JP2000115747A - Interactive television system, television receiver, and response information transfer method in interactive television system - Google Patents

Abstract

(57) [Summary] [Problem] To provide an interactive television system, a television receiver, and a response information transfer method in an interactive television system, which can authenticate an individual who has actually viewed an interactive program and input response information. The purpose is to: An interactive program viewer adds a personal ID of a viewer who has performed the operation to response information input by a remote controller 25 and transfers the response information to a response server 30. The response server 30 refers to the family database 301 to obtain information on the individual specified by the personal ID and performs personal authentication.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a television receiver, an interactive television system, and a response information transfer method in an interactive television system for performing appropriate personal authentication in an interactive television system.

[0002]

2. Description of the Related Art As a two-way television system, an IT vision has been put to practical use in analog terrestrial television broadcasting. This interactive television system includes a broadcasting station, a television receiver (hereinafter, referred to as a TV receiver), a public telephone line,
This is a broadcasting system using a response server. An interactive program is a vertical blanking interval (VBI) in a video signal of a broadcast wave.
And transmitted along with a normal television program. When a normal television program is set as a main program, this interactive program is positioned as a counter program which is a program related to the main program. This interactive program is a program dedicated to interactive broadcasting produced by an authoring tool dedicated to interactive broadcasting of a broadcasting station.

On the other hand, a TV receiver installed at home or the like is provided with a dedicated decoder to receive an interactive program and display it on a screen. When the viewer watching the interactive program displayed on the TV receiver operates the remote controller, the response information is transferred to the response server via the TV receiver and the public telephone line. The response server totals the response information transferred from each TV receiver, and transmits the totaled result to the broadcasting station. Examples of the interactive program include a quiz program, a television shopping program, a questionnaire or a question program for asking the opinion of a viewer, and the like. Details of such an interactive television system are disclosed in JP-A-9-46651, JP-A-9-46653, JP-A-9-46654, and the like.

In such an interactive television system, when the response server tallies the responses of the viewers as response information, there are cases where it is desired to know not only the number but also the information of the respondent. For example, when the interactive program is a quiz program, there is a request to know the number of people who answered correctly and information on the person. In order to respond to such a request, information of a person who has responded is referred to as a device identification information ID (hereinafter simply referred to as a device ID) uniquely assigned to each TV receiver, and a TV to which the device ID is assigned. By registering the information of the receiver owner (name, address, date of birth, gender, telephone number, etc.) in advance in the database of the response server (device ID authentication database) and using this database, Can be identified. A method for authenticating such individual viewers is disclosed in
It is disclosed in detail in Japanese Patent Publication No. 130777.

[0005]

As described above, according to the conventional personal authentication method in the interactive television system, in the relationship between the device ID of the TV receiver installed in each home and the owner (registrant), You can only authenticate. That is,
When a person watching a certain interactive program transfers the response information to the server, the server authenticates the responder as the owner of the TV receiver using the device ID authentication database. However, it is not necessarily the owner of the TV receiver that viewed the interactive program and transferred the response information.

Therefore, in the above-mentioned personal authentication method,
In a two-way program for research purposes, such as the age and gender, of the person who actually viewed the two-way program and transmitted the response information, the individual could not be correctly authenticated.

An object of the present invention is to solve such a drawback of the conventional personal authentication method, and to provide an interactive television system capable of authenticating an individual who actually views an interactive program and inputs response information. An object of the present invention is to provide a television receiver and a response information transfer method for performing personal authentication.

[0008]

SUMMARY OF THE INVENTION The present invention is a television receiver in an interactive television system for inputting response information corresponding to a received interactive program and transferring the input response information to a response server. The TV receiver is characterized by comprising input means for inputting personal information, and personal information storage means for storing personal identification information input from the input means in association with personal identification information.

