CN201369799Y - Advertisement insertion equipment in digital television system - Google Patents
Advertisement insertion equipment in digital television system Download PDFInfo
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- CN201369799Y CN201369799Y CNU200920105542XU CN200920105542U CN201369799Y CN 201369799 Y CN201369799 Y CN 201369799Y CN U200920105542X U CNU200920105542X U CN U200920105542XU CN 200920105542 U CN200920105542 U CN 200920105542U CN 201369799 Y CN201369799 Y CN 201369799Y
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Abstract
The utility model relates to a digital television system, in particular to advertisement insertion equipment in digital television system. Advertisement control data stream and advertisement content data stream are multiplexed to normally-played television program data stream by a front-end equipment of the utility model for controlling advertisement insertion time, advertisement duration time and advertisement display position and size on screen. Terminal equipment decodes advertisement video and television program video through dual video decoding and controls the insertion time, duration time and display position and size on terminal screen of advertisement video in television program video according to control information sent by front end. The advertisement insertion equipment in digital television system has simple and convenient advertisement insertion control mode and realizes dynamic advertisement playing function.
Description
Technical field
The utility model relates to digital television system, relates in particular to advertisement video is inserted into front end and terminal equipment in the television program video.
Background technology
In traditional TV broadcast, receiving system, TV programme all is to be completed by TV station that qualification is arranged or program making center, local tv station or television operator can only be relayed other station synchronization or the programme content finished according to program making center editor intactly broadcasts it, and receiving device can only receive a cover TV programme and the TV programme that is received is presented on the video screen.Can insert the advertisement of oneself editing in the middle of two TV programme although some has the local tv station or the television operator of editing saving system, the cost that disposes a programs editing system is very expensive, and need have certain qualification.Under specific TV operation mode, the equipment that some local tv stations or television operator wish to invest is not seldom changing under the normal prerequisite of broadcasting of former TV programme of having edited, insert the television video advertisement of little picture, cut operating costs by increasing the advertising income source.
Digital television system is a sets of data communication system strictly speaking, different with the analog television transmission system is, can comprise the multiplexing digital television program together of many covers in the packet of same frequency, program broadcasts end can be multiplexing in packet with multiple programs with very cheap equipment, and can restore many cover images and acoustic information by demultiplexing according to same rule at receiving terminal, and can on a screen, show perhaps timesharing full screen display selectively simultaneously by the mode of picture-in-picture or picture out picture.
Therefore can be provided at the equipment that inserts advertisement in the television program transmission process for local tv station or television operator by certain technological means.But at present advertisement video is inserted into the problem that still needs to solve in the TV programme of normal play be: the insertion time needs of advertisement are controlled, and the duration of advertisement needs controlled, position that the advertisement of being inserted shows on screen and controlled amount.
The utility model content
The utility model purpose is to provide a kind of front end and terminal equipment of inserting advertisement video in TV programme that can overcome the above problems.
In first aspect, the utility model provides the advertisement in a kind of digital television system to insert headend equipment, and this advertisement is inserted headend equipment and comprised that ad data is made module, the advertisement control data is made module, data multiplex module.
Ad data make module with the advertisement video picture with the streamed output of ad content data.The advertisement control data make module with the advertisement control information with the streamed output of advertisement control data.The data multiplex module receives from ad data and makes the ad content data stream of module and make the advertisement control data stream of module from the advertisement control data, and this ad content data stream and advertisement control data stream are multiplexed into an ad content, advertisement control data stream.
Through a multiplexer described ad content, advertisement control data stream are multiplexed into an ad content, advertisement control, television programme data stream with television programme data stream thus.
In second aspect, the utility model provides the advertisement in a kind of digital television system to insert terminal equipment, and this advertisement is inserted terminal equipment and comprised demultiplexing module, main control MCU, the first video decode module and the second video decode module.
Demultiplexing module demultiplexes into ad content data stream, advertisement control data stream, television programme data stream with an ad content, advertisement control, television programme data stream.
The first video decode module receives ad content data stream and converts thereof into advertisement video.The second video decode module received television program data flow also converts thereof into television program video.Main control MCU changes the circulation of advertisement control data into the advertisement control information.
