ES2424948T3 - EPG with advertising inserts - Google Patents
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- ES2424948T3 ES2424948T3 ES06010801T ES06010801T ES2424948T3 ES 2424948 T3 ES2424948 T3 ES 2424948T3 ES 06010801 T ES06010801 T ES 06010801T ES 06010801 T ES06010801 T ES 06010801T ES 2424948 T3 ES2424948 T3 ES 2424948T3
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- 238000000034 method Methods 0.000 claims description 3
- 230000005236 sound signal Effects 0.000 description 2
- 230000005540 biological transmission Effects 0.000 description 1
- 238000010276 construction Methods 0.000 description 1
- 238000010586 diagram Methods 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- JPNFQHLRXBKLKX-UHFFFAOYSA-M sodium;2-(2-sulfosulfanylpropanoylamino)acetate Chemical compound [Na+].OS(=O)(=O)SC(C)C(=O)NCC([O-])=O JPNFQHLRXBKLKX-UHFFFAOYSA-M 0.000 description 1
- 230000001629 suppression Effects 0.000 description 1
- 230000036962 time dependent Effects 0.000 description 1
- 230000000007 visual effect Effects 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
- H04N21/4438—Window management, e.g. event handling following interaction with the user interface
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
- H04N21/4345—Extraction or processing of SI, e.g. extracting service information from an MPEG stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4821—End-user interface for program selection using a grid, e.g. sorted out by channel and broadcast time
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N5/00—Details of television systems
- H04N5/76—Television signal recording
- H04N5/78—Television signal recording using magnetic recording
- H04N5/782—Television signal recording using magnetic recording on tape
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Human Computer Interaction (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Software Systems (AREA)
- Television Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- User Interface Of Digital Computer (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Toys (AREA)
Abstract
Aparato para visualizar anuncios publicitarios (50) en una guía electrónica de programación, quecomprende: una memoria (22; 34) para almacenar datos publicitarios solo una vez y datos de guía electrónica de programación(EPG) que incluyen una programación de los listados de programas de televisión para todos los canales disponiblesdurante un periodo determinado y una dirección para enlazar los datos publicitarios con la programación de loslistados de programas de televisión, en donde la dirección para enlazar los datos publicitarios se almacena comoparte de la programación de los listados de programas de televisión; un monitor de visualización (20) que tiene una pantalla; medios (24) para acceder a la memoria para recuperar datos EPG que corresponden a la programación de loslistados de programas de televisión y la dirección para enlazar los datos publicitarios con la programación de loslistados de programas de televisión; medios (30) para visualizar los datos recuperados en la pantalla en las líneas de los listados de programas detelevisión, cada listado de programas de televisión se visualiza en una línea separada; medios (24) para acceder a la memoria para recuperar los datos publicitarios de acuerdo con la direcciónrecuperada; y medios para visualizar los datos publicitarios recuperados en una línea en la pantalla en lugar de uno de los listadosde programas de televisión, o entre los listados de programas de televisión.Apparatus for displaying advertisements (50) in an electronic programming guide, comprising: a memory (22; 34) for storing advertising data only once and electronic programming guide (EPG) data that includes programming program listings of television for all available channels for a certain period and an address to link the advertising data with the programming of the television program listings, where the address for linking the advertising data is stored as part of the programming of the television program listings ; a display monitor (20) that has a screen; means (24) for accessing the memory to recover EPG data corresponding to the programming of the television program listings and the address for linking the advertising data with the programming of the television program listings; means (30) for displaying the data recovered on the screen in the lines of the television program listings, each television program list is displayed on a separate line; means (24) for accessing the memory to retrieve the advertising data according to the recovered address; and means for displaying the retrieved advertising data on a line on the screen instead of one of the television program listings, or between the television program listings.
Description
EPG con Insertos Publicitarios EPG with Advertising Inserts
Antecedentes Background
Esta invención se relaciona con guías electrónicas de programación que incorporan mensajes o palabras publicitarias. This invention relates to electronic programming guides that incorporate messages or advertising words.
