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GB2480462A - Electronic display module, in particular, electronic shelf label - Google Patents

Electronic display module, in particular, electronic shelf label Download PDF

Info

Publication number
GB2480462A
GB2480462A GB1008322A GB201008322A GB2480462A GB 2480462 A GB2480462 A GB 2480462A GB 1008322 A GB1008322 A GB 1008322A GB 201008322 A GB201008322 A GB 201008322A GB 2480462 A GB2480462 A GB 2480462A
Authority
GB
United Kingdom
Prior art keywords
display module
display screen
electronic display
electronic
module according
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
GB1008322A
Other versions
GB201008322D0 (en
Inventor
Christopher William Shaw
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
STORE DISPLAY DEVELOPMENTS Ltd
Original Assignee
STORE DISPLAY DEVELOPMENTS Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by STORE DISPLAY DEVELOPMENTS Ltd filed Critical STORE DISPLAY DEVELOPMENTS Ltd
Priority to GB1008322A priority Critical patent/GB2480462A/en
Publication of GB201008322D0 publication Critical patent/GB201008322D0/en
Publication of GB2480462A publication Critical patent/GB2480462A/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/18—Casings, frames or enclosures for labels
    • G09F3/20—Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels
    • G09F3/204—Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels specially adapted to be attached to a shelf or the like
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/18—Casings, frames or enclosures for labels
    • G09F3/20—Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels
    • G09F3/208—Electronic labels, Labels integrating electronic displays
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G09F9/35—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being liquid crystals

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Chemical & Material Sciences (AREA)
  • Crystallography & Structural Chemistry (AREA)
  • Display Racks (AREA)
  • Control Of Indicators Other Than Cathode Ray Tubes (AREA)
  • Devices For Indicating Variable Information By Combining Individual Elements (AREA)

Abstract

An electronic display module, in particular an electronic shelf label that can be used in a retail environment, comprises an LCD display screen 14 that is used to display visual images under the control of an electronic processor or display screen driver. A bracket 8a, 8b is used to mount the display screen 14 at the edge of a shelf. The display may be powered by an internal battery or it may be connectable to an external power supply. A memory is provided for storing visual image data and the display may be able to read data from a memory card, e.g. SD card. A sensor may be provided so that images are displayed in response to the sensor detecting the presence of a person in the vicinity of the display. The display is preferably mounted to a support frame with the display driver located in an enclosure part 6 of the support frame and the support frame is formed integrally with the bracket. Magnets 10 may be provided to secure the display to the underside of a shelf.

Description

TITLE
Electronic display modules
DESCRIPTION
Technical Field
The present invention relates to electronic display modules, and in particular to those that can be used to display advertising and promotional content to shoppers.
Summary of the Invention
The present invention provides an electronic display module comprising: a display screen; a display screen driver for displaying visual images on the display screen; and a bracket adapted to mount the display screen at the edge of a shelf in use.
The display screen may have any suitable construction (e.g. liquid crystal display (LCD) or thin-film transistor LCD (TFT-LCD)) and be of any suitable size and shape.
The display screen may be mounted to a support frame or housing. The support frame or housing may be adapted such that the angle or orientation of the display screen is fixed or adjustable. The bracket may be formed as an integral part of the support frame or housing. The bracket may be clipped onto the shelf or secured to it using any suitable attachment means such as magnets, mechanical fixings or adhesive pads,
for example.
The visual images may be stationary or moving and different visual images may be displayed sequentially one after the other or with variable interval settings. The electronic display module may further comprise a sensor and the display screen driver can be adapted to display visual images on the display screen in response to the sensor detecting the presence of an individual (e.g. a shopper) within the vicinity of the electronic display module. Visual images can be displayed only when an individual is detected or for a period of time after an individual is detected. At other times the electronic display module can be placed in a "standby mode" to reduce power consumption.
The display screen driver may include one or more electronic (digital) processors and associated circuitry mounted on a printed circuit board. The display screen driver may be integrated with the display screen or located remote from the display screen and connected to it by any wired or wireless means. In a preferred arrangement the display screen driver is located inside an enclosure part of a support frame or housing that is positioned underneath the shelf in use.
The display screen driver may optionally include an internal memory for storing visual image data and/or have the ability to receive a memory card (e.g. an SD/MMC card) or other memory storage device and to read any visual image data stored thereon. Visual image data can also be uploaded to the display screen driver by a wireless connection, optionally by using the Internet.
The display screen driver may optionally be operated under the control of control unit, which can be an integral part of the electronic display module or remotely located.
Electronic signals to control the display of visual images on the display screen can be sent from the control unit to the display screen driver. The control unit may also determine or update the visual images that are to be displayed. For example, if the electronic display module is designed to display advertising and promotional content to shoppers, such content typically being related to the products or items at the adjacent shelf location, then content may be updated by the control unit so that different visual images are displayed if the products or items are changed or if alternative content is to be used. In a typical retail environment a plurality of electronic display modules will be used and they can all be individually controlled by a central control unit.
The electronic display module may further comprise an internal battery.
Alternatively, the electronic display module may further comprise power cables connectable to an external power supply.
The present invention includes a shelf having an edge, and wherein the display screen of an electronic display module as described above is mounted at the edge by the bracket. The shelf may form part of a display unit or merchandising gondola, for
example.
The shelf may optionally include an integrated power supply and the electronic display module includes power cables connected to the integrated power supply.
Drawings Figure 1 is a perspective view of a support frame of an electronic display module according to the present invention; Figure 2 is plan view of the support frame of Figure 1; Figure 3 is a side cross section view of the support frame of Figure 1; Figure 4 is a perspective view of an electronic display module according to the present invention where a display screen and outer frame have been secured to the support frame; Figure 5 is a side cross section view of the electronic display module of Figure 4; and Figure 6 is a front view of the electronic display module of Figure 4.
With reference to the drawings, a plastics support frame 2 includes an angled screen mounting part 4, an enclosure part 6 and bracket parts 8a, 8b. An upper surface of each bracket part 8a, 8b includes a pair of magnets 10 that allow the support frame 2 to be releasably and securely attached to the underside of a steel shelf S (Figures 3, 5 and 6). However, it will be readily appreciated that other fixings may be used instead of the magnets.
An electronic processor 12 is located inside the enclosure part 6 and functions as a display screen driver for displaying visual images on a thin-film transistor liquid crystal display (TFT-LCD) screen 14. The electronic processor 12 includes a card reader (not shown) that allows the display screen driver to read visual image data stored on a SD/MMC card that has been inserted into the card reader. The electronic processor 12 is connected to the screen 14 by a suitable cable or lead (not shown).
The screen 14 is mounted within a curved outer frame 16 that is mounted to the screen mounting part 4 in such a way that the angle or orientation of the screen can be adjusted with respect to the support frame 2.
An internal battery (not shown) is used to provide power to the screen 14 and the electronic processor 12. If the shelf S includes an integrated power supply then this can be used to provide power to the electronic display module by means of a suitable power cable.

