HK40060987B - Commodity object display video processing method and device - Google Patents

Description

Product Display Video Processing Method and Device

Technical Field

This application relates to the field of information processing technology, and in particular to a method and apparatus for processing video of product display.

Background Technology

With the development of mobile networks and the widespread use of mobile devices, more and more merchants are using live streaming or recorded demonstration videos to introduce their products in product information systems. Compared to traditional methods of expression such as flat images and text, live streaming or recorded demonstration videos are more intuitive and realistic, thus significantly improving conversion rates for products.

However, both live-streamed videos and pre-recorded explanatory videos have their own advantages and disadvantages. For example, the advantage of live-streamed videos is that users can interact with the host in real time. This interaction allows the host to offer various combinations or provide more targeted introductions or demonstrations based on user needs, thus allowing users to directly see the results. However, its disadvantages include high demands on the host's schedule, improvisation skills, and product preparation, and because of the limited live-stream time, the number of product slots per session is also limited. Pre-recorded explanatory videos are less demanding on the host's improvisation skills and schedule, and can cover a wider range of products. However, user viewing efficiency is lower. While users can skip content they are not interested in by dragging the playback control bar, the content they are actually interested in might be on the skipped section. Furthermore, pre-recorded explanatory videos are lacking in conveying promotional information, in terms of impact, and in terms of actual conversion rates.

Summary of the Invention

This application provides a method and apparatus for processing product display videos, which can combine the advantages of recorded display videos and live videos to improve users' information acquisition efficiency.

This application provides the following solution:

A method for processing product object display videos, including:

Receive a request to play a display video of the target product; the display video includes multiple segments with different functions.

The demonstration video is played, and an interactive area is provided in the playback interface. The interactive area is used to display interactive operation options, and the interactive operation options are associated with display text, which is displayed as the video progresses. The display text is used to describe the interactive needs that users may have while watching the demonstration video.

Based on the triggering of the interactive operation options, provide corresponding response results.

The interactive requirements include the need to gain a further understanding of the target product from a specified perspective;

The provision of corresponding response results based on the triggering status of the interactive operation options includes:

After the interactive operation option is triggered, the display video will jump to the target segment used to meet the requirement for playback; wherein the explanatory text and/or tone associated with the target segment corresponds to the display text associated with the interactive operation option.

The interactive requirements include the need to interact with the characters in the displayed video;

The provision of corresponding response results based on the triggering status of the interactive operation options includes:

Once the interactive operation option is triggered, corresponding ambient effects are provided, or the display video is redirected to the corresponding target segment for playback.

The interactive needs include the need to purchase the target product.

The provision of corresponding response results based on the triggering status of the interactive operation options includes:

Once the interactive operation option is triggered, the order generation process for the target product object is initiated.

This also includes:

Obtain at least one interactive script associated with the display video. The interactive script includes the appearance time of the interactive operation option, the display text associated with the interactive operation option, and the response method information after triggering. So that during the playback of the display video, the interactive operation option and the response result after the interactive operation option is triggered are provided according to the interactive script.

The interactive operation options are displayed in the form of bubbles. If no user trigger operation is received within a threshold time period, the bubble is hidden.

This also includes:

The interface displaying the video provides information on the actions that other users are performing on the target product object.

The target product is associated with group-buying promotional activity information;

The method further includes:

The interface displaying the video provides information on the number of current group members and/or the number of people who have purchased tickets.

The target product is associated with promotional activity information, and the promotional activity is associated with start time information.

The method further includes:

Prior to the start time associated with the promotional activity, notification information about the upcoming start of the promotional activity is provided by inserting clips into the display video.

This also includes:

The display video interface provides a countdown component to indicate that the promotional activity is about to begin, and displays the discounted price information in conjunction with animation effects.

This also includes:

During the playback of the demonstration video, a countdown component is provided, which provides playback countdown information for the current segment based on the duration of the current segment.

This also includes:

After the current segment playback threshold duration is reached, or after receiving a user's trigger operation request for the countdown component, tag information about other segments is provided so that the user can jump to the corresponding segment for playback by operating on the tag.

This also includes:

During the playback of the demonstration video, subtitle information about the target product is displayed;

The subtitle information includes: historical review content information posted by users who have purchased the target product, and/or, subtitle information added to the segment corresponding to the function, and the subtitle information is displayed during the playback time of the corresponding segment.

The plurality of segments include explicit segments and hidden segments;

Playing the displayed video includes:

Play the explicit segments associated with the displayed video;

The method further includes:

Determine whether the user has finished watching the explicit segment; if so, trigger the playback of the hidden segment.

A method for displaying product objects via video includes:

Receive a request to explain the target product object;

Obtain the display video of the target product object and at least one associated interactive script. The display video includes multiple segments with different functions. The interactive script includes the appearance time of the interactive operation option, the display text associated with the interactive operation option, and the response method information after triggering. The display text is used to describe the interactive needs that users may have while watching the display video.

During the playback of the demonstration video, interactive operation options are provided based on the playback progress of the demonstration video and the interactive script, and a response result is provided after the interactive operation option is triggered.

A method for generating a video displaying a product object includes:

Receive multiple video clips submitted for the target product object;

Provide operation options for adding functional description information to the multiple video clips;

After receiving the function description information through the operation options, the multiple video clips are concatenated and edited to generate a display video about the product object.

A method for generating interactive scripts, comprising:

Obtain a display video of the target product object, wherein the display video includes multiple video segments and each video segment corresponds to functional description information;

An interface is provided for adding interactive operation options to the display video, for determining the display time, display text and response method information of the interactive operation options;

An interactive script is generated based on the display time, display text, and response method information of the interactive operation options. This script is used to provide interactive operation options according to the playback progress of the display video during playback, and to provide a response result after receiving an interactive operation through the interactive operation options.

A product object display video processing device, comprising:

The request receiving unit is used to receive a request to play a display video of the target product object; the display video includes multiple segments with different functions.

An interactive operation option providing unit is used to play the demonstration video and provide an interactive area in the playback interface. The interactive area is used to display interactive operation options. The interactive operation options are associated with display text and are displayed as the playback progress of the explanatory video. The display text is used to describe the interactive needs that users may have while watching the demonstration video.

The response result providing unit is used to provide a corresponding response result based on the triggering status of the interactive operation option.

A product display video display device, comprising:

The request receiving unit is used to receive requests for explanations of the target product object;

The data acquisition unit is used to acquire the display video of the target product object and at least one interactive script associated with it. The display video includes multiple segments with different functions. The interactive script includes the appearance time of the interactive operation option, the display text associated with the interactive operation option, and the response method information after triggering. The display text is used to describe the interactive needs that users may have while watching the display video.

The interactive unit is used to provide interactive operation options based on the playback progress of the display video and the interactive script during the playback of the display video, and to provide a response result after the interactive operation option is triggered.

