CN1822041A - Network advertisement releasing system and method - Google Patents
Network advertisement releasing system and method Download PDFInfo
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- CN1822041A CN1822041A CN 200610011723 CN200610011723A CN1822041A CN 1822041 A CN1822041 A CN 1822041A CN 200610011723 CN200610011723 CN 200610011723 CN 200610011723 A CN200610011723 A CN 200610011723A CN 1822041 A CN1822041 A CN 1822041A
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
- G07F17/32—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports, or amusements
- G07F17/3286—Type of games
- G07F17/3295—Games involving skill, e.g. dexterity, memory, thinking
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
- G07F17/32—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports, or amusements
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Abstract
This invention provides an issuance system and a method for network advertisements including a server and a terminal characterizing that said server is one of the network advertisement games, said terminal is one logging on the server by a browser, said server has the selected item sets related to the contents of the advertisement and item games for breaking through with premium corresponding to the sets, players at the terminal gets the chance of playing the breaking through game each time he or she answers the selected question well.
Description
Technical field
The present invention relates to provide the operation system of the web advertisement and online game, the particularly combination of the web advertisement and online game, especially a kind of network advertisement releasing system, a kind of construction method of network advertisement releasing system, and a kind of web advertisement dissemination method.Adopt arrival that this system and method can the definite network advertisement, control flaw repeated reaching and return advertising fee etc., thereby the web advertisement issue that helps building a kind of all-win organically combines the brand-new management mode of online game to the advertiser.
Background technology
At present, the common charging mode that adopts of majority of network advertising agents has CPM (Cost Per Mille, perhaps Cost PerThousand; Cost Per Impressions) Cost Per Mille and CPC (Cost Per Click; Cost Per ThousandClick-Through) form such as every click cost.
CPM (cost per thousand) refers in the advertisement release process, hear or see certain advertisement each share how many advertising costs for each person.This pricing mode of the many employings of tradition media.At the web advertisement, CPM depends on " impression " yardstick, and the eyes that are generally understood as a people are watched the number of times of an advertisement attentively in one period regular time.
CPC (Cost Per Click; Cost Per Thousand Click-Through) every click cost is with every click primary charging.Such method adds that clicking rate restriction can WX strengthens the difficulty of cheating.But whether click equals to have problems on the advertisement arrival this point.
As seen current web advertisement charging mode lacks science and rationality.This is because whether the advertisement that does not still exist effective means or detection method can determine that the advertiser issues in web advertisement field arrives the audient to cause.
The same advertisement of still not having advertiser's issue at present arrives the control method of number of times to same position audient in some special time periods.Moreover the network media equally also is blank to the method that the advertiser returns advertising fee.
Summary of the invention
The present invention is directed to the defective or the deficiency that exist in the prior art, a kind of network advertisement releasing system is provided, adopt the arrival that this system at first can the definite network advertisement; By further perfect, can also control the flaw repeated reaching simultaneously and return advertising fee etc., thereby the web advertisement issue that helps building a kind of all-win organically combine the brand-new management mode of online game to the advertiser.
The present invention also provides a kind of construction method of network advertisement releasing system.
The present invention also provides a kind of web advertisement dissemination method.
The total technical conceive of the present invention is, by operational Internet website, server/browser framework based on Internet, the ad content multiple-choice question that makes multiple-choice question that the commercial audience utilization answer of terminal is relevant with ad content or advertiser provide obtain to make a breakthrough the with lottery operation of recreation, and the number of times that the number of operations of the recreation of making a breakthrough is with lottery answered corresponding to multiple-choice question, thereby commercial audience is answered the ad content multiple-choice question realization advertisement arrival of some; By corresponding functional modules is set, can also controls the flaw repeated reaching and return advertising fee etc. to the advertiser.Below just the advertisement that proposes first of the inventor arrive, control flaw repeated reaching and return novel concept such as advertising fee to the advertiser and be respectively described below:
Advertisement arrives: referring to the company information (product information, information on services, corporate image etc.) that the advertiser wants to pass on can correctly be understood and remember by commercial audience.
