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EP1071851B1 - Produits hygieniques a usage unique fabriques a partir des materiaux a base de papier - Google Patents

Produits hygieniques a usage unique fabriques a partir des materiaux a base de papier Download PDF

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Publication number
EP1071851B1
EP1071851B1 EP99906594A EP99906594A EP1071851B1 EP 1071851 B1 EP1071851 B1 EP 1071851B1 EP 99906594 A EP99906594 A EP 99906594A EP 99906594 A EP99906594 A EP 99906594A EP 1071851 B1 EP1071851 B1 EP 1071851B1
Authority
EP
European Patent Office
Prior art keywords
products
images
single use
individual
paper
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Revoked
Application number
EP99906594A
Other languages
German (de)
English (en)
Other versions
EP1071851A1 (fr
Inventor
Igor Anatolievich Stavrulov
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=20203021&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=EP1071851(B1) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by Individual filed Critical Individual
Publication of EP1071851A1 publication Critical patent/EP1071851A1/fr
Application granted granted Critical
Publication of EP1071851B1 publication Critical patent/EP1071851B1/fr
Anticipated expiration legal-status Critical
Revoked legal-status Critical Current

Links

Classifications

    • D—TEXTILES; PAPER
    • D21—PAPER-MAKING; PRODUCTION OF CELLULOSE
    • D21H—PULP COMPOSITIONS; PREPARATION THEREOF NOT COVERED BY SUBCLASSES D21C OR D21D; IMPREGNATING OR COATING OF PAPER; TREATMENT OF FINISHED PAPER NOT COVERED BY CLASS B31 OR SUBCLASS D21G; PAPER NOT OTHERWISE PROVIDED FOR
    • D21H27/00—Special paper not otherwise provided for, e.g. made by multi-step processes
    • D21H27/02—Patterned paper
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47K—SANITARY EQUIPMENT NOT OTHERWISE PROVIDED FOR; TOILET ACCESSORIES
    • A47K10/00—Body-drying implements; Toilet paper; Holders therefor
    • A47K10/16—Paper towels; Toilet paper; Holders therefor
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B41—PRINTING; LINING MACHINES; TYPEWRITERS; STAMPS
    • B41M—PRINTING, DUPLICATING, MARKING, OR COPYING PROCESSES; COLOUR PRINTING
    • B41M1/00—Inking and printing with a printer's forme
    • B41M1/26—Printing on other surfaces than ordinary paper
    • B41M1/36—Printing on other surfaces than ordinary paper on pretreated paper, e.g. parchment, oiled paper, paper for registration purposes
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B41—PRINTING; LINING MACHINES; TYPEWRITERS; STAMPS
    • B41M—PRINTING, DUPLICATING, MARKING, OR COPYING PROCESSES; COLOUR PRINTING
    • B41M3/00—Printing processes to produce particular kinds of printed work, e.g. patterns
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B44—DECORATIVE ARTS
    • B44F—SPECIAL DESIGNS OR PICTURES
    • B44F11/00—Designs imitating artistic work
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/10—Advertising on or in specific articles, e.g. ashtrays, letter-boxes on paper articles, e.g. booklets, newspapers