An apparatus for generating a video displaying a product object, comprising:

The video clip receiving unit is used to receive multiple video clips submitted for the target product object;

An operation option providing unit is configured to provide operation options for adding functional description information to the plurality of video segments;

The function description information receiving unit is used to receive the function description information through the operation options, and then generate a display video about the product object by concatenating and editing the multiple video clips.

An apparatus for generating interactive scripts, comprising:

The video acquisition unit is used to acquire the display video of the target product object. The display video includes multiple video segments, and each video segment corresponds to functional description information.

An interface providing unit is used to provide an interface for adding interactive operation options to the display video, for determining the display time, display text and response method information of the interactive operation options;

The script generation unit is used to generate an interactive script based on the display time, display text, and response method information of the interactive operation options, so as to provide interactive operation options according to the playback progress of the display video during the playback of the display video, and provide a response result after receiving the interactive operation through the interactive operation options.

A computer-readable storage medium having a computer program stored thereon that, when executed by a processor, implements the steps of any of the methods described above.

An electronic device, comprising:

One or more processors; and

A memory associated with the one or more processors, the memory being used to store program instructions that, when read and executed by the one or more processors, perform the steps of the method described in any of the preceding descriptions.

According to the specific embodiments provided in this application, the following technical effects are disclosed:

Through the embodiments of this application, a "scripted" interactive experience can be achieved when explaining product information through pre-recorded demonstration videos. Specifically, the demonstration video can include multiple segments corresponding to different functions, and the explanatory text, tone, etc., in each segment can be designed according to a pre-set "script." Furthermore, interactive operation options can be provided to users during the playback of the demonstration video. These interactive operation options can be associated with corresponding demonstration text information, and the specific demonstration text can also correspond to the settings in the "script." In this way, users can initiate interactive operations through specific interactive operation options, and the client can provide corresponding response results. This approach allows for interactive methods while explaining product information through pre-recorded demonstration videos, enabling users to obtain a sense of realism and interactive experience similar to watching live videos. This combines the advantages of recorded demonstration videos and live videos, improving the efficiency of information acquisition for users.

Furthermore, based on user interaction with the demonstration videos, the system can statistically analyze user interest or preferences for specific products. The results can be provided to merchants and other users to optimize product or marketing strategies. In practical applications, this system can also be used for new product testing. For example, before officially launching a product, merchants can provide multiple test versions, each with a demonstration video and interactive options, following the method described in this application. As users watch the demonstration videos for each test version, the system can statistically analyze user interactions with these options. This allows the system to determine user preferences for each test version, or their level of interest in specific attributes within a particular test version, thus helping users select test versions or further develop new products.

Of course, any product implementing this application does not necessarily need to achieve all of the advantages described above at the same time.

Attached Figure Description

To more clearly illustrate the technical solutions in the embodiments of this application or the prior art, the drawings used in the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

Figure 1 is a schematic diagram of the system architecture provided in an embodiment of this application;

Figure 2 is a flowchart of the first method provided in an embodiment of this application;

Figures 3-1 to 3-3 are schematic diagrams of the interfaces provided in the embodiments of this application;

Figure 4 is a flowchart of the second method provided in an embodiment of this application;

Figure 5 is a flowchart of the third method provided in an embodiment of this application;

Figure 6 is a flowchart of the fourth method provided in an embodiment of this application;

Figure 7 is a schematic diagram of the first device provided in an embodiment of this application;

Figure 8 is a schematic diagram of the second device provided in an embodiment of this application;

Figure 9 is a schematic diagram of the third device provided in an embodiment of this application;

Figure 10 is a schematic diagram of the fourth device provided in an embodiment of this application;

Figure 11 is a schematic diagram of an electronic device provided in an embodiment of this application.

Detailed Implementation

The technical solutions of the embodiments of this application will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of this application, and not all embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of this application are within the scope of protection of this application.

In this embodiment of the application, considering the advantages of recording display videos in terms of product coverage and flexibility, the characteristics of display videos in terms of being short, frequent, fast, and capable of being edited and transformed multiple times can be fully utilized to break through the limitations of time and space. At the same time, through some technical means, users can obtain an experience from such display videos that is close to the authenticity, interactivity, and atmosphere of a live broadcast, thereby combining the advantages of display videos and live broadcast videos and improving the efficiency of users' information acquisition.

First, it's important to note that in existing technologies, most demonstration videos are likely recorded during live streams. Even when specifically recorded for a particular product, the content often requires improvisation from the host, or even with a pre-prepared script, the script may lack standardization or professionalism. This can lead to situations where users struggle to focus on their key concerns. More importantly, these pre-recorded videos lack effective user interaction. Users can only control playback, such as speeding up or dragging controls, thus failing to capture the authenticity and interactivity of live streams. Furthermore, live streams offer a significant advantage over pre-recorded videos by creating an atmosphere. For example, product links might only appear during the live stream after a countdown, and purchases might be available at lower prices only during the live stream, or even be limited-time offers. This atmosphere helps improve conversion rates. However, since the demonstration video is pre-recorded, it is difficult to create this kind of atmosphere for users.

To address the above issues, this application embodiment provides a "scripted" presentation video. "Scripted" means that the presentation video is prepared according to a "script," taking into full account any questions or needs users might have while watching. During video playback, as the "plot" unfolds, users are provided with ways to raise their questions or needs, including asking questions according to the "script." They can then jump to content within the presentation video that answers their questions or fulfills their needs, creating a "question-and-answer" interaction between the user and the video content. This interaction can also drive or change the direction of the "plot," and so on. Additionally, in optional implementations, atmospheric effects can be added, or a "news" segment or countdown component can be inserted before an upcoming promotional activity to create a sense of atmosphere. Through these aspects, users gain an experience of authenticity, interactivity, and atmosphere from this recorded presentation video.

To achieve interactivity, control can begin with the production process of the demonstration video. Specifically, producers can adopt a segmented video recording approach. For example, they can start with a general overview of the product, then divide it into multiple segments to introduce its characteristics in various dimensions, creating a "general-specific" video structure. This approach standardizes the production process and improves the quality of the demonstration videos from the outset.

In addition, producers can add functional descriptions to specific video clips. For example, for a particular garment, there can be video clips describing it from multiple dimensions such as material, feel, and color. The function of each video clip can then be described as "material," "feel," "color," and so on. To facilitate video production, this embodiment also provides a video processing tool. Producers can upload multiple recorded video clips to this tool and add corresponding functional descriptions to each clip through its interface. Afterward, the multiple clips can be stitched together and edited into a complete presentation video. Furthermore, the tool can provide users with functional components, such as components for adding ambient effects and components for adding real-time purchase information of specific product items within the video.

