HK1103882A - Method and apparatus for ranking of media services and program packages - Google Patents

Description

Method and apparatus for ordering media services and program packages

This patent application claims priority from provisional application No.60/568,325 entitled "Method and Means Support Services, Service and Package linking, and appended Service with Multiple Services Retails" filed on 5, 4.2004 and provisional application No.60/625,637 entitled "Method and Means Support Services, Service and Package linking, and appended Service with Multiple Service Retails" filed on 11, 4.2004, which are assigned to the assignee hereof and expressly incorporated herein by reference.

Technical Field

The invention relates to a method, a device and a system for distributing multimedia content to a mobile device.

Background

Second generation (2G) networks include Code Division Multiple Access (CDMA) and global system for mobile communications (GSM) networks and provide wireless connectivity for digital voice coding. Third generation (3G) mobile networks provide cellular data rates that approach wired broadband connections. These 3G mobile networks are robust delivery mechanisms for a rich variety of services offered around the world. From CDMA 2000-based networks to WCDMA (wideband code division multiple access) based networks, cellular users have access to services and information that were once only available from wired desktop computers. With third generation technologies, applications and multimedia services, such as streaming video files and interactive television programs, can now be delivered to these mobile devices.

WCDMA is also known as Universal Mobile Telecommunications System (UMTS) and, together with CDMA2000, represents an evolution from today's 2G mobile networks in terms of services and data rates. UMTS and CDMA2000 third generation mobile technologies, as defined by the ITU (international telecommunications union), are expected to include capabilities and features such as: enhanced multimedia (voice, data, video, and remote control), availability in all popular modes (cellular phone, email, paging, fax, video conferencing, and web browsing), wide bandwidth and high speed (above 2 Mbps) routing flexibility (repeaters, satellites, LANs), operation at approximately 2GHz frequencies, and roaming capability throughout europe, japan, and north america.

Today's mobile clients have demonstrated a desire for "non-voice" and other new services. More than 240 billion text messages are sent each month and customers are now selecting Multimedia Messaging Service (MMS), an evolution of text messages with added picture and sound elements. CDMA2000 and UMTS will set up these first steps towards the future of mobile multimedia, which allows operators to offer new services to customers.

The availability of these robust mobile networks and sophisticated handheld devices, in combination with increasing customer demand for media content, has created a need for improved methods of presenting media services to subscribers in a manner that takes into account marketing strategies.

Disclosure of Invention

A media distribution method and apparatus for ranking media services and program packages is described. The media services are ranked, which allows video and audio programming services to be displayed on the mobile device in accordance with the ranked media services. For example, a program package containing multiple services will order the services in a particular order and one of the services can act as the default service for that program package. When a user turns on the mobile device or accesses media services, the user will be presented with the default service of the program package she subscribes to. The default service may be the highest ranked service for each program package. Thus, the service and content provider may control what media services are presented to the user first and the order in which the media information is displayed to the user.

Drawings

FIG. 1 is an illustration of one example of a mobile device of a wireless network;

FIG. 2 is a block diagram of one example of a media distribution system that may be used to provide an improved subscription method;

FIGS. 3A and 3B illustrate one example of a relationship between default services and ordering of services and packages; and

FIG. 4 is a flow diagram illustrating one example of a method for presenting media information using service rankings and a default service.

Detailed Description

Methods and apparatus for ordering media services (services) and program packages (packages) and defining default services or packages for improved control of presentation of media information to a user are described. Ordering the services and packages and defining default services based on these orderings allows the service and content providers to determine what information the user sees first and in what order the information is presented to the user. There is commercial value in controlling the order in which media information is presented to a user, and the disclosed methods emphasize such commercial value. In one example, media services and packets are received at a mobile device operating in a wireless communication environment.