En razón a que el número de canales de televisión disponibles en cable y por satélite se expande, se hace más indispensable una guía electrónica de programación en pantalla (EPG por su sigla en inglés). Dicho EPG permite al usuario clasificar la programación presente y futura disponible por tema, hora, y canal. Como resultado, el usuario puede encontrar un programa de interés más fácilmente. Because the number of television channels available on cable and satellite is expanding, an electronic on-screen programming guide (EPG) becomes more indispensable. This EPG allows the user to classify the present and future programming available by theme, time, and channel. As a result, the user can find a program of interest more easily.
Es costoso recolectar datos EPG para visualizar y para transmitir dichos datos al consumidor. Sin embargo, subsiste una necesidad de encontrar una forma de recuperar el coste de estas actividades. It is expensive to collect EPG data to visualize and to transmit such data to the consumer. However, there remains a need to find a way to recover the cost of these activities.
El documento WO95/01056 describe un sistema para seleccionar programas y servicios audio visuales. Se disponen listas de programación en una guía electrónica de programación que incluyen programas de televisión que pueden incluir listados que dan acceso a comerciales y mensajes publicitarios pagados. WO95 / 01056 describes a system for selecting visual audio programs and services. Programming lists are available in an electronic programming guide that includes television programs that may include listings that give access to commercials and paid advertising messages.
El documento FR2726718 describe un dispositivo que incluye una antena que recibe información de visualización de televisión entrante, información de programación y publicitaria. La información se decodifica y se pasa a través de un filtro que es controlado por un programador. El filtro selecciona solo el tipo de información requerida por el espectador. A continuación la información seleccionada se almacena en una memoria no volátil por ejemplo en un disco de ordenador. El mando a distancia controla la información filtrada y la visualización de la pantalla de televisión. Document FR2726718 describes a device that includes an antenna that receives incoming television viewing information, programming and advertising information. The information is decoded and passed through a filter that is controlled by a programmer. The filter selects only the type of information required by the viewer. Then the selected information is stored in a non-volatile memory for example on a computer disk. The remote control controls the filtered information and the television screen display.
Resumen Summary
El aparato y método de la invención se mencionan en las reivindicaciones acompañantes 1 y 5. The apparatus and method of the invention are mentioned in the accompanying claims 1 and 5.
Como se describe aquí, se insertan anuncios publicitarios en un EPG en la pantalla de un monitor de visualización entre los listados de programas de televisión individuales. Específicamente, una memoria almacena datos EPG y datos publicitarios. Se programa un microprocesador para recuperar datos EPG que corresponden a una serie de programas de televisión y datos publicitarios desde la memoria. El microprocesador controla el monitor para visualizar los datos EPG recuperados en la pantalla en las líneas de los listados de programas de televisión, cada listado de programas de televisión se visualiza en una línea separada, y exhibe los datos publicitarios recuperados en una línea en la pantalla en lugar de uno de los listados de programas de televisión. As described here, advertisements are inserted into an EPG on the screen of a display monitor between individual television program listings. Specifically, a memory stores EPG data and advertising data. A microprocessor is programmed to recover EPG data corresponding to a series of television programs and advertising data from memory. The microprocessor controls the monitor to display the EPG data recovered on the screen in the lines of the television program listings, each television program list is displayed on a separate line, and displays the recovered advertising data on a line on the screen instead of one of the television show listings.
En una construcción preferida relacionada con la invención, el EPG y los datos publicitarios se visualizan en una primera área de la pantalla y una ventana de detalle se visualiza en una segunda área de la pantalla. Una de las líneas de datos EPG se destaca con un cursor. Una descripción del listado de programas de televisión destacado por el cursor se inserta en la segunda área. Cuando la línea de datos publicitarios se destaca con el cursor, una descripción relacionada con los datos publicitarios se inserta en la segunda área. In a preferred construction related to the invention, the EPG and the advertising data are displayed in a first area of the screen and a detail window is displayed in a second area of the screen. One of the EPG data lines is highlighted with a cursor. A description of the list of television programs highlighted by the cursor is inserted in the second area. When the advertising data line is highlighted with the cursor, a description related to the advertising data is inserted in the second area.
