CN1952970A

CN1952970A - A network advertisement system and method based on electron reading

Info

Publication number: CN1952970A
Application number: CNA2005101139489A
Authority: CN
Inventors: 王光明
Original assignee: Individual
Current assignee: Individual
Priority date: 2005-10-17
Filing date: 2005-10-17
Publication date: 2007-04-25

Abstract

This invention provides one network ad method and system based on electron article with good ad effect as electron read right and charging, wherein, the network ad system can bind digital codes content and ad content process window to user by electron reader through user visiting one digital codes; it displays the ad content process window in code content process on screen onto user screen and to open the relative files on ad content process window.

Description

A kind of network advertisement method and system based on electron reading

Technical field

The present invention relates to a kind of network advertisement method and system based on electron reading.Specifically, the present invention relates to based on the network advertisement method and the system that digital code content and ad content are bundled the electron reading of presenting to the user.Involved in the present invention to content comprise: based on the network advertisement method and the system of electron reading, constitute the server and the terminal of network ads system, write down the medium of ad content associated documents transmission procedures therein, write down the medium of electron reading content-data processing specific program therein, and the ad content of digital code content and the replaceable ad content that presents is handled window bundle the electron reading creator of presenting to the user and write down the medium that the ad content processing window of digital code content and the replaceable ad content that presents is bundled the electron reading creation procedure of presenting to the user therein.

Background technology

In view Internet, can browse or download to electron reading dissimilar, different content.But at present, encryption and the control of authority for electron reading is a great technical barrier.On network, be safe without any thing, encrypt the synchronized development of the technology that cracks, easy, cheap Network Transmission condition, and the network security environment that is not vulnerable to legal restraint, making that the pirate infringement incident of electron reading is in vogue, this makes the difficulty of the copyright rights and interests change of safeguarding electron reading.Number of patent application .99125396.5 provides a kind of method of safeguarding the electron reading copyright.This method is that a kind of charge is a purpose preventing to copy as prerequisite, so duplicate effect though play certain restriction, simultaneously also because the netizen to the conflict of charge, and promotes difficulty, and then the rights and interests of copyright is shunk.On the one hand, the netizen has the free of height and charge right to choose, and on the one hand, the rights and interests of electron reading copyright need be protected.How to do, become the emphasis of safeguarding the copyright rights and interests.

From another aspect, at present digital code content and ad content are bundled the ad content that presents in the electron reading of presenting to the user by permanent changeless.In other words, the ad content that presents in the content such as for example common e-magazine of electron reading, electronic newspaper, picture, video can not be replaced.Wherein ad content is after requirement according to the advertiser completes, as the part of content, to be included in the electron reading content.Then, by network download or be stored in the computer-readable record carrier, or the mode of online browse, hand in reader's the hand.So far, be included in advertising message in the electron reading by permanent changeless being included in the electron reading.The aforementioned work unless try again could be changed.And the ad content that includes in the electron reading of being collected by the user is can not be changed forever.This makes and utilizes the electron reading releasing advertisements, and changes ad content at any time, the difficulty that more effective releasing advertisements becomes.

Again from an aspect, people's the reading matter that will inevitably read some in life.Electron reading is of a great variety, and is abundant in content, satisfied each stratum, different aspect, all ages and classes section crowd's needs, for the user provides maximum selection space and degree of freedom.Each reading matter is all because its unique characteristics, and has the permanent audient of some.From the angle of advertisement, these audients bring commercial audience high-quality and the maximization audient.But present situation is, utilizing electron reading to carry out aspect the ad distribution, and various electron readings are done things in his own way, nonintercourse mutually, and colony is sporadicly cut apart with commercial audience; Add on the Regional Distribution and be dispersed in all over the world, and One's name is legion, therefore also just inevitably cause electron reading audient's dispersion, one of enforcement can be issued synchronously, it is very difficult that the advertising plan that is easy to manage becomes.

The purpose of this invention is to provide a kind ofly, can overcome the network advertisement method and the ad system based on electron reading of aforementioned related art characteristics deficiency.Concrete, the electron reading reservation bundles the method for presenting to the user with digital code content and ad content, and just ad content is to handle in the window at the ad content of the replaceable ad content that presents to present to the user's.Be stored in the ad content that the electron reading of variety classes in the various computing machine, different content presents and handle window by advertizer's server unified management by the ad content of the replaceable ad content that presents.The ad content that electron reading presents can be by advertizer's server, upgrade at any time so that high efficiency be advertiser's releasing advertisements.Especially by network ads system of the present invention, realize the copyright rights and interests of electron reading are effectively transformed to the due advertisement economy income of copyright, and electron reading copyright rights and interests are effectively safeguarded.Simultaneously, pay because advertising fee is the copyright rights and interests of electron reading, thus the user can be under free environment viewing electronic reading materials, enjoy the enjoyment that electron reading brings.

Summary of the invention

1. in order to realize foregoing,, provide a kind of network advertisement method based on electron reading according to the present invention.This method is by network server and terminal to be interconnected in the network ads system that constitutes to realize, makes server can intercom mutually with terminal.Wherein, server (be not limited to the advertizer's or and electron reading the supplier's or and third-party), store digital code content and ad content are bundled the electron reading of presenting to the user, download or online reading (the electron reading quantity of storing in the server is not limited to any numerical value) for the terminal user.Server sends digital code content and ad content is bundled the electron reading of presenting to the user.Terminal receives electron reading and present digital code content and ad content on user's screen.Here, electron reading is the ad content of digital code content and the replaceable ad content that presents to be handled window bundle the electron reading of presenting to the user.Electron reading or electron reading content-data are handled specific program and are contained one or more pointers, utilize this pointer can find the server that sends the ad content associated documents.Server shown in the pointer is sent in ad content and handles the ad content associated documents that window is opened.Terminal receives the ad content associated documents that send from the server shown in the pointer.When on user's screen, presenting ad content processing window, the ad content associated documents are handled window at ad content open.Along with the replacement of the ad content associated documents of opening at ad content processing window, the ad content that presents at ad content processing window is replaced.

After in the local document store of electron reading file storage in terminal, no matter whether the user visits electron reading, whether electron reading content-data processing specific program order COMPUTER DETECTION will be handled the ad content associated documents that open in window at each ad content legal.When detecting less than legal ad content associated documents, refusal presents the digital code content on screen, simultaneously the associated documents request unit produces one and the ad content associated documents is sent to the request of being handled the indicated address of the address pointer of ad content associated documents in the terminal local document store that window comprised by ad content, and call be recorded in advance the electron reading content-data handle specific program or and electron reading in indication send the pointer of address of the server of ad content associated documents, transmit a request to server shown in the pointer.Ad content associated documents dispensing device responds this request in the server, reads the ad content associated documents from storer, and the ad content associated documents are sent to terminal.Terminal receives the ad content associated documents, is stored in the local document store of described terminal.After this, as long as the user needs, can visit electron reading at any time.The electron reading content-data is handled the visit of specific program detection to electron reading, when the visit that detects electron reading, the order computing machine reads the data in the electron reading, with digital code content related data or and the ad content of the replaceable ad content that the presents attribute data branch of handling window task the associated documents device for opening, on screen, present and in the process of digital code content ad content is handled window and be presented on user's screen, and the ad content associated documents are handled in the window at ad content open.

2. in order to realize foregoing,, provide a kind of network ads system based on electron reading according to the present invention.This system interconnects server and terminal by network and constitutes, and makes server can intercom mutually with terminal.Wherein, server (be not limited to the advertizer's or and electron reading the supplier's or and third-party), store digital code content and ad content are bundled the electron reading of presenting to the user, download or online reading (the electron reading quantity of storing in the server is not limited to any numerical value) for the terminal user.Server sends digital code content and ad content is bundled the electron reading of presenting to the user.Terminal receives electron reading and present digital code content and ad content on user's screen.Here, electron reading is the ad content of digital code content and the replaceable ad content that presents to be handled window bundle the electron reading of presenting to the user.Electron reading or electron reading content-data are handled specific program and are contained one or more pointers, utilize this pointer can find the server that sends the ad content associated documents.Server shown in the pointer is sent in ad content and handles the ad content associated documents that window is opened.Terminal receives the ad content associated documents that send from the server shown in the pointer.When on user's screen, presenting ad content processing window, the ad content associated documents are handled window at ad content open.Along with the replacement of the ad content associated documents of opening at ad content processing window, the ad content that presents at ad content processing window is replaced.

Described network ads system based on electron reading comprises:

An electron reading content-data is handled isolated plant, is used for described terminal inner, and according to predetermined data processing method (program), whether the order COMPUTER DETECTION will be handled the ad content associated documents of opening in the window at each ad content legal.In the visit that detects electron reading, whether legal testing result allows or refuses the digital code content is presented will to handle the ad content associated documents of opening in the window at each ad content according to COMPUTER DETECTION.Under the legal situation of ad content associated documents, when the visit that detects electron reading, the order computing machine reads the data in the electron reading, with digital code content related data or and the ad content of the replaceable ad content that the presents attribute data branch of handling window task the associated documents device for opening, on screen, present and in the process of digital code content ad content is handled window and be presented on user's screen, and the ad content associated documents are handled in the window at ad content open.

An associated documents device for opening is used for described terminal inner, according to predetermined data processing method (program), the digital code content is opened in digital code contents processing window.Or the ad content associated documents in handling window, are opened ad content.Intuitively with the digital code content in digital code contents processing window or and ad content is presented on terminal user's indicator screen in ad content is handled window.

An ad content associated documents request unit, be used for after electron reading is stored in the terminal local document store, before electron reading is accessed according to preset time, perhaps after detecting the visit of user to electron reading, whether detection will be handled the ad content associated documents of opening in the window at each ad content legal.When detecting less than legal ad content associated documents, produce one the ad content associated documents are sent to the request of being handled the indicated address of the address pointer of ad content associated documents in the terminal local document store that window comprised by ad content, request sends the ad content file.And call be recorded in advance the electron reading content-data handle specific program or and the electron reading content data packets in indication send the pointer of address of the server of ad content associated documents, transmit a request to server shown in the pointer.

