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IES20070092A2 - Mobile telecommunications advertising module and method - Google Patents

Mobile telecommunications advertising module and method

Info

Publication number
IES20070092A2
IES20070092A2 IE20070092A IES20070092A IES20070092A2 IE S20070092 A2 IES20070092 A2 IE S20070092A2 IE 20070092 A IE20070092 A IE 20070092A IE S20070092 A IES20070092 A IE S20070092A IE S20070092 A2 IES20070092 A2 IE S20070092A2
Authority
IE
Ireland
Prior art keywords
mobile telecommunications
data
telecommunications device
content
data storage
Prior art date
Application number
IE20070092A
Inventor
David James
Original Assignee
David James
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by David James filed Critical David James
Priority to IE20070092A priority Critical patent/IES20070092A2/en
Priority to PCT/EP2008/001125 priority patent/WO2008098762A2/en
Publication of IES20070092A2 publication Critical patent/IES20070092A2/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/14—Charging, metering or billing arrangements for data wireline or wireless communications
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/14—Charging, metering or billing arrangements for data wireline or wireless communications
    • H04L12/1453—Methods or systems for payment or settlement of the charges for data transmission involving significant interaction with the data transmission network
    • H04L12/1471—Methods or systems for payment or settlement of the charges for data transmission involving significant interaction with the data transmission network splitting of costs
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/06—Message adaptation to terminal or network requirements
    • H04L51/063—Content adaptation, e.g. replacement of unsuitable content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/04—Protocols specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/58—Message adaptation for wireless communication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
    • H04M1/72427—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality for supporting games or graphical animations

Landscapes

  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Telephonic Communication Services (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

A data storage device (100) is provided comprising a processor (102), an input-output port (104) and a data storage element (106), the input-output port being arranged to engage with a communications port of a mobile telecommunications device such that the data storage device and the mobile telecommunications device can transfer data theebetween, the data storage element having data stored thereupon corresponding to graphic content, the processor being arranged to receive a request for data from the mobile telecommunications device and retrieve data corresponding to the graphic content from the data storage element and to pass said data to the movile telecommunications device via the input-output port, the data being arranged to be appended to a message to be transmitted from the mobile telecommunications device.