Coding module receives advertisement video, television program video, advertisement control information, and according to advertisement control information control advertisement video, simultaneously this advertisement video and television program video is merged into a video.
In the third aspect, the utility model provides a kind of digital television system, and this digital television system comprises that headend equipment is inserted in previously described advertisement and terminal equipment is inserted in advertisement.
In an embodiment of the present utility model, the content of advertisement control information is that time, advertisement duration, advertisement display position and size on terminal screen are inserted in advertisement.
In another embodiment of the present utility model, advertisement is inserted headend equipment and is comprised picture editor's module, and the advertisement video picture that this picture editor's module is used to handle after the advertisement video picture also will be handled sends to ad data making module.
In another embodiment of the present utility model, advertisement is inserted headend equipment and is comprised the stream player, and this stream player will output to multiplexer with specific speed from ad content, the advertisement control data stream of data multiplex module.
The utility model is by being multiplexed into advertisement control data stream, ad content data stream in headend equipment in the television programme data stream of normal play, obtain inserting the television program video of advertisement video in terminal equipment by two-way video decode mode, this advertisement video inserts time, advertisement video duration and advertisement video display position size on terminal screen and realizes by the advertisement control information that headend equipment sends over.Therefore the utlity model has the function of in TV programme, dynamically inserting video ads, and can insert time, advertisement duration and advertisement display position and size on terminal screen to advertisement and control.
Description of drawings
Below with reference to accompanying drawings specific embodiments of the present utility model is described in detail, in the accompanying drawings:
Fig. 1 is the utility model front end and terminal system schematic diagram;
Fig. 2 is a headend equipment structured flowchart of the present utility model;
Fig. 3 is a terminal equipment structured flowchart of the present utility model.
Embodiment
Fig. 1 is front end of the present utility model and terminal system schematic diagram.This front end and terminal system comprise front end 110 and terminal 120.Front end 110 is used for ad data stream is multiplexed into the television programme data stream of normal play, and the mode of this data flow that contains advertisement with wired, ground, satellite or microwave sent in the terminal 120.Front end 110 has the control advertisement and inserts time, advertisement duration and advertisement display position and big or small function on terminal screen.
Terminal 120 receives the data flow that comprises advertisement that is sent by front end 110, terminal 120 demultiplexes into ad data stream and television programme data stream by two-way video decode mode with this data flow that comprises advertisement, obtains behind the coding containing the television program video of advertisement and this television program video that contains advertisement being played back.Advertisement video in the terminal 120 situation such as display position and size on terminal 110 screens all obtains by front end 110.
In an embodiment of the present utility model, front end 110 is that local tv station or television operator are used to the server playing, programme.In another embodiment of the present utility model, terminal 120 is digital television systems.In another embodiment of the present utility model, terminal 120 is set-top box.
Fig. 2 is a headend equipment structured flowchart of the present utility model.This headend equipment comprises that data generate and playback equipment 210, multiplexer 220 and modulator 230.
Data generate and playback equipment 210 is used to handle the advertisement picture and controls advertisement insertion time, advertisement duration and advertisement in terminal screen display position and size.
Data generate and playback equipment 210 comprises that picture editor's module 211, ad data are made module 212, the advertisement control data is made module 213, data multiplex module 214 and stream player 215.
Data generate and picture editor's module 211 of playback equipment 210 is handled the advertisement pictures, as the size of advertisement picture or form etc. are adjusted.
Data generate and the ad data making module 212 of playback equipment 210 will become advertisement data file by the advertisement picture making after 211 processing of picture editor's module, and with the form output of this advertisement data file with data flow.This data flow is made up of some packets that comprise ad content information.
Data generate and the advertisement control data making module 213 of playback equipment 210 generates advertisement control data file according to being provided with of preceding end subscriber, and with the form output of this advertisement control data file with data flow.This data flow is made up of some packets that comprise the advertisement control information.This advertisement control data file is used for describing advertisement and inserts time, advertisement duration and advertisement information such as display position and size on terminal screen.Therefore advertisement control data making module 213 is controlled function that end subscriber inserts time, advertisement duration and advertisement information such as display position and size on terminal screen before being used for realizing to advertisement.
