CN201854976U - Display device for disposable absorbent article - Google Patents

Abstract

The utility model relates to a display device for displaying disposable absorbent articles. The display device includes a flat, transparent protective cover with two sides, enabling consumers, including users of the products, purchasers and/or caregivers administering such products, to view samples of the absorbent article before making a purchasing decision. The display unit can be mounted to a store shelving unit and also includes a lanyard and a disposable absorbent article attached to a flat transparent protective cover, allowing the consumer to pull the absorbent article towards them (away from the shelf) and when finished placing the absorbent article in the display unit When viewing the absorbent article, the lanyard allows the display device to retract toward the shelf unit. The disposable absorbent article is enclosed within a flat transparent protective cover and the protective cover includes at least one aperture over the disposable absorbent article to allow the consumer to touch the absorbent article prior to purchase. Such a display device eliminates the need for the consumer to unpack the absorbent article in a store prior to purchase.

Description

Disposable absorbent article display device

technical field

The present invention relates to an apparatus for displaying absorbent articles to enable consumers, including users of the products, purchasers of the products and/or caregivers administering such products, to view samples of the absorbent articles before making a purchase decision. The display device has an aperture to allow the consumer to touch the absorbent article prior to purchase. The display device can be mounted to the store shelving unit and can include a lanyard that allows the consumer to pull the absorbent article toward them (away from the shelf). When the consumer has finished viewing the absorbent articles in the display, the lanyard allows the display to be retracted toward the store shelving unit. The display device of the present invention eliminates the need for the consumer to unpack the absorbent article in a store prior to purchase.

Background technique

A wide variety of devices are known in the art for loading valuable consumer goods onto store displays. These items are often loaded onto store displays in such a way that the consumer can view the items, keep the items close to the display being used, keep the display organized and reduce the chance of the item being stolen. These items such as cell phones, digital cameras and video cameras are secured to the display by flexible but durable cords such as telephone cords or lanyards. Typically, when the consumer finishes their viewing, the phone cord or lanyard is retracted to pull the item back toward the display. Consumer items displayed in this manner are durable, reusable items that can withstand repeated viewing by customers.

Manufacturers lose significant amounts of money each year when products are returned to consumer goods manufacturers through retailers. One of the reasons a retailer may return is because the packaging has been opened or damaged and the product is no longer salable. In the case of product being returned by a "club store" retailer, even greater losses result because the packaging is typically larger and more product becomes unsuitable for sale. For some manufacturers of consumer goods, the losses run into the millions of dollars. Therefore, reducing these losses is of great interest.

"Club store" retailers are aimed at consumers who want to buy in bulk for discounted unit prices. When products are sold through "club store" retailers, products are often packaged in corrugated cardboard (or similar opaque packaging) to hold more product. Corrugated cardboard packaging reduces product visibility through the packaging. Therefore, when consumers want to buy one manufacturer's product or compare it with another manufacturer's product, they are not sure about the specific characteristics of the product. In order to make them aware of the nature of the product they are purchasing, a consumer may open one of the corrugated cardboard packages to view the product contained therein. This is especially important because consumers buy in bulk and are not disappointed with their purchases when they get home. If a consumer is determined to make a purchase, consumers are less likely to choose a package they have already opened, and are instead willing to take a new, unopened package to the checkout area and eventually take it home. Opened packages often remain on the shelf and are not selected by subsequent consumers. After a period of time, when it becomes clear that such packaging will not be an option for purchase, the retailer returns the packaging to the manufacturer and the manufacturer must refund the retailer.

There is currently a need for disposable, rather than durable product displays. Additionally, there is a need for a display device that enables consumers to touch the texture of a product they are considering purchasing while still protecting the integrity of the product. There is also a need for a display device to be placed close to the packaging of the disposable product or for the disposable product placed on the packaging itself. If consumers of bulk product packages are able to view the product contained within them before they buy, they will have less need to open the package (which they will not subsequently buy), so manufacturers of bulk product packages will not have to to refund the retailer.