After the demonstration video is produced, since it comprises multiple segments, each associated with functional descriptions, user interaction can be implemented based on these segments. Specifically, in one implementation, at least one interactive script can be generated for the demonstration video to achieve this interaction. When playing the demonstration video to the user, this interactive script can provide options for initiating interaction and respond to user actions, thus providing a sense of realism and interactive experience.

Specifically, the interactive script can include the appearance time of the interactive action option, the displayed text, and the response information after triggering it. The specific interactive script can correspond to the function of the segment; that is, when to display the interactive action option, what text to display, and how to respond can all correspond to the user's potential questions/needs and the specific function of the segment. For example, if the currently playing segment introduces a discounted price for a product, and the user may have a need to purchase the product, an interactive action option can be provided to perform the purchase action. If the user triggers this option, they can be redirected to a details page or other page for placing an order. However, if the user does not click to buy, they may still have questions about the price and need to further confirm whether the current price is worthwhile. Therefore, an action option can also be provided to meet this need, and text such as "not worthwhile" can be provided to express the reason why the user has not placed an order. After triggering the interactive action through this option, the user can be redirected to a segment that provides further detailed explanations of the product's price information, including information about free gifts, price comparisons across the entire network, etc., in order to resolve any doubts the user may have.

The specific interactive scripts can be entered and edited by the developers, or a script generation tool can be provided to facilitate their creation. The tool can upload information about the target product's display video and its associated segments, displaying each segment and its corresponding functional descriptions. Developers can select specific time points to add interactive options, enter specific display text, and specify the corresponding response method. Since specific response methods typically include redirecting to the product's details page, redirecting to a specific segment, or displaying related ambient effects, etc., response method options can be provided. Developers can choose the specific response method according to their needs and specify the page address, segment identifier, or effect identifier. After completing the selection of time, input of display text, and determination of response method, the corresponding interactive script can be automatically generated.

The generated interactive scripts can be associated with demonstration videos. When a user requests a video explanation of a product, the server can provide the client with the demonstration video and at least one associated interactive script. As the client plays the demonstration video, the "story" progresses, and based on the interactive script, corresponding interactive options are provided at specific points in time. After triggering the interactive action, a corresponding response is provided. Because the demonstration video can include multiple "scripted" segments and provide users with interactive options, and the accompanying text for these options can be described according to the specific "story," a "scripted" interactive process can be achieved.

In practical applications, the specific technical solutions provided in this application can be applied in various specific scenarios, especially for products associated with related promotional activities, where the method described in this application is more suitable for providing specific display videos. For example, one scenario may include a "group buying" scenario (a shopping method where consumers, whether acquainted or not, unite to increase their negotiating power with merchants to obtain better prices) provided in the product information system. A display video generated specifically for a product can be placed on the relevant interface of this "group buying" scenario (e.g., the homepage), where users can click to play the display video. Since "low price" is a key factor attracting users in scenarios like "group buying," the display video can also include descriptions of corresponding information, such as dedicated segments explaining price advantages, and additional atmospheric effects. Furthermore, the display video interface can provide options for users to claim "red envelopes," "coupons," and other related user benefits, etc.

Furthermore, specific "group buying" activities usually correspond to information such as "group buying start time," meaning that the discounted price can only be enjoyed after the "group buying start time" begins, and the number of participating products may also be limited. Therefore, in practical implementation, for products associated with promotional activities, they can be displayed on relevant pages before the promotion begins. While users are watching videos showcasing these products, if the promotion is about to start, news clips can be inserted to create an atmosphere for the user. Moreover, this atmosphere can be further enhanced by providing countdown components on top of the video interface, and so on.

From a system architecture perspective, referring to Figure 1, this embodiment of the application can implement the above functions through a client and a server of a product object information system. The client is mainly used for front-end interaction, including receiving user requests and providing playback of specific videos and receiving interactive operations. The server mainly includes a server that directly interacts with the client, which can be used to save display videos and interactive scripts associated with specific product objects and provide them to the client upon receiving a request. Furthermore, as mentioned above, this embodiment of the application can also provide video producers with tools for editing display videos, such as adding functional description information to specific video clips, and providing users with related components for adding special effects or for obtaining real-time user information (including the number of participants, the number of orders, etc.). In addition, tools for automatically generating interactive scripts can be provided, including options for adding the position, text, and response method of specific interactive operation options on the timeline, which can then automatically generate the corresponding interactive scripts, etc.

The specific implementation schemes provided in the embodiments of this application will be described in detail below.

Example 1

First, from the perspective of the client of the product object information system, this embodiment provides a method for processing product object display videos, as shown in Figure 2. Specifically, this method may include:

S201: Receive a request to play a display video of the target product object; the display video includes multiple segments with different functions.

The demonstration video can be a pre-recorded video of the product, specifically, it can be recorded while a specific person is explaining the target product. This demonstration video can be displayed on specific pages, such as the product details page, search results page, etc., as mentioned above. Alternatively, although the demonstration video provided in this embodiment is pre-recorded, it enables user interaction, achieving an experience close to that of live video. Therefore, it is more suitable for playing to users during promotional activities involving the product. For example, when a product participates in a "group buying" activity organized by the product information system, this demonstration video can be recorded to introduce not only the basic attributes of the product but also the details of the activity, including discount methods, when and how to obtain greater discounts, etc. Therefore, the demonstration video can also be displayed on pages related to specific promotional activities, such as the "homepage" of a promotion, or on the homepage of a dedicated "group buying" channel within the product information system, etc. After a user sees a video tutorial link for a specific product on a particular page, they can click the link to request a detailed explanation of that product.

In addition, an entry point for playing such pre-recorded display videos can be provided in the relevant live video interface, so that users can also initiate viewing requests for specific product display videos during the live broadcast, and so on.

S202: Play the demonstration video and provide an interactive area in the playback interface. The interactive area is used to display interactive operation options. The interactive operation options are associated with display text and are displayed as the playback progress of the demonstration video. The display text is used to describe the interactive needs that users may have while watching the demonstration video.

Upon receiving a specific request, the system can retrieve a demonstration video of the target product. If an interactive script is associated with it, it can also retrieve at least one copy of the interactive script associated with the demonstration video. If this is the first time the client receives a request for explanation of the target product, it can request and load the demonstration video and corresponding interactive script from the server. The demonstration video and interactive script can then be stored in a local cache. This way, subsequent requests from the user for explanation of the same product can be loaded from the local cache.

The demonstration videos can be provided by specific user producers (including merchants or third-party video production service providers). As mentioned earlier, tools can be provided to these users. When recording the demonstration video, users can first record multiple segments, each explaining the product from different perspectives. These segments can then be entered into the tool, where functional descriptions can be added. These descriptions can include information on the product's "performance," "parameters," "appearance," and "promotional offers." After adding these descriptions, the segments can be strung together to form a complete demonstration video. Furthermore, the order of the segments can be adjusted based on the product category and other information.

