GB2432706A

GB2432706A - Video advertising substitution system

Info

Publication number: GB2432706A
Application number: GB0611830A
Authority: GB
Inventors: Clive Barton-Grimley
Original assignee: Individual
Current assignee: Individual
Priority date: 2005-11-14
Filing date: 2006-06-15
Publication date: 2007-05-30
Anticipated expiration: 2026-06-15
Also published as: WO2007054659A2; GB0611830D0; GB0523122D0; GB2432706B; EP1999644A1

Abstract

The application relates to a system for substituting/ replacing the advertising captured in a video feed with advertising suitable for a specific location. For example advertising banners, captured in a video stream of a football match, would be substituted/ replaced by computer software for advertising banners tailored towards each country in which the football match is broadcast. This allows the viewing of live (e.g.) sporting events with location specific advertising to be viewed. In one embodiment of the system; each area of advertising itself, e.g. the physical hoarding, is fitted with an electronic transmitter/ tag, which broadcasts its location to a central computer system. The captured event is then stored within a central computer system database and the areas of advertising are substituted with the desired location specific advertising. The video stream complete with substituted advertising is then transmitted to a geographic location.

Description

Page No. 1 Layered Information Technology.

DESCRIPTION -

The invention of Layered information Technology relates to a process of information replacement / substitution for the recorded film material of the identified areas of venues or any other location, roadside information areas and advertising liquid crystal screens located in any part of the world identified and tagged with either integrated GPS, SMS, IRS (Inertial Reference System), Wireless, or similar type technology or transmitter equipment similar to ground area identification location beacon transmitters, whose signal is similar to that of a beacon transmitter used for aircraft area identification and recognition; or any other means of information transmission.

The replacement / changing of the advertising present in a video transmission, such that when the Video transmission is fed to a geographical location, location specific advertising may be viewed, and wherein the area of advertising to be replaced is identified via a transmitter attached to the area of advertising.

Layered information technology can also be used for historical previously saved recorded material.

Usually most venue owners generate revenue from venue area advertisements; but particular countries products usually are only known locally and in most cases there is no recognition of the information when viewed in a foreign country.

The reasons to change areas viewed information such as offering substitute information of products; usually are only for non-local venue viewing audiences so that they can relate to recognisable information and also to inform particular segments of population groups of scripted information in their own language.

An example where all advertisers are attracted by advertising substitution facilities where they can advertise their products for distant venue promotions is where a countries national football team features in a competition and the viewing of the event in their particular country can reflect advertisements of their local products.

Product advertising that immediately come to mind are liquor and beverage advertisements that when seen in some parts of the world are irrelevant as consumption is either banned or not known and therefore does not have a return for the particular products manufacturer; which could be construed as advertisers money being wasted.

Broadcasters products that could relate to an interested advertiser for information substitution can be for all types of television viewing such as terrestrial live, delayed, replay, action replay, slow motion, cable, broadband, all wireless, subscription, Internet, World Wide Web, CD, DVD, video, cinema, computers, mobile phones, satellite, telephone lines, or any other known viewing format.

Page No. 2 Alternative advertisers substitution information can be a major income-generating business for many non-local event broadcasters and the revenue derived could generate sufficient income to offset both non-local and local event screening costs, and related transmission costs to generate profits for broadcasters.

Event camera identified venue areas of information are simultaneously directed to channels for recording, saving, archiving and activating the areas material for further editing.

At the first level of an event recording, camera activated computer based software commence a sequence of events that all captured material is directed to the first channel reserved for information of film and sound in an unchanged recorded material format.

The second and additional channels if required, are reserved for substitution of identified areas of information activated by identified transmitter, laser, radar, wireless, or any known electronic system of identity recognition.

Prior to the commencement of a venue's promotional event and during the event the activated / switched on transmitters for all the venue areas that require the substitution or alteration of areas viewed information are identified and tagged with either integrated GPS, SMS, IRS (Inertial Reference System), Wireless, or similar type technology or transmitter equipment similar to ground area identification location beacon transmitters, whose signal is similar to that of a beacon transmitter used for aircraft area identification and recognition, or any means of information transmission, emitting identity signal information which is computer based software identifiable. The emitted transmitter identity signals are also recorded onto the captured film materials.

