DE102017221548B4 - Packaging presentation system - Google Patents

Abstract

Packaging presentation system (2, 3), with at least one packaging body (2), with at least one active element (1), which is designed to be operated by supplying electrical energy, and with at least one secondary coil (22), which is designed, from outside of the packaging body (2) on the part of a primary coil (31) to receive electrical energy inductively, the secondary coil (22) being electrically conductively connected to at least the active element (1) by means of an electrical connection (23), the active element (1 ) and / or the secondary coil (22) and / or the electrical connection (23) is / are made at least in sections by printing, with at least one support element (3) with at least the primary coil (31), the support element (3) being formed, to accommodate the packaging body (2) in such a way that at least the secondary coil (22) of the packaging body (2) passes electrical energy inductively through the primary coil (31) can get transmitted, and with at least one activation element (32) which is arranged and designed to cause the inductive energy transmission when actuated by a consumer, characterized in that the activation element (32) has at least one sensor (32) which is formed at Approach of a consumer and / or when touched by a consumer to start the inductive energy transfer.

Description

The present invention relates to a package presentation system according to the preamble of claim 1.

In many fields, products and goods from various competing manufacturers are known today, which differ from one another by their quality or effect as well as by their price. This applies in particular to consumer goods such as food and beverages, care products and the like, which are often bought later by the consumer, so that the manufacturer regularly has the opportunity to influence the consumer's purchase decision.

In addition to the price of the product and its quality or effect, the external appearance of the packaging of the product can play an important role in the consumer's purchase decision. Here the manufacturer can differentiate his product from the products of the competitors via the shape, the color, the pattern, the lettering, the surface design, the lettering, the pictorial representation etc. in order to attract the consumer's attention to his product in favor of the purchase decision to steer. However, the options for designing the external appearance of the product or its packaging are limited, so that it can be difficult for manufacturers, especially in the case of consumer goods, to differentiate their products from one another on the shelf in an effective way.

It has recently become known to use so-called “smart packaging” to differentiate products. Under “smart packaging” or “smart packing” as a collective term, very different types of innovative packaging solutions are understood, which go beyond the normal tasks of packaging. This can be packaging in which additional functionalities are added to the packaging through the use of clever mechanics, the use of chemical additives or the installation of electronic components, thereby generating added value.

For example, it is known to provide product packaging with lighting means in order to stand out from conventional product packaging by means of their lights. This can be done, for example, via a printed luminous color, e.g. in the form of a fluorescent color, which can be activated by induction. Such lights are operated with the help of a battery which is integrated into the product packaging.

In the case of a printed luminous paint, the operation of the lighting on the part of the packaging can function in such a way that the luminous paint is connected to a secondary coil and the battery is connected to a primary coil. An inductive coupling can be created between the two coils so that electrical energy can be transferred from the battery to the luminous paint in order to activate it, i.e. to make it glow.

The disadvantage here is that the battery must be large enough to be able to carry out the lighting even if the product remains on the shelf for a longer period until it is sold. In particular, this should be able to be done with constant strength. On the one hand, this leads to correspondingly high costs for such a long-life battery. Furthermore, the longer a battery is supposed to be, the larger and heavier it is. This has a corresponding effect on the size and weight of the packaging.

It is also known to operate products such as toys, which have electrically operated functions such as movements, lights, sounds, etc., already on the shelf in order to demonstrate the function to the consumer and to attract his attention. Since these functions are fed by a battery in the product during operation, this battery is also used on the sales shelf.

The disadvantage in this case is that the battery of the product is already used up on the shelf, so that the consumer has to replace the battery earlier, which can result in additional costs. This applies in particular if the product remains on the shelf for a longer period until it is sold.

The US 2007/165366 A1 describes a system and a method in which a product or a package containing a product is inductively supplied with current. This energy is received via a coil and used by a light source to further improve the presentation of the product or the packaging. The illuminated light draws more attention to the product or packaging, increasing the likelihood that a prospect will buy the product. The packaging is powered by a coil that is mounted on a shelf system. The frequency of the power supply to the shelf coil can be changed to change the frequency at which the light source in the product or package shines.

