The utility model content
The utility model provides a kind of ad distribution device and system, has solved the problem of existing placard issue means the effect of publicity difference.
A kind of ad distribution device, this device is positioned over the advertising poster position, comprises NFC equipment and information transmit-receive unit;
The advertising poster data that said NFC equipment sends through said information transmit-receive unit receiving remote server; The advertising poster data are sent to the handheld terminal in this NFC device signal coverage, and the handheld terminal user profile in its signal cover that maybe will collect is sent to said information transmit-receive unit;
Said information transmit-receive unit receives the advertising poster data that said remote server sends through mobile radio networks; With said advertising poster data forwarding to said NFC equipment, or will send to said remote server via said mobile radio networks from the handheld terminal user profile that said NFC equipment receives.
Preferably, said NFC equipment comprises a NFC device handler and a tours antenna;
Said tours antenna forms a wireless network in said NFC equipment position, and the coverage of this wireless network is the signal cover of said NFC equipment;
Said NFC device handler detects handheld terminal through the wireless network that said tours antenna forms; And through the handheld terminal transmission advertising poster data of said wireless network in this wireless network, the user profile of collecting handheld terminal in this wireless netting twine through said wireless network.
Preferably, said information transmit-receive unit comprises information transmit-receive Cell processor, network access device and power supply;
Said information transmit-receive Cell processor inserts mobile radio networks through said network access device; Receive the advertising poster data that said remote server sends, or send handheld device user information to said remote server through said network access device;
Said power supply is said information transmit-receive Cell processor and the power supply of said network access device.
Preferably, said network access device is any of following equipment, or a plurality of combination arbitrarily:
Cellular transceiver, dialing modem, broadband modem.
Preferably; Above-mentioned ad distribution device also comprises display module; Said display module is a standard block letter or a LCDs or a plasma display; Have a touch point at the external viewable portion of said display module, zone, this touch point is near the tours antenna of said NFC equipment, shows when handheld terminal can get into said NFC equipment testing scope during near this touch point.
The utility model also provides a kind of advertisement distributing system, comprises remote server and at least one above-mentioned ad distribution device, and said remote server carries out through mobile radio communication network and said ad distribution device alternately.
Preferably, said ad distribution device possesses a RFID label.
The utility model provides a kind of ad distribution device and system; Dispose a NFC equipment in the advertising poster position; Handheld terminal within said its signal cover of NFC Equipment Inspection; During handheld terminal in detecting the said signal cover of new entering, said NFC equipment sends the advertising poster data to said handheld terminal, makes ad content not receive the restriction of placard length; Realize efficient abundant ad distribution, solved the problem of existing placard issue means the effect of publicity difference.
Embodiment
The quantity of information that existing placard issue means offer the client is limited, and the effect of publicity is poor, has caused loss to advertiser.
In order to address the above problem, the embodiment of the utility model provides a kind of ad distribution device and system.Hereinafter will combine accompanying drawing that the embodiment of the utility model is elaborated.Need to prove that under the situation of not conflicting, embodiment among the application and the characteristic among the embodiment be combination in any each other.
The embodiment of the utility model provides a kind of NFC of utilization (near-field communication) technology to realize the advertisement delivery method of smart poster; Through information transmit-receive unit (hereinafter to be referred as " information transmit-receive unit ") and the NFC equipment (promptly supporting the equipment of NFC function) with network connecting function is installed in placard; Can obtain and canned data from remote server, comprise bulletin content, product information, electronic coupons and electronic appointment list etc. that placard is corresponding.If the user is interested in the placard content, just can the handheld terminal with NFC function (hereinafter to be referred as " handheld terminal ") for example with the mobile phone of NFC function, near placard specific region (NFC equipment position in the placard), can easily be obtained above-mentioned information.In addition; In the middle of the process of handheld terminal and NFC devices communicating; But the information transmit-receive unit is the record access number of times simultaneously; Also can obtain some user profile, for example phone number, user identity and telco service provider etc., and upload the data to remote server through network and carry out statistics and analysis and handle.Owing to obtained subscriber phone number, to some movable bulletins, before activity began, system can also send note to user mobile phone and remind.
Below in conjunction with accompanying drawing, the embodiment one of the utility model is specified.
The embodiment of the utility model provides a kind of advertisement distributing system; Its structure is as shown in Figure 1; Comprise one or more ad distribution device 101 and remote servers 102 based on NFC; NFC ad distribution device 101 is connected through communication network 103 with remote server 102, is that mobile radio networks is that example describes with this communication network 103 among the utility model embodiment.
