor via the Internet using the acquired electronic ticket. And a second distribution unit called an electronic check can be obtained in accordance with the result.

4. A general user accesses an electronic catalog, a virtual shopping mall, or a homepage that provides a prize exchange service, etc., via the Internet from a terminal such as a personal computer or a pachinko parlor owned by the user, and checks the acquired electronic check. They can be exchanged for products provided by those homepages or products provided by local shopping streets. Due to the above characteristics, an unprecedented merchandise distribution form is created, and an unprecedented advertisement sales promotion effect and a distribution activation effect are created.

FIG. 1 is a configuration diagram of an embodiment of an electronic distribution system realized by the present invention. In the present embodiment, the LAN in the electronic ticket information center 101
The electronic ticket issuance management server device 102, the electronic ticket issuance game server device 103, the advertisement company WWW server device 104, and the electronic ticket history management server device 105 connected to the (local area network) 106 The entire operation of issuing a ticket is controlled.

In this embodiment, the electronic check distribution server 112 and the electronic check issuing game server 12 in the electronic check information center 111 connected to the electronic ticket information center 101 and the LAN 106 are provided.
0 and the electronic check consumption server device 122 cooperate with each other to control the entire operation of consuming the electronic ticket and issuing and consuming the electronic check.

The LAN 106 is connected to the Internet 108 via a router 107. First, a company desiring an advertisement accesses an electronic ticket application homepage provided by the electronic ticket issuance management server device 102 from the advertisement company client device 109 connected to the Internet 108. The advertising company client device 109 is a normal personal computer that can connect to the Internet 108 and has a browser application installed. When the operator of the apparatus 109 inputs the URL of the home page from the browser screen, the URL data requesting the home page is sent to the electronic ticket issuance management server apparatus 102 via the Internet 108, the router 107, and the LAN 106. .

On the electronic ticket issuance management server device 102, a WWW server program is running. This program responds to the input of the URL data of the electronic ticket application homepage from the advertising company client device 109, and first, logs in HTTP (hypertext transfer protocol) format login form data for inputting a company ID and a password. It is transmitted to the advertising company client device 109.

The operator of the advertisement company client device 109 (the person in charge of the company who wants to advertise) enters the company ID and password in the login form displayed on the browser screen, and then displays the login form on the login form. Click the submit button with the mouse. As a result,
The form data in which the company ID and the password are input are sent from the advertising company client device 109 to the electronic ticket issuance management server device 102 via the Internet 108, the router device 107, and the LAN 106.

Electronic ticket issuance management server device 102
Is an HTTP format for inputting a game type, an upper limit number of tickets, an exchange rate, and an expiration date of an electronic ticket after authenticating the company ID and the password, not particularly shown, with reference to a company user authentication file. Is transmitted to the advertising company client device 109.

The operator of the advertising company client device 109 inputs the above-mentioned necessary items in the electronic ticket application form displayed on the browser screen, and then clicks the submit button displayed on the form with the mouse. I do. As a result, the form data in which the above-described necessary items have been input is transmitted from the advertising company client device 109 to the Internet 108, the router device 107, and the
It is sent to the electronic ticket issuance management server device 102 via the AN 106.

The electronic ticket issuance management server device 102 first adds a new record to the electronic ticket issuance condition database having the data structure shown in FIG.
The authenticated company ID is written in the company ID field of the record, and the game type, the ticket upper limit number, the exchange rate, and the expiration date are extracted from the received electronic ticket application form data. Write in the corresponding field.

On the other hand, a general user can use the Internet 10
The user client device 110 connected to the server 8 accesses various game homepages, quiz homepages, or questionnaire homepages provided by the electronic ticket issuing game server apparatus 103 (hereinafter, collectively referred to as amusement homepages). The user client device 110 is the advertising company client device 1
It is a normal personal computer similar to 09. When an operator of the apparatus 110 (hereinafter, referred to as a general user) inputs the URL of the amusement homepage from a browser screen, the URL data requesting the homepage is stored in the Internet 108, the router 107, and the LAN 10
6, the electronic ticket issuing game server device 103
Sent to

Electronic ticket issuing game server device 103
Above, the WWW server program is running. This program responds to the input of the URL data of the amusement homepage from the user client device 110 and converts game form data, quiz form data, or questionnaire form data (hereinafter collectively referred to as amusement form data) to the user client. Transmit to device 110.

A general user enjoys a game, a quiz, or answers a questionnaire using an amusement form displayed on a browser screen, and then clicks a submit button displayed on the form with a mouse. As a result, form data including a game, quiz, or answer to a questionnaire is sent from the user client device 110 to the electronic ticket issuing game server device 103 via the Internet 108, the router device 107, and the LAN 106.