The US 2010/006462 A1 describes a sensor-interactable packaging arrangement with a base and a container. The base has an energy supply. The container can be a Consumer product included. The container can be detachably attached to the base. The container has an exterior surface and a sensory interactive element disposed on the exterior surface and a control system with an output. The control system is in electrical communication with the sensory interactive element and the sensory interactive element is responsive to the output of the control system when the container is near the base and the control system is in electrical communication with the power supply.

The US 2006/087831 A1 describes an active eating utensil comprising at least one panel unit that provides visual stimuli by having a power source and a visual sensory stimulating component to provide light emanating from the panel. Other devices can deliver acoustic and haptic stimuli. The panel assembly can be a single component with all of the devices and circuitry contained in the unit and protected from water, or it can be made up of two components, an upper translucent panel and a lower panel that contains the devices and circuitry to allow light to pass through to direct the top plate.

It is an object of the present invention to provide a packaging body of the type described at the outset, so that the disadvantages described above can be overcome. In particular, a packaging body is to be created so that the “smart” function of the packaging body can also be carried out during a longer stay on a sales shelf. In particular, this should be able to take place with full or constant strength.

The object is achieved according to the invention by a packaging presentation system having the features according to patent claim 1. Advantageous further developments are described in the subclaims.

Thus, the present invention relates to a package presentation system having at least one package body. This is understood to be the physical packaging of a product and in particular a consumer good such as a food or luxury item, a care product and the like. The packaging body can accommodate the product directly, e.g. with a shampoo. Alternatively, the product can have at least one further packaging element which is arranged within the packaging body considered here. This applies, for example, to cigarettes in which the tobacco and possibly a filter are held by paper and the individual cigarettes are arranged within a cigarette box as the actual packaging body. In other words, a packaging body is to be understood as a packaging of a product which is visible to the consumer at least at the moment of the consumer decision to buy.

The packaging body has at least one active element which is designed to be operated by supplying electrical energy. Due to the use of at least one active element, the packaging body can also be referred to as “smart packaging”.

Furthermore, the packaging body has at least one secondary coil which is designed to receive electrical energy inductively transmitted from outside the packaging body by a primary coil, the secondary coil being electrically conductively connected to at least the active element by means of an electrical connection.

In this way it is possible to dispense with a source of electrical energy such as a battery, for example, which has to be arranged on or in the packaging body and connected to the active element in an electrically conductive manner. Instead, according to the invention, the active element is supplied with electrical energy from outside by means of inductive coupling.

This can have the effect that the same electrical energy can always be made available to the active element, so that the active element can also be carried out with constant strength over an arbitrarily long period of time. It is also possible to dispense with the weight and space of the electrical energy source on the part of the packaging body.

According to one aspect of the present invention, the active element has a light-emitting element, preferably the active element is a light-emitting element. In this way, the attention of the consumer can be attracted by light or light effects.

According to a further aspect of the present invention, the active element has an actuator, preferably the active element is an actuator. In this way, movements can attract the consumer's attention.

According to a further aspect of the present invention, the active element has a Vibration generator, preferably the active element is a vibration generator. This can attract the consumer's attention through vibrations.

According to a further aspect of the present invention, the active element has a sound generator, preferably the active element is a sound generator. In this way, noises such as individual tones, melodies, speech and the like can attract the consumer's attention.

According to a further aspect of the present invention, the active element has at least one energy converter and / or at least one energy store. The energy converter can preferably be a voltage converter, an AC / DC converter or the like, so that the inductive electrical energy can be converted and used. The energy store can be a capacitor, a battery or the like, so that the inductively transmitted electrical energy can be temporarily stored. As a result, an energy store such as a battery in particular can be smaller, lighter, more space-saving and / or more cost-effective than previously known.

According to the invention, the active element and / or the secondary coil and / or the electrical connection is or are produced at least in sections by printing. In this way, these elements can be made very thin and thus save space and weight. Different active elements can also be produced very easily. Furthermore, very filigree elements with high quality, with reliable reproduction and / or with low production costs can be created. In particular, such elements can be mass-produced simply, quickly and / or inexpensively.

According to a further aspect of the present invention, the active element and / or the secondary coil and / or the electrical connection was or were made separately to the packaging body and then applied at least in sections to the packaging body and / or introduced into the packaging body. This makes it possible to produce these elements separately or together, so that they can be produced independently of the packaging body. Due to the mass, this can lead to particularly low manufacturing costs. In particular, standardized elements can be produced. Such elements can be combined individually or together with different packaging bodies.