According to such a configuration, in the interactive television system, a television receiver for performing appropriate personal authentication can be realized. The present invention also provides an interactive television system for inputting response information corresponding to a received interactive program and transferring the input response information to a response server, wherein the TV receiver includes an input unit for inputting personal information. Personal information storage means for adding personal identification information to personal information input from the input means and storing the personal information; and a response server for adding personal identification information and device identification information to the personal information input from the input means. The response server includes a personal information database for registering information including personal information, personal identification information, and device identification information transferred from the television receiver. And

According to such a configuration, an interactive television system for performing appropriate personal authentication can be realized. Also, the present invention provides an interactive television system for inputting response information corresponding to a received interactive program and transferring the input response information to a response server, wherein the television receiver includes personal identification information and at least a name. Personal information storage means for storing personal information including the personal information, device identification information storage means for storing device identification information, and at least a name and personal identification information among the personal information stored in the personal information storage means. A personal designation means for displaying a list in association with the selected individual from among the displayed information, a response information input means for inputting response information, and a response information input from the response information input means, Response information transfer means for adding the personal identification information of the specified individual and the device identification information stored in the device identification information storage means and transferring the information to the response server; The response server includes a registrant information database that stores device identification information of the television receiver and registrant information of the television receiver in association with each other, device identification information of the television receiver and the television receiver. A personal information database that stores the personal identification information of the corresponding individual in association with the personal information of the individual, and the registrant information database based on the device identification information and the personal identification information transferred from the television receiver. The personal information database is searched, personal information acquisition means for acquiring personal information in which the personal identification information matches the personal identification information, and response information transferred from the television receiver to the personal information acquisition means. Response information output means for adding the acquired personal information and outputting the added information to the outside.

According to such a configuration, an interactive television system for performing appropriate personal authentication can be realized. The present invention also provides an interactive television system for inputting response information corresponding to a received interactive program and transferring the input response information to a response server. The personal information of the viewer who has input the response information and the device identification information of the TV receiver are added to the information, and the information is transferred to the response server. In the response server, the transferred device identification information and the personal identification are transferred. The personal information specified by the personal identification information is acquired from the information, and the acquired personal information is added to the transferred response information and transferred to the outside.

According to such a configuration, in the interactive television system, a method of transferring response information for performing appropriate personal authentication can be realized. Further, the present invention, in the interactive television system for inputting response information corresponding to the received interactive program and transferring the input response information to a response server, inputting the response information in the television receiver,
The response information is added with the personal identification information and the password of the viewer who has input the response information and the device identification information of the television receiver, and transferred to the response server. Acquiring the personal information specified by the personal identification information and the password from the information, the personal identification information, and the password, adding the acquired personal information to the response information received, and transferring the response information to the outside; And According to such a configuration, in the interactive television system, a method of transferring response information for performing appropriate personal authentication can be realized.

[0013]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram showing an interactive television system according to an embodiment of the present invention. The interactive television system includes a broadcasting station 10 for transmitting a television broadcast,
T to receive the interactive TV broadcast transmitted from this broadcasting station
V receiver 20, and responds to the public telephone line 4 by inputting response information input in response to a remote control operation by a viewer who has viewed the interactive program.
And a response server 30 that compiles the data via the "0".
A registrant database 300, a family database 301, and a terminal 302 are connected to the response server 30. The registrant database 300 stores data including a device ID, which is device identification information assigned to each TV receiver 20 at the time of shipment from a manufacturer, and information on the owner of the TV receiver 20 (hereinafter, referred to as registrant information). It is a registered one. The registrant information includes a postal code, address, name, date of birth, gender, and telephone number. The family database 301 has registered therein data (family information) including a device ID and personal information of a person who watches television on the TV receiver. The family information includes the name, date of birth, gender, and password of the family. In addition, family information includes occupation type information (housewife, student, occupation (public servant,
Etc.) may be included. Also, what is indicated by reference numeral 50 is a business person who is a shopping program provider.

FIG. 2 shows a detailed configuration of the broadcasting station 10. A normal television program is transmitted as a broadcast wave from the television program transmission device 11 via the television broadcast transmission device 13. The interactive program production device 14 encodes data such as characters and graphics as a two-way program and a computer program for adding interactivity, and converts the data into a script such as character code data. The script as the interactive program created by the interactive program production device 14 is temporarily stored in the storage device 1.
It is set to 5. The scripts stored in the storage device 15 are read out in a predetermined order, and are read from the interactive program transmission device 16.
Is output to The interactive program transmission device 16 adds a synchronization code and an error correction code to the input script, divides the script into a plurality of packets, and outputs the packet to the multiplexer 12. The multiplexing device 12 multiplexes the packets output from the interactive program transmitting device 16 within the vertical retrace period of the video signal of the normal television program output from the television program transmitting device 11 to multiplex and create an interactive program. Is done. The two-way program multiplexed and created by the multiplexing device 12 is transmitted as a two-way TV broadcast via the television broadcast transmitting device 13.