The advertisement control data is made module 213 and is defined as follows advertisement control structure body, and this advertisement control structure body is a pith of advertisement control data file.
typedef?struct
{
HR_BYTE uStart；
HR_WORD uDurition；
HR_WORD uShowPositionX；
HR_WORD uShowPositionY；
HR_WORD uWide；
HR_WORD uHigh；
}
PICTURE_CONTROL_STRUCT；
The name of this advertisement control structure body is called PICTURE_CONTROL_STRUCT.When the uStart value is 1, represent display ads at once.The uDurition value is the advertisement duration, and unit is second.The X coordinate that the uShowPositionX value shows for advertisement, the Y coordinate that the uShowPositionY value shows for advertisement.The width that the uWide value shows for advertisement, the height that the uHigh value shows for advertisement.By the definition to advertisement control structure body PICTURE_CONTROL_STRUCT, the user that headend equipment is inserted in advertisement can insert the time to advertisement, and advertisement duration and advertisement display position and size etc. on terminal screen are controlled.
The data flow multiplexing mode is, ad content data stream and advertisement control data stream are multiplexed into a data flow with specific rule, and this specific rule is set by data multiplex module 214.
Illustrate, suppose that it is packet a, packet b that ad content data stream sends packet sequence, advertisement control data stream is packet c, packet d in proper order, the rule of setting according to data multiplex module 214 then, it is packet a, packet d, packet b, packet c in proper order that ad content data stream and advertisement control data are flowed the data flow that obtains after multiplexing.Headend equipment is inserted in different advertisements can set different data flow multiplexing rules for data multiplex module 214, and this specification is just given one example and is illustrated.
Multiplexer 220 is multiplexing according to the television programme data stream that user's request will contain the data flow of ad content and advertisement control information and normal play, and this multiplexed data flow is outputed in the modulator 230.
Illustrate, the order of supposing ad content, advertisement control data stream transmission packet is packet a, packet d, packet b, packet c, television programme data stream is packet e, packet f in proper order, according to the data flow multiplexing mode that multiplexer 220 is set, the data flow after multiplexing is packet a, packet e, packet d, packet f, packet b, packet c in proper order.Headend equipment is inserted in different advertisements can set different data flow multiplexing rules for multiplexer 220, and this specification is just given one example and is illustrated.
Modulator 230 is used to modulate the data flow that this contains ad content, advertisement control and normal tv program, and then obtains modulation signal.This modulation signal can be modulated into the broadcasting signal of corresponding frequency band such as wired, ground, satellite and microwave as required, and this modulation signal is exported with corresponding manner.
Need to prove, usually multiplexer 220 is to occur in two autonomous device modes with data generation and playback equipment 210, but multiplexer 220 also can be present in data generation and the playback equipment 210 with a modular form, and perhaps equipment generation and playback equipment 210 are present in the multiplexer 220 with a modular form.
Below introduce in detail terminal equipment at the described headend equipment of preamble.
Fig. 3 is a terminal equipment structured flowchart of the present utility model.This terminal equipment comprises master chip 310, demodulation module 320, memory module 330, display device 340, SDRAM memory 350.
Demodulation module 320 carries out rectification with the modulation signal that receives, and output comprises the data flow of ad content, advertisement control information and TV programme.
Master chip 310 is realized two-way video decode function by the two-path video decoder module, and then realizes the dynamic play of advertisement video.
Master chip 310 comprises main control MCU 311, demultiplexing module 312, the first video decode module 313, the second video decode module 314, coding module 315 and display module 316.
The data flow that demultiplexing module 312 receives by demodulation module 320 outputs, and this data flow demultiplexing is gone out ad content data stream, advertisement control data stream and television programme data stream according to being provided with of demultiplexing module 312, simultaneously this ad content data stream, advertisement control data stream and television programme data flow point are not transported to the first video decode module 313, main control MCU 311, second video encoding module 314.
It is corresponding that being provided with of demultiplexing module 312 need be provided with multiplexer 220, the data multiplex module 214 that headend equipment is inserted in advertisement, and just the demultiplexing rule of demultiplexing module 312 is corresponding with the multiplexing rule of multiplexer 220, data multiplex module 214.