Definitions

  • This invention relates to paper based single use hygienic products, such as table napkins and any paper pieces underlying table things, towels, handkerchiefs, toilet paper, and the like.
  • Paper based hygienic products of single use (table napkins, towels, handkerchiefs, toilet paper and the like) are widely used both in home household conditions, and in industrial sphere, in particular, at the enterprises engaged in public service.
  • Such single use products are manufactured now of a paper based material which is monochromatic with or without of some image.
  • the material, used for manufacturing of each lot of such products is identical and homogeneous, I. e. it has identical color, texture and picture.
  • the single use products which are made of such material, may be consumed as a whole, as it is with napkins, or they may be consumed in parts, i. e. gradually and as required, as it is, for example, with rolled toilet paper.
  • the products which are consumed in parts, such as the rolled toilet paper or the rolled towels, have usually no picture on its surface and differ each other only by a material quality or color.
  • toilet paper As a carrier of advertising and "mass media”, for what to render on a surface of a paper an appropriate information.
  • toilet paper with the information put on its surface was considered as an additional means of creation of public opinion within the framework of realization of such national campaigns, as cancer diseases or alcoholism healing, prophylactic of occupational injuries, etc. (the French application for an invention 72.07123, G 09 F 23/00,1973).
  • DE-C-495587 discloses a toilet paper with an imprint border for the purposes of advertising, wherein the border can be separated from the toilet paper by means of a perforation.
  • Another hygienic paper is disclosed in FR-A-2.225.131, wherein a group of n of paper fields are provided with a serial of imprints. After every n in paper fields the serial of imprints are repeated.
  • the single use products which are consumed in parts, such as napkins, are characterized by the large variety and can carry on a surface the various images.
  • the image can be a picture, or single word (more often the name of an appropriate enterprise of public catering) complemented occasionally by some items of information on this enterprise, in particular, by indication on hours of its work, or the enterprise name jointly with a picture representing its logo.
  • the table napkins are known carrying on the surface a repeating pattern (US-A-5573830, D 04 H 1/64,1996).
  • Texts, vignettes, pictures, other images of decorative, educational, advertising or utilitarian nature can be placed on a surface of napkins, as such or in various combinations (the French certificate for a utility model 71.21004, G 09 F 23/00,1972).
  • images placed now on a surface of single use hygienic products have basically advertising, and sometimes decorative character.
  • each piece of a rolled toilet paper should not differ from any other piece, and each table napkin should be precisely the same as any other napkin.
  • the single use products which are consumed as a whole, are not provided for retail trade separately ; there are blocks of such products incorporated by common packing, which are offered for sale, such blocks are minimal commodity unit.
  • Such packing contains some number of individual single use products having identical appearance, including identical images on their surface.
  • the advertising statements on a surface of single use products having no connection with the consumed product itself may be considered as an information, which is enforceable distributed by the advertiser, in which the consumer of hygienic products can be not interested at all. From this point of view the presence on such hygienic products of advertising of extraneous goods and services will hardly raise interest of wide circle of such hygienic products potential consumers.
  • the main task, solved by the present invention as described in claim 1, consists in giving to paper based single use hygienic products of the greater attractiveness by placing on their surface of various in the form and contents entertaining, educational, instructive and other useful information, that should have a positive effect on emotional and psychological condition of a consumer.
  • the basic idea placed as the basis of the present invention is to give the different appearance to homogeneous on properties and purpose products by placing on their surfaces of different images, which would be attractive to a consumer.
  • the aim in view is achieved by manufacturing the aforementioned single use products of hygienic purposes from a paper-based material, which bears on the surface different images.
  • the character of images layout on a surface of this material should be those to allow to form products of different configuration, in particular, rolled up tapes, or rectangular pieces of predetermined length and width.
  • Appropriate hygienic products can be manufactured of this material in such a way that the surface of each individual product being a minimal commodity unit, has different images.
  • the notion image may include the texts and figures simultaneously.
  • the texts can contain an attractive information of educational, entertaining, instructive, training or other character, which can attract consumers by causing positive emotions.
  • proverbs sayings, aphorisms may be cited, interesting facts and observations may be indicated, advice may be given, wishes and parting words may be expressed.
  • pictures may be puzzle ones, rebuses, chess tasks and etudes, or conundrums, which may be augmented also by patterns, ornaments, vignettes and others decorative and artistic products of fine art, and similar images.
  • products are united in blocks, its surfaces should be preferably decorated by images, which are linked each other by common subjects, or ideas, or by some other way.
  • the images on a surface of rolled products can represent a series of pictures, connected by a common plot, for example, it may be scenes from popular cartoons.
  • the subjects of the images on a surface of a material should be periodically updated, that the probability of repeated purchase by the consumer of goods with the images and plots, already known for him, was minimized.
  • minimal commodity unit means that minimal commodity unit which is normally used in retail trade.
  • the minimal commodity unit can be an individual product, for example, the toilet paper roll, or a block of individual products, for example, the pack of table napkins.
  • the inequality of images means the lack of complete coincidence of the corresponding images, though separate elements of the images can coincide.
  • the degree of images inequality on a material and/or products surface can be different; it depends on the aim, which ought to be achieved.
  • the separate images on a surface of the proposed material, and accordingly, on a surface of products, mainly such as the separate texts, should be periodically repeated.
  • such character of the pictures is advisable, if the aim is a training.
  • the single use products means equally an individual product consumed in parts such as the roll of a toilet paper, as well as an individual product consumed as a whole such as the individual napkin, and the block of single use products means some number of individual single use products incorporated by common packing and representing a minimal commodity unit such as the pack of napkins.
  • the single use product consumed in parts means a minimal commodity unit, which may be consumed gradually, i. e. the part by part.