Alternatively, producers can record the entire video directly (i.e., not in segments), and then use relevant tools to "mark" the video timeline, marking multiple segments and adding functional descriptions to each segment, and so on.

Regardless of the specific method used to record the video and add functional description information, the tool can obtain and save the functional description information and corresponding start and end time information of each segment for use in specific processes such as navigation during user interaction.

In addition, various functional components can be provided in video production tools. Users can use these components to add specific atmospheric effects to videos, or add additional information. For example, specific additional information can include statistical information related to real-time user access. For instance, when playing a product participating in a group-buying activity, the real-time number of participants, the number of orders, and information on users currently placing orders can be displayed during the video presentation.

After obtaining the specific demonstration video, it can be played. During playback, interactive operation options are provided in the interactive area of the interface according to the playback progress. Since the demonstration video is produced and arranged according to a certain "script," it essentially provides users with operation options to initiate interactions as the "plot" unfolds within the video. The accompanying text for these interactive operation options describes the interactive needs that users may have while watching the demonstration video, and corresponds to the functional description information of the segment where the interactive operation option appears or the segment that fulfills the need. In other words, the user's potential needs during video viewing have already been considered in the "script." Users only need to follow the guidance in the "script" to trigger specific interactions without needing to manually input specific request text. Furthermore, since the specific video also contains segments with corresponding functions, this scripted design enables interaction between the user and the pre-recorded demonstration video.

S203: Provide a corresponding response result based on the triggering status of the interactive operation option.

After providing specific interactive action options, a corresponding response can be provided based on how those options are triggered. The specific response method corresponds to the interactive requirement described by the chosen action option.

For example, specific interactive needs may include the need to further understand the target product from a specified perspective. In this case, after a specific interactive action option is triggered, the display video can jump to the segment used to fulfill that need. For example, an action option with text such as "Not worth it" can be provided. After the user triggers this action option, they can jump to a segment introducing the discount information of the specific product, including price comparisons with other products online, comparisons with historical prices, and so on. It should be noted that, in specific implementation, to further enhance the user experience, when recording specific segments, "conversational" content can be provided at the beginning of the segment to respond to the user's interactive requests, giving the user the feeling that a "host" is answering their questions. For example, after triggering the specific "Not worth it" action option, when jumping to a certain segment, at the beginning of that segment, the "host" user can first say, "Do you think it's not worth it? Let me compare it for you," etc., before proceeding to the formal explanation of the price. In this context, the transitional segments can also be independent short segments. When navigating to a target segment based on a user's trigger action, these short segments, which provide a "conversational" response to the user's interactive requests, can be played first. Then, the specific target segment designed to meet the user's needs can be played. Alternatively, if the playback proceeds sequentially to a target segment according to a pre-arranged sequence, the content of that target segment can be played directly without inserting the aforementioned "conversational" response segments.

It's worth noting that when providing product demonstration videos, the script and tone of the videos can be designed according to the characteristics of the target user group. For example, if a product targets a younger, more fashionable demographic, the script and tone can be more playful or quirky; if it targets an older demographic, the script and tone can be more composed, and so on. Alternatively, if the same product may target multiple different user groups, multiple demonstration videos can be provided, with the script and tone tailored to the needs of each group. In this case, the client can select the appropriate demonstration video based on the user's associated user group and provide interactive options according to the associated interactive script, and so on.

Furthermore, specific interactive needs can also include the desire to purchase the target product. That is, while watching a product demonstration video, a user may develop a desire to purchase the product. In this case, interactive options such as "Buy It" can be provided in the interactive area. Once triggered, these options can lead to a page displaying the product's details or other pages where a purchase can be made. Alternatively, in another implementation, since the user has already learned about the product details through the demonstration video, clicking "Buy It" or other interactive options to express their purchase desire or intention can directly initiate the order generation and settlement process for the target product. In other words, the user can place an order through these interactive options provided during the video playback. After clicking "Buy It," they can proceed to the order confirmation page to confirm the quantity and other information, without needing to navigate to the details page or other pages to click "Buy Now" or "Add to Cart," thus further shortening the user's workflow.

Furthermore, while the aforementioned interactive needs primarily aim to obtain more detailed information about specific products or perform certain operations on them, in practical applications, there may also be a need to interact with specific characters in the video. For example, a user might want to greet a character in the video. Therefore, specific interactive needs could also include interacting with characters in the displayed video. In this case, after the interactive operation option is triggered, corresponding ambient effects can be provided, or the displayed video can be redirected to a corresponding segment for playback. For example, the text for a specific interactive operation option could include "Investiture of the Gods." After the user triggers this option, relevant effects can be added to the video, including adding relevant stickers to the characters in the video to present a "Investiture of the Gods" effect. Alternatively, the interactive operation option could include "Who are you?", which, after being triggered, could redirect to a video segment where the corresponding character introduces themselves, or it could trigger the display of text such as: "Who I am is not important, what's important is that *** is indeed a great deal," etc.

In practice, the interactive options can be displayed in various ways. For example, a main interactive area can be provided at the top of the video playback interface, as shown at point 31 in Figure 3-1(A). Within this main interactive area, various information about the product being introduced in the video can be displayed in a flip-out manner. For instance, as shown in Figure 3-1(B), flipping the screen displays thumbnails, product names, prices, and other information about the product at different times. Furthermore, the content displayed in this main interactive area can be moved left and right to attract the user's attention.

Building upon the aforementioned main interactive area, during video playback, the interaction can be extended to display specific interactive options. For example, as shown at point 32 in Figure 3-1(A), specific interactive options can be displayed as bubbles. Specifically, during the playback of a product demonstration video, interactive options such as "Buy It," "Godhood," and "Not Cost-Effective," as shown in Figure 3-1(C), can be displayed at certain moments. If no user trigger operation for a specific interactive option is received within a threshold time period, the bubble can be hidden, i.e., it can disappear. Later, as the video plays, another batch of bubbles can be displayed at different times to present other interactive options, and so on. If a user trigger operation for a particular interactive option is received, a corresponding response can be provided according to the specific interactive script. For example, if a product is a beverage, and the text of an interactive option provided at a certain moment is "Is it sweet?", after the user clicks to trigger this option, they can jump to a segment explaining the flavor of the product.

In practical applications, information about other users' actions on the target product can be displayed above the video interface. These actions could include purchasing, adding to cart, adding to favorites, joining a group purchase, etc. Furthermore, if the target product is associated with a group-buying promotion, the number of current participants and/or purchasers can be displayed above the video interface. Additionally, when the number of participants and/or purchasers reaches a threshold, a notification about the group-buying activity can be provided to enhance user awareness of the promotion.

