ES1140772U

ES1140772U - Advertising support (Machine-translation by Google Translate, not legally binding)

Info

Publication number: ES1140772U
Application number: ES201530661U
Authority: ES
Inventors: Juan Ignacio BRAVO CASADO
Original assignee: Mahou SA
Current assignee: Mahou SA
Priority date: 2015-06-05
Filing date: 2015-06-05
Publication date: 2015-07-03
Anticipated expiration: 2025-06-05
Also published as: ES1140772Y

Abstract

Advertising support (1) comprising: - a rear wall (10), - a pair of upper and lower stops (20), joined to the rear wall (10) through upper and lower ends (e1, e2) respectively of said rear wall (10), where the stops (20) have internal faces (20c) arranged in a parallel position facing each other, said internal faces (20c) projecting transversely with respect to the rear wall (10), and - a sheet (30) of transparent material, arranged in a position parallel to the rear wall (10), and on the rear face of which a poster or advertising label can be positioned. (Machine-translation by Google Translate, not legally binding)

Description

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DESCRIPTION

Soporte publicitario Advertising support

OBJECT OF THE INVENTION

La presente invención pertenece al sector de la publicidad, carteles o etiquetas de identificación de productos de todo tipo, y particularmente para el sector de la hostelería. The present invention belongs to the advertising sector, posters or labels identifying products of all kinds, and particularly for the hospitality sector.

El objeto de la presente invención es un soporte publicitario, que proporciona una alternativa más visual, clara e intuitiva respecto de los actuales carteles publicitarios, estableciéndose en un elemento que además de fijar y asegurar la posición firme del cartel publicitario, permite constituirse como un elemento diferenciador y llamativo que consigue su destacado frente a productos expuestos colindantes, minimizando así los problemas de localización e identificación de los clientes en la búsqueda de un determinado producto. The object of the present invention is an advertising support, which provides a more visual, clear and intuitive alternative to the current advertising posters, establishing itself in an element that in addition to fixing and ensuring the firm position of the advertising poster, allows it to be constituted as an element differentiating and striking that achieves its outstanding against adjacent exposed products, thus minimizing the problems of location and identification of customers in the search for a particular product.

BACKGROUND OF THE INVENTION

En la actualidad son ampliamente conocidos los carteles o etiquetas publicitarias de todo tipo de productos y/o servicios, siendo empleados ampliamente en el sector de la hostelería y la alimentación, tal como en supermercados, ultramarinos, centros de autoservicio, etc. Currently, advertising posters or labels of all kinds of products and / or services are widely known, being widely used in the hospitality and food sector, such as supermarkets, groceries, self-service centers, etc.

Estos carteles o etiquetas identificativas, generalmente ubicadas en estanterías, baldas o anaqueles, tienen como cometido principal presentar al comprador información detallada de cada producto, incorporando normalmente, además del tipo de producto y la firma comercial (“marca”), características adicionales como el peso, la capacidad o volumen del envase, origen o procedencia del producto, etc. These signs or identification tags, usually located on shelves, shelves or shelves, have as main task to present to the buyer detailed information of each product, normally incorporating, in addition to the type of product and the commercial signature (“brand”), additional features such as weight, capacity or volume of the container, origin or origin of the product, etc.

Uno de los principales inconvenientes al que todavía no se ha aportado una solución óptima, es que los actuales carteles y/o soportes publicitarios continúan siendo confusos y engorrosos, en particular a la hora de identificar rápidamente y sin ningún tipo de ambigüedad de qué producto se trata en cada caso, estando los carteles situados generalmente muy juntos el uno del otro, siendo poco visibles, rotulados en un mismo tipo de letra o sin elemento de resalte o personalización alguno. Esto provoca una pérdida de One of the main disadvantages to which an optimal solution has not yet been provided is that the current posters and / or advertising media continue to be confusing and cumbersome, in particular when identifying quickly and without any ambiguity of which product in each case, the posters are generally located very close to each other, being little visible, labeled in the same typeface or without any highlight or personalization element. This causes a loss of

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tiempo valiosa para el cliente, que en el peor de los casos, molesto y desesperado, puede optar por abandonar su búsqueda y no adquirir ese producto que inicialmente se había propuesto localizar. valuable time for the client, who in the worst case, annoying and desperate, can choose to abandon his search and not acquire that product that he had initially set out to locate.

