HK1225470B - Method and device for providing business object in page - Google Patents

Description

Method and device for providing business object information in a page

Technical Field

The present application relates to the technical field of page information processing, and in particular to a method and apparatus for providing business object information in a page.

Background Art

Some e-commerce websites may encounter pages that are very long due to the need to carry a large amount of brand or business objects. For example, a page may need to display information about hundreds or even thousands of business objects. Such pages are generally called "long pages."

A common problem with long pages like these is that, due to their length, users need to scroll their mouse wheel or drag the browser's slider multiple times to view the content further down the page. As a result, the content at the top of the page often receives higher exposure and action information, while the content further down the page may not receive the corresponding action information or even receive no exposure at all. Furthermore, some long pages may display business object information across multiple pages, and business objects placed further down the page generally have lower action information.

For content with high operational information, especially in some large-scale promotional activities, since this part of the content will be accessed in large quantities in a concentrated manner, the network resources such as the servers that provide this part of the content will bear huge access pressure; and for content with low operational information, due to the small number of visits, the network resources that provide this part of the content are not fully utilized, which not only causes a waste of access network resources, but also leads to load imbalance.

Therefore, how to make more business object information in long pages get exposure or click opportunities, fully utilize network resources, and reduce load imbalance has become a technical problem that urgently needs to be solved by those skilled in the art.

Summary of the Invention

The present application provides a method and apparatus for providing business object information in a page, which is conducive to balancing the exposure and operation information of each business object information in the page, making full use of network resources, and reducing load imbalance.

This application provides the following solutions:

A method for providing business object information in a page,

After receiving a page access request, providing a page;

The page includes at least one first area and at least one second area, the first area includes information of multiple target business objects, and the second area includes multiple sub-areas, each sub-area is used to display information of at least one business object;

The content of each area within the page is determined by:

For each business object in the sub-area, perform the following steps:

Collect statistics on the operation information of business objects displayed in the sub-area;

Determine the target business object's information based on the statistical results of the business object's operation information;

The information of the target business object is added to the first area, and the information of the target business object in the first area is associated with the position information of its corresponding sub-area, so that when the information of the target business object displayed in the first area is operated, it jumps to the position of the sub-area corresponding to the target business object.

A method for providing business object information in a page,

Receive a page, the page including at least one first area and at least one second area, the first area including information of multiple target business objects, the second area including multiple sub-areas, each sub-area being used to display information of at least one business object;

The content of each area within the page is determined by:

For each business object in the sub-area, perform the following steps:

Collect statistics on the operation information of business objects displayed in the sub-area;

Determine the target business object's information based on the statistical results of the business object's operation information;

The information of the target business object is added to the first area, and the information of the target business object in the first area is associated with the position information of its corresponding sub-area, so that when the information of the target business object displayed in the first area is operated, it jumps to the position of the sub-area corresponding to the target business object.

A method for providing information of a business object in a page, wherein the page includes at least one first area and at least one second area;

The second area includes a plurality of sub-areas, each sub-area being used to display information of at least one business object;

The first area includes information of a plurality of target business objects, and the information of the target business objects in the first area is associated with position information of their corresponding sub-areas;

When the information of the target business object displayed in the first area is operated, the process jumps to the position of the sub-area corresponding to the operated target business object.

A page providing information about a business object, the page comprising at least one first area and at least one second area;

The second area includes a plurality of sub-areas, each sub-area being used to display information of at least one business object;

The first area includes information of multiple target business objects. The information of the target business objects in the first area is associated with the position information of the corresponding sub-areas. When the information of the target business object displayed in the first area is operated, the page jumps to the position of the sub-area corresponding to the target business object.

A device for providing business object information in a web page, the device being configured to provide a web page upon receiving a web page access request; the web page comprising at least one first area and at least one second area, the first area comprising information on a plurality of target business objects, the second area comprising a plurality of sub-areas, each sub-area being configured to display information on at least one business object;

The content of each area within the page is determined by:

The information statistics unit is configured to perform the following steps on the business objects in each sub-area through the following sub-units:

The operation information statistics sub-unit is used to collect statistics on the operation information of the business objects displayed in the sub-area;

A target business object determination subunit is used to determine information of the target business object based on statistical results of the operation information of the business object;

A layout unit is used to add the information of the target business object to the first area, and to associate the information of the target business object in the first area with the position information of its corresponding sub-area, so that when the information of the target business object displayed in the first area is operated, it jumps to the position of the sub-area corresponding to the target business object.

A device for providing business object information in a web page, the device being configured to receive a web page, the web page comprising at least one first area and at least one second area, the first area comprising information on a plurality of target business objects, the second area comprising a plurality of sub-areas, each sub-area being configured to display information on at least one business object;

The content of each area within the page is determined by:

The information statistics unit is configured to perform the following steps on the business objects in each of the sub-areas through the following sub-units:

The operation information statistics sub-unit is used to collect statistics on the operation information of the business objects displayed in the sub-area;

A target business object determination subunit is used to determine information of the target business object based on statistical results of the operation information of the business object;

A layout unit is used to add the information of the target business object to the first area, and to associate the information of the target business object in the first area with the position information of its corresponding sub-area, so that when the information of the target business object displayed in the first area is operated, it jumps to the position of the sub-area corresponding to the target business object.