It should be noted that, in order to implement the above functions, since it is necessary to obtain real-time user operation information from the relevant server, the embodiments of this application can provide users with relevant components. During the production of the display video, the user can choose whether to add the component to the display video. If added, the user can read the specific user operation information from the relevant server or receive the user operation information pushed by the relevant server during the playback of the display video and display it on the upper layer of the display video interface.

Furthermore, as mentioned earlier, specific target products can be associated with promotional activities, and these promotions can be associated with start times. In this case, notification information about the upcoming promotion can be provided by inserting a segment into the demonstration video before the start time associated with the promotion. That is, if a product participates in a promotion that starts at a specific time on a specific date, such as selling at a discounted price starting at 10:00 AM on June 16th, and a user starts watching the product's demonstration video at 9:30 AM on June 16th, a segment can be inserted at 9:40 AM to introduce that the product will be sold at a certain price starting at 10:00 AM, and so on. Alternatively, if the merchant associated with the product plans to distribute user benefits such as coupons specifically for that product at 9:55 AM, a notification message about this event can also be inserted into the demonstration video, and so on.

By using the aforementioned interstitial clips, an atmosphere can be created for the user. Furthermore, to further enhance this atmosphere, a countdown component can be provided within the video display interface to indicate the upcoming promotion, along with animated displays of the discounted price.

Furthermore, in specific implementations, since the display video in this embodiment includes multiple video segments, a countdown timer for the current segment can be provided based on its duration during playback. In other words, while traditional video playback interfaces typically only display the total video duration and current playback progress, this embodiment also provides the user with information on the remaining duration of the currently playing segment. This allows the user to obtain richer information, helping them decide whether to wait for the current segment to finish playing or skip to another segment, etc.

In addition, to facilitate users jumping to other segments, tag information about other segments can be provided after the current segment has played for a certain time threshold, or after receiving a user's click on the countdown component. Users can then jump to the corresponding segment by clicking on the tag. For example, as shown at point 33 in Figure 3-2(A), this is the area used to display the countdown component. Figure 3-2(B) provides a specific example of a video display. After the current segment has played for a certain time or the countdown component is triggered, the tag options shown in Figure 3-2(C) can be displayed. For example, if the current product is a mascara, and the video includes multiple segments introducing its selling points, price, makeup effect, and waterproof effect, the tags displayed near the countdown component could include selling points, price, makeup effect, waterproof effect, etc. Users can jump to the corresponding segment by clicking on a specific tag.

Furthermore, as shown at point 34 in Figure 3-3(A), a subtitle area can be provided above the video display interface. During the playback of the video, subtitle information about the target product can be displayed. For example, the subtitles can exist in the form of bullet comments. Specifically, as shown in Figure 3-3(B), the specific subtitle information can include historical review content posted by users who have purchased the target product. Alternatively, the specific subtitle information can also include subtitle information added to the segment corresponding to the function, which is displayed during the playback time of the corresponding segment. In other words, as the video plays, subtitle content related to the specific "plot" can be added. This subtitle content can output fixed content at fixed points in time as the video progresses, and so on.

Furthermore, in practical implementation, a single demonstration video can be divided into explicit and hidden segments. By default, explicit segments are played. During playback, if the user triggers an interactive action, the video can navigate to the next segment based on that action. If the user has watched all the explicit segments, the hidden segments can be played. For example, in practical applications, a segment reminding the user to place an order can be provided for a specific product. However, this segment is hidden by default. If the user has watched the explicit segments but has not yet placed an order, the hidden segment can be played, and so on.

It should be noted that there are multiple ways to implement the display and response methods of various interactive operation options in the embodiments of this application. For example, one way is to implement the relevant functions directly in the client code. Alternatively, it can be implemented through the aforementioned interactive scripts. Regarding interactive scripts, multiple interactive scripts can be associated with the same display video. Each interactive script can correspond to an interactive operation option added to the display video and can be used to describe the appearance time, text, response method, and other information of that interactive operation option. Specifically, the interactive script information can be edited by server-side developers, or it can be generated using the script generation tool mentioned above. In addition, scripts triggered by information such as time can also be included. For example, if a promotional activity for a certain product starts at a certain time, a "news" video clip can be inserted half an hour or ten minutes before that time. This news-style video clip can be used to notify users of the upcoming promotional activities for the current product. The so-called "interruption" refers to pausing the currently playing video clip and replacing it with the news-style video clip. After the news-style video clip finishes playing, the original playback schedule will resume, and so on.

In summary, through the embodiments of this application, a "scripted" interaction can be achieved by explaining product information through pre-recorded demonstration videos. Specifically, the demonstration video can include multiple segments corresponding to different functional descriptions, and the explanatory text, tone, etc., in the segments can be designed according to a pre-set "script." Furthermore, interactive operation options can be provided to users during the playback of the demonstration video. These interactive operation options can be associated with corresponding demonstration text information, and the specific demonstration text can also correspond to the settings in the "script." In this way, users can initiate interactive operations through specific interactive operation options, and the client can provide corresponding response results. This approach allows for interactive methods while explaining product information through pre-recorded demonstration videos, enabling users to obtain a sense of realism and interactive experience similar to watching live videos. This combines the advantages of recorded demonstration videos and live videos, improving the efficiency of information acquisition for users.

It should be noted that in practical applications, the interaction between users and the demonstration videos can also be used to statistically analyze users' interest or preferences for specific products. The statistical results can be provided to merchants and other users to optimize product or marketing strategies for those products. In practical applications, this solution can also be used for new product testing. For example, before officially launching a product, merchants can provide multiple test versions, each with a demonstration video and interactive options, following the solution provided in this application. As users watch the demonstration videos of each test version, the triggering of interactive options is statistically analyzed. This allows for the analysis of user preferences for each test version, or their level of interest in a specific attribute within a particular test version, etc., thus helping users select test versions or conduct further new product development.

Example 2

This second embodiment provides a method for displaying product objects via video, from the perspective of client-side data processing, using interactive scripts to display interactive operation options and control responses. Referring to Figure 4, this method may include:

S401: Receive a request to explain the target product object;

S402: Obtain the display video of the target product object and at least one associated interactive script. The display video includes multiple segments with different functions. The interactive script includes the appearance time of the interactive operation option, the display text associated with the interactive operation option, and the response method information after triggering. The display text is used to describe the interactive needs that the user may have while watching the display video.

S403: During the playback of the display video, the interactive operation options are provided according to the playback progress of the display video and the interactive script, and a response result is provided after the interactive operation option is triggered.

Example 3

This third embodiment provides a method for generating product display videos from the perspective of video processing tools provided to the display video producers. Referring to Figure 5, the method may include:

S501: Receive multiple video clips submitted for the target product object;

S502: Provides operation options for adding functional description information to the plurality of video segments;

Specifically, it can also provide users with candidate function description options based on commonly used function description information, allowing users to add function description information to specific segments by selecting specific options.

