ES1219190U - INFORMATION AND PUBLICITY SUPPORT (Machine-translation by Google Translate, not legally binding) - Google Patents

Abstract

Laminar support of information characterized by a cellulose backing between 0.1 and 1.5 mm thick and one or two sheets of fine wood between 0.1 and 1 mm thick that provide the finish of the support and that are they join to the backrest by means of an adhesive union, adapting the thickness of each layer of material to obtain a support with a thickness and final density within the compatible ranges for the uses to which it is destined in manufacture of packaging, packaging, labeling or corporate documentation and marketing (Machine-translation by Google Translate, not legally binding)

Description

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D E S C R I P C I Ó N

INFORMATION AND PUBLICITY SUPPORT

SECTOR OF THE TECHNIQUE

The present invention is in the field of information and advertising support materials. Specifically in products for marketing, labeling, packaging and other methods of packaging and identification of products that need to show a careful appearance for the end customer or provide technical or legal information.

BACKGROUND OF THE INVENTION

The consumer, before the purchase action, is informed of the product to verify that it satisfies their particular needs or to study the offer that exists in the market. Among these needs, characteristics such as product price, size, ingredients, present compounds, expiration date, technical benefits, service offer, contact with a professional, etc. are identified. Although the attributes present depend on the product (food, clothing, medicine, cosmetic, etc.) or service (conditions of service, contact, etc.).

All this information is exposed to the consumer on the screen through modern sales techniques through the network. In face-to-face sales, commercial contacts and advertising the information is supported in different materials. The information provided covers the legal minimums established according to the product (if there is regulation), the needs of the customer (contact, identification or information that conditions the sale) and even those of the manufacturer or supplier (identifying the item internally for traceability and serving as the image of the company or brand)

In effect, the image is one of the main concerns of the sale today. The presence transmitted to the buyer is essential for him to get an idea about the item or service, associating quality and price to that supplier. With the emergence of new market trends such as organic products, environmental responsibility, proximity to the customer, product customization or brand identification, the presence becomes more important.

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This has caused companies to monitor the projected image more and more. This is physically characterized by logos, fonts, language used, website and not only by its line of products and services or by the design of the property they occupy. This image is projected in different media, respecting the essence of the projection that is intended for the client.

The support of this information covers different materials, ranging from corporate paper to vinyl for public transport announcements, through product packaging, advertising items, labels, etc. Among these supports is the use of paper, cardboard or cardboard that, using printing, guillotining and die cutting techniques, are used to make labels, cards, boxes, cases. Printing techniques allow the company to comply with the labeling legislation, transmit the necessary information to the customer, draw products and project the desired image for the brand, product or service.

EXPLANATION OF THE INVENTION

The inventor of the present application has developed a new physical information medium for use in corporate image, product labeling, product traceability, manufacture of packaging or packaging articles, advertising or presentation of articles. This physical support consists of a continuous and laminated surface with at least two layers: one of fine wood and another of cellulosic backing.

The invention consists of a sheet composed of a cellulosic backing layer of variable thickness between 0.05 and 1.5 mm (containing cardboard, cardboard, offset paper, kraf paper, etc.) and fine wood between 0.1 and 1 mm or, alternatively, in three layers, a cellulosic backrest interior of variable thickness between 0.05 and 1.5 mm and two thin wood exteriors between 0.1 and 1 mm. The support is manufactured by rolling the layers of cellulosic support and fine wood with a previous gluing at the interface and a subsequent pressing that allows the distribution and homogenization of the glue, as well as the formation of a quality adhesive bond (fine , almost imperceptible and flexible enough).

Depending on the destination of the information medium, the sheet must be constructed with layers such that the final product maintains a thickness and density usual in use, taking into account the thickness limits of the cellulosic backing and fine wood and that the density of the wood is smaller than that of the cardboard. In this way it is compatible with the usual processes on the cardboard or cardboard that is used as support

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in a specific case, allowing printing, punching, creasing, guillotining, punching, etc.

To achieve a good finish in the information support, it is necessary to take care of the type of cut of the thin wood layer. While for products intended for flat service any type of cut is valid (radial, tangential, rift, mixed, etc.) for applications that require bends, corners and creases, the fine wood must be used in radial or meshed cutting. In this way folds and corners are obtained without tearing.

The information and advertising support has the following advantages over the commonly used media:

- The support sheet has a thickness and density suitable for processing with the usual systems of the stationery, packaging and packaging industry: die cutting, guillotining, creasing, punching, etc.

- The support provides an original and customizable appearance depending on the layer of fine wood that you want to use.

- The support is a finished double-sided solution (if a three-layer sheet is chosen) or, alternatively, a one-sided solution (if made with a two-layer sheet).