This captured film with the emitted signal saved onto the identified transmitter area of captured film activates computer based software at further stages of the substitution of materials technology process and computer based software links the identification signals to customers substitution materials.

The transmitter identity equipment is fitted very close to or alternatively on the particular area, emitting signals linked to customer linked software databases.

The recognition of transmitter identity signals that are relative to a particular identified active venue's area of information are acknowledged by and through the camera's line of sight laser, radar, wireless, or any known impulse transmission and recognition technology to activate database equipment and computer based software for the further processing of identified database information.

The transmitted signal could also originate from any venue tagged designated area of blank information areas.

Computer databases of the customers alternative replacement / substitution materials information, customer's administration control details and most importantly the Page No. 3 identified venue area's specifications relevant pixel sized stored information are linked to software procedure databases and directed to new databases for chronological digital parallel computer software size sequencing for various different transmission modes of the information linked identified customer data bases when activated.

Customer's replacement information is held on computer databases and the dimension areas are pixel sized for parallel sizing to the actual camera viewed and transmitter linked identified venue information areas. These computer databases are activated for recurring venue event recordings.

All identified areas of venue information are identity linked to stored camera and transmitter linked referenced computer software and databases for activation, at event locations or at distant head office locations.

Transmitter signals received by camera equipment together with line of sight laser / radar activation equipment, distribute this information to identified databases, activating recognition software to capture the camera and soundtrack material for transfer and routing through to new computer databases linked to camera, transmitter and customer identities; where software is activated for next stage processing.

These specific new database activations will allow for the acknowledged signal received by customer material substitution data bases to be repeater transmitted back to the camera recording equipment and onto the identified areas transmitter.

Computer based next level stage recognition software instantly activates distance recognition equipment software to calculate the identified transmitter venue area to camera recording equipment signal delivery time, to commence the parallel sizing of computer based pixel dimension sized customer substitute material to the venue area captured film.

Computer based next level stage software recognition activates the opening of new databases for the instant activation of camera lens zooming lock-on technology for linked continued parallel sizing of the customers database substitution material.

Computer based next level stage software recognition activates the opening of new databases for copying the actual camera venue viewed material without the activated transmitter identified areas material to new computer based databases so that the customers substitution materials can be layered onto the linked activated transmitter signal identified blank areas of film so as to signify that the new substitution film reflects venue identified areas to have numerous viewed original information for those transmitter identified areas.

Page No. Layered Information Technology.

DESCRIPTION -Text & tier level procedures

Alternative advertisers substitution information can be a major income-generating business for many non-local event broadcasters and the revenue derived could generate sufficient income to offset both non-local and local event screening costs, and related transmission costs to generate profits for broadcasters.

Page No. Event camera identified venue areas of information are simultaneously directed to channels for recording, saving, archiving and activating the areas material for further editing.

Prior to the commencement of a venue's promotional event and during the event the activated / switched on transmitters for all the venue areas that require the substitution or alteration of areas viewed information are identified and tagged with either integrated GPS, SMS, IRS (Inertial Reference System), Wireless, or similar type technology or transmitter equipment similar to ground area identification location beacon transmitters, whose signal is similar to that of a beacon transmitter used for aircraft area identification and recognition, or any means of information transmission, emitting identity signal information which is computer based software identifiable.

The emitted transmitter identity signals are also recorded onto the captured film materials.

Computer databases of the customers alternative replacement / substitution materials information, customer's administration control details and most importantly the identified venue area's specifications relevant pixel sized stored information are linked to software procedure databases and directed to new databases for chronological digital parallel computer software size sequencing for various different transmission modes of the information linked identified customer data bases when activated.

Page No. Customer's replacement information is held on computer databases and the dimension areas are pixel sized for parallel sizing to the actual camera viewed and transmitter linked identified venue information areas. These computer databases are activated for recurring venue event recordings.

Page No. 1

FIRST TIER LEVEL PROCEDURES

At this first tier level stage of procedures Computer based next level stage software recognition activates the opening of new databases so that activation commences of all the venues transmitting equipment for the identified cameras to linked computer database software.

Identity linked camera, transmitter activated areas of information, and customer substituted information databases containing venue viewed film materials activate at the second tier level, equipment and computer based software for the receipt of film and sound track information for delivery to pre-progranuned linked computer databases for processing and recording.

