ES2282577T3 - ADVERTISING SYSTEM FOR A VEHICLE. - Google Patents

Abstract

A fastening means for attaching an advertising panel (8) to a side panel (2) of a vehicle (1), the fastening means being adapted to join the side panel (2) of the vehicle (1) and including fixing means of panels (10, 30) adapted to fix the advertising panel (8), the clamping means comprising one or more guide members (6, 7), characterized in that the guide member (6, 7) has a reflective band (11, 31) on an external surface (9, 41) thereof.

Description

Advertising system for a vehicle.

The invention relates to a system advertising to mount on a side panel of a vehicle. The invention also relates to a fastening means for fixing a advertising panel to a side panel of a vehicle.

Currently, external ads static are made of posters adhering to a surface of a  building or a panel provided on a surface of the building. The print medium is typically a paper that sticks to the surface using adhesive. These ads require an effort considerable for its installation and removal of the paper medium, in addition to having relatively high printing costs and be subject to urban planning restrictions.

In addition, there is currently a large number of Freight vehicles for road transport with some substantially vertical smooth sides or bearing a minimum information (for example, only the name of a company from transport). These sides of the vehicle are exposed in great measure in view of the general public, since most of the routes of road transport vehicles are carried out on public roads widely used by pedestrians and / or users of personal means of transport by roads and / or Public transport passengers by road.

Consequently, the sides of the vehicles Cargo for road transport represent a means of mobile advertising that currently tends to be used only by the owners of the vehicle in question for their own advertising. Certain uses of the exterior of the road vehicles for publicity of agencies not vehicle owners, although currently advertising this type is limited to public transport vehicles of people in instead of inert loads, the paper type ads being glued with adhesive or body paints substantially permanent not subject to change without repainting work of the vehicle that requires time.

US 5,845,423 and US 5,657,566 are refer to the problem of providing advertisements in the sides of cargo vehicles for road transport, although the effectiveness of its solutions is hampered by the fact that vehicles require extensive modification structural, having to add rails, mounting brackets, fasteners and similar devices to install and Remove the advertising panels. In addition, the panels Advertising are, in themselves, complicated and relatively expensive. Moreover, advertising panels can be used only on vehicles with rigid sides, being impossible apply them to the side curtains of side vehicles flexible that provide access to the cargo area allowing remove or roll up said flexible side curtains, joined to A vehicle frame.

US 2002/0056215 describes a assembly set to install an advertising panel on the side of a vehicle The set includes guide members that strengthen the advertising panel. Document DE 10033243 A1 describes a reflective band that adheres to the back door Of a truck. The reflective band has a rigid channel that fixed to the door, and soft sealing bands to seal the door duly. US 4,154,504 describes a band safety reflective for sealing and adjustment, type independent, made of numerous minor reflective elements Size for use in vehicles and signs.

It is the object of the present invention to provide a system that allows selectively mount ads mobile advertising on cargo transport vehicles in a economical and easy way to make panels low cost advertising that requires a minimum of structural alterations of the vehicle in which the panels. Another object of the invention is to provide a system and procedure for selective ad assembly Mobile advertising on road vehicles with both sides rigid as flexible.

According to the invention, a means of providing fastening to fix an advertising panel to a side panel of a vehicle, according to claim 1, and a system advertising, according to claim 10.

In this specification, the term "band  reflective "must be understood to include a surface with reflective pieces, lights or similar elements independent, and the term "side panel" should be understood so that it includes both the rigid side panels of a vehicle as the side panels formed by the curtains of a vehicle.

As used in this specification, the term "vehicle" refers to a road vehicle equipped with one or more side panels suitable for carrying commercials, including these fixed sides of permanently, sides formed by one or more panels detachable or foldable to provide access to the cargo of the vehicle, and sides formed by curtains (for example, curtains of a more or less flexible material whose upper edges are suspended from the vehicle and whose lower edges are fixed by clips or straps to the vehicle).

As used in this specification, the term "commercial" refers to at least one essentially two-dimensional image that causes a viewer to fundamentally visual or completely visual impression.