DESCRIPTION OF THE INVENTION

Mediante la presente invención se soluciona el problema técnico anteriormente planteado proporcionando un soporte publicitario que constituye una solución sustancialmente más clara, visual y llamativa respecto de los actuales carteles y/o etiquetas identificativas, permitiendo reducir la confusión y el tiempo empleado por el cliente a la hora de localizar e identificar un determinado producto, suponiendo por tanto una solución eficiente, robusta y fiable, sin posibles deslizamientos o caídas del cartel publicitario, pues éste último se encuentra en todo momento firmemente insertado y aprisionado sin posibilidad de escape. By means of the present invention, the aforementioned technical problem is solved by providing an advertising support that constitutes a substantially clearer, visual and striking solution with respect to the current posters and / or identifying labels, allowing to reduce the confusion and time spent by the client to the time to locate and identify a particular product, assuming therefore an efficient, robust and reliable solution, without possible landslides or falls of the advertising poster, because the latter is at all times firmly inserted and imprisoned without the possibility of escape.

El soporte publicitario objeto de invención comprende: una pared trasera; un par de topes superior e inferior, unidos a la pared trasera a través de unos extremos superior e inferior respectivamente de dicha pared trasera, donde los topes disponen de unas caras internas dispuestas en posición paralela y enfrentada entre sí, sobresaliendo dichas caras internas en sentido transversal respecto de la pared trasera; una lámina de material transparente, preferentemente de metacrilato, dispuesta en posición paralela a la pared trasera, y en cuya cara posterior es posicionable un cartel o etiqueta publicitaria. The advertising support object of the invention comprises: a rear wall; a pair of upper and lower stops, connected to the rear wall through upper and lower ends respectively of said rear wall, where the stops have internal faces arranged in parallel and facing each other, said internal faces protruding in the direction transverse to the rear wall; a sheet of transparent material, preferably methacrylate, arranged in a position parallel to the rear wall, and on whose back face a billboard or advertising label is positionable.

Preferentemente, las caras internas de los topes presentan unos rebajes, en las cuales se encuentra insertada la lámina. Esto permite fijar la posición de la lámina sin posibilidad de caídas o deslizamientos de la misma, quedando ésta bien asegurada. En este caso, se ha previsto que el tope superior sea extraíble, lo cual permite agilizar y facilitar las tareas de montaje, inserción o extracción del cartel publicitario alojado en el soporte, de modo que mediante un simple y rápido movimiento vertical hacia arriba del tope superior es posible liberar la lámina respecto del rebaje de dicho tope superior, permitiendo en consecuencia el recambio de dicho cartel publicitario. Preferably, the inner faces of the stops have recesses, in which the sheet is inserted. This allows to fix the position of the sheet without the possibility of falls or slips of the same, being this well secured. In this case, it is envisaged that the upper stop is removable, which makes it possible to expedite and facilitate the assembly, insertion or removal of the advertising sign housed in the support, so that by a simple and fast vertical movement up the stop upper it is possible to release the sheet with respect to the recess of said upper stop, thereby allowing the replacement of said advertising poster.

Además, de acuerdo con una realización preferente de la invención, se ha previsto que el soporte publicitario aquí descrito pueda comprender adicionalmente una capa anti-reflejante Furthermore, in accordance with a preferred embodiment of the invention, it is provided that the advertising medium described herein may additionally comprise an anti-reflective layer

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y transparente unida a la cara delantera de la lámina. Esto permite evitar deslumbramientos and transparent attached to the front face of the sheet. This allows to avoid glare

o destellos luminosos molestos para el cliente, como consecuencia del reflejo de la luz procedente de otras luminarias externas, tales como fluorescentes de techo, propias de cada local. or light flashes annoying to the customer, as a result of the reflection of the light coming from other external luminaires, such as ceiling fluorescents, typical of each room.

Asimismo, el soporte publicitario de la invención puede comprender adicionalmente un dispositivo luminoso ubicado en al menos uno de los rebajes de los topes, de modo que se favorece y se proporciona una óptima visualización del cartel publicitario. Para este caso concreto, se ha contemplado la posibilidad de incorporar además una capa de poliestireno situada entre la cara interna de la pared trasera y la cara posterior de la lámina, actuando como aislante térmico, de modo que la pared trasera no sufra calentamientos o quemazos indeseados. Según esta realización preferente, el cartel o etiqueta publicitaria es encajable entre dicha capa de poliestireno y la lámina de material transparente. Likewise, the advertising support of the invention may additionally comprise a luminous device located in at least one of the recesses of the stops, so that an optimal display of the advertising poster is provided and provided. For this specific case, the possibility of incorporating a layer of polystyrene located between the inner face of the back wall and the back face of the sheet, acting as thermal insulator, so that the back wall does not suffer heating or burns has been contemplated unwanted According to this preferred embodiment, the advertising poster or label is nestable between said layer of polystyrene and the sheet of transparent material.