According to the specific embodiments provided in this application, this application discloses the following technical effects:

Through the embodiment of the present application, a page can be divided into a first area and a second area, wherein the second area is used to display information about specific business objects, while the first area is used to display target information whose operation information in the second area meets preset conditions. When the target information is operated, a jump can be made within the page to the location of the target information in the second area. Therefore, it is easy for users to discover information that is generally popular with users, and this information can also drive the exposure and clicks of other information displayed in the second area, thereby balancing the exposure and operation information of each business object information on the page, and further balancing the server load and improving resource utilization.

Of course, any product implementing the present application does not necessarily need to achieve all of the advantages described above at the same time.

BRIEF DESCRIPTION OF THE DRAWINGS

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the following briefly introduces the drawings required for use in the embodiments. Obviously, the drawings described below are only some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without creative work.

FIG1 is a flow chart of a method provided in an embodiment of the present application;

FIG2 is a schematic diagram of a first page layout method provided in an embodiment of the present application;

FIG3 is a schematic diagram of a second page layout method provided in an embodiment of the present application;

FIG4 is a schematic diagram of a device provided in an embodiment of the present application.

DETAILED DESCRIPTION

The following will be combined with the accompanying drawings in the embodiments of this application to clearly and completely describe the technical solutions in the embodiments of this application. Obviously, the embodiments described are only part of the embodiments of this application, not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by ordinary technicians in this field are within the scope of protection of this application.

In an embodiment of the present application, in order to allow the business objects in the long page to gain more exposure and opportunities to be clicked, thereby making the system load more balanced and improving resource utilization, at least one first area and at least one second area may be provided in the long page. The first area is generally located above the second area, wherein the second area is used to display the information of each business object. Therefore, the second area is generally also the largest area in the entire page and can be called the "main content area". The information of each business object displayed therein may generally be composed of pictures and/or text, and after such business object information is clicked, it can jump to other pages such as the business object details information page through links and the like.

Since the business object information displayed on a page is generally quite extensive, the second area can be divided into multiple sub-areas, with each sub-area displaying a portion of the business object information. The sub-areas can be arranged in a variety of ways, for example, without overlapping each other on the page. For example, they can be arranged horizontally, vertically, or both horizontally and vertically, and so on. Accordingly, when the page is displayed on a client through a browser, etc., horizontal and/or vertical scroll bars can be used for navigation control. Furthermore, the sub-areas can be arranged overlapping within the second area. For example, the second area within the same page can be displayed as multiple pages, and paging options, such as "next page" and "previous page" controls, can be provided within the page. Users can control their browsing of the business object information in each sub-area by controlling the options provided by these paging controls. It should be noted that in the aforementioned paging display scenario, while page turning operations may be involved, these operations actually correspond to jumps within the same page and cannot be considered jumps to other pages.

The first area is used to display information about target business objects whose action information in the second area meets preset conditions. For example, information about a specific business object. When a target business information displayed in the first area is acted upon, the page is not redirected to another page, such as the details page of the information. Instead, the page is redirected to the location of the target business object information in the second area within the current long page. This allows the user to view more content on the page and receive more clicks, as the information displayed in the first area meets the preset conditions (e.g., a high click-through rate). Furthermore, the first area is located closer to the top of the page. Due to the user's top-down browsing habits, the information displayed in the first area attracts more attention and is more likely to be clicked. After being clicked, the page is redirected to the actual location of the information. Because other business object information is displayed around that location, and users are generally more likely to pay attention to other information within their field of view, the surrounding information also has a higher chance of being acted upon. In short, this approach allows more content on the page to be exposed and clicked, thereby improving system resource utilization. This is described in detail below.

Example 1

First, it should be noted that when implementing the embodiments of this application, this can be achieved through the cooperation between the server and the client. The server is used to determine the specific content to be displayed on the page and can determine the layout of each part of the content on the page. The client, based on the user's operation instructions, requests the corresponding page data from the server and displays it. In this first embodiment, the detailed description is mainly from the perspective of the server.

Referring to Figure 1, Embodiment 1 of the present application first provides a method for providing business object information on a page from the perspective of the server. As described above, in this method, after receiving a page access request, a page can be returned. The page can include at least one first area and at least one second area. The second area includes multiple sub-areas, each of which is used to display information about at least one business object. The first area includes information about multiple target business objects. Specifically, the content of each area on the page can be determined by the following steps:

S101: Perform the following steps on each business object in the sub-area:

S1011: Collecting statistics on the operation information of the information displayed in the sub-area;

The operational information of the information displayed in the second area may be click-through rate, transaction rate, number of unique visitors (UV), etc. To collect statistics on the operational information, the user's operational information on each business object information displayed may be first obtained. Specifically, this may be determined by analyzing and collecting logs recording click information,/or visitor information, and/or transaction information, etc., or by collecting click, visitor, and other information in real time.

In a specific implementation, the user can first be provided with a page in its initial state. In this initial state, the information displayed on the page about each business object can be arranged randomly or by category, brand, etc. After the user has visited the page in this initial state for a period of time, information about the user's access to each business object can be collected, and then, based on this information, the operation information of each business object can be statistically analyzed. Alternatively, the operation information of each business object can be statistically analyzed based on the access information within a time period such as the previous day or the previous hour. In addition, the operation information of each business object can be comprehensively determined based on the click-through access information of each business object on other pages, and so on.