S503: After receiving the function description information through the operation options, the multiple video clips are concatenated and edited to generate a display video about the product object.

After adding functional descriptions associated with the video clips, multiple clips can be strung together to create a presentation video. In an optional implementation, the tool can also determine whether any uploaded clips are missing a description of a specific function, based on information such as the product category. If so, it can prompt the user to add it. For example, for cosmetic products, descriptions typically include product parameters, color, and makeup effect. If a user's uploaded clips lack descriptions of the makeup effect, the tool can prompt the user to add such clips to make the final presentation video more complete, and so on.

In addition, components for adding ambient effects to the display video can be provided, and/or components for adding real-time user actions associated with the target product object to the display video.

Example 4

This fourth embodiment provides a method for generating interactive scripts from the perspective of script generation tools. Referring to Figure 6, the method may include:

S601: Obtain the display video of the target product object, wherein the display video includes multiple video segments, and each video segment corresponds to functional description information;

S602: Provide an interface for adding interactive operation options to the display video, for determining the display time, display text and response method information of the interactive operation options;

S603: Generate an interactive script based on the display time, display text, and response method information of the interactive operation option, so as to provide interactive operation options according to the playback progress of the display video during the playback of the display video, and provide a response result after receiving the interactive operation through the interactive operation option.

For the parts not described in detail in Examples 2 to 4, please refer to the description in Example 1, which will not be repeated here.

It should be noted that the embodiments of this application may involve the use of user data. In practical applications, user-specific personal data may be used in the scheme described herein within the scope permitted by applicable laws and regulations, provided that it complies with the applicable laws and regulations of the country (e.g., with the user's explicit consent, with the user being properly notified, etc.).

Corresponding to Embodiment 1, this application also provides a product object display video processing device, as shown in Figure 7. This device may include:

The request receiving unit 701 is used to receive a request to play a display video of the target product object; the display video includes multiple segments with different functions.

Interactive operation option providing unit 702 is used to play the demonstration video and provide an interactive area in the playback interface. The interactive area is used to display interactive operation options. The interactive operation options are associated with display text and are displayed as the playback progress of the explanatory video. The display text is used to describe the interactive needs that users may have while watching the demonstration video.

The response result providing unit 703 is used to provide a corresponding response result based on the triggering status of the interactive operation option.

The interactive requirements include the need to gain a further understanding of the target product from a specified perspective;

At this point, the response result providing unit can specifically be used for:

After the interactive operation option is triggered, the display video will jump to the target segment used to meet the requirement for playback; wherein the explanatory text and/or tone associated with the target segment corresponds to the display text associated with the interactive operation option.

Alternatively, the interaction requirement may include the need to interact with the characters in the displayed video;

At this point, the response result providing unit can specifically be used for:

Once the interactive operation option is triggered, corresponding ambient effects are provided, or the display video is redirected to the corresponding target segment for playback.

Alternatively, the interaction requirement may include a requirement to purchase the target product.

At this point, the response result providing unit can specifically be used for:

Once the interactive operation option is triggered, the order generation and settlement process for the target product object is initiated.

Additionally, the device may also include:

An interactive script acquisition unit is used to acquire at least one interactive script associated with the display video. The interactive script includes the appearance time of the interactive operation option, the display text associated with the interactive operation option, and the response method information after triggering, so as to provide the interactive operation option and the response result after the interactive operation option is triggered according to the interactive script during the playback of the display video.

The interactive operation options can be displayed in the form of bubbles. If no user trigger operation is received within a threshold time period, the bubble will be hidden.

Additionally, the device may also include:

The user information providing unit is used to provide information on the operations that other users are performing on the target product object on the interface of the displayed video.

The target product is associated with group-buying promotional activity information;

At this point, the device may also include:

The number of participants information unit is used to provide information on the number of participants and/or the number of people who have purchased tickets on the upper layer of the interface of the displayed video.

Additionally, it may include:

The group-buying notification unit is used to provide notification information about the group-buying when the number of participants and/or purchasers reaches a threshold.

Furthermore, the target product object may be associated with promotional activity information, and the promotional activity may be associated with start time information;

At this point, the device may also include:

An interstitial unit is used to provide notification information about the upcoming start of the promotional activity by inserting segments into the display video before the start time associated with the promotional activity.

Additionally, the device may also include:

A countdown unit is used to provide a countdown component in the display video interface to indicate that the promotional activity is about to begin, and to display the discounted price information in conjunction with animation effects.

Furthermore, the device may also include:

A countdown component providing unit is used to provide a countdown component during the playback of the displayed video. The countdown component is used to provide playback countdown information about the current segment based on the duration of the current segment.

Additionally, the device may also include:

The tag providing unit is used to provide tag information about other segments after the current segment playback threshold time length or after receiving a user's trigger operation request for the countdown component, so that the user can jump to the corresponding segment for playback by operating on the tag.

Furthermore, the device may also include:

The subtitle information display unit is used to display subtitle information about the target product object during the playback of the display video;

The subtitle information includes: historical review content information posted by users who have purchased the target product, and/or, subtitle information added to the segment corresponding to the function, and the subtitle information is displayed during the playback time of the corresponding segment.

The plurality of segments include explicit segments and hidden segments;

The video playback unit can be specifically used for:

Play the explicit segments associated with the displayed video;

At this point, the device may also include:

The judgment unit is used to determine whether the user has finished watching the explicit segment. If so, the video playback unit is triggered to play the hidden segment.

Corresponding to Embodiment 2, this application also provides a product object display video display device, as shown in Figure 8. This device may include:

The request receiving unit 801 is used to receive requests for explanation of the target product object;

The data acquisition unit 802 is used to acquire the display video of the target product object and at least one interactive script associated with it. The display video includes multiple segments with different functions. The interactive script includes the appearance time of the interactive operation option, the display text associated with the interactive operation option, and the response method information after triggering. The display text is used to describe the interactive needs that users may have while watching the display video.

The interactive unit 803 is used to provide interactive operation options based on the playback progress of the display video and the interactive script during the playback of the display video, and to provide a response result after the interactive operation option is triggered.

Corresponding to Embodiment 3, this application also provides an apparatus for generating a product object display video. Referring to Figure 9, the apparatus may include:

The video clip receiving unit 901 is used to receive multiple video clips submitted for the target product object;

Operation option providing unit 902 is used to provide operation options for adding functional description information to the plurality of video segments;

The function description information receiving unit 903 is used to receive the function description information through the operation options, and then generate a display video about the product object by concatenating and editing the multiple video clips.