Page No. SECOND TiER LEVEL PROCEDURES At this second tier level first sta2e of procedures; Computer based next level stage software recognition activates the opening of new databases of Second tier level first stage computer based linked recognition software Instantly activating new two twin parallel-paired sets of second tier level referenced database channels To receive camera and sound track information from each identified camera.

The computer-based software activates identity-linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials.

These two twin parallel-paired sets of second tier level referenced database channels of identity linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials are for the purposes of saving the venue's viewed data and sound material for further processing, with the facility of substitution of material technology.

At this second tier level second sta2e of procedures; Computer based next level stage software recognition activates the opening of new databases of Second tier level second sta2e computer based linked databases Instantly activating The second tier level first sta2e computer based linked recognition software To activate Four new twin parallel-paired sets of referenced database channels of identity-linked camera, transnutter activated areas and customer substituted information databases containing venue viewed film materials.

This camera viewed film with sound track information, together with transmitter identified signals, activate computer based software to divert information to the first stage editing departments viewing screens of the event for broadcasting, that could relate to a broadcaster's customers viewing of different edited broadcasting; such as live, delayed, replay, action replay, slow motion or any other known viewing format.

These two twin parallel-paired sets of second tier level referenced database channels are all information parallel linked.

Page No. -

SECOND TIER LEVEL PROCEDURES

At this second tier level third stage of procedures; Computer based next level stage software recognition activates the opening of new databases of second tier level third stage computer based linked recognition software instantly activating second tier level second stage computer based linked recognition software To activate two new twin parallel-paired sets of referenced database channels of the identity-linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials.

So as to commence to split the first & second Parallel-paired second stage referenced database channels., to be now known as Channel one-Second tier transmission recordings Of the identity-linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials.

To be now known as Channel two-Second tier transmission recordings Of the identity-linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials These two twin parallel-paired sets of second tier level referenced database channels of identity linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials are for the purposes of saving the venue's viewed data and sound material for further processing, with the facility of substitution of material technology.

Page No. %.C

SECOND TIER LEVEL PROCEDURES These

Channel one; Second tier level third stage of procedures; Third stage First and second parallel paired referenced database channels of the identity-linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials Are not linked to computer-based software for recognition of the activated area's identified transmitter recognition signals. These

Channel one; Second tier level third stage of procedures; Third stage First and second parallel paired referenced database channels of the identity-linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials, are parallel linked to each other for back up requirements.

At this Channel two-Second tier level fourth stage of procedures; Computer based next level stage software recognition activates the opening of new databases of Second tier level fourth stage computer based linked recognition software Instantly activating Second tier level second stage computer based linked recognition software To activate two new twin parallel-paired sets of referenced database channels of the identity-linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials These two new twin first and second sets of parallel-paired second tier level referenced database channels, will treat the second database channel as the back up channel for the third database channel.

Page No.

SECOND TIER LEVEL PROCEDURES

Channel two At this Channel two-Second tier level fifth stage of procedures Computer based next level stage software recognition activates the opening of new databases of second tier level fifth stage computer based linked recognition software instantly activating second tier level fourth stage computer based linked recognition software To activate two new twin parallel-paired sets of referenced database channels of identity linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials, for the saving and the closure of these channels if a camera's viewed area does not receive any activated and identified transmitter signals or areas; For example; if the particular identified camera and ancillary recording equipment do not receive from a particular camera viewed area any transmitter signals; the cameras identity linked software wilJ activate software requiring that the information is only to be saved.

Page No. 7_-_.

SECOND TIER LEVEL PROCEDURES

Channel two At this Channel two-second tier level sixth stage of procedures; Computer based next level stage software recognition activates the opening of new databases of second tier level sixth stage computer based linked recognition software instantly activating second tier level third stage computer based linked recognition software To activate two new twin parallel-paired sets of referenced database channels of the identity-linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials of first and second parallel paired referenced database channels To save the accompanying camera film, sound track information, together with the recognition of transmitter identity signals that are relative to a particular identified active venue's area of information are acknowledged by and through the camera's line of sight laser, radar, wireless, or any known impulse emitting transmission and recognition technology to activate database equipment and software for the further processing of identified database information.