S1012: Determine information of a target business object based on statistical results of the operation information of the business object;

Based on the operational information of each business object, operational information of the various business object information displayed in each sub-area of the second area can be statistically analyzed, thereby providing a basis for subsequently determining which target business information to display in the first area. The specific target business object information can be determined in a variety of specific ways, which will be described in detail later in conjunction with step S102.

S102: Add the information of the target business object to the first area, and associate the information of the target business object in the first area with the location information of its corresponding sub-area, so that when the information of the target business object displayed in the first area is operated, it jumps to the location of the sub-area corresponding to the target business object.

After determining the operation information of the information displayed in the first area, the information that meets the conditions (for example, several items ranked at the top) can be added to the first area as target business object information, and the location information of the target business object information and its corresponding sub-area can also be recorded (for example, it can be expressed by coordinates, etc.). In this way, when the user browses the page, if a target business object information in the first area is operated, the page can be jumped to the location of the sub-area where the target business object information is located in the first area, thereby encouraging the user to click and view other business object information around the target information.

The information of the target business object to be displayed in the first area can be determined in a variety of ways, which are described below.

Specific implementation method 1

In this first implementation, since the business objects in the second area are displayed in each sub-area, for example, as shown in FIG2 , areas 21, 22, and 23 each represent a sub-area, and each sub-area displays some specific business object information, such as images, text, and links of the product object. In this case, the target business object information displayed in the first area can be: information on several business objects whose operation information selected from each sub-area meets preset conditions (e.g., ranked high in statistical results, etc.). For example, a business object with the highest click-through rate can be selected from each sub-area and included as the target business object displayed in the first area, etc. For example, 24 shown in FIG2 can represent the first area, which can display information on multiple target business objects, which are selected from each sub-area in the first area. In this case, the specific target business object information can be images and/or text information of the business object. When such target business object information in the first area is operated (e.g., clicked), the page can jump to the sub-area corresponding to the target business object information, thereby prompting the viewing of other business objects in the sub-area corresponding to the target business object information.

It should be noted that the information of a specific target business object displayed in the first area may be displayed very low on the page when actually displayed in the sub-area of the second area, or even on a very late page in the case of pagination. In the absence of a first area, even if the business object is actually very popular with users, it may be difficult for users to find this business object; however, in an embodiment of the present application, the information of a target business object that is generally popular with users can be placed in the first area, and after clicking, the user can directly jump to the location of the first area where the information of the business object is actually located. Therefore, the user no longer needs to drag the page, scroll the mouse, turn the page, etc. to quickly view information about the business object, which facilitates the user's browsing and shortens the user's operation path. In addition, it can also drive the user to browse other business objects around the business object.

In addition, it should be noted that, in a specific implementation, the basis for dividing the sub-regions within the second region can be various. For example, business objects can be divided into multiple categories according to a certain dimension, such as men's clothing, women's clothing, jewelry, etc., and the business object information under each category can be displayed in the same sub-region, which can make the content displayed on the page more neat. Moreover, in this way, in addition to being able to jump within the page through the information displayed in the first region, it is also possible to make the various business objects displayed in the sub-region to jump to have a certain correlation, such as belonging to the same category. Because for users, when they are interested in a certain business object, they may also be interested in other information under the same category, that is, category information can reflect user preferences to some extent. Therefore, by displaying the information of a target business object in a sub-region in the first region, users can quickly browse to the specific business objects under the corresponding category, and each business object under the category has a higher chance of being clicked.

Specific implementation method 2

In this second implementation, the business objects to be displayed on the page can still be divided into multiple categories. However, unlike implementation one, they can be divided into multiple first-level categories first, and then further divided into multiple second-level categories within each first-level category. The basis for dividing first-level, second-level, and third-level categories can be the same or different. For example, first-level categories can include "Luggage," "Beauty and Cosmetics," "Watches and Jewelry," "Men's Wear," "Women's Wear," and so on. The basis for dividing second-level categories within each first-level category can also be multiple, and different first-level categories can be divided along different dimensions. Even within the same first-level category, multiple second-level categories can be divided along different dimensions. For example, within the "Beauty and Cosmetics" category, multiple second-level categories can be divided based on the brand dimension, including Brand A, Brand B, Brand C, and so on. Furthermore, this first-level category can also include second-level categories such as "Beauty Tools" and "Makeup Special." In a specific implementation, the dimensions used to divide first-level, second-level, and third-level categories can be determined based on actual needs and are not limited here.

After dividing the first-level categories and second-level categories, the second area can also be divided into multiple sub-areas, each sub-area corresponding to a first-level category. Within each sub-area, information about each business object can be categorized and displayed according to each second-level category. Accordingly, within the sub-area, each second-level category can also occupy a second-level sub-area. The second-level sub-areas can also be arranged overlapping or non-overlapping. For example, the second area can be divided into multiple sub-areas arranged vertically. Each sub-area can also be divided into multiple second-level sub-areas arranged vertically, and each second-level sub-area displays information about each business object under a second-level category. Sub-area 31 shown in Figure 3 can further include multiple sub-areas 311, 312, and so on. In this way, business object information under second-level category AI can be displayed in sub-area 311, business object information under second-level category AII can be displayed in sub-area 312, and so on.