According to a further aspect of the present invention, the active element and / or the secondary coil and / or the electrical connection was or were applied at least in sections directly to the packaging body and / or introduced into the packaging body. This makes it possible to partially or completely integrate these elements on and / or in the packaging body during the production thereof. This can simplify the integration of active elements on or in the packaging body or create possibilities for integrating these elements which are not even given when these elements are produced separately.

According to a further aspect of the present invention, the active element is arranged at least in sections, preferably completely, on a front side of the packaging body which is intended to face a consumer. This can help a consumer to perceive the effect of the active element.

According to a further aspect of the present invention, the secondary coil is arranged at least in sections, preferably completely, on an underside of the packaging body, which is intended to be placed on a support element. This can bring the secondary coil closer to the primary coil so that the inductive transmission of electrical energy can take place as effectively as possible.

According to the invention, the packaging presentation system has at least one support element with at least one primary coil, the support element being designed to receive the packaging body in such a way that at least the secondary coil of the packaging body can inductively transmit electrical energy through the primary coil. This makes it possible to use the packaging body according to the invention as intended. The support element can in particular be placed on a surface of a sales shelf or designed as a component of a sales shelf.

According to the invention, the support element has at least one activation element which is arranged and designed to initiate the inductive energy transmission when actuated by a consumer. As a result, the operation of the active element can be aligned and, if necessary, limited to times when a consumer is also present in order to perceive the function of the active element.

According to a further aspect of the present invention, the activation element has at least one switch which is designed to switch the inductive energy transmission on or off when actuated by a consumer. As a result, the function of the active element can be switched on and off again in a targeted manner by the consumer, so that the consumer can determine whether and for how long he would like to perceive the function of the active element.

The present invention is characterized in that the activation element has at least one sensor, preferably an optical sensor and / or a capacitive sensor, which is designed to start the inductive energy transmission when a consumer approaches and / or when a consumer touches it . In this way, the function of the active element can be activated without the consumer having to determine this. This can be advantageous in order to exert an effect on a consumer by means of the function of the active element even if the consumer is not even aware of the function of the active element and the consumer would therefore not activate the function of the active element himself. In particular, a consumer who approaches the support element sufficiently so that the function of the active element can exert its effect on the consumer can be recognized.

It can also be recognized when a consumer has left this area again. This can make it possible to operate the function of the active element precisely when it can achieve an effect, because the function of the active element can also be perceived by a consumer at this moment. Otherwise, however, the operation of the function of the active element can be dispensed with in order not to consume unnecessary electrical energy and / or in order not to unnecessarily wear out the coils and the active element.

All known sensors with which this can be implemented can be used as sensors. For example, a comparatively close approach of a consumer with his entire body to e.g. a sales shelf or with e.g. one hand of the consumer to e.g. a level of a sales shelf can be recorded capacitively. Alternatively or additionally, a comparatively more distant approach of a consumer to e.g. a sales shelf can be detected by an optical sensor e.g. by means of image recognition or by means of distance measurement and / or by means of a light barrier.

According to a further aspect of the present invention, the support element is designed to automatically terminate the inductive energy transfer after a predetermined period of time has elapsed. For example, after activation by a consumer, the active element can be operated for a predetermined period of time, regardless of his presence in the perception area of the active element, because it is assumed that the consumer will sufficiently perceive the function of the active element within this period of time to have an effect can occur. At the same time, however, the consumer should not be disturbed by the function of the active element, as this could negatively influence the purchase decision. This can also prevent unnecessary energy consumption and / or unnecessary wear and tear on the active element and the coils.

In general, it can be added to the present invention that the support element can be used in a wide variety of industries. In principle, the active element and in particular a luminescent paint can be applied to a wide variety of packaging materials such as glass, cardboard and the like, and in particular printed. For example, perfume bottles, beverage bottles, cigarette boxes, magazines and the like can be distinguished from other products in this way. In addition to the advertising effect of the active elements, they can also be used to electronically secure products. For example, a security lock printed with luminous paint can also open when the packaging body is opened, i.e. change the status from "closed" to "open".

• 1 eine perspektivische schematische Darstellung eines erfindungsgemäßen aktiven Elements; und
• 2 eine perspektivische schematische Darstellung eines erfindungsgemäßen Verpackungsdarbietungssystem mit einem erfindungsgemäßen Verpackungskörper und mit einem erfindungsgemäßen Auflageelement.

