DE202011003526U1 - Object as advertising and / or third party advertising medium with secondary function (s) as furnishing, furniture, decoration, art (carrier), packaging - Google Patents

Abstract

Object as advertising and / or third-party advertising medium with a second function (s) as a furnishing item, furniture, decoration, art (medium), packaging. The commercial usability is determined by the design and / or the surface design. The commercial usability can serve directly (for example, a product manufacturer, company, event organizer) or indirectly, through one or more third parties (by dividing / allocating advertising space), to transport an advertising message. In terms of advertising technology, the object thus represents a Trojan horse, in which the additional benefit outweighs the fact that the target group of people accepts the advertising structure, which may otherwise be perceived as disturbing, for practical use. The item remains in simple packaging for longer than usual and can carry out its advertising task more or less subliminally during this time.

Description

The invention relates to an object as an advertising and / or third-party advertising medium with one or more practical auxiliary functions, in particular as furnishing or decorative object, art, furniture or / and packaging.

The commercial usability is determined by the design and / or the surface design. The advertising usability can be used directly (for example, a product manufacturer, company, artist, event organizer) or indirectly, by one or more third parties, to transport an advertising message.

Classic advertising media are the advertising column, posters and the like Modern advertising media are plastic cups, packaging with advertising and third-party print such as pizza boxes (for example, utility model DE 200 01 348 U1 ) and similar.

As advertising and self-presentation are in particular ads and usual, promotional representations, portraits, logos, advertising messages, raffles and the like to look at.

For example, a pizza packaging is provided with Werbeaufdrucken or Drittwerbeaufdrucken.

It is now in the interest of advertising interested, for example, the manufacturer of the content itself that the packaging as long as possible remains with the consumer and is not thrown away. Since the packaging is intended as a one-time packaging and due to their design also does not allow further use, there is currently no need for the consumer to cancel the packaging longer.

The invention claims to be a feature of presenting a new advertising medium placed in private and / or public space and ideally disseminating its message for a longer time than previous advertising media, which is provided / supported by an additional useful function than that which the mere protection of a product in a packaging, serves.

The "advertising space" can be used directly or given to third parties for use, possibly for a fee. This can be used to finance the production costs and profit.

The practical secondary function is in the invention its additional property as a furnishing item, art object or furniture with decorative, and / or Möbelfunktionellem benefits.

Feature 1 - General Material:

Thus, from this perspective, suitable material such as paper, cardboard, corrugated cardboard, honeycomb and honeycomb panels made of cardboard, as well as honeycomb plastic plates, plastic plates, plastic hollow panels, model cardboard or other, bendable plate materials to use.

Also, inflexible panels or boards (eg, plywood) connected by flexible strips to edges to be folded may be suitable.

Furthermore, these materials may be combined or additional components of other materials may be components of the finished object.

Feature 2 - Composition:

This material can be used with other materials, both inside and outside, in pre- or post-production, such as paper, cardboard, cardboard, pre-printed material, film, foil, veneer, velvet, fabric, and any other suitable material, either raw or finished Object stuck (laminated) or otherwise connected.

Feature 3 - Shape:

Furthermore, the material and / or components can be cut, stamped, stamped, embossed, etched, lasered (lasered or singed only the surface).

Feature 4 - Design:

The surface can also be directly printed in all suitable printing processes, inside and outside, in one or more colors, with text, graphics or photographic images (in particular direct printing, stamp printing, roll form, flexographic printing, offset printing, screen printing, digital printing, photochemical and technical processes )

Feature 6 - particularly suitable material:

For practical reasons of material properties, production, price, storage and distribution are particularly materials such as cardboard, corrugated cardboard, honeycomb and honeycomb panels made of cardboard, plastic and cellular boards.

Feature 7 - Appearance

As a suitable body forms of the invention are mainly objects from the field of cardboard and plastic furniture turn out.
Especially here: seats, stools, chairs, tables, counters, pedestals, columns, shelves, art objects ...

Feature 8 - additional characteristics

8a)

In addition to the external design can be provided with perforated or translucent material (for example, plastic cellular panels) translucent interior lighting with suitable lighting means, for example LED's.

8b)

The object itself can represent a resonator, and act as a loudspeaker, for example, by means of a vibrating loudspeaker or, with a suitable design, serve as a drum.