An electron reading dispensing device is used in response to the request of sending from terminal, sends electron reading.Transmission is handled window with the ad content of digital code content and the replaceable ad content that presents and is bundled the electron reading of presenting to the user.

An ad content associated documents dispensing device is used in response to the request of sending from terminal, sends the ad content associated documents.Transmission is suitable for the electron reading content-data and handles the ad content file that ad content that dedicated window presents is handled window.

3. according to another aspect of the present invention, provide a kind of server with electron reading dispensing device, this device sends electron reading in response to the request of sending from terminal.Here, electron reading is the ad content of digital code content and the replaceable ad content that presents to be handled window bundle the electron reading of presenting to the user.Electron reading or electron reading content-data are handled specific program and are contained one or more pointers, utilize this pointer can find the server that sends the ad content associated documents.Server shown in the pointer is sent in ad content and handles the ad content associated documents that window is opened.Terminal receives the ad content associated documents that send from the server shown in the pointer.When on user's screen, presenting ad content processing window, the ad content associated documents are handled window at ad content open.Along with the replacement of the ad content associated documents of opening at ad content processing window, the ad content that presents at ad content processing window is replaced.

4. according to another aspect of the present invention, provide a kind of computer-readable medium, write down an electron reading router therein, this program is used in response to the request of sending from terminal, sends electron reading.Here, electron reading is the ad content of digital code content and the replaceable ad content that presents to be handled window bundle the electron reading of presenting to the user.Electron reading or electron reading content-data are handled specific program and are contained one or more pointers, utilize this pointer can find the server that sends the ad content associated documents.Server shown in the pointer is sent in ad content and handles the ad content associated documents that window is opened.Terminal receives the ad content associated documents that send from the server shown in the pointer.When on user's screen, presenting ad content processing window, the ad content associated documents are handled window at ad content open.Along with the replacement of the ad content associated documents of opening at ad content processing window, the ad content that presents at ad content processing window is replaced.

5. according to another aspect of the present invention, provide a kind of server, and this server is the server of address shown in the one or more pointers that include in advance in electron reading or electron reading content-data handling procedure with ad content associated documents dispensing device.This device sends the ad content associated documents in response to the request of sending from terminal.Here, the ad content associated documents are to bundle the ad content that electron reading provided of presenting to the user at the ad content processing window with digital code content and the replaceable ad content that presents to handle the ad content associated documents that window is opened.

6. according to another aspect of the present invention, provide a kind of computer-readable medium, write down an ad content associated documents router therein, this program is used in response to the request of sending from terminal, sends the ad content associated documents.Wherein, this program command sends the ad content associated documents, here, the ad content associated documents are to bundle the ad content that electron reading provided of presenting to the user at the ad content processing window with digital code content and the replaceable ad content that presents to handle the ad content associated documents that window is opened.And the router that sends the ad content associated documents is installed in the server of address shown in the one or more pointers that include in advance in electron reading or the electron reading content-data handling procedure.

7. according to another aspect of the present invention, provide a kind of being used for that digital code content and ad content are bundled the terminal that the electron reading of presenting to the user is presented to the user.Here, electron reading is the ad content of digital code content and the replaceable ad content that presents to be handled window bundle the electron reading of presenting to the user.Electron reading or electron reading content-data are handled specific program and are contained one or more pointers, utilize this pointer can find the server that sends the ad content associated documents.Server shown in the pointer is sent in ad content and handles the ad content associated documents that window is opened.Terminal receives the ad content associated documents that send from the server shown in the pointer.When on user's screen, presenting ad content processing window, the ad content associated documents are handled window at ad content open.Along with the replacement of the ad content associated documents of opening at ad content processing window, the ad content that presents at ad content processing window is replaced. and this terminal comprises

The said ad content associated documents of the present invention are not limited to receive by network.The ad content associated documents can be stored in the file memory of server, also can be stored in other any " computer-readable record carrier ".Here " computer-readable record carrier " comprise floppy disk, CD, ROM, EPROM, EEPROM, DVD etc. arbitrarily " movably physical support " and in be loaded on ROM, RAM in the various computing machines, HD etc. " the fixing physical support of using " arbitrarily, the short time such as communication loop and carrier wave keep the communications carrier of program when being the network convey program of representative by LAN (LAN (Local Area Network)), WAN (wide area network) with the Internet perhaps.When distribution or transmitting the computer-readable record carrier, also distribution or and propagated the ad content associated documents.

8. according to another aspect of the present invention, provide a kind of medium, this medium is presented to the user applicable to digital code content and ad content are bundled.This medium recording electron reading content-data is handled specific program.Electron reading content-data handling procedure produces ad content associated documents requestor.Whether the order COMPUTER DETECTION will be handled the ad content associated documents of opening in the window at each ad content legal.In the visit that detects electron reading, whether legal testing result allows or refuses the digital code content is presented will to handle the ad content associated documents of opening in the window at each ad content according to COMPUTER DETECTION.Under the legal situation of ad content associated documents, when the visit that detects electron reading, the order computing machine reads the data in the electron reading, with digital code content related data or and the ad content of the replaceable ad content that the presents attribute data branch of handling window task the associated documents device for opening, on screen, present and in the process of digital code content ad content is handled window and be presented on user's screen, and the ad content associated documents are handled in the window at ad content open.This medium contains the pointer of address that one or more indications send the server of ad content associated documents, utilize this pointer can find the server that sends the ad content associated documents (when pointer in this medium is illustrated, in electron reading 3, or other also contains this pointer in can invoked data and there is no need.)。

The data processing method that comprises in this medium is described by any language and describing method, no matter be source code or binary form.In addition, can be, but be not limited to single structure that it also comprises as module and program and disperses to constitute, and OS (operating system) reaches the medium of its function for the single program concerted action of representative.And this medium is compatible mutually with network ads system of the present invention.

9. according to another aspect of the present invention, provide a kind of electron reading creator, this creator comprises

A memory storage, electron reading is stored in wherein,

An input media is used to import the digital code content that electron reading includes, and the property related data of input digit code content; The ad content that input and electron reading digital code ties content are presented to user's the replaceable ad content that presents is together handled the property related data of window; And import the pointer of address that one or more indications send the server of ad content associated documents, utilize this pointer can find the server that sends the ad content associated documents (when pointer in electron reading is illustrated, in electron reading data content handling procedure, or other also contains this pointer in can invoked data and there is no need.)；

A data treating apparatus is used for illustrating the digital code content that the electron reading imported at input media includes, the property related data of digital code content; The ad content of together presenting to user's the replaceable ad content that presents with electron reading digital code ties content is handled the property related data of window; The pointer of the address of the server of one or more indications transmission ad content associated documents, (this pointer can be handled in the specific program 4 at the electron reading content-data and be illustrated to utilize this pointer to find to send the server of ad content associated documents, also can be recorded in the electron reading 3, or other can invoked data in.)；

10. according to another aspect of the present invention, a kind of medium is provided, be suitable for comprising a memory storage, an input media and a data treating apparatus, the ad content of digital code content and the replaceable ad content that presents handled the creator that window bundles the electron reading electron reading of presenting to the user.A memory storage, electron reading is stored in wherein.An input media is used to import the digital code content that electron reading includes, and the property related data of input digit code content; The ad content that input and electron reading digital code ties content are presented to user's the replaceable ad content that presents is together handled the property related data of window; And import the pointer of address that one or more indications send the server of ad content associated documents, utilize this pointer can find the server that sends the ad content associated documents (when pointer in this medium is illustrated, in electron reading 3, or other also contains this pointer in can invoked data and there is no need.)；

A data treating apparatus is used for illustrating the digital code content that the electron reading imported at input media includes, the property related data of digital code content; The ad content of together presenting to user's the replaceable ad content that presents with electron reading digital code ties content is handled the property related data of window; The pointer of the address of the server of one or more indications transmission ad content associated documents, utilize this pointer can find the server that sends the ad content associated documents (when pointer in this medium is illustrated, in electron reading 3, or other also contains this pointer in can invoked data and there is no need.)；

The creation procedure that described medium will be suitable for the electron reading file of ad system of the present invention is recorded in wherein, wherein:

The creation procedure order computing machine that is suitable for the electron reading file of ad system of the present invention is carried out the digital code content that the electron reading import includes, the property related data of digital code content in input media; The ad content of together presenting to user's the replaceable ad content that presents with electron reading digital code ties content is handled the property related data of window; The pointer of the address of the server of one or more indications transmission ad content associated documents utilizes this pointer can find the server that sends the ad content associated documents; Also .... data processing.

