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GB2446020A - Personalised Video Content for Internet Distribution - Google Patents

Personalised Video Content for Internet Distribution Download PDF

Info

Publication number
GB2446020A
GB2446020A GB0701589A GB0701589A GB2446020A GB 2446020 A GB2446020 A GB 2446020A GB 0701589 A GB0701589 A GB 0701589A GB 0701589 A GB0701589 A GB 0701589A GB 2446020 A GB2446020 A GB 2446020A
Authority
GB
United Kingdom
Prior art keywords
video content
video
personalised
internet
personalised video
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
GB0701589A
Other versions
GB0701589D0 (en
Inventor
Robert Vidar Bjarnason
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
STREAMBURST LMITED
Original Assignee
STREAMBURST LMITED
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by STREAMBURST LMITED filed Critical STREAMBURST LMITED
Priority to GB0701589A priority Critical patent/GB2446020A/en
Publication of GB0701589D0 publication Critical patent/GB0701589D0/en
Publication of GB2446020A publication Critical patent/GB2446020A/en
Withdrawn legal-status Critical Current

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/835Generation of protective data, e.g. certificates
    • H04N21/8358Generation of protective data, e.g. certificates involving watermark
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/73Querying
    • G06F16/735Filtering based on additional data, e.g. user or group profiles
    • G06F17/30
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61Network physical structure; Signal processing
    • H04N21/6106Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6125Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via Internet
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00Details of television systems
    • H04N5/44Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
    • H04N5/44543
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • H04N7/173Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • H04N7/173Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309Transmission or handling of upstream communications
    • H04N7/17318Direct or substantially direct transmission and handling of requests

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Databases & Information Systems (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Computational Linguistics (AREA)
  • Computer Security & Cryptography (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention relates to a technology method that enables personalisation of video content distributed to Internet customers. The potential uses include: <SL> <LI>1. Delivery of personalised video content that includes the specific customer name as a part of the video content. <LI>2. Delivery of targeted video advertising to specific customers. </SL> The method may include a step for fingerprinting the video with a transaction specific watermark.

Description

I 2446020 Personaljsed Video Content for Internet Distribution This
invention relates to a technology method that enables personalisation of video content distributed to Internet customers.
The potential use for this invention includes: 1. Delivery of personalised video content that includes the specific customer name as a part of the video content.
2. Delivery of targeted video advertising to specific customers.
Targeted advertisement in this context means a method where different video advertisements can be delivered to specific customers based on the customer profile and buying habits.
* First the customer requests the personalised content from the server * Application on the server creates personalised introduction video with the name of the customer embedded visually in the video content * Application on the server adds a transaction fingerprint to the video stream * The video file is streamed to the customer Transaction Fingerprint in this context means a method to add hidden information to video content in order to have the video content identifiable at a later date.
Figure 1 shows the technical steps as initiated by the Internet customer.
In figure 1, an Internet customer 1 connects to an Internet server 2 and requests 3 personalised video content, the server creates and splices 4 personalised video introduction to the video content and adds a transaction fingerprint 5, the personalised content 6 is then delivered to the customer 7.

Claims (4)

  1. Claims 1. A method for enabling personalised video content downloads
    over the Internet.
  2. 2. A method for enabling personalised video content downloads over the Internet according to claim 1, where customers have their names included at the beginning of the downloaded video content.
  3. 3. A method for enabling personalised video content downloads over the Internet according to claim 1, where targeted advertising can be included in the downloaded video content.
  4. 4. A method for enabling personalised video content downloads over the Internet according to claim 1, that includes a step for creating an individual transaction fingerprint for all download transactions.
GB0701589A 2007-01-27 2007-01-27 Personalised Video Content for Internet Distribution Withdrawn GB2446020A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
GB0701589A GB2446020A (en) 2007-01-27 2007-01-27 Personalised Video Content for Internet Distribution

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
GB0701589A GB2446020A (en) 2007-01-27 2007-01-27 Personalised Video Content for Internet Distribution

Publications (2)

Publication Number Publication Date
GB0701589D0 GB0701589D0 (en) 2007-03-07
GB2446020A true GB2446020A (en) 2008-07-30

Family

ID=37872899

Family Applications (1)

Application Number Title Priority Date Filing Date
GB0701589A Withdrawn GB2446020A (en) 2007-01-27 2007-01-27 Personalised Video Content for Internet Distribution

Country Status (1)

Country Link
GB (1) GB2446020A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2718784A4 (en) * 2011-06-06 2015-03-25 Webtuner Corp System and method for enhancing and extending video advertisements

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030208763A1 (en) * 2002-05-03 2003-11-06 Mcelhatten David Program guide and reservation system for network based digital information and entertainment storage and delivery system
US20040148424A1 (en) * 2003-01-24 2004-07-29 Aaron Berkson Digital media distribution system with expiring advertisements
US20050203849A1 (en) * 2003-10-09 2005-09-15 Bruce Benson Multimedia distribution system and method
US20060064383A1 (en) * 2004-09-20 2006-03-23 Aaron Marking Media on demand via peering
WO2007136604A2 (en) * 2006-05-15 2007-11-29 At&T Intellectual Property I, L.P. Personalized video program listing and targeted advertisement
GB2443887A (en) * 2006-11-17 2008-05-21 Streamburst Lmited Personalised video content distributed over peer-to-peer networks

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030208763A1 (en) * 2002-05-03 2003-11-06 Mcelhatten David Program guide and reservation system for network based digital information and entertainment storage and delivery system
US20040148424A1 (en) * 2003-01-24 2004-07-29 Aaron Berkson Digital media distribution system with expiring advertisements
US20050203849A1 (en) * 2003-10-09 2005-09-15 Bruce Benson Multimedia distribution system and method
US20060064383A1 (en) * 2004-09-20 2006-03-23 Aaron Marking Media on demand via peering
WO2007136604A2 (en) * 2006-05-15 2007-11-29 At&T Intellectual Property I, L.P. Personalized video program listing and targeted advertisement
GB2443887A (en) * 2006-11-17 2008-05-21 Streamburst Lmited Personalised video content distributed over peer-to-peer networks

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2718784A4 (en) * 2011-06-06 2015-03-25 Webtuner Corp System and method for enhancing and extending video advertisements

Also Published As

Publication number Publication date
GB0701589D0 (en) 2007-03-07

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Legal Events

Date Code Title Description
WAP Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1)