  • the single use product consumed as a whole means a product consumed unitary and as a whole, at one moment; it can be included in a block of similar products and may not to be the minimal commodity unit itself.
  • the aim of increase of consumer's demand on single use hygienic products and improve of competitiveness of such products has to be achieved by above described means which were not used earlier.
  • the paper based single use hygienic products are manufactured of a material bearing on the surface the unequal images.
  • This material should have such form and such character of an arrangement of the images, which would allow to make of it products of a different configuration bearing on the surface the integral images.
  • the material bearing preferably such images as not repeating texts should be used for manufacturing of single use products such as table napkins, which minimal commodity unit is the pack including some number of individual articles.
  • the text means an independent image of readable information occupying at least a part of a surface of a material or a product.
  • the material bearing preferably such images as not repeating pictures should be used for manufacturing of single use products which are consumed in parts, such as rolled toilet paper, which minimal commodity unit is the individual product.
  • the figures means all independent images, except for textual, occupying at least a part of a surface of a material or a product.
  • the degree of inequality of the images on a surface of an initial material should be preferably such, that:
  • the textual fragment can contain an attractive information of educational, entertaining, instructive, training, and/or other character, which causes the consumer's positive emotions.
  • proverbs sayings, aphorisms, short poems, fragments of poems and prose
  • interesting facts and observations can be reported
  • advises can be given
  • wishes and parting words can be expressed
  • other useful and interesting information can be placed.
  • figures may be puzzle ones, rebuses, chess tasks and etudes, or conundrums, which may be augmented also by ornaments, vignettes, patterns, and others decorative and artistic products of fine art.
  • they can be the images of various automobile models, breeds of trees, architectural monuments and other.
  • That variant is optimum, when the images on surfaces of single use products, making minimal commodity unit, or the image on a surface of an individual product which is spent in parts, are linked by a common idea, a common plot, common subjects, or other in a similar way.
  • a series of pictures on a roll of a toilet paper can be linked by some common developing plot, when each subsequent picture develops the previous one, and as a whole comprises any entertaining plot or represents a fragment of a popular cartoon.
  • the identical images on a surface of a material and certain products can be periodically repeated.
  • the periodic recurrence of the identical images is directed on consolidation of previous information and is desirable.
  • the degree of non-repeatability of the images depends on prospective purpose and kind of products ; it should be those to minimize the probability to fall into some consumer's hands of products with the identical images.
  • the highest degree of non-repeatability of the images should be observe at manufacturing products intended for household use, i. e. within the limits of one family.
  • the appropriate requirements to non-repeatability of the images can be reduced to such degree to minimize the probability to fall into some consumer's hands of identical single use products.
  • the material intended for manufacturing of single use products of any sort, as well as the products themselves, can contain both textual fragments and pictures.
  • the images on a surface of the claimed material can be executed by any printing method (including computer and photo printing), stamping, or by any other appropriate way.
  • the material which is applied for manufacturing of single use products, should be periodically updated to reduce to a minimum the probability of repeated purchase by one and the same consumer of products with the images, known for him.
  • the different sets of products made of a material the images on which surface differ on subjects, can be marked differentially.
  • the images on a surface of a material can be complemented, if desirable, by the images of other character, for example, by advertising images.
  • the degree of dissimilarity of the images deposited on a surface was such, that on a standard unit of a surface there were 20 different images.
  • the layout of the images on a surface was such, that enables to cut each standard unit of the material into 20 parts corresponding to the size of a table napkin, each of which beard the complete image.
  • the paper based material in the form of a continuous tape was used for manufacturing a toilet paper.
  • the color pictures which were consecutive stages from a Disney cartoon were disposed on a surface of a material through each 10-20 cm.
  • the set of pictures placed on a surface of the material made the completed fragment of the cartoon.
  • the tape of the material was cut on parts each containing a complete fragment of the cartoon, was turned off in a roll so that the beginning of a series of pictures was occurred on the external side of the roll, the roll was packed to be the ready product.
  • the paper napkins were manufactured from the initial paper, material having an external surface, on which the textual fragments were deposited consisting in proverbs and sayings about winter and also in winter signs. Any of such fragments on the material surface did not repeat.
  • the paper napkins intended for clients service in restaurant, were manufactured from a paper material, on which surface the restaurant's logo in the kind of a picture in combination with a textual fragment containing a parting words and a congratulation on New Year was deposited.
  • the material was cut on parts corresponding to the required sizes of napkins in such a manner that one image was deposited on each napkin.
  • the napkins were folded and packed into stacks by 100 pieces each.
  • the images on a surface of a material were located so that after folding of a handkerchief four times this image appeared on the external side of the folded product.
  • the blocks of 20 products were formed of such individual products so that the images on surfaces of individual products in each block of products did not repeat.
  • the routine approach to drafting the external appearance of paper based single use hygienic products consists in aspiration to unification and uniformity of all individual products of one purpose.
  • This invention provides for, as a basis, the essentially different approach to drafting of external appearance of single use products-providing for individual products by attributes, which are individual and inherent to each particular product, these attributes being characterized not only and not so much by external image, but also internal semantic contents and to attract attention of a consumer of paper based single use hygienic products, as the consumer gets not only those goods, which he requires, but also receives each time a new and interesting information ; it raises competitiveness of such goods.
  • the proposed material and the products which are made from it are intended basically for household use by all members of one family; in these conditions the information of educational, entertaining, instructive, training and other attractive character, which is presented on a surface of products is perceived easily and unconstrained, especial by children, because it does not require special efforts for its reception.