Here, " electron reading " is interpreted as that widely content includes the digital code content of any one or multiple even all types, and with the storage of binary numeral form, propagate, the reading matter for people read all is referred to as electron reading.It is the physics existing way with the electronic media, can be stored in the computer-readable record carrier.It can be replicated, with the internet or and the computer-readable record carrier be circulation, and use, by downloading or online form is read by computing machine or similar devices.At present common form as, e-magazine, e-book, electronic newspaper, e-magazine, software reading matter, audio-visual video, three-dimension virtual reality works, all kinds of picture, information file etc.Here, electron reading can be need not surf the Net just to be presented separately.Maybe can be that content material as webpage presents in webpage.When mentioning " legal ad content associated documents ", " illegal " is ad content associated documents, ad content associated documents to be arranged to the cut-off date except referring to detect less than terminal storage, also comprises other any constraint condition that the advertizer sets.For example, illegal modifications ad content file, or the advertisement associated documents that provide of non-advertizer.Present the digital code content in user's the process on screen when mentioning being meant of " bundling ", the ad content that presents the replaceable ad content that presents is handled window.Under the situation that the ad content processing window of the replaceable ad content that presents can not be presented, the digital code content can not normally be presented.The method that bundles can be to reach aforementioned purpose any means, for example, data is recorded in the literature kit, and encapsulation, when duplicating the digital code content, the ad content of the replaceable ad content that presents is handled window and is replicated together.The electron reading file of the said suitable ad system of the present invention of the present invention is not limited to receive by network.The electron reading file can be stored in the file memory of server, also can be stored in other any " computer-readable record carrier ".Here " computer-readable record carrier " comprise floppy disk, CD, ROM, EPROM, EEPROM, DVD etc. arbitrarily " movably physical support " and in be loaded on ROM, RAM in the various computing machines, HD etc. " the fixing physical support of using " arbitrarily, the short time such as communication loop and carrier wave keep the communications carrier of program when being the network convey program of representative by LAN (LAN (Local Area Network)), WAN (wide area network) with the Internet perhaps.When distribution or transmitting the computer-readable record carrier, also distribution or and propagated the electron reading file.Here said " advertisement " should be interpreted as widely, makes a certain things publicly and known widely, and the object of advertisement is not limited to commodity or incident (the same meaning is suitable at a full piece of writing)." content " is meant the information of digital code formal specification." associated documents " this term relates to can be by " associated documents are opened program " all types of files at terminal operating.For instance, associated documents comprise html file, audio files, video file and image file etc.Be to open any file layout that program is opened by the associated documents that electron reading content-data handling procedure is assigned.Associated documents relate to the file with following extension name--.html, pdf, and .mp3 .doc, .AVI.xls .ppt .exe .dir, TIF, jpg, pcx, BMP, GIF and the file layout of herein not mentioning." associated documents are opened program " can be that the associated documents that electron reading content-data processing specific program produces are opened program.It also maybe can be the plug-in card program (plug-in) under the tissue.Perhaps, application software in addition can detect digital code content reception that electron reading is included and the application program of this document branch being tasked the digital code content compatibility that includes with electron reading.When " pointer " mentioned the position of ad content associated documents, the ad content associated documents were located at the path of storing in the local document store in the terminal pointer for these associated documents.When mentioning server, the VRL of server is the pointer of this server.When containing " pointer " when mentioning, this pointer can be included in any in the electron reading file can invoked place.This pointer can be with representing with any form of related Web-compatible." local document store in terminal " refers to the file memory that just need not surf the Net and can be used by terminal.When mentioning the visit electron reading, can be understood as click or double-click this electron reading, perhaps click or double-click thumbnail icon or text that this electron reading connects specifically.In addition, no matter the electron reading file is opened in any position from the local document store terminal that stores the electron reading file, can be interpreted as the visit electron reading.When mentioning " on screen, presenting digital code content (opening) ", can be that the electron reading content-data is handled associated documents that specific program produces and opened program the digital code content that electron reading includes is opened.Also can be the digital code content that electron reading includes to be opened by the plug-in card program under organizing (plug-in).Perhaps, application software in addition can detect digital code content reception that electron reading is included and this document branch is tasked the application program of the digital code content compatibility that includes with electron reading, and the digital code content that electron reading can be included is opened thus.When mentioning " handle window at ad content and associated documents are presented (opening) ", can be that the electron reading content-data is handled associated documents that specific program produces and opened program the ad content associated documents are opened.Also can be the ad content associated documents to be opened by the plug-in card program under organizing (plug-in).Perhaps, application software in addition can detect associated documents are received and this document branch is tasked application program with the associated documents compatibility, the ad content associated documents can be opened thus.When mentioning " handle window at ad content and on screen, present (opening) ", can be that the electron reading content-data is handled associated documents that specific program produces and opened program and ad content is handled window present on screen.Also can be by the plug-in card program under organizing (plug-in) ad content to be handled window on screen, to present.Perhaps, application software in addition can detect to electron reading include about ad content handle window property related data reception and this property related data branch tasked application program with the associated documents compatibility, the ad content associated documents can be opened thus.The program of opening of the digital code content of electron reading and the program of opening of ad content associated documents can be same programs, also can be to each have one or more different programs.Aspect ad content processing window, ad content processing window can be opened program by one with the digital code content and open; Also can be in another window, to open.The ad content processing window of digital code content and replaceable ad content is not limited to same program and opens.Structurally, the equipment that the server and being used to that does not need to store the server of electron reading file and to store the ad content associated documents sends the server of electron reading and is used to send the ad content associated documents is bonded to each other and is one also not interconnect in this locality.Number of servers is not limited to any numerical value.

The invention is not restricted in an electron reading, to have ad content and handle the form of window and present ad content, still contain traditional fixing ad content form simultaneously.

Like this, this method just can realize aforesaid purpose.

The present invention compares the advantage that is had with background technology

1. the maintenance of copyright rights and interests

By network advertisement method of the present invention and system, needs are safeguarded that the digital code content and being used to of copyright rights and interests provides the ad content of ad content and handle the window binding and present.Thereby, the copyright rights and interests of electron reading effectively are converted to advertisement benefit, a kind of scheme of being paid for the copyright rights and interests by advertisement benefit is provided.The user can make electron reading copyright rights and interests obtain due guarantee aspect economic benefit under the prerequisite of under the free environment that uses electron reading and any copy propagation.

2. advertising impact

Because the present invention's electron reading that will utilize each to utilize, not only comprise commercial, epoch etc. for example.The for example campus reading matter that also comprises non-commercial, individual's creation etc.And their ad content is handled the window unified management, and therefore kind of every increase or content join among this electron reading commercial audience group with regard to the influence power that makes this electron reading.So influence power will be far longer than the influence power of permanent fixing ad content form institute releasing advertisements in any one at present traditional electron reading.And the advertising impact of traditional electron reading (if the ad distribution content is arranged) has only corresponding colony.

3. advertising efficiency

Because the reader can repeat to see identical advertisement in the electron reading of different kinds or content subject matter, therefore, the easier reader of making is being subjected to the subtle influence of ad content, thereby, advertising efficiency is increased substantially.Compare with background technology, this is the exclusive advantage of the present invention.

4. make things convenient for the management of ad distribution activity and the convenient advertiser's of cooperation advertising plan.Ad system of the present invention can effectively be adjusted ad content at any time, and select the electron reading type releasing advertisements that adapts with ad content flexibly, make advertisement have more specific aim, make advertising results more secure, also reduced advertising expenditure and effective web advertisement resource of having utilized more simultaneously.

5. the dirigibility of ad distribution

Ad content is handled the unified management of window, can make different electron readings have identical ad content, also can occur at the diverse location of different ad contents at unified electron reading.Ad content is handled the ad content that window shows, can be very easily as required, arrangement of time and at colony, regions etc. are handled in the window at corresponding electron reading ad content and are changed.Ad content is handled window can be according to advertiser's requirement, the file of issue different-format.

6. this ad distribution form can significantly improve ad revenue.An advertisement position of conditional electronic reading matter has only tens thousand of incomes, and the annual number of times that can change advertisement is confined to the year frequency of electron reading, and among the present invention, advertisement can be issued at any time, advertising rates can be the same based on the web advertisement of webpage, with sky or calculating in proper order.And and can obtain same price.

Description of drawings

Fig. 1. for showing network ads system structural drawing according to the embodiment of the invention;

Fig. 2. be the block diagram of the software configuration of the server that illustrates and terminal;

Fig. 3. for the process flow diagram of the action that is performed among the embodiment illustrated in figures 1 and 2 is described;

Fig. 4. shown in the electron reading file creator that is suitable for network ads system of the present invention

Fig. 5. be described in the action of carrying out in the electron reading file creator that is suitable for network ads system of the present invention.

Fig. 6. two kinds of forms that ad content processing window 7 shows in user display screens are described

Fig. 7. shown in the ad content of the replaceable ad content that presents handle window and in presenting the digital code contents processing window of digital code content, be presented on user's screen.

Fig. 8. shown in the ad content of the replaceable ad content that the presents digital code contents processing window handling window and present the digital code content be to be presented on user's screen independently window separately.

Fig. 9. show an example of handling the window demonstration with page format administering digital code content and ad content

Figure 10. the structure of the association attributes of ad content processing window is described.

Figure 11. show in the above-described embodiments the example of the data structure that the ad content file handled adopted

Figure 12. show the structure of the ad content file-related information of additional information.

Figure 13. the action of carrying out when describing the maintenance device operation.

Embodiment

Arrive accompanying drawing 3 hereinafter with reference to accompanying drawing 1.One embodiment of the present of invention are described.Fig. 1 is the network ads system structural drawing that shows according to the embodiment of the invention.(when mentioning the electron reading that is suitable for ad system of the present invention, be meant that the ad content of digital code content and the replaceable ad content that presents is handled window bundles the electron reading of presenting to the user.The same meaning is suitable in the whole text) network ads system comprises by network 10 as the internet interconnective server 20 and terminal 30.Server 20 comprises advertizer's server 20a, a third-party server 20b who stores electron reading.With reference to Fig. 1, for the purpose of illustrative ease, an advertizer's server 20a, the third-party server 20b that stores electron reading and a terminal 30 are interconnected by network 10.The server that stores electron reading can be advertizer's server 20a or and store the third-party server 20b of electron reading.The equipment that the server and being used to that does not need to store the server of electron reading file and to store the ad content associated documents sends the server of electron reading and is used to send the ad content associated documents is bonded to each other and is one also not interconnect in this locality.The quantity of advertizer's server 20a, the third-party server 20b that stores electron reading and terminal 30 is not subjected to the restriction of any concrete numerical value.Advertizer's server 20a, the third-party server 20b that stores electron reading mainly comprise separately: 24 and network interfaces of a microprocessor (CPU) 23, one hard disk drives of 22, one storeies (HDD) (NIC) 21.Hard disk drive 24 is used for storing software, comprises operating system (OS) and HTTP service routine (server), text data, and pictorial data.

Terminal 30 mainly comprises 35, one input interfaces 34 of 33 1 display interfaces of a microprocessor (CPU) 32, one hard disk drives of 31, one storeies (local document store) and a network interface (NIC) 36.Hard disk drive 33 is used for operating system (OS) and HTTP browsing software (Web) browser.Display device 37 is connected to display interface 35.The screen of the screen of OS operation and web browser, be applicable to that the digital code content 8 of electron reading and ad content are handled window 7 presents on user's the screen, and handle in the window 7 terminal 30 of ad content being presented to the user after ad content file 9 opened at ad content.Keyboard 39 and sensing equipment 38 are connected to input interface 34 as mouse.By these peripheral hardwares, input is by the instruction of user's input.