In addition, in actual applications, each sub-area can be divided into a label row display area and a content display area. In the sub-area corresponding to a first-level category, the labels of each second-level category are displayed in the label row. Such labels can also serve as navigation. By clicking the corresponding label, you can directly jump to the location of the second-level sub-area where the corresponding second-level category is located. The name of the label can be the same as the name of each second-level category. For example, it can include "Brand A", "Brand B", "Brand C", "Beauty Tools", "Makeup Special", etc. When a label is selected, the information of each business object under the corresponding second-level category can be displayed in the sub-area. When another label is selected, the information of each business object under the second-level category corresponding to the other label can be displayed in the sub-area.

Of course, in order to facilitate user browsing during specific implementation, a third area can also be provided. The area of the third area is relatively small and can be used to display category information such as the name of each first-level category. When the category information of a certain level category is operated, the page can be jumped to the sub-area corresponding to the first-level category in the second area. For example, 33 in Figure 3 is the first-level category navigation area, in which the category information of each first-level category can be displayed in the form of text, etc., such as the aforementioned "luggage", "beauty and makeup", "watches and jewelry", "men's clothing", "women's clothing", etc. In this way, when the "luggage" item is operated, the page can jump to the sub-area corresponding to the first-level category for display.

In the case where the business objects are divided into primary categories and secondary categories, when determining the operation information of the information displayed in the second area, the operation information corresponding to each second category may be determined.

Since each secondary category corresponds to multiple business objects, the operation information corresponding to each secondary category can be determined by summarizing the user's operation information on these business objects. For example, if a secondary category includes three business objects, the operation information of these three business objects can be summarized (e.g., added) to obtain the operation information corresponding to the secondary category.

After determining the operation information corresponding to each secondary category, the secondary category whose operation information meets the preset conditions (for example, the highest click) can be extracted as the target business object information. Next, this target secondary category can be used as the core to determine how to add business object information to each area on the page.

Specifically, the target secondary category information can be added to the first area. For example, see 32 in FIG3 , which is the first area where information of multiple secondary categories is displayed. In this way, when the user needs to browse specific business objects under a secondary category, they can directly click in the first area to jump directly to the sub-area where the secondary category is located, and the sub-area will display the information of the specific business objects under the secondary category.

Among them, when adding the information of the target secondary category to the first area, this information can be in various forms. For example, the most basic information can be the category name of the secondary category, etc. In addition, in addition to the category name, a picture related to the category can also be added to the first area as target information. Since pictures generally have eye-catching characteristics, the displayed information can be more intuitive. Among them, pictures related to the category can be obtained in various ways during specific implementation. For example, it can be a picture specified when the category is predefined, or the picture of the business object with the highest operation information under the target category can be used as the representative picture of the target category, and so on.

After the above processing, since the first area is generally located at the top of the page and other places that are easy for users to view, the category information of these target secondary categories will be more likely to attract the user's attention, and these target secondary categories are statistically found to be the most clicked by users, so the probability of being clicked again will also be relatively high. Therefore, displaying this secondary category information in the first area is conducive to increasing users' attention to the information of business objects under this secondary category.

For example, through statistics on user visits on the previous day, it was found that Brand A, Brand B and other secondary categories had the best click-through rates. Therefore, the category information of these secondary categories can be added to the first area. For example, a secondary category is classified from the brand dimension (that is, in the main content area, all the information displayed under this secondary category is about business objects belonging to the same brand). Then, more eye-catching information such as the logo image of this brand can be added to the first area for display. Of course, the image of the business object with the highest operation information under the target secondary category can also be added to the first area for display as the representative image of the target secondary category, and so on.

In addition, in the second specific implementation method, in addition to adding the information of the target secondary category to the first area, the target primary category to which each target secondary category belongs can also be determined. For example, for the target secondary directory "Brand A", it can be determined that the target primary directory to which it belongs is "Women's Clothing", and for the target secondary directory "Brand B", it can be determined that the target primary directory to which it belongs is "Beauty and Makeup", and so on. Since the second area of the page is divided into multiple sub-areas in advance, and each sub-area corresponds to a first-level category, after determining the target first-level category, the sub-area where the first-level category is located can also be determined. In this way, the information layout method in the sub-area corresponding to the target first-level category can be intervened in the future to drive the exposure opportunities of other business objects on the page.

Among them, a specific way to intervene in the information layout mode in the sub-area corresponding to the target first-level category may be to add the business business object information under the target second-level category to the respective corresponding target sub-area, such as near the middle position of the target sub-area, etc. For example, if each second-level category is laid out in a tiled manner in the sub-area as shown in FIG3 , the information of each business business object under the target second-level category can be displayed in the most central position of the sub-area. For example, assuming that there are 5 second-level categories under a certain level of category, the business business object information under each second-level category is arranged in a row, and a second-level category "only" is a target second-level category with a better click situation, then the business business object information under the target second-level category can be arranged in the third row of the sub-area for display. If a label row is set in the sub-area, the label of the target second-level category can also be added in the middle position of the label row.