Page No. R>

THIRD TIER LEVEL PROCEDURES

Channel one At this Channel one; THIRD TIER LEVEL first stage of procedures; Computer based next level stage software recognition activates the opening of new databases of Third tier level First stage computer based linked recognition software instantly activating second tier level sixth stage computer based linked recognition software To activate two new twin parallel-paired sets of referenced database channels of the identity-linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials.

These two twin parallel-paired sets of third tier level referenced database channels of identity linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials are for the purposes of saving the venue's viewed data and sound material for further processing, with the facility of substitution of material technology.

Page No. *I k

THIRD TIER LEVEL PROCEDURES

Channel one At this Channel one; THiRD TIER LEVEL second stage of procedures; Computer based next level stage software recognition activates the opening of new databases of third tier level second stage computer based linked recognition software instantly activating third tier level first stage computer based linked recognition software To activate two new twin parallel-paired sets of referenced database channels of activated identity linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials.

To continually divert the first database channel's material to theediting first stage control centre, and to additional numerically higher editing departments.

These additional editing departments activate broadcasters products screening that could relate to an interested advertiser requiring information substitution for all types of viewing such as live, delayed, replay, action replay, slow motion or any other known viewing format.

Editing staff take into account and considers customer preference viewing for foreign broadcasters to show increased coverage for certain team members, additional advertising substitute materials or areas to be viewed with language commentary.

Commentary can be added to the event for a number of editions and languages.

Some of the edited material at this stage of editing is despatched to broadcast customers.

Numerous broadcasters channels can be linked to parallel software technology for the creation of databases for different advertisers materials and requirements. /

Page No.

THIRD TIER LEVEL PROCEDURES

Channel one At this Channel one; THIRD TIER LEVEL third stage of procedures; Computer based next level stage software recognition activates the opening of new databases of Third tier level third stage computer based linked recognition software Instantly activating Third tier level second stage computer based linked recognition software To activate two new twin parallel-paired sets of referenced database channels of identity-linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials.

Activates computer based software to continually parallel link

CHANNEL ONE

identity linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials information to

CHANNEL TWO

referenced increasingly higher tier level procedure channels for parallel event first stage editing.

At this Channel one; THIRD TIER LEVEL fourth stage of procedures; Computer based next level stage software recognition activates the opening of new databases of third tier level fourth stage computer based linked recognition software Instantly activating Third tier level third stage computer based linked recognition software To activate two new twin parallel-paired sets of referenced database channels of activated identity linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials, to continually save parallel linked second parallel paired referenced database channels to the first database channel as a backup channel.

The second set of paired linked database channels to supersede all previous database channels parallel linked channel one identified venue camera information.

Page No.

THIRD TIER LEVEL PROCEDURES

Channel two At this Channel two; THIRD TIER LEVEL fifth stage of procedures; Computer based next level stage software recognition activates the opening of new databases of Third tier level Fifth stage computer based linked recognition software Instantly activating Third tier level fourth stage computer based linked recognition software To activate two new twin parallel-paired sets of referenced database channels of activated identity linked camera, transmitter activated areas and customer substituted information databases containing venue viewed ifim materials At this Channel two; THIRD TIER LEVEL sixth stage of procedures; Computer based next level stage software recognition activates the opening of new databases of third tier level sixth stage computer based linked recognition software instantly activating third tier level fifth stage computer based linked recognition software activates two new pairs of twin parallel-paired sets of referenced database channels of computer-based customer transmitter identity linked master databases containing transmitter identified signal substitution recognition materials information.

These new customer databases are camera and transmitter identity parallel linked.

All customer database materials are parallel sized to the particular transmitter identified venue viewed area.

These parallel linked databases can be used to replicate additional copies.

These activated first and second parallel paired referenced customer database channels are for a number of customers in different parts of the world who subscribe to have substitution material linked to certain specified identified areas of a stadium venue.

Page No. fl

THIRD TIER LEVEL PROCEDURES

Channel two Dependent upon the number of identified transmitters; additional parallel and linked databases are opened.

For example if there are thirty customer databases linked to a particular transmitter identity, sixty databases are opened.

The camera viewing of seven transmitter identified databases for a single linked customer database will activate fourteen new databases, seven for the first level and seven for the second level, being a total of fourteen.

