DE102016008959A1 - Visual image surfaces on glass by means of electronic components, in particular the visualization of glass packaging for the perfume industry - Google Patents

Abstract

The present invention relates to a novel device for visualizing messages in and on products using monitors / TFT / PLASMA / LCD / LED / ALL LEDs incorporating customized content with information in word, picture, film and / or sound. Customers are able to store advertising messages on glass packaging. It is possible for the buyer to personalize high quality glass packaging (eg perfume) with own information (pictures, videos).

Description

Use of messages in the form of texts, films and images in conjunction with monitor technologies / TFT / PLASMA / LCD / LED / ALL-LED in high-end consumer and luxury goods, such as perfume bottles, to increase consumer attention.

For this purpose, small, lightweight monitor should be installed directly into the product, such as in perfume or wine bottles. On the screen, the manufacturer can then display his product information in word, picture or film, with or without sound. The manufacturer, the seller or the customer can change the screen display at any time according to their own wishes.

The aim is to put a product more in the focus of the buyer - even compared to competitive products. A further goal is to draw attention to a product through this unique representation. The products advertised in this way will distinguish themselves by the visualization of other products.

Manufacturers have the option of changing the labels, for example, for stock items, or in-store inventory. With the screens a short-term, occasion-related advertising is possible. The presentation can be adapted to certain occasions, such as Christmas, Easter, Mother's Day, Valentine's Day, European Football Championship, etc. A recall for re-labeling is no longer required.

The use of the new technology can also be used for personal messages from customers. Thus, the customer can provide the screen with a personal message, such as a congratulation, a declaration of love, etc. This is done via an integrated (mini) USB interface.

It is also conceivable to run an operating display on these screens, an assembly aid or, for example, cocktail recipes on wine bottles, etc.

The videos are produced in outstanding quality and impressively put the monitors in scene. So they generate high attention.

The screens are powered by batteries and rechargeable batteries. Another practical advantage is the low weight and the low heat development. The screens are delivered pre-assembled as a finished module in different sizes for installation in consumer and luxury goods.

The monitor is integrated directly into the product. Only a (still) picture can be displayed, or a kind of slide show or a movie. In the slide show, the startup image may include, for example, the customer's logo or advertisement. This bridges the time until a movie is loaded and started, about 3 to 4 seconds.

The existing monitor is adapted to the customer-specific product in the development, design and format up to the surface refinement flexible and multi-layered. In particular, products requiring explanation with z. B many special functions can be promoted by a companion film promotional. The combination of product, feel & look and a trailer leads to a long-lasting effect in terms of brand loyalty and recognition.

The use of monitors in direct connection with the product guarantees a higher retention time for the viewer than when an information monitor reflects information separately on the shelf. For this reason, a higher attention is paid to the content.

Claims (1)

A TFT monitor that integrates into or onto product packaging. Conceivable is any possible packaging, but especially glass, stainless steel, aluminum, wood, cardboard and plastics. The TFT monitor is characterized by the following features: - It is usually used in the product packaging. - The monitor draws its energy via a battery. - The content to be displayed by the monitor can be changed via a USB port directly on the product, so-called open data port. - The monitor can display videos and pictures up to a resolution of 1280 × 720 pixels. - The monitor has a storage capacity of 128 MB to 1 GB through an integrated memory chip. - The monitor can be a TFT-LCD, an LED or an ALL-LED color monitor. - The monitor has a size of 2.4 '' to 10 ''. - The aspect ratio of the monitor is 16: 9, except for the 2.4 "monitor. Since the aspect ratio is 4: 3. - In the monitor, invisible speakers are integrated. The volume can be controlled via a rotary knob or pushbuttons.

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