Utility model content

In one aspect, the present invention relates to a disposable absorbent article display. The disposable absorbent article display device of the present invention provides consumers with the opportunity to view the characteristics and general appearance of the article contained in the package. In the folded, unused state, absorbent articles are generally two-dimensional and relatively flat. therefore. The disposable absorbent article display includes a flat transparent protective cover having two sides. The flat transparent cover can be sized to hold one disposable absorbent article or more than one disposable absorbent article. The dimensions of the flat transparent protective cover are preferably slightly larger than the dimensions of the displayed disposable absorbent article. The flat transparent cover is large enough to easily hold the one or more disposable absorbent articles in such a way that the disposable absorbent articles can be easily inserted therein before the flat transparent cover is closed or sealed. However, the one or more disposable absorbent articles preferably fit somewhat snugly within the flat transparent cover such that the disposable absorbent articles cannot move substantially within the flat transparent cover (and are generally held in place).

The disposable absorbent article display also includes a lanyard attached to the flat transparent protective cover. The lanyard can be attached to one or both sides of the flat transparent protective cover. The lanyard enables the disposable absorbent article display to be attached to a store shelf. The surface of the lanyard may be provided with an adhesive or other attachment mechanism to allow the disposable absorbent article display to be attached to a store shelf. The cord of the lanyard allows the flat transparent cover to be pulled off the store shelf and toward the consumer so that the consumer can view the one or more disposable absorbent articles contained in the flat transparent cover. Preferably, the lanyard is attached along the edge of the flat transparent protective cover. When the consumer has finished viewing the disposable absorbent article, the consumer releases the flat transparent protective cover and the lanyard pulls the cover back toward the store shelf.

Alternatively, the disposable absorbent article display may be attached directly to the packaging of the disposable absorbent article. Even if the crowdpacks are stacked as stand-alone formations rather than on store shelves, this option allows consumers to observe the disposable absorbent items they are considering purchasing. In addition to the lanyard, the flat transparent cover can be attached to a store shelf or packaging of the disposable absorbent article by a magnetic strip that is adhered or otherwise attached to the flat transparent cover.

Disposable absorbent articles such as baby diapers, diapers, training pants, swim trunks, adult incontinence products, and feminine hygiene products may be sold in packaging, such as a corrugated cardboard box, that does not allow the product contained therein to be seen through the packaging. The disposable absorbent article display device provides a way for the consumer to view the disposable absorbent article at a location close to where the disposable absorbent article is placed in a store. The disposable absorbent article display also protects the disposable absorbent article and provides a mechanism for the display to retain it on a store shelf unit stacked with disposable absorbent article packages.

A flat, transparent protective cover is wrapped around one or more disposable absorbent articles. Disposable absorbent articles are enclosed within a flat transparent protective cover to protect the articles and help maintain an attractive, clean appearance of the articles in a display device. The flat transparent cover may comprise at least one aperture disposed over the one or more disposable absorbent articles. The apertures may have circular or other shapes. The apertures allow a consumer viewing the display to touch the outer surface of the disposable absorbent article. Sometimes a disposable absorbent article is desired to have a cloth-like feel, and the openings in the cover give consumers the opportunity to evaluate the feel of the product themselves before they make a purchase decision. In addition, the aperture also provides the ability to easily replace the disposable absorbent article desired to be contained in the display.

These and other aspects of the invention will be more clearly described herein. In addition, it should be understood that the above summary of the utility model and the following detailed description of the utility model are exemplary, and are used to further explain the content of the utility model.

Description of drawings

The present invention will be more fully understood and other advantages of the present invention will become more apparent with reference to the following detailed description of the present invention and the accompanying drawings, wherein the same reference numerals represent the same elements. The drawings are representative only and are not intended to limit the scope of the appended claims.

FIG. 1 representatively illustrates a perspective view of an exemplary display device of the present invention for displaying infant absorbent articles. The display device is attached to a store shelf or other support structure for the display device. The display device rests relatively flat against the support structure and does not protrude substantially outwardly.

FIG. 2 representatively illustrates a perspective view of the display device of FIG. 1 being viewed by a consumer. The display is connected to the support structure by a retractable tether that will spring back and draw the display back against the support structure when the consumer has finished their viewing.

Detailed ways

The disclosed content of the utility model will be described in terms of various components, elements, structures, configurations, arrangements, and other features that can also be independently or collectively represented by terms, "solutions" of the utility model or other similar terms . It is contemplated that the various forms of the disclosed invention may incorporate one or more of its various features and aspects, and that these features and aspects may be used in any desired effective combination thereof.