When the clamping means includes a member with a single guide, it can have a plurality of fixing means of panels spaced along the guide. Conveniently there are parts of the guide, located between the fixing means of panels separated from each other, which include a surface reflective, which will typically be a reflective band. Alternatively, the single guide member may comprise a continuous reflective surface, such as a band reflective

In an embodiment of the invention, the member guide includes an elongated plate that has a part upper and lower part, including the lower part a side panel fastening means and including the top a reflective medium, such as a reflective band.

In an alternative embodiment of the invention, the guide member includes a front plate with its obverse, the fastening means of the side panel behind the front plate; the front panel front includes a medium reflective, such as a reflective band. Typically, the guide member comprises a back plate, separated from the plate front, and the means for securing the side panel is between the front and rear plates. Conveniently, the band Reflective extends along the guide member. Conveniently, the reflective band complies with UN ECE No. 104, which specifies 3M Yellow Diamond retroreflective tape Grade? Or Reflexite? Reflective tape Conveniently, the reflective band consists of a reflective band keep going.

The guide member can be adapted to vertical or horizontal installation on a side panel of a vehicle.

Conveniently, at least part of the medium clamping is formed by a high polypropylene plastic visibility.

In an embodiment of the invention, the means of Fastener includes adhesive to fix the side panel of the vehicle. Typically, the adhesive comprises an adhesive strip, such as a 3M double sided adhesive tape. When the clamping means comprises a guide member, the adhesive strip will be fixed duly to the upper and lower parts of said member of guide. Alternatively, when the guide member comprises a back plate, the adhesive will be fixed to said back plate.

In one embodiment of the invention, the system advertising includes an auxiliary fastening means that has a first fastener and a second fastener; the first fastener having a first and a second face, the first face being adapted to join the side panel vehicle; the second element having a first and a second face, the first face being adapted to join the middle clamping and the second face adapted to join the second face of the first fastener. Conveniently, the means of Auxiliary support includes a 3M Dual Lock system.

In another embodiment of the invention, the means of  clamp includes a clamp means adapted to join the curtain on the side of the vehicle. Typically, the medium of clamp has a pair of plates adapted to pass to through the curtain to secure it.

In another embodiment of the invention, the panel advertising includes a means of securing the advertising panel adapted to join the side panel clamping means. Conveniently, the fastening means of the advertising panel includes an elongated clamping element whose thickness is greater than The thickness of the advertising panel. In that case, the means of side panel clamp will include an adapted grooved member to join the elongated clamping element.

In a preferred embodiment, the element of elongated fastener includes a longitudinal member secured by middle of a panel hem. Preferably, the hem is shape by folding a panel edge around the clamping element elongated and fixing said edge against the panel. The union can be perform by sewing, adhesive application, thermal ligation or any other suitable procedure.

In another preferred embodiment, the element of elongated fastener includes a longitudinal member that is secured to the panel through a marginal band. Preferably, the band marginal runs around the elongated clamping element and it secure each side of the panel edge. The union can be done by sewing, adhesive application, thermal bonding or Any other suitable procedure.

Preferably, the longitudinal member is flexible, and is composed, for example, of a rope, a cord, a rubber or plastic extrusion line, or some element Similary. Preferably, the panel has an element of elongated clamp applied to two longitudinal edges opposites

Preferably, the side panel is constituted by a flexible sheet. Preferably said sheet It is made of PVC, polyester or a combination of both. Preferably The sheet has openings that allow air to pass through. Preferably, the sheet has an air permeability of at minus 1,000 liters per second at 100 Pascal.