Landscapes

  • Health & Medical Sciences (AREA)
  • Public Health (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Toys (AREA)
  • Paper (AREA)
  • Making Paper Articles (AREA)
  • Absorbent Articles And Supports Therefor (AREA)
  • Auxiliary Devices For And Details Of Packaging Control (AREA)

Claims (4)

  1. Produit en papier hygiénique à usage unique comprenant des images et/ou des textes prévus sur sa surface avec des sujets ou des thèmes différents, comme des sujets ou des thèmes éducatifs, distractifs ou similaires, dans lequel, en relation avec la plus petite unité commerciale normalement utilisée dans le commerce de détail, ladite unité étant :
    a) soit un produit individuel consommable en totalité en un moment, ou étant consommable progressivement, c'est-à-dire morceau par morceau à la manière d'un rouleau de papier toilette,
    b) soit un bloc de produit individuel, chacun d'entre eux étant placé dans un emballage séparé, comme un paquet de serviettes de table,
    les images et/ou les textes respectifs diffèrent les uns des autres et ne sont pas répétés, chaque unité commerciale étant marquée.
  2. Produit en papier hygiénique à usage unique selon la revendication 1, caractérisé en ce que l'on prévoit que les images et/ou les textes différents prévus sur la plus petite unité commerciale sont dérivés de ou font partie d'un thème uniforme commun.
  3. Produit en papier hygiénique à usage unique selon l'une des revendications précédentes, caractérisé en ce que le produit est réalisé sous forme d'un rouleau.
  4. Produit en papier hygiénique à usage unique selon l'une des revendications 1 à 3, caractérisé en ce que le produit est réalisé sous la forme de bloc, et peut être utilisé à titre de serviette de mouchoir.
EP99906594A 1998-03-18 1999-02-24 Produits hygieniques a usage unique fabriques a partir des materiaux a base de papier Revoked EP1071851B1 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
RU98104054/12A RU2123431C1 (ru) 1998-03-18 1998-03-18 Материал на бумажной основе
RU98104054 1998-03-18
PCT/RU1999/000050 WO1999047752A1 (fr) 1998-03-18 1999-02-24 Materiau a base de papier, produits hygienique a usage unique fabriques dans ce materiau, et procede d'emballage de produits uniques consommes en totalite

Publications (2)

Publication Number Publication Date
EP1071851A1 EP1071851A1 (fr) 2001-01-31
EP1071851B1 true EP1071851B1 (fr) 2003-11-19

Family

ID=20203021

Family Applications (1)

Application Number Title Priority Date Filing Date
EP99906594A Revoked EP1071851B1 (fr) 1998-03-18 1999-02-24 Produits hygieniques a usage unique fabriques a partir des materiaux a base de papier

Country Status (8)