Control flaw repeated reaching: " repeated reaching " is meant that same ad content without end clicks maliciously behavior to the same web advertisement the situation and the same position audient that are not subjected to any restriction to repeat to represent in some certain period of time in face of same position audient in some certain period of time." flaw " then is meant, from psychologic angle analysis, same ad content number of times to the audient's arrival of same position in some time periods is many again, and its advertising results may not be desirable, promptly is unfavorable for correct understanding or memory.
Return advertising fee to the advertiser: at present, still do not have web advertisement medium are returned concrete grammar from advertising fee to the advertiser in the web advertisement field.The operational Internet website that the present invention will run a kind of web advertisement recreation provides the combination realization network media of web advertisement recreation and distribution ideal money and Online Store to return advertising fee to the advertiser.
Technical scheme of the present invention is as follows:
Network advertisement releasing system, comprise by Internet interconnected server and terminal, it is characterized in that: described server is a web advertisement game server, described terminal is for logining the terminal of described server by browser, described server has the multiple-choice question group relevant with ad content, and with the corresponding game item of making a breakthrough with lottery of this multiple-choice question group; The player of described terminal is that commercial audience is whenever answered questions one multiple-choice question and just obtained once operation to the recreation of making a breakthrough with lottery.
The player of described server and described terminal to the multiple-choice question group adopt by ask by answer and submit to one by one after promptly provide the interactive model of judgement.
Each road multiple-choice question in the described multiple-choice question group adopts the alternative pattern.
Described server makes advertisement screen presenting advertising content and correct option simultaneously when providing judgement.
Describedly be meant that with lottery the player obtains the network virtual currency, comprise second kind of ideal money that the first kind of ideal money finishing the game item of making a breakthrough and the success of making a breakthrough are rewarded.
Described player can offer individual shop on the operational Internet website of this online game advertisement of operation, its commodity transaction is paid with first kind of ideal money clearing, the advertiser of advertisement delivery can offer the enterprise shop on the operational Internet website of this online game advertisement of operation, its commodity transaction is paid with second kind of ideal money clearing, run in the operational Internet website of this online game advertisement and also be provided with first kind of ideal money and second kind of convertible ideal money transaction modules of ideal money, first kind of ideal money and second kind of ideal money are implemented floating exchange rate, and second kind of ideal money that the advertiser obtains can be exchanged into real money from operator.
The construction method of network advertisement releasing system, it is characterized in that in network of relation, carrying out the setting of data and the construction of following equipment, comprise: web advertisement game server, this server comprises the web advertisement issue part and the game item part of making a breakthrough with lottery, after corresponding setting is finished, this system can carry out following operation: the player who accepts the network terminal is the request that commercial audience is logined described web advertisement game server, web advertisement game server publishing network advertisement and with lottery the make a breakthrough game item corresponding with it, when selecting the multiple-choice question group relevant, enter the game item of making a breakthrough with lottery, whenever answer questions one multiple-choice question and just obtain once operation making a breakthrough with lottery and playing with ad content; The player of described server and described terminal to the multiple-choice question group adopt by ask by answer and submit to one by one after promptly provide the interactive model of judgement; Each road multiple-choice question in the described multiple-choice question group adopts the alternative pattern; Described server makes advertisement screen presenting advertising content and correct option simultaneously when providing judgement; Describedly be meant that with lottery the player obtains the network virtual currency, comprise second kind of ideal money that the first kind of ideal money finishing the game item of making a breakthrough and the success of making a breakthrough are rewarded; Described player can offer individual shop in the operational Internet website of this online game advertisement of operation, commodity transaction is paid with first kind of ideal money clearing, the advertiser of advertisement delivery can offer the enterprise shop on the operational Internet website of this online game advertisement of operation, commodity transaction is concluded the business with second kind of ideal money, run in the operational Internet website of this online game advertisement and also be provided with first kind of ideal money and second kind of convertible ideal money transaction modules of ideal money, first kind of ideal money and second kind of ideal money are implemented floating exchange rate, and second kind of ideal money that the advertiser obtains can be exchanged into real money from operator.