Fig. 2 is the block diagram of the software configuration of the server that illustrates and terminal.

File memory 24a is included among advertizer's the server 20a, wherein store html file 11, the electron reading thumbnail image file or and electron reading content introduction file 12, the electron reading 3 that is suitable for network ads system of the present invention, ad content associated documents 9, and ad content associated documents router 15, electron reading router 2.

File memory 24b is included among the third-party server 20b that stores electron reading, wherein store html file 11, the electron reading thumbnail image file or and electron reading content introduction file 12, be suitable for the electron reading 3 of ad system of the present invention, electron reading router 2.

The context of html file 11 explanation webpages.Electron reading thumbnail image file or and electron reading content introduction file 12 is preliminary shows and introduce the illustrated relevant information of digital code content that explanation electron reading 3 includes that this content opens it by Web browser 19.Advertizer's server 20a, store among the third-party server 20b of electron reading and store the electron reading 3 that is suitable for network ads system of the present invention, for user's download or online browse.The content-data that is stored in the electron reading in the terminal or opens electron reading is handled specific program and is contained one or more pointers, utilizes this pointer can find the advertizer's who sends the ad content associated documents server 20a.Server 20a shown in the pointer stores ad content associated documents or and ad content associated documents router 15.Ad content associated documents 9 include the information content relevant with advertisement.The request that the 15 order computing machine responses of ad content associated documents router are sent from terminal 30 sends to terminal 30 with ad content associated documents 9.The request that the 2 order computing machine responses of electron reading router are sent from terminal 30 sends to terminal 30 with electron reading 3.Html file 11 is sent to the browser 19 of terminal 30 and opens.Html file 11 comprises an indications, in the process of the html file 11 that processing is opened, this identifier request advertizer's server 20a or and the third-party server 20b that stores electron reading send electron reading thumbnail image file or and electron reading content introduction file 12.The electron reading thumbnail is typical image file, and it has the filename of expansion .jpg by name or .gif.Electron reading content introduction file is a typical text, its expansion .html by name or .text, or it is included in the .html file.Html file 11 comprises another indications, the memory address of explanation electron reading 3 on network in the connection address of this indications, this begins indications and finish to write exactly between the indications electron reading thumbnail image file or and electron reading content introduction file or and " file in download " the similar printed words that present on browser 19.After html file 11 was opened, after browser 19 users clicked connection, browser 19 response visits were asked advertizer's server 20a or are sent electron reading file 3 with the third-party server 20b that stores electron reading.Here, electron reading 3 is the ad content of digital code content 8 and the replaceable ad content that presents to be handled window 7 bundle the electron reading of presenting to the user.Electron reading or electron reading content-data are handled specific program 4 and are contained one or more pointers, utilize this pointer can find the server that sends ad content associated documents 9.Server shown in the pointer is sent in ad content and handles the ad content associated documents 9 that window 7 is opened.Terminal receives the ad content associated documents 9 that send from the server shown in the pointer.When on user's screen, presenting ad content processing window 7, ad content associated documents 9 are handled window 7 at ad content open.Replacement along with the ad content associated documents of opening at ad content processing window 79, handling the ad content that window 7 presents at ad content is replaced. and this electron reading 3 is not only the advertizer and is rely and present the instrument of ad content information to terminal 30 users, simultaneously, electron reading 3 also comprises the digital code content 8 that need safeguard the copyright rights and interests.As mentioned above, in same electron reading, the quantity of ad content processing window 7 is not subjected to the restriction of any concrete numerical value.Ad content associated documents 9 are that the advertizer wants for terminal 30 users provide, the file of the information that ad content processing window 7 presents in electron reading 3.Ad content associated documents 9 comprise that can open program 20 by associated documents for example can be that the associated documents that electron reading content-data processing specific program 4 produces are opened the various ad content associated documents 9 that program is opened.Also can be to handle the various ad content associated documents 9 that the plug-in card program (plug-in) under the specific program tissue is opened by the electron reading content-data.Perhaps, application software in addition can detect the ad content associated documents are received and this document branch tasked the various ad content associated documents of opening with the application program of ad content associated documents compatibility 9.This document ad content can be the Any Digit code content type that is used to illustrate ad content, and and associated documents open the file of program 20 compatibilities.For instance, ad content associated documents 9 can comprise audio files or and image file or and video file or and three-dimensional model file etc., be to open any file layout that program is opened by the associated documents that electron reading content-data handling procedure is assigned.For example its expansion .avi by name or .jpg or .text or .exe or ..mp3 or .3ds or Tif etc. and by other file extension of aforementioned format conversion.Electron reading router 2 is by CPU22a shown in Figure 1 or CPU22b (computing machine) operation.CPU22a or CPU22b are as the dispensing device of electron reading.I.e. request of sending in response to terminal 30 sends to terminal 30 with electron reading 3.Wherein, this program command sends electron reading 3.Ad content associated documents router 15 is moved by CPU22a shown in Figure 1 (computing machine).CPU22a is as the dispensing device of ad content associated documents 9.I.e. request of sending in response to terminal 30 sends to terminal 30 with ad content associated documents 9.Wherein, this program command sends ad content associated documents 9, this document is handled in the window 7 at ad content as ad content and is presented, and the ad content that ad content processing window 7 presents is can be replaced along with the replacement of ad content associated documents 9.

On the other hand, terminal 30 has and is installed in wherein each kind of application program 1.In the present embodiment, application program 1 comprises that browser 19 and electron reading content-data are handled specific program 4 and associated documents are opened program 14.Wherein, browser 19 makes it possible to observe html file 11 or other this class file, and makes the user can select electron reading 3 and the download that needs intuitively.The electron reading content-data is handled specific program 4 and handle the digital code content 8 and the ad content processing window 7 that will present on user's screen, and management will be handled the ad content associated documents 9 that window 7 presents at ad content.Associated documents are opened program and are presented on user's screen perhaps opening with the ad content associated documents in the digital code.

Browser 19 comprises browser window 13 and associated documents device for opening 14.Utilize display device 37, browser window 13 is presented on the context of describing in the html file 11 to the user.The electron reading thumbnail image file that associated documents device for opening 14 will be downloaded from server 20 or and electron reading content introduction file 12, give plug-in card program, and allow plug-in card program to open electron reading thumbnail image file or and electron reading content introduction file 12.The electron reading content-data is handled specific program 4 and is produced ad content associated documents requestor 5.Be used for described terminal inner, according to predetermined data processing method (program), whether the order COMPUTER DETECTION will be handled the ad content associated documents of opening in the window 79 at each ad content legal.In the visit that detects electron reading 3, whether legal testing result allows or refuses digital code content 8 is presented will to handle the ad content associated documents of opening in the window 79 at each ad content according to COMPUTER DETECTION.Under the legal situation of ad content associated documents 9, when the visit that detects electron reading 3, the order computing machine reads the data in the electron reading 3, with digital code content 8 related datas or and the ad content of the replaceable ad content that the presents attribute data branch of handling window 7 task associated documents device for opening 20, on screen, present and in the process of digital code content 8 ad content is handled window 7 and be presented on user's screen, and ad content associated documents 9 are handled in the window 7 at ad content open.Ad content associated documents requestor 15, be used for after electron reading 3 being stored in terminal 30 local document store 33, before electron reading 3 is accessed according to preset time, perhaps after detecting the visit of user to electron reading 3, whether detection will be handled the ad content associated documents of opening in the window 79 at each ad content legal.When detecting less than legal ad content associated documents 9, produce one ad content associated documents 9 are sent to the request of being handled the indicated address of the address pointer of ad content associated documents 9 in terminal 30 local document store 33 that window 7 comprised by ad content, request sends ad content associated documents 9.And call be recorded in advance the electron reading content-data handle specific program 4 or and electron reading 3 in indication send the pointer of address of the server of ad content associated documents 9, transmit a request to server shown in the pointer.Ad content associated documents requestor 15 is moved by CPU.CPU be used as ad content associated documents request unit 15. electron reading content-datas handle associated documents that specific program 4 assigns open program 20 produce the digital code contents processing window 6 that presents the digital code content or and the ad content of the replaceable ad content that presents handle window 7.Presenting the digital code contents processing window 6 of digital code content and the ad content processing window 7 of the replaceable ad content that presents is used for being presented on screen with digital code contents processing window 6 or with 7 pairs of The results of data processing of ad content processing window intuitively.Digital code contents processing window 6 or and ad content handle window 7 and be presented on the display device 37, and present to the user thus.Associated documents are opened program 20 and are used for described terminal inner, according to predetermined data processing method (program), digital code content 8 are opened in digital code contents processing window 6.Or ad content associated documents 9 in handling window 7, are opened ad content.Intuitively with digital code content 8 in digital code contents processing window 6 or and ad content is presented on terminal 30 user display screens in ad content is handled window 7.Associated documents are opened program 20 and are moved by CPU.CPU is used as the associated documents device for opening. realize above-mentioned functions thus.Illegal ad content associated documents 9 have ad content associated documents, ad content associated documents to the cut-off date except referring to detect less than terminal storage, also comprise other any constraint condition that the advertizer sets.For example, illegal modifications ad content file, or the advertisement associated documents that provide of non-advertizer.The electron reading content-data is handled specific program 4 and is used in described terminal 30 inside, and the electron reading content-data is handled specific program 4 and moved by CPU.CPU is used as the electron reading content-data and handles isolated plant.The electron reading 3 and the ad content associated documents 9 that download to terminal 30 are opened.The data processing method that comprises in this medium is described by any language and describing method, no matter be source code or binary form.In addition, can be, but be not limited to single structure that it also comprises as module and program and disperses to constitute, and OS (operating system) reaches the medium of its function for the single program concerted action of representative.And this medium is compatible mutually with ad system.

To accompanying drawing 3 action that is performed is in the present embodiment described below with reference to Fig. 1.