Electronic ticket issuing game server device 103
Is a company ID, a game type, a game, a quiz, or a response to a questionnaire from the form data,
Take out the user ID. Then, the device 103
Based on the company ID and the game type, the LAN 106
A request for an exchange rate and an expiration date is made to the electronic ticket issuance management server device 102 connected via the. This request can be made, for example, by e-mail. The electronic ticket issuance management server device 102 searches the electronic ticket issuance condition database shown in FIG. 2 using the company ID and the game type received from the electronic ticket issuance game server device 103 as a key to determine the exchange rate and the expiration date. Then, they are returned to the electronic ticket issuing game server apparatus 103 by e-mail or the like.
The electronic ticket issuing game server device 103 may be configured to directly access the electronic ticket issuing condition database managed by the electronic ticket issuing management server device 102 to acquire the exchange rate and the expiration date.

Subsequently, the electronic ticket issuing game server apparatus 103 calculates the number of issued tickets from the answer (correct answer / incorrect answer or score) to the game, quiz, or questionnaire and the exchange rate.

Then, the electronic ticket issuing game server apparatus 103 compares the calculated ticket issuing number with the company ID.
The electronic ticket issuance management server device 102 transmits the electronic ticket issue management server device 102 together with the game type. The electronic ticket issuing game server apparatus 103 searches for a corresponding record on the electronic ticket issuing condition database shown in FIG. 2 using the company ID and the game type as keys, and registers the record in the ticket issue number field of the searched record. Electronic ticket issuing game server device 103
Is accumulated, and the contents of the ticket issue number field are replaced with the accumulation result. The electronic ticket issuing game server device 103 may be configured to directly access the electronic ticket issuing condition database managed by the electronic ticket issuing management server device 102 to update the number of issued tickets.

Subsequently, the electronic ticket issuing game server device 103 stores the calculated ticket issuance number and the expiration date obtained from the electronic ticket issuing management server device 102 together with the user ID extracted from the form data and the electronic ticket history. This is transmitted to the management server device 105. The server device 105 manages a database shown in FIG. 3 together with a database of general user information (name, address, etc.). The server device 105 searches for the corresponding record in the database using the user ID and the expiration date received from the electronic ticket issuing game server device 103 as keys, and is registered in the ticket issue number field of the searched record. The number of issued tickets received from the electronic ticket issuing game server apparatus 103 is added to the number of issued tickets, and the contents of the number of issued tickets field are replaced with the accumulation result. The electronic ticket issuing game server apparatus 103 may be configured to directly access the database managed by the electronic ticket history management server apparatus 105 and update the number of issued tickets.

As described above, a general user can receive an electronic ticket by responding to a game, a quiz, or a questionnaire related to a specific advertising company. Finally, the electronic ticket issuing game server device 103
Generates an instruction to display the home page of the advertising company corresponding to the company ID and the game type extracted from the form data received from the user client device 110, and outputs the command to the advertising company WW connected to the LAN 106.
It is transmitted to the W server device 104. The advertising company WWW
The server device 104 does not necessarily need to be connected to the LAN 106, and may be connected to the advertising company's own LAN or the like via the Internet 108. The above command is a server redirection command in the form of HTTP, which is a character string "Location:" followed by an advertising company WWW.
And URL data of a corresponding homepage on the server device 104.

The advertising company WWW server device 104 stores the URL specified by the server redirection command.
Home page corresponding to the user client device 1
Send to 10.

The homepage transmitted from the advertising company WWW server device 104 contains a response (response) to a game, quiz, questionnaire, or the like performed by a general user using the amusement homepage. The answer etc. can be confirmed. At the same time, the advertising company WWW server device 10
On the homepage transmitted from 4, the advertisement of the above-mentioned advertising company is posted.

Therefore, the general user always sees the advertisement homepage of the advertisement company by responding to the game, quiz, or questionnaire, and can receive an electronic ticket instead. The general user expects to receive an electronic ticket, actively responds to games, quizzes, questionnaires, etc., and accordingly the advertisement homepage of the advertising company is always displayed on the general user's browser screen, It is possible to produce a great sales promotion effect.

Next, the general user can use the electronic ticket acquired as described above to use various personal prizes, virtual casinos, competitive games, etc. using his / her own personal computer or a terminal such as a pachinko parlor. You can play network games. The user can receive an electronic check according to the score of the game. Thereafter, the user can order various products using the terminals installed in the same store or in other stores, etc. At this time, the user can freely use the electronic check issued for each user to place an order. It can be performed. The ordered product can be received, for example, at another store in the same shopping district or by direct home delivery.

Here, the exchange rate for converting the game score and the like into an electronic check and the exchange rate for the electronic check used for purchasing the goods into money are determined by the electronic check distribution server device 112 based on various conditions. Can be changed dynamically.