Breve descripción de los dibujos Brief description of the drawings
La FIGURA 1 es un diagrama de bloques esquemático del aparato para llevar a cabo la invención; y FIGURE 1 is a schematic block diagram of the apparatus for carrying out the invention; Y
La FIGURA 2 es un formato de pantalla producido por el aparato de la FIGURA 1. FIGURE 2 is a screen format produced by the apparatus of FIGURE 1.
Descripción detallada de los dibujos Detailed description of the drawings
Las descripciones de la patente Estadounidense número 6,239,794 presentada en Junio 7, 1995 y número de patente 6,028,599, presentada en Octubre 10, 1996 son relevantes para la materia objeto descrita aquí. Como se ilustra en la solicitud anterior, se conecta una fuente de señales de televisión 10 en la FIGURA 1 tal como una antena terrestre, o un cable a un sintonizador de televisión 11. La salida del sintonizador 11 es una señal de frecuencia intermedia modulada que contiene información de televisión de video y audio. El sintonizador 11 se conecta mediante un amplificador de frecuencia intermedia (IF AMP) 12 a un detector de imágenes (PICTURE DET) 13 y un detector de sonido (SOUND DET) 14, que produce señales de video y audio de banda base, respectivamente. La señal de audio se acopla mediante un amplificador de sonido (SOUND AMP) 15 a un altavoz The descriptions of US patent number 6,239,794 filed on June 7, 1995 and patent number 6,028,599, filed on October 10, 1996 are relevant to the subject matter described herein. As illustrated in the previous application, a television signal source 10 is connected in FIGURE 1 such as a terrestrial antenna, or a cable to a television tuner 11. The output of the tuner 11 is a modulated intermediate frequency signal that Contains video and audio television information. The tuner 11 is connected by an intermediate frequency amplifier (IF AMP) 12 to an image detector (PICTURE DET) 13 and a sound detector (SOUND DET) 14, which produces baseband video and audio signals, respectively. The audio signal is coupled via a sound amplifier (SOUND AMP) 15 to a speaker
16. La señal de video se acopla por un amplificador de video no mostrado a una entrada de un conmutador 18. El detector de sonido 14 y el detector de imágenes 13 se conectan a las entradas de audio y video, respectivamente, de una grabadora de casete de video (VCR) 17. (Alternativamente, la fuente de señal de televisión 10 se puede conectar directamente a la entrada RF de VCR 17, si se va a utilizar este sintonizador interno y el circuito de demodulación). La salida del VCR 17 se conecta a la otra entrada del conmutador 18. La salida del conmutador 18 se conecta a una entrada de un chip de circuito integrado imagen sobre imagen convencional (PIP) 19. La salida del chip PIP 19 se conecta a la entrada de video de un receptor o monitor de televisión (TV) 20 que tiene una pantalla (no mostrada). 16. The video signal is coupled by a video amplifier not shown to an input of a switch 18. The sound detector 14 and the image detector 13 are connected to the audio and video inputs, respectively, of a video recorder. video cassette (VCR) 17. (Alternatively, the television signal source 10 can be connected directly to the RF input of VCR 17, if this internal tuner and the demodulation circuit are to be used). The output of the VCR 17 is connected to the other input of the switch 18. The output of the switch 18 is connected to an input of a conventional image-on-image (PIP) integrated circuit chip 19. The output of the PIP chip 19 is connected to the Video input from a receiver or television monitor (TV) 20 that has a screen (not shown).