In this way, when the category information of a target secondary category in the first area is operated, the page can jump directly to the area where the business object information of the target secondary category is located for display. The business object information of the target secondary category is located in the center of the sub-area where the first-level category belongs. Therefore, it means that the page jumps to the center of the target sub-area corresponding to the target secondary category for display. In this way, users are generally accustomed to viewing information near the object they are currently viewing. Therefore, the probability of viewing business object information under other secondary categories located before or after the center of the target sub-area will also increase, which helps to ensure that more business object information is viewed by users.

As mentioned above, a third area can also be set up on the page, in which the category information (for example, category name) of each first-level category can be displayed, and when the category information of a certain first-level category is operated, the page will jump to the sub-area corresponding to the first-level category in the second area. Of course, in this case, it is possible to jump to the top of the sub-area for display.

In addition, in order to avoid the operation information of some business objects being too low, when counting the operation information corresponding to each secondary category, it is also possible to determine at least one secondary category under each primary category whose operation information meets another preset condition (such as the lowest click-through rate, etc.), and the business business object information of this secondary category can be added to the top position of each corresponding target sub-area. In this way, the navigation function of the third area can be used to make the business business object information displayed at the top position gain more exposure and click opportunities. In this way, it is easy to make the exposure and click situation of each business business object on the page tend to be balanced, avoiding the phenomenon that the operation information of some business objects is too high and others are too low, and thus avoiding the phenomenon that some servers are too loaded while some servers are idle, which can effectively improve resource utilization.

Furthermore, in actual applications, when laying out the sub-areas corresponding to each first-level category, the corresponding operational information of each first-level category can also be considered. For example, first-level categories with low operational information can be added to the front sub-areas for display. In this way, generally popular information can receive higher exposure opportunities due to factors such as user access habits, while other less popular information can receive higher exposure opportunities through this page layout method, thus achieving a balanced operational information of the information across the entire page.

It should be noted that, in actual applications, statistics on the operation information of the information within the second area can be collected at regular intervals, for example, every hour. Based on the newly collected operation information, the layout of each area on the page can be adjusted. For example, between 8:00 and 9:00, the first area displays information of secondary categories such as A, B, and C. However, between 9:00 and 10:00, the second-level category information displayed in the first area may change to C, D, and E. Accordingly, the information displayed in the center of the corresponding sub-area can also change accordingly. In other words, statistics on the operation information of the business objects displayed within the sub-areas can be updated periodically. Based on the updated statistics of the updated business object operation information, the updated target business object information is determined. The updated target business object information is then added to the first area, and the updated target business object information is associated with the location information of its corresponding sub-area. When the updated target business object information displayed within the first area is operated on, the page jumps to the location of the sub-area corresponding to the operated target business object. Through this continuous dynamic adjustment, the operation information of the business objects within the page can be gradually balanced.

In summary, through the embodiment of the present application, the page can be divided into a first area and a second area, wherein the second area with the largest area is used to display specific business object information through multiple sub-areas, while the first area is used to display target business object information whose operation information in the second area meets the preset conditions. When the target business object information is operated, a jump can be performed within the page to the location of the sub-area in the second area where the target business information is located. Therefore, it is convenient for users to discover information that is generally popular with users, and this information can also drive the exposure and clicks of other business object information displayed in the second area, thereby balancing the exposure and operation information of each business object information on the page, and further balancing the load of the server and improving resource utilization.

Example 2

The first embodiment above describes the embodiment of the present application from the perspective of the server, while the second embodiment mainly describes the embodiment from the perspective of the client. Specifically, the second embodiment provides a method for providing business object information in a page from the perspective of the client.

In this method, the client may receive a page returned by the server, wherein the page includes at least one first area and at least one second area, the first area including information of multiple target business objects, and the second area including multiple sub-areas, each sub-area being used to display information of at least one business object;

The content of each area within the page may be determined by:

For each business object in the sub-area, perform the following steps:

Collect statistics on the operation information of business objects displayed in the sub-area;

Determine the target business object's information based on the business object whose operation information meets the preset conditions;

The information of the target business object is added to the first area, and the information of the target business object in the first area is associated with the position information of its corresponding sub-area, so that when the information of the target business object displayed in the first area is operated, it jumps to the position of the sub-area corresponding to the target business object.

The client can send a request to the server to obtain page data based on the user's browsing instructions, and the server can return the corresponding page data based on the request. After receiving the page data, the client can perform subsequent parsing and rendering operations to display it in the window. The page can be divided into at least one first area and at least one second area. The information displayed in each area and the specific determination method can be found in the introduction of Example 1 and will not be repeated here.

Example 3

The above embodiments 1 and 2 respectively introduce the method provided by this application from the perspective of the server and the client. This embodiment 3 provides another method for providing business object information on a page from an overall perspective, wherein:

The page includes at least one first area and at least one second area;

The second area includes a plurality of sub-areas, each sub-area being used to display information of at least one business object;

The first area includes information of a plurality of target business objects, and the information of the target business objects in the first area is associated with position information of their corresponding sub-areas;

When the information of the target business object displayed in the first area is operated, the process jumps to the position of the sub-area corresponding to the operated target business object.

In a specific implementation, the information of the target business object may be information of a business object selected from the corresponding sub-area, whose operation information meets the preset conditions.

Alternatively, each sub-area of the second area may include information on business objects under the same first-level category, and include multiple second-level categories under the same first-level category. In this case, the information on the target business object may be information on the second-level category selected within the corresponding sub-area, and the operation information may meet the preset conditions.