It should be noted that when used herein, the term "comprising" and its derivatives are open-ended, meaning that any described feature, element, integer, step or component may be present, and it is not intended to exclude one or more The presence or addition of other features, elements, integers, steps, components or combinations thereof.

The features of the disposable absorbent article display of the present invention solve several problems that were not solved before. For example, until now, there has been no means of making a disposable absorbent product visible to the consumer while simultaneously protecting the product under repeated handling. Furthermore, it is currently difficult to find a device that allows the display to be easily exchanged from one product to another. It is also difficult to have such a device, which can be placed close to the disposable absorbent article sold, or which can be placed on the packaging of the disposable absorbent article. The construction of the present invention also allows for easy repositioning of the display when the shelf position of the product changes. In addition, the disposable absorbent article display device reduces the frequency with which a consumer opens a sealed package of a product to view the contents of the package. The reduction in the number of times the consumer has to open the package and the potential for damage reduces the number of chargebacks that manufacturers of disposable absorbent articles have to bear to return the product.

The disposable display device of the utility model comprises a flat transparent protective cover, a lanyard and a disposable absorbent article. Disposable absorbent article displays allow consumers to view disposable absorbent articles for personal care and hygiene such as baby diapers, training pants, swim trunks, feminine pads, feminine incontinence pads, male incontinence products, and adult incontinence garments wait. While the aforementioned articles are generally flat, disposable absorbent article displays can also be used with cylindrical articles such as tampons and non-absorbent vaginal inserts. Products of these disposable absorbent articles may be sold in opaque packaging or in packaging through which the individual items cannot be seen, so it is desirable to place the display in a location in the store where it is convenient for consumers to make their purchasing decisions . An example of a disposable absorbent article display device of the present invention is a display device 100 for a disposable absorbent article 250 as shown in FIG. 1 . The display device 100 includes a flat transparent protective cover 125 that holds a disposable absorbent article 250 . The flat transparent cover 125 has two sides between which the disposable absorbent article 250 is received. The flat, transparent protective cover 125 is made of a material that is lightweight, yet durable enough to protect the disposable absorbent article 250 contained therein. Preferably, the flat transparent protective cover 125 is made of a material that is transparent through which the disposable absorbent article 250 can be seen, such as a plastic material. The transparency of the plastic material or other material enables the consumer to view the displayed item 250 and any information contained within the flat transparent protective cover 125 . The flat transparent protective cover 125 is dimensioned such that one or more disposable absorbent articles 250 to be displayed fit between the two sides. In another example of the display device 100 of the present invention, the flat transparent protective cover 125 is dimensioned such that the disposable absorbent article and product instruction booklet fit between the two sides. Preferably, the flat transparent protective cover 125 is sized to allow selected contents to fit easily between the sides of the cover 125, while not allowing the contents to be too loose or to move freely, which would otherwise render the display 100 unobtrusive or The reduced effect is a distraction due to the appearance of the packaged disposable absorbent article 250 . The dimensions of the display device 100 can be selected such that the disposable absorbent article 250 can be stretched by the consumer to gain a greater view of the product and various features of the product. The material selected to form the flat transparent protective cover 125 may be stretchable, thereby enabling the contents to be stretched when the display 100 is operated. If the flat transparent protective cover 125 is stretchable, it can be made of stretchable material or elastic material. While the disposable absorbent article 250 can be folded in the display 100 similar to how the disposable absorbent article 250 comes into the package, the disposable absorbent article 250 can also be folded and placed in the display 100 so that the new or unique product characteristics or qualities.

The lanyard 200 of the disposable absorbent article display 100 of the present invention is attached to one or both sides of the flat transparent protective cover 125 . The lanyard 200 allows the consumer to pull the flat transparent protective cover 125 off and towards the store shelf or shelf rack to view and touch the disposable absorbent article 250 at a comfortable length, as shown in FIG. 2 . When the consumer has finished viewing the disposable absorbent article 250, the lanyard 200 allows the flat transparent protective cover 125 to be retracted toward the store shelving unit. The lanyard 200 needs to have a retraction force greater than the combined weight of the flat transparent cover 125 and the disposable absorbent article 250 . Lanyard 200 is attached to flat transparent protective cover 125 by fasteners 175 . Fasteners 175 may be attached to one or both sides of the flat transparent protective cover 125 . Fastener 175 may be a combination of bolts, screws, grommets, pins or washers and these or similar types of structures. In another aspect, the display 100 does not include the lanyard 200 and instead includes a magnetic strip adhered to the flat transparent protective cover 125 . A magnetic strip would allow the display 100 to be attached to a metal shelf frame or metal door.