Preferably, the panel sheet Advertising is made of a woven material. Preferably, the fibers of the weft and the warp are joined together in their intersections

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Preferably, the side panel is substantially rectangular. In one embodiment, the side panel you can have an extension piece located on one of the edges opposites, or both. Preferably, the extension pieces they have a fastening means that can be curled around a corner of the vehicle to secure the vehicle. Preferably, the extension piece is placed on a leading edge of the sheet, the leading edge being understood as the leading edge next to the front of the vehicle when the side panel It is mounted on the vehicle. Alternatively, the leading edge of the sheet can have a continuous clamping element that extends substantially across the entire edge Forward. In another embodiment, the side panel may have an elongated clamping element, as described above, located on each of the two opposite side edges, element clamp that is adapted to join a guide member of the structure.

According to a second embodiment of the invention, a clamping means is provided to secure a panel advertising to a side panel of a vehicle, fastening means which is adapted to join the side panel of the vehicle and that includes a side panel clamping means adapted for strengthen the advertising panel, including the fastening means one or more guide members endowed with an applied reflective band on an external surface of the guide.

When the clamping means includes a member with a single guide, said means may have a plurality of panel fixing means spaced along the guide. Conveniently, parts of the guide, located between the means fixing spaced panels, include a surface reflective that will typically be a reflective band. Alternatively, the single guide member may include a continuous reflective surface, such as a band reflective

Conveniently, the panel clamping means  side is adapted to secure a panel fastening means advertising formed in the advertising panel.

In an embodiment of the invention, the member guide includes an elongated plate provided with a top and a bottom part, including the bottom one or more means fixing the side panel and including the top a reflective medium, such as a reflective band. Conveniently, the reflective band extends along The entire guide member. Ideally, the reflective band is composed of a 3M Yellow Diamond Grade retroreflective tape. Conveniently, the reflective band consists of a band continuous reflective.

Conveniently, at least part of the medium Clamping is made of high visibility polypropylene plastic.

In an embodiment of the invention, the means of Fastener includes adhesive to fix the side panel of the vehicle. Typically, the adhesive includes an adhesive strip, such as a VHB 4943F double-sided adhesive tape, 3M. When the middle of clamp includes a guide member, the adhesive band is fixed duly to the upper and lower parts of said member of guide.

In an embodiment of the invention, the means of clamping includes an auxiliary clamping means that includes a first fastener and a second fastener; he First fastener has a first and a second face, the first face being adapted to join the side panel of the vehicle; the second element has a first and a second face,  the first face being adapted to join the clamping means and the second face adapted to join the second face of the first clamping element Conveniently, the clamping means Auxiliary comprises a 3M Dual Lock system.

In another embodiment of the invention, the means of  clamp includes a clamp means adapted to join the curtain on the side of the vehicle. Typically, the medium of clamp has a pair of plates adapted to pass to through the curtain to secure it.

In an embodiment of the invention, the means of side panel clamp includes an adapted grooved member to fix an elongated clamping element of the advertising panel, element that has a thickness greater than the thickness of the panel advertising

The invention also relates to a vehicle which has at least one side panel and that includes a system advertising according to the invention.

The invention also relates to a vehicle which has at least one side panel and that includes a means of clamp according to the invention.

Conveniently, the vehicle consists of a truck, van, heavy transport vehicle, train, tram, mobile advertising support or similar.

The invention will be more clearly understood by from the following descriptions of some embodiments, given by way of example only, in which:

Figure 1 is an elevational view of one side of a vehicle that includes an advertising system according to the invention;

Figure 2 is a detailed view in perspective of an advertising system according to the invention;

Figure 3 is a side view of the system advertising of figure 2;

Figure 4 is an elevation view of one side of a vehicle that includes an advertising system according to a alternative embodiment of the invention;

Figure 5 is a detailed view in perspective of an advertising system according to an embodiment alternative of the invention;

Figure 6 is a side view of the system advertising of Figure 5, shown attached to a side panel of A vehicle;

Figure 7 is an elevation view of one side of a vehicle that includes an advertising system according to another embodiment of the invention, system shown attached to a curtain of a vehicle;

Figure 8 is a detailed view in perspective of a clamping means according to another embodiment of the invention;

Figure 9 is a side view of the means of fastener of figure 8, shown attached to a curtain of vehicle;

Figure 10a is a detailed view in perspective of a clamping means according to another embodiment of the invention;