Specifically, the content of each area on the page is determined by the following method:

For each business object in the sub-area, perform the following steps:

Collect statistics on the operation information of business objects displayed in the sub-area;

Determine the information of the target business object based on the statistical results of the business object's operation information;

The information of the target business object is added to the first area, and the information of the target business object in the first area is associated with the location information of its corresponding sub-area.

Specifically, when determining the information of the target business object based on the business object whose operation information meets the preset conditions, there can also be multiple methods. For example, in one method, a business object whose operation information meets the preset conditions can be selected from each sub-area, and the information of the business objects selected in each sub-area can be determined as the information of the target business object.

Alternatively, in another implementation method, if each sub-area includes information on business objects under the same first-level category, and the same first-level category includes multiple second-level categories, the operation information of each business object under the same second-level category can be summarized, the operation information of each second-level category can be determined, and the information of the target second-level category whose operation information meets the preset conditions can be determined as the information of the target business object.

In addition, in actual application, the step of updating the information of the target business object may also be included. Specifically, the following steps may be performed on the business objects in each sub-area:

Update statistics on the operation information of business objects displayed in the sub-area;

Determine the target business object to be updated based on the updated statistical results of the business object's operation information;

Then, the information of the updated target business object is added to the first area; the information of the updated target business object is associated with the location information of its corresponding sub-area, and when the information of the updated target business object displayed in the first area is operated, it jumps to the location of the sub-area corresponding to the target business object.

It should be noted that, in specific implementation, the multiple sub-areas in the second area may be arranged so as not to overlap with each other, or may be arranged so as to overlap with each other, and so on.

Example 4

This fourth embodiment corresponds to the third embodiment and provides a page for providing information about a business object, wherein the page includes at least one first area and at least one second area;

The second area includes a plurality of sub-areas, each sub-area being used to display information of at least one business object;

The first area includes information of multiple target business objects. The information of the target business objects in the first area is associated with the position information of the corresponding sub-areas. When the information of the target business object displayed in the first area is operated, the page jumps to the position of the sub-area corresponding to the target business object.

The information of the target business object may be information of a business object selected from the corresponding sub-area, whose operation information meets preset conditions.

Alternatively, if each sub-area includes information on business objects under the same primary category, and the same primary category includes multiple secondary categories, the information on the target business object can be information on the secondary category selected from the corresponding sub-area, whose operation information meets the preset conditions.

It should be noted that the specific implementation details related to the above embodiment 3 and embodiment 4 can be found in the introduction of embodiment 1 and will not be repeated here.

Corresponding to the method for providing business object information in a page provided in the first embodiment, the embodiment of the present application further provides a device for providing business object information in a page, the device being configured to provide a page after receiving a page access request;

The page includes at least one first area and at least one second area, the first area includes information of multiple target business objects, and the second area includes multiple sub-areas, each sub-area is used to display information of at least one business object;

Referring to FIG4 , the content of each area in the page can be determined in the following manner:

The information statistics unit 401 is configured to perform the following steps on the business objects in each sub-area through the following sub-units:

The operation information statistics subunit 4011 is used to collect statistics on the operation information of the business objects displayed in the sub-area;

The target business object determination subunit 4012 is used to determine the information of the target business object based on the statistical results of the operation information of the business object;

The layout unit 402 is used to add the information of the target business object to the first area, and associate the information of the target business object in the first area with the position information of its corresponding sub-area, so that when the information of the target business object displayed in the first area is operated, it jumps to the position of the sub-area corresponding to the target business object.

The target business object determination subunit 4012 includes:

The selection subunit is used to select a business object whose operation information meets the preset conditions from each sub-area;

The first determining subunit is configured to determine information of the business objects selected in each sub-area as information of the target business object.

Alternatively, if each sub-area includes information of business objects under the same primary category, and the same primary category includes multiple secondary categories, the target business object determination subunit 4012 may include:

The summary sub-unit is used to summarize the operation information of each business object under the same secondary category and determine the operation information of each secondary category;

The second determining subunit is configured to determine information of a target secondary category whose operation information meets preset conditions as information of a target business object.

Wherein, the second determining subunit includes:

A business object selection subunit, configured to select a business object from the target secondary category;

A representative image determination subunit is used to determine the image of the business object as the representative image of the target secondary category;

The information determination subunit is configured to determine information of a target business object based on the representative image.

In addition, the layout unit 402 may be further configured to:

When determining the content included in the page, in the sub-region where the primary category to which the target secondary category belongs is located, information of each business object under the target secondary category is added to the central position of the target sub-region.

Corresponding to the method for providing business object information in a page provided in the second embodiment of the present application, the embodiment of the present application further provides a device for providing business object information in a page, the device being configured to receive a page, the page including at least one first area and at least one second area, the first area including information of multiple target business objects, the second area including multiple sub-areas, each sub-area being configured to display information of at least one business object;

The content of each area within the page is determined by:

The information statistics unit is configured to perform the following steps on the business objects in each sub-area through the following sub-units:

The operation information statistics sub-unit is used to collect statistics on the operation information of the business objects displayed in the sub-area;

A target business object determination subunit is used to determine information of the target business object based on statistical results of the operation information of the business object;

A layout unit is used to add the information of the target business object to the first area, and to associate the information of the target business object in the first area with the position information of its corresponding sub-area, so that when the information of the target business object displayed in the first area is operated, it jumps to the position of the sub-area corresponding to the target business object.