Country Link
EP (1) EP1071851B1 (fr)
JP (1) JP2003525642A (fr)
AU (1) AU756553B2 (fr)
CA (1) CA2324528A1 (fr)
EA (1) EA200000941A1 (fr)
ES (1) ES2211045T3 (fr)
RU (1) RU2123431C1 (fr)
WO (1) WO1999047752A1 (fr)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7047207B2 (en) 1999-02-24 2006-05-16 Igor Anatolievich Stavrulov Method for customizing consumer product packaging by varying images appearing on packages
US7037575B2 (en) 1999-11-19 2006-05-02 The Procter & Gamble Company Process for high fidelity printing of tissue substrates, and product made thereby
US20040143231A1 (en) 2003-01-21 2004-07-22 The Procter & Gamble Company Absorbent product containing absorbent articles each having different graphic
US8776683B2 (en) 2009-06-02 2014-07-15 The Procter & Gamble Company Process for manufacturing absorbent products having customized graphics

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE495587C (de) * 1927-08-16 1930-04-09 Albert Creuziger Toilettenpapier mit Randaufdruck fuer Werbezwecke
FR689189A (fr) * 1930-01-31 1930-09-03 Rouleau et <bloc-serviettes> publicitaire et hygiénique

Family Cites Families (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE2123662A1 (en) * 1971-05-13 1972-11-30 Feldmühle Anlagen und Produktionsge Seilschaft mbH, 4000 Dusseldorf Oberkassel Fleece patterning - to resemble a patterned textile material
FR2225131A1 (en) * 1973-04-16 1974-11-08 Gosselin Claude Toilet paper used as advertising medium - has useful addresses and/or advertisements regularly repeated
FR2388516A1 (fr) * 1977-04-27 1978-11-24 Celatose Sa Mouchoir a jeter apres usage
US4339088A (en) * 1980-04-07 1982-07-13 Paper Converting Machine Company Embossing method to avoid nesting in convolutely wound rolls and product
FR2602901A3 (fr) * 1985-07-15 1988-02-19 Chottin Marie Celine Le papier hygienique et le papier menager deviennent de nouveaux supports publicitaires
FR2613106A1 (fr) * 1986-07-08 1988-09-30 Gueneau Michel Set ou nappe de table avec loteries
FR2613107A1 (fr) * 1987-03-24 1988-09-30 Bansard Michel Support publicitaire consommable du genre nappe ou set de table comportant un message utilitaire
US5300347A (en) * 1991-03-01 1994-04-05 Kimberly-Clark Corporation Embossed facial tissue
CA2069193C (fr) * 1991-06-19 1996-01-09 David M. Rasch Papier de soie portant de grands motifs decoratifs et appareil de fabrication utilise pour ce faire
DE4202254A1 (de) * 1992-01-28 1993-07-29 Hobema Maschf Hermann Verfahren zur zufuehrung von bahnen aus papier, tissue, nonwoven oder dergleichen zu einer falzmaschine zur herstellung ein oder mehrmals in querrichtung gefalteter bahnabschnitte und zur abgabe der bahnabschnitte in aus abgezaehlten einzelstuecken bestehenden paeckchen sowie vorrichtung zur durchfuehrung des verfahrens
RU2099798C1 (ru) * 1995-12-26 1997-12-20 Александр Николаевич Никитин Способ рекламы товаров и услуг
FR2766125B1 (fr) * 1997-07-18 1999-09-24 James River Procede de fabrication de produits cellulosiques fibreux, tels que notamment des mouchoirs ou des serviettes

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE495587C (de) * 1927-08-16 1930-04-09 Albert Creuziger Toilettenpapier mit Randaufdruck fuer Werbezwecke
FR689189A (fr) * 1930-01-31 1930-09-03 Rouleau et <bloc-serviettes> publicitaire et hygiénique

Also Published As

Publication number Publication date
RU2123431C1 (ru) 1998-12-20
AU2645999A (en) 1999-10-11
EA200000941A1 (ru) 2001-04-23
AU756553B2 (en) 2003-01-16
WO1999047752A1 (fr) 1999-09-23
CA2324528A1 (fr) 1999-09-23
JP2003525642A (ja) 2003-09-02
ES2211045T3 (es) 2004-07-01
EP1071851A1 (fr) 2001-01-31

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