Figure 10b is a side view of the means of fastener of figure 10a, shown attached to a side panel of a vehicle;

Figure 11a is a detailed view in perspective of a clamping means according to another embodiment of the invention;

Figure 11b is a side view of the means of fastener of figure 11a, shown attached to a side panel of a vehicle;

Figure 12a is a detailed view in perspective of a clamping means according to another embodiment of the invention;

Figure 12b is a top elevational view. of the fastening means of figure 12a, shown attached to a panel side of a vehicle;

Figure 13a is a detailed view in perspective of a clamping means according to another embodiment of the invention;

Figure 13b is a top elevational view. of the fastening means of figure 13a, shown attached to a panel side of a vehicle;

Figure 14a is a perspective view. partially in cross section of a corner square used with the clamping means of any of the embodiments previously cited; Y

Figure 14b is a sectional side view. cross section of the corner bracket of figure 14a.

Regarding the drawings, and initially at Figures 1 to 3, a heavy-duty vehicle 1 provided with a side panel 2. An advertising system of the invention, identified in general by reference number 5, is found mounted on the side panel 2 of the vehicle 1.

In more detail, the advertising system 5 includes elongated upper and lower guide members 6, 7 attached to upper and lower sections of the side panel 2 a through which an advertising panel is mounted 8. As per best illustrated in figure 2, each guide member 6, 7 includes a elongated 4 high visibility PVC extrusion plate, which it has a flat top surface 9 and a grooved guide 10 formed in a lower part of the plate 4. The upper surface flat 9 contains a reflective band 11, which in this case is a 3M Yellow Diamond Grade retroreflective tape. An adhesive tape double-sided 3M 13 is mounted on the upper parts and bottom of the back face 14 of each guide member 6, 7.

Advertising panel 8 includes a means of clamping of the advertising panel composed of elements of elongated clamping 15 that secure to the longitudinal edges of the upper and lower parts of the advertising panel. In this case, elongated fasteners include a rope extruded that has been sized to slide and secure length of grooved guides 6, 7.

Typically, advertising panel 8 is formed by a mesh material that includes a base fabric of PVC coated polyester or polypropylene. The base fabric can have between 3 and 10 (preferably 5) threads per cm, in the sense both the warp and the plot. Plasticized PVC is applied flexible on both sides to produce a material with a weight of between 100 and 800 g / m2, preferably between about 200 and 550 g / m2, with the warp and weft fibers being joined together each other at their intersections.

Mesh openings allow for air permeability between 1,000 and 6,000 liters / second at 100 Pascal, and preferably approximately 2,800 liters / second. An appropriate mesh is the one marketed by VUFLEX Digital under the denomination VUFLEX Digital 550, although it should be understood that You can use any suitable plastic mesh. Permeability of the air ensures that the panel will remain flat against the support surface, whether it is a solid surface or A curtain of the vehicle. The air pressure on both sides of the panel is balanced, thus preventing the side panel from waving against the support surface.

The mesh must be susceptible to printing to Get an advertising image on one of its sides. It can employ any printing process, such as printing by laser or stencil printing. The openings must be Small enough for the effect of the advertising panel, mounted on a solid surface and observed at a certain distance,  present an opaque appearance. In a particular embodiment, the plasticized warp and weft fibers have a width of approximately 1 mm, with openings of approximately 1 mm2. The opacity effect occurs if the openings they constitute approximately 25%, or less, of the panel area. Yes the openings constitute more than approximately 35% of the area of the panel, the opacity effect decreases.

You can join some reinforcement tapes (no shown) of reinforced PVC or material similar to any edge or to all the edges of the advertising panel 8 to avoid that the advertising panel 8 is torn or deformed due to use. Reinforcement tapes can be fixed by adhesive or ultrasonic welding The tapes can be made of a lightweight fabric of  polypropylene or PVC coated polyester to facilitate binding to panel 8. The thickness of the tapes is determined so that the panel can be subjected to the corresponding process of Printing even with attached ribbons. Typically, the tapes of reinforcement have a width of 5 to 15 cm, and extend along the panel perimeter 8.