Una base de datos actualizada de la programación del listado de programas de todos los canales disponibles durante un periodo determinado, por ejemplo un día o una semana, se almacena electrónicamente en una memoria de programación de programas 22. Estos listados de programas incluyen normalmente para cada programa el título, una descripción del programa, el día de la semana, el tiempo de inicio del día, la duración del programa, y el canal en el que se transmite el programa y es así disponible para recepción en la fuente 10. En una realización preferida de la invención, el periodo para el cual los listados de programas se almacenan es diferente para las guías, dependiendo de las prioridades y preferencias del espectador. Por ejemplo, la información que se necesita visualizar el TISPG y CSPG se puede almacenar durante uno o dos días y la información necesaria para visualizar el TSPG se puede almacenar durante una semana o más. La base de datos se puede actualizar mediante un enlace de datos continuo en el intervalo de supresión vertical (VBI) de una transmisión de canal de televisión hasta el receptor de televisión en una forma bien conocida. Alternativamente, la base de datos se puede actualizar al desconectar la memoria 22 y reemplazarla con una memoria que tiene la base de datos actualizada. La memoria 22 se conecta a un microprocesador 24 que se programa para controlar la operación del equipo descrito. Un programa de operación para el microprocesador 24 se almacena en una memoria solo de lectura (ROM) 26. Un dispositivo de entrada de espectador 28, preferiblemente en la forma de un mando a distancia IR, se acopla al microprocesador 24 para proporcionar comandos desde el espectador. Un procesador de video 30 se acopla al microprocesador 24. Cuando el espectador desea ver los listados de programas de televisión, el microprocesador 24 recuerda una parte de la base de datos de programación de programas de la memoria 22 y la acopla al procesador de video 30, en donde los listados de programas se formatean para visualización. Preferiblemente, la información almacenada en el procesador de video 30 es un mapa de bits el cual se visualiza en la pantalla del receptor de televisión 20. El procesador de video 30 se conecta a la otra entrada del chip PIP 19. Preferiblemente, el dispositivo de entrada de espectador 28 controla el microprocesador 24 mediante el movimiento del cursor en la pantalla del receptor de televisión 20. Para este fin, el microprocesador 24 y el procesador de video 30 se acoplan a un registrador de posición de cursor 32. (Alternativamente, el espectador puede seleccionar elementos de información visualizados en la pantalla al ingresar los números de código del dispositivo de entrada de espectador 28 asignados a estos elementos.) El microprocesador 24 también se acopla al sintonizador 11 para cambiar el canal, al VCR 17 para selección de reproducción/grabación e inicio/detención, para cambiar 18 la selección de una de sus entradas, y al chip PIP 19 para la selección del modo de operación PIP. An updated database of the program listing schedule of all available channels during a given period, for example a day or a week, is stored electronically in a program schedule memory 22. These program listings normally include for each program the title, a description of the program, the day of the week, the start time of the day, the duration of the program, and the channel in which the program is transmitted and is thus available for reception at source 10. In a Preferred embodiment of the invention, the period for which program listings are stored is different for the guides, depending on the priorities and preferences of the viewer. For example, the information that needs to be displayed on the TISPG and CSPG can be stored for one or two days and the information needed to visualize the TSPG can be stored for a week or more. The database can be updated by means of a continuous data link in the vertical suppression interval (VBI) of a television channel transmission to the television receiver in a well known way. Alternatively, the database can be updated by disconnecting memory 22 and replacing it with a memory that has the database updated. Memory 22 is connected to a microprocessor 24 that is programmed to control the operation of the described equipment. An operation program for the microprocessor 24 is stored in a read-only memory (ROM) 26. A spectator input device 28, preferably in the form of an IR remote control, is coupled to the microprocessor 24 to provide commands from the viewer. A video processor 30 is coupled to the microprocessor 24. When the viewer wishes to view the television program listings, the microprocessor 24 remembers a part of the program programming database of the memory 22 and attaches it to the video processor 30 , where program listings are formatted for viewing. Preferably, the information stored in the video processor 30 is a bitmap which is displayed on the screen of the television receiver 20. The video processor 30 is connected to the other input of the PIP chip 19. Preferably, the device viewer input 28 controls the microprocessor 24 by moving the cursor on the screen of the television receiver 20. For this purpose, the microprocessor 24 and the video processor 30 are coupled to a cursor position recorder 32. (Alternatively, the viewer can select information elements displayed on the screen by entering the code numbers of the viewer input device 28 assigned to these elements.) The microprocessor 24 is also coupled to the tuner 11 to change the channel, to the VCR 17 for playback selection / recording and start / stop, to change 18 the selection of one of its inputs, and to the PIP chip 19 for the selection of the mode or PIP peration.
