JP2000020824A - Point system - Google Patents

Abstract

(57) [Summary] [Problem] In a POS system that issues points,
A means is provided for varying the point redemption rate in accordance with customer purchase results. When a point card is read by a POS terminal, a customer master is searched to obtain customer information such as point information and customer rank of the customer. Next, a point multiplier table for each customer rank is searched based on the customer rank information on the customer master to obtain a point multiplier of the corresponding customer. At the time of product registration,
A basic redemption rate table by product number size is searched by the product number and size of the registered product, and a point redemption rate set by product number size is obtained. When the registration of all products is completed, the first point redemption points are obtained from the sum of products of the product amount and the point redemption rate. Next, the total point redemption point is calculated by the product of the primary point redemption point and the value indicated by the multiplier for each customer rank. Finally, the total point reward points are distributed according to the price ratio of the target products, and the points for each point target product are obtained.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a point system implemented as one of customer services in the field of retail business, and is a technique effective for calculating point points as privilege processing at the time of selling goods by a POS terminal or the like. About.

[0002]

2. Description of the Related Art The origin of a point system is a bull chip or a stamp card, and in the field of retail business, it is widely practiced with the aim of fixing customers.

[0003] By the way, in the conventional point system,
The redemption rate is changed depending on the purchase amount, but there is a problem in analyzing good customers.

[0004] As a related technique, for example, in the point system disclosed in Japanese Patent Application Laid-Open No. Hei 7-210766, points are calculated by changing the point redemption rate according to the purchase results, the number of transactions and customer attributes in the previous month. In this case, for example, a customer who purchases 100,000 yen every month (an annual purchase result of 1.2 million yen) is more preferential than a customer who purchases 300,000 yen every two months (an annual purchase result of 1.2 million yen). It only discloses the technology that says that the customer has not been analyzed, analyzes the purchase results for one to several years, changes the point redemption rate according to the customer rank that ordered the customers as correctly as possible, There is no mention of a point system that shows this customer rank to sales staff so that services can be differentiated.

[0005]

That is, conventionally,
Generally, 70 to 80% of sales depend on 20 to 30% of good customers, and not only fixation of customers but also preferential treatment of such good customers and develop customer acquisition type marketing. Is required.

An object of the present invention is to provide a technology relating to a point system aiming at an increase in sales.

[0007]

In order to achieve the above object, an average purchase price is obtained from sales data for several years and customer purchase record data, and this processed data is rearranged in descending order to obtain customers. A customer ABC analysis, which is hierarchized into several groups, is performed, and the result updates the customer rank on the customer master.

[0008] Then, when the customer calculates the points at the time of product purchase, the point points once calculated according to the purchase price are multiplied by the value indicated by the rank of the multiplier table for each customer rank to obtain the final point points. As a result, points are returned according to the customer rank.

[0009] At this time, by displaying the customer rank on the POS terminal screen, the salesperson can appropriately serve the customer.

[0010] Incidentally, it is also conceivable as a means to utilize the customer attribute, such as annual income, as a secondary measure for hierarchization of customers.

[0011]

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 shows a POS for realizing a point system.
It is a block diagram showing an example of a system. This system is a store system connected to a LAN line 6. The store has a store server 1, which includes a product master 2, a customer master 3, a multiplier table 4 for each customer rank, and a basic return rate table 5 for each product number and size. One or more POS terminals 7 and PCs 9 are connected to the store system.

The product master 2 is a file in which detailed information of the product and the selling price are stored, and its configuration is shown in FIG. FIG.
, The JAN code 21 is a common product code standardized by the distribution code center and is printed with a bar code on the price tag, and this code is generally read by the bar code reader 8 (BCR).
Register the product by scanning with. The model number 22 is a unique model number of the product. The product number 23 is a product line. The size 24 is a code indicating a product item in the corresponding product number. The product name 25 is the name of the product.
The selling price 26 is a store price.

The customer master 3 is a file storing customer point information, purchase results, customer units, and customer ranks, and its configuration is shown in FIG.

In FIG. 3, a customer ID 31 is a value uniquely set for each customer. The name 32 stores the name of the customer. The point information 33 is valid point and used point information. This year's purchase price 34 is the cumulative amount of purchases made between January 1 and December 31 of this year, and the customer rank of next year is determined by this information. The purchase amount 35 of the previous year is the total purchase amount purchased between January 1 and December 31 of the previous year, and is the current customer rank determination amount. The total purchase amount 36 is the total purchase amount up to the present. The customer rank 37 is an ABC rank determined by the ABC analysis of the customer. The customer unit 38 is comprised of customer demographics and tastes, demographics are customer demographic information, and tastes are
This is information indicating the taste and lifestyle of the customer. The purchase history 39 is information on merchandise purchased so far.

The point multiplier table 4 for each customer rank is
FIG. 4 shows an example of a multiplier of a point redemption rate corresponding to three types of customer ranks. In the example of FIG. 4, the value of the A rank point multiplier 41 is “5”. The value of the B rank point multiplier 42 is “2”. The value of the C rank point multiplier 43 is “1”.

The basic redemption rate table 5 by product number size is a file storing the items of the point target products, the basic redemption rate, and the sale redemption rate on the special sale day, and its structural diagram is shown in FIG.

In FIG. 5, the product number 51 and size 52 are
An item in a certain product category is shown, and a product registered in this table is a point reduction target product. The normal redemption rate 53 is a normal redemption rate, and is represented by a redemption amount per hundred yen of the purchase amount. Campaign start 54
The campaign end 55 indicates an event period. During this period, points are calculated using the sale return rate 56 set in the sale return rate 56.