Should a camera pick up four transmitter area identity signals the software activates (4 x 14) , fifty-six new parallel-linked customer databases are opened.

Activated computer based software links all camera and transmitter identified parallel linked customer substitute databases for the purposes of sizing.

The customer substitute databases are event identity linked.

If additional cameras view the same transmitter, additional parallel linked customer substituted information databases are opened.

That information at the new camera identified and linked databases, which is also for editing requirements are parallel linked to the unaltered channel one viewed film screened at the editing departments control centre where activated software saves the information.

Transmitter activated distance recognition signalling equipment and software are linked to identified customer information databases to activate and transfer the material for delivery to linked new selected databases for software to commence to parallel size replacement copies of the information.

Page No.

THIRD TIER LEVEL PROCEDURES

Channel two At this Channel two; THIRD TIER LEVEL seventh stage of procedures Computer based next level stage software recognition activates the opening of new databases of third tier level seventh stage computer based linked recognition software instantly activating third tier level sixth stage computer based linked recognition software To activate two new twin parallel-paired sets of referenced database channels to save the third tier sixth level stage second referenced database channel as a back up channel of computer based master databases with transfer information together with transmitter identified signal substitution recognition materials information.

The same venue identified camera's activation of the second database channels instant parallel activation are for the purposes of saving the venue's viewed data and sound material for further processing with the facility of substitution of material technology; together with loop back to third stage linked software for the fourth channel to re-activate the third transmission channel in case of failures such as a computer software or power failure.

Page No. \.

THIRD TIER LEVEL PROCEDURES

Channel two At this Channel two; THIRD TIER LEVEL eighth stage of procedures; Computer based next level stage software recognition activates the opening of new databases of third tier level eighth stage computer based linked recognition software instantly activating (Channel one; third tier level Sixth stage computer based linked material).

To activate two new twin parallel-paired sets of referenced database channels Of camera film, soundtrack information, together with the recognition of transmitter identity signals information, which is relative to a particular transmitter, identified active venue's area of information.

Acknowledged by and through the camera's line of sight laser, radar, wireless, or any known impulse emitting signal transmission and recognition technology activates customer substitution database linked software and equipment for the further processing of identified database information.

This first twin parallel-paired third tier level eighth stage identity linked camera, transmitter activated areas and customer substituted information databases containing venue viewed film materials, activates computer based chronological parallel digital pixel sizing software.

Each and every venue event camera follows the same procedure in parallel.

The activated distance signalling computer based software and equipment lock onto the customers database of substitution pixel sized images to parallel size the database replacement material to the actual venue viewed camera's filmed dimension.

The new activated databases of customer's substitution material are all parallel linked to loop back computer software that activate distance recognition signalling equipment.

Loop back linked computer software activation is linked to the second tier level - first and second database transmission channel to hold the information to re-activate the first transmission channel in case of computer software or power failures.

For example the second tier first step second channel is for back up in case of a computer software failure or power failure.

Page No.2)0

THIRD TIER LEVEL PROCEDURES

Channel two These specific new database activations will allow for the acknowledged signal received by these parallel linked identified transmitter customer material substitution databases to be repeater transmitted back through the camera recording equipment and onto the identified transmitter areas so that lasers and accelerometers activate distance recognition software.

These laser and accelerometer distance recognition computer based software's, calculate the distances of the camera viewed transmitter identified signal delivery times despatched from identified transmitter locations with computer-based software for time variance calculations.

Computer based software uses these time variances to calculate identified linked customer substitution material areas, to parallel digital pixel size customer substitution material to the exact same camera captured film view size.

Each identified camera, transmitter and parallel linked customer's databases are all parallel linked to the editing rooms actual camera venue viewed information.

The editor responsible at the first stage-editing department does not view the parallel linked attachments.

The substituted material attached to the same identified camera venue viewed information is viewed by additional editing departments both locally and internationally to adhere to customers requirements.

These signals received back at the customers database replacement material now activate computer based software at the next fourth tier level that will lock onto the camera zoom lens software and hardware to have continued zoomed parallel sized customer material.

Page No.