Next, the TV receiver 20 will be described in detail with reference to FIG. The radio wave of the interactive TV broadcast transmitted from the broadcasting station 10 is received by the TV receiving circuit 21. The TV receiving circuit 21 reproduces a normal television program from the received two-way TV broadcast, displays a video on the CRT 22, and reproduces audio through the speaker 23. Further, the TV receiving circuit 21 outputs the received bidirectional TV broadcast signal to the bidirectional TV decoder 24. The bidirectional TV decoder 24 extracts a script as a multiplexed bidirectional program from the received bidirectional TV broadcast signal and decodes the script to generate a video signal as a bidirectional program. Output to The TV receiving circuit 21 uses the bidirectional T
The video signal input from the V decoder 24 and the video signal of a normal television broadcast are combined, output to the CRT 22, and displayed. The remote controller 25 selects a channel of a normal television program as a main program, selects a volume, and the like.
It is used for inputting an instruction to display a two-way program, which is a counter-program, for inputting response information, and for inputting personal information.

Next, the details of the bidirectional TV decoder 24 will be described with reference to FIG. The CPU 242 controls the overall control of the bidirectional TV decoder 24.
40, and performs control based on various control programs stored in the ROM 243. The input / output interface (I / F) circuit 241 is connected to the system bus 240
And to the TV receiving circuit 21. This input / output interface (I / F) circuit 241
Receives a bidirectional TV broadcast signal from the TV receiving circuit 21. The data separation circuit 246 extracts and separates a script as an interactive program from the interactive TV broadcast signal received by the input / output interface (I / F) circuit 241. The script separated by the data separation circuit 246 is stored in the RAM 244. The CPU 242 sets the RO
Under the control of the script control program stored in the M243, the script stored in the RAM 244 is interpreted and executed to generate display data (RGB data) for displaying an interactive program.
It is stored in M249. The CPU 242 includes a VRAM 249
The video signal of the interactive program is output to the TV receiving circuit 21 via the input / output interface (I / F) circuit 241 based on the display data stored in the TV program. Remote control circuit 2
Reference numeral 48 denotes a built-in control CPU, which receives a control signal output in the form of an infrared signal output from the remote controller 25 and receives a television operation command (a command for selecting a channel of a normal television program, selecting a volume, or the like). ) And interactive television control commands. Remote control circuit 248
Outputs the separated television operation command to the TV receiving circuit 21 via the input / output interface (I / F) circuit 241, and stores the interactive television control command in the RAM 244. The remote control 25 is provided with a switch for designating a television operation command, a mode switch for inputting personal authentication information and displaying a two-way program, and the like. Output to the circuit 248. A device ID, which is identification information unique to each device of the TV receiver, is registered in the ROM 243 at the time of shipment from the manufacturer. The EEPROM 245 is an electrically rewritable programmable ROM, and registers personal authentication data of the present invention. The modem 247 is provided to transfer response information input by the viewer watching the interactive program using the remote controller 25 to the response server 30 via the public telephone network 40. The telephone number of the response server 30 to which the response information is transferred uses the telephone number registered in the script.

Next, a method of personal authentication will be described. There are two types of personal authentication data. The first is data including a device ID assigned to a TV receiver owned by the user and registrant information of the TV receiver. The registrant information includes a postal code, address, name, date of birth, gender, and telephone number. The second is data including a device ID and personal information of a person who watches television on the TV receiver. Generally, TV receivers are installed in homes,
It is the family of the house who views the interactive program on the receiver and transfers the response information to the response server. Therefore, it is considered that the personal information is mostly the personal information of the family. Therefore, this personal information is family personal information (hereinafter, referred to as family information). However, the personal information is not limited to family information, and any individual who continuously views the interactive program on the TV receiver may be used. Hereinafter, family information will be described as a representative. The family information includes a personal ID, name, date of birth, gender, and password of the family. In addition, family information includes occupation type information (housewife, student, occupation (public servant, company employee, etc.)) as necessary.
Etc.) may be included.

Next, a method of registering, updating / changing, deleting, and displaying the personal authentication data will be described. It is assumed that processing such as registration, update / change, and deletion of personal authentication data is performed on the TV receiver 20 side and on the response server 30 side. Which one to perform this process is a matter in system design of the interactive television system, and should be selected based on various conditions.