Now, in FIG. 1, the general user operates the electronic check issuing game client device 119 to
Run a network game. The device 119 is a personal computer owned by a general user or a terminal installed in a store, and can be connected to the Internet 108 and has a browser application installed.

Electronic check issuing game server device 120
Causes the electronic check issuing game client device 119 operated by the user via the Internet 108 to execute a network game.

In this case, the electronic check issuing game server device 120 transmits the user ID input by the general user prior to the start of the network game to the electronic ticket history management server device 10 in the electronic ticket information center 101.
Send to 5. The server device 105 searches for the corresponding record on the database using the received user ID and the current date and time as keys, and calculates the ticket balance registered in the ticket balance field of the searched record.
The electronic check issuing game server device 120 is returned.
The server device 120 controls the number of games that can be executed by the general user who is currently accessing the game based on the returned ticket balance. Note that more complicated electronic ticket consumption conditions may be set.

The electronic check issuing game server device 120 transmits the number of consumed tickets corresponding to the number of executed games to the electronic ticket history management server device 105 together with the user ID. The device 105 searches for the corresponding record in the database using the user ID received from the electronic check issuing game server device 120 and the current date and time as keys, and the ticket registered in the ticket consumption field of the searched record. The received number of consumed tickets is accumulated in the consumed number, and the content of the ticket consumed number field is replaced with the accumulated result.

Electronic check issuing game server device 120
Notifies the electronic check issuing module 113 in the electronic check distribution server device 112 of the game type and the score and the user ID along with the execution of the game. Notifications
This is done, for example, using e-mail.

The operation mode of the network game by the electronic check issuing game client device 119 and the electronic check issuing game server device 120 is determined by the present inventor.
This is disclosed in detail in Japanese Patent Application No. 9-24609 ". When such a network game system is adopted, user authentication is performed for game participants,
Since the game progresses, for example, once a day for a certain period, the user can enjoy the game for a long time. Further, for example, when this network game system is used for a service event of a store, fixed customers can be secured, and the game can be promoted once a day, so that a sales promotion effect such that the customer comes to the store every day can be produced. . Further, since the game progress period can be limited, the effect that the game participant can always visit the store during a certain period can be obtained. In addition, if a POS terminal or the like is used as a game terminal, a customer can participate in a game even in a small store without specially installing a terminal, and the effect of attracting customers can be improved at low cost.

In the embodiment of the present invention, such a network game system is provided with an electronic check issuing function, thereby realizing a more effective sales promotion effect.

The electronic check distribution server device 112 in the electronic check information center 111 is a computer that controls the distribution and exchange rate of electronic checks. The electronic check issuing module 113
8 and an electronic check issuing game client device 119 and an electronic check issuing game server device 12
In response to a user's operation of the network game executed via the electronic check, an electronic check is issued based on the set electronic check issuance condition.

The electronic check issuance conditions are held in an electronic check issuance condition database managed by the electronic check condition calculation module 118. FIG. 4 is a data configuration diagram of the electronic check issue condition database. The exchange rate and the expiration date calculated by the electronic check condition calculation module 118 are registered in the record corresponding to each combination of each user ID and each game type in the table of this database.

The electronic check issuance module 113 searches a record on the electronic check issuance condition database based on the game type and the score notified from the electronic check issuance game server device 120 and the user ID, and searches the record. Extract exchange rates and expiration dates.

Next, the module 113 calculates the number of checks issued by multiplying the score notified from the electronic check issuing game server apparatus 120 by the above-mentioned exchange rate.

The module 113 updates the electronic check history management module 11
6 is registered in the database managed. FIG. 5 is a data configuration diagram of the database. The record corresponding to each combination of the user ID and the expiration date in the table of this database includes the number of checks issued, the number of check consumptions, the check balance, and the number of checks issued to the user corresponding to the user ID of the electronic check corresponding to the expiration date. And the number of expired checks. The electronic check issuance module 113 registers the calculated check issuance number in a record corresponding to the user ID notified from the electronic check issuance game server device 120 and the expiration date extracted from the electronic check issuance condition database (FIG. 4). .

If the corresponding record does not exist, a new record is registered. If the record exists, the new check issuance number is added to the check issuance number and check balance of the record.

On the other hand, the electronic check issuing module 113
Transmits the contents of all records in the electronic check issuance condition database (FIG. 4) to the electronic check issuance game server device 120 at regular intervals. This transmission is performed by e-mail, for example.

The electronic check information supply module 1
Numeral 15 transmits the contents of all records in the database (FIG. 5) managed by the electronic check history management module 116 to the electronic check issuing game server device 120 at regular intervals. This transmission is also performed by e-mail, for example.