Panel 8 is installed in vehicle 1 simultaneously introducing the elongated fasteners 15 of the upper and lower edges of panel 8 on the members of grooved guide 6, 7 and pulling the panel horizontally until it is extended from one vertical side to the other vertical side of the support surface. Following, the vertical edges of the panel are fixed with some fastening means suitable.

It has been observed that it is convenient to provide a continuous clamping element, preferably an element of fastener 15 that can be coupled to grooved guide members 6, 7, or a fastener of the hook and loop type (not shown) to extend along the entire leading edge of the advertising panel 8. The leading edge is the edge near the front of the vehicle The use of a fastener continuous that attaches to a corresponding fastener Continuous vehicle 1 prevents the leading edge of panel 8 from getting detach from the vehicle at a certain point, while helping to keep panel 8, without waving, attached to side panel 2 or to the curtain 30. The same effect is achieved if the panel is extended in around the corner of the vehicle and takes hold, with some means suitable, to the end wall of the vehicle.

With respect to figures 4 to 6, below is describes another embodiment of the invention in which the pieces of previous embodiments have been assigned the same numbers of reference. Regarding figure 6, in particular, the system advertising includes an auxiliary fastening means 21 in the form of a 3M Dual Lock system, in which a first fastener 22 attached to the side panel 2 of a vehicle is adapted to coupled to a second fastener 23 attached to a face rear of the guide member 6, 7. In this embodiment, the member of guide 6, 7 is a continuous guide that extends along a considerable part of the upper end of the side panel 2 of the vehicle 1.

The use of this embodiment is equal to that of the previous embodiment, unless the guide members 6, 7 are adhere to the side panel of the vehicle through a 3M system Dual Lock

Regarding figures 7 to 9, they illustrate another embodiment of the invention in which parts similar to those identified in relation to previous embodiments have been assigned the same reference numbers. In this embodiment, the fastening means, adapted to join the curtain 29 of a vehicle, includes a plurality of individual guide members 30 linked through reflective bands 31. Members of guide 30 are formed with a high polypropylene plastic visibility, and the reflective bands are covered with tape 3M Yellow Diamond Grade retroreflective. As illustrated in the Figure 6, a support plate 32 is used to fix the member of guide 30 to curtain 29 and insert curtain 29 between the member guide 30 and support plate 32. Screws 33 are used to join the guide member 30 and the support plate 32 together.

Regarding figures 10-13, illustrate other embodiments of the invention in which at pieces similar to those identified in relation to embodiments They have been assigned the same reference numbers above. In these embodiments, the clamping means includes a member of guide 6 provided with a front plate 41 and a rear plate 43 separated. Grooved guide 15 is disposed between the plates front and rear 41, 43. The guide member 6 is formed of a high visibility polypropylene plastic, and a band reflective 11 covered with 3M Yellow retroreflective tape Diamond Grade is attached to the front of the faceplate 41.

In the embodiments of Figures 10 and 11, the front plate 41 of guide member 6 includes a pendant part 44 which exceeds the grooved guide 15 and covers a peripheral part of the advertising panel 8.

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In the embodiments of Figures 10 and 13, a  double-sided adhesive tape 13, attached to back plate 43, is adapted to join the guide member 6 to a side panel of the vehicle. In the embodiment shown in Figures 11 and 12, the guide member includes a 3M Dual Lock 21 system that fixes it to a side panel of the vehicle.

Figure 14 shows a corner square 50,  as used with the clamping means illustrated in figure 12. The figure shows a leg of an "L" shaped bracket 50 used in the corners of the advertising panel 8 to secure firmly horizontal and vertical guide members in a mutual fixed relationship The inner and outer faces 41, 43 are retained between an external arm and a support plate 54.