Hereinafter, a case where registration, update / change, deletion, and display of personal authentication data are performed on the TV receiver 20 side will be described. The personal authentication data processing program for executing the processing of the personal authentication data is stored in the ROM 243 of the TV receiver 20 in advance, and the CPU 242 executes and executes the program.
0 is connected to the response server 30 via the public telephone line 40, the personal authentication data processing program is downloaded from the response server 30 to the RAM 244, and the CPU 242 executes and processes the program. Which one to select is a matter in system design of the interactive television system, and should be selected based on various conditions.

Hereinafter, a case will be described where a personal authentication data processing program is stored in the ROM 243 of the TV receiver 20 in advance, and the CPU 242 executes and processes the program.

The operator operates the remote controller 25 to output a command for processing personal authentication data to the remote controller control circuit 248. Remote control circuit 248 interprets the input command and instructs CPU 242 to process personal authentication data. The CPU 242 executes the personal authentication data processing program stored in the ROM 243, and starts processing the personal authentication data. Similarly, as a result of the operation / selection of the remote controller 25 by the operator, the command is
Is output to the remote control circuit 248, but the description is omitted.

When the processing of the personal authentication data is started, a processing menu is displayed on the screen of the CRT 22 of the TV receiver 20 as shown in FIG. When registering the registrant information of the TV receiver, select “1. TV information input”. As a result of this selection, an input dialog box is displayed on the screen of the CRT 22 of the TV receiver 20, as shown in FIG. As the device ID, the content registered in the ROM 243 is read and displayed in advance. The operator operates the remote controller 25 to input registrant information to each item displayed in this dialog box. When this input is completed, registration is performed by selecting the "Done" button displayed in the dialog box. That is, when the "Complete" button is selected, the contents are stored in the EEPROM.
245, and transferred to the response server 30 via the modem 247 and the public telephone line 40.
0 in the registrant database 300. If you want to change or update the registered information in the registration information, select "1. TV information input" from the processing menu. The registered information is displayed in the dialog box. Enter the information you want to update or change. Thereafter, by selecting the “add” button, the updated registrant information is stored in the EEPROM 245 and the registrant database 300, respectively.
be registered.

Next, a case where family information is registered will be described. When "2. Input personal information" is selected from the processing menu, an input dialog box as shown in FIG. 7 is displayed. As the device ID, the content registered in the ROM 243 is read and displayed in advance. The operator operates the remote controller 25 and inputs personal information to each item displayed in this dialog box. When this input is completed, registration is performed by selecting the "Done" button displayed in the dialog box. That is, when the “Complete” button is selected, first, the personal ID of the individual is issued. Next, the issued personal ID is combined with the information input in the dialog box to obtain family information.
The contents are stored in the EEPROM 245. At the time of this storage, information excluding the password is stored in the EEPROM 245
To memorize. Also, family information combining the issued personal ID and the information input in the dialog box is:
Response server 3 via modem 247 and public telephone line 40
0, and the family database 301 of the response server 30
Registered in. FIG. 8 illustrates family information stored in the family database 301. If you want to change or update the registered information of family information, select "2. Enter personal information" from the processing menu. The registered information will be displayed in the dialog box. Enter the information you want to update or change. Later, by selecting the “Add” button, EE
The updated and changed family information is stored and registered in the PROM 245 and the family database 301, respectively. When a list of family information is desired to be displayed, selecting "4. Personal information list display" from the processing menu displays a list of family information as shown in FIG. To delete family information, select "3.
When "delete personal information" is selected, family information (not shown) is displayed in a list, and the selected family information is deleted.