When the user starts browser 19 in the terminal 30, S1 and when specifying the URL of html file 11, browser 19 request servers 20 send html files 11.S2 responds this request, and server 20 reads html file 11 from file memory 24, and this html file 11 is sent to terminal 30.S3 has received browser 19 in the terminal 30 of html file 11 according to the explanation of html file 11, beginning display web page in browser window 13.When the identifier request electron reading thumbnail in html file 11 or and explanatory text 12 in, browser 19 request servers 20 send electron reading thumbnails or and explanatory text 12.S4 asks in response to this, server 20 from file memory 24, read the electron reading thumbnail or and explanatory text 12, and this document sent to terminal 30.S52 received the electron reading thumbnail or and the terminal 30 of explanatory text 12 in browser 19 show electron reading thumbnails or and explanatory text 12.Perhaps concrete, according to the explanation of html file 11, the precalculated position shows electron reading thumbnail or and explanatory text 12 in browser window 13.The user handles sensing equipment 38, specify in the browser window 13 the electron reading thumbnail that shows or and explanatory text 12, click electron reading thumbnail or and explanatory text 12 then.S7 detects click when browser 19, has both confirmed as user capture, and when needing to download, browser 19 request servers 20 send electron reading files 3.And this document is sent to terminal 30.S8 has received the terminal 30 of electron reading 3, electron reading file 3 is stored in the local document store 33 of terminal 30.Whether S9 visits electron reading 3 regardless of the user at this moment, and the electron reading content-data is handled specific program 4 each ad content of order COMPUTER DETECTION and handled the ad content associated documents 9 that will present in window 7.S10 is when detecting ad content associated documents 9 and surpass time limit cut-off date or detect less than legal ad content associated documents 9, associated documents request unit 5 produces one and ad content associated documents 9 is sent to the request of being handled the indicated address of ad content associated documents 9 address pointers that window 7 comprised by ad content, and call be recorded in advance the electron reading content-data handle specific program or and electron reading in indication send the pointer of address of the server of ad content associated documents, transmit a request to the 20a of server shown in the pointer.15 these requests of response of ad content associated documents dispensing device are read ad content associated documents 9, and ad content associated documents 9 are sent to terminal 30 among the S11 server 20a from storer 24a.S12 terminal 30 receives ad content associated documents 9, is stored in the local document store 33 of described terminal 30.After this S13 needs only user's needs, and the user can visit electron reading 3 at any time.When utilizing sensing equipment 38 to double-click the file thumbnail icon of electron reading 3, it is accessed that electron reading content-data processing specific program 4 can be recognized electron reading 3.

S14 handles specific program 4 when the electron reading content-data and detects the visit of user to electron reading 3, the order computing machine reads the data in the electron reading 3, according to predefined related data in data processing method of predesignating and the electron reading 3, with digital code content related data or and the ad content of the replaceable ad content that the presents attribute data branch of handling window 7 task the associated documents device for opening, S15 is presented in the user display screens with digital code content 8 or with ad content processing window 7, S16 also reads data in the ad content associated documents 9, in the process of electron reading 3 operations, the electron reading content-data is handled specific program 4 and ad content associated documents 9 are given with the compatible mutually associated documents of ad content file type is opened program 20, and permission program 7 ad content associated documents 9 that will be stored in terminal 30 local document store 33 in ad content processing window are opened, thus, ad content is presented in ad content processing window 7.

Thus, the ad content File Open that the advertizer is prepared.Various types of information that the advertizer wants to offer the user are by intuitively and sound distribution, present to the user.

Thus, ad system is handled window for the user provides the digital code content of segmentation and unified ad content, and the advertizer is prepared, handle window corresponding advertising content file with ad content and present to the terminal user.Thereby set up one and safeguard the strong network ads system of electron reading copyright seepage force rights and interests and large information capacity.The advertizer wants digital code content that various types of information of providing safeguard the copyright rights and interests with needs to be distributed to the user by sound intuitively.

In addition, when people can enjoy the enjoyment of electron reading reading, also can collect and exchange.This is extended to network scope widely outward with regard to the spread scope that makes advertising message.Various information that the advertizer can provide the advertizer to want to the user, and the user also can select the free charge that advertisement is arranged or provide but the few works of advertising message, can satisfy the choice of user to advertising message have improved advertising efficiency again.So this ad system is very worthwhile.

Arrive accompanying drawing 5 hereinafter with reference to accompanying drawing 4, the electron reading file creator that another embodiment of this method is suitable for network ads system of the present invention is described, and Fig. 4 shows the structural drawing according to the electron reading file creator that is suitable for network ads system of the present invention of present embodiment

The electron reading file creator that is suitable for network ads system of the present invention shown in Figure 4 comprises: memory storage 102, an input media 104 and a data treating apparatus 105.Electron reading 101 is stored in the storage arrangement 102.The ad content processing window that input media 104 is used to create digital code content and the replaceable ad content that presents bundles the electron reading file of presenting to the user; The digital code content that the input electron reading includes, and the property related data of input digit code content; The ad content that input and electron reading digital code ties content are presented to user's the replaceable ad content that presents is together handled the property related data of window; And import the pointer of address that one or more indications send the server of ad content associated documents, utilize this pointer can find the server that sends the ad content associated documents; All right input page displaying contents management data; Deng.Data processing equipment 105 is used for illustrating the digital code content that the electron reading imported at input media includes, the property related data of digital code content; The ad content of together presenting to user's the replaceable ad content that presents with electron reading digital code ties content is handled the property related data of window; And the pointer of the address of the server of one or more indications transmission ad content associated documents, utilize this pointer can find the server that sends the ad content associated documents; Also has the page display content management data; Deng.Electron reading is to open any file layout that program 20 is opened by the associated documents that electron reading content-data handling procedure 4 is assigned.The extension name that the associated documents that its extension name and electron reading content-data handling procedure are assigned are opened the file that program opens is consistent.This moment the electron reading content-data handle specific program 4 or and the associated documents of assigning open the device for opening that program is an electron reading 3, can open any one electron reading 3 with its compatibility by this device for opening.Or electron reading self contain electron reading content-data handling procedure or and associated documents open program, and the form of a typical independent execute file of electron reading being opened by this program.Its expansion .exe (or extension name of other independent execute file form) by name.After electron reading being stored in the terminal local document store, even whether network is arranged, all also the digital code contents processing window that presents the digital code content can be handled window with the ad content that presents the ad content associated documents and directly be presented on terminal user's the screen.Perhaps the digital code contents processing window of digital code content or and the ad content that presents the ad content associated documents handle window and embed in the Web browser and move the online browse electron reading.Picture is in conjunction with as described in the previous embodiment, and " digital code content " is interpreted as number of types word code contents such as the text, figure, image, sound, video, three-dimension virtual reality of digital code form here widely.Digital code content related data comprises aforesaid digital code content-data, and show with what form in the digital code contents processing window that presents the digital code content of digital code content in user display screens and show property related data such as when show where.It handles calling of specific program 4 by computer-readable electron reading content-data, in user display screens, present the digital code content digital code contents processing window (this digital code contents processing window, can be by the electron reading content-data handle specific program 4 or and the associated documents of assigning open program and produce.) the middle demonstration.

It is to be used for viewing area that the ad content that ad content associated documents 9 are described is shown in user display screens that ad content is handled window 7.Ad content is handled window 7 and is described at electron reading content-data processing specific program 4 or with opening in the program of assignment, predesignating of record showing with what form in user display screens and where showing in electron reading 3, property related data such as when shows.It is invoked at the property related data of predesignating that writes down in the electron reading, the independently window that presents by what computer-readable electron reading content-data was handled specific program 4 in user display screens.In other words when the ad content file is opened in user display screens window displayed.(it can be to be handled specific program 4 or opened program with the associated documents of assigning by the electron reading content-data to produce that ad content is handled window).(ad content in same electron reading is handled number of windows and is not subjected to any numerical limits.)

The pointer 16 of the address of the server of one or more indications transmission ad content associated documents is used for calling for the associated documents request unit, sends request to server shown in the pointer.This pointer can be illustrated in the electron reading content-data is handled specific program 4, also can be recorded in the electron reading 3, or other can invoked data in.This pointer can be with representing with any form of related Web-compatible.

The related data 17 of page display content management, the page display content supervisory routine is handled in the specific program 4 or the associated documents of assigning are opened in the program and described at the electron reading content-data, the related data 17 of the page display content of record management is used under the situation that multipage shows in electron reading 3, (this is window independently, can be to present the window of digital code content or handle window with the ad content of the replaceable ad content that presents to be defined in the independently window that presents in the user display screens.) in show the related data of perhaps handling the partial content of window in the predetermined digital code in each page with ad content.It also can be the related data that presents page content displayed according to the time order and function order.Page quantity is not limited to any numerical value.

Storage arrangement 102 can be therein can store electrons reading matter 101 any memory storage.Input media 104 usefulness are keyboard input content such as character for example, and sensing equipment is called in files such as picture, video and realized with for example mouse.Data processing equipment 106 comprises a CPU and a RAM.Present to the user for the ad content processing window with digital code content and the replaceable ad content that presents bundles, can adopt any method.For example according to the file structure of electron reading, the property related data that ad content is handled window is defined in the Free Region in the middle of the electron reading file.Perhaps can utilize digital watermark regulation ad content to handle the property related data of window.Perhaps according to file structure, the property related data that ad content is handled window appends to the beginning or the ending of the digital code content-data of electron reading.And other any method.Compression at last or encryption back are with regard to this package.

Handle two kinds of forms that window 7 shows below in conjunction with accompanying drawing 6 explanation ad contents in user display screens.Ad content is handled window 7 and is usually expressed as and shows on screen and occupy certain zone that the position can be by the viewing area of two-dimensional screen coordinate representation position; Or in virtual three dimensional space, showing as the model that one or several dough sheets form and the position of patch model can have three-dimensional coordinate to represent, the material of this model or and the pinup picture of model use the ad content file arranged (but be not limited to material or and pinup picture comprise other file beyond the ad content file).When three-dimensional shows watch window is electron reading content-data when handling the subwindow of management window, the three-dimensional procedures of observation be electron reading content-data processing manager subroutine or can invoked outer program.

