CN201351008Y

CN201351008Y - Video package

Info

Publication number: CN201351008Y
Application number: CNU2008201772875U
Authority: CN
Inventors: 陈明发
Original assignee: HAINAN YAYUAN ANTI-COUNTERFEITING TECHNOLOGY INSTITUTE
Current assignee: MEIKEI PRINTING CO., LTD.
Priority date: 2008-09-26
Filing date: 2008-11-11
Publication date: 2009-11-25
Anticipated expiration: 2018-11-11
Also published as: CN101447155A; CN101393714A; CN101425245A; CN101685587B; CN101393715A; CN101685587A

Abstract

The utility model provides a video package. A video player is mounted on a package, and product information such as video advertisement is stored in the video player; the video package is exhibited on a supermarket shelf; and the video player can play the information such as the video advertisement in order to attract customers to buy.

Description

The video packing material

Technical field

The utility model relates to a kind of packing material that is provided with video player.

Background technology

On the shelf of market, the similar commodity of numerous brands on view are in order to improve client's attention rate, attract the product of purchase of customer oneself, product manufacturing firm does not stint a flower huge sum of money and improves the packing class, so that oneself product is different from competitor's product, thereby the attraction client notes.Comparatively outstanding have alcohol product, moon cake series products, a gift series products.

In order to impel client to choose the product of oneself, some producers also send the mass promotion personnel to retail market (sales field), when introducing product performance towards client, promoting production marketing.

Stationary object is compared in mobile, the easier concern that causes human eye.In order to utilize this vision physiological characteristic, people have been designed to the innervation sign of frequent flash of light with the sign that hope such as automobile warning lamp, steering indicating light, alarm lamp, aircraft navigation lamp, advertisement neon light come into the picture.

We often have such experience, and a kind of household electrical appliance have been broken, and when perhaps not knowing how to manipulate, but look for loseing products instruction product informations such as repair circuit figure.

Pertinent data shows that the actv. commodity display can cause client's desire to buy, and can impel client to take the purchase action, and attractive commodity display can drive the sales growth of 30%-40%, is far longer than the sale lifting that sales promotion brings.

The utility model content

The purpose of this utility model: a kind of video packing material is provided, notes, attract its product of purchase of customer to attract client.

The technical scheme of the utility model video packing material is as follows.

A kind of video packing material, it comprises packing material (1) and is installed in color screen video player (2) on the described packing material (1).

In video player (2), can store video information (as product video ads, use demonstration and speech sound eeplaining, safety instruction, repair circuit figure, real and fake discrimination explanation, sales promotion information, corporate image presenting programs etc.) about its product.

So, when the utility model is given in the sales field, just can play video ads, thereby attract client's eyeball, promotion purchase of customer about its product.

Video player described in the utility model (2) is a kind of electronics package product (for example commercially available MP4) that can playing video file, because it is a kind of commercially available ripe electronics package product, therefore, this paper repeats no more.Broad sense, MP4 is a kind of multi-functional player that integrates audio frequency, video, picture browsing, e-book etc.

Compared with prior art, the utility model can produce following beneficial effect:

1. attract client, promotion: on the shelf of market, client is easy to had the product of video ads (dynamic menu and sound) to attract by self broadcast, thereby improves the novel sense of attention, increase and the sales volume of commodity.

2. can be used as that exhibit uses, free playing advertisements: the product display with video packing material is on the shelf of market the time, and it can be used as the exhibit use; Client can see the advertisement about product self that it is play, and this equals the market shelf have been treated as advertisement position.

Therefore, we can say that the video packing material opened up new advertisement position, made full use of the market space resources, and can freely play the advertisement of product self.

3. oneself solicit customers or business, save human resources: the video packing material can oneself enliven, and introduces oneself from trend client propaganda, promotes purchase of customer, from certain angle, has replaced sales promotion personnel's work, can save a part of manpower resource.

4. data such as product description of operation is difficult for losing: product use demonstration with explanation, product safety prompting, product repair circuit figure, product description of operation, guarantee to keep in good repair phone, keep in repair product informations such as contact person and be stored in the video player, lose never, can browse use at any time.

5. video specification, directly perceived lively: the product that is stored in the video player uses demonstration and explanation, can be staff's video frequency programs such as operation demonstration video recording, explanation, advertising, and is directly perceived lively, easily-learned easily mastered.

6. inflexible written historical materials such as product description of operation from then on can voiceization, videoization, and is directly perceived lively, is suitable for special populations such as illiteracy, blind person, amblyope and grasps product know-how.

7. auto alarm, safe consumption: in the video player (2), important hints information such as the date manufactured of being stored, expired warning expire and can remind the customer automatically, thereby ensure consumer safety consumption.

For above-mentioned purpose of the present utility model, feature and advantage can be become apparent, the utility model integrated optimization embodiment cited below particularly, and conjunction with figs. is elaborated.

Description of drawings

Fig. 1 is the utility model (embodiment one) video packing material (liquor) structural representation.

Drawing reference numeral explanation: 1-packing material; The 2-video player.

The specific embodiment

Embodiment one:

Make a kind of video packing material.

As shown in Figure 1, select a kind of liquor of certain brand for use, at the window of a 75mm * 55mm of the side of its packing box (1) excavation.

Purchase MP4 that a kind of color screen is of a size of 65mm * 45mm as video player (2), deposit the product informations such as video ads of this brand liquor in it in, make it power-on and just can play by automatic circulation.

It is good that above-mentioned MP4 is mounted to the window internal fixation, a kind of video wine box.This liquor is given in sales fields such as market shelf, restaurant's show window, its video ads of power-on loop play just can attract client to pay close attention to, buy its liquor.

The size of video player described in the utility model (2) color screen, changeable, both can arrive the same greatly greatly with a side of packing material (1), also may diminish to the same little with the trade mark literal of product.

Claims

1, a kind of video packing material is characterized in that: it comprises product package material (1) and is installed in color screen video player (2) on the described packing material (1).