Fig. 1 is an illustration of one example of a mobile device of a wireless network. The mobile device 100 includes a memory module 102, a display module 104, an input module 106 such as an alphanumeric key arrangement or a joystick, at least one microprocessor 108, and an antenna module 110. The input module 106 allows a subscriber to interact with the mobile device 100. The antenna module 110 can transmit and receive wireless information. In this example, when the user turns on the mobile device 100 or selects an option to view media content from an on-screen menu of the mobile device 100, the microprocessor module 108 uses a set of instructions, such as a software application loaded onto the memory module 102, to display media information using the display module 104 in accordance with the specified ranking communicated to the mobile device. The ranking information may also be generated at the mobile device based on a set of instructions communicated to the mobile device. The method may be practiced on a mobile device such as a PDA, cellular telephone, or personal media player, for example. Further details regarding the implementation of the present method on the mobile device 100 are provided below.

It should be understood that media information includes such things as media services, media packages, program guides, and media content. Media content refers to a media representation such as a media program or advertisement. A media service refers to a sequence of media representations. Media services include such things as television and cable networks, a set of advertisements, payment per viewing event, and the like. A package, such as a program or media package, refers to a collection of one or more media services. The default service refers to a service that is displayed on the user's mobile device when the user is not making an explicit service selection. For example, the default service may be video information entered or stored by a television network that is automatically displayed using the display module 104. The default service may also be a program guide organized according to ranking information determined by the service provider, or it may be a service that is automatically displayed in the preview window. The default services may be visible to the user, or they may be invisible services. Invisible services are not displayed with the display module 104 but may be used to deliver advertisements to the mobile device 100.

Fig. 2 is a block diagram of one example of a media distribution system that can be used to provide a ranking scheme. The media distribution system 200 includes a media core network 202, at least one content provider 206, a mobile device 208, a service provider 210, and a distribution system 212. The media core network 202 includes server components 204 for collectively providing media content aggregation, scheduling of media, managing digital rights and licensing, subscription, and media distribution from various content providers 206. The distribution system 212 manages such transfers, for example, to the content provider 206, the mobile device 208, and the service provider (retail provider) 210. The distribution system also distributes software applications to the mobile devices 208 and manages billing and other billing requirements. Based on the delivery schedule, the media core network 202 sends media information and associated program information to the mobile device 208.

In this example, the media distribution system 202 is a wireless communication system. As a specific example, the embodiment is discussed with reference to a CDMA communication system. The principles of CDMA communication systems, and in particular the general principles for generating spread spectrum signals for transmission over a communication channel, are well known to one of ordinary skill in the art. It is to be understood that for any wireless communication system described or referred to, it refers to digital signal technology as well as networks for carrying signals. Instead of CDMA, the wireless communication system may be a Frequency Division Multiple Access (FDMA) system, such as a Time Division Multiple Access (TDMA) system of GSM, a GSM/GPRS (general packet radio service), EDGE (enhanced data GSM environment) or TETRA (terrestrial trunked radio, mobile telephony for the service industry), a WCDMA or other high data rate (1xEV-DO or 1xEV-DO golden multicast) system, or generally any wireless communication system.

A service provider 210 operates the media distribution system 200 and controls the delivery of services provided by the content provider 206. The media core network 202 provides services, grouped in program packages, to the subscriber's mobile device 208. The media core network 202 provides an interface for the service provider 210 to create and define the program packages and services and their ordering. The server component 204 of the media core network 202 is used by a service provider 210 to configure the services provided by the content provider 206 into ordered program packages and/or ordered media services. The sorted information is communicated to the mobile device 208 via the distribution system 212. By sorting packages and services, the service provider 210 can control the first service to be displayed to the user and the order of services and service packages available to the user. The content provider 206 will pay a premium to get a higher ranking so that it can be accessed more quickly by the user. The service provider may use the ranking to promote subscription to a particular service or package.

Each service and each program package is given a value that constitutes a ranking. In one example, the ordering of the program packages is determined by the sum of the grouped service ordering values for the program packages. In another example, the ordering of the program packages may be adjusted by taking into account other factors, such as perceived consumer value or for the purpose of promoting a new service or a sporting event. Additional details of performing the method in the context of a CDMA media distribution system 200 are discussed below.