8c)

A particular embodiment is a Falstocker - a "SITBOX" for example of corrugated board which is characterized by previous features and, contrary to the usual cardboard stools (for example, Int. Pat WO 2008081427 A1 ) According to the prior art, which are to bring the consumer mainly very cumbersome in the intended form, a folding automatic, bottom and / or cover for quick erection can have. (Sketch 2a )

Another form is a folding stool (sketch 2d ) in addition to the advertising and furniture function, according to the previous features, in addition to serve as packaging on which you can just sit - a "SITPACK"

Feature 9. - Suitability of advertising or third party advertising media

The object can carry an advertising message by its shape (for example, shape / shape of a company logo) or by the suitably pronounced surface. His spatial body shape as well as the design of the surface can serve promotional purposes. The area can be designed as a whole, for example, in the CI of a company. The area may also contain advertising messages from one or more third parties.

This would be explained by the example of an open-air concert: For example, the organizer uses cardboard stool as seating for his event and forms a merchandise article by printing on it. The concert organizer now leaves the area or parts thereof to a brewery for their advertising purposes.

Also, the advertising space can be divided and be left for use by several third parties. Using the example of the concert, the organizer would give several third companies the opportunity to place promotional messages or logos on the cardboard stool. Possible proceeds from the transfer, the organizer as a source of income benefit and he could also increase this by giving his viewers against payment, or with inclusion in the ticket.

10. Protection against unfavorable influences

If the object is used outdoors, for example as a cardboard stool, it carries the risk of moisture damage when using moisture-sensitive components.

For this purpose, a suitable foil bag (eg PE - LDPE stretch, shrink wrap ...) is slipped over the stool and closed (cable ties, knots, heat shrinkage ...).

This creates a dirt and water repellent protective cover.

When using the object as packaging, a suitable coating against grease / water ... of the material used may be advantageous.

Also, the use of a UV-impermeable film ... may be necessary.

Against flammability a (pre-) treatment of the building material (for example corrugated board) according to industrial standard may be necessary to achieve high flammability and fire protection regulations.

In the expression as Gastro furniture, cardboard furniture, this may be a suitable Foliendecke for coating or the like.

In summary:

The main purpose of the object is to serve its promotional purposes. The practical secondary benefit supports the advertising function.

The properties of the object always work in combination.

In order to enable the properties of the object, the constituents themselves must have minimum requirements for the shape, the advertising suitability and the safety and water-sensitive materials of the moisture protection, serve. Also components can be omitted, for example: if no moisture protection is necessary.

For example, by using suitable materials (for example corrugated cardboard) for a stool, a seating opportunity may arise can be used in areas of the auditorium that would otherwise be too dangerous for a seating (for example, "Infield" or "Front Of Stage" at open air concerts).

This is the practical secondary function from the point of view of an advertiser, but in this case for the viewers a practical benefit that outweighs their view! The main function for the advertiser now is to make this stool so that it combines its purpose of advertising with practicality. Disadvantages that arise here, for example, through the choice of a water-sensitive material, can be compensated by optional additives, such as a protective cover. Thus, it can also be provided that the stool passes into the ownership of the audience after the concert, can be taken and spread the weaving message outside the concert area.

In the form of advertising and / or third party advertising as a folding object made of lightweight materials, such as corrugated cardboard and the property of seating, stool, the basic structure can be explained:

- jacket part:

• – einem Mantel mit von jeweils N + 3 Seitenflächen bis unendlich Seitenflächen (Zylindermantel). Deckel (und evtl. Boden) und Mantelteile ergeben einen geometrische 2-dimensionale, zusammenhängende Mantel-Auffaltung mit Laschen. Zum falten bestimmte Flächen sind an den dazugehörigen Kanten vorgerillt = ein vorgerillter Zuschnitt oder Stanzzuschnitt – s. technischen Stand zur Herstellung von (Stanz-)Verpackungen = maschinell, mit Plotter oder Stanzen (die Skizzendarstellungen im Anhang zeigen fachmännisch Stanzkonturen als Volllinien, Rilllinien nach unten klappend als gestrichelte, nach oben klappend als Strich-Punkt Linien und Klebebereiche K). Der anhängende Deckel wird als eine möglichen Variante der Ausprägung mit einer verlängerten Gegenlasche des Mantels verbunden. Weiterhin können daneben liegende Laschen passend verklebt werden, s. Skizzen einiger verschiedener möglicher Hockerformen (1ff Hocker in Quaderform, 2ff in Wabenform, 3ff in 12 seitger Form) im Anhang.

consisting of a lid (flap) which serves as a seat and or a (r) bottom (flap) with the base of each N + 3 (triangle) to infinity segments (circle) and

• - A coat with each N + 3 side surfaces to infinity side surfaces (cylinder jacket). Lid (and possibly bottom) and shell parts result in a geometric 2-dimensional, continuous coat unfolding with tabs. For folding certain surfaces are pre-grooved on the corresponding edges = a pre-grooved blank or punch blank - s. technical state for the production of (punching) packaging = by machine, with plotter or punching (the sketch diagrams in the appendix show expertly punching contours as solid lines, creasing lines downwards as dashed, upwards folding as dash-dot lines and adhesive areas K). The attached lid is connected as a possible variant of the expression with an extended counter-tab of the jacket. Furthermore, adjacent tabs can be glued to fit, s. Sketches of some different possible stool shapes ( 1ff Stool in cuboid shape, 2 ff in honeycomb form, 3ff in 12 pages) in the appendix.