An exemplary embodiment and further advantages of the invention are explained below in connection with the following figures. It shows:

• 1 a perspective schematic representation of an active element according to the invention; and
• 2 a perspective schematic representation of a packaging display system according to the invention with a packaging body according to the invention and with a support element according to the invention.

The above figures are described in Cartesian coordinates with a longitudinal direction X or. X ' , one to the longitudinal direction X or. X ' perpendicularly aligned transverse direction Y or. Y ' as well as one both to the longitudinal direction X or. X ' as well as to the transverse direction Y or. Y ' perpendicular vertical direction Z or. Z ' . The longitudinal direction X or. X ' can also be called depth X or. X ' , the transverse direction Y or. Y ' also as width Y or. Y ' and the vertical direction Z or. Z ' also as height Z or. Z ' are designated.

1 shows a perspective schematic representation of an active element according to the invention 1 . The active element 1 is used here as an example of a luminous element 1 considers which is made by printing. The light element 1 points in height Z ' from bottom to top, a backing layer 10 on, which is used as a substrate for the layered structure of the light element 1 serves. On the carrier layer 10 is an electric circuit 11 imprinted which indicates the operation of the luminous element 1 serves. On the electrical circuit 11 is a light source 12th in the form of a luminous paint 12th imprinted so that the luminous color 12th from the electrical circuit 11 can be operated. The electrical circuit 11 and the luminous color 12th are covered by a preferably transparent protective layer 13th covered and thereby protected against external influences.

2 Figure 10 shows a perspective schematic representation of a packaging display system according to the invention 2 , 3 with a packaging body according to the invention 2 and with a support element according to the invention 3 . The packaging body 2 is designed, for example, as a cuboid, six-sided cardboard box that encloses a product. The packaging body 2 has a front 20th on, which in the intended arrangement of the packaging body 2 on the support element 3 for example in a sales shelf (not shown) facing a consumer (not shown) or for example an aisle between several sales shelves.

An active element according to the invention 1 in the form of the light element 1 the 1 is in this embodiment in the manufacture of the carton of the packaging body 2 has been printed on this at a point which, when used as intended, is on the front 20th of the packaging body 2 heard so the luminous element 1 facing a consumer and illuminating the luminous element 1 can be perceived by a consumer.

The packaging body 2 also has an underside 21 as a contact area 21 on with which the packaging body 2 on a support surface 30th of the support element 3 can be set up. According to the invention, the packaging body is used in the manufacture of the cardboard box 2 on this at a point which, when used as intended, is on the underside 21 of the packaging body 2 heard a secondary coil 22nd been printed. Furthermore, the packaging body is involved in the manufacture of the cardboard box 2 on this an electrical connection 23 in the form of a conductor track 23 which is the secondary coil 22nd with the light element 1 electrically conductive connects. In this way, the luminous element 1 supplied with electrical energy and thereby operated by the secondary coil 22nd inductive electrical energy is supplied.

In order to make this possible, the support element according to the invention 3 , which as an insert mat 3 is formed and arranged on the shelf, a primary coil 31 which is positioned such that the packaging body 2 with its underside 21 and the secondary coil arranged there 22nd on the primary coil 31 can be arranged. In this way, an inductive electrical supply of the light-emitting element 1 on the part of the support element 3 respectively. At the same time, the lighting of the lighting element can 1 on the part of the support element 3 be switched on and off by creating or not producing an inductive coupling. The intensity of the lighting of the luminous element can also be 1 on the part of the support element 3 can be influenced by the strength of the inductive coupling. In this way, a battery or the like on the part of the packaging body 2 be waived.

The support element 3 furthermore has an activation element 32 on, which can be operated by a consumer in order to generate the inductive coupling and thus the lighting of the luminous element 1 trigger. For example, the activation element 32 as a capacitive sensor 32 be designed so that when a hand of the consumer approaches the capacitive sensor 32 the inductive coupling and thus the lighting of the luminous element 1 is activated. This can be maintained for a predetermined period of time.

Both the primary coil 31 as well as the activation element 32 are each via electrical connections 33 each with an electrical connection 34 connected to from outside the support element 3 to be supplied with electrical energy or to actuate the activation element 32 from outside the support element 3 capture.