The structure of each ad distribution device 101 is and for example shown in Figure 2, comprising: NFC equipment 1021 and information transmit-receive unit 1022.
The advertising poster data that said NFC equipment 1021 sends through said information transmit-receive unit 1022 receiving remote servers; The advertising poster data are sent to the handheld terminal in these NFC equipment 1021 signal covers, and the handheld terminal user profile in its signal cover that maybe will collect is sent to said information transmit-receive unit 1022;
Said information transmit-receive unit 1022 receives the advertising poster data that said remote server sends through mobile radio networks; With said advertising poster data forwarding to said NFC equipment 1021, or will send to said remote server via said mobile radio networks from the handheld terminal user profile that said NFC equipment 1021 receives.
Wherein, NFC equipment 1021 can possess a RFID label.
Preferably, above-mentioned ad distribution device 101 also comprises display module 1023.
Information transmit-receive unit 1022 possibly be an independent entity with NFC equipment 1021, also can be integrated into a unified equipment.
Generally, the structure of display module 1023 is as shown in Figure 3, and be one and comprise the standard print media that is printed on touch point 301, also possibly be the dynamic demonstration of LCDs or plasma display.At display module 1023 is that touch point 301 is usually located in the scope of display module 1023 under the situation about dynamically showing.Generally, NFC equipment 1021 will be adjoined in touch point 301, show when handheld terminal can get into said NFC equipment testing scope during near this touch point.
The structure of information transmit-receive unit 1022 is as shown in Figure 4, comprises an information transmit-receive Cell processor 401, network access device 402 and power supply 403.Generally, network access device 402 can comprise arbitrary following equipment, also can be the combination of a plurality of following equipment arbitrarily:
Cellular transceiver, dialing modem, broadband modem.
Network access device 402 can comprise mobile communication equipment, like mobile phone SIM, dialing modem or WiMAX modulator-demodular unit, for example 3G UTMS modulator-demodular unit.Network access device 402 can comprise the cable broadband modulator-demodular unit, is connected to line telecommunications infrastructure, for example supports ISDN or ASDL data transmission.Power supply 403 is given information transmit-receive Cell processor 401 and network access device 402 power supplies.Generally, power supply 403 is batteries, but also can be the step-down transformer that is connected to an AC power.In certain embodiments, information transmit-receive Cell processor 401 software applications, management buffered data and operation local data for example use history or formation content.This makes that when remote server is not directly controlled ad distribution device 101 ad distribution device 101 can continue running, and a kind of local management control mode is provided.
The structure of NFC equipment 1021 is as shown in Figure 5, comprises a NFC device handler 501 and a tours antenna 502.These NFC device handler 501 storages are used to be transferred to the information of handheld terminal.The information transmit-receive Cell processor 401 of information transmit-receive unit 1022 is communicated by letter with the NFC device handler 501 of NFC equipment 1021, and the use data of each NFC equipment 1021 and user interactions are from the information transmit-receive Cell processor 401 of NFC equipment 1021 transmission information transmit-receive unit 1022.As previously mentioned, use data to cushion or directly upload to remote server at local information Transmit-Receive Unit processor 401.
NFC equipment 1021 can be operated under the Passive Mode.Under this pattern, label 16 captures the electromagnetic radiation that handheld terminal sends through antenna 18 and obtains its operation energy.In addition, NFC equipment 1021 possibly be an active label, obtains energy through power supply 403, when receiving the electromagnetic radiation that generates oneself when triggering.When NFC equipment 1021 is in idle state, then need not obtain energy.The advertisement distributing system framework that the embodiment of the utility model provides promptly is applicable to active system, also is applicable to passive system, and the embodiment of the utility model is that example describes with the passive system.The effective range of a typical NFC equipment can reach 20 centimetres.
In use, the user with its handheld terminal that has the NFC function near the touch point on the ad distribution device 101 301.Handheld terminal sends a request signal and is received by tours antenna 502.NFC device handler 501 in the NFC equipment 1021 utilizes and from request signal, extracts enough energy as the energy source of self working.Comprise telephone number, user identity, telecommunications service provider etc. from the typical information that handheld terminal extracted.
NFC device handler 501 sends to the data message that extracts the information transmit-receive Cell processor 401 of information transmit-receive unit 1022.Information transmit-receive Cell processor 401 can be carried out some initial analyses processing to these data messages, also can not deal with directly and be uploaded to remote server 102 through network access device 402 via communication network 103.