" three-dimension virtual reality procedures of observation " is an observation panel by three-dimensional (3D) Virtual Space of computer simulation, is inlet or the window that enters virtual three dimensional space.Watch window is a point in the three-dimension virtual reality space, can observe this three dimensions from this point.Direction and position by three-dimensional coordinate defining virtual space.In this device, can be in the three-dimension virtual reality space, handling window 7 with the dummy object that 1 dough sheet or a plurality of dough sheet (quantity is not subjected to any restriction) are made as ad content, also can be that the one or more dough sheets in the dummy object are handled window 7 as ad content.Virtual ads contents processing window 7 in the virtual three dimensional space that the three-dimensional virtual scene program provides.When three-dimensional shows watch window is electron reading content-data when handling the subwindow of dedicated window 6, the three-dimensional procedures of observation be electron reading content-data processing manager subroutine or can invoked outer program.

Specify the different of three-dimension virtual reality and recreation here.It is the converter tools of the victory or defeat mechanism that participates in of a kind of player of having that its difference is to play, and three-dimension virtual reality is the demonstration tool of virtual reappearance real world.Both fundamental differences are whether have victory or defeat mechanism.

The existence form of the ad content in the electron reading comprises the ad content processing window form 7 of the replaceable ad content that presents among the present invention thus.Be not limited to comprise simultaneously permanent fixing ad content form 18.

Next, will be described in the action of carrying out in the electron reading file creator that is suitable for network ads system of the present invention in conjunction with Fig. 5.In the time of CPU in being included in data processing equipment 105 (computing machine) operation electron reading creation procedure, carry out these actions.

When startup is suitable for the electron reading file creator of network ads system of the present invention, C101 user need create a new file, and be stored in the storer, in order to select this document, specified the pathname of this document in storage arrangement and the filename of this document.Perhaps the user selects to open one and implemented abovementioned steps, and has been stored in any file in the storage arrangement.When C102 opens in creation procedure when file, data processing equipment 105 reads in the workspace among the RAM from memory storage, then, data processing equipment is pointed out the user then, import the digital code content that electron readings 101 include by input media 104, and the property related data of input digit code content; The ad content that input and electron reading digital code ties content are presented to user's the replaceable ad content that presents is together handled the property related data of window; And import the pointer of address that one or more indications send the server of ad content associated documents, utilize this pointer can find the server that sends the ad content associated documents; All right input page displaying contents management data; Deng.Data processing equipment 105 is used for illustrating the digital code content that the electron reading imported at input media includes, the property related data of digital code content; The ad content of together presenting to user's the replaceable ad content that presents with electron reading digital code ties content is handled the property related data of window; And the pointer of the address of the server of one or more indications transmission ad content associated documents, utilize this pointer can find the server that sends the ad content associated documents; Also has the page display content management data; Deng.For convenience user input data or and set attribute, on needs input and the display unit adjusted, show form, make the user can utilize the necessary project in the input media input form.C103 is last, and it is outwards exported as the complete electron reading file that is suitable for network ads system of the present invention.

The data type that comprises in the electron reading of this creator output is described by any language and describing method, no matter be source code or binary form.In addition, can be, but be not limited to single structure that it comprises also as module and program and disperse to constitute that single program concerted action reaches the medium of its function.And this medium is handled specific program 4 or compatible mutually with the program of opening of assigning with the electron reading content-data.

The electron reading file that is suitable for network ads system of the present invention can be stored in the file memory of server, also can be stored in " computer-readable record carrier ".Under latter instance, the accessory that the electron reading file that is suitable for network ads system of the present invention can be used as traditional magazine or certain commodity is distributed to the user.Here " computer-readable record carrier " comprise floppy disk, CD, ROM, EPROM, EEPROM, DVD etc. arbitrarily " movably physical support " and in be loaded on ROM, RAM in the various computing machines, HD etc. " the fixing physical support of using " arbitrarily, the short time such as communication loop and carrier wave keep the communications carrier of program when being the network convey program of representative by LAN (LAN (Local Area Network)), WAN (wide area network) with the Internet perhaps.

In the foregoing embodiments, can from computer-readable medium, read router, the electron reading of ad content associated documents router, be suitable for network ads system of the present invention the electron reading file, be suitable for the electron reading document creation program of network ads system of the present invention.

The window of describing among Fig. 4 that presents the digital code content and the ad content of the replaceable ad content that presents are handled window can be defined as independently window (handling procedure).The window and the ad content processing window that presents interchangeable ad content that can present the digital code content with the arbitrary form definition.These windows can be directly will present the window of digital code content and present interchangeable ad content in the screen of the screen of OS operation or web operation ad content is handled window and is presented on the indicator screen.Some examples below are described.

The ad content processing window that the replaceable ad content that presents has been shown among Fig. 7 is presented on user's screen in presenting the digital code contents processing window of digital code content.But whether the program of opening is not limited to is same program.Detailed says, realizes digital code contents processing window by an independent program.Can produce the ad content processing window of the replaceable ad content that presents by same program, or this handles window by ad content that the another one program produces the replaceable ad content that presents.Here, the ad content of the replaceable ad content that presents processing window presents at the digital code contents processing window that presents the digital code content.Ad content is handled window 7 and is distributed in the centre of digital code content 8 or or overlapping on every side, or presents successively according to time sequencing.

The digital code contents processing window that the ad content that the replaceable ad content that presents has been shown among Fig. 8 is handled window and presented the digital code content is to be presented on user's screen independently window separately.But whether the program of opening is not limited to is detailed the saying of same program, realizes digital code contents processing window by an independent program, handles window by the ad content that produces the replaceable ad content that presents with (or in addition) program.Here, the ad content of the replaceable ad content that the presents digital code contents processing window handling window and present the digital code content separately as one independently window be presented on the screen.It is new windows that eject when the digital code content is presented on the screen that ad content is handled window 7, or presents successively according to time sequencing.

Following Fig. 9 shows an example of handling the window demonstration with page format administering digital code content and ad content:

In this example, the user can be implemented in the electron reading content-data by four approach and handle the content demonstration that turns to the another one page in the dedicated window from a page.Handle sensing equipment 38, accord with hot territory Y11, Y12 so that handle selector switch label Y3 that management window demonstrates or page choice menus Y2 or redirect, realize turning to the content of selecteed another page to be presented on the screen from the content of current page displayed from each electron reading content-data.Detailed says, when visit was stored in electron reading 3 in the terminal local document store, CPU read the electron reading content-data and handles specific program 4, and the digital code contents processing window that will present the digital code content is presented on the screen.The electron reading content-data is handled the associated documents of specific program 4 or assignment and is opened related data and digital code content and ad content processing window and the ad content associated documents data that program reads the page display content management, and digital code content and ad content handled the related data of window according to the page performance format management of predesignating, in presenting the digital code contents processing window of digital code content, be presented on the screen.After this, sensing equipment is used to select selector switch label Y3 or page choice menus Y2 or redirect to accord with hot territory Y11, Y12, and shows the content in the selecteed page thus in presenting the digital code contents processing window of digital code content.Therefore, another part is set in advance in the digital code that presents in this page perhaps with other ad content and handles window by from newly putting into the digital code contents processing window that presents the digital code content.In addition, the redirect from a page to the another one page also can be to pass realization in time.Detailed says, when visit was stored in electron reading 3 in the terminal local document store, CPU read the electron reading content-data and handles specific program 4, and the digital code contents processing window that will present the digital code content is presented on the screen.The electron reading content-data is handled the associated documents of specific program 4 or assignment and is opened related data and digital code content and ad content processing window and the ad content file data that program reads the page display content management, and digital code content and ad content handled the related data of window according to the page performance format management of predesignating, in presenting the digital code contents processing window of digital code content, be presented on the screen.Preceding some minutes shows one page, back some minutes (second) shows another page or leaf, and another part is set in advance in the digital code that presents in this page perhaps with other ad content and handles window by from newly putting into the digital code contents processing window that presents the digital code content.Video file was for example play digital code content, the 15 seconds playing advertisements contents in back in preceding ten minutes.

Handle the structure of the association attributes of window below in conjunction with accompanying drawing 10 explanation ad contents.Association attributes shown in Figure 11 comprises: ad content is handled code setting, size setting, position setting, pointer setting, the type that the opens file setting of window." code setting " is the identifier that the electron reading content-data is handled the advertisement associated documents that specific program sends by code dispatch service device, also is that the server admin ad content is handled window 7 and assigned the foundation of ad content associated documents 9 types.Demonstrate in the code by numeral or (with) character representation, wherein, code is divided into four sections (are be that example illustrate with 4 sections, can be 4 sections, but hop count is not limited to other numerical value) here, as A-B-C-D or A.B.C.D. or other similar type.(composition of character in A, B, C, the D representative code does not here have concrete implication again.Illustrating it is to the following describes for convenience with A.B.C.D respectively) the A segment table shows that ad content handles the title or the code name of window, the type that B section ad content is handled window is a two dimension or three-dimensional, the C segment table shows the specification of ad content processing window, represents as form or other form of 000X000; The D segment table shows the type that opens file of supporting this ad content to handle window, and in other words, represents the ad content associated documents type that this ad content processing window presents.As, expansion .JPG .GIF by name .AVI .ATX, MP3, DDS etc.These four sections sequencings are unqualified, but once determining, will manage with convenient in accordance with this agreement." size is provided with " is provided with the size that ad content is handled the viewing area of window, represents with the 000X000 form usually, can also can go out appropriate area or size by use sensing equipment such as mouse drag and drop on screen by the attribute menu setting." position setting " is provided with ad content and handles the display position of window 7 on screen or in the virtual three dimensional space.The position such as the xy of viewing area are set under screen coordinate, or the three-dimensional coordinate position such as the xyz of patch model are set in virtual three dimensional space." pointer " is used for being provided with the advertisement associated documents and is stored in address location in the terminal.Associated documents request unit 5 sends to server with address shown in this pointer information, and the server router sends the advertisement associated documents to this address." type opens file " comprises text file type, image file type, video file type, multimedia file type, three-dimensional model material type, compound type etc.Wherein compound type is meant the situation of two or more (comprising two kinds) type coexistence in other type.They are respectively with coded representation.Handle window and the relation of opening program according to ad content, can be divided into two kinds of situations: 1. ad content is handled in the window 7, the type that opens file is predetermined, and server send to adapt to this ad content and handles the open file ad content associated documents of file layout of type of window.2. send the ad content associated documents by the associated documents router in the server, and do not take the form of ad content associated documents into account.The file layout that electron reading content-data processing manager identification is sent, select automatically with its file type adapt the program of opening or insert arrangement the ad content associated documents are opened.