This creates a mechanism that brings the lid in the direction of its intended position when erecting the shell. This creates the shape with the advertising surfaces W.

The lid can then be prevented by, for example, tabs, Velcro or SK bands, gluing, on the tabs, on rising.

The bottom cover B (if provided) can be manually folded and closed with simple folding after the erection of the shell and the insertion of the support structure.

• – in der Ausprägung als Theke, Tisch oder anderen geeigneten Formen: Bei vergleichbarer technischer Umsetzung, wie bei einem Hocker, ist der von außen sichtbare Teil als Mantelteil(-e) anzusehen.

Of course, another mechanism can be used without an automatic use.

• - In the form of a counter, table or other suitable forms: In the case of a comparable technical implementation, as in the case of a stool, the part visible from the outside is to be regarded as a shell part (-e).

For certain shapes, such as flat blank blanks, it may be necessary to join side surfaces of the shell to an additional side tie tab in the manufacturing process.

This can be done by gluing or a releasable closure (for example, Velcro on reusability).

The connection of the individual parts of the object in general can also be done by plugging, gluing, using double adhesive tapes, adhesive tapes or warp tapes ....

Also, the expression of one or more pluggable items consist (for example, folding chair from a part, table substructure and table top - sketch 4 TU and TP). The items may also be made of non-related parts, such as a table top, seat or back, made of wood, glass, plastic.

- an inner support structure

• – die Stützkonstruktion hat den Zweck den aufgestellten Zylindermantel oder andere Hüllenausprägungen, gegen eine von außen ausübende, mechanische Kraft, erheblich zu verstärken,
• – Sie kann auch vorgenannte Merkmale 1–10 aufweisen,
• – die Form kann ein Standardgefache gemäß internationalem Code für Verpackungen – FEFCO, oder eine andere geeignete Konstruktion oder Füllung nach Stand der Technik oder zum Zweck der Stützung angepasst in der Zukunft neu entwickelt werden.
• – sie kann mit geeigneten Ausstanzungen ggf. Elektronik oder andere Bauteile aufnehmen,
• – sie kann gleichzeitig im Objekt gepackte Ware, z. B. Flasche, Dosen, Gläser, aufnehmen und/oder voneinander (Transportschutz) trennen. Die Ware kann eventuell mittragend sein.
• – die Stützkonstruktion ist maßlich so gebaut, dass sie in aufgerichteter, bestimmungsgemäßer Form dazu geeignet ist die Außenform des Objekts zu ermöglichen oder statisch zu stützen.

like a compartment, which can also be an attached part of the mantle:

• - The support structure has the purpose of the established cylinder jacket or other envelope forms, against an exerting mechanical force to strengthen significantly
• It may also have the above features 1-10,
• - The mold may be re-developed in the future according to a standard box according to the International Packaging Code - FEFCO, or any other suitable construction or filling according to the prior art or for the purpose of support.
• - It can accommodate electronics or other components with appropriate punched, if necessary
• - It can simultaneously be packed in the object, z. As bottle, cans, glasses, record and / or separate from each other (transport protection). The goods may possibly be carrying.
• - The support structure is dimensionally constructed so that it is in an upright, intended form to enable the external shape of the object or statically support.

- an optional protective ingredient (eg plastic wrap or use of safety-related material)

If the object is used outdoors, for example as a cardboard stool, this carries the risk of moisture damage through the use of moisture-sensitive components. For this purpose, a suitable foil bag (eg PE - LDPE stretch, shrink wrap ...) is placed over the stool and closed (cable ties, knots, heat shrinkage ...) as protection. Also foil laminated material can be used. This creates a dirt and water repellent protective cover.

In the case of a casserole / table (Sketch 4), this may be a suitable foil blanket for coating or the like.

- an optional decorative cover / cover

Also, a decorative cover / cover or the like of suitable material (textile, plastic film ...) can be used. This may be functional, decorative and / or advertising / third party advertising, be provided, for. B a Husse.

General explanations

The claims now filed with the application and later are attempts to formulate without prejudice to the attainment of further protection.

The references cited in the dependent claims indicate the further development of the subject matter of the main claim by the features of the respective subclaim. However, these are not to be understood as a waiver of obtaining independent, objective protection for the features of the dependent claims.