El formato de guía electrónica de programación se muestra en las FIGURAS 2. El formato tiene un área de fondo 40 y una ventana superpuesta PIP 42 en la esquina izquierda superior de la pantalla. El tiempo real, es decir, 5:11 p.m., se visualiza en una sub-área 42a de la ventana PIP 42. El área de fondo 40 incluye un área que promueve los mensajes y los anuncios 43 en la parte superior de la pantalla, un área de descripción de programa 44 en la esquina superior derecha de la pantalla adyacente a la ventana PIP 42, y un área de programación de programa 46 por debajo de las áreas 42 y 44. El área de descripción de programa 44 incluye el tiempo de inicio y la longitud (duración) del programa que se describe. En el área 46, los datos EPG recuperados de la memoria 22 se visualizan en las líneas, cada listado de programas se visualiza en una línea separada. El espectador puede mover un cursor 48 verticalmente para destacar una de las líneas de listados de programas visualizados en el área 46. El fondo destacado del cursor 48 y el fondo del área de descripción del área de descripción del programa 44 tienen preferiblemente el mismo color o forma. Las imágenes de movimiento, completas, de un programa de televisión de transmisión actual en tiempo real y el tiempo actual se visualizan en la ventana PIP 42 y la porción de audio del programa de televisión exhibido en la ventana PIP 42 se reproduce mediante el sistema de sonido del monitor 20. The electronic program guide format is shown in FIGURES 2. The format has a background area 40 and a PIP overlay window 42 in the upper left corner of the screen. The real time, that is, 5:11 pm, is displayed in a sub-area 42a of the PIP window 42. The background area 40 includes an area that promotes messages and advertisements 43 at the top of the screen, a program description area 44 in the upper right corner of the screen adjacent to the PIP window 42, and a program programming area 46 below areas 42 and 44. The program description area 44 includes the time for start and length (duration) of the program described. In area 46, EPG data retrieved from memory 22 is displayed on the lines, each program listing is displayed on a separate line. The viewer can move a cursor 48 vertically to highlight one of the program listing lines displayed in area 46. The highlighted background of the cursor 48 and the background of the description area of the program description area 44 preferably have the same color or shape. The motion images, complete, of a current broadcast real-time television program and the current time are displayed in the PIP window 42 and the audio portion of the television program displayed in the PIP window 42 is reproduced by the recording system. monitor sound 20.
Los insertos publicitarios se visualizan en la pantalla entre las líneas de listados de programas en el área de programación de programa 46 y la información o anuncios relacionados se visualizan en el área de descripción 44. Con referencia a la FIGURA 1, los insertos publicitarios se transmiten preferiblemente en el VBI como parte de la información de programación de programa y se almacenan en el receptor de televisión en RAM, representados funcionalmente como una memoria de inserto publicitario 34. Preferiblemente los insertos se transmiten como parte de los paquetes de información acerca de los programas, es decir, SIP, con los cuales se visualizan los insertos publicitarios. El aparato de la FIGURA 1 funciona como se describe en el documento 08/475,395, los insertos publicitarios se tratan como parte de los listados de programas visualizados en el área 46 y las breves descripciones del programa visualizado en el área 44. The advertising inserts are displayed on the screen between the program listing lines in the program programming area 46 and the related information or advertisements are displayed in the description area 44. With reference to FIGURE 1, the advertising inserts are transmitted preferably in the VBI as part of the program programming information and stored in the television receiver in RAM, functionally represented as an advertising insert memory 34. Preferably the inserts are transmitted as part of the information packets about the programs , that is, SIP, with which the advertising inserts are displayed. The apparatus of FIGURE 1 operates as described in document 08 / 475,395, the advertising inserts are treated as part of the program listings displayed in area 46 and the brief descriptions of the program displayed in area 44.