" three-dimensional material type " is meant in virtual three dimensional space, be reserved with one or several (some) individual dough sheet three-dimensional models for not being subjected to any numerical limits, this model can add the pinup picture that is used for presenting the advertisement related content, and the form of expression of pinup picture can be dynamic or static.The form of pinup picture can comprise and not mentioning here for .JPG .PMP .DDS .ATX etc., can realize other file layout of aforementioned effect.

As long as be suitable for the electron reading running paper of ad system of the present invention, the ad content associated documents are promptly handled window attribute according to advertisement and are set, and handle in the window in advertisement and open.Do not need to utilize mouse to carry out action.

These attributes are set up in creator, and can not be modified after being output into the finished product file again.

[structures of ad content associated documents]

Ad content associated documents 9 are to handle the file that presents ad content in the window 7 at ad content.This document ad content can be the Any Digit code content type that is used to illustrate ad content, and and associated documents open the file of program compatibility.

Figure 11 shows in the above-described embodiments the example of the data structure that the ad content file handled adopted.The data structure that ad content associated documents shown in Figure 11 adopt comprises: beginning part 51, ad content related data part 52, comment section 53 and ending 54.The beginning part illustrates the beginning of data stream.The data of ad content are represented in explanation in ad content related data 52 parts.Explanation does not influence the information that image shows in comment section.The end of ending 54 explanation data stream.Avi file, ATX file, jpeg file and gif file etc. all adopt this data structure, and (this data structure also can be other structure, so that carry annotation information.)。To be added to identifying information, the cut-off date on the ad content data and can be that the pointer information of URL is defined as the information in the comment section.They do not influence the demonstration of ad content.As long as data have comprised such part, promptly, in this part, stipulated not influence the information that ad content shows, then any other data structure can adopt, in addition, identifying information that can image file is intrinsic, a pointer or a plurality of pointer, the menu item destination directory relevant with the ad content file and (or) entity of program is defined in the various piece of image file, ignores these contents in the processing of displayed image.In addition, as previously described, can utilize the digital watermark technology process graphical data.

Hereinafter, identifying information or the pointer information that is attached on the ad content data should be called as " ad content relevant information ".The promotional literature that the ad content relevant information is appended on the ad content data that is included in the ad content file should be called as " the ad content file of additional information "

[structure of the ad content file of additional information]

Figure 12 shows the structure of the ad content file-related information of additional information.The ad content file-related information of additional information shown in Figure 12 comprises: ad content document code name, from date, cut-off date, classification and key word." ad content document code name " is that to be used for handling with ad content the attribute codes of window corresponding, and the ad content file is handled in the window at the ad content of same code and is opened.Specify different thumbnails respectively for each ad content file and there is no need, all ad content files have unified thumbnail image or not want thumbnail.The beginning time limit that " from date " can be read for the ad content file that is assigned to ad content data." cut-off date " is the cut-off date that is assigned to the ad content file of ad content data.When the cut-off date past tense, the ad content file is deleted from the storage area of hard disk drive." classification " is that explanation should be preserved the data of the file of informative advertising content file therein when the ad content file of additional information is assigned to the ad content data processing.When the file of appointment did not exist, pictorial data was handled and is created the new folder with preassignment name." key word " is a speech that is used for retrieval key, and ad content data is handled this speech of retrieval, the ad content file of the additional information that retrieval is assigned.

[ad content relevant information branch is tasked associated documents opens program (data processor)]

The method of how ad content fileinfo branch in the server being tasked electron reading will be described below.

1. in this programme 2, the ad content associated documents are conditions of the normal operation of electron reading.Specifically, the electron reading data processing manager can not read legal ad content file, just can not normally move.When downloading on the storer that is saved in terminal when electron reading, the ad content associated documents are stored on the storer simultaneously.Under the presence, each ad content of content-data processing manager order COMPUTER DETECTION is handled the ad content associated documents that will present in the window.When detecting the ad content associated documents and surpass time limit cut-off date or detect less than legal ad content associated documents, the associated documents request unit produces one the ad content associated documents is sent to the request of being handled the indicated address of the address pointer of ad content associated documents in the terminal local document store that window comprised by ad content, and sends to server.The associated documents dispensing device responds this request in the server, reads the ad content associated documents from storer, and the ad content associated documents are sent to terminal.Terminal receives the ad content associated documents, is stored in the local document store of described terminal.The electron reading data processing manager detects the visit to electron reading, data in the order computing machine content data bag, and on screen, present when perhaps handling window with ad content in the digital code and be presented in the electron reading data processing management window.In the whole process, all be to automatically perform, do not need the user to participate in by the electron reading data processing manager.

2. from any file drag and drop

From mail or browser, copy to ad content associated documents in the predetermined file folder can be from this document folder drag and drop or copy in the electron reading file ad content and handle the address of the indicated ad content associated documents of pointer in local 2 file memories of terminal that window comprised.MPU detects this and clips to the drag and drop shown in the pointer from file, and the same manner to be done with from browser drag and drop ad content associated documents the time, and ad content associated documents branch is tasked electron reading data processing manager data processing.

3. with the irrelevant dispatcher of drag and drop

Can realize ad content relevant information file branch is tasked electron reading data processing manager data processing with other operation that replaces drag and drop.For example, MPU can detect click and the selection to the ad content associated documents of management outside the processing of ad content associated documents, and this document branch is tasked electron reading data processing manager data processing.After the clipbook of the associated documents copy of management outside ad content data is handled, these associated documents are pasted the electron reading file.At this moment, MPU detects current stickup, and ad content associated documents branch is tasked the electron reading data processing manager handle.

4. assign from recording medium such as CD-ROM

The ad content associated documents can be assigned from computer-readable medium such as CD-ROM.In this case, can be by carrying out drag and drop, click, copy and stickup or this generic operation, the ad content associated documents branch that is kept in the file of CD-ROM is tasked electron reading data processing manager data processing.

Next will be in conjunction with the accompanying drawings 13 be referred to as maintenance device below describing the electron reading running paper maintenance device that an alternative embodiment of the invention [the electron reading running paper maintenance device that is suitable for ad system of the present invention] is suitable for ad system of the present invention.Its effect is the digital code content normally operation under the situation with legal ad content associated documents that ensures that electron reading includes; Detect simultaneously and prevent that illegally the ad content associated documents being handled specific program at the electron reading content-data opens broadcast, perhaps, illegally the ad content associated documents are deleted from the electron reading content data packets, perhaps, illegally changed the content of ad content associated documents by the third party; Simultaneously, when detecting the ad content associated documents that illegally add in the ad system, the invalid information feedback is sent to server, associated documents dispensing device record feedback information, and it is stored in the storer of server, stay and do the foundation of investigating illegal ad content associated documents liability for tort.Feedback is meant that client sends the illegal advertisement information contents and the related data of encroaching right and arrives server, and the advertisement router in the server receives these information, and it is kept in the storer of server.Feedback process is used for detecting the ad content associated documents that attempt is illegally opened in electron reading, and this information and related data information are sent to server.Ad content associated documents dispensing device is accepted feedback information in the server, and is stored in the storer of server after feedback information screened useful information and duplicate message.Ad content associated documents router and feedback information memory storage are not limited in same station server.Maintenance device comprises advertisement available position carrier file encryption, and ad content associated documents association attributes is encrypted and illegal infringement ad related information feedback.The electron reading file encryption contains an encipheror, this program detection key, and whether influence moves the electron reading file; Then, after this encipheror obtains key, revise automatically and change password, produce a new password setting, next operation need with the corresponding key of this new password setting, the electron reading content data packets is opened.The advertizer does not need terminal to feed back newly-installed password by known key and algorithm, just can know new password, and this password is applied to decipher next time.Later on by that analogy.The ad content relevant information is encrypted, and is meant in server the relevant information that is attached on the ad content associated documents data is encrypted.Upgrade cryptographic algorithm with preset time.In order to quote the relevant information that appends on the advertisement associated documents data, the ad content associated documents decoding of MPU in terminal to encrypting.Be stored in advance in the driver of hard disk with the decoding algorithm of the cryptographic algorithm compatibility of carrying out in the server, simultaneously, because with the cryptographic algorithm in the update service device of preset time interval, so the decoding algorithm in the terminal should be compatible mutually with the decoding algorithm that upgrades.New decoding algorithm quilt and ad content associated documents send to terminal together in advance.

[renewal decoding algorithm]

The server by utilizing data base administration is stored in the version of the decoding algorithm in the terminal, and this version is relevant with the identification number that is assigned to this terminal (IP address).When cryptographic algorithm that server update is used for the ad content relevant information is encrypted, server is provided with specified sign in the identification number of all terminals.After this, when the terminal access server, if in the identification number of terminal, be provided with specified sign.Then will send to terminal, so that the old decoding algorithm in this terminal is upgraded with the decoding algorithm of new cryptographic algorithm compatibility.After this, in the identification number of the terminal that decoding algorithm has been updated from specified sign newly is set.Decoding algorithm is stored in the hard disk drive of server.

Ad content data is handled to have and is tried hard to task ad content decode associated information in the ad content associated documents that ad content data handles with being included in branchs, and whether the as a result of visual relevant information of inspection has normal data structure function.If data exception, then the assignment to the ad content associated documents is invalid.Therefore, can prevent the assignment of the ad content associated documents of illegal change.In addition, can judge from the identifying information that appends on the ad content associated documents data whether these ad content associated documents are illegal.