DESCRIPTION OF THE DRAWINGS

Para complementar la descripción que se está realizando y con objeto de ayudar a una mejor comprensión de las características de la invención, de acuerdo con un ejemplo preferente de realización práctica de la misma, se acompaña como parte integrante de dicha descripción, un juego de dibujos en donde con carácter ilustrativo y no limitativo, se ha representado lo siguiente: To complement the description that is being made and in order to help a better understanding of the characteristics of the invention, according to a preferred example of practical implementation thereof, a set of drawings is attached as an integral part of said description. where, for illustrative and non-limiting purposes, the following has been represented:

Figura 1.-Muestra una vista en perspectiva delantera del soporte publicitario objeto de invención. Figure 1.- Shows a front perspective view of the advertising support object of the invention.

Figura 2.-Muestra una vista lateral del soporte publicitario. Figure 2.- Shows a side view of the advertising medium.

Figura 3.-Muestra una vista frontal del soporte publicitario. Figure 3.-Shows a front view of the advertising support.

PREFERRED EMBODIMENT OF THE INVENTION

Se describe a continuación un ejemplo de realización preferente haciendo mención a las figuras arriba citadas, sin que ello limite o reduzca el ámbito de protección de la An example of a preferred embodiment is described below with reference to the aforementioned figures, without limiting or reducing the scope of protection of the

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presente invención. present invention

En la figura 1 se muestra el soporte publicitario (1) de acuerdo con una realización preferente, comprendiendo dicho soporte publicitario (1): Figure 1 shows the advertising support (1) according to a preferred embodiment, said advertising support (1) comprising:

-una pared trasera (10), -a rear wall (10),

-unos topes (20) superior e inferior, unidos al cuerpo base (10) a través de los extremos (E1, E2) superior e inferior de éste último, donde los topes (20) disponen de unas caras internas (20C) dispuestas en posición paralela y enfrentada entre sí, cuya anchura (W20) es superior a la anchura (W10) del cuerpo base (10) en sentido transversal, tal y como se muestra en la figura 2, presentando dichos caras internas (20C) unos rebajes (21) en su superficie, -a top and bottom stops (20), connected to the base body (10) through the upper and lower ends (E1, E2) of the latter, where the stops (20) have internal faces (20C) arranged in parallel and opposite position, whose width (W20) is greater than the width (W10) of the base body (10) in a transverse direction, as shown in Figure 2, said internal faces (20C) having recesses ( 21) on its surface,

-una lámina (30) de metacrilato, insertada en los rebajes (21) de las caras internas (20C) de los topes (20), tal y como representa la figura 2, - a sheet (30) of methacrylate, inserted into the recesses (21) of the inner faces (20C) of the stops (20), as shown in Figure 2,

-una capa anti-reflejante (40) y transparente acoplada a la cara delantera de la lámina (30), -a transparent and anti-reflective layer (40) coupled to the front face of the sheet (30),

-una capa de poliestireno (50) situada entre la cara interna del cuerpo base (10) y la cara posterior de la lámina (30), siendo encajable el cartel o etiqueta publicitaria entre dicha capa de poliestireno (50) y la lámina (30), y - a layer of polystyrene (50) located between the inner face of the base body (10) and the rear face of the sheet (30), the advertising sign or label being fit between said polystyrene layer (50) and the sheet (30 ), Y

-un dispositivo luminoso (60) ubicado en este caso en el rebaje (21) del tope (20) inferior, mostrado en la figura 2, y que en la presente realización comprende al menos un diodo emisor de luz LED. - a luminous device (60) located in this case in the recess (21) of the lower stop (20), shown in Figure 2, and which in the present embodiment comprises at least one LED light emitting diode.

Más concretamente, en las figuras 2 y 3 se puede apreciar que tanto la pared trasera (10) como la lámina (30) de metacrilato tienen una configuración vertical rectangular, donde la lámina (30) presenta una longitud (H30) ligeramente superior a la longitud (H10) de la pared trasera (10). Esta particularidad permite garantizar una fijación segura, firme y estable de la More specifically, in Figures 2 and 3 it can be seen that both the rear wall (10) and the methacrylate sheet (30) have a rectangular vertical configuration, where the sheet (30) has a length (H30) slightly greater than the length (H10) of the rear wall (10). This particularity ensures a secure, firm and stable fixation of the

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lámina (30) en los rebajes (21) de los topes (20) superior e inferior respectivamente, evitando cualquier posible salida o caída del cartel publicitario, éste último no mostrado en las figuras. sheet (30) in the recesses (21) of the upper and lower stops (20) respectively, avoiding any possible exit or fall of the advertising sign, the latter not shown in the figures.