THIRD TIER LEVEL PROCEDURES

Channel two At this Channel two; THIRD TIER LEVEL ninth stage of procedures; Computer based next level stage software recognition activates the opening of new databases of third tier level nineth stage computer based linked recognition software instantly activating third tier level eighth stage computer based linked recognition software To activate two new twin parallel-paired sets of referenced database channels activates customer substituted information databases of continually saving parallel linked second parallel paired referenced database channels to the first database channel as a backup channel.

These two twin parallel-paired sets of third tier first stage database channels of customer substituted information are for the purposes of saving the data and sound material for further processing, with the facility of substitution of material technology.

Page No. 22

FOURTH TIER LEVEL PROCEDURES

Channel two At this Channel two; FOURTH TIER LEVEL first stage of procedures; Computer based next level stage software recognition activates the opening of new databases of FOURTH tier level first stage computer based linked recognition software instantly activating third tier level eighth stage computer based linked recognition software To activate two new twin parallel-paired sets of referenced database channels activates the customer substituted information databases.

Computer based software activates camera lens zooming lock-on technology for linked continued parallel sizing of the camera venue transmitter identified viewed areas and parallel linked customer's database substitution material.

These digitally pixel sized transmitter identified linked customers databases substitute material, which is digitally pixel parallel sized to the actual venue viewed camera captured filmed material of transmitter identified areas; activates computer-based software that locks the camera zoom lens equipment onto the identified parallel linked customer database substituted material allowing the camera zoom lens equipment software to continually record parallel digital pixel sized customer databases.

Digital pixel sizing of the customers substituted picture materials continues in parallel of camera venue viewed material for as long as each transmitter is camera lens viewed.

These two twin parallel-paired sets of fourth tier first stage database channels customer substituted information databases are for the purposes of saving the data and sound material for further processing, with the facility of substitution of material technology.

Page No. 2-2,

FOURTH TIER LEVEL PROCEDURES

Channel two At This Channel two; FOURTH TIER LEVEL second stage of procedures; Computer based next level stage software recognition activates the opening of new databases of FOURTH tier level Second stage computer based linked recognition software instantly activating FOURTH tier level first stage computer based linked recognition software To activate two new twin parallel-paired sets of referenced database channels activates customer substituted information databases containing parallel sized materials.

These two twin parallel-paired sets of fourth tier second stage database channels of customer substituted information databases are for the purposes of saving the data and sound material for further processing, with the facility of substitution of material technology.

Page No. 1,k

FIFTH TIER LEVEL PROCEDURES

Channel two At this Channel two; FIFTH TIER LEVEL first stage of procedures; Computer based next Level stage software recognition activates the opening of new databases of Fifth tier level First stage computer based linked recognition software with linked processes Instantly activating Channel one; Third tier level fourth stage computer based linked recognition software with linked processes To activate Four new twin parallel-paired sets of referenced database channels Activates computer-based software to open up The first two new twin parallel-paired sets of referenced database channels Containing Identity linked camera, transmitter activated areas of substituted information databases containing venue viewed film materials.

Computer based software activates The first set of fifth tier level activated database channels to activate the layered information technology software that will lift from the first set of parallel linked databases, all the identified camera film information materials with the exception of the active transmitter identified areas onto computer activated duplicate channels.

Referenced as fourth tier level Vt stage computer based linked recognition software Encrypted source coded Vt level burn on software technology to copy Referenced as fourth tier level 1st stage computer based linked recognition software Of these twin parallel-paired referenced database channels material and select and transfer only the camera film viewed material with the exception of the transmitter identified activated areas.

To the Fifth tier level First stage computer based linked recognition software with linked processes To the second set of new twin parallel-paired 3rd and 4th sets of referenced database channels The 3rd and 4th channel's identified transmitter signalled active areas have customer substitution materials recognition computer based software programming. /

Page No.

FIFTH TIER LEVEL PROCEDURES

Channel two At this Channel two; FIFTH TIER LEVEL second stage of procedures; Computer based next level stage software recognition activates the opening of new databases of Fifth tier level Second stage computer based linked recognition software with linked processes instantly activates Fifth tier level First stage computer based linked recognition software with linked processes To activate two new twin parallel-paired sets of referenced database channels -of new camera viewed film without the transmitter identified activated areas of information These two twin parallel-paired sets of fifth tier first stage database channels of altered camera venue viewed information databases are for the purposes of saving the data and sound material for further processing, with the facility of substitution of material technology.