Web advertisement dissemination method is characterized in that: comprise the method that advertisement arrives, the method for control flaw repeated reaching and the method for returning advertising fee to the advertiser; The method that described advertisement arrives is meant: commercial audience is by browser logging in network advertisement game server, obtain the substep of the recreation of making a breakthrough is with lottery operated by the correct answer multiple-choice question group relevant with ad content, make the advertiser want the company information of passing on, comprise product information, information on services and/or corporate image, can correctly be understood and remember by commercial audience.
Described substep operation to the recreation of making a breakthrough with lottery is meant, whenever answer questions one multiple-choice question and just obtain once operation making a breakthrough with lottery and playing, game over each time, the player can obtain the network virtual currency, comprises second kind of ideal money that the first kind of ideal money finishing the game item of making a breakthrough and/or the success of making a breakthrough are rewarded.
The method of described control flaw repeated reaching is meant: be provided with one-time continuous answer road and count the corresponding virtual energy value of limit, increase along with answer road number, virtual energy value successively decreases, when virtual energy value exhausts, along with the operation of the recreation of making a breakthrough is with lottery finished and Exit Game, enter then and can supplement the time with money by the autonomous virtual energy value that is provided with of advertiser.
Described method of returning advertising fee to the advertiser is meant: the advertiser is as after corporate member's registration and throwing in game advertisement, the advertiser offers the enterprise shop with second kind of monetary settlement payment in the operational Internet website of this online game advertisement of operation, obtain second kind of ideal money by selling commodities on network, second kind of ideal money that the advertiser obtains can be exchanged into real money from operator.
Technique effect of the present invention is as follows:
The invention provides have science, rationality and operability examine the method that advertisement arrives, realize finally that the web advertisement is pressed to arrive charge.Like this with regard to the ambiguous fuzzy problem that solved the effect detection standard that exists in the current network advertisement and the unreasonable problem of charging mode.
The invention provides a kind of advertiser and can Autonomous Control same ad content be arrived the control method of number of times to same position audient in some special time periods.The drawback and the irrationality of the tolerance flaw repeated reaching that exists in the current network advertisement have so just been solved.
At present, still there is not web advertisement medium are returned concrete grammar from advertising fee to the advertiser in the web advertisement field.The operational Internet website that the present invention will run a kind of web advertisement recreation provides the combination of web advertisement recreation and distribution ideal money and Online Store to realize the network media is returned method from advertising fee to the advertiser.
In a word, network advertisement releasing system of the present invention and method propose and have realized for the first time the combination of the web advertisement and online game, especially a kind of network advertisement releasing system, a kind of construction method of network advertisement releasing system, and a kind of web advertisement dissemination method.Adopt arrival that this system and method can the definite network advertisement, control flaw repeated reaching and return advertising fee etc., thereby the web advertisement issue that helps building a kind of all-win organically combines the brand-new management mode of online game to the advertiser.
Description of drawings
Fig. 1 is the element synoptic diagram of ad distribution in the network advertisement releasing system of the present invention and recreation.
Fig. 2 is the success synoptic diagram of making a breakthrough of playing of making a breakthrough with lottery.
Fig. 3 is one of web advertisement game server process flow process.
Fig. 4 is two of a web advertisement game server process flow process.
Fig. 5 is three of a web advertisement game server process flow process.
Fig. 6 is four of a web advertisement game server process flow process.
Reference numeral lists as follows:
1-advertisement topic, 2-" submissions " button, 3-16 piece of square, 4-audio button, 5-video player, the 6-sign of playing, 7-advertiser's trade mark, the 8-ad display screen, the virtual energy value of 9-is an energy value, 10-answer selection push button.
Embodiment
In order to solve " examining the problem that advertisement arrives " and " problem of control flaw repeated reaching " and " network media is returned the problem of advertising fee to the advertiser ", realize the business method of advertiser and commercial audience doulbe-sides' victory, the inventor has invented a kind of network advertisement releasing system and method, just web advertisement games system.Network comprises Internet and wireless Internet (WAP).