Fig. 3A and 3B illustrate one example of the relationship between default services and the ordering of services and packages. Table 300 contains a list of sorted packages 310 and a list of sorted services 312. The packages of column 310 are sorted in the order that premium package 314 has the highest package order and automatically ordered package 316 has the lowest package order. For simplicity, each package is shown to contain two services in this example. The services within each package are also ordered such that service a, which belongs to the highest ordered package, premium package 314, is ordered above service B of the same package. Service a is also exactly the highest ranked service in table 300.

In the example of fig. 3A, the default service relationship is shown before the user subscribes to the service package. The user automatically subscribes to the auto-subscribe package 316 before the user subscribes to the service package. The automatic subscription package 316 does not require any user interaction to generate a subscription and contains only limited services with media content such as service media previews, pay-per-view options, or consumer product advertisements. As shown in table 300, service R of the auto-subscribe package 316 is ordered on top of service S of the same package. In this example, the highest ranked service available to the user in her subscription state is defined as default service 318. Service R is the default service because the user can only access the auto-subscribe package 316 and will be displayed to the user when the user launches the mobile device or selects to view media content from an on-screen menu. As described above, if services R and S are invisible services, service R will not be displayed to the user, but will be used by the device for such things as advertisement delivery.

In the example of fig. 3B, the user subscribes to the extended basic package 320. The extended basic package 320 contains services C and D, where service C is the service with the highest ranking in the package 320. In this example, a user' S subscription to the extended basic package 320 allows the user to access the services C, D, P, Q, R and S. Service C is default service 322 if the default service is defined as the service with the highest ranking that the user accesses. Thus, service C will be automatically displayed when a user who subscribes to the extended basic package 320 launches the mobile device or selects to view media content from an on-screen menu of the mobile device.

Media content from the default service is automatically displayed in preview mode when the media program guide is run on the mobile device. The available services may also be arranged in the displayed media program guide according to a sorted service order. Thus, when a user scrolls through the available services listed in the program guide, the user will be able to see and select the service with the higher ranking before the service with the lower ranking. In one example, the order of service rankings within a package assigns the highest ranking to the most expensive service and arranges it at the top of the list, and the least expensive at the bottom of the list. In another example, the default order takes into account services that are being particularly promoted for a limited time, for example, services that are used to promote specific media such as new news stations or new sports channels, such as from new content providers or existing content providers.

If the default service is excluded (cancelled or temporarily blocked) by the subscriber or service provider, then the next service in the sorted order becomes the default service. For example, if a subscriber's mobile device physically moves to an outage such as one that is locally interrupted for a sports game, e.g., a football game, then service is not available on that subscriber's mobile device. Thus, in the example of FIG. 3B, if service C is cancelled or blocked, the next highest ranked service, service D, will become the default service 322. However, some program packages, such as the auto-subscribe package, are not excludable (non-cancelable) to allow content, such as advertisements, to be always available on the mobile device for display in preview mode or full screen mode.

The ordering scheme may also be used to improve the ordering process. The program packages available for subscription may also be presented to the user in a sorted order. Thus, by determining the ordering of the program packages, the service provider can control which program packages are presented to the user more prominently. The more easily higher ranked packages are accessible to the user and therefore the service provider can charge the content provider a premium for designating their service as a higher ranked program package.

FIG. 4 is a flow diagram illustrating one example of a method for presenting media information using service rankings and a default service. At step 402, the service provider sorts the media services and program packages using a sorting device, such as server component 204 in FIG. 2. As described above, the service provider can use a variety of ranking schemes to maximize the commercial value of the media service. At step 404, means for generating ranking information, such as server component 204 in FIG. 2, generates ranking information. The ranking information includes a ranking of the media service, the program package, or both.