These fifth tier level Second stage computer databases will accept all camera viewed film information with the exception of the transmitters active area information.

These two twin parallel-paired sets of fifth tier first stage database channels of altered camera venue viewed information databases are for the purposes of saving the data and sound material for further processing, with the facility of substitution of material technology.

Page No.

SIXTH TIER LEVEL PROCEDURES

Channel two At this Channel two SIXTH TiER LEVEL first stage of procedures Computer based next level stage software recognition activates the opening of new databases of Sixth tier level First stage computer based linked recognition software with linked processes instantly activates Fifth tier level First stage computer based linked recognition software with linked processes Of two new twin parallel-paired sets of referenced database channels Of camera viewed film without the transmitter identified activated areas of information.

The first and second channel's identified transmitter signalled active areas have customer substitution materials computer based recognition software.

Activated computer based encrypted source coded burn on software technology will record on the first two channels sized replacement images in the vacant active areas, material of digitally pixel-sized transmitter identified linked customers databases Digital pixel sized customers substituted picture materials that will use computer-based software with Encrypted source coded 2"' level burn on software technology To copy and to layer These Sixth tier level First stage computer based linked recognition software with linked the new camera viewed film without the transmitter identified activated areas of information over the active transmitter signal identified vacant information areas the.

Page No. 21_.

SIXTH TIER LEVEL PROCEDURES

Channel two Now Contain the layered identity linked camera, transmitter activated areas of substituted information databases materials containing venue viewed film materials of the new transmitter identified linked customers substituted database material layered materials.

These two twin parallel-paired sets of sixth tier first stage database channels of altered camera venue viewed information databases are for the purposes of saving the data and sound material for further processing, with the facility of substitution of material technology.

Customer replacement information held on computer databases could now be viewed as actual venue filmed areas.

Commentary is added for the event for a number of editions and languages.

Some of the edited material is despatched to broadcast customers.

At this Channel two; SIXTH TIER LEVEL second stage of procedures; Computer based next level stage software recognition activates the opening of new databases of Sixth tier level Second stage computer based linked recognition software with linked processes instantly activates Sixth tier level First stage computer based linked recognition software with linked processes Of two new twin parallel-paired sets of referenced database channels of altered camera venue viewed information databases These two twin parallel-paired sets of sixth tier second stage database channels of altered camera venue viewed information databases are for the purposes of saving the data and sound material for further processing, with the facility of substitution of material technology.

ALTERNATIVE VERSIONS OF THIS FINAL PROCEDURE OF

LAYERED INFORMATION TECHNOLOGY

Has software allowances for changes to be made for various stages and levels of editors and their respective departments, such as commentary, customers substitution materials for maximising adverts for revenue generation, or numerous other broadcast transmissions, and customer's formats of viewing requirements. 2S

Claims

Layered Information Technology.

CLAIMS -

1.) The invention of Layered Information Technology relates to a process of information replacement / substitution for the recorded film material of the identified areas of venues or any other location, roadside information areas and advertising liquid crystal screens located in any part of the world identified and tagged with either integrated GPS, SMS, IRS (Inertial Reference System), Wireless, or similar type technology or transmitter equipment similar to ground area identification location beacon transmitters, whose signal is similar to that of a beacon transmitter used for aircraft area identification and recognition; or any other means of information transmission.

2.) The replacement / changing of the advertising present in a video transmission, such that when the Video transmission is fed to a geographical location, location specific advertising may be viewed, and wherein the area of advertising to be replaced is identified via a transmitter attached to the area of advertising.

3.) Layered information technology can also be used for historical previously saved recorded material.

4.) Usually most venue owners generate revenue from venue area advertisements; but particular countries products usually are only known locally and in most cases there is no recognition of the information when viewed in a foreign country.

: .. 5.) The reasons to change areas viewed information such as offering substitute information of products; usually are only for non-local venue viewing audiences so that they can relate to recognisable information and also to inform particular * :* : :* segments of population groups of scripted information in their own language.

6.) An example where all advertisers are attracted by advertising substitution facilities * where they can advertise their products for distant venue promotions is where a countries national football team features in a competition and the viewing of the : * : event in their particular country can reflect advertisements of their local products.