Here " doulbe-sides' victory " refer to the doulbe-sides' victory relation of advertiser and commercial audience.That is, the advertiser need not to pay any expense when not only can advertisement not arriving, and can Autonomous Control the flaw repeated reaching of advertisement delivery; After advertisement arrives, run the network media of this web advertisement recreation and return a certain proportion of advertising fee to the advertiser.Audient's free play advertisement recreation just can obtain remuneration when obtaining company information, particularly required company information, and can run a shop on the net and sell thing and also can use the remuneration of acquisition to do shopping.
The summary and the rule of this web advertisement recreation are as follows:
The audient at first adds the ad content that shows on the ad display screen of listening attentively in the web advertisement recreation by reading or listen attentively to, reading, whether the correct judgment that beats one's brains, every correct selection once can obtain the right of a board turning, as depicted in figs. 1 and 2, being example with the board turning recreation among the figure, can also be other similarly substep operate games certainly.The result of board turning is white ball or black ball, and four white balls are when horizontal, vertical or oblique being arranged in a row, even if recreation reaches a standard.That is, the audient reads, listens attentively to and selects the answer that praises after the advertisement; Obtain the right of board turning when choosing correct option, the result of board turning is white ball or black ball; Recreation reached a standard when the white ball was arranged in a row.
The recreation of this web advertisement is that 8 fundamentals such as energy value 9, submit button 2 are formed by 8,16 pieces of squares 3 of ad display screen, white ball, black ball, the enquirement of description ad content more than 16 roads and correct option and wrong answer, virtual energy value, wherein white ball and black ball are the patterns in 16 pieces of square fronts, be equivalent to the board turning recreation, as depicted in figs. 1 and 2.Also represented the position of advertisement topic 1 among the figure and exemplified content that audio button 4 and video player 5 are selected the corresponding alternative answer of push button 10 with answer, also have the display position of recreation sign 6 and advertiser's trade mark 7.
Game rule is as follows:
1) display ads topic, alternative answer push button and " submission " button on the ad display screen, on the next door of ad display screen by the board turning square of forming by 16 pieces of squares.
2) after the audient selects alternative answer push button, just can click " submission " button.
When 3) audient selects alternative answer push button mistake, display ads and correct option and " next problem " button once more on the advertisement screen.
When the audient clicks " next problem " button, show new ad content, repeat 1).
When 4) audient selects alternative answer push button correct, display ads and correct option equally once more.At this moment, the audient obtains to select to click any one piece right in 16 pieces of squares.
When 5) audient clicked any one piece of square, clicked square became white ball or black ball.Repeat 1).
6) game under the following situation.
The white ball is when horizontal vertical or oblique being arranged in a row, when promptly recreation reaches a standard;
When 16 pieces of squares are all opened;
What opened afterwards may be white ball, but during the possibility that do not reach a standard.
7) one advertisement of every demonstration topic, energy value will reduce 1/16th.
When 8) audient will use up energy value, show the prompting of " in supplementing with money " on the ad display screen, prompting simultaneously is full of the needed time of value.The audient can't continue challenge games before failing to be full of value.
The control of＜energy value 〉
Ad content is play by advertiser's named order (" sort " in the database specifies).
Advertisement energy value of every displaying will reduce 1/16th.
Show when finishing all ad contents the energy value vanishing.But when playing energy value vanishing midway, the audient still can continue challenge, till game over.
The autonomous setting of advertiser supplemented with money the time.
The control that＜advertisement arrives 〉
When energy value is used up, regarded as " advertisement arrival ", the expense that the recreation network operator can require the advertisers pay advertisement once to arrive.Simultaneously, audient and audient's sponsor " the advertisement arrival remuneration " that can obtain to stipulate.
＜the control that reaches a standard 〉
The result who clicks square is that white ball or black ball are to be decided by the random function that is seed (initial value) with the time on date.But running into the square that the audient selects is white ball, and the result behind the board turning is when being the situation that reaches a standard, at first to confirm following project judge reach a standard whether suitable.Think and reach a standard now when improper, change to the demonstration black ball.The project of confirming is as follows:
1) this audient (individual member) is not if there is the group, so, and whether the total member's of individual the arrival sum that does not have the group more than 100 times?
2) this audient (individual member) is if there is the group, so, and whether does this group membership always arrive number more than " group number * 100 "?
