HK1111136B - Demonstration package - Google Patents

Description

FIELD OF THE INVENTION

The present invention relates to packaging in general, and more particularly to a toothbrush package that demonstrates the functionality of a toothbrush contained within.

BACKGROUND

Many packages have interactive features that demonstrate product features or functionality. A simple example is a "scratch-n-sniff ' patch applied to an outer package surface that is representative of the scent of a product contained within. Another example is an opening in a package that provides access to an actionable part of the product, or a "try me" feature that allows a consumer to temporarily activate the product through the packaging.

In each of the above examples, the packaging structure passively conveys product functionality. In the "scratch-n-sniff" patch example, the packaging acts only as a support for the patch. A "try me" feature on a package for a vibrating-head power toothbrush, for example, activates the head vibrations, which are transmitted though the packaging to the user's hand, with the packaging functioning only as a vibration conduit and nothing more.

While such packaging examples serve to passively educate the consumer, the packaging structures fail to interact with the product to create an amplified, dynamic experience for the consumer. There is a need, therefore, to provide a package that demonstrates product functionality in a dynamic, eye-catching manner.

US-A-2002/0038772 discloses a package having the features of the precharacterising portion of claim 1 [0005a] US-A-3,762,545 discloses a lipstick display package.

SUMMARY

The present invention provides a package that demonstrates a functionality of a container product as claimed in claim 1 and a method of demonstrating product functionality as claimed in claim 22. In one embodiment, a package for a powered toothbrush having a vibrating portion is provided with a demonstration feature in the form of a liquid filled capsule at least partially surrounding the vibration portion. When the toothbrush is powered in the package, by a consumer activating a "try me" feature or the like, the liquid in the capsule vibrates vigorously to illustrate the vibration generated by the packaged toothbrush. The sensorial experience to the consumer is amplified, first in the form of vibrations felt through the package, and second in the form of vibrations generated in the demonstration feature included in the package. Thus, the packaging dynamically interacts with the product to provide a multi-sensorial demonstration of product functionality at the point of purchase.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is one embodiment of a demonstration package of the present invention.

FIG. 2 is a partial side view of a portion of FIG. 1.

FIG. 3 is a close-up view of a demonstration feature of FIG. 1.

FIG. 4 is a front view of a toothbrush head in the demonstration feature of FIG. 3 in the resting state.

FIG. 5 illustrates the demonstration feature of FIG. 4 in the active state.

FIG. 6 illustrates a further embodiment of a demonstration package of the present invention.

FIG. 7 illustrates yet a further embodiment of a demonstration package of the present invention in the resting state.

FIG. 8 illustrates an exploded view of the demonstration feature of FIG. 7.

FIG. 9 illustrates the demonstration feature of FIG. 7 in the active state.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

The following detailed description is of the best mode or modes of the invention presently contemplated. Such description is not intended to be understood in a limiting sense, but to be an example of the invention presented solely for illustration thereof, and by reference to which in connection with the following description and the accompanying drawings one skilled in the art may be advised of the advantages and construction of the invention. In the various views of the drawings, like reference characters designate like or similar parts.

Figures 1-5 illustrate one embodiment of a package 100 including a product 110 and a demonstration feature 120 that demonstrates a functionality of the product 110 when the product 110 is activated within the package 100. In the embodiment of Figure 1, product 110 is a power toothbrush having a power source 112 in a handle 114, a switch 114 for activating the power source 112, and a head 116 that vibrates upon activation of the power source 112. It will be appreciated that while the present embodiment is described and illustrated using a power toothbrush with a particular power source and switch configuration, a variety of other power toothbrushes or products other than toothbrushes could be utilized. Thus, the description and illustration of a power toothbrush is used for purposes of convenience in a non-limiting manner.

Head 116 is preferably positioned in the package 100 adjacent demonstration feature 120 to effectively communicate the head vibrations through the demonstration feature 120 as will be described below. As will also be described, the positioning of the demonstration feature 120 relative to the product 110 could vary as desired. In the present embodiment, demonstration feature 120 is a capsule 122 filled with a movable medium 124 such as, for example, a clear liquid. Head 116 is preferably accommodated within a socket 126 in the capsule 122 so that the capsule 122 partially surrounds the head 116. In a resting state as shown in Figure 4, the liquid 124 in the capsule 122 is relatively quiescent and may assume a clear, transparent appearance. When a consumer activates the toothbrush 110 within the package 100 causing the head 116 to vibrate, via a "try me" feature associated with the switch 114 for example (not shown), the demonstration feature 120 transitions to an active state, with the head vibrations causing the liquid 124 in the capsule 122 to become agitated and vibrate, splash and/or bubble, creating a multi-sensorial experience for the consumer as shown in Figure 5. Thus, the demonstration feature 120 visualizes the vibrations emitted from the 110, thereby amplifying the sensorial experience beyond the sense of touch (i.e., head vibrations felt through the walls 102 (Figure 1) of the package 100) and into the sense of sight and/or sound through an agitation of the medium 124.

Capsule 122 is preferably a thermoformed plastic capsule filled completely or partially with a movable medium to visually demonstrate a functionality of the packaged product. More preferably, the movable medium is a non-toxic liquid, although other gaseous or particulate-type mediums may be used such as, but not limited to sand, glitter particles, powder, filaments, fibers, etc. alone and/or in combination with the liquid. The liquid may be clear or colored and have any desired consistency, with the understanding that certain mediums may provide a greater visual experience than others depending on the product, the product functionality and the type and magnitude of the product functionality being demonstrated. Of course, vibration or other types of product functionality could be demonstrated by something other than a capsule per se, so long as the product functionality is visually apparent from inspection of the package.