* : 7.) Product advertising that immediately come to mind are liquor and beverage advertisements that when seen in some parts of the world are irrelevant as consumption is either banned or not known and therefore does not have a return for the particular products manufacturer; which could be construed as advertisers money being wasted.

8.) Broadcasters products that could relate to an interested advertiser for information substitution can be for all types of television viewing such as terrestrial live, delayed, replay, action replay, slow motion, cable, broadband, all wireless, subscription, Internet, World Wide Web, CD, DVD, video, cinema, computers, mobile phones, satellite, telephone lines, or any other known viewing format.

9.) Alternative advertisers substitution information can be a major income-generating business for many non-local event broadcasters and the revenue derived could generate sufficient income to offset both non-local and local event screening costs, and related transmission costs to generate profits for broadcasters.

10.) Event camera identified venue areas of information are simultaneously directed to channels for recording, saving, archiving and activating the areas material for further editing.

11.) At the first level of an event recording, camera activated computer based software commence a sequence of events that all captured material is directed to the first channel reserved for information of film and sound in an unchanged recorded material format.

12.) The second and additional channels if required, are reserved for substitution of identified areas of information activated by identified transmitter, laser, radar, wireless, or any known electronic system of identity recognition.

13.) Prior to the commencement of a venue's promotional event and during the event the activated / switched on transmitters for all the venue areas that require the substitution or alteration of areas viewed information are identified and tagged with either integrated GPS, SMS, IRS (Inertial Reference System), Wireless, or similar type technology or transmitter equipment similar to ground area identification location beacon transmitters, whose signal is similar to that of a beacon transmitter * : * used for aircraft area identification and recognition, or any means of information transmission, emitting identity signal information which is computer based software * *** identifiable. The emitted transmitter identity signals are also recorded onto the * :* : :* captured film materials.

: 14.) This captured film with the emitted signal saved onto the identified transmitter area of captured film activates computer based software at further stages of the * substitution of materials technology process and computer based software links the : . identification signals to customers substitution materials. *..**

* 15.) The transmitter identity equipment is fitted very close to or alternatively on the particular area, emitting signals linked to customer linked software databases.

16.) The recognition of transmitter identity signals that are relative to a particular identified active venue's area of information are acknowledged by and through the camera's line of sight laser, radar, wireless, or any known impulse transmission and recognition technology to activate database equipment and computer based software for the further processing of identified database information.

17.) The transmitted signal could also originate from any venue tagged designated area of blank information areas.

18.) Computer databases of the customers alternative replacement / substitution materials information, customer's administration control details and most importantly the 19.) identified venue area's specifications relevant pixel sized stored information are linked to soft-ware procedure databases and directed to new databases for chronological digital parallel computer software size sequencing for various different transmission modes of the information linked identified customer data bases when activated.

20.) Customer's replacement information is held on computer databases and the dimension areas are pixel sized for parallel sizing to the actual camera viewed and transmitter linked identified venue information areas. These computer databases are activated for recurring venue event recordings.

21.) All identified areas of venue information are identity linked to stored camera and transmitter linked referenced computer software and databases for activation, at event locations or at distant head office locations.

22.) Transmitter signals received by camera equipment together with line of sight laser / radar activation equipment, distribute this information to identified databases, activating recognition software to capture the camera and soundtrack material for transfer and routing through to new computer databases linked to camera, transmitter and customer identities; where software is activated for next stage processing.

23.) These specific new database activations will allow for the acknowledged signal * * received by customer material substitution data bases to be repeater transmitted back to the camera recording equipment and onto the identified areas transmitter.

24.) Computer based next level stage recognition software instantly activates distance * ** recognition equipment software to calculate the identified transmitter venue area to * : camera recording equipment signal delivery time, to commence the parallel sizing of computer based pixel dimension sized customer substitute material to the venue area captured film. * S

* : 25.) Computer based next level stage software recognition activates the opening of new * databases for the instant activation of camera lens zooming lock-on technology for linked continued parallel sizing of the customers database substitution material.

26.) Computer based next level stage software recognition activates the opening of new databases for copying the actual camera venue viewed material without the activated transmitter identified areas material to new computer based databases so that the customers substitution materials can be layered onto the linked activated transmitter signal identified blank areas of film so as to signify that the new substitution film reflects venue identified areas to have numerous viewed original information for those transmitter identified areas.