Electronic check issuing game server device 120
Is notified from the electronic check issuing module 113 and the electronic check information supply module 115 to HTML (hypertext markup language) game form data transmitted to the electronic check issuing game client device 119 for each user ID and game type. Various information such as the exchange rate, expiration date, and check balance are stored in, for example, Netscape Communication.
Java developed by ions Corporation
Embed using the aScript language. Here, the check balance is one or more records in the database (FIG. 5) managed by the electronic check history management module 116, and the electronic check issuance game client device 119.
Is the total value of the check balances of the records that have the user ID of the user who operates and have not expired.

The user plays the game using the game form screen as shown in FIG. 6, for example, using the electronic check issuing game client device 119. In this form screen, in addition to the game screen, "this score", "current exchange rate", "the number of CHK (check) obtained this time"
, “Expiration date”, “current total number of CHKs” and the like are displayed. In the fields of “current exchange rate” and “expiration date”, the exchange rate and the expiration date transmitted from the electronic check issuing game server device 120 are displayed. When the "current score" is updated as the game progresses, the field value of "currently acquired CHK number" is automatically calculated and displayed using the exchange rate transmitted from the electronic check issuing game server device 120. You. In addition, the “current total number of CHKs” is automatically calculated by subtracting the field value of “currently obtained number of CHKs” from the check balance transmitted from the electronic check issuing game server device 120. These automatic calculations and displays are, for example, HTM
JavaScr embedded in L game form data
The calculation code in the ipt language is realized as an operation executed by the electronic check issuing game client device 119.

As described above, while playing the network game, the user can confirm the number of electronic checks obtained this time, the expiration date, the current exchange rate, the total number of checks currently held by the user, and the like. .

Next, the user uses the electronic check consumption client device 121 realized by a terminal installed in a store or the like or a personal computer at home to make an online shopping or order a product at each store in a local shopping street. be able to.

The control of the point-of-sale information for realizing this operation is executed by the electronic check consumption server device 122 connected via the Internet 108. The point-of-sale (POS) control by the electronic check consumption client device 121 and the electronic check consumption server device 122 is disclosed in detail in the "Japanese Patent Application No. 10-13546" filed by the present inventor.

This system is characterized in that a POS function is realized on a Web server / client system that performs communication based on the HTTP protocol. As a result, a low-cost POS system can be realized, and at the same time, the server device and the client device can be connected using a public network such as the Internet or a LAN without laying a dedicated POS line. Further, the Web server / client system is a system for realizing a homepage publishing / browsing function which is currently widely used on the Internet and the like, and can be easily realized using a general-purpose workstation and personal computer. For this reason, there is also a feature that the product sales information or the product order information registered in the server device from the client device can be easily transmitted to each product supplier or the like by HTTP communication or e-mail communication.

In the present embodiment, utilizing this flexibility, the electronic check consuming module 114 in the electronic check distribution server device 112 is used by means such as electronic mail.
The electronic check information is sent from the electronic check information supply module 115 to the electronic check consumption server device 122, and conversely, the electronic check consumption module 114 in the electronic check distribution server device 112 is sent from the electronic check consumption server device 122 to the electronic check consumption module 114. Is notified.

FIG. 7 is a diagram showing an example of a Web-POS form screen displayed on the electronic check consumption client device 121. The user can use a touch panel or the like to select a desired product category in the category list displayed in the upper first frame of the three-divided frame screen of FIG. POS management can be performed by simply selecting a desired product name in a PLU (price look-up) list displayed in the second frame and inputting a quantity in a quantity input field displayed in the second frame using a keyboard. Can be automatically acquired on the third frame.

In this case, the sum of the amounts on the detail lines is automatically calculated and displayed as “order amount:”, and the electronic check validity period “expiration date:”, the check balance “balance:”
, Exchange rate "Rate:" etc. are displayed. The user enters the number of checks that he / she wants to use this time for each electronic check for each expiration date in the "Use:" field, and the number is multiplied by the exchange rate to display the conversion amount "Conversion:" Can be.

The above-described series of automatic calculation and display is performed, for example, by using the Java embedded in Web-POS form data.
The calculation code in the vaScript language is realized as an operation executed by the electronic check consumption client device 121. The specific control for this can be easily realized by using the software control technology disclosed in the above-mentioned "Japanese Patent Application No. 10-13546".

Here, the electronic check consumption module 11
Reference numeral 4 denotes the client ID of all records in the electronic check consumption condition database having the data configuration shown in FIG.
, The expiration date, and the exchange rate are transmitted to the electronic check consumption server device 122 at regular intervals. This transmission is performed by e-mail, for example. Each client ID is a code for identifying each electronic check consuming client device 121 when the client device 121 is installed in a store in a local shopping area, and the exchange rate is a monetary amount per unit of electronic check. Is information indicating As described above, in the present embodiment, each electronic check consuming client device 12
When 1 is installed in a store or the like, the exchange rate can be set independently for each store.