Through the description of the above embodiments, it can be seen that those skilled in the art can clearly understand that the present application can be implemented by means of software plus a necessary general hardware platform. Based on this understanding, the technical solution of the present application, or the part that contributes to the prior art, can be embodied in the form of a software product, which can be stored in a storage medium such as ROM/RAM, a magnetic disk, an optical disk, etc., and includes a number of instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in various embodiments of the present application or certain parts of the embodiments.

Each embodiment in this specification is described in a progressive manner. The same or similar parts between the embodiments can be referred to each other. Each embodiment focuses on the differences from other embodiments. In particular, for system or system embodiments, since they are basically similar to method embodiments, the description is relatively simple. For relevant parts, refer to the partial description of the method embodiment. The system and system embodiments described above are merely schematic, wherein the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in one place, or they may be distributed on multiple network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the solution of this embodiment. A person of ordinary skill in the art can understand and implement it without expending creative work.

The above describes in detail the method and apparatus for providing business object information on a page provided by this application. This article uses specific examples to illustrate the principles and implementation methods of this application. The description of the above embodiments is only intended to help understand the method and core ideas of this application. At the same time, for those skilled in the art, based on the ideas of this application, there may be changes in the specific implementation methods and application scope. In summary, the contents of this specification should not be understood as limiting this application.

Claims (27)