- The support allows the printing of text and images with existing digital printing techniques, being able to collect all the information that the company needs (for internal processes), the customer (to improve the purchase process) or that is legally required. Printing can be done both by the wood finish, providing originality in the support, or in the paper backing, providing a finish.

- Thanks to the flexibility of the processing of the support, it can be configured to manufacture a number of items such as cases, labels, cards, boxes, etc. with an important differentiation compared to articles made of paper, cardboard, cardboard or plastic. As with traditional media, the support object of this invention can receive alternative information with stickers, direct writing, stapling, etc.

- Unlike other existing supports, the laminar structure of this support allows you to protect RFID tags and other similar systems for traceability and security.

- It is an environmentally more sustainable solution compared to other media. With respect to polymeric supports, manufactured with petroleum products, the support object of the invention comes from natural fibers that

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make up the cardboard and the layer of fine wood. With respect to paper or cardboard media, usually less ink is needed because the wood material itself provides the bottom of the finish. In any case, ink consumption is never higher.

BRIEF DESCRIPTION OF THE DRAWINGS

To complement the description that is being made and in order to help a better understanding of the characteristics of the invention, a set of drawings is attached as an integral part of said description, where illustrative and non-limiting nature has been represented. next:

Figure 1.- Shows a profile of the support with a bilayer laminated solution, formed by a cellulosic backing (a) and another layer of fine wood (b).

Figure 2.- Shows a profile of the support with a three-layer laminated solution, formed by cellulosic backing (a) and two layers of fine wood (b).

PREFERRED EMBODIMENT OF THE INVENTION

The following describes a particular example consisting of a bilayer sheet of the support object of the invention as shown in the scheme of Figure 1. The sheet is formed with the following components:

- Thin wood layer formed by a white eucalyptus wood veneer (Eucalyptus globulus) in radial or rameado cut of 0.2 mm thickness.

- Cellulosic back formed by white cardboard (folding) of 0.1 mm.

- Adhesive bonding between layers made with polyvinyl acetate glue, homogeneously distributed.

A sheet of dimensions 297x210 mm is formed resulting in a thickness of 0.3 mm. The support is compatible with digital printing equipment by density, thickness and size. Commercial digital printing equipment is used with which a brand image is printed in triplicate on the wood-finished side and a pattern of interlaced monochrome pattern on the side of the cardboard.

By guillotining, three 90x210 mm sheets are calibrated with individual brand images. Each sheet is closed in a ring forming a strip to surround a perimeter of 200 mm forming four corners containing a container for a product

food

The belt formed by the support of the invention is a substitute for a strip made of 0.3 mm thick cardboard, obtaining the following advantages:

- Originality in the wood finish.

5 - Lower ink consumption in digital printing.

- Lower weight of the final packaging element due to the lower density of the support used.

- Total compatibility with the manufacturing processes of the packaging element.

Claims (5)

5 10 fifteen twenty 25 30 1. Laminar support of information characterized by a cellulosic backing between 0.1 and 1.5 mm thick and one or two sheets of fine wood between 0.1 and 1 mm thick that provide the finish of the support and which they join the backing by means of an adhesive bond, adapting the thickness of each layer of material to obtain a support with a final thickness and density within the compatible ranges for the uses destined for the manufacture of packaging, packaging, labeling or corporate documentation and marketing 2. Information support according to claim 1 in which the cellulosic backing is paperboard, Kraft paper, paper or cardboard between 0.1 and 0.5 mm thick and the thin wood layer has a thickness between 0.1 and 0 , 5 to serve on labels for identification, price, performance information, traceability, marking, composition, instructions, legislation, care or other information that the manufacturer, brand or distributor is required or needs to transmit on this support, through the usual processes of manufacturing and printing 3. Support according to claim 2 wherein a remote control and stop element is inserted between the support sheets, for example, an RFID radio frequency identifier. 4. Information support according to claim 1 in which the cellulosic backing is paperboard, Kraft paper, paper or cardboard between 0.1 and 1 mm thick and the thin wood layer has a thickness between 0.1 and 0.5 with radial or meshed cutting to serve as a sheet in digital or analog printing processes, punching, cutting, creasing, punching, folding and assembly of primary packages and packaging such as boxes, wrappers, cases, belts, separators, reinforcements, bags or exhibitors . 5. Information support according to claim 1 wherein the cellulosic backing is paperboard, Kraft paper, paper or cardboard of between 0.1 and 0.3 mm thick and the thin wood layer has a thickness between 0.1 and 0 , 3 to serve on business cards and corporate documentation or marketing through the usual manufacturing processes.