The electronic check information supply module 1
Numeral 15 transmits the contents of all records in the database (FIG. 5) managed by the electronic check history management module 116 to the electronic check consumption server device 122 at regular intervals. This transmission is also performed by e-mail, for example.

Then, the electronic check consumption server device 12
2 is an HTM transmitted to the electronic check consuming client device 121 for each client ID of the electronic check consuming client device 121 and a user ID operating the client ID.
The information such as each expiration date, each check balance, and each exchange rate notified from the electronic check consumption module 114 and the electronic check information supply module 115 is added to the Web-POS form data by L.
Embedding is performed using an ipt language or the like.

As described above, the Web-P as shown in FIG.
The OS form screen can be displayed, and the user can
You can freely use your electronic check.

When the user presses, for example, an “order” button on the form screen, the point-of-sale information including the consumption information of the electronic check is transmitted as form data from the electronic check consumption client device 121 to the electronic check consumption server device 122. Is done.

The electronic check consumption server device 122 registers the point-of-sale information in an internal database, and stores the user ID, each expiration date of the electronic check, and the consumption number information for each expiration date by electronic mail, for example. Notify the electronic check consumption module 114 in the check distribution server device 112.

The electronic check consumption module 114 stores the user ID of each electronic check notified from the electronic check consumption server device 122 and the consumption count information for each expiration date.
The information is transmitted to the electronic check distribution server device 112. The electronic check history management module 116 in the device 112
In the database (FIG. 5) managed by it, the received user ID and the record corresponding to each
Accumulate the check consumption received in the "Check consumption" field and update the check balance of the record.

On the other hand, the electronic check issuing game server device 120, at regular intervals, for example, by e-mail, stores the period, the user ID, and the number of times of access by the user for each game type in the operation history in the electronic check distribution server device 112. This is transmitted to the management module 117. The operation history management module 117 registers the information in a game history database having a data configuration shown in FIG. 9, for example.

The electronic check consumption server device 122
Indicates the total sales of the products for each period and for each client ID, for example, by e-mail at regular intervals, by the operation history management module 11 in the electronic check distribution server device 112.
7 The operation history management module 117 registers the information in, for example, a sales history database having a data configuration shown in FIG.

In addition, the operation history management module 117
Registers, for each user ID, the subscription period of the user and the total purchase amount in a user history database having a data configuration shown in FIG. 11, for example.

Electronic check condition calculation module 118
The contents of the game history database, the sales history database, and the user history database managed by the operation history management module 117 described above, and the contents of a database managed by the electronic check history management module 116, for example, having the data configuration shown in FIG. Based on the contents, for example, the contents of the electronic check issue condition database having the data structure shown in FIG. 4 and the contents of the electronic check consumption condition database having the data structure shown in FIG. 8 are updated.

Specifically, the electronic check condition calculation module 118 determines whether or not the exchange rate changes according to a predetermined function according to the number of accesses for each user ID in the game history database of FIG.
FIG. 4 shows that the exchange rate changes according to a predetermined function according to the change in the number of accesses over the period of each D.
Update the contents of the electronic check issuance condition database.

Alternatively, in the game history database of FIG. 9, for example, in the game history database of FIG. 9, the electronic check condition calculation module 118 sets the exchange rate higher according to a predetermined function for a game type with a smaller number of accesses, or reduces the number of accesses with a lapse of time. The contents of the electronic check issue condition database of FIG. 4 are updated such that the exchange rate increases in accordance with a predetermined function for a game type having a higher ratio.

The electronic check condition calculation module 1
In the user history database 18 shown in FIG. 11, for example, the exchange rate increases according to a predetermined function as the user ID has a longer subscription period, or the exchange rate increases according to a predetermined function as the user ID has a higher total purchase price. Next, the exchange rate in the electronic check issue condition database of FIG. 4 is updated.

The electronic check condition calculation module 1
In the sales history database shown in FIG. 10, for example, a client ID with a lower total sales has a higher exchange rate according to a predetermined function, or a client ID with a higher ratio of the total sales lowering as time passes increases. The exchange rate in the electronic check consumption condition database of FIG. 8 is updated so that the exchange rate increases according to the function of.

Further, the electronic check condition calculation module 118 updates the record contents of the electronic check consumption condition database of FIG. 8 such that the record whose expiration date is approaching has a lower exchange rate.

As described above, the exchange rate for converting the score of the game into an electronic check and the exchange rate of the electronic check used for purchasing the goods to the money are determined by the electronic check in the electronic check distribution server device 112. The condition is calculated dynamically by the condition calculation module 118 based on various conditions.

As a result, the sales promotion effect for users who have a long subscription period or access is increased, the access to game types with less access is increased,
Various sales promotion effects, such as enhancing the sales promotion effect for stores with low sales and promoting the consumption of electronic checks whose expiration date is approaching, can be easily generated.