5 Así, según este ejemplo de realización preferente, el tope (20) superior es extraíble, para permitir una cómoda y rápida liberación de la lámina (30) respecto del rebaje (21) de la cara interna (20C) de dicho tope (20) superior. De esta manera, mediante un sencillo desplazamiento vertical hacia arriba de dicho tope (20) superior, se permite el acceso a la lámina (30) desde su borde o canto superior, y en consecuencia la liberación de ésta última Thus, according to this preferred embodiment, the upper stop (20) is removable, to allow a comfortable and rapid release of the sheet (30) with respect to the recess (21) of the inner face (20C) of said stop (20 ) higher. In this way, by means of a simple vertical upward movement of said upper stop (20), access to the sheet (30) is allowed from its upper edge or edge, and consequently the release of the latter

10 para llevar a cabo tareas de limpieza, sustitución o recambio de etiquetas publicitarias, etc. 10 to carry out cleaning, replacement or replacement of advertising labels, etc.

Por su parte, en la figura 1 se puede apreciar que los topes (20) son en este ejemplo de realización unos cuerpos rectangulares orientados en sentido horizontal, dispuestos en posición perpendicular a la pared trasera (10) y la lámina (30) de metacrilato. Esta On the other hand, in figure 1 it can be seen that the stops (20) are in this exemplary embodiment rectangular bodies oriented horizontally, arranged perpendicular to the back wall (10) and the methacrylate sheet (30) . This

15 característica, junto al hecho del resalte de la anchura sobredimensionada en sentido transversal de los topes, permite aportar al soporte publicitario (1) de la invención un elemento más de diferenciación y destaque sobre el resto de elementos o productos circundantes, llamando así la atención de los clientes. The characteristic, together with the fact that the oversized width is highlighted in a transverse direction of the stops, makes it possible to provide the advertising support (1) of the invention with another element of differentiation and stand out from the rest of the surrounding elements or products, thus attracting attention of customers

20 Así, mediante el soporte publicitario objeto de la invención, se proporciona una solución eficiente, visual y clara para la identificación y localización de un determinado producto de forma rápida e intuitiva por parte del cliente, suponiendo además un elemento llamativo y atractivo que permite su destacado respecto de los productos expuestos colindantes, consiguiendo al fin y al cabo reducir la confusión y el tiempo empleado por los clientes en el 20 Thus, by means of the advertising support object of the invention, an efficient, visual and clear solution for the identification and location of a certain product is provided quickly and intuitively by the client, also assuming a striking and attractive element that allows its outstanding with respect to the adjoining exposed products, achieving, after all, reducing the confusion and time spent by customers in the

25 momento de localizar un determinado producto. 25 time to locate a certain product.

Claims

1.-Advertising support (1) comprising:

-a rear wall (10),

- a pair of upper and lower stops (20), connected to the rear wall (10) through upper and lower ends (E1, E2) respectively of said rear wall (10), where the stops (20) have internal faces (20C) arranged in parallel and facing each other, said internal faces (20C) protruding transversely with respect to the rear wall (10), and

-a sheet (30) of transparent material, arranged in a position parallel to the rear wall (10), and on whose rear face a poster or advertising label is positionable.

2. Advertising support (1) according to claim 1, characterized in that the inner faces (20C) of the stops (20) have recesses (21), in which the sheet (30) is inserted.

3. Advertising support (1) according to any one of the preceding claims, characterized in that it additionally comprises an anti-reflective layer (40) and transparent bonded to the front face of the sheet (30).

4. Advertising support (1) according to any one of the preceding claims, characterized in that it additionally comprises a layer of polystyrene (50) located between the inner face of the rear wall (10) and the rear face of the sheet ( 30), the advertising sign or label being fit between said polystyrene layer (50) and the sheet (30).

5. Advertising support (1) according to claim 2, characterized in that it additionally comprises a luminous device (60) located in at least one of the recesses (21) of the stops (20).

7

6. Advertising support (1) according to claim 5, characterized in that the light device (60) comprises at least one LED light emitting diode.

7. Advertising support (1) according to claim 2, characterized in that the upper stop (20) is removable for the release of the sheet (30) with respect to the recess (21) of the inner face (20C) of said upper stop (20).

8.- Advertising support (1) according to claim 1, characterized in that the

10 stops (20) are rectangular bodies oriented horizontally, while the rear wall (10) also has a rectangular shape and is oriented vertically.

9. Advertising support (1) according to claim 1, characterized in that the stops (20) have a width (W20) greater than the width (W10) of the rear wall (10),

15 crosswise.

10. Advertising support (1) according to claim 1, characterized in that both the rear wall (10) and the sheet (30) have a rectangular vertical configuration, where the sheet (30) has a height (H30) slightly higher than the height (H10) of the

20 rear wall (10).

11. Advertising support (1) according to claim 1, characterized in that the sheet (30) is methacrylate.

25

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