List of reference symbols

X '

Longitudinal direction or depth of the lighting element 1

Y '

Transverse direction or width of the light element 1

Z '

vertical direction or height of the light element 1

X

Longitudinal direction or depth of the packaging body 2 and the support element 3

Y

Transverse direction or width of the packaging body 2 and the support element 3

Z

vertical direction or height of the packaging body 2 and the support element 3

1

(printed) active element; (printed) luminous element; (printed) actuator; (printed) vibration generator; (printed) sound generator

10

Carrier layer

11

electrical circuit

12th

Illuminants; Luminous paint

13th

(transparent) protective layer

2

Packaging body

20th

Front of the packaging body 2

21

Underside or contact area of the packaging body 2

22nd

(printed) secondary coil

23

(printed) electrical connection or conductor track

3

Support element; Inlay mat

30th

Support surface of the support element 3

31

Primary coil

32

Activation element; Counter; (capacitive / optical) sensor

33

electrical connections

34

electrical connections

Claims (13)

Packaging presentation system (2, 3), with at least one packaging body (2), with at least one active element (1), which is designed to be operated by supplying electrical energy, and with at least one secondary coil (22), which is designed, to get electrical energy inductively transmitted from outside the packaging body (2) by a primary coil (31), the secondary coil (22) being electrically conductively connected to at least the active element (1) by means of an electrical connection (23), the active element (1) and / or the secondary coil (22) and / or the electrical connection (23) is / are made at least in sections by printing, with at least one support element (3) with at least the primary coil (31), the support element (3) is designed to receive the packaging body (2) in such a way that at least the secondary coil (22) of the packaging body (2) is supplied with electrical energy by the primary coil (31) uktiv transmitted, and with at least one activation element (32) which is arranged and designed to cause the inductive energy transmission when actuated by a consumer, characterized in that the activation element (32) has at least one sensor (32) which is designed is to start the inductive energy transfer when a consumer approaches and / or when a consumer touches it. Packaging presentation system (2, 3) Claim 1 , characterized in that the active element (1) has a light-emitting element (1), preferably a light-emitting element (1). Packaging presentation system (2, 3) Claim 1 or 2 , characterized in that the active element (1) has an actuator (1), preferably an actuator (1). Packaging presentation system (2, 3) according to one of the preceding claims, characterized in that the active element (1) has a vibration generator (1), preferably is a vibration generator (1). Packaging presentation system (2, 3) according to one of the preceding claims, characterized in that the active element (1) has a sound generator (1), preferably is a sound generator (1). Packaging presentation system (2, 3) according to one of the preceding claims, characterized in that the active element (1) has at least one energy converter (1) and / or at least one energy store (1). Packaging presentation system (2, 3) according to one of the preceding claims, characterized in that the active element (1) and / or the secondary coil (22) and / or the electrical connection (23) is made separately to the packaging body (2) and then at least in sections applied to the packaging body (2) and / or introduced into the packaging body (2). Packaging presentation system (2, 3) according to one of the Claims 1 to 6th , characterized in that the active element (1) and / or the secondary coil (22) and / or the electrical connection (23) was applied at least in sections directly to the packaging body (2) and / or introduced into the packaging body (2) / were. Packaging presentation system (2, 3) according to one of the preceding claims, characterized in that the active element (1) at least in sections, preferably completely, on a front side (20) of the packaging body (2) is arranged, which is intended to be turned towards a consumer. Packaging presentation system (2, 3) according to one of the preceding claims, characterized in that the secondary coil (22) is arranged at least in sections, preferably completely, on an underside (21) of the packaging body (2) which is intended to be placed on a support element ( 3) to be put on. Packaging presentation system (2, 3) according to one of the preceding claims, characterized in that the activation element (32) has at least one switch (32) which is designed to switch the inductive energy transmission on or off when actuated by a consumer. Packaging presentation system (2, 3) according to one of the preceding claims, characterized in that the activation element (32) has at least one optical sensor (32) and / or a capacitive sensor (32) which is formed when a consumer approaches and / or to begin inductive energy transfer when touched by a consumer. Packaging presentation system (2, 3) according to one of the preceding claims, characterized in that the support element (3) is designed to automatically terminate the inductive energy transfer after a predetermined period of time has elapsed.

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