The above embodiment will be described below in relation to the present invention. First, an electronic ticket obtained by operating the user client device 110 as the first terminal operation (paid in return for an access operation to the game homepage, quiz homepage, or questionnaire homepage) is transmitted to the electronic terminal as the second terminal operation. It is positioned as a “game participation ticket” for obtaining a prize obtained by participating in a game based on an operation of the check issuing game client device 119. The "electronic ticket" can be obtained only by accessing the homepage, and there is no way to obtain it by paying a separate fee. As mentioned above, when you access the homepage, an advertisement such as a banner advertisement always occurs in conjunction with it,
The act of obtaining the electronic ticket is always associated with the act of viewing the advertisement, which leads to a sales promotion effect.
That is, for example, "you can participate in the game once if you see the banner advertisement or the like once." In other words, in the “network game system” proposed by the present inventor, when visiting a pachinko parlor, etc., points were given and sales promotion was performed, but “visit” or “transaction” was replaced with “advertisement” The feature of the present invention lies in that. As described above, the operation of the electronic check issuing game client device 119 as the second terminal operation may be performed at a store such as a pachinko parlor, and in this case, in addition to the effect of accessing the advertisement, Therefore, the effect of visiting the store can be expected.

As described above, the obtained electronic ticket is converted into a game participation ticket for each of them in a predetermined unit (for example, two or three tickets). Any kind of game can be used. It may be a bingo game, a horse race result prediction on a certain day, or a professional baseball result prediction. In addition, a casino using the electronic ticket may be performed, or mahjong may be performed on a homepage. Alternatively, it is possible to simply perform a fortune-telling using a random number.

As one example, a system in which the game progresses every time an advertisement on a homepage is viewed, as in the “network game system” in which the game progresses each time a visit or transaction is made, is also conceivable. According to this method, each time an electronic ticket is obtained, a banner advertisement or the like is viewed, so that the advertisement effect is high. In this case, it is necessary to provide a plurality of banner advertisements and the like and prepare a plurality of games and quizzes so as not to bore the access. Further, the electronic chip can be set so as to have an expiration date and be automatically erased if not used within a certain period.

Each game has a limited period and the number of participants, and can be configured to be independent from each other. In each game, the order of the participants is determined based on the score. It is also possible to adopt a configuration in which the amount, type, and the like of the product are determined according to each rank, and the product is distributed according to the rank of the participants.

[0095] The above-mentioned products are displayed in large numbers as a prize exchange group in the prize exchange database of the electronic check consumption server device 122, for example. These products may be delivered by home delivery, as described above, or may be obtained at an affiliated store that actually exists in a shopping district.

[0086] Further, these products need not be goods, but may be such as gift certificates consumed at affiliated stores and the like. This is called "electronic check" in the present invention.
If you partner with “local shopping street” as an affiliated store, you can expect a regional promotion effect. Further, in this case, as described above, the use of the application “WEB-POS method” by the present inventor does not require introduction of a special POS system, so that the above system can be realized without much capital investment. .

The total amount of the electronic check or the total amount of the product is determined as follows. The total amount of the electronic check or the total amount of the product is basically determined from the advertising costs and the sales promotion costs of the providing company. Of the above costs,
The remainder, such as the cost of managing the homepage of the banner advertisement or the like and the cost of the product delivery management system, is used as the cost for the premium. These are automatically calculated at the time of initial setting by the electronic check condition calculation module 118 in the electronic check distribution server device 112, and are set in the electronic check issue condition database. The number of electronic checks issued and the number of game participants are fed back to the provider (sponsor) as market information.

As understood from the whole of the embodiment, the game participant does not spend any money. That is,
This system is just one of the "sales promotion system" which does not pay any cost to the participants. In this embodiment, the participating chips (electronic tickets) are free to participate in the game any number of times, but the electronic tickets cannot be obtained in proportion to the number of participating chips bet. That is, even if the player participates in many games, the probability of obtaining a product with a higher rank only increases, and the payout does not increase in proportion to the betting ticket purchased, such as horse racing. The total amount of the given electronic check or the total amount of the commodity is already determined at the stage of setting the game and does not exceed this.

On the other hand, a discount coupon that can be obtained when shopping at a virtual store or the like or a blue chip that can be obtained when shopping at an actual store as in the past is discarded even if it is too small. There is no real feeling that it is worthwhile even if you actually receive a discount, and the sales promotion effect is poor. However, in the case of the electronic ticket / electronic check of the present invention, the number of times by participating in the game as described above There is pleasure to turn into such a product. Moreover, since it was originally a bonus, I don't care much about losing it. Furthermore, there is a merit that an advertisement or the like can be further shown by participating in the game, and effective market information can be obtained by totalizing the participation data. In addition, in order to increase the willingness to participate in the game, it is possible to set a “joint sweepstakes” in which a plurality of companies participate to luxuriously win the winning product.