The effect of publicity of remote server 102 operating analysis software analysis ad distribution devices 101.For example, high with the ad distribution device pageview of confirming which geographic area, which mobile phone service provider's mobile phone is the most frequently used etc.It is contemplated that remote server 102 is linked to mobile phone service provider's server, and obtained the possessory details of handheld terminal, obtain abundanter user data and improve the accuracy of population analysis by permission.The addressable data of mobile phone service supplier's server include but are not limited to the sex of paying close attention to ad distribution device 101 users, age, address, average telephone expenses etc.
Analyze like this and use data, can depend on that their user's of visit demography changes to the use of ad distribution device and the content of ad distribution device.Remote server 102 can be written into new content-data, and can be distributed to the NFC equipment 1021 of each ad distribution device 101 through the information transmit-receive unit 1022 of communication network 103 and ad distribution device 101.Remote server 102 can order the NFC device handler 501 of NFC equipment 1021 to cover or the existing content-data of deletion, also can order it to preserve the new content-data of storage when having content-data now.
In certain embodiments, the content synchronization of NFC device handler 501 outputs of the displaying contents of remote server 102 control ad distribution devices 101 and NFC equipment 1021.The axis of rolling that this can comprise synchronous renewal screen video output or send instruction control machinery placard, and update stored in the data in the NFC equipment 1021NFC device handler 501 synchronously.
Below in conjunction with accompanying drawing, the embodiment two of the utility model is described.
The utility model provides a kind of advertisement delivery method, has improved the specific aim of poster advertisement propaganda, to ad distribution device and system shown in Figure 5, uses the flow process of this method completion ad distribution as shown in Figure 6 in conjunction with Fig. 1, comprising:
Handheld terminal within step 601, said its signal cover of NFC Equipment Inspection;
Among the utility model embodiment, the advertising poster position disposes a NFC equipment, and is preferred, an also configurable information transmit-receive unit, by the common primordial of NFC equipment and information transmit-receive unit in the ad distribution device of NFC.
In this step, within its information coverage, retrieve handheld terminal by NFC equipment.On the regular price-line advertising placard of entity, generally can there be rough ad content; If the user is interested in this ad content; Be that handheld terminal (as the mobile phone with NFC function) in the available hand is near near the zone this advertisement; To get into the information coverage of said NFC equipment, arrived by this NFC Equipment Inspection.
When step 602, the handheld terminal in detecting the said signal cover of new entering, said NFC equipment sends the advertising poster data to said handheld terminal;
In this step, after NFC detects the signal cover that new handheld device gets into this NFC equipment, promptly send and be pre-stored in the advertising poster data on this NFC equipment to this handheld terminal.Because what send is electronic data, so under the very little situation of transmission data volume, also can comprise bulk information, satisfy the demand that the user understands ad content, and data volume still can be controlled at a small range, transmitting time is very short, better user experience.
The related advertising poster data of the embodiment of the utility model comprise at least one following content:
The bulletin content of said advertising poster, product information, electronic coupons, electronic appointment list.
Step 603, remote server upgrade the advertising poster data of storing on the said NFC equipment;
In this step, remote server can be according to setting, and regular sends new advertising poster data to NFC equipment, and indication NFC equipment upgrades this locality storage according to the advertising poster data that receive through the information transmit-receive unit.Can also specify the advertising poster data content that sends to a certain NFC equipment through remote server by operating personnel.This step does not have definite sequential relationship with step 601 and 602, can intert and send in the process of advertising poster data at NFC detection handheld terminal with to handheld terminal.
The method that the ad distribution device of forming to NFC equipment and information transmit-receive unit in this step is downloaded content has a variety of, comprises the NFC equipment of downloading content to ad distribution device through network access device.Network access device possibly comprise mobile communication equipment, dialing modem or WiMAX modulator-demodular unit.Advertising poster updating data to storing on the NFC equipment then comprises following operation: the content before the deletion, the content before revising, the content before download new content and the storage.This can at the convenient time carry out content and switch, the content that loads before can also when finding that fresh content breaks down, replaying.
On the basis of step 601 to step 603, can also collect the download situation of user profile, statistics advertising poster data through NFC equipment, with according to above-mentioned data analysis user habit; To accomplish advertisement delivery more targetedly; Enlarge communication effect, idiographic flow is as shown in Figure 7, comprising:
Handheld terminal user profile within step 701, the said NFC device signal coverage of collection;
Step 702, the said NFC equipment of record send the number of times of advertising poster data;
Step 701 and step 702 are interspersed in the whole process of NFC equipment work, i.e. the user profile that can collect this handheld terminal during NFC equipment and handheld terminal generation data interaction, the download time of a secondary data and every download once just can add up.