En la práctica, la memoria 34 y la memoria 22 se pueden incorporar físicamente en una única RAM. Las direcciones para los insertos publicitarios se pueden almacenar como parte de las listas de horarios pre-establecidos para los programas con los cuales se visualizan los insertos publicitarios. Sin embargo, las direcciones enlazan las listas de horarios con los insertos publicitarios, y cada inserto publicitario solo se almacena una vez en la memoria 34. Al enlazar los insertos publicitarios a las listas de horarios, el inserto publicitario visualizado se hace dependiente del horario. Sin embargo, el contenido de los anuncios publicitarios visualizados, a algún grado, se puede dirigir a los intereses de los espectadores. Los anuncios publicitarios de interés para las amas de casa se visualizarían en la mañana y los anuncios publicitarios de interés para los niños se visualizarían en la tarde. In practice, memory 34 and memory 22 can be physically incorporated into a single RAM. The addresses for the advertising inserts can be stored as part of the pre-established schedules lists for the programs with which the advertising inserts are displayed. However, the addresses link the schedule lists with the advertising inserts, and each advertising insert is only stored once in memory 34. By linking the advertising inserts to the schedule lists, the displayed advertising insert becomes time dependent. However, the content of the advertisements displayed, to some degree, can be directed to the interests of the viewers. Ads of interest to housewives would be displayed in the morning and advertisements of interest to children would be displayed in the afternoon.
Como se ilustra en la FIGURA 2, se visualiza preferiblemente un inserto publicitario 50 como una línea por debajo del listado, "NBC 4 NEWS" del programa de televisión que el anunciante, por ejemplo, Coca Cola, patrocinadores. As illustrated in FIGURE 2, an advertising insert 50 is preferably displayed as a line below the "NBC 4 NEWS" listing of the television program that the advertiser, for example, Coca Cola, sponsors.
Sin embargo, no es necesario que exista una relación entre la posición del anunciante y el programa de televisión, dependiendo de las circunstancias. Para obtener más información acerca del objeto del inserto publicitario 50, el espectador destaca la línea con el cursor 48; luego dicha información se visualiza en el área 44, en lugar de información acerca de un programa de televisión. Por ejemplo, el anuncio en el área 44 puede informarle al espectador que el producto anunciado está en venta en el establecimiento minorista articular a un precio particular o da una descripción más detallada del producto. However, there is no need for a relationship between the position of the advertiser and the television show, depending on the circumstances. To obtain more information about the object of the advertising insert 50, the viewer highlights the line with the cursor 48; then said information is displayed in area 44, instead of information about a television program. For example, the advertisement in area 44 may inform the viewer that the advertised product is for sale at the joint retail establishment at a particular price or gives a more detailed description of the product.
Claims (6)
- 2. 2.
- Aparato como se reivindica en la reivindicación 1, en el que los datos publicitarios se visualizan como un inserto (50) entre las líneas de los listados de programas de televisión. Apparatus as claimed in claim 1, wherein the advertising data is displayed as an insert (50) between the lines of the television program listings.
- 3. 3.
- El aparato de la reivindicación 1, en el que los datos EPG se visualizan en una primer área (46) de la pantalla, el aparato comprende adicionalmente: The apparatus of claim 1, wherein the EPG data is displayed in a first area (46) of the screen, the apparatus further comprises:
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| US3478496P | 1996-12-19 | 1996-12-19 | |
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1997
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- 1997-12-19 AU AU56198/98A patent/AU731010B2/en not_active Expired
- 1997-12-19 CA CA2275720A patent/CA2275720C/en not_active Expired - Lifetime
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- 1997-12-19 BR BR9713597-6A patent/BR9713597A/en not_active Application Discontinuation
- 1997-12-19 MX MXPA99005769A patent/MXPA99005769A/en active IP Right Grant
- 1997-12-19 CN CN97181798A patent/CN1112804C/en not_active Expired - Lifetime
- 1997-12-19 CA CA2844582A patent/CA2844582A1/en not_active Abandoned
- 1997-12-19 WO PCT/US1997/023852 patent/WO1998027723A1/en not_active Application Discontinuation
- 1997-12-19 CA CA2779619A patent/CA2779619C/en not_active Expired - Lifetime
- 1997-12-19 JP JP52803698A patent/JP3527252B2/en not_active Expired - Lifetime
- 1997-12-19 EP EP97952633A patent/EP0947093A4/en not_active Ceased
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| EP0947093A4 (en) | 2000-03-08 |
| CN1246235A (en) | 2000-03-01 |
| CN1112804C (en) | 2003-06-25 |
| JP3527252B2 (en) | 2004-05-17 |
| CA2779619A1 (en) | 1998-06-25 |
| MXPA99005769A (en) | 2004-09-10 |
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