CN201302803Y

CN201302803Y - Multimedia poster

Info

Publication number: CN201302803Y
Application number: CNU2008202039186U
Authority: CN
Inventors: 顾箭; 刘文劼; 盛小宁; 陈炯; 李宇翔; 谭樯
Original assignee: China Mobile Group Guangdong Co Ltd
Current assignee: China Mobile Group Guangdong Co Ltd
Priority date: 2008-11-24
Filing date: 2008-11-24
Publication date: 2009-09-02
Anticipated expiration: 2018-11-24

Abstract

The utility model discloses a multimedia poster. The multimedia poster comprises a poster body on which a non-contact label is arranged. The label includes an RFID antenna and a storage module, and the storage module stores multimedia information. The utility model greatly enriches the functions of the original poster, and realizes the interaction between the poster and the user.

Description

A kind of multimedia placard

Technical field

The utility model relates to a kind of placard, relates in particular to a kind of multimedia placard with band wireless transport module.

Background technology

NFC (Near Field Communication) technology is to be integrated by the non-contact radio-frequency identification (RFID) and the technology that interconnects to develop.NFC combines contactless smart identification and interconnected two kinds of technology, can realize wireless near field communication between mobile device, consumer-elcetronics devices, PC and smart machine.What this technology was at first accepted by people is exactly the contactless smart IC-card.Non-contact IC card is a new technology that grows up recent years in the world, and its success REID and IC-card technology are combined, be through with passive (non-transformer in the card) contacts this difficult problem with exempting from, and is a quantum jump of field of electronic devices.Card near the read write line surface, is finished data write operation by the transmission of radiowave in the certain distance scope.

Along with constantly incorporating of " contactless mutual " notion, people's life begins to break away from gradually the constraint of intermediate equipment to the operator, originally loaded down with trivial details running program begins to become simply, and each big electronic faucet enterprise is also challenging the application of non-contact technology aspect mobile one after another.

Wherein the RFID radio-frequency (RF) identification is a kind of contactless automatic identification technology, and it is by the automatic recognition objective object of radiofrequency signal and obtain related data, and identification work need not manual intervention, can work in various rugged surroundings.The RFID technology can be discerned high-speed moving object and can discern a plurality of labels simultaneously, and is swift and convenient to operate.The decipherment distance of RFID can reach tens meters far away from several centimetres.

On the other hand, placard is the very common a kind of poster forms of people, is used for activities such as film, drama, match, theatrical performances more.Usually to write movable character in the placard clearly, contents such as movable sponsor, time, place.The language requirement of placard is brief and concise, and form will be accomplished novel and beautiful.Placard is compared other advertisement and is had the advantages that picture is big, content is extensive, artistic expression is abundant, hyperopia result is strong.The technology of planar design is mainly adopted in the design of placard at present, uses image processing softwares such as Photoshop, CorelDRAW to design.

Though present plane placard can play the effect of propaganda, it has following shortcoming: 1) traditional placard can't provide multimedia messages.It belongs to a kind of of print media, does not have audio, can only strengthen through shape and look to get the message across, and multimedia service can not be provided.The tradition placard be by means such as picture, literal, color, contrast reach persuasion, point out, get the message across, aesthetic effect, but can't provide abundanter content of multimedia, the for example download of electronic information such as the tinkle of bells, song, picture, the eye that it can draw a crowd, but the loaded information amount is limited.

2) can not carry out interaction with the user.Traditional placard transmission of Information is unidirectional, and the viewer only can can't also can't see others' comment to the placard related content from visually obtaining the graph text information of placard with own information feedback to placard, so placard and user can't carry out interaction.

3) content of placard can't be upgraded and manage.Traditional placard is just finalized the design once the printing and making back that completes, and can't make amendment and upgrades its information content.Upgrade the content of placard if desired, must print placard again, placard originally can not continue to reuse, and has increased cost of manufacture.

The utility model content

The purpose of this utility model is, proposes a kind of new multimedia placard, enriches original placard function, and realization placard and beholder's is mutual.

The technical solution adopted in the utility model is as follows: a kind of multimedia placard, comprise the placard body, and the placard body is provided with a noncontact tag, and label comprises RFID antenna and memory module, and the memory module internal memory contains multimedia messages.

Described noncontact tag also successively preface be connected with to noncontact tag carry out read-write operation the read/write head controller, wireless transmission data is carried out the data transfer management module of encoding and decoding and encryption and decryption and is accepted and send the EDGE transport module of order and information to it from background server.

The beneficial effects of the utility model are as follows:

1) on traditional placard, increases the contactless identification chip, on chip, store multimedia messages, make traditional placard that the more content of multimedia of horn of plenty is provided, the user can download multimedia messagess such as the tinkle of bells, picture, song by having the mobile phone of contactless identification function from the multimedia placard;

2) make traditional placard possess interactive function with the user.The user not only can make comments by the mobile phone with RFID function and upload on the multimedia placard, can browse others' comment simultaneously, makes multimedia have the function of broadcasting bulletin system (BBS).

3) provide the distribution platform of digital publishing rights for content service provider, can come update content, also can realize remote update by wired or wireless network by the content stores card of changing magazine.

Description of drawings

Fig. 1 is the structural representation of the utility model embodiment.

Fig. 2 is the circuit module structural representation of the utility model embodiment.

Embodiment

Placard structure such as Fig. 1 comprise placard body 1, and the circuit module 2 that is located at placard body 1 back side.

The structure of circuit module 2 comprises noncontact label 3, read/write head controller 4, data transfer management module 5 and wireless transport module 6 as shown in Figure 2.

1) noncontact tag

Multimedia placard end embeds the noncontact label in papery placard the inside, and wherein the noncontact label has comprised RFID antenna 32 and memory module 31.The user can use the mobile phone of band contactless identification function to read and download the electronic information such as music, picture and video of tag storage by the antenna of label, also can read the BBS comment that others delivers this placard, and can deliver comment by the module for reading and writing of mobile phone to this placard.

2) read/write head controller

Be responsible for noncontact tag is carried out read-write operation.Convenient long-rangely it is managed and upgrade by the EDGE module.

3) data transfer management module

Be responsible for wireless transmission data carried out work such as encoding and decoding and encryption and decryption.

4) EDGE transport module

Be responsible for sending order and information from background server acceptance with to it.

5) background server

Be responsible for the content of multimedia of each multimedia placard is monitored and managed, and can be to each placard point the content of multimedia remote update of making, and to the content of each point make amendment, operation such as deletion.

The reciprocal process of user and multimedia placard is as follows:

1) mobile subscriber who has the contactless identification functional mobile phone comes into the multimedia placard, opens the placard contactless identification client-side program of mobile phone;

2) near the noncontact label information of the automatic search of the client-side program of mobile phone;

3) from mobile phone client program, select a multimedia placard label after, category is listed a few class content of multimedia such as music, video, picture, text reviews of this tag storage.

4) select wherein a class content after, list corresponding multimedia tabulation, the user can download and watch it, delivers text reviews in the BBS of this label forum simultaneously.

Claims

1. A multimedia poster, including a poster body, characterized in that: the poster body is provided with a non-contact label, the label includes an RFID antenna and a storage module, and multimedia information is stored in the storage module.

2. The multimedia poster as claimed in claim 1, characterized in that: the non-contact tag is also sequentially connected to a read-write head controller for reading and writing operations on the non-contact tag, and to encode the data transmitted wirelessly. The data transmission management module that decodes and encrypts and decrypts, and the EDGE transmission module that receives and sends commands and information from the background server.