The first video decode module, 313 reception ad content data streams, and to this ad content data stream decoding, and then the advertisement video of acquisition insertion.The second video decode module, 314 received television program data flow, and to the decoding of television programme data stream, and then the television program video of acquisition normal play.The first video decode module 313 that hence one can see that and the second video decode module 314 are respectively to two-path video---and advertisement video and television program video are decoded, and are implemented in the dynamic function of inserting advertisement video in the normal tv program video by the dual decoding mode.
The advertisement video that coding module 315 receives from the first video decode module 313, from the television program video of the second video decode module 314, and from the advertisement control information that comprises advertisement control structure body PICTURE_CONTROL_STRUCT related content of master control MUC311; While is according to the related content of advertisement control structure body PICTURE_CONTROL_STRUCT, advertisement video is placed on appointed positions in display device 340 screens, be scaled to the size of appointment, and this is had assigned address and specifies the advertisement video and the normal tv program video of size to be merged into a video.
The described master chip 310 of preamble is to realize by single a slice integrated circuit (IC) chip, realizes having the device of master chip 310 said functions also within protection range of the present utility model by multichip integrated circuit.
Previously described is that advertisement video is inserted in the television program video of normal play, and the utility model equally also has videos such as news, weather forecast, scientific and technological information, house property information are inserted into function in the television program video of normal play.
Obviously, under the prerequisite that does not depart from true spirit of the present utility model and scope, the utility model described here can have many variations.Therefore, the change that all it will be apparent to those skilled in the art that all should be included within the scope that these claims contain.The utility model scope required for protection is only limited by described claims.
Claims (7)
1. headend equipment is inserted in the advertisement of a digital television system, it is characterized in that, comprises that ad data is made module (212), the advertisement control data is made module (213), data multiplex module (214);
Ad data is made module (212) and is linked to each other with data multiplex module (214), and this ad data is made module (212) and sent the streamed advertisement video picture of ad content data to this data multiplex module (214);
The advertisement control data is made module (213) and is linked to each other with data multiplex module (214), and this advertisement control data is made module (213) and sent the streamed advertisement control information of advertisement control data to this data multiplex module (214);
Data multiplex module (214) receives described ad content data stream and advertisement control data stream, and this ad content data stream and advertisement control data stream are multiplexed into an ad content, advertisement control data stream;
Through a multiplexer (220) described ad content, advertisement control data stream are multiplexed into an ad content, advertisement control, television programme data stream with television programme data stream thus.
2. headend equipment is inserted in the advertisement of a kind of digital television system as claimed in claim 1, it is characterized in that comprising picture editor's module (211), this picture editor's module (211) is made module (212) with described ad data and is linked to each other, and the advertisement video picture that this picture editor's module (211) will be handled after the advertisement video picture also will be handled sends to ad data making module (212).
3. headend equipment is inserted in the advertisement of a kind of digital television system as claimed in claim 1, it is characterized in that comprising stream player (215), this stream player (215) links to each other with described data multiplex module (214) and multiplexer (220), data multiplex module (214) sends ad content, advertisement control data stream to this stream player (215), and this stream player (215) outputs to multiplexer (220) with this ad content, advertisement control data stream with specific speed.
4. headend equipment is inserted in the advertisement of a kind of digital television system as claimed in claim 1, it is characterized in that comprising modulator (230), this modulator (230) links to each other with described multiplexer (220), this multiplexer (220) is sent to modulator (230) with ad content, advertisement control, television programme data stream, modulator (230) obtains modulation signal with this ad content, advertisement control, television programme data stream after modulating, and this modulation signal is sent to advertisement insertion terminal equipment.
5. terminal equipment is inserted in the advertisement of a digital television system, it is characterized in that, comprises demultiplexing module (312), main control MCU (311), the first video decode module (313), the second video decode module (314);
Demultiplexing module (312) links to each other with the first video decode module (313), main control MCU (311), the second video decode module (314), and the stream of the ad content data behind the demultiplexing, advertisement control data stream, television programme data flow point are not sent to this first video decode module (313), main control MCU (311), the second video decode module (314);
Coding module (315) and the first video decode module (313), the second video decode module (314), main control MCU (311) links to each other, this first video decode module (311) sends advertisement video to this coding module (315), this second video decode module (314) sends television program video to this coding module (315), this main control MCU (311) sends the advertisement control information to this coding module (315), coding module (315) is merged into a video with this advertisement video and television program video simultaneously according to this advertisement control information control advertisement video.