One or more disposable absorbent articles 250 are enclosed within both faces of the flat, transparent protective cover 125 . The seal may consist of adhesive, heat, crimp, or ultrasonic bonding along the edges of both faces of the flat transparent protective cover 125 . Preferably, for an aesthetic appearance, the edges of the two faces of the shroud 125 are aligned with each other before the edges are sealed together. In another example, the seal between the two faces of the flat transparent protective cover 125 is achieved by bonding the front and rear surfaces of the outer cover of the disposable absorbent article 250 to either side of the flat transparent protective cover 125. form. The disposable absorbent article 250 will not be able to move freely within the enclosure 125 when the enclosure is formed in this manner. This type of packaging keeps the disposable absorbent article 250 in place within the flat, transparent protective cover 125 .

Flat transparent protective cover 125 includes at least one aperture over disposable absorbent article 250 within display device 100 . Preferably, the shape of the aperture 300 is adapted to the shape of the disposable absorbent article 250 being displayed. For example, while circular openings 300 are suitable for baby diapers, oval openings 300 are more suitable for feminine pads or tampons, which are mostly elongated in shape. The disposable absorbent article display 100 may include one or more apertures 300 to allow consumers to touch the texture of the disposable absorbent article 250 enclosed within the display 100 . The one or more apertures 300 may be formed in one or both sides of the flat transparent protective cover 125 . If openings 300 are formed on both the front and back of the disposable absorbent article 250, consumers can feel the texture of both surfaces of the product they are considering purchasing. It would be advantageous when the front and back of the disposable absorbent article 250 are made of different materials or have different characteristics. Furthermore, the presence of apertures 300 allows for easy exchange of one type of disposable absorbent article 250 in display device 100 for another type of disposable absorbent article.

The disposable absorbent article display 100 includes an attachment portion 150 to secure the lanyard 200 to a store shelving unit or a bracket of a store shelving unit. Attachment 150 may also be secured to a large display or other suitable structure near a display of products for sale. The attachment portion 150 may include an adhesive surface or a magnetic surface to enable attachment to the shelving unit. Additionally, the attachment portion 150 may be a refastenable material, such as VELCRO hook and loop material, to allow the disposable absorbent article display 100 to be moved from one location to another. The refixable capability is useful if the location where products are sold changes periodically due to promotions or reconfiguration of store layout or shelf space. In these cases, the attachment portion 150 can be detached and reattached at a new location. The attachment portion 150 may also be used to secure the lanyard 200 or a magnetic strip (used in place of the lanyard 200) directly to the packaging of the disposable absorbent article 250 on display. By attaching the display device 100 directly to the packaging of the disposable absorbent article 250, the consumer is able to better access and view the display device 100 and when the package is displayed on a flat shelf in the store aisle (instead of a store shelving unit) , the display device 100 can be used.

Although the specific features of the disposable absorbent article display device of the present invention have been described in detail, it should be understood that those of ordinary skill in the art can easily think of making changes to these features on the basis of understanding the above content. Variations and equivalences. Accordingly, the scope of the invention should be defined by the appended claims and any equivalents thereto.

Claims (7)

1. A display device for disposable absorbent articles, characterized by comprising: A flat transparent protective cover with two sides; a lanyard attached to the flat transparent protective cover; and A disposable absorbent article, wherein the disposable absorbent article is enclosed within the flat transparent protective cover, and the flat transparent protective cover includes at least one aperture over the disposable absorbent article. 2. The disposable absorbent article display device of claim 1, wherein the disposable absorbent article is a diaper. 3. The disposable absorbent article display device according to claim 1, wherein an opening is provided on each side of the flat transparent protective cover. 4. The display device for disposable absorbent articles according to claim 1, wherein the opening is circular. 5. The disposable absorbent article display device of claim 1, wherein the lanyard is attached to the flat transparent protective cover by fasteners. 6. The disposable absorbent article display of claim 1, wherein the lanyard is attached to a fastening device disposed on the flat transparent protective cover. 7. The disposable absorbent article display of claim 1 , further comprising an attachment portion provided with an adhesive that is attached to a support structure of a retail store shelf .

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