So that corner squad 50 can be used together with the clamping means illustrated in the figure 12, it is important that corner square 50 retain the middle clamping at the same level as the side of the truck. So, one half of the double clamping part of the middle of clamping may be removed along the length of the means of subject secured by the square, or you can stay in the support plate 54.

Specific provisions of fasteners for certain vehicle models and their corresponding advertising panels. For example, a truck Transit® may carry a certain size of advertising panel, and the panels of these vehicles would use a specific design of clamping element The corresponding fasteners of Transit® trucks would be attached to the side wall of the truck according to a particular design, using a specific pattern Transit® Similarly, a specific trailer brand could  carry a certain larger advertising panel, and panels of these trailer would use different fasteners and of a specific design. The corresponding elements of attachment for trailers would be fixed to the curtain or wall side of the trailer according to a corresponding design and using a specific pattern for the trailer.

The invention is not limited to embodiments. previously described, which may be varied in its construction and details. In this sense, the invention should not be limited to a certain type of clamping means described. For example, him clamping means could include a guide member with a plurality of hooks adapted to secure oneself corresponding holes formed along the upper edge of the advertising panel. Likewise, the clamping means could include a plurality of hooks formed along the end top of the advertising panel and adapted to take hold of a rail arranged along the side panel of the vehicle.

Claims (13)

1. A fastening means for attaching an advertising panel (8) to a side panel (2) of a vehicle (1), the fastening means being adapted to join the side panel (2) of the vehicle (1) and including means for fixing panels (10, 30) adapted to fix the advertising panel (8), the clamping means comprising one or more guide members (6, 7), characterized in that the guide member (6, 7) have of a reflective band (11, 31) on an external surface (9, 41) thereof. 2. A clamping means according to claim 1, the clamping means including a plurality of means of fixing panels (30) spaced along the guide member (6, 7), and in which parts of the guide between the fixing means of spaced panels (30) comprise a reflective band (31). 3. A clamping means according to claim 1 or 2, wherein the guide member (6, 7) comprises a plate elongated (4) having an upper part (9) and a lower part, the lower part including a panel fixing means (10, 30) and in which the upper part comprises (9) the band reflective (11, 31). 4. A clamping means according to claim 1 or 2, wherein the guide member (6, 7) comprises a plate front (41) having an obverse, the fixing means being panels (10, 30) located behind the faceplate (41) e including the front of the front plate (41) a band reflective (11, 31). 5. A clamping means according to claim 4, in which the guide member (6, 7) includes a back plate (43) separated from the faceplate (41) and in which the means of Panel adhesion (10, 30) is located between the front plates and later (41, 43). 6. A clamping means according to any of the claims 1 to 5, wherein the reflective band (11, 31) is a reflective band that complies with UN ECE No. 104. 7. A clamping means according to any of the claims 1 to 6, wherein the reflective band comprises a continuous reflective band. 8. A clamping means according to any of the claims 1 to 7, wherein at least a part of the means of clamp is formed of high polypropylene plastic visibility. 9. A fastening means according to any of the claims 1 to 8, wherein the clamping means includes adhesive or adhesive tape to join the side panel (2) of the vehicle (1). 10. An advertising system (5) to mount on a side panel (2) of a vehicle (1), comprising the system advertising (5) an advertising panel (8) and a clamping means according to any preceding claim, the fastening means for joining the side panel (2) of the vehicle (1), and including panel fixing means (10) adapted for join the advertising panel (8). 11. An advertising system (5) according to the claim 10, wherein the clamping means includes adhesive or adhesive tape to join the side panel (2) of the vehicle (one). 12. An advertising system (5) according to the claim 10 or 11, wherein the advertising panel (8) includes a fastening means of the advertising panel (15) adapted to fix the panel fixing means (10, 30), including the means clamping the advertising panel (15) a clamping element elongate (15) having a thickness greater than the thickness of the panel advertising (8), and including the means of joining the panel a grooved member (10) adapted to be fixed to the element of elongated support (15). 13. An advertising system (5) according to the claim 12, wherein the elongate clamping element (15) includes a longitudinal member (15) maintained inside the panel hem (8).