The game can be configured so that it can be executed as it is on a personal computer that has viewed a banner advertisement or the like, so that there is almost no effort to participate in the game. This is very different from the general postcard application for prizes.

In the above-described embodiment, an example is described in which a game or the like that can be participated by an electronic ticket is linked to a site operated by a publisher (advertiser) that issues the electronic ticket. A game or the like that can be participated by the electronic ticket does not necessarily need to be linked to a site operated by a publisher (advertiser) that issues the electronic ticket. That is, the electronic ticket has elements and functions that can participate in any game or the like.

[0092]

According to the present invention, a user can connect to the Internet from a personal computer at home to play games, quizzes,
By answering a questionnaire or the like, an electronic ticket as a first electronic distribution unit can be acquired based on the questionnaire, and an advertisement of a sponsor company such as the game can be displayed on a user's personal computer or the like without fail. In other words, the user actively responds to games, quizzes, or questionnaires with the expectation of receiving an electronic ticket, and the advertiser's advertising homepage is always displayed on the user's browser screen with this. It is possible to produce a promotion effect.

Further, according to the present invention, the user can use the electronic ticket obtained as described above to enter various network games and prize applications from the user's own personal computer or a terminal device installed in a specific store or the like. And the like, and an electronic check, which is the second electronic distribution unit, can be issued according to the score of the game. Thereafter, the user can order various products and premiums from a personal computer at home, a terminal installed in the same store or in each other store, etc., and at this time, the electronic check issued for each user can be freely performed. Can be used for That is, the user actively browses the banner advertisement or the like or expects to receive an electronic check that can be exchanged for a product or the like, or actively visits a specific store or the like, and further actively exchanges for the product or the like. As a result, it is possible to produce an unprecedented large advertising effect, an effect of attracting customers, and an effect of activating a local shopping district.

In this case, in particular, the issuing conditions such as the exchange rate for issuing the electronic ticket and the electronic check and the consumption conditions such as the exchange rate for consuming the electronic ticket and the electronic check are changed based on various conditions. It becomes possible to change it.

As a result, for example, the sales promotion effect for users who have a long subscription period or many accesses is further increased, the access to game types with less access is increased, the sales promotion effect for stores with less sales is increased, and the expiration date is approaching. It is possible to easily produce various sales promotion effects such as promoting the consumption of electronic tickets and electronic checks.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram according to an embodiment of the present invention.

FIG. 2 is a data configuration diagram of an electronic ticket issuance condition database managed by an electronic ticket issuance management server device.

FIG. 3 is a data configuration diagram of a database managed by the electronic ticket history management server device.

FIG. 4 is a data configuration diagram of an electronic check issuance condition database managed by an electronic check condition calculation module.

FIG. 5 is a data configuration diagram of a database managed by an electronic check history management module.

FIG. 6 is a diagram showing a game screen display example.

FIG. 7 is a diagram illustrating an example of a Web-POS form screen.

FIG. 8 is a data configuration diagram of an electronic check consumption condition database managed by an electronic check condition calculation module.

FIG. 9 is a data configuration diagram of a game history database managed by an operation history management module.

FIG. 10 is a data configuration diagram of a sales history database managed by an operation history management module.

FIG. 11 is a data configuration diagram of a user history database managed by an operation history management module.

[Explanation of symbols]

 101 Electronic Ticket Information Center 102 Electronic Ticket Issuance Management Server Device 103 Electronic Ticket Issuance Game Server Device 104 Advertising Company WWW Server Device 105 Electronic Ticket History Management Server Device 106 LAN (Local Area Network) 107 Router Device 108 Internet 109 Advertising Company Client Device 110 User client device 111 Electronic check information center 112 Electronic check distribution server device 113 Electronic check issuing module 114 Electronic check consumption module 115 Electronic check information supply module 116 Electronic check history management module 117 Operation history management module 118 Electronic check condition calculation module 119 Electronic check Issued game client device 120 Electronic check issued game Over server device 121 electronic check consuming client device 122 electronic check consumption server device

Claims (11)