Step 703, report handheld terminal user profile and said NFC equipment within the NFC device signal coverage to send the number of times of advertising poster data to handheld device to remote server;
In this step, NFC equipment is collected the data of record through the information transmit-receive unit in remote server forwarding step 701 and step 702.
Step 704, said remote server are collected the said handheld terminal user profile and/or the said NFC equipment that obtain according to said NFC equipment and are sent the number of times of advertising poster data to handheld device, analyze user's habit of said advertising poster location;
In this step, data are used in the remote server analysis, to confirm user's habit data.The characteristics of user's habit data can comprise the crowd's segmentation based on information such as age, geographic position, mobile phone service supplier, user's income, level of education.
Step 705, said remote server be to user's habit of said advertising poster location, sends the advertising poster data that the user's habit with said advertising poster location is complementary to said NFC equipment;
In this step; User's habit that the interactive information through step 704 analysis user and ad distribution device or the visit capacity of ad distribution device obtain; According to crowd's statistics of geographic area or target market advertisement delivery targetedly, thereby improve the validity of advertising.
Preferably, said remote server can also directly send advertising message to said handheld terminal according to said handheld terminal user profile.As, to the activity bulletin, before activity begins, send note to user mobile phone and remind.
Preferably; At advertising poster is when passing through the dynamic displaying contents of machinery or electronically; Remote server can also send control data to said NFC equipment, and to control the display mode of said advertising poster, said control data comprises motor-driven order data or video data.
Wherein, Said motor-driven order is applicable to the smart poster through the dynamic displaying contents of mechanical; For example the roll placard displaying contents conversion of shaft type can maximally utilise physical space, perhaps upgrades the placard content in the different periods through scroll wheel targetedly.
Video data then is applicable to the smart poster of the dynamic displaying contents of electronically, promptly through the display screen display image content.
This method possibly comprise the content update instruction of NFC equipment and the synchronized transmission of ad distribution device displaying contents steering order.
The embodiment of the utility model provides a kind of advertisement delivery method; Can combine with the ad distribution device and the system that embodiment provided of the utility model; Dispose a NFC equipment in the advertising poster position, when the handheld terminal within said its signal cover of NFC Equipment Inspection, handheld terminal in detecting the said signal cover of new entering; Said NFC equipment sends the advertising poster data to said handheld terminal; Make ad content not receive the restriction of placard length, realized efficient abundant ad distribution, solved the problem of existing placard issue means the effect of publicity difference.If the user is interested in the placard content, just can easily obtain the bulletin content corresponding, product information, electronic coupons and electronic appointment list etc. with handheld terminal near placard specific region (NFC equipment position in the placard) with this placard.To some movable bulletins, before activity begins, the user will receive that also system sends short reminding short message.In NFC equipment and handheld terminal reciprocal process, obtained user profile, for example phone number, user identity and telco service provider etc. meanwhile, also add up the visit capacity of this placard.Data such as above-mentioned user profile and placard visit capacity upload to remote server through network; Can further carry out crowd's segmentation through analysis user habit data, help advertiser and change placard content (comprising geographic position and time period etc.) more targetedly to obtain best income.
The all or part of step that the one of ordinary skill in the art will appreciate that the foregoing description program circuit that can use a computer is realized; Said computer program can be stored in the computer-readable recording medium; Said computer program (like system, unit, device etc.) on the relevant hardware platform is carried out; When carrying out, comprise one of step or its combination of method embodiment.
Alternatively, all or part of step of the foregoing description also can use integrated circuit to realize, these steps can be made into integrated circuit modules one by one respectively, perhaps a plurality of modules in them or step is made into the single integrated circuit module and realizes.Like this, the utility model is not restricted to any specific hardware and software combination.
Each device/functional module/functional unit in the foregoing description can adopt the general calculation device to realize, they can concentrate on the single calculation element, also can be distributed on the network that a plurality of calculation element forms.
Each device/functional module/functional unit in the foregoing description is realized with the form of software function module and during as independently production marketing or use, can be stored in the computer read/write memory medium.The above-mentioned computer read/write memory medium of mentioning can be a ROM (read-only memory), disk or CD etc.
Any technician who is familiar with the present technique field can expect changing or replacement in the technical scope that the utility model discloses easily, all should be encompassed within the protection domain of the utility model.Therefore, the protection domain of the utility model should be as the criterion with the described protection domain of claim.