3) audient does not have group time, is equal to " reserve funds that reach a standard of 100 arrival " to the audient's payment that reaches a standard.
4) audient has group time, is equal to " reserve fund that reaches a standard of group number * 100 time arrival " to its payment.
(examining the method that advertisement arrives)
Advertisement arrives and refers to, and the company information (product information, information on services, corporate image etc.) that the advertiser wants to pass on can correctly be understood and remember by commercial audience.
The invention provides have science, rationality and operability examine the method that advertisement arrives, realize finally that the web advertisement is pressed to arrive charge.Like this with regard to the ambiguous fuzzy problem that solved the effect detection standard that exists in the current network advertisement and the unreasonable problem of charging mode.
(method of control flaw repeated reaching)
" repeated reaching " is meant that same ad content without end clicks maliciously behavior to the same web advertisement the situation and the same position audient that are not subjected to any restriction to repeat to represent in some certain period of time in face of same position audient in some certain period of time." flaw " then is meant, from psychologic angle analysis, same ad content number of times to the audient's arrival of same position in some time periods is many again, and its advertising results may not be desirable, promptly is unfavorable for correct understanding or memory.The invention provides a kind of advertiser and can Autonomous Control same ad content be arrived the control method of number of times to same position audient in some special time periods.The drawback and the irrationality of the tolerance flaw repeated reaching that exists in the current network advertisement have so just been solved.
(network media is returned the method for advertising fee to the advertiser)
At present, still there is not web advertisement medium are returned concrete grammar from advertising fee to the advertiser in the web advertisement field.The operational Internet website that the present invention will run a kind of web advertisement recreation provides the combination of web advertisement recreation and distribution ideal money and Online Store to realize the network media is returned method from advertising fee to the advertiser.
Web advertisement game server process flow process such as Fig. 3, Fig. 4, Fig. 5 and shown in Figure 6, wherein the symbol description of server process is as follows:
Handling A comprises: 1. the typing player participates in challenge new game (score_mst the inside), 2. makes challenge games record (score_tbl the inside) for the first time, and 3. 16 initial road advertisement topics are set, and 4. 16 road advertisement topics are shared red ball and black ball.
Treatments B comprises: 1. make the challenge games record the n time, 2. 16 initial road advertisement topics are set.
Handling C comprises: next 16 road advertisements topics (if during remaining advertisement topic less than 16 problems, remaining recreation is by the displaying of postponing of the 1st problem) 1. are set, and 2. 16 problems are shared red ball and black ball.
Handling D comprises: 1. continue to be provided with the advertisement topic on the score_tbl.
Handling E comprises: 1. according to score_tbl setting advertisement topic and alternative answer once.
Handling F comprises: 1. correct option is set.
Handling G comprises: judge whether to reach a standard, if reach a standard: 1) " game over " is set on score_tbl, upgrades " arrival " record of score_mst, 2) the payment bonus.
Handling H comprises: 1. examine whether " game over ".
Handling I comprises: 1. the topic of advertisement next time is set.
Handling Z comprises: 1. revisal is handled: when the possibility of " reaching a standard " is arranged, examine by rule, according to circumstances change the red ball of cell and the distribution of black ball, cause not allow " reaching a standard ".
Handling X comprises: 1. be ready for sending the game machine key element.
Further specify as follows about enforcement of the present invention:
At first, on Internet, set up a web site (comprising WAP site), carry out member system.
The audient is free member registration on the operational Internet website of the above-mentioned web advertisement recreation of operation, and becomes the individual member.Advertiser's member registration on the operational Internet website of the above-mentioned web advertisement recreation of operation, and become the corporate member.
Secondly, run the operational Internet website of above-mentioned web advertisement recreation to audient (member) distribution ideal money.It is that first kind of ideal money and Y ideal money are two kinds of second kind of ideal moneys that ideal money is divided into the X ideal money by its difference of issuing approach.The member obtains the approach of X ideal money and the approach of acquisition Y ideal money can design many, for example: game over each time, the player can obtain the network virtual currency, comprises second kind of currency that the first kind of currency finishing the game item of making a breakthrough and the success of making a breakthrough are rewarded.The value of ideal money is, runs that the certain proportion of the advertising fee of the operational Internet website of above-mentioned web advertisement recreation collecting converts out.