Next, a description will be given of the creation and processing of response information in an interactive program based on the personal information thus registered. First, a case of a movie questionnaire program will be described as an example of an interactive program. When a movie is being broadcast on the main program,
It is assumed that the broadcast is to take a questionnaire of the movie being broadcast in the main program. When conducting a questionnaire, who the respondent is is important for research. Therefore,
By executing the script of the interactive program, the EEP
A list of family information stored in the ROM 245 is displayed, and the viewer is asked to input who is the respondent before asking the viewer to answer the questionnaire. The viewer selects his / her own information from the displayed family information by operating the remote controller 25. Next, the interactive program requests input of a questionnaire. Thereafter, the viewer answers and inputs the contents of the questionnaire using the remote controller 25. When the input of the questionnaire response is completed, the response information is transferred to the response server 30 via the modem 247 and the public telephone line 40. The transferred response information includes “program ID of questionnaire program”, “device I”
D "," personal ID ", and" answer of questionnaire ". The “program ID of the questionnaire program” is used because unique identification information (program ID) is set in advance for the interactive program and is included as a part of the script. As the “device ID”, the one registered in the ROM 243 is used. The “personal ID” uses the personal ID of the family information stored in the EEPROM 245. The response server 30 processes the response information transferred from the TV receiver 20 as follows. First, the registrant database 300 and the family database 301 are referred to using the “device ID” and the “personal ID”, and the name, zip code, address, and date of birth (information of the individual who entered the questionnaire response) In some cases, the age may be calculated from the date of birth), and the gender is extracted. A set of the extracted personal information and the answer information of the questionnaire is transmitted to the broadcasting station 10 as a questionnaire implementer together with the program ID.

Next, a shopping program will be described as an example of an interactive program. When a shopping program is being broadcast on the main program, a two-way program
It is assumed that a program that accepts shopping for a product being broadcast in the main program is being broadcast.

Therefore, by executing a script of the interactive program, a list of family information stored in the EEPROM 245 is displayed in order to identify to the viewer who will apply for shopping. Ask the shopper for specific input. At the same time, the user is requested to enter a password registered in the personal information of the viewer. By operating the remote controller 25, the viewer selects his / her own information from the family information displayed in a list and inputs a password. The reason for requesting the input of the password is to prevent the user from selecting information of another family due to an erroneous operation, or to intentionally pretend to be another family to shop and to secure personal authentication. . Next, the "device ID", "personal ID", and "password" are stored in the response server 30 via the modem 247 and the public telephone line 40.
Is transferred. At the time of this transfer, the “device ID” is
243 is used. "Personal ID"
Uses the personal ID of the family information stored in the EEPROM 245.

The response server 30 processes the response information transferred from the TV receiver 20 as follows. The person operating the remote controller 25 with reference to the registrant database 300 and the family database 301 using “device ID”, “personal ID”, and “password” is referred to as “personal ID”.
Authenticates the identity of the person specified in. The result of this authentication is notified from the response server 30 to the CPU 242 of the bidirectional TV decoder 24 via the public telephone line 40.
If the personal authentication is performed without any problem, the viewer operating the remote controller 25 can input shopping information (a code for specifying an article, an article name, and a purchase quantity). This shopping information is transferred to the response server 30 as response information. The response server 30 adds the “device ID” that has received the transfer to the shopping information that is the response information that has received the transfer, the “device ID” that has received the transfer,
Name, zip code, address, date of birth, which is the personal information of the operator (shopping person) of the remote controller 25 obtained by referring to the registrant database 300 and the family database 301 using the "personal ID" and "password". The date (in some cases, the age may be calculated from the date of birth), gender, etc. are transferred to the business which is the shopping program provider 50 that provides this shopping program.

In the above description, the method of registering, updating, changing, deleting and displaying personal authentication data has been described. However, the processing of registering, updating / changing, deleting and displaying personal authentication data on the response server 30 side. In the case of implementing, the personal authentication data is sent to the company that manages the response server 30,
The terminal 3 whose management company is connected to the response server 30
02 may be registered by batch input. In this case, after the registration processing, the registered personal information is transmitted to the EEPROM 24 of the TV receiver 20 through the public telephone line 40.
5 is stored.

In the above description, a case has been described in which the present invention is applied to a broadcasting system using a broadcasting station, a television receiver, a public telephone line, and a response server as an interactive television system. However, the present invention is not limited to this. For example, the present invention can be applied to a system including a television receiver, a public telephone line, and a response server. In the case of this system, the script of the interactive TV program is registered in the response server, and the television receiver and the response server are connected via a public telephone line, and the script is transferred to the television receiver to transmit the script. The TV program will be displayed on the TV receiver.

[0030]

As described above, according to the present invention, in the interactive television system, an individual who can actually view an interactive program with a TV receiver and input response information can be specified. Authentication can be realized. As a result, the response information corresponding to the questionnaire program or the like can be finely aggregated. Further, in a shopping program, since confirmation (personal authentication) of the person who has input the shopping information, which is the response information, can be surely performed, it is possible to prevent the purchase of articles by impersonating another person.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an interactive television system according to an embodiment of the present invention.