[Claims] 1. An electronic distribution method for distributing an electronic distribution unit, comprising: an electronic ticket serving as a first electronic distribution unit based on a set electronic ticket issuance condition in response to a first terminal operation by a user. Is displayed as an response to the first terminal operation, and an advertisement associated with the first terminal operation is displayed. The electronic ticket is consumed based on the electronic check consumption condition, and an electronic check as a second electronic distribution unit is issued based on the set electronic check issuance condition. The electronic check is consumed based on a condition, the issuance history and consumption history of the electronic ticket, the issuance history and consumption history of the electronic check, the electronic ticket are used. Issue condition, the electronic ticket consumption condition, wherein the electronic check issue condition, and manages each said electronic check consumption condition, the electronic distribution method characterized by comprising the step. 2. An electronic distribution system for distributing an electronic distribution unit, the electronic ticket being a first electronic distribution unit based on an electronic ticket issuance condition set in response to a first terminal operation by a user. And an electronic ticket issuing server device for displaying an advertisement associated with the first terminal operation as a response to the first terminal operation, and An electronic check issuance server device that consumes the electronic ticket based on the set electronic ticket consumption condition and issues an electronic check that is a second electronic distribution unit based on the set electronic check issuance condition; An electronic check consumption server that consumes the electronic check based on the set electronic check consumption condition for the terminal operation of And the electronic ticket issuance history and consumption history, the electronic check issuance history and consumption history, the electronic ticket issuance condition, the electronic ticket consumption condition, the electronic check issuance condition, and the electronic check consumption condition, respectively. An electronic distribution system comprising: a common or individual server device to be managed; 3. The method or system according to claim 1, wherein the first terminal operation is an access operation to various game homepages, quiz homepages, or questionnaire homepages. An electronic distribution method or an electronic distribution system, comprising: 4. The electronic distribution method according to claim 1, wherein the second terminal operation is a prize application operation or a game operation. Or an electronic distribution system. 5. The method or system according to claim 1, wherein the operation of the third terminal is an operation of accessing a home page for ordering a product or a prize. Electronic distribution method or electronic distribution system. 6. The method or system according to claim 1, wherein the first terminal operation is an access operation to various game homepages, quiz homepages, or questionnaire homepages. The second terminal operation is a prize application operation or a game operation, and the electronic ticket is a lottery ticket or a participation ticket to the prize application operation or the game operation issued based on the access operation. Electronic distribution method or electronic distribution system. 7. The method or system according to claim 1, wherein the first terminal operation is an access operation to various game homepages, a quiz homepage, or a questionnaire homepage. The second terminal operation is a prize application operation or a game operation, and the electronic check is a prize which is determined in advance by the score of the prize application operation or the game operation, and is determined in advance by the order. An electronic distribution method or an electronic distribution system, characterized in that: 8. The method or system according to claim 7, wherein the prize is an electronic gift certificate or a voucher, and the total amount of the prize and the operating cost of the method or system are all advertising expenses of the sponsor. And an electronic distribution method or an electronic distribution system, which is allocated with sales promotion expenses as resources. 9. An electronic distribution method for distributing an electronic distribution unit, wherein an electronic ticket which is a first electronic distribution unit based on an electronic ticket issuing condition set in response to a first terminal operation by a user. Is issued in response to a second terminal operation by the user, the electronic ticket is consumed based on the set electronic ticket consumption condition, and the second electronic distribution unit is based on the set electronic check issuance condition. Issue an electronic check, consume the electronic check based on a set electronic check consumption condition in response to a third terminal operation by a user, the first terminal operation includes various game homepages, quiz homepages, or questionnaire An access operation to a homepage, wherein the second terminal operation is a prize application operation or a game operation. The electronic ticket is a lottery ticket or a participation ticket to the prize application operation or the game operation issued based on the access operation, the electronic ticket issuance history and consumption history, the electronic check issuance history and consumption history, Managing the electronic ticket issuance condition, the electronic ticket consumption condition, the electronic check issuance condition, and the electronic check consumption condition, respectively. 10. An electronic distribution system for distributing an electronic distribution unit, wherein an electronic ticket which is a first electronic distribution unit based on an electronic ticket issuing condition set in response to a first terminal operation by a user. An electronic ticket issuance server device that issues the electronic ticket based on the set electronic ticket consumption condition and a second electronic check issuance based on the set electronic check issuance condition in response to a user operation of the second terminal. An electronic check issuing server device that issues an electronic check as an electronic distribution unit of the electronic check consumption server device that consumes the electronic check based on a set electronic check consumption condition in response to a third terminal operation by a user; The first terminal operation includes various game homepages, quiz homepages, or An access operation to a Kate homepage, wherein the second terminal operation is a prize application operation or a game operation, and the electronic ticket is issued based on the access operation. Or the participation ticket, the issuance history and consumption history of the electronic ticket, the issuance history and consumption history of the electronic check, the electronic ticket issuance condition, the electronic ticket consumption condition, the electronic check issuance condition, and the electronic check consumption condition. An electronic distribution system, comprising: a common or individual server device that respectively manages; 11. The method or system according to claim 9, wherein the electronic check determines a rank of a participant according to a score of the prize application operation or a game operation, and determines the rank of the participant according to the rank. An electronic distribution method or an electronic distribution system, which is a predetermined prize.