At step 406, modulating means and transmitting means, such as server component 204 and distribution system 212 in FIG. 2, modulate and transmit the ranking information and the media information. The media information and ranking information are modulated and transmitted to the mobile device in accordance with a wireless scheme, such as a CDMA network. Other radio schemes can also be used, such as CDMA, CDMA2000, GSM, WCDMA, GSM/GPRS/WCDMA, TDMA/EDGE and TETRA, for example. The transmitted information includes subscription information relating to program package ordering information. This subscription information can be used to display the packages available for subscription in an order determined by the service provider. The service provider can also transmit instructions to the mobile device to determine a default service.

At step 408, receiving means, such as the antenna module 110 in fig. 1, receives the media information and ranking information at the mobile device. The media information and ranking information is demodulated by demodulation means, such as the antenna module 110 and the microprocessor module 108 and memory module 102 of fig. 1, according to the same respective wireless scheme as used by the service provider, step 410. In step 412, the mobile device uses the ranking information to arrange the media services or packages for display in a ranked order.

The mobile device may also receive or be loaded with instructions for determining a default service from the media information based on the ranking information. At step 414, the mobile device designates one of the plurality of media services delivered to the mobile device as the default service using designation means, such as the microprocessor module 108 of FIG. 1. As described above, the default service may be the highest ranked service available to the user based on the current subscription state of the mobile device. The default service may be based on a variety of other factors such as the service provider's effort to run a particular promotion. If the default service is excluded or suppressed, the mobile device will re-designate the default service as a non-excluded, non-suppressed service in accordance with the instructions for determining the default service. The reassigned default service may be the next highest ranked service available.

When the mobile device is started or when the mobile device receives instructions from the input module 106 of fig. 1 to display media content, the mobile device displays the media information according to the sorted order. At step 416, a display device, such as display module 104 in FIG. 1, displays the default service or, alternatively, the media services in a sorted order. Display module 104 generates and displays a media program guide in which services/programs are listed in a sorted order. The default service is the first service/program listed in the program guide and can also be displayed in a preview window within the program guide. Alternatively, the display module 104 can display the default service directly in full screen without presenting the program guide in response to a request to view media content. The program guide may include all of the ordered services or only those services that are available to the mobile device based on the current subscription status. The mobile device can also use the ranking information to enhance the subscription functionality by presenting the subscription options to the user in a ranked order according to the service provider's preferences.

It should be appreciated that there is no limit to the number of content providers that can be used to provide services that are grouped into packages. The ranking may not be determined using a consistent approach, i.e., different factors and/or algorithms may be used to determine the ranking of services from different content providers. A weighting factor may be used to determine the ranking for some services or for all services. If weighting factors are used, these factors may be determined by the service provider alone or by negotiation with each content provider alone or together. The priority position may be the highest position displayed in the media program guide.

It should be understood that any grouping of media is possible. In one example, individual programs may be grouped into a service, multiple services may be grouped into a tier, program packages may be a bundle of services and/or tiers, trees may be a bundle of package groups, and so on. The mobile device can display a set of program packages available for subscription in a sorted order. The services grouped within each program package may be displayed along with their respective program package or not until the program package is selected. The grouped services are displayed in the sorted order. Individual services that are not grouped within a program package, such as pay-per-view, for example, can be displayed with the grouped services. The order for displaying individual services together with grouped services can also be determined by a sorting process.

The mobile device may have subscription information, e.g., media support data, such as package ordering, service ordering, and default information, originally installed by the Original Equipment Manufacturer (OEM). The mobile device may also communicate the subscription to the mobile device at a later date via wireless communication.

Those of skill in the art would understand that information and signals may be represented using any of a variety of different technologies and techniques. For example, data, instructions, commands, information, signals, bits, symbols, and chips that may be referenced throughout the above description may be represented by voltages, currents, electromagnetic waves, magnetic fields or particles, optical fields or particles, or any combination thereof.

Those of skill would further appreciate that the various illustrative logical blocks, modules, and algorithm steps described in connection with the examples disclosed herein may be implemented as electronic hardware, computer software, or combinations of both. To clearly illustrate this interchangeability of hardware and software, various illustrative components, blocks, modules, circuits, and steps have been described above. Whether such structure is implemented as hardware or software depends upon the particular application and design constraints imposed on the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the disclosed methods.

The various illustrative logical blocks, modules, and circuits described in connection with the examples disclosed herein may be implemented or performed with one or more general purpose processors, Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other programmable logic devices, discrete gate or transistor logic, discrete hardware components, or any combinations thereof designed to perform the functions described herein. A general-purpose processor may be a microprocessor, or the processor may be any conventional processor, controller, microcontroller, or state machine. A processor may also be implemented as a combination of computing devices, e.g., a combination of a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a DSP core, or any other such configuration.

The steps of a method or algorithm described in connection with the examples disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may reside in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art. An exemplary storage medium is coupled to the processor such the processor can read information from, and write information to, the storage medium. In the alternative, the storage medium may be integral to the processor. The processor and the storage medium may reside in an Application Specific Integrated Circuit (ASIC) and the ASIC may reside in a wireless modem, or the processor and the storage medium may reside as discrete components in the wireless modem.

The previous description of the examples is provided to enable any person skilled in the art to make or use the disclosed examples. Various modifications to these examples will be readily apparent to those skilled in the art, and the principles defined herein may be applied to other examples without departing from the spirit and scope of the disclosed method.

It should be noted that the disclosed method can be used for any form of content that the content provider likes to generate. Displaying the program packages and/or services in order, or specifying default services, or providing the program packages and/or services as visible or invisible, excludable or non-excludable, may be accomplished in any manner consistent with the decisions of the content provider and/or service provider. Thus, the disclosed methods are not limited to the examples shown herein but are to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Aspects of the disclosed examples include, but are not limited to, the following description.

A method of presenting media information for wireless communication includes receiving media information, receiving ranking information associated with the media information, demodulating the received information according to a wireless scheme, and displaying the media information in accordance with the ranking information.

An electronic device for wireless communication is configured to receive media information, receive ranking information associated with the media information, demodulate the received information according to a wireless scheme, and display the media information in accordance with the ranking information.

An apparatus for presenting media information for wireless communication, comprising means for receiving media information, means for receiving ranking information associated with the media information, means for demodulating the received information according to a wireless scheme, and means for displaying the media information in accordance with the ranking information.

A computer-readable medium containing modules for causing a wireless mobile device to perform a method comprising receiving media information, receiving ranking information associated with the media information, demodulating the received information according to a wireless scheme, arranging media services in the received media information in a ranked order according to the ranking information, designating a media service from the received media information as a default service based on the ranking information, and displaying the media information according to the ranking information.

A method of communicating media content for wireless communication includes ranking media services, generating ranking information based on the media service rankings, modulating media information and the ranking information according to a wireless scheme, and sending the modulated information to a mobile device.

An electronic device for wireless communication is configured to rank media services, generate ranking information based on the media service rankings, modulate media information and the ranking information according to a wireless scheme, and transmit the modulated information to a mobile device.

An apparatus for communicating media content for wireless communication, comprising means for ranking media services, means for generating ranking information based on the media service rankings, means for modulating media information and the ranking information according to a wireless scheme, and means for transmitting the modulated information to a mobile device.

A computer-readable medium containing modules for causing a wireless mobile device to perform a method comprising ranking media services, generating ranking information based on the media service rankings, grouping media services into program packages, ranking the program packages, generating ranking information comprising the rankings of the program packages, modulating the media information and the ranking information according to a wireless scheme, and sending the modulated information and a set of instructions for determining a default service to the mobile device.

The various illustrative logics, logical blocks, modules, and circuits described in connection with the embodiments disclosed herein may be implemented or performed with a general purpose processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or any combination thereof designed to perform the functions described herein. A general purpose processor may be a microprocessor, but in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine. A processor may also be implemented as a combination of computing devices, e.g., a combination of a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a DSP core, or any other such configuration.

The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may reside in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art. An exemplary storage medium is coupled to the processor such the processor can read information from, and write information to, the storage medium. In the alternative, the storage medium may be integral to the processor. The processor and the storage medium may reside in an ASIC. The ASIC may reside in a user terminal. In the alternative, the processor and the storage medium may reside as discrete components in a user terminal.

The description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments, e.g., in an instant messaging service or any general wireless data communication applications, without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein. The term "exemplary" as used herein means "serving as an example, instance, or illustration". Any embodiment described herein as "exemplary" is not necessarily to be construed as preferred or advantageous over other embodiments.

Claims (41)

1. A method of presenting media information for wireless communication, comprising:

receiving media information;

receiving ranking information associated with the media information;

demodulating the received information according to a wireless scheme; and

and displaying the media information according to the sorting information.

2. The method of claim 1, wherein the displaying further comprises:

designating a media service from the received media information as a default service based on the ranking information and displaying the default service.

3. The method of claim 1, wherein the displaying further comprises:

designating a media service from the received media information as a default service based on the ranking information and displaying a list of media services in which the default service is listed first in a ranked order.

4. The method of claim 1, wherein the displaying further comprises:

a program guide is displayed having media services organized according to ranking information.

5. The method of claim 1, wherein the displaying further comprises:

according to the sorting information, the media services in the received media information are arranged according to the sorted order, and the media services are displayed according to the sorted order.

6. The method of claim 1, wherein the displaying the media service is in response to receiving an instruction to display media content.

7. The method of claim 1, wherein the act of demodulating according to a radio scheme further comprises demodulating according to a network scheme selected from the group consisting of CDMA, CDMA2000, GSM, WCDMA, GSM/GPRS/WCDMA, TDMA/EDGE, and TETRA.

8. The method of claim 1, further comprising:

receiving order information;

receiving ordering information associated with the subscription information; and

and displaying the ordering information according to the ordering information and the ordered sequence.

9. An electronic device for wireless communication, the electronic device to receive media information, receive ranking information associated with the media information, demodulate the received information according to a wireless scheme, and display the media information according to the ranking information.

10. The electronic device of claim 9, further configured to designate a media service from the received media information as a default service based on the ranking information and to display the default service.

11. The electronic device of claim 9, further configured to designate a media service from the received media information as a default service based on the ranking information and to display a list of media services in which the default service is listed first in a ranked order.

12. The electronic device of claim 9, further configured to display a program guide having media services organized according to ranking information.

13. The electronic device of claim 9, further configured to arrange media services in the received media information in a sorted order in accordance with the sorting information, and to display the media services in the sorted order.

14. The electronic device of claim 9, further configured to display the media service in response to receiving an instruction to display media content.

15. The electronic device of claim 9, further configured to demodulate according to a network scheme selected from the group consisting of CDMA, CDMA2000, GSM, WCDMA, GSM/GPRS/WCDMA, TDMA EDGE, and TETRA.

16. The electronic device of claim 9, further configured to receive subscription information, receive ranking information associated with the subscription information, and display the subscription information in a ranked order according to the ranking information.

17. An apparatus for presenting media information for wireless communication, comprising:

means for receiving media information;

means for receiving ranking information associated with the media information;

means for demodulating the received information according to a wireless scheme; and

means for displaying the media information in accordance with the ranking information.

18. The apparatus of claim 17, wherein the means for displaying further comprises:

means for designating a media service from the received media information as a default service based on the ranking information, and means for displaying the default service.

19. The apparatus of claim 17, wherein the means for displaying further comprises:

means for designating a media service from the received media information as a default service based on the ranking information, and means for displaying a list of media services in which the default service is listed first in a ranked order.

20. The apparatus of claim 17, wherein the means for displaying further comprises:

means for displaying a program guide having media services organized according to ranking information.

21. The apparatus of claim 17, wherein the means for displaying further comprises:

the media server comprises a module for arranging the media services in the received media information according to the ordering information in an ordered sequence, and a module for displaying the media services in the ordered sequence.