At last, when embedding ad content associated documents relevant information in the ad content associated documents (icon), these ad content associated documents are packaged, and represent with icon.Attached program applets of Java and ActiveX control program controls) can be used for producing ad content associated documents through packing.Attached program of Java and ActiveX control program all are can be by browser execution.The attached program of Java is described according to the Java intermediate code, and the ActiveX control program to be this machine code (native code) according to CUP describe.Attached program applets of Java and ActiveX control program can be by browser executions.The diagrammatic representation of attached program applets of Java and ActiveX control program is displayed in the viewing area by the browser special use.When using attached program applets of Java and ActiveX control program, need attached program to show the image of a representative icon, this icon is represented the relevant information that is embedded into.Be not with identifier＜IMG in browser〉come display icon, and should be with identifier＜EMBED or＜APPLET〉move attached program.In both cases, embedding relevant information can carry out according to program run.

The action of carrying out when describing the maintenance device operation below in conjunction with accompanying drawing 13.

G2 electron reading content-data is handled the visit that specific program 4 detects the user, G3 electron reading content-data is handled specific program 4, to order the operation of ad content associated documents decoding device, the ad content associated documents in the identical file bag that the G4 deciphering sends from server.Behind the G5 deciphering advertisement associated documents, the electron reading data processing manager reads the descriptive information in the advertisement associated documents, and by this information being given the encryption device that includes (being designated hereinafter simply as the carrying encryption device) of electron reading.Encryption device obtains this information, G6 deciphering electron reading file, the automatic update routine of G7 operation password, revise old password according to explanation, make at the electron reading file that surpasses operation time limit ad content associated documents cut-off date, when moving once more, need new password.This password has only the advertizer to grasp.Revising the back is there is no need to the new password of server transmission, and is unsafe.G8 then, the electron reading content-data is handled specific program will order the illegal ad content associated documents of COMPUTER DETECTION, and can produce three kinds of different results, and the initiation corresponding action.It is legal fully that these three kinds of results are respectively G92 ad content associated documents, and electron reading content-data processing manager order this moment electron reading normally moves.G91 ad content associated documents surpass time limit cut-off date or detect less than legal ad content associated documents, at this moment, G2 electron reading content-data is handled specific program 4 will order G10 ad content associated documents request unit to send the request of ad content associated documents to server, ad content associated documents dispensing device responds this request in the G15 server, from storer, read the advertisement associated documents, and the advertisement associated documents are sent to terminal, terminal receives advertisement associated documents and decoding device, is stored in the terminal memory.G93 detects advertisement associated documents illegal adding or change, and G11 sends to server with this document feedback, and advertisement associated documents dispensing device responds this feedback in the G15 server, and feedback file is stored in the storer of server 23.Here be not limited to the server dispensing device in same station server, storer can be any memory storage.Simultaneously, electron reading data processing manager order shut down procedure operation.

, the embodiment of institute of the present invention combination is illustrated, but should be familiar with and understand that can make the modification or the content that do not depart from essence of the present invention and scope increases here.For example handle the window hyperconjugation, can open more information webpage relevant or associated documents etc. with ad content by super connection by giving ad content.And other approach of simulating this advertising method also comprises other the unknown, but imitates the network advertisement method and the ad system of this advertising method feature.

Claims

1. network advertisement method based on electron reading.This method is by network server and terminal to be interconnected in the network ads system that constitutes to realize, makes server can intercom mutually with terminal.Wherein, server stores has digital code content and ad content is bundled the electron reading of presenting to the user, downloads or online reading for the terminal user.Server sends digital code content and ad content is bundled the electron reading of presenting to the user.Terminal receives electron reading and present digital code content and ad content on user's screen.It is characterized in that:

Electron reading is the ad content of digital code content and the replaceable ad content that presents to be handled window bundle the electron reading of presenting to the user.Electron reading or electron reading content-data are handled specific program and are contained one or more pointers, utilize this pointer can find the server that sends the ad content associated documents.Server shown in the pointer is sent in ad content and handles the ad content associated documents that window is opened.Terminal receives the ad content associated documents that send from the server shown in the pointer.When on user's screen, presenting ad content processing window, the ad content associated documents are handled window at ad content open.Along with the replacement of the ad content associated documents of opening at ad content processing window, the ad content that presents at ad content processing window is replaced.

2. network ads system based on electron reading.This system interconnects server and terminal by network and constitutes, and makes server can intercom mutually with terminal.Wherein, server stores has digital code content and ad content is bundled the electron reading of presenting to the user, downloads or online reading for the terminal user.Server sends digital code content and ad content is bundled the electron reading of presenting to the user.Terminal receives electron reading and present digital code content and ad content on user's screen.It is characterized in that:

Described network ads system based on electron reading comprises:

3. server, this server comprises an electron reading dispensing device.This device sends electron reading in response to the request of sending from terminal.It is characterized in that: the electron reading that described electron reading dispensing device sends is the ad content of digital code content and the replaceable ad content that presents to be handled window bundle the electronics of presenting to the user and show disrespect on thing.Electron reading or electron reading content-data are handled specific program and are contained one or more pointers, utilize this pointer can find the server that sends the ad content associated documents.Server shown in the pointer is sent in ad content and handles the ad content associated documents that window is opened.Terminal receives the ad content associated documents that send from the server shown in the pointer.When on user's screen, presenting ad content processing window, the ad content associated documents are handled window at ad content open.Along with the replacement of the ad content associated documents of opening at ad content processing window, the ad content that presents at ad content processing window is replaced.

4. a computer-readable medium has write down an electron reading router therein, and this program is used in response to the request of sending from terminal, sends electron reading.It is characterized in that: the electron reading of transmission is the ad content of digital code content and the replaceable ad content that presents to be handled window bundle the electron reading of presenting to the user.Electron reading or electron reading content-data are handled specific program and are contained one or more pointers, utilize this pointer can find the server that sends the ad content associated documents.Server shown in the pointer is sent in ad content and handles the ad content associated documents that window is opened.Terminal receives the ad content associated documents that send from the server shown in the pointer.When on user's screen, presenting ad content processing window, the ad content associated documents are handled window at ad content open.Along with the replacement of the ad content associated documents of opening at ad content processing window, the ad content that presents at ad content processing window is replaced.

5. server, this server comprises an ad content associated documents dispensing device.This device sends the ad content associated documents in response to the request of sending from terminal.It is characterized in that: this server is the server of address shown in the one or more pointers that include in advance in electron reading or electron reading content-data handling procedure.The ad content associated documents that this device sends are to bundle the ad content that electron reading provided of presenting to the user at the ad content processing window with digital code content and the replaceable ad content that presents to handle the ad content associated documents that window is opened.

6. a computer-readable medium has write down an ad content associated documents router therein, and this program is used in response to the request of sending from terminal, sends the ad content associated documents.It is characterized in that: the ad content associated documents that this program command sends are to bundle the electricity of presenting to the user at the ad content processing window with digital code content and the replaceable ad content that presents to handle the ad content associated documents that window is opened in the ad content that reading matter provided.And the router that sends the ad content associated documents is installed in the server of address shown in the one or more pointers that include in advance in electron reading or the electron reading content-data handling procedure.

7. terminal is used for just digital code content and ad content and bundles the electron reading of presenting to the user and present to the user.It is characterized in that: electron reading is the ad content of digital code content and the replaceable ad content that presents to be handled window bundle the electron reading of presenting to the user.Electron reading or electricity contain one or more pointers in reading material content data processing specific program, utilize this pointer can find the server that sends the ad content associated documents.Server shown in the pointer is sent in ad content and handles the ad content associated documents that window is opened.Terminal receives the ad content associated documents that send from the server shown in the pointer.When on user's screen, presenting ad content processing window, the ad content associated documents are handled window at ad content open.Along with the replacement of the ad content associated documents of opening at ad content processing window, the ad content that presents at ad content processing window is replaced.This terminal comprises

8. medium, this medium is presented to the user applicable to digital code content and ad content are bundled.This medium recording electron reading content-data is handled specific program.It is characterized in that: after in the local document store of electron reading file storage in terminal, no matter whether the user visits electron reading, whether electron reading content-data processing specific program order COMPUTER DETECTION will be handled the ad content associated documents that open in window at each ad content legal.When detecting less than legal ad content associated documents, refusal presents the digital code content on screen, simultaneously the associated documents request unit produces one and the ad content associated documents is sent to the request of being handled the indicated address of the address pointer of ad content associated documents in the terminal local document store that window comprised by ad content, and call be recorded in advance the electron reading content-data handle specific program or and electron reading in indication send the pointer of address of the server of ad content associated documents, transmit a request to server shown in the pointer.Ad content associated documents dispensing device responds this request in the server, reads the ad content associated documents from storer, and the ad content associated documents are sent to terminal.Terminal receives the ad content associated documents, is stored in the local document store of described terminal.After this, as long as the user needs, can visit electron reading at any time.The electron reading content-data is handled the visit of specific program detection to electron reading, when the visit that detects electron reading, the order computing machine reads the data in the electron reading, with digital code content related data or and the ad content of the replaceable ad content that the presents attribute data branch of handling window task the associated documents device for opening, on screen, present and in the process of digital code content ad content is handled window and be presented on user's screen, and the ad content associated documents are handled in the window at ad content open.(when pointer in this medium is illustrated, in electron reading 3, or other also contains this pointer in can invoked data and there is no need.)

9. electron reading creator, this creator comprises

A memory storage, electron reading is stored in wherein,

10. medium, be suitable for comprising a memory storage, an input media and a data treating apparatus, the ad content of digital code content and the replaceable ad content that presents handled the creator that window bundles the electron reading electron reading of presenting to the user.A memory storage, electron reading is stored in wherein.An input media is used to import the digital code content that electron reading includes, and the property related data of input digit code content; Input is given reading matter digital code ties content with electricity and is presented to the property related data that the ad content of user's the replaceable ad content that presents is handled window together; And import the pointer of address that one or more indications send the server of ad content associated documents, utilize this pointer can find the server that sends the ad content associated documents (when pointer in this medium is illustrated, in electron reading 3, or other also contains this pointer in can invoked data and there is no need.)；