Additionally, the device may also include:

A component providing unit is used to provide components for adding ambient effects to the display video, and/or components for adding real-time user operation information associated with the target product object to the display video.

Corresponding to Embodiment 4, this application also provides an apparatus for generating interactive scripts. Referring to FIG10, the apparatus may include:

The video acquisition unit 1001 is used to acquire the display video of the target product object. The display video includes multiple video segments, and each video segment corresponds to functional description information.

The interface providing unit 1002 is used to provide an interface for adding interactive operation options to the display video, so as to determine the display time, display text and response method information of the interactive operation options;

The script generation unit 1003 is used to generate an interactive script based on the display time, display text and response method information of the interactive operation option, so as to provide interactive operation options according to the playback progress of the display video during the playback of the display video, and provide a response result after receiving the interactive operation through the interactive operation option.

In addition, embodiments of this application also provide a computer-readable storage medium storing a computer program thereon, which, when executed by a processor, implements the steps of the method described in any of the foregoing method embodiments.

And an electronic device, comprising:

One or more processors; and

A memory associated with the one or more processors, the memory being used to store program instructions that, when read and executed by the one or more processors, perform the steps of the method described in any of the foregoing method embodiments.

Figure 11 illustrates the architecture of an electronic device, such as a mobile phone, computer, digital broadcasting terminal, messaging device, game console, tablet, medical device, fitness device, personal digital assistant, aircraft, etc.

Referring to FIG11, device 1100 may include one or more of the following components: processing component 1102, memory 1104, power supply component 1106, multimedia component 1108, audio component 1110, input/output (I/O) interface 1112, sensor component 1114, and communication component 1116.

Processing component 1102 typically controls the overall operation of device 1100, such as operations associated with display, telephone calls, data communication, camera operation, and recording operations. Processing component 1102 may include one or more processors 1120 to execute instructions to perform all or part of the steps of the methods provided in this disclosure. Furthermore, processing component 1102 may include one or more modules to facilitate interaction between processing component 1102 and other components. For example, processing component 1102 may include a multimedia module to facilitate interaction between multimedia component 1108 and processing component 1102.

Memory 1104 is configured to store various types of data to support the operation of device 1100. Examples of this data include instructions for any application or method operating on device 1100, contact data, phonebook data, messages, pictures, videos, etc. Memory 1104 can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic storage, flash memory, magnetic disk, or optical disk.

Power supply component 1106 provides power to various components of device 1100. Power supply component 1106 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to device 1100.

Multimedia component 1108 includes a screen that provides an output interface between device 1100 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touchscreen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensors may sense not only the boundaries of touch or swipe actions but also the duration and pressure associated with the touch or swipe operation. In some embodiments, multimedia component 1108 includes a front-facing camera and/or a rear-facing camera. When device 1100 is in an operating mode, such as a shooting mode or a video mode, the front-facing camera and/or rear-facing camera may receive external multimedia data. Each front-facing camera and rear-facing camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

Audio component 1110 is configured to output and/or input audio signals. For example, audio component 1110 includes a microphone (MIC) configured to receive external audio signals when device 1100 is in an operating mode, such as call mode, recording mode, and voice recognition mode. The received audio signals may be further stored in memory 1104 or transmitted via communication component 1116. In some embodiments, audio component 1110 also includes a speaker for outputting audio signals.

I/O interface 1112 provides an interface between processing component 1102 and peripheral interface modules, such as keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to, home buttons, volume buttons, power buttons, and lock buttons.

Sensor assembly 1114 includes one or more sensors for providing status assessments of various aspects of device 1100. For example, sensor assembly 1114 may detect the on/off state of device 1100, the relative positioning of components such as the display and keypad of device 1100, changes in the position of device 1100 or a component of device 1100, the presence or absence of user contact with device 1100, the orientation or acceleration/deceleration of device 1100, and temperature changes of device 1100. Sensor assembly 1114 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. Sensor assembly 1114 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, sensor assembly 1114 may also include an accelerometer, a gyroscope, a magnetometer, a pressure sensor, or a temperature sensor.

Communication component 1116 is configured to facilitate wired or wireless communication between device 1100 and other devices. Device 1100 can access wireless networks based on communication standards, such as WiFi, or mobile communication networks such as 2G, 3G, 4G/LTE, and 5G. In one exemplary embodiment, communication component 1116 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, communication component 1116 further includes a near-field communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, device 1100 may be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field-programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic components to perform the methods described above.

In an exemplary embodiment, a non-transitory computer-readable storage medium including instructions is also provided, such as a memory 1104 including instructions, which can be executed by a processor 1120 of device 1100 to perform the method provided by the present disclosure. For example, the non-transitory computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc.

As can be seen from the above description of the embodiments, those skilled in the art can clearly understand that this application can be implemented by means of software plus necessary general-purpose hardware platforms. Based on this understanding, the technical solution of this application, in essence, or the part that contributes to the prior art, can be embodied in the form of a software product. This computer software product can be stored in a storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes several instructions to cause a computer device (which may be a personal computer, server, or network device, etc.) to execute the methods described in various embodiments or some parts of the embodiments of this application.

The various embodiments in this specification are described in a progressive manner. Similar or identical parts between embodiments can be referred to mutually. Each embodiment focuses on describing the differences from other embodiments. In particular, for system or system embodiments, since they are basically similar to method embodiments, the description is relatively simple, and relevant parts can be referred to the descriptions in the method embodiments. The systems and system embodiments described above are merely illustrative. The units described as separate components may or may not be physically separate. The components shown as units may or may not be physical units; that is, they may be located in one place or distributed across multiple network units. Some or all of the modules can be selected to achieve the purpose of this embodiment according to actual needs. Those skilled in the art can understand and implement this without creative effort.

The product display video processing method and apparatus provided in this application have been described in detail above. Specific examples have been used to illustrate the principles and implementation methods of this application. The descriptions of the above embodiments are only for the purpose of helping to understand the method and its core ideas. Furthermore, those skilled in the art will recognize that, based on the ideas of this application, there will be changes in the specific implementation methods and application scope. Therefore, the content of this specification should not be construed as a limitation of this application.