Description

TOBile telecommunications advertising module and METHOD HoLliMjtg This invention relates to a mobile a mobile telecommunications advertising module and method. More particularly, but not exclusively, it relates to a mobile telecommunications advertising module and method for remunerating a user of a mobile telecommunications device for advertisements transmitted to a recipient from the mobile telecommunications device.
Companies spend a large amount of resources advertising their products via both traditional media, such as newsprint and television, and the Internet. Whilst, these channels of advertising are effective they are not as effective as consumer led interactive marketing techniques such as viral marketing.
One channel of marketing that has not been addressed generally by the current advertising media is that of mobile telephones.
According to a first aspect of the present invention there is provided a data storage device comprising a processor, an input-output port and a data storage element, the input-output port being arranged to engage with a communications port of a mobile telecommunications device such that the data storage and the mobile telecommunications device can transfer data therebetween, the data storage element having data stored thereupon corresponding to graphic content, the processor being arranged to receive a request for data from the mobile telecommunications device and retrieve data corresponding to the graphic content from the data storage element and to pass said data to the mobile telecommunications device via the ΙΕο 7 ο input-output port, the data being arranged to be appended to a message to be transmitted from the mobile telecommunications device.
The data may comprise a code. The processor may be arranged to parse the message in order to determine if a code corresponding to graphic content is contained therein. The code may be decoded at network infrastructure, such as a basestation. The network infrastructure may be arranged to parse the message in order to determine if a code corresponding to graphic content is contained therein. The network infrastructure may comprise a data structure containing graphic content and the graphic content may be inserted into the message in response to the decoded code.
The use of a code corresponding to graphic content reduces the amount of data that must be transferred from the mobile telephone to the network infrastructure. This reduces network traffic.
The data may comprise a graphic data file. The graphic data file may be inserted into the message at the telecommunications device.
The input output port may be arranged to connect to an external data port of the mobile telecommunications device.
The graphic content may correspond to either a logo or a slogan. The logo or the slogan may be related to an advertiser’s product or brand.
The data storage device may be arranged to transmit data to network infrastructure such that a user’s account is credited each time data corresponding to graphic content is transmitted. f£o 70 0 92 The data storage device may be arranged to communicate with a SIM card of the mobile telecommunications device each time data corresponding to graphic content is transmitted such that a user’s account is credited each time data corresponding to graphic content is transmitted.
According to a second aspect of the present invention there is provided a mobile telecommunications device comprising a data storage device according to the first aspect of the present invention.
According to a third aspect of the present invention there is provided a telecommunications system comprising: a mobile telecommunications device: network infrastructure; the mobile telecommunications device being arranged to transfer code data corresponding to graphic content to the network infrastructure appended to a message; the network infrastructure being arranged to append graphic content defined by said code data to the message and being further arranged to transmit said message and said graphic content to a recipient.
The network infrastructure may be arranged to credit a user account each time graphic content is appended to the message.
The mobile telecommunications device may comprise a SIM card and may be arranged to credit a user account each time graphic content is appended to the message.
According to a fourth aspect of the present invention there is provided a method or remunerating a user of a mobile telecommunications device comprising the steps of: Ι£θ 70 Ο 92 i) providing content at, or associated with, a mobile telecommunications device; ii) accessing said content in response to a flag; iii) appending at least one piece of said content to an outgoing graphic 5 based communication; and iv) crediting a user account associated with the mobile telecommunications device, or a user, in response to the sending of said content to a third party.
According to a fifth aspect of the present invention there is provided a method of increasing exposure of advertising comprising the steps of: i) providing content corresponding to a logo or slogan associated with a product at, or associated with, a mobile telecommunications device; ii) appending said content to an outgoing graphic based 15 communication; and iii) opening said content at a mobile telecommunications device receiving said graphic based communication.
According to a sixth aspect of the present invention there is provided a 20 data structure comprising entries relating to: alphanumeric code data; graphic content data; value of graphic content data; receipt ofthe alphanumeric code at a processor causes the graphic 25 content to be appended to a message passing through the processor and further causes a user account to be credited with an amount corresponding to the numerical value of the value of the graphic content data. ΙΕθ7ϋΟ 92 The invention will now be described, by way of example only, with reference to the accompanying drawings, in which: Figure 1 is a schematic diagram of a data storage device according to an 5 aspect of the present invention; Figure 2 is a schematic diagram of a telecommunications system according to an aspect of the present invention comprising a mobile telecommunications device according to another aspect of the present invention which comprises a data storage device of Figure 1; Figure 3 is a flow chart detailing a method of remunerating a user of a mobile telecommunications device; and Figure 4 is a flow chart detailing a method of a method of increasing exposure of advertising.
Referring now to Figure 1, a data storage device 100 for use with a mobile telecommunications device comprises a processor 102, an input-output port 104 and a data storage element 106.
The input-output port 104 engages with a communications port of the mobile telecommunications device to allow the transfer of data the device 100 and the mobile telecommunications device. Additionally, the data storage device 100 may draw power from the mobile telecommunications device.
The data storage element 106 has data stored upon it that corresponds to graphic content, typically an advertising slogan or a logo associated with a brand. The data stored upon the data storage element 106.
IE0 70 Ο 92 The processor 102 receives a request for data from the mobile telecommunications device and retrieves data corresponding to the graphic content from the data storage element 106. The processor 102 passes this data to the mobile telecommunications device via the inputoutput port 104.
The mobile telecommunications device appends the data to a message to be transmitted to a recipient.
In one embodiment the data is a code, typically an alphanumeric code.
The processor 102 parses the message in order to determine if the message contains a code corresponding to graphic content.
In an alternative embodiment, the data comprises a graphic data file. The graphic data file is upoloaded from the data storage device 100 and is inserted into the message at the telecommunications device.
In one embodiment, the data storage device 100 transmits data to network infrastructure, via the telecommunications device, such that a user’s account is credited each time data corresponding to graphic content is transmitted.
In an alternative embodiment, the data storage device 100 communicates with a SIM card of the mobile telecommunications device each time data corresponding to graphic content is transmitted, such that a user’s account is credited each time data corresponding to graphic content is transmitted.
Referring now to Figure 2, a telecommunications system 200 comprises a mobile telecommunications device 202 and network infrastructure 204. ΙΕΟ 70 0 92 The mobile telecommunications device 202 comprises a handset 206 with a SIM card 207, and a data storage device 208 as described hereinbefore.
Typically, the mobile telecommunications device 200 comprises a mobile telephone, a personal digital assistant or a Blackberry®.
Usually, the network infrastructure 204 comprises a basestation or a satellite.
In use, the mobile telecommunications device 202 transfers code data appended to a message which corresponds to graphic content to the network infrastructure 204, in a manner described hereinbeofore with reference to Figure 1.
The code is decoded at network infrastructure 204. The network infrastructure 204 parses the message in order to determine if a code corresponding to graphic content is contained therein. The network infrastructure 204 stores a data structure 210 containing graphic content and the graphic content is appended into the message in response to the decoded code.
The network infrastructure 204 appends graphic content defined by said code data to the message transmits the message and said graphic content to a recipient.
In one embodiment, the network infrastructure 204 may be arranged to credit a user account held either locally or centrally at a control centre each time graphic content is appended to a message. ΙΕΟ 70 Ο 92 In an alternative embodiment, the mobile telecommunications device 202 SIM card 207 credits a user account, typically held at the SIM card, each time graphic content is appended to a message.
Referring not to Figure 3, a method or remunerating a user of a mobile telecommunications device comprises providing content at, or associated with, a mobile telecommunications device (Step 300). The content is accessed in response to a flag (Step 302). A piece of content is appended to an outgoing graphic based communication (Step 304). A user account associated with the mobile telecommunications device, or a user, is credited in response to the sending of said content to a third party (Step 306).
Referring now to Figure 4, a method of increasing exposure of advertising comprises providing content corresponding to a logo or slogan associated with a product at, or associated with, a mobile telecommunications device (Step 400). The content is appended to an outgoing graphic based communication (Step 402). The content is opened at a mobile telecommunications device receiving said graphic based communication.
It will be appreciated that a user may select graphic content either by means of a graphical menu or via the use of an alphanumeric code.
It will be further appreciated that references to the “crediting” of a user account are generally used in the context of monetary credits, although the term “credit” may be construed as any type of credit, for example points or other non-monetary value systems.
Alterations and modifications may be made to the above without departing from the scope of the invention.