Claims (14)

  1. CLAIMS1. An electronic display module comprising: a display screen; a display screen driver for displaying visual images on the display screen; and a bracket adapted to mount the display screen at the edge of a shelf in use.
  2. 2. An electronic display module according to claim 1, further comprising an internal battery.
  3. 3. An electronic display module according to claim 1, further comprising a power cable connectable to an external power supply.
  4. 4. An electronic display module according to any preceding claim, wherein the display screen driver includes a memory for storing the visual image data andlor is adapted to read visual image data stored on a memory card or memory storage device.
  5. 5. An electronic display module according to any preceding claim, wherein the display screen driver is operated under the control of control unit.
  6. 6. An electronic display module according to any preceding claim, further comprising a sensor and wherein the display screen driver is adapted to display visual images on the display screen in response to the sensor detecting the presence of an individual within the vicinity of the electronic display module.
  7. 7. An electronic display module according to any preceding claim, wherein the display screen is adjustably mounted.
  8. 8. An electronic display module according to any preceding claim, wherein the display screen is a thin-film transistor liquid crystal display (TFT-LCD).
  9. 9. An electronic display module according to any preceding claim, wherein the display screen is mounted to a support frame and the bracket is formed as an integral part of the support frame.
  10. 10. An electronic display module according to claim 9, wherein the display screen driver is located in an enclosure part of the support frame.
  11. 11. An electronic display module according to any preceding claim, wherein the bracket includes magnets for securing the electronic display module to the shelf.
  12. 12. A shelf having an edge and wherein the display screen of an electronic display module according to any preceding claim is mounted at the edge by the bracket.
  13. 13. A shelf according to claim 12, wherein the shelf includes an integrated power supply and the electronic display module includes a power cable connected to the integrated power supply.
  14. 14. An electronic display module substantially as described herein and with reference to the drawings.
GB1008322A 2010-05-19 2010-05-19 Electronic display module, in particular, electronic shelf label Withdrawn GB2480462A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
GB1008322A GB2480462A (en) 2010-05-19 2010-05-19 Electronic display module, in particular, electronic shelf label

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
GB1008322A GB2480462A (en) 2010-05-19 2010-05-19 Electronic display module, in particular, electronic shelf label

Publications (2)

Publication Number Publication Date
GB201008322D0 GB201008322D0 (en) 2010-07-07
GB2480462A true GB2480462A (en) 2011-11-23

Family

ID=42340961

Family Applications (1)

Application Number Title Priority Date Filing Date
GB1008322A Withdrawn GB2480462A (en) 2010-05-19 2010-05-19 Electronic display module, in particular, electronic shelf label

Country Status (1)

Country Link
GB (1) GB2480462A (en)

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014138256A1 (en) * 2013-03-05 2014-09-12 Rtc Industries, Inc. In-store item alert architecture
US9805539B2 (en) 2004-02-03 2017-10-31 Rtc Industries, Inc. System for inventory management
US9898712B2 (en) 2004-02-03 2018-02-20 Rtc Industries, Inc. Continuous display shelf edge label device
US10339495B2 (en) 2004-02-03 2019-07-02 Rtc Industries, Inc. System for inventory management
US10357118B2 (en) 2013-03-05 2019-07-23 Rtc Industries, Inc. Systems and methods for merchandizing electronic displays
US11109692B2 (en) 2014-11-12 2021-09-07 Rtc Industries, Inc. Systems and methods for merchandizing electronic displays
US11182738B2 (en) 2014-11-12 2021-11-23 Rtc Industries, Inc. System for inventory management