Features that have hitherto been disclosed only in the description may be claimed in the course of the method as of essential importance to the invention, for example to distinguish from the prior art.

QUOTES INCLUDE IN THE DESCRIPTION

This list of the documents listed by the applicant has been generated automatically and is included solely for the better information of the reader. The list is not part of the German patent or utility model application. The DPMA assumes no liability for any errors or omissions.

Cited patent literature

• DE 20001348 U1 [0003]
• WO 2008081427 A1 [0020]

Claims (9)

Object as advertising and / or third-party advertising medium with secondary function (s) as furnishing, furniture, decoration, art (carrier), packaging The advertising usability is determined by the design and / or the surface design. The advertising usability may directly (for example, a product manufacturer, company, event organizer) or indirectly, by one or more third parties (by division / allocation of advertising space), serve to transport an advertising message. The object thus represents a Trojan horse in terms of advertising technology, in which the additional benefit outweighs so much that the target group of people accept the advertising design, which may otherwise be distracting, for practical reasons. The article remains in use for a longer period of time than usual, and can exercise its advertising function more or less subliminally during this time. An object according to claim 1, characterized in that it is at least partially foldable and additionally serves decorative, packaging, merchandising or habitable, practical or decorative purposes. Object according to one of the preceding claims, predominantly of a foldable material, particularly suitable cardboard, corrugated board, honeycomb plastic plates, plastic plates, plastic plates, hollow chamber plates, model cardboard consisting. The material may also be water repellent or fire retardant treated. 3.1 This material may be used with other materials, inside or outside, in pre- or post-production, such as paper, cardboard, cardboard, pre-printed material, film, foil, veneer, velvet, fabric, and any other suitable material, as raw material or as finished object pasted (laminated) or otherwise connected. 3.2 Furthermore, the material / components can be cut, punched, stamped, embossed, etched, lasered (lasered or only scored the surface) or otherwise processed sin. 3.3 The surface can be printed in all suitable printing processes, inside and outside, single or multi-color, with text, graphics or photographic images, also direct (in particular direct printing, stamp printing, roll form, flexo printing, offset printing, screen printing, digital printing, photochemical and technical procedures) Object according to one of the preceding claims, that the POS represents objects, seats, stools, chairs, tables, counters, pedestals, columns or other furnishings or decorative purposes. Object according to one of the preceding claims, especially a stool, which may have an automatic on and / or the lid / bottom for ease of installation, consisting of: 5.1 a shell part - consisting of a (r) lid (flap) and or a (r ) Bottom (flap) with the base area of N + 3 (triangle) to infinity segments (circle) and - a cylinder shell with each N + 3 side faces to infinity side faces (cylinder). - Lid (and possibly floor) and shell parts result in a geometric 2-dimensional, continuous coat unfolding with tabs, - for certain areas certain surfaces are vorgerillt on the associated edges = a pre-grooved blank - s. Production of die-cut packages = the component form is taken out of the raw board by machine with a plotter or punching and at the same time pre-grooved. - The surfaces of the cylinder jacket are connected to an additional, lateral connection tab in the manufacturing process. This can be done by gluing or a releasable closure (for example Velcro). The attached lid is connected to an extended mating flap of the mantle. This creates a mechanism that brings the lid in the direction of its intended position when erecting the shell. The lid can then be prevented by, for example, tabs, Velcro or SK bands, gluing, on the tabs, on rising. - The bottom cover (if provided) can be manually folded and closed with simple folding after the erection of the shell and the insertion of the support structure. 5.2 an inner support structure, made of suitable material that can be found in other objects than that of claim 5.1 use. - The support structure has the purpose of the established coat against an exerting external or internal mechanical force to strengthen significantly - it is attached to the coat or as an additional component, loose, possible - the form can be a standard size according to international code for packaging - FEFCO, or any other suitable construction or filling according to the prior art, - it may take with appropriate punched possibly electronics or other components, - can simultaneously be packed in the object, for. As bottle, cans, glasses, record and / or separate from each other (transport protection). The goods may possibly be carrying. - The support structure is constructed in such a way that, in an upright, intended form, it is capable of allowing or structurally supporting the external shape of the object. Object according to one of the preceding claims, which in addition to the outer design, when using perforated or translucent material (for example, plastic hollow panels), with a translucent interior lighting, with suitable lighting means, for example LEDs, may be provided. Object according to one of the preceding claims, which itself represent a resonant body and can act as a loudspeaker, for example by means of a vibrating loudspeaker, or can serve as a drum with a suitable construction. Object according to one of the preceding claims, which may have a (decorative) casing / cover, with or without advertising and / or third party advertising information, for example a cover made of textile material. Object according to one of the preceding claims, which may have a protective cover against dirt and moisture, preferably of water-repellent material.

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