6. terminal equipment is inserted in the advertisement of a kind of digital television system as claimed in claim 5, it is characterized in that comprising demodulation module (320), this demodulation module (320) links to each other with described demultiplexing module (312), and this demodulation module (320) converts modulation signal data flow to and this data flow is sent to this demultiplexing module (312).
7. a digital television system is characterized in that comprising that headend equipment is inserted in the described advertisement of claim 1 and terminal equipment is inserted in the described advertisement of claim 5.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNU200920105542XU CN201369799Y (en) | 2009-02-24 | 2009-02-24 | Advertisement insertion equipment in digital television system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNU200920105542XU CN201369799Y (en) | 2009-02-24 | 2009-02-24 | Advertisement insertion equipment in digital television system |
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| CN201369799Y true CN201369799Y (en) | 2009-12-23 |
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| CNU200920105542XU Expired - Fee Related CN201369799Y (en) | 2009-02-24 | 2009-02-24 | Advertisement insertion equipment in digital television system |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102131122A (en) * | 2011-01-21 | 2011-07-20 | 四川长虹电器股份有限公司 | Method for digital television to display advertisement in play state |
| CN102318358A (en) * | 2011-05-26 | 2012-01-11 | 华为技术有限公司 | Method, device and system for advertisement insertion |
| CN103442295A (en) * | 2013-08-23 | 2013-12-11 | 天脉聚源(北京)传媒科技有限公司 | Method and device for playing videos in image |
| CN104301763A (en) * | 2014-10-29 | 2015-01-21 | 帕诺迪电器（深圳）有限公司 | Digital television image-text advertisement processing method and system |
| CN106507200A (en) * | 2015-09-07 | 2017-03-15 | 腾讯科技（深圳）有限公司 | Video-frequency playing content insertion method and system |
| CN106658157A (en) * | 2016-11-25 | 2017-05-10 | 三星电子（中国）研发中心 | Video playing method and device |
-
2009
- 2009-02-24 CN CNU200920105542XU patent/CN201369799Y/en not_active Expired - Fee Related
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102131122A (en) * | 2011-01-21 | 2011-07-20 | 四川长虹电器股份有限公司 | Method for digital television to display advertisement in play state |
| CN102318358A (en) * | 2011-05-26 | 2012-01-11 | 华为技术有限公司 | Method, device and system for advertisement insertion |
| WO2011144092A3 (en) * | 2011-05-26 | 2012-04-26 | 华为技术有限公司 | Method, device and system for advertisement insertion |
| CN103442295A (en) * | 2013-08-23 | 2013-12-11 | 天脉聚源(北京)传媒科技有限公司 | Method and device for playing videos in image |
| CN104301763A (en) * | 2014-10-29 | 2015-01-21 | 帕诺迪电器（深圳）有限公司 | Digital television image-text advertisement processing method and system |
| CN106507200A (en) * | 2015-09-07 | 2017-03-15 | 腾讯科技（深圳）有限公司 | Video-frequency playing content insertion method and system |
| WO2017041513A1 (en) * | 2015-09-07 | 2017-03-16 | 腾讯科技（深圳）有限公司 | Video playback content insertion method, device and storage medium |
| US10728613B2 (en) | 2015-09-07 | 2020-07-28 | Tencent Technology (Shenzhen) Company Limited | Method and apparatus for content insertion during video playback, and storage medium |
| CN106507200B (en) * | 2015-09-07 | 2020-09-01 | 腾讯科技（深圳）有限公司 | Video playing content insertion method and system |
| CN106658157A (en) * | 2016-11-25 | 2017-05-10 | 三星电子（中国）研发中心 | Video playing method and device |
| CN106658157B (en) * | 2016-11-25 | 2019-11-08 | 三星电子（中国）研发中心 | A video playback method and device |
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| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20091223 Termination date: 20180224 |
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| CF01 | Termination of patent right due to non-payment of annual fee |