Hereinafter, an example of the operation of the point calculation in the point system according to the present embodiment will be described.

FIG. 6 is a flowchart showing an example of an operation in a store in the point system of the present embodiment. First, when the point card 10 is read by the POS terminal 7 (step 61), the customer master 3 is searched, and the point information 33 of the customer, the customer name 32 and the customer rank 37 are displayed on the POS screen (step 62). To be displayed. Next, based on the searched customer rank, the point multiplier table 4 for each customer rank is searched to obtain the multiplier of the corresponding customer (steps 63 to 63).
66). Next, the POS terminal 7 reads the bar code of the product purchased by the customer with the BCR 8, or manually inputs the model of the product, and stores the product master 2 in the JAN code or
A search is made by model to obtain information on the product name 25, selling price 26, product number 23, and size 24 (step 67). With the product number 23 and size 24 obtained from the product master 2, the basic reduction rate table 5 by product number size is searched, and the normal reduction rate 53, campaign start 54, campaign end 55, sale Reduction rate 5
6 is obtained (step 68). The system date is compared with the campaign start 54 and the campaign end 55 (step 69). If the campaign period is during the campaign period, the return rate 56 is set (step 71). Find the redemption rate used for point calculation.

When the registration of all the commodities to be purchased is completed (step 72), the calculation of the primary point redemption points is performed.

The primary point reduction points are calculated as shown in FIG. 7 (step 73).

Next, the total point reduction points are calculated (step 74). This means that the point score calculated by the primary point redemption score in FIG.
1, 42, or 43). FIG. 8 shows an example of the calculation.

Finally, the points are apportioned to the pointed products (step 75). FIG. 9 shows an example of the distribution calculation in which the total point redemption points of FIG.

In this embodiment, the total point redemption points are obtained,
Although an example of apportioning each product has been described, a method of calculating the number of return points for each product is also conceivable.

Although the embodiment of the present invention has been described in detail, it is not departing from the gist of changing the payout ratio depending on the payment medium (cash, credit, service ticket, etc.).

[0027]

According to the present invention, since the point redemption rate can be changed for each customer rank, it is effective for improving detailed services for excellent customers and for acquiring new customers, and an improvement in sales can be expected.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating an example of a configuration of a point issuing system according to an embodiment of the present invention.

FIG. 2 is a conceptual diagram showing an example of a configuration of a product master used in a point issuing system according to an embodiment of the present invention.

FIG. 3 is a conceptual diagram showing an example of a configuration of a customer master used in the point issuing system according to one embodiment of the present invention.

FIG. 4 is a conceptual diagram showing an example of a configuration of a customer rank-based point multiplier table used in the point issuing system according to one embodiment of the present invention.

FIG. 5 is a conceptual diagram showing an example of a configuration of a point redemption rate table by product number size used in the point issuing system according to one embodiment of the present invention.

FIG. 6 shows a P of the point issuing system according to the embodiment of the present invention.
6 is a flowchart illustrating an example of an operation of the OS terminal.

FIG. 7 is a calculation formula showing an example of a primary point redemption point calculation in the point issuing system according to one embodiment of the present invention.

FIG. 8 is a calculation formula showing an example of a total point redemption point calculation in the point issuing system according to one embodiment of the present invention.

FIG. 9 is a calculation formula showing an example of a proportional distribution calculation of point points in the point issuing system according to one embodiment of the present invention.

[Explanation of symbols]

1 ... store server (first computer), 2 ... product master, 3 ... customer master, 4 ... point multiplier table by customer rank, 5 ... basic return rate table by product number size, 6 ... L
AN line (information network), 7 POS terminal, 8 ...
BCR, 10 ... Point card, 21 ... JAN code,
22 ... model, 23 ... part number, 24 ... size, 25 ... product name, 26 ... selling price, 31 ... customer ID, 32 ... name, 33 ...
Point information, 34: purchase amount for the current year, 35: purchase amount for the previous year, 36 ... total purchase amount, 37 ... customer rank, 38 ... customer unit, 39 ... purchase history, 41 ... A rank point multiplier, 42 ... B rank point multiplier, 43: C rank point multiplier, 51: Part number, 52: Size, 53: Normal return rate, 54: Campaign start, 55: Campaign end, 56: Sale return rate.

Claims (2)

[Claims] 1. Sales information of a store where a POS terminal is installed.
In a network system for interconnecting a first computer for managing customer information and the like and a PC for processing and analyzing data on the first computer, a product information DB,
The average purchase price is calculated from the purchase price record for one to several years, the average purchase price is arranged in descending order, the customer rank is hierarchized into several groups, the customer master DB storing purchase history information and customer attributes, and the product management unit When a customer purchases a new product, a basic redemption rate table for each product that stores a point redemption rate for each product and a multiplier table for each customer rank that stores a multiplier to be multiplied by the point redemption point for each customer rank are stored. A point system characterized in that a point redemption point is calculated by multiplying a purchase amount by both a basic return rate by product and a multiplier by customer rank. 2. The point card which can be read by the POS terminal.
Code (card storing customer specific code and points)
Is read from a medium such as a magnetic card reader, the customer rank information is read from the multiplier table classified by customer rank on the first computer and displayed on the display screen of the POS terminal. The point system according to claim 1, wherein: