HK1140087B - Advertisement server, user terminal, advertisement method and advertisement viewing method - Google Patents

Description

Advertisement server, user terminal, advertisement method, and advertisement viewing method

Technical Field

The present invention relates to an advertisement server, a user terminal, an advertisement method, and an advertisement viewing program, and relates to a technique for distributing an advertisement moving image to a user terminal, for example.

Background

For conducting commercial activities, advertising activities are one of the most important activities, and how to use the commodities of the company to motivate consumers has a great influence on the sales of the commodities.

In recent years, for example, a commercial product is described in detail over a long period of time of 3 minutes or more, and an advertisement called a so-called commercial message, which makes a consumer understand the content of the product, is increasing.

In addition, as for advertisement media, in addition to the conventional television, broadcasting, magazines, newspapers, and the like, advertisement media using the IT (Information Technology) Technology, which has been remarkably developed in recent years, are being used.

Since the advertisement moving picture can be transmitted via the internet after IT technology is used, the commercial information piece can be provided at a very low cost as compared with a television CM or the like.

As a technique for distributing an advertisement moving picture using the internet in the above-described manner, there is "an advertisement moving picture creation and distribution system and method" of patent document 1 below.

Patent document 1: japanese laid-open patent publication No. 2005-286882

The technology rapidly provides information on products in which a user is interested in playing an advertisement animation.

However, it has not been possible to confirm that the user is viewing the advertisement animation. Further, there is a demand for users to pay a certain amount of time to view advertisement moving pictures (so-called tip revenue).

Disclosure of Invention

In this regard, IT is an object of the present invention to improve the advertising effect of an advertising animation using IT technology.

In order to achieve the above object, the present invention according to claim 1 provides an advertisement server for transmitting an advertisement image to a user terminal connectable to an IC chip to which ID information is given, the advertisement server including: a transmission request accepting unit that accepts a transmission request of an advertisement image from the user terminal; an ID information receiving unit that receives ID information of an IC chip connected to the user terminal from the user terminal; a transmission unit that transmits the advertisement image that has accepted the transmission request to the user terminal; and a storage unit that stores a correspondence between the transmitted advertisement image and the received ID information.

The invention described in claim 2 provides the advertisement server described in claim 1, including a connection confirming unit that confirms that the IC chip is connected to the user terminal while the user terminal plays the advertisement image; and the storage unit further establishes a corresponding relationship between the confirmation result of the connection confirmation unit and the stored correspondence for storage.

The invention described in claim 3 provides the advertisement server according to claim 2, comprising an ID information requesting unit that requests the IC chip for ID information via the user terminal, wherein the connection confirming unit confirms that the IC chip has been connected to the user terminal by requesting the IC chip to transmit the ID information by the ID information requesting unit while the user terminal is playing the advertisement image, and by transmitting the same ID information as the ID information received by the ID information receiving unit to the IC chip in response to the request.

In the invention described in claim 4, the advertisement server described in claim 2 is characterized in that the user terminal includes a monitoring unit that monitors that the IC chip is connected while the advertisement image is being played, and the connection confirmation unit receives a monitoring result of the monitoring unit from the user terminal, thereby confirming that the IC chip is connected to the user terminal while the advertisement image is being played.

The invention described in claim 5 provides the advertisement server described in claim 1, comprising: an instruction unit configured to instruct a user to connect the IC chip to the user terminal and to instruct to release the connection; and a connection release confirmation unit that confirms that the IC chip has been connected and released in correspondence with the connection instruction and the release instruction, the storage unit further stores a correspondence relationship between a confirmation result of the connection release confirmation unit and the stored correspondence.

In the invention described in claim 6, there is provided a user terminal comprising: an IC chip connection unit for connecting with an IC chip to which ID information has been given; a transmission request unit that requests an advertisement server that distributes advertisement images to transmit the advertisement images; an ID information transmitting unit that acquires ID information from the connected IC chip and transmits the ID information to the advertisement server; an advertisement image receiving unit for receiving the requested advertisement image; a playing unit for playing the received advertisement image; and an auxiliary unit assisting the advertisement server to confirm that the IC chip is connected through the IC chip connection unit in the process of playing the advertisement image.

The invention described in claim 7 provides the user terminal described in claim 6, wherein the auxiliary unit connects the advertisement server to the IC chip during playing of the advertisement image.

The invention described in claim 8 provides the user terminal described in claim 6, including a monitoring unit that monitors connection of the IC chip while the advertisement image is being played, wherein the assisting unit transmits a monitoring result of the monitoring unit to the advertisement server.

In the invention described in claim 9, there is provided an advertisement method performed by an advertisement server that transmits an advertisement image to a user terminal connectable to an IC chip to which ID information is given, the advertisement server including a transmission request receiving unit, an ID information receiving unit, a transmitting unit, and a storage unit, the advertisement method comprising the steps of: a transmission request accepting step of accepting a transmission request of an advertisement image from the user terminal by the transmission request accepting unit; an ID information receiving step of receiving, from the user terminal, ID information of an IC chip connected to the user terminal by the ID information receiving unit; a transmission step of transmitting the advertisement image that has accepted the transmission request to the user terminal through the transmission unit; and a storage step of storing, by the storage unit, a correspondence of the transmitted advertisement image and the received ID information.

The invention described in claim 10 provides an advertisement viewing program that is characterized in that the following functions are implemented by a computer: an IC chip connection function for connecting to an IC chip to which ID information has been given; a transmission request function of requesting transmission of an advertisement image to an advertisement server that distributes the advertisement image; an ID information transmission function of acquiring ID information from the connected IC chip and transmitting the ID information to the advertisement server; an advertisement image receiving function of receiving the requested advertisement image; a playing function of playing the received advertisement image; and an auxiliary function of assisting the advertisement server to confirm that the IC chip is connected through the IC chip connection function in the process of playing the advertisement image.

According to the present invention, the advertisement effect of the advertisement animation can be improved by establishing the correspondence between the playing of the advertisement animation and the IC chip owned by the user.

Drawings

Fig. 1 is a diagram showing a configuration of an advertisement system according to the present embodiment.

Fig. 2 is a block diagram showing an example of the hardware configuration of the electronic money card.

Fig. 3 is a block diagram schematically showing a functional structure of the electronic money card.

Fig. 4 is a conceptual diagram illustrating an example of the configuration of a mobile phone having an IC chip mounted thereon.

Fig. 5 is a diagram showing an example of a hardware configuration of the user terminal.

Fig. 6 is a block diagram for explaining a functional configuration of the browser section.

Fig. 7 is a diagram showing an example of the hardware configuration of the advertisement server.

Fig. 8 is a diagram for explaining various databases.

Fig. 9 is a flowchart for explaining a process in which the advertisement server transmits an advertisement animation to the user terminal.

Fig. 10 is a flowchart for explaining another sequence in which the advertisement server distributes the advertisement animation to the user terminal.

Fig. 11 is a flowchart for explaining a procedure in which the advertiser server requests the electronic money server to perform a recharge.

Description of the symbols

1 Advertising system

2 electronic money server

3 advertisement server

4 user terminal

5 read-write machine

6 electronic money card

7 advertiser Server

61 browser part

68 Advertising site

Detailed Description

(1) Summary of the embodiments

When the user accesses the advertisement site 68 through the browser unit 61 (fig. 1) and requests the advertisement moving picture to be transmitted, the advertisement server 3 requests the electronic money card 6 to be connected to the reader/writer 5.

The browser unit 61 has a function of accessing the electronic money card 6 via the reader/writer 5, and when the electronic money card 6 is connected to the reader/writer 5, the advertisement server 3 can communicate with the electronic money card 6 via the browser unit 61.

In this way, the advertisement server 3 reads and stores the electronic money function unit ID, which is the ID information of the electronic money card 6, from the electronic money card 6, and further transmits the moving image data of the advertisement moving image stored in the advertisement moving image database to the user terminal 4.

While the user terminal 4 is playing the advertisement moving picture, the advertisement server 3 accesses the electronic money card 6 via the browser unit 61 at predetermined intervals, and confirms that the electronic money card 6 is connected to the reader/writer 5.

The advertisement server 3 confirms that the user is viewing the advertisement moving picture by confirming that the electronic money card 6 is connected to the reader/writer 5.

Further, the access to the electronic money card 6 may be at irregular intervals. In this case, a configuration with a predetermined regularity such that the access interval becomes shorter as the end of distribution of the advertisement moving picture becomes closer can be adopted.

When the user terminal 4 finishes playing the advertisement moving picture, the advertisement server 3 generates viewing record data including the electronic money function unit ID of the electronic money card 6, the advertisement ID of the advertisement moving picture, the viewing confirmation result by the connection between the electronic money card 6 and the reader/writer 5, and the like, and stores the viewing record data in the viewing record database.

The advertisement server 3 transmits the viewing history data stored in the viewing history database to the advertiser server 7 at predetermined intervals.

The advertiser server 7 receives the viewing record data from the advertisement server 3, and calculates the amount paid to the user by the advertiser in return for viewing the viewing record data from which viewing of the advertisement moving image by the user can be confirmed based on the viewing record result.

The advertiser server 7 transmits the electronic money function unit ID in association with the payment amount to the electronic money server 2, and requests the electronic money card 6 to be charged with the payment amount.

The electronic money server 2 receives the charge request from the advertiser server 7, and transmits the amount change information for charging the payment amount to the electronic money card 6 via the user terminal 4 and the reader/writer 5.

The electronic money card 6 executes the amount change information to charge the payment amount.

(2) Detailed description of the embodiments

Fig. 1 is a diagram showing a configuration of an advertisement system according to the present embodiment.

The advertisement system 1 is composed of a user terminal 4, a reader/writer 5, an electronic money card 6, an electronic money server 2, an advertisement server 3, and an advertiser server 7.

The electronic money card 6 is an IC card incorporating a non-contact IC chip, stores electronic data indicating a money value called value (value), and can move the value of money by increasing or decreasing the amount of the value.

Although not shown, the electronic money card 6 is connected to an electronic money terminal installed in a store or the like by short-distance wireless communication, and the value of the amount of money instructed by the electronic money terminal is subtracted from the electronic money card 6 to settle the price.

The non-contact IC chip is given a unique electronic money function portion ID, and the electronic money card 6 can be specified by this ID in the advertisement system 1. In this way, the non-contact IC chip functions as an IC chip to which ID information is given. In this embodiment, a non-contact IC chip is used for description, but a contact IC chip may be used.

Note that the process of increasing the amount of money stored in the electronic money card 6 is called charging (charge), and the process of decreasing the amount of money is called settlement.

The reader/writer 5 is a device that provides an interface when the electronic money card 6 communicates with the user terminal 4, and is installed inside the user terminal 4 when the user terminal 4 is manufactured.

The reader/writer 5 has an antenna built therein and is connected to the electronic money card 6 in a short-distance wireless manner.

As a specific use manner, the electronic money card 6 is set on the reader/writer 5 by an operation such as placing the electronic money card 6 on the surface of the position where the reader/writer 5 is set.

In the present embodiment, the case where the electronic money card 6 is incorporated in the user terminal 4 will be mainly described, but the reader/writer 5 may be externally attached to the user terminal 4 as a peripheral device.

The user terminal 4 is constituted by, for example, a personal computer, and can be connected to the advertisement server 3 and the electronic money server 2 via a network such as the internet.

The user terminal 4 incorporates a browser program, and the CPU executes the program to form a browser unit 61.

The browser unit 61 has a function of accessing each website on the network, and also has a function of connecting to the electronic money card 6 via the reader/writer 5.

As will be described later, the browser unit 61 functions as an advertisement viewing program in order to provide a function for viewing an advertisement moving image by accessing the advertisement site 68 by the user.

The user terminal 4 may be a mobile terminal such as a game machine, a television, a set-top box, or a mobile phone, a home appliance, or the like, which can be connected to a network.

The user terminal 4 may be a terminal used by a user at home or for a portable individual, or may be installed in a commercial facility such as a supermarket.

In this case, for example, the user terminal 4 is provided at an entrance of a commercial facility, and the user can connect the electronic money card 6 with the reader/writer 5 to view an advertisement moving picture.

Further, for example, when the exhibition and sale of the cooking materials are to be performed, the user terminal 4 is installed in the cooking material store, and the cooking method of the cooking materials can be viewed and listened to using the advertisement moving picture.

In this case, a plurality of readers/writers 5 may be provided on the user terminal 4, and the display salesperson may receive the electronic money cards 6 from a plurality of users and set the cards in the readers/writers 5 to view the cards at one time.

The browser unit 61 is a functional unit for accessing various websites on the network, and is capable of receiving an input of connection information (URL (Uniform Resource locator)) to the advertisement site 68 from the user, connecting the user terminal 4 to the advertisement site 68, and also capable of receiving an input of connection information to a service site of the electronic money server 2, and connecting the user terminal 4 to the electronic money server 2.

The browser unit 61 has a function of cooperating with the video playback program and a function of accessing the electronic money card 6, and functions as a medium capable of playing an advertisement video or performing communication between the advertisement server 3 and the electronic money card 6.

The advertisement server 3 is a server device that provides an advertisement moving picture provided by an advertiser to the user terminal 4.

The advertisement server 3 operates an advertisement site 68 and has a user database, an advertisement animation database, and an audio-visual recording database.

The advertisement site 68 provides an advertisement selection screen or the like in the user terminal 4.

In the advertisement selection screen, a list of advertisement animations provided by the advertiser, for example, "car", "health", "travel", and the like, is displayed in accordance with the category, and the user can select a desired advertisement animation. Further, the recommended advertisement from the advertiser may be selected.

More specifically, the advertisement animation buttons of the advertisers related to the vehicle, such as "OO used cars are rated free of charge", "OO cars are bought for new cars", and the advertisement animation buttons of the advertisers related to the health, such as "fat-free OO sports equipment", "OO tablets for vitamin supplement", and the like, are displayed in the vehicle category so as to be selectable.

When the user selects any advertisement moving picture on the advertisement selection screen, the advertisement server 3 transmits the moving picture data to the user terminal 4 in a streaming manner.

The user database stores the electronic money function unit ID of the electronic money card 6 owned by the user in association with user attributes such as age and sex.

When the electronic money function unit ID is transmitted from the user terminal 4, the advertisement server 3 can search the user database for the electronic money function unit ID to identify the user. If the user can be identified, an advertisement animation corresponding to the attribute of the user can be provided.

The advertisement animation database stores animation data of advertisement animations provided by advertisers.

In the present embodiment, the advertisement moving picture is transmitted by streaming, but the present invention is not limited to this, and a configuration may be adopted in which the user terminal 4 downloads all of the advertisement moving picture and then the user terminal 4 plays it.

The viewing record database stores viewing histories of the advertisement moving pictures by the users.

The advertisement server 3 records the electronic money function unit ID received from the user terminal 4 and the advertisement ID of the advertisement moving picture transmitted to the user terminal 4 in association with each other in the viewing/listening record database.

The advertisement server 3 polls the electronic money card 6 at predetermined intervals (for example, 10 seconds, or may be irregular) in order to confirm whether or not the user is viewing the advertisement moving image, and stores the result in association with the association between the electronic money function unit ID and the advertisement ID.

Further, the advertisement server 3 periodically transmits the viewing history data stored in the viewing history database in this manner to the advertiser server 7 of the advertiser who provided the advertisement moving picture.

The advertiser server 7 is a server device of an advertiser who provides an advertisement moving picture to the advertisement server 3. Although only one advertiser is shown in the figure, if there are a plurality of advertisers, there are a plurality of advertiser servers 7.

The advertiser server 7 stores payment criteria such as "pay 10 yen to the user when viewing the advertisement moving picture from beginning to end, and not pay only when viewing a part of the advertisement moving picture".

The advertiser server 7 receives the viewing record data from the advertisement server 3, analyzes the viewing record data, and confirms whether the advertisement moving picture viewed by the user satisfies the payment criterion.

Then, the payment amount of each user is summed up based on the payment standard and transmitted to the electronic money server 2 as the recharge request information.

The electronic money server 2 is a server device that performs various services and information processing related to the electronic money card 6.

The electronic money server 2 establishes a service site as a website for charging the electronic money card 6 or providing other various services.

The electronic money server 2 receives the charge authorization information from the advertiser server 7, and charges the electronic money card 6 with the payment amount from the service site based on the received charge authorization information.

More specifically, the user inputs the connection information of the service site in the browser section 61 to connect the user terminal 4 with the electronic money server 2, and follows "100 yen, which can be charged with a gift to be viewed as an advertisement. Please connect the electronic money card 6 with the reader/writer 5. "or the like, the electronic money card 6 is connected to the reader/writer 5.

When the recharge of the payment amount is requested by an operation such as clicking a payment button on the service site, the electronic money server 2 generates amount change information for increasing the value of the payment amount and transmits the amount change information to the electronic money card 6.

The electronic money card 6 is charged with money using the money amount change information, and thereby the user can receive the reward.

As described above, in the advertisement system 1, the advertisement server 3 distributes the advertisement moving image to the user terminal 4, and the user can view the advertisement moving image.

The advertisement server 3 can confirm that the user is viewing the advertisement moving picture by confirming whether or not the electronic money card 6 is connected to the reader/writer 5 while the advertisement moving picture is being played using the user terminal 4.

On the other hand, when the user views the advertisement moving picture, the advertiser can pay a reward and add the reward to the electronic money card 6.

In the present embodiment, although the description is given using the case where the advertisement server 3 distributes advertisement moving images, the advertisement is not limited to moving images, and for example, an advertisement still screen composed of still images may be distributed.

In this case, for example, the same still advertisement picture may be continuously displayed, or the still advertisement picture may be switched at regular or irregular intervals as in a slide show.

Even when the advertisement still picture is distributed, the advertisement server 3 polls the electronic money card 6 at predetermined intervals (for example, 10 seconds) in order to confirm whether or not the user is viewing the advertisement still picture, and stores the result in association with the association between the electronic money function part ID and the advertisement ID

Further, irregular intervals may be employed for the access to the electronic money card 6. In this case, the access interval may be set to a predetermined rule such as being shorter as the distribution of the advertisement still picture becomes closer to the end.

Fig. 2 is a block diagram showing an example of the hardware configuration of the electronic money card 6.

The electronic money card 6 includes a CPU (Central Processing Unit) 21, a high-frequency circuit 22, an antenna 26, a ROM (Read Only Memory) 23, a RAM (Random Access Memory) 24, an EEPROM (electrically Erasable and Programmable ROM)25, and the like.

These elements are formed on an IC chip that functions as a money terminal for storing the balance of money value (value).

The antenna 26 is formed of an antenna surrounding the vicinity of the outer edge of the inside of the electronic money card 6 or an elliptic curve having a diagonal line of the electronic money card 6 as an axis, and the end is connected to the IC chip.

The CPU21 is a central processing unit that performs information processing in accordance with various programs stored in the ROM23 or the EEPROM25, and performs money amount changing processing for changing the amount of money of the stored value balance, such as settlement processing and recharging.

The CPU21 can perform short-range wireless communication with the reader/writer 5 via the antenna 26 and the high-frequency circuit 22.

The antenna 26 is an antenna for transmitting and receiving radio waves to and from an antenna built in the reader/writer 5 of the user terminal 4, and transmits and receives various information, and generates electric power for driving the IC chip by using radio waves from the reader/writer 5.

The high frequency circuit 22 converts a high frequency transmitted from the reader/writer 5 to the antenna 26 into a digital signal and outputs the digital signal to the CPU21, or conversely converts a digital signal output from the CPU21 into a high frequency and transmits the high frequency from the antenna 26 to the reader/writer 5.

The RAM24 is a memory that can be written to and read from as needed, and provides a work memory when the CPU21 performs information processing.

In the present embodiment, the CPU21 is used as a temporary storage area when transmitting the electronic money function unit ID to the user terminal 4 or performing the money amount changing process.

The ROM23 is a read-only memory that stores basic programs, parameters, data, and the like for causing the electronic money card 6 to function.

The EEPROM25 is a ROM capable of writing and erasing information. The information stored in the EEPROM25 is held even in the case where power is not supplied to the electronic money card 6.

The EEPROM25 stores an electronic money processing program for causing the electronic money card 6 to function as an electronic money card, and also forms an electronic money storage unit 29 for storing various data such as an electronic money function unit ID, a value balance, and log data.

Fig. 3 is a block diagram schematically showing the functional configuration of the electronic money card 6 formed when the CPU21 is used to execute the electronic money processing program.

The electronic money storage unit 29 formed in the EEPROM25 stores an electronic money function unit ID, a value balance, log data, and the like.

The value balance is a balance of the value currently stored, and the electronic money card 6 can perform settlement processing by reducing the value balance in an electronic money terminal or the like installed in a store.

In this way, the electronic money storage unit 29 functions as a money storage device that stores the amount of money value as electronic data (value).

The log data is log data in which the contents of value processing and the like are recorded, and is composed of processing date, hour, minute and second, a charge amount, a settlement amount, and the like.

The terminal communication unit 27 is configured by using the antenna 26, the high-frequency circuit 22, and the like, and receives an ID reference command, money amount change information, other commands, and the like, which will be described later, from the reader/writer 5 of the user terminal 4, and inputs the commands to the value processing unit 28, and the like, thereby playing a role in mediating communication between the user terminal 4 and the value processing unit 28.

The value processing unit 28 is an information processing unit that executes various commands.

The command includes money amount change information, an ID reference command, a balance reference command, and the like.

The amount-of-money change information is a command for causing the value processing unit 28 to perform the amount-of-money change process.

After the amount change processing is performed, the value processing unit 28 increases or decreases the value balance by the amount of money specified by the amount change information.

The ID reference command is a command for causing the value processing unit 28 to read the electronic money function unit ID, and when the ID reference command is input, the value processing unit 28 reads the electronic money function unit ID from the electronic money storage unit 29 and outputs the electronic money function unit ID.

The balance reference command is a command for causing the value processing unit 28 to read the value balance, and when the balance reference command is input, the value processing unit 28 reads the value balance from the electronic money storage unit 29 and outputs the value balance.

Although the structure of the electronic money card 6 has been described above, a device in which the same IC chip as the IC chip mounted on the electronic money card 6 is mounted on a mobile phone or other mobile terminal has been widely used.

Fig. 4 is a conceptual diagram illustrating an example of the configuration of a mobile phone having an IC chip mounted thereon.

The mobile phone includes a phone function section 10 and an IC chip 12, which are connected via an interface section 11.

The IC chip 12 has the same function as the IC chip mounted on the electronic money card 6, and has functions of outputting an electronic money function portion ID, performing money amount change processing, and the like.

The telephone function section 10 has a call mode for making a call and an application mode, and can be switched by a user operation.

The telephone function section 10 includes a CPU and a storage section storing various application programs, and in the application mode, the CPU can execute these application programs to thereby exhibit various application functions.

The electronic money application section 15 is formed by executing an electronic money application program by the CPU of the telephone function section 10.

The electronic money application unit 15 can access both the electronic money server 2 and the IC chip 12, and can function as a medium for communication between the electronic money server 2 and the IC chip 12.

The IC chip 12 is connected to the electronic money application unit 15 via the interface unit 11.

In the IC chip 12, similarly to the electronic money card 6, a terminal communication unit 16, a value processing unit 17, an electronic money storage unit 18, and the like are formed in the IC chip by executing an electronic money program stored in the EEPROM by the CPU. These functions are the same as in the case of the electronic money card 6 of fig. 3.

The value processing unit 17 communicates with the user terminal 4 via the terminal communication unit 16, and performs the output of the electronic money function unit ID and the amount change processing in the same manner as the electronic money card 6, and also receives the amount change information from the electronic money server 2 via the electronic money application unit 15 to perform the amount change processing.

In this way, since the mobile phone can communicate with the electronic money server 2 via the electronic money application unit 15, the mobile phone can be connected to the electronic money server 2 via the electronic money application unit 15, and the return can be charged to the IC chip 12.

In addition, the mobile phone may be connected to the advertisement server 3, and the advertisement moving picture may be viewed using the mobile phone.

Further, the mobile phone can be connected to the reader/writer 5 and used in the same manner as the electronic money card 6.

Fig. 5 is a diagram showing an example of the hardware configuration of the user terminal 4.

The user terminal 4 is configured by connecting the CPU31, the ROM33, the RAM34, the communication control unit 35, the storage unit 36, the input unit 37, the output unit 38, the reader/writer 5, and the like by a bus.

The CPU31 performs information processing according to a predetermined program, and performs overall control of the user terminal 4.

In the present embodiment, the CPU31 executes a browser program to form the browser section 61, and connects the user terminal 4 with the advertisement server 3, or transmits the electronic money function section ID of the electronic money card 6 to the advertisement server 3, or plays an advertisement moving picture.

The ROM33 is a read-only memory that stores basic programs, parameters, and the like for operating the user terminal 4.

The RAM34 is a memory that can be written and read at any time and provides a work memory of the CPU31 or performs operations such as loading and storing programs and data stored in the storage unit 36.

The communication control unit 35 is a connection device for connecting the user terminal 4 to the advertisement server 3, the electronic money server 2, and other server devices via a network.

The input unit 37 is configured using an input device such as a keyboard or a mouse, for example, and receives an operation when the user selects an advertisement moving image on the advertisement selection screen or performs a recharge operation for the electronic money card 6.

The output unit 38 is configured using an output device such as a display, a speaker, or a printer, for example, and displays a screen of the advertisement site 68, displays an advertisement moving image, or generates a sound accompanying the advertisement moving image.

The reader/writer 5 incorporates an antenna and performs wireless communication with the IC chip of the electronic money card 6.

The storage unit 36 is constituted by, for example, a hard disk or other storage medium and a drive device for driving them, and is constituted by a program storage unit 42 for storing various programs, a data storage unit 44 for storing data, and the like.

The program storage unit 42 stores an OS as a basic program for causing the user terminal 4 to function, a browser program for realizing the browser unit 61 by the CPU31, and the like.

The data storage unit 44 stores data classes used by the user.

Fig. 6 is a block diagram for explaining a functional configuration of the browser section 61.

The browser unit 61 includes a website connection unit 62, an electronic money card access unit 63, a moving image playback unit 64, a storage unit 65, and the like.

These functional sections are formed by the CPU31 (fig. 5) executing a browser program.

The site connection unit 62 is a functional unit that connects the user terminal 4 to a site on the network using connection information (URL), and thus can browse the advertisement site 68 and a service site of the electronic money server 2, and can access another site.

The electronic money card access unit 63 is a functional unit that is incorporated in the browser unit 61 as an extended function, for example, and is used for the user terminal 4 to access the electronic money card 6.

The electronic money card access unit 63 also provides a communication path when the advertisement server 3 and the electronic money server 2 access the electronic money card 6.

The animation reproduction section 64 is a functional section for reproducing an animation in cooperation with an animation reproduction program, and performs an operation of, for example, reproducing an advertisement animation in a streaming manner.

The storage unit 65 stores, as a so-called personal favorite, connection information of a website that the user logs in, and here, by storing connection information (URL) of the advertisement site 68, the user can quickly access the advertisement site 68.

In the present embodiment, the attributes of the user are stored in the user database of the advertisement server 3, but the attributes of the user may be stored in the storage unit 65 and transmitted to the advertisement server 3 by the user terminal 4.

Fig. 7 is a diagram showing an example of the hardware configuration of the advertisement server 3.

The advertisement server 3 is configured by connecting the CPU51, the ROM52, the RAM54, the communication control unit 53, the storage unit 55, and the like by a bus.

The CPU51 is a central processing unit that performs various information processing according to predetermined programs.

In the present embodiment, the advertisement moving picture selected by the user is transmitted to the user terminal 4, or the connection between the reader/writer 5 and the electronic money card 6 is confirmed or viewing history data is generated while the advertisement moving picture is being played by the user terminal 4.

The ROM52 is a read-only memory and stores basic programs, parameters, and the like for operating the advertisement server 3.

The RAM54 is a readable and writable memory, and performs operations such as providing a work memory of the CPU51 and loading and storing programs and data stored in the storage unit 55.

The communication control unit 53 is a control unit for communicating with the user terminal 4, the advertiser server 7, and the like.

The storage unit 55 is configured by using a large-capacity storage device such as a hard disk, or is configured by a program storage unit 56 that stores various programs, a data storage unit 57 that stores data, and the like.

The program storage unit 56 stores an OS as a basic program for causing the advertisement server 3 to function, an advertisement site program for realizing the advertisement site 68 by the CPU51, and other programs.

The data storage unit 57 stores a user database, an advertisement moving picture database, a viewing record database, and other databases.

These databases are described below using fig. 8.

Fig. 8 (a) shows an example of the logical structure of the user database.

The user database is composed of items such as "electronic money function unit ID", "name", "sex", "age", "address", "interest", and the like, and associates the attribute (personal information) of the user with the electronic money function unit ID.

The advertisement server 3 can specify the user by searching the user database for the electronic money function unit ID transmitted from the user terminal 4, and can transmit an advertisement moving image based on the user attribute, for example, an advertisement moving image for distributing a male product to a male user.

Fig. 8 (b) is a diagram showing an example of the logical structure of the advertisement moving picture database.

The advertisement animation database is composed of items such as "advertisement ID", "animation data", and "advertiser ID", and a corresponding relationship is established between the advertisement ID and the animation data and the advertiser ID.

The "advertisement ID" is ID information for specifying an advertisement case requested by an advertiser, and by which an advertisement moving picture or the like to be distributed to a user can be confirmed.

The "animation data" stores animation data of the advertisement animation.

When the user has selected an advertisement moving picture, the advertisement server 3 searches the advertisement moving picture database for the advertisement ID of the advertisement moving picture, and transmits moving picture data corresponding to the advertisement ID to the user terminal 4.

The "advertiser ID" is information for determining an advertiser who has delegated distribution of an advertisement animation.

Fig. 8 (c) shows an example of the logical structure of the viewing/listening recording database.

The audio-visual recording database stores audio-visual recording data.

The viewing record data is composed of items such as "viewing ID", "electronic money function unit ID", "advertisement ID", "viewing date and time", and "viewing confirmation result". the viewing ID is associated with the electronic money function unit ID, advertisement ID, viewing date and time, viewing confirmation result, and the like.

The "viewing ID" is ID information that is obtained by the advertisement server 3 each time the user views the advertisement moving picture.

The "electronic money function unit ID" is an electronic money function unit ID transmitted from the user terminal 4 to the advertisement server 3 when the user views the advertisement moving picture.

The "advertisement ID" is an advertisement ID of an advertisement moving picture that the user has viewed.

"viewing date and time" is the date and time that the user has viewed the advertisement animation.

The "viewing confirmation result" is a confirmation result of the advertisement server 3 confirming the connection between the electronic money card 6 and the reader/writer 5 while the user terminal 4 is playing the advertisement moving picture.

The "viewing confirmation result" includes three types of "all viewing", "partial viewing", and "no viewing". The "full view" is a case where the connection of the electronic money card 6 can be continuously confirmed from the start to the end of the playing of the advertisement moving picture, "partial view" is a case where the connection of the electronic money card 6 is confirmed during a part of the period from the start to the end of the playing of the advertisement moving picture, and "no view" is a case where the connection of the electronic money card 6 cannot be confirmed during the playing of the advertisement moving picture.

The viewing confirmation result is an example, and may be classified in more detail, or may be only one of "full viewing" and "no viewing".

Although not shown, the data storage unit 57 also stores an advertiser database related to advertisers.

In the advertiser database, connection information to the advertiser server 7 and other information on advertisers are stored in association with an advertiser ID which is information for specifying an advertiser.

When transmitting the viewing record data to the advertiser server 7, the advertisement server 3 acquires connection information to the advertiser server 7 from the advertiser database, connects to the advertiser server 7, and transmits the viewing record data.

Next, the procedure of distributing the advertisement moving picture to the user terminal 4 by the advertisement server 3 will be described with reference to the flowchart of fig. 9.

The operations described in the following flowcharts are performed by the CPU21 of the electronic money card 6, the CPU31 of the user terminal 4, and the CPU51 of the advertisement server 3, respectively.

First, the user terminal 4 is connected to the advertisement site 68 of the advertisement server 3 via the browser unit 61 by a user operation or the like (step 15).

After receiving the connection to the advertisement site 68, the advertisement server 3 transmits advertisement selection screen data for displaying the advertisement selection screen to the user terminal 4 (step 20).

The user terminal 4 receives the advertisement selection screen data from the advertisement server 3 and displays the advertisement selection screen on the display. When the user selects an advertisement moving picture to be viewed using the advertisement selection screen (step 25), the user terminal 4 transmits the advertisement ID of the advertisement moving picture to the advertisement server 3 and requests viewing of the advertisement moving picture (transmission requesting means).

When receiving a viewing request for an advertisement moving picture from the user terminal 4 (transmission request receiving means), the advertisement server 3 displays "please set the electronic money card 6 to the reader/writer 5" or the like on the user terminal 4, and requests the user to connect the electronic money card 6 to the reader/writer 5.

Then, the advertisement server 3 establishes a communication path with the electronic money card 6 via the user terminal 4 after the user connects the electronic money card 6 to the reader/writer 5 (IC chip connecting means), transmits an ID reference command to the electronic money card 6, and requests transmission of the electronic money function unit ID (step 30).

The electronic money card 6 receives the ID reference command from the advertisement server 3, and transmits its electronic money function unit ID to the advertisement server 3 (step 35).

The advertisement server 3 receives the advertisement ID from the user terminal 4 (ID information receiving means), signs the viewing ID (number), and stores the electronic money function unit ID and the advertisement ID of the advertisement moving picture selected by the user in association with the viewing ID in the viewing record database (storage means).

Next, the advertisement server 3 searches the advertisement moving image database for the advertisement ID, acquires an advertisement moving image (moving image data), and transmits the advertisement moving image to the user terminal 4 (transmitting means) (step 40).

The user terminal 4 receives the advertisement moving picture from the advertisement server 3 (advertisement image receiving means), and plays it by the moving picture playing program (playing means) (step 45).

On the other hand, after starting the transmission of the advertisement moving picture to the user terminal 4, the advertisement server 3 transmits an ID reference command to the electronic money card 6 and requests the electronic money card 6 to transmit an electronic money function unit ID (ID information requesting means) (step 55).

In this way, the user terminal 4 has an auxiliary means for assisting confirmation that the electronic money card 6 and the reader/writer 5 are connected by providing a communication path with the electronic money card 6 to the advertisement server 3.

The electronic money card 6 receives the ID reference command from the advertisement server 3, and then transmits the electronic money function unit ID to the advertisement server 3 (step 50).

The advertisement server 3 receives the electronic money function unit ID from the electronic money card 6, and then confirms that the electronic money function unit ID is the same as the electronic money function unit ID transmitted from the electronic money card 6 in step 35, thereby confirming that the electronic money card 6 is connected to the reader/writer 5 (connection confirming means).

During the period in which the advertisement server 3 transmits the advertisement moving image (i.e., during the period in which the user terminal 4 plays the advertisement moving image), the advertisement server 3 and the electronic money card 6 perform the above-described processes of steps 55 and 50 at a predetermined interval (for example, every 10 seconds, or may be performed at irregular intervals).

In this way, the advertisement server 3 confirms that the user is in front of the user terminal 4 and is viewing the advertisement moving picture by confirming the connection of the electronic money card 6 and the reader/writer 5.

After the advertisement server 3 finishes transmitting the advertisement moving picture (step 60), the user finishes viewing the advertisement moving picture in the user terminal 4 (step 65).

The advertisement server 3 records the viewing confirmation result in the viewing record database in association with the viewing ID (i.e., the association between the electronic money function unit ID and the advertisement ID) obtained by viewing the user with the serial number (step 70).

The viewing confirmation result includes "all viewing", "partial viewing", and "no viewing".

The above example assumes, for example, a viewing system in which the user accesses the advertisement site 68 while accessing various websites through the browser unit 61 and views an advertisement movie of interest by connecting the electronic money card 6 to the reader/writer 5, but may be configured such that the browser unit 61 is automatically activated and connected to the advertisement site 68 after connecting the electronic money card 6 to the reader/writer 5.

This is particularly effective when a personal computer equipped with the reader/writer 5 is sold, and a configuration is installed in advance to allow a user to view an advertisement moving image of a predetermined advertiser.

The sequence of this case will be described using the flowchart of fig. 10. The same steps are assigned to the same processes as those in fig. 10, and the description thereof will be omitted.

First, the user terminal 4 monitors whether or not the electronic money card 6 is connected to the reader/writer 5, and detects the electronic money card 6 after the user connects the electronic money card 6 to the reader/writer 5 (IC chip connection means) (step 100).

When the user terminal 4 detects the electronic money card 6, it transmits an ID reference command to the electronic money card 6 and requests the electronic money card 6 to transmit the electronic money function unit ID (step 105).

The electronic money card 6 receives the ID reference command from the user terminal 4, and transmits the electronic money function unit ID to the user terminal 4 (step 110).

The user terminal 4 receives the electronic money function unit ID from the electronic money card 6, and stores the electronic money function unit ID in a storage device such as the RAM34 (fig. 5).

The user terminal 4 connects to the advertisement server 3 and requests viewing of the advertisement (step 115), and transmits the electronic money function unit ID stored in the storage device to the advertisement server 3(ID information transmitting means) (step 120). Thus, in this example, the user terminal 4 stores connection information to the advertisement server 3 in advance.

In step 25, the user terminal 4 may read the electronic money function unit ID from the electronic money card 6 and transmit the electronic money function unit ID to the advertisement server 3.

Step 20 is the same as fig. 9 (except for steps 30 and 35).

Next, the procedure of requesting the advertiser server 7 to charge the electronic money server 2 will be described with reference to the flowchart of fig. 11.

First, the advertisement server 3 stores the viewing history data in the viewing history database, searches the advertisement moving image database for the advertisement ID recorded in the viewing history data, and acquires the advertiser ID of the advertiser who provided the advertisement moving image.

Next, the advertisement server 3 searches the advertiser database for connection information corresponding to the advertiser ID, and acquires connection information to the advertiser server 7.

The advertisement server 3 connects to the advertiser server 7 using the connection information, generates viewing record data, and transmits the viewing record data to the advertiser server 7 (step 72).

The advertiser server 7 receives the viewing history data from the advertisement server 3 (step 75), and stores the viewing history data in the viewing history database.

The advertiser server 7 then counts the stored viewing history data, counts the number of points for each electronic money function unit ID, and counts the number of points (step 80).

The viewing confirmation results recorded in the viewing record data are compared with the payment criterion to perform the totalization.

More specifically, for example, the advertiser server 7 stores a payment criterion of 10 points for viewing/listening record data whose viewing/listening confirmation result is "all viewing/listening", a payment criterion of 1 point for viewing/listening record data whose viewing/listening confirmation result is "partial viewing/listening", a payment criterion of 0 point for viewing/listening record data whose viewing/listening confirmation result is "no viewing" and the like, compares the respective viewing/listening record data with each other, and sums up the points for each electronic money function unit ID.

The payment criteria can be determined arbitrarily by the advertiser. Further, if the 1 st point is 1 yen, the advertiser can arbitrarily determine the correspondence between the number of points and the amount paid to the user.

In this manner, the advertiser server 7 adds up the points for each electronic money function unit ID, then adds up the amount to be charged for each electronic money function unit ID based on the points, and generates charge request information and transmits the charge request information to the electronic money server 2 (step 85).

The charging request information includes an electronic money function unit ID, an amount of money to be charged, an advertiser ID, and the like.

The electronic money server 2 receives the charge authorization information from the advertiser server 7 (step 90), and stores it in the database.

In this way, the electronic money server 2 receives the charge request information from the advertiser server 7, and charges the electronic money card 6 with the value requested by the advertiser server 7 in accordance with a request from the user.

This processing is performed, for example, in the following manner.

When the user logs in the service site of the electronic money server 2 from the user terminal 4, the electronic money server 2 displays the amount of value that can be recharged to the user, and urges the recharging.

The user connects the electronic money card 6 to the reader/writer 5 in accordance with the information, and, for example, when a charge button displayed on the display of the user terminal 4 is clicked, the electronic money server 2 confirms the electronic money function unit ID of the electronic money card 6 and transmits amount change information for charging the value of the payment amount to the electronic money card 6.

The electronic money card 6 receives the money amount change information and charges it. Thus, the user can receive a reward for viewing and listening to the advertisement by using the electronic money.

In the present embodiment described above, the advertisement server 3, the advertiser server 7, and the electronic money server 2 are separate server devices, but the present invention is not limited to this, and a server device in which the advertisement server 3 and the advertiser server 7, the advertisement server 3 and the electronic money server 2, the advertiser server 7 and the electronic money server 2, and the advertisement server 3, the advertiser server 7, and the electronic money server 2 are combined may be employed.

In particular, when the electronic money provider is the same as the advertisement provider, the advertisement server 3 and the electronic money server 2 can be combined, and the amount of value that can be currently charged and the buttons for charging can be displayed on the advertisement selection screen.

The following effects can be obtained by the present embodiment and the modification described above.

(1) The advertiser can specify the product to the user by the advertisement animation.

(2) By confirming the connection of the electronic money card 6 and the reader/writer 5, it can be confirmed that the user is viewing the advertisement moving picture.

(3) The user can receive a reward by viewing the advertising animation.

(4) Since viewing of the advertisement moving picture and collection of the reward are performed using the electronic money card 6, the user can easily view the advertisement moving picture and collect the reward.

(5) By associating the electronic money card 6 with the attribute of the user in the user database in advance, it is possible to transmit an advertisement moving picture suitable for the user.

(modification 1)

In the above example, the advertisement server 3 monitors the connection between the electronic money card 6 and the reader/writer 5 while the advertisement moving picture is being played using the user terminal 4, but the user terminal 4 may be configured to monitor the connection between the electronic money card 6 and the reader/writer 5 (monitoring means) and transmit the viewing confirmation result to the advertisement server 3 after the advertisement moving picture is played.

In this example, when the electronic money card 6 is connected to the reader/writer 5, the user terminal 4 first transmits an ID reference command to the electronic money card 6, and acquires and stores an electronic money function unit ID from the electronic money card 6.

After the start of the advertisement moving picture, the user terminal 4 transmits an ID reference command to the electronic money card 6 at a predetermined interval (or at irregular intervals), acquires the electronic money function unit ID from the electronic money card 6, and determines that the electronic money card 6 is connected to the reader/writer 5 by confirming that the electronic money function unit ID is identical to the previously stored electronic money function unit ID.

The user terminal 4 continues this operation until the end of the advertisement moving image playback, transmits "all views" to the advertisement server 3 when the electronic money card 6 remains connected until the end of the advertisement moving image playback, "partial views" when connected for a part of the period, and transmits a view confirmation result such as "no view" when not connected at all. Thereby, the user terminal 4 assists the advertisement server 3 in confirming that the electronic money card 6 and the reader/writer 5 are connected.

The advertisement server 3 receives the viewing confirmation result from the user terminal 4, and stores the viewing confirmation result in the viewing record database in association with the viewing ID.

(modification 2)

In this example, when the advertisement moving picture is played at the start, during the playing, or at the end of the playing, a connection instruction such as "please set the electronic money card to the reader/writer" and a non-connection instruction (instruction means) such as "please take the electronic money card out of the reader/writer" are given to the user, and the user performs the card connection and non-connection according to the instruction.

These instructions and confirmation of connection or disconnection may be performed by the advertisement server 3, or may be performed by the user terminal 4.

For example, when the advertisement server 3 instructs to connect or disconnect, the advertisement server 3 transmits an ID reference command for a predetermined time period (for example, 10 seconds) after the instruction to connect or disconnect the electronic money card 6, and thereby confirms whether or not the electronic money card is connected or disconnected in accordance with the instruction (connection/disconnection confirming means).

The advertisement server 3 makes the viewing confirmation result "full viewing" when connection and disconnection are performed in accordance with all the instructions, "partial viewing" when connection and disconnection are performed in accordance with some of the instructions, and "no viewing" when connection and disconnection are not performed in accordance with any of the instructions. This is also the case when the user terminal 4 makes an instruction.

Further, the access to the electronic money card 6 may also be performed at irregular intervals. In this case, a configuration with a predetermined regularity may be adopted in which the access interval is made shorter as the distribution of the advertisement moving picture is closer to the end.

In this way, by giving an operation instruction to the user and confirming that the user has attached or detached the electronic money card 6 in accordance with the instruction, it can be confirmed that the user is looking at the display before the user terminal 4, and the viewing state of the user can be acquired more accurately.

(modification 3)

In the present modification, the advertisement server 3 performs a question survey or a question asking after the advertisement moving picture is played, and learns the viewing/listening state of the user using the answer result.

This may be combined with the connection confirmation of the electronic money card 6 and the reader/writer 5 of the above embodiment, or "all view", "partial view", and "no view" may be determined by the answer of the question survey or question without the connection confirmation of the electronic money card 6 and the reader/writer 5.

As the contents of the question survey, for example, for an advertisement animation of a car, if it is set to "do or not own car currently? "," do the change of car considered? "information valuable to the advertiser which can be obtained from the user, etc., is effective.

In addition, as the content of the question, for example, if "the function of the OO spa is set as" which of the following "is set for the advertisement animation of spa? 1. Promoting metabolism; 2. tightening the skin; 3. stabilizing blood pressure; 4. 1 to 3, etc., which makes the product effect more impressive for the user, the advertisement effect can be further improved.

In addition, the background color of the advertisement animation may be changed, and "why is the background color of the screen? "how much attention the user is paying for which advertisement animation.

Claims (9)

1. An advertisement server for transmitting an advertisement image to a user terminal connectable to an IC chip to which ID information is given, comprising:

a transmission request accepting unit that accepts a transmission request of an advertisement image from the user terminal;

an ID information receiving unit that receives ID information of an IC chip connected to the user terminal from the user terminal;

a transmission unit that transmits the advertisement image that has accepted the transmission request to the user terminal;

a storage unit that stores a correspondence relationship between the transmitted advertisement image and the received ID information; and

a connection confirming unit for confirming that the IC chip is connected with the user terminal in the process of playing the advertisement image by the user terminal;

and the storage unit further establishes a corresponding relationship between the confirmation result of the connection confirmation unit and the stored corresponding relationship for storage.

2. The advertisement server of claim 1,

includes an ID information request unit that requests ID information from the IC chip via the user terminal,

the connection confirmation unit confirms that the IC chip has been connected to the user terminal by the ID information request unit requesting the IC chip to transmit ID information while the user terminal is playing the advertisement image, and the IC chip transmitting the same ID information as the ID information received by the ID information reception unit for the request.

3. The advertisement server of claim 1,

the user terminal includes a monitoring unit that monitors that the IC chip is connected while the advertisement image is being played,

the connection confirming unit receives the monitoring result of the monitoring unit from the user terminal, thereby confirming that the IC chip has been connected to the user terminal during the playing of the advertisement image.

4. An advertisement server for transmitting an advertisement image to a user terminal connectable to an IC chip to which ID information is given, comprising:

a transmission request accepting unit that accepts a transmission request of an advertisement image from the user terminal;

an ID information receiving unit that receives ID information of an IC chip connected to the user terminal from the user terminal;

a transmission unit that transmits the advertisement image that has accepted the transmission request to the user terminal;

a storage unit that stores a correspondence relationship between the transmitted advertisement image and the received ID information;

an instruction unit configured to instruct a user to connect the IC chip to the user terminal and to instruct to release the connection; and

a connection release confirmation unit that confirms that the IC chip has been connected and released in correspondence with the connection instruction and the release instruction,

the storage unit further establishes a corresponding relationship between the confirmation result of the connection release confirmation unit and the stored corresponding relationship and stores the corresponding relationship.

5. A user terminal, comprising:

an IC chip connection unit for connecting with an IC chip to which ID information has been given;

a transmission request unit that requests an advertisement server that distributes advertisement images to transmit the advertisement images;

an ID information transmitting unit that acquires ID information from the connected IC chip and transmits the ID information to the advertisement server;

an advertisement image receiving unit for receiving the requested advertisement image;

a playing unit for playing the received advertisement image; and

and the auxiliary unit is used for assisting the advertisement server to confirm that the IC chip is connected through the IC chip connecting unit in the process of playing the advertisement image.

6. The user terminal of claim 5,

the auxiliary unit connects the advertisement server with the IC chip in the process of playing the advertisement image.

7. The user terminal of claim 5,

including a monitoring unit that monitors that the IC chip is connected during the course of the advertisement image being played,

the auxiliary unit transmits the monitoring result of the monitoring unit to the advertisement server.

8. An advertising method for an advertising server that transmits an advertising image to a user terminal connectable to an IC chip to which ID information is given,

the advertisement server includes a transmission request accepting unit, an ID information receiving unit, a transmitting unit, a storage unit, and a connection confirming unit,

the advertisement method comprises the following steps:

a transmission request accepting step of accepting a transmission request of an advertisement image from the user terminal by the transmission request accepting unit;

an ID information receiving step of receiving, from the user terminal, ID information of an IC chip connected to the user terminal by the ID information receiving unit;

a transmission step of transmitting the advertisement image that has accepted the transmission request to the user terminal through the transmission unit;

a storage step of storing, by the storage unit, a correspondence relationship between the transmitted advertisement image and the received ID information; and

a connection confirmation step of confirming, by the connection confirmation unit, that the IC chip has been connected to the user terminal in the process of playing the advertisement image by the user terminal;

in the storing step, a corresponding relationship is further established between the confirmation result of the connection confirmation unit and the stored corresponding relationship for storage.

9. An advertisement viewing method comprising the steps of:

an IC chip connection step for connecting to an IC chip to which ID information has been given;

a transmission request step of requesting transmission of an advertisement image to an advertisement server that distributes the advertisement image;

an ID information transmission step of acquiring ID information from the connected IC chip and transmitting the ID information to the advertisement server;

an advertisement image receiving step of receiving the requested advertisement image;

a playing step of playing the received advertisement image; and

an auxiliary step of assisting the advertisement server to confirm that the IC chip is connected through the IC chip connection step in the process of playing the advertisement image.