Capsule 122 can be a separable from or formed integrally with the package 100. For example, the capsule 122 and package 100 could be formed in a single molding operation, or the capsule could be attached to and detachable with the product from the package. Any manner of associating the product, package and demonstration feature will be contemplated. For example, the capsule 122 could simply surround the product instead of including a socket 126 to receive a portion of the product. The demonstration feature could also be any shape or size as desired. In the package 200 of the embodiment of Figure 6, for example, a demonstration feature 220 could completely surround the periphery of a product 210 such that, as compared with the embodiment of Figures 1-5, the vibrations would be visualized around the entirety of the product 210 and not just localized around the portion of the product 210 that generates the most vibration. Demonstration feature 220 could be formed as, for example, an integral part of the package 200 or as an insert disposed between the product 210 and the rear of the package 200, or the like. Demonstration feature 220 could also be provided with a socket, in a manner similar to socket 126 of Figure 3, which accommodates the packaged product.

Figures 7-9 illustrate a further embodiment of a package 300 for a product 310 having a demonstration feature 320 that could also be configured to visually communicate a functionality of the product 310 in both the rest and active states. Demonstration feature 320 comprises a capsule 330 that is provided on one surface 331 with a magnetized strip or a plurality of strips 340 arranged to form a message, such as "VIBRATES." The strip(s) 340 is preferably provided either on the rear surface 331 of the capsule 330 (Figure 8) or on the package 300 adjacent the capsule such that it is not visible to the customer upon inspection of the capsule 330. However, as shown in Figure 7, the capsule 330 is filled with a mixture of clear liquid 332 and magnetic particles 334 such that, in the resting state, the magnetic particles 334 are attracted to the field created by the strip(s) 340 and align to create the message formed by the arrangement of the strip(s) 340. Upon activation of the product 310 as shown in Figure 9, or in this embodiment a toothbrush with a vibrating head, the demonstration feature 320 enters the active state, which results in an agitation of a magnitude that overcomes the magnetic attraction between the particles 334 and strip(s) 340 to such an extent that the particles 334 are no longer aligned with the strip(s) 340 and instead form a cloud of vibrating particles in the clear liquid 332. Deactivation of the product 310 causes the demonstration feature 320 to assume the resting state, whereby the particles 334 become realigned into a communicative message.

While the present invention has been described at some length and with some particularity with respect to the several described embodiments, it is not intended that it should be limited to any such particulars or embodiments or any particular embodiment, but it is to be construed with references to the appended claims so as to provide the broadest possible interpretation of such claims in view of the prior art and, therefore, to effectively encompass the intended scope of the invention. Furthermore, the foregoing describes the invention in terms of embodiments foreseen by the inventor for which an enabling description was available, notwithstanding that insubstantial modifications of the invention, not presently foreseen, may nonetheless represent equivalents thereto.

Claims (25)

1. A package (100) that demonstrates a functionality of a contained product (110), characterised by the package comprising a demonstration feature (120) distinct from the contained product that changes from a resting state to an active state upon activation of the contained product (110).
2. The package of claim 1, wherein the active state is visually representative of the functionality of the contained product (110).
3. The package of claim 1, wherein the demonstration feature (120) further comprises a movable medium (124).
4. The package of claim 3, wherein the movable medium (124) further comprises a liquid that becomes agitated in the active state.
5. The package of claim 4, wherein the movable medium (124) further comprises one of sand, glitter, particles, powder, filaments and fibers.
6. The package of claim 3, wherein the movable medium (124) further comprises one of sand, glitter, particles, powder, filaments and fibers.
7. The package of claim 6, wherein the movable medium (124) further comprises magnetic particles that are communicative in the resting state.
8. The package of claim 1, wherein the demonstration feature (120) is integral with the package(100).
9. The package of claim 1, wherein the demonstration feature (120) is removable from the package (100).
10. The package of claim 1, wherein the contained product (110) is a power toothbrush.
11. The package of claim 10, wherein the demonstration feature (120) is a liquid-filled capsule.
12. The package of claim 11, wherein the demonstration feature (120) surrounds at least a portion of the contained product (110).
13. The package of claim 12, wherein the demonstration feature (120) surrounds the contained product (110).
14. The package of claim 1, wherein the demonstration feature (120) further comprises a socket (126) to accommodate at least a portion of the contained product (110).
15. The package of claim 1, wherein the contained product (110) further comprises a powered element (116), and wherein the demonstration feature (120) is situated near the powered element (116).
16. A package according to claim 1 that provides a multi-sensorial experience, the package further comprising a product (110) that generates a first sensorial experience upon activation of the product (110) within the package (100) and wherein the demonstration feature (120) in the active state generates a second sensorial experience that is different from the first sensorial experience.
17. The package of claim 16, wherein one or both of the first and second sensorial experiences relates to the sense of touch.
18. The package of claim 17, wherein one or both of the first and second sensorial experiences relates to the sense of sight.
19. The package of claim 16, wherein one of the sensorial experiences is represented by an agitated medium (124).
20. The package of claim 18, wherein the product is a toothbrush (110) and the demonstration feature comprises a movable medium (124).
21. The package of claim 20, wherein the demonstration feature (120) is a liquid-filled capsule (122).
22. A method of demonstrating product functionality comprising the steps of:

    a) providing a package (100) including a contained product (110) with a product functionality; characterised by

    b) providing a demonstration feature (120) distinct from the contained product (110) in the package (100) that has a resting state and an active state;

    c) activating the contained product (110) within the package; and

    d) changing the demonstration feature (120) from the resting state to the active state to demonstrate the product functionality.
23. The method of claim 22, wherein the contained product is a toothbrush (110).
24. The method of claim 23, wherein the demonstration feature (120) further comprises a movable medium (124) that becomes agitated in the active state.
25. The method of claim 24, wherein the demonstration feature (120) further comprising a liquid-filled capsule (122).