FIG. 2 is a block diagram showing details of a broadcasting station 10 shown in FIG. 1;

FIG. 3 is a block diagram showing details of a TV receiver 20 shown in FIG. 1;

FIG. 4 is a block diagram showing details of a bidirectional TV decoder 24 shown in FIG. 3;

FIG. 5 is a diagram showing a processing menu for personal authentication information.

FIG. 6 is a view showing a TV information input dialog box.

FIG. 7 is a diagram showing a personal information input dialog box.

FIG. 8 is a diagram showing family information stored in a family database 301.

FIG. 9 is a diagram showing a state in which family information is displayed in a list.

[Explanation of symbols]

 10 broadcast station 20 TV receiver 21 TV receiver circuit 24 bidirectional TV decoder 25 remote control 30 response server 40 public telephone line 242 CPU 243 ROM 245 EEPROM 246 Data separation circuit 247 Modem 248 Remote control circuit

Claims (10)

[Claims] 1. A television receiver in an interactive television system for inputting response information corresponding to a received interactive program and transferring the input response information to a response server,
A television receiver comprising: an input unit for inputting personal information; and a personal information storage unit for storing personal identification information corresponding to the personal information input from the input unit. 2. The television receiver according to claim 1, wherein the personal information includes at least a name and a date of birth. 3. In a two-way television system for inputting response information corresponding to a received interactive program and transferring the input response information to a response server, the TV receiver includes input means for inputting personal information. Personal information storage means for adding personal identification information to the personal information input from the input means and storing the personal information; and adding personal identification information and device identification information to the personal information input from the input means to the response server. Transfer means for transferring, and the response server has a personal information database for registering information consisting of personal information, personal identification information and device identification information transferred from the television receiver. Interactive television system. 4. In a two-way television system for inputting response information corresponding to a received interactive program and transferring the input response information to a response server, the television receiver includes:
Personal information storage means for storing personal identification information and personal information including at least a name in association with each other; device identification information storage means for storing device identification information; and at least one of the personal information stored in the personal information storage means. A personal designation unit for displaying a list of names and personal identification information in association with each other and selecting a specific individual from the display, a response information input unit for inputting response information, and a response input from the response information input unit. Response information transfer means for adding personal identification information of the individual identified by the personal identification means and device identification information stored in the device identification information storage means to information and transferring the information to the response server; The server includes a registrant information database that stores device identification information of the television receiver and registrant information of the television receiver in association with each other; Information and a personal information database that stores personal identification information of the individual corresponding to the television receiver and personal information of the individual in association with each other, based on the device identification information and the personal identification information transferred from the television receiver. Personal information obtaining means for searching the registrant information database and the personal information database to obtain personal information in which the personal identification information matches the personal identification information, and response information transferred from the television receiver. And a response information output means for adding the personal information obtained by the personal information obtaining means and outputting the added information to the outside. 5. The interactive television system according to claim 4, wherein a transfer destination of said response information to which said personal information is added is a broadcast station which transmitted said interactive program. 6. The interactive television system according to claim 4, wherein a transfer destination of said response information to which said personal information is added is a provider of said interactive program. 7. A two-way television system for inputting response information corresponding to a received interactive program and transferring the input response information to a response server. The response information is added to the personal identification information of the viewer who has input the response information and the device identification information of the TV receiver, and is transferred to the response server. In the response server, the transferred device identification information and the personal identification information are transferred. Response information transfer in an interactive television system characterized by acquiring personal information specified by the personal identification information from the personal information, transferring the acquired personal information to the received response information, and transmitting the response information to the outside. Method. 8. The response information transfer method in an interactive television system according to claim 7, wherein the destination of the response information to which the personal information is added is transferred to a broadcasting station that has transmitted the interactive program. . 9. The response information transfer method in the interactive television system according to claim 7, wherein the destination of the response information to which the personal information has been added is transferred to the provider of the interactive program. 10. In a two-way television system for inputting response information corresponding to a received interactive program and transferring the input response information to a response server, the television receiver receives the response information and receives the response information. The response information is added to the personal identification information and password of the viewer who has input the response information, and the device identification information of the television receiver, and transferred to the response server. Acquiring both personal information specified by the personal identification information and the password from the identification information and the password, adding the acquired personal information to the received response information, and transferring the response information to the outside; Response information transfer method in a television system.