GB2471500A

GB2471500A - Telephone advertising

Info

Publication number: GB2471500A
Application number: GB0911429A
Authority: GB
Inventors: Adrian Paul Romer
Original assignee: Individual
Current assignee: Individual
Priority date: 2009-07-02
Filing date: 2009-07-02
Publication date: 2011-01-05
Also published as: GB0911429D0

Abstract

An advertising message is supplied to a user of a mobile telephone device by adding an advertising message to an alerting message to provide a combined message and transmitting the combined message, as an SMS or MMS message to the mobile telephone device via a mobile telephone network (14). The alerting message can be a notification from a financial institution. The advertising message to be sent may be selected in accordance with a business relationship with the financial institution, the time and the location of the person. The advertising message may incorporate, as embedded links, a telephone number, URL or map of the entity advertising.

Description

TELEPHONE ADVERTISING

This invention relates to a system and a method for supplying advertising messages to telephone users, in particular mobile telephone users.

According to the invention there is provided a system for supplying an advertising message to a user of a telephone device, the system including: an advertising message adding unit for adding an advertising message to an alerting message to be sent to the telephone device, to provide a combined message; and a transmitting unit for transmitting the combined message to a telephone network for onward transmission to the telephone device.

Further according to the invention there is provided a method of supplying an advertising message to a user of a telephone device, the method including adding an advertising message to a text message to be sent to a telephone device to provide a combined message; and transmitting the combined message to a telephone network for onward transmission to the telephone device.

As indicated above the telephone device may be a mobile telephone device, the telephone network then being a mobile telephone network.

It will be appreciated that the alerting message and the advertising message, and the combined message, may be a text message (such as of the Short Message Service (SMS) type) or a combination of text and pictures and sounds (such as of the Multimedia Messaging Service (MMS) type).

In particular, the alerting message may be a notification from a financial institution and the advertising message may be for a rewards partner of the financial institution.

The method may include detecting that an alerting message is to be sent and the system may include an alerting message detector for detecting that an alerting message is to be sent.

Importantly the invention may include determining the location of the telephone device and selecting an advertising message appropriate to the location.

Thus the system of the invention may include a location determining module for determining the location of the telephone device and a selector for selecting an advertising message in accordance with the location.

The selector may also select advertising messages in accordance with business relationship, time and pricing model criteria.

The advertising messages may have an embedded telephone number and\or URL The advertising message may also be of a suitable size such that the text message together with the advertising message is less than the relevant prescribed maximum length. The advertising message may also incorporate a coupon or a map, which is provided via an embedded link.

The invention may include rating advertising messages by price and supplying the messages selectively in accordance therewith, the more expensive messages having priority. Similarly, telephone network operators may also be rated, with prioritised advertising messages being supplied selectively to a preferred network operator. Thus, the telephone operator that pays the most to a supplier of the service may be provided with the highest priced advertisements first.

Revenue received from advertisers may be shared in a predetermined manner with a telephone network operator.

The invention will now be described by way of a non-limiting illustrative example with reference to the accompanying drawings, in which:-Figure 1 is a block diagram showing a system in accordance with the invention, and Figure 2 is a flow diagram illustrating the method of the invention.

In Figure 1, an arrangement for supplying an advertising message to a user of a mobile telephone device, is designated generally by reference numeral 10.

The arrangement 10 comprises a system 12 for supplying the advertising message, in accordance with the invention and a network of cell stations 14, only one of which is shown for illustrative purposes. In this specific example, the system 12 forms part of an administrative centre of a financial institution.

The system 12 has an alerting message detector 16, an alerting message generator 18, a time monitor 20, a location determining module 22, an advertising message selector 24, an advertising message store 26, an advertising message ranking engine 28, an advertising message adder 30 to combine the alerting message and the advertising message and a transmitter 32 for transmitting the combined message being the alerting message with the selected advertising message added thereto, to the appropriate station 14, in accordance with the location of the mobile telephone device to which the combined message is being sent.

In operation, if an alerting message is to be sent to a particular client, this is detected by the alerting message detector 16 and an alerting message is generated by the alerting message generator 18. A suitable signal is also supplied by the alerting message detector 16 to the time monitor 20 and the location determining module 22. It will be appreciated that the location determining module 22 determines the location of the mobile telephone device to which the alerting message is to be sent, which is incorporated in routing information for the alerting message.

The time and location are then supplied to the advertising message selector 24 which selects an advertising message from those that are stored in the store 26, and which is appropriate for that location and at that time. The advertising messages in the store 26 are prioritised in accordance with ranking criteria by the message ranking engine 28. The ranking criteria include whether the advertiser is a rewards partner of the financial institution and may be price based.

The particular advertising message selected by the advertising message selector 24 is supplied to the advertising message adder 30 which adds the selected advertising message to the alerting message (which will normally be a text message) supplied by the alerting message generator 18 and the combined message supplied to the transmitter 32 to be transmitted to the particular cell station 14, from whence it is broadcast to the relevant mobile telephone device.

An example of a combined message is: Payment to MACV'S for $150.00 REF#123456 cleared 11/22/08. GO RED.

Get 10% off. Head to Target, get started on savings. Apply for a REDcard today. Call (212) 678 5547 now to order. www.Macys.com. Your coupon number for the discount is 12345'. DIRECTIONS" It will be seen that the advertising message contains an embedded telephone number and a URL, such that, in conventional manner, the recipient of the advertising message may easily phone the person advertising or access its website. It also has an embedded map which is provided via the DIRECTIONS' embedded link.

The system 12 may also have an accounting module to keep a record of which advertising messages have been used, when, to whom they were sent, the cost thereof and the manner in which the proceeds are to be shared.

Referring to Figure 2 a flow chart illustrating the methodology of the invention is designated generally by reference numeral 40. The occurrence of an alerting message is detected (at block 42) and the relevant alerting message generated (at block 44). The historical spending pattern of the client is determined (at block 46), the client's available current budget determined (at block 48), the date and time that the alerting message is to be sent is determined (at block 50) and the current location of the client is also determined (at block 52). A check is then conducted (at block 54) to ascertain if advertising messages from reward partners of the financial institution are available. If such advertising messages are available (at block 56), then a list of the qualifying advertising messages from reward partners is prepared (at block 58). The list of qualifying advertising messages is then ranked (at block 60) in accordance with the price that the various advertisers are prepared to pay. This is effected on an auction basis. If advertising messages from reward partners are not available (at block 62) then a list of advertising messages from other advertisers is prepared (at block 64) and then these are ranked (at block 60). The type of combined message to be sent, ie a pure text message or a text message with an audiovisual component, is then determined (at block 66). If a multimedia message is to be sent then the alerting message is provided in a multimedia format (at block 68) and the advertising message added thereto (at block 70). If a pure text message is to be sent then the alerting message is provided in a text format (at block 72) and the advertising message added thereto c. The combined message is then transmitted If a multimedia message is to be sent then the alerting message is provided in a multimedia format (at block 68) and the advertising message added thereto (at block 74) to the client. A confirmation of receipt of the combined message is detected (at block 76) and the relevant advertiser charged (at block 78). The MIS is then updated (at block 80).