Claims (6)

1. A data storage device comprising a processor, an input-output port and a data storage element, the input-output port being arranged to 5 engage with a communications port of a mobile telecommunications device such that the data storage and the mobile telecommunications device can transfer data therebetween, the data storage element having data stored thereupon corresponding to graphic content, the processor being arranged to receive a request for data from the mobile 10 telecommunications device and retrieve data corresponding to the graphic content from the data storage element and to pass said data to the mobile telecommunications device via the input-output port, the data being arranged to be appended to a message to be transmitted from the mobile telecommunications device.
2. A data storage device according to claim 1 wherein the graphic content corresponds to either a logo or a slogan.
3. A method or remunerating a user of a mobile telecommunications 20 device comprising the steps of: i) providing content at, or associated with, a mobile telecommunications device; ii) accessing said content in response to a flag; iii) appending at least one piece of said content to an outgoing graphic 25 based communication; and iv) crediting a user account associated with the mobile telecommunications device, or a user, in response to the sending of said content to a third party. ΙΕΟ 70 0 92
4. A method of increasing exposure of advertising comprising the steps of: i) providing content corresponding to a logo or slogan associated with a product at, or associated with, a mobile telecommunications device;
5. Ii) appending said content to an outgoing graphic based communication; and iii) opening said content at a mobile telecommunications device receiving said graphic based communication.
6. 10 5. A data storage device substantially as hereinbefore described with reference to the accompanying drawings.
IE20070092A 2007-02-14 2007-02-14 Mobile telecommunications advertising module and method IES20070092A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
IE20070092A IES20070092A2 (en) 2007-02-14 2007-02-14 Mobile telecommunications advertising module and method
PCT/EP2008/001125 WO2008098762A2 (en) 2007-02-14 2008-02-14 Forwarding of advertisements by means of mobile telecommunication devices

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
IE20070092A IES20070092A2 (en) 2007-02-14 2007-02-14 Mobile telecommunications advertising module and method

Publications (1)

Publication Number Publication Date
IES20070092A2 true IES20070092A2 (en) 2009-02-18

Family

ID=39627641

Family Applications (1)

Application Number Title Priority Date Filing Date
IE20070092A IES20070092A2 (en) 2007-02-14 2007-02-14 Mobile telecommunications advertising module and method

Country Status (2)

Country Link
IE (1) IES20070092A2 (en)
WO (1) WO2008098762A2 (en)

Family Cites Families (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001073642A1 (en) * 2000-03-27 2001-10-04 Mind Arrow Systems Systems and methods of viral marketing
KR100377965B1 (en) * 2000-12-13 2003-03-29 주식회사 알티캐스트 Method of advertisement displaying on the screen of mobile phone
US7218918B1 (en) * 2002-07-15 2007-05-15 Bellsouth Intellectual Property Corporation Systems and methods for a wireless messaging information service
GB0220664D0 (en) * 2002-09-05 2002-10-16 Nec Europe Ltd Advertisement services on mobile terminals
CN1509104A (en) * 2002-12-17 2004-06-30 �ʼҷ����ֵ��ӹɷ����޹�˾ Method and system for multimedia information service
JP2004336581A (en) * 2003-05-09 2004-11-25 Nec Corp Advertising method by mobile terminal, mobile terminal advertising system, and mobile terminal
CH695198A5 (en) * 2004-06-17 2006-01-13 Publigroupe S A Multimedia content e.g. photo, accessing method for newspaper press, involves sending data message to address of remote server that then responds to messages by sending multimedia messaging service with content to mobile equipment
US20060064350A1 (en) * 2004-09-20 2006-03-23 Freer Carl J Method for advertising
US7454164B2 (en) * 2004-12-28 2008-11-18 Lucent Technologies Inc. Providing a multimedia message with a multimedia messaging service message in a mobile environment

Also Published As

Publication number Publication date
WO2008098762A3 (en) 2008-10-02
WO2008098762A2 (en) 2008-08-21

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