Claims (14)

1. A method for processing video of a product display, characterized in that it includes: Receive a request to play a display video of the target product; the display video includes multiple segments with different functions. The demonstration video is played, and an interactive area is provided in the playback interface. The interactive area is used to display interactive operation options, which are associated with display text and are displayed as the video progresses. The display text is used to describe the interactive needs that users may have while watching the demonstration video. Based on the triggering of the interactive operation options, corresponding response results are provided; wherein, the interactive operation options include operation options for expressing possible reasons or existing questions when the user does not have the intention to purchase, so as to conduct testing and/or optimization of marketing plans related to the target product by statistically analyzing the triggering of the operation options. 2. The method according to claim 1, characterized in that, The interactive requirements include the need to gain a further understanding of the target product from a specified perspective; The provision of corresponding response results based on the triggering status of the interactive operation options includes: After the interactive operation option is triggered, the display video will jump to the target segment used to meet the requirement for playback; wherein the explanatory text and/or tone associated with the target segment corresponds to the display text associated with the interactive operation option. 3. The method according to claim 1, characterized in that, The interactive requirements include the need to interact with the characters in the displayed video; The provision of corresponding response results based on the triggering status of the interactive operation options includes: Once the interactive operation option is triggered, corresponding ambient effects are provided, or the display video is redirected to the corresponding target segment for playback. 4. The method according to claim 1, characterized in that, The interactive requirements include the need to purchase the target product. The provision of corresponding response results based on the triggering status of the interactive operation options includes: Once the interactive operation option is triggered, the order generation process for the target product object is initiated. 5. The method according to any one of claims 1 to 4, characterized in that, The target product is associated with promotional activity information, and the promotional activity is associated with start time information. The method further includes: Prior to the start time associated with the promotional activity, notification information about the upcoming start of the promotional activity is provided by inserting clips into the display video. 6. The method according to any one of claims 1 to 4, characterized in that it further comprises: During the playback of the demonstration video, a countdown component is provided, which provides playback countdown information for the current segment based on the duration of the current segment. 7. The method according to any one of claims 1 to 4, characterized in that it further comprises: During the playback of the demonstration video, subtitle information about the target product is displayed; The subtitle information includes: historical review content information posted by users who have purchased the target product, and/or, subtitle information added to the segment corresponding to the function, and the subtitle information is displayed during the playback time of the corresponding segment. 8. A method for displaying product objects via video, characterized in that it includes: Receive a request to explain the target product object; Obtain the display video of the target product object and at least one associated interactive script. The display video includes multiple segments with different functions. The interactive script includes the appearance time of the interactive operation option, the display text associated with the interactive operation option, and the response method information after triggering. The display text is used to describe the interactive needs that users may have while watching the display video. During the playback of the demonstration video, interactive operation options are provided according to the playback progress of the demonstration video and the interactive script, and a response result is provided after the interactive operation option is triggered; wherein, the interactive operation options include operation options for expressing possible reasons or existing questions when the user does not have the intention to purchase, so as to conduct testing and/or optimization of marketing plans related to the target product by statistically analyzing the triggering of the operation options. 9. A method for generating a product object display video, characterized in that it includes: Receive multiple video clips submitted for the target product object; Provide operation options for adding functional description information to the multiple video clips; After receiving the function description information through the operation options, the multiple video clips are concatenated and edited to generate a display video of the product object. An interactive area is then provided in the playback interface for playing the display video. This interactive area displays interactive operation options, each associated with accompanying text, which is displayed as the video progresses. The text describes potential interactive needs that users may have while watching the display video. The interactive operation options include options for expressing possible reasons or questions that might arise if a user does not express a purchase intention. This allows for statistical analysis of the triggering of these operation options, enabling testing and/or optimization of marketing strategies related to the target product object. 10. A method for generating interactive scripts, characterized in that it includes: Obtain a display video of the target product object, wherein the display video includes multiple video segments and each video segment corresponds to functional description information; An interface is provided for adding interactive operation options to the display video, for determining the display time, display text and response method information of the interactive operation options; Based on the display time, display text, and response method information of the interactive operation options, an interactive script is generated to provide interactive operation options according to the playback progress of the display video during playback, and to provide a response result after receiving an interactive operation through the interactive operation options; wherein, the interactive operation options include operation options for expressing possible reasons or existing questions when the user does not have the intention to purchase, so as to conduct testing and/or optimization of marketing plans related to the target product by statistically analyzing the triggering of the operation options. 11. A product object display video processing device, characterized in that it comprises: The request receiving unit is used to receive a request to play a display video of the target product object; the display video includes multiple segments with different functions. An interactive operation option providing unit is used to play the demonstration video and provide an interactive area in the playback interface. The interactive area is used to display interactive operation options. The interactive operation options are associated with display text and are displayed as the video progresses. The display text is used to describe the interactive needs that users may have while watching the demonstration video. The response result providing unit is used to provide corresponding response results based on the triggering status of the interactive operation options; wherein, the interactive operation options include operation options for expressing possible reasons or existing questions when the user does not have the intention to purchase, so as to conduct testing and/or optimization of marketing plans related to the target product by statistically analyzing the triggering status of the operation options. 12. A product object display video display device, characterized in that it comprises: The request receiving unit is used to receive requests for explanations of the target product object; The data acquisition unit is used to acquire the display video of the target product object and at least one interactive script associated with it. The display video includes multiple segments with different functions. The interactive script includes the appearance time of the interactive operation option, the display text associated with the interactive operation option, and the response method information after triggering. The display text is used to describe the interactive needs that users may have while watching the display video. An interactive unit is used to provide interactive operation options based on the playback progress of the display video and the interactive script during the playback of the display video, and to provide a response result after the interactive operation option is triggered; wherein, the interactive operation options include operation options for expressing possible reasons or existing questions when the user does not have the intention to purchase, so as to conduct testing and/or optimization of marketing plans related to the target product by statistically analyzing the triggering of the operation options. 13. An apparatus for generating a video displaying a product object, characterized in that it comprises: The video clip receiving unit is used to receive multiple video clips submitted for the target product object; An operation option providing unit is configured to provide operation options for adding functional description information to the plurality of video segments; The function description information receiving unit is configured to receive the function description information through the operation options, and then concatenate and edit the multiple video clips to generate a display video about the product object. This allows for the provision of an interactive area in the playback interface for playing the display video. The interactive area displays interactive operation options, each associated with accompanying text, which is displayed as the video progresses. The text describes potential interactive needs that users may have while watching the display video. The interactive operation options include options for expressing possible reasons or questions that might arise if a user does not express a purchase intention. This allows for statistical analysis of the triggering of these operation options to optimize testing and/or marketing strategies related to the target product object. 14. An apparatus for generating interactive scripts, characterized in that it comprises: The video acquisition unit is used to acquire the display video of the target product object. The display video includes multiple video segments, and each video segment corresponds to functional description information. An interface providing unit is used to provide an interface for adding interactive operation options to the display video, for determining the display time, display text and response method information of the interactive operation options; The script generation unit is used to generate an interactive script based on the display time, display text, and response method information of the interactive operation options. This script is used to provide interactive operation options according to the playback progress of the display video during playback, and to provide a response result after receiving an interactive operation through the interactive operation options. The interactive operation options include options for expressing possible reasons or questions regarding a user's lack of purchase intention, so that testing and/or optimization of marketing plans related to the target product can be performed by statistically analyzing the triggering of the operation options.