22. The apparatus of claim 17, wherein the means for displaying the media information is responsive to receiving an instruction to display media content.

23. The apparatus of claim 17, wherein the means for demodulating according to a wireless scheme further comprises demodulating according to a network scheme selected from the group consisting of CDMA, CDMA2000, GSM, WCDMA, GSM/GPRS/WCDMA, TDMA/EDGE, and TETRA.

24. The apparatus of claim 17, further comprising:

means for receiving subscription information;

means for receiving ordering information associated with the subscription information; and

and a module for displaying the ordering information according to the ordering information and the ordered sequence.

25. A computer-readable medium containing modules for causing a wireless mobile device to perform a method, the method comprising:

receiving media information;

receiving ranking information associated with the media information;

demodulating the received information according to a wireless scheme;

arranging the media services in the received media information according to the ordering information and the ordered sequence;

designating a media service from the received media information as a default service based on the ranking information; and

and displaying the media information according to the sorting information.

26. A method of communicating media information for wireless communication, comprising:

ranking the media services;

generating ranking information based on the media service rankings;

modulating media information and the ranking information according to a wireless scheme; and

and sending the modulated media information and the sequencing information to the mobile equipment.

27. The method of claim 26, further comprising:

grouping media services into program packages;

sequencing the program packages; and

generating ranking information including a ranking of the program packages.

28. The method of claim 27, further comprising:

transmitting subscription information and ranking information associated with the subscription information to the mobile device.

29. The method of claim 26, further comprising:

a set of instructions for determining a default service is sent to the mobile device.

30. The method of claim 26, wherein said modulating media information and ranking information according to a radio scheme further comprises modulating according to a network scheme selected from the group consisting of CDMA, CDMA2000, GSM, WCDMA, GSM/GPRS/WCDMA, TDMA/EDGE, and TETRA.

31. An electronic device for wireless communication, the electronic device configured to rank media services, generate ranking information based on the media service rankings, modulate media information and the ranking information according to a wireless scheme, and send the modulated media information and ranking information to a mobile device.

32. The electronic device of claim 31, further configured to group media services into program packages, sort the program packages, and generate sort information comprising the sort of the program packages.

33. The electronic device of claim 32, further configured to send subscription information and ranking information associated with the subscription information to the mobile device.

34. The electronic device of claim 31, further configured to send a set of instructions to the mobile device for determining a default service.

35. The electronic device of claim 31, further configured to modulate according to a network scheme selected from the group consisting of CDMA, CDMA2000, GSM, WCDMA, GSM/GPRS/WCDMA, TDMA EDGE, and TETRA.

36. An apparatus for communicating media content for wireless communication, comprising:

means for ranking media services;

means for generating ranking information based on the media service rankings;

means for modulating media information and the ranking information according to a wireless scheme; and

means for transmitting the modulated information to a mobile device.

37. The apparatus of claim 36, further comprising:

means for grouping media services into program packages;

means for sorting the program packages; and

means for generating ranking information comprising a ranking of the program packages.

38. The apparatus of claim 37, further comprising:

means for transmitting subscription information and ranking information associated with the subscription information to the mobile device.

39. The apparatus of claim 36, further comprising:

means for sending a set of instructions to the mobile device for determining a default service.

40. The apparatus of claim 36, wherein means for modulating the media information and the ranking information according to a radio scheme further comprises means for modulating according to a network scheme selected from the group consisting of CDMA, CDMA2000, GSM, WCDMA, GSM/GPRS/WCDMA, TDMA EDGE, and TETRA.

41. A computer-readable medium containing modules for causing a wireless mobile device to perform a method, the method comprising:

ranking the media services;

generating ranking information based on the media service rankings;

grouping media services into program packages;

sequencing the program packages;

generating ranking information including a ranking of the program packages;

modulating media information and the ranking information according to a wireless scheme; and

the modulated information and a set of instructions for determining a default service are sent to a mobile device.