1. A method for providing business object information in a page, characterized in that: After receiving a page access request, providing a page; The page includes at least one first area and at least one second area, the first area includes information of multiple target business objects, and the second area includes multiple sub-areas, each sub-area is used to display information of at least one business object; The content of each area within the page is determined by: For each business object in the sub-area, perform the following steps: Collect statistics on the operation information of business objects displayed in the sub-area; Determine the information of the target business object based on the statistical results of the business object's operation information; The information of the target business object is added to the first area, and the information of the target business object in the first area is associated with the position information of its corresponding sub-area, so that when the information of the target business object displayed in the first area is operated, it jumps to the position of the sub-area corresponding to the target business object. 2. The method according to claim 1, wherein determining the information of the target business object based on the statistical results of the operation information of the business object comprises: Select at least one business object whose operation information meets the preset conditions from each sub-area; The information of the business objects selected in each sub-area is determined as the information of the target business object. 3. The method according to claim 1, wherein each sub-area includes information about business objects under the same primary category, and the same primary category includes multiple secondary categories, and the determining of information about the target business object based on the business object whose operation information meets the preset conditions comprises: Summarize the operation information of each business object under the same secondary category and determine the operation information of each secondary category; The information of the target secondary category whose operation information meets the preset conditions is determined as the information of the target business object. 4. The method according to claim 3, wherein determining the target secondary category information that meets the preset conditions of the operation information as the target business object information includes: Select a business object from the target secondary category; Determine the image of the business object as the representative image of the target secondary category; The target business object is determined based on the representative image. 5. The method according to claim 3, wherein when determining the content included in the page, the method further comprises: In the sub-region where the primary category to which the target secondary category belongs is located, information of each business object under the target secondary category is added to the target sub-region. 6. The method according to any one of claims 1 to 5, characterized in that: The plurality of sub-regions in the second region within the page are arranged in the page without overlapping with each other. 7. The method according to any one of claims 1 to 5, characterized in that: A plurality of sub-regions in the second region within the page are arranged in an overlapping manner within the page. 8. The method according to any one of claims 1 to 5, further comprising the step of updating the information of the target business object: For each business object in the sub-area, perform the following steps: Update statistics on the operation information of business objects displayed in the sub-area; Determine the updated target business object information based on the updated statistical results of the business object's operation information; The information of the updated target business object is added to the first area; the information of the updated target business object is associated with the position information of its corresponding sub-area, and when the information of the updated target business object displayed in the first area is operated, jump to the position of the sub-area corresponding to the operated target business object. 9. A method for providing business object information in a page, characterized in that: Receive a page, the page including at least one first area and at least one second area, the first area including information of multiple target business objects, the second area including multiple sub-areas, each sub-area being used to display information of at least one business object; The content of each area within the page is determined by: For each business object in the sub-area, perform the following steps: Collect statistics on the operation information of business objects displayed in the sub-area; Determine the information of the target business object based on the statistical results of the business object's operation information; The information of the target business object is added to the first area, and the information of the target business object in the first area is associated with the position information of its corresponding sub-area, so that when the information of the target business object displayed in the first area is operated, it jumps to the position of the sub-area corresponding to the target business object. 10. A method for providing information of a business object in a page, characterized in that the page includes at least one first area and at least one second area; The second area includes a plurality of sub-areas, each sub-area being used to display information of at least one business object; The first area includes information of a plurality of target business objects, and the information of the target business objects in the first area is associated with position information of their corresponding sub-areas; When the information of the target business object displayed in the first area is operated, the process jumps to the position of the sub-area corresponding to the operated target business object. 11. The method according to claim 10, characterized in that The target business object information is information of a business object selected in the corresponding sub-area, whose operation information meets preset conditions. 12. The method according to claim 10, wherein each sub-area includes information on business objects under the same primary category, and the same primary category includes multiple secondary categories; The target business object information is information of a secondary category selected from the corresponding sub-area, and the operation information meets the preset conditions. 13. The method according to claim 10, wherein the content of each area in the page is determined by: For each business object in the sub-area, perform the following steps: Collect statistics on the operation information of business objects displayed in the sub-area; Determine the information of the target business object based on the statistical results of the business object's operation information; The information of the target business object is added to the first area, and the information of the target business object in the first area is associated with the location information of its corresponding sub-area. 14. The method according to claim 13, wherein determining the target business object information based on the business object whose operation information meets the preset conditions comprises: Select a business object whose operation information meets the preset conditions from each sub-area; The information of the business objects selected in each sub-area is determined as the information of the target business object. 15. The method according to claim 13, wherein each sub-area includes information on business objects under the same primary category, and the same primary category includes multiple secondary categories, and the determining of information on the target business object based on the business object whose operation information meets preset conditions comprises: Summarize the operation information of each business object under the same secondary category and determine the operation information of each secondary category; The information of the target secondary category whose operation information meets the preset conditions is determined as the information of the target business object. 16. The method according to claim 13, characterized in that It also includes the step of updating the information of the target business object: For each business object in the sub-area, perform the following steps: Update statistics on the operation information of business objects displayed in the sub-area; Determine the target business object to be updated based on the updated statistical results of the business object's operation information; The information of the updated target business object is added to the first area; the information of the updated target business object is associated with the location information of its corresponding sub-area, and when the information of the updated target business object displayed in the first area is operated, it jumps to the location of the sub-area corresponding to the target business object. 17. The method according to claim 10, wherein: The plurality of sub-regions in the second region within the page are arranged in the page without overlapping with each other. 18. The method according to claim 10, wherein: A plurality of sub-regions in the second region within the page are arranged in an overlapping manner within the page. 19. A page for providing information about a business object, characterized in that the page includes at least one first area and at least one second area; The second area includes a plurality of sub-areas, each sub-area being used to display information of at least one business object; The first area includes information of multiple target business objects. The information of the target business objects in the first area is associated with the position information of the corresponding sub-areas. When the information of the target business object displayed in the first area is operated, the page jumps to the position of the sub-area corresponding to the target business object. 20. The page according to claim 19, wherein: The target business object information is information of a business object selected in the corresponding sub-area, whose operation information meets preset conditions. 21. The page according to claim 20, wherein each sub-area includes information of business objects under the same primary category, and the same primary category includes multiple secondary categories; The target business object information is information of a secondary category selected from the corresponding sub-area, and the operation information meets the preset conditions. 22. A device for providing business object information in a web page, characterized in that the device is configured to provide a web page upon receiving a web page access request; the web page includes at least one first area and at least one second area, the first area including information on multiple target business objects, the second area including multiple sub-areas, each sub-area being configured to display information on at least one business object; The content of each area within the page is determined by: The information statistics unit is configured to perform the following steps on the business objects in each sub-area through the following sub-units: The operation information statistics sub-unit is used to collect statistics on the operation information of the business objects displayed in the sub-area; A target business object determination subunit is used to determine information of the target business object based on statistical results of the operation information of the business object; A layout unit is used to add the information of the target business object to the first area, and to associate the information of the target business object in the first area with the position information of its corresponding sub-area, so that when the information of the target business object displayed in the first area is operated, it jumps to the position of the sub-area corresponding to the target business object. 23. The device according to claim 22, wherein the target business object determination subunit comprises: The selection subunit is used to select a business object whose operation information meets the preset conditions from each sub-area; The first determining subunit is configured to determine information of the business objects selected in each sub-area as information of the target business object. 24. The device according to claim 22, wherein each sub-area includes information of business objects under the same primary category, and the same primary category includes multiple secondary categories, and the target business object determination subunit includes: The summary sub-unit is used to summarize the operation information of each business object under the same secondary category and determine the operation information of each secondary category; The second determining subunit is configured to determine information of a target secondary category whose operation information meets preset conditions as information of a target business object. 25. The apparatus according to claim 24, wherein the second determining subunit comprises: A business object selection subunit, configured to select a business object from the target secondary category; A representative image determination subunit is used to determine the image of the business object as the representative image of the target secondary category; The information determination subunit is configured to determine information of a target business object based on the representative image. 26. The device according to claim 24, wherein the layout unit is further configured to: When determining the content included in the page, in the sub-region where the primary category to which the target secondary category belongs is located, information of each business object under the target secondary category is added to the central position of the target sub-region. 27. A device for providing business object information in a web page, characterized in that the device is used to receive a web page, the web page including at least one first area and at least one second area, the first area including information of multiple target business objects, the second area including multiple sub-areas, each sub-area for displaying information of at least one business object; The content of each area within the page is determined by: The information statistics unit is configured to perform the following steps on the business objects in each sub-area through the following sub-units: The operation information statistics sub-unit is used to collect statistics on the operation information of the business objects displayed in the sub-area; A target business object determination subunit is used to determine information of the target business object based on statistical results of the operation information of the business object; A layout unit is used to add the information of the target business object to the first area, and to associate the information of the target business object in the first area with the position information of its corresponding sub-area, so that when the information of the target business object displayed in the first area is operated, it jumps to the position of the sub-area corresponding to the target business object.