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107657929B (en) * 2017-11-02 2024-07-23 北京时代奥视科技有限公司 SD card data display device and display equipment

Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0284247A2 (en) * 1987-03-23 1988-09-28 Esl, Inc Electronic information display module and connector
GB2278947A (en) * 1993-04-23 1994-12-14 Clares Regisbrook Systems Shelf label holder
EP0768633A1 (en) * 1994-10-06 1997-04-16 NCR International, Inc. Shelf mounted electronic display modules
US20030115096A1 (en) * 2001-12-17 2003-06-19 Reynolds Randy B. Computer-controlled, remotely programmed at-shelf advertising system
WO2004079698A1 (en) * 2003-03-07 2004-09-16 Pricer Ab Holder for an electronic shelf label
WO2006087424A1 (en) * 2005-02-17 2006-08-24 Upm-Kymmene Corporation Arrangement for presenting and updating information
WO2007143758A2 (en) * 2006-04-14 2007-12-13 Clever Innovations Inc. Motion sensor arrangement for a point of purchase device, automated display device, and method of updating content for an automated display device
US20080230497A1 (en) * 1999-05-04 2008-09-25 Intellimat, Inc. Edge display

Patent Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0284247A2 (en) * 1987-03-23 1988-09-28 Esl, Inc Electronic information display module and connector
GB2278947A (en) * 1993-04-23 1994-12-14 Clares Regisbrook Systems Shelf label holder
EP0768633A1 (en) * 1994-10-06 1997-04-16 NCR International, Inc. Shelf mounted electronic display modules
US20080230497A1 (en) * 1999-05-04 2008-09-25 Intellimat, Inc. Edge display
US20030115096A1 (en) * 2001-12-17 2003-06-19 Reynolds Randy B. Computer-controlled, remotely programmed at-shelf advertising system
WO2004079698A1 (en) * 2003-03-07 2004-09-16 Pricer Ab Holder for an electronic shelf label
WO2006087424A1 (en) * 2005-02-17 2006-08-24 Upm-Kymmene Corporation Arrangement for presenting and updating information
WO2007143758A2 (en) * 2006-04-14 2007-12-13 Clever Innovations Inc. Motion sensor arrangement for a point of purchase device, automated display device, and method of updating content for an automated display device

Cited By (20)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11397914B2 (en) 2004-02-03 2022-07-26 Rtc Industries, Inc. Continuous display shelf edge label device
US10339495B2 (en) 2004-02-03 2019-07-02 Rtc Industries, Inc. System for inventory management
US11580812B2 (en) 2004-02-03 2023-02-14 Rtc Industries, Inc. System for inventory management
US9805539B2 (en) 2004-02-03 2017-10-31 Rtc Industries, Inc. System for inventory management
US10535216B2 (en) 2004-02-03 2020-01-14 Rtc Industries, Inc. System for inventory management
US9898712B2 (en) 2004-02-03 2018-02-20 Rtc Industries, Inc. Continuous display shelf edge label device
US10210478B2 (en) 2004-02-03 2019-02-19 Rtc Industries, Inc. Continuous display shelf edge label device
CN105164720A (en) * 2013-03-05 2015-12-16 Rtc工业股份有限公司 In-store item alert architecture
US10410277B2 (en) 2013-03-05 2019-09-10 Rtc Industries, Inc. In-store item alert architecture
US10357118B2 (en) 2013-03-05 2019-07-23 Rtc Industries, Inc. Systems and methods for merchandizing electronic displays
US9818148B2 (en) 2013-03-05 2017-11-14 Rtc Industries, Inc. In-store item alert architecture
EP3522103A3 (en) * 2013-03-05 2019-10-23 RTC Industries, Inc. In-store item alert architecture
US11188973B2 (en) 2013-03-05 2021-11-30 Rtc Industries, Inc. In-store item alert architecture
WO2014138256A1 (en) * 2013-03-05 2014-09-12 Rtc Industries, Inc. In-store item alert architecture
AU2014225837B2 (en) * 2013-03-05 2017-06-15 Rtc Industries, Inc. In-store item alert architecture
US12008631B2 (en) 2013-03-05 2024-06-11 Rtc Industries, Inc. In-store item alert architecture
US11109692B2 (en) 2014-11-12 2021-09-07 Rtc Industries, Inc. Systems and methods for merchandizing electronic displays
US11182738B2 (en) 2014-11-12 2021-11-23 Rtc Industries, Inc. System for inventory management
US11468401B2 (en) 2014-11-12 2022-10-11 Rtc Industries, Inc. Application system for inventory management
US12141743B2 (en) 2014-11-12 2024-11-12 Rtc Industries, Inc. System for inventory management

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Publication number Publication date
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Legal Events

Date Code Title Description
WAP Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1)