In addition, run " the individual shop " and " enterprise shop " that member system is set on the business website of above-mentioned web advertisement recreation.
" individual shop " refers to the shop that the individual member offers.This shop uses the X ideal money to conclude the business without exception." enterprise shop " then is the shop that the advertiser offers.This shop combines with Y ideal money and Renminbi and concludes the business.Also have, can convert freely between X ideal money and the Y ideal money, comprise the exchange of two kinds of ideal moneys that a certain member has and the exchange of two kinds of ideal moneys between some members and other members here.Member system is meant, the system that only allows individual member and corporate member to participate in business.The individual member can offer oneself and " individual shop " sell thing.Other individual members can pay payment for goods with the X ideal money.As a result, increased the individual member's who offers individual shop income.
The individual member can also use the Y ideal money to do shopping in " enterprise shop " lining.
" enterprise shop " is meant, the Online Store that the advertiser offers, the i.e. goods of the goods of selling in the shop for advertising by the web advertisement recreation of this instructions elaboration.
The value of ideal money is that the certain proportion of advertising fee income is converted out, so the individual member uses ideal money to buy the advertisement subject matter of enterprise marketing in " enterprise shop ", realize the combination of advertisement behavior and buying behavior, reached the network media is returned purpose from advertising fee to the advertiser in fact.
Audient's free registration on operation web advertisement game website of the present invention becomes the member.Need during member registration to submit to " user name " and " password ".The member will use this " user name " and " password " to sign in to games page.
Enterprise's time that autonomous setting is supplemented with money on the advertising management platform.The shortest 1 hour, the longest 24 hours." flaw repeated reaching " be meant, ad content in some certain period of time to a same phenomenon that the audient arrives repeatedly.From psychologic angle analysis, correct understanding and promotion memory are necessary certain interval of time.
Select a button in two buttons that the audient at first shows on ad display screen.Click " submission " button then.Select when correct, presenting advertising content and correct option once more on the advertisement screen, the audient obtains to select the right of any one piece of square in 16 pieces of squares; The apparent presenting advertising content of makeing mistakes simultaneously once more of pointing out of ad display screen reached " next content " button with " correct option " when selection was wrong.The audient clicks " next content " and enters next closing.
The audient answers correct back when clicking any one piece of square in 16 pieces of squares, and clicked square becomes white ball or black ball.
No matter the white ball is laterally, vertically or see to play games during oblique being arranged in a row and reach a standard.
Game over when following situation occurring.
1) reaches a standard and when finishing;
2) 16 pieces are all opened;
What 3) opened afterwards may be white ball, but during the possibility that do not reach a standard.
The rule that＜energy value reduces 〉
One ad content of every demonstration, energy value will reduce 1/16th.
Exhaust all energy values, recreation will enter " supplementing with money " state.
The energy value vanishing means that the company information that the advertiser wants to pass on absolutely is presented in face of the audient.That is, advertisement arrives." advertisement arrival " is meant, the advertiser want the company information passed on by media exhibition in face of the target audience and the audient can correct understanding memory advertiser want the company information passed on.
Should be pointed out that the above embodiment can make those skilled in the art more fully understand the present invention, but do not limit the present invention in any way.Therefore, although this instructions has been described in detail the present invention with reference to drawings and embodiments,, it will be appreciated by those skilled in the art that still and can make amendment or be equal to replacement the present invention; And all do not break away from the technical scheme and the improvement thereof of the spirit and scope of the present invention, and it all should be encompassed in the middle of the protection domain of patent of the present invention.
Claims (11)
1. network advertisement releasing system, comprise by Internet interconnected server and terminal, it is characterized in that: described server is a web advertisement game server, described terminal is for logining the terminal of described server by browser, described server has the multiple-choice question group relevant with ad content, and with the corresponding game item of making a breakthrough with lottery of this multiple-choice question group; The player of described terminal is that commercial audience is whenever answered questions one multiple-choice question and just obtained once operation to the recreation of making a breakthrough with lottery.
2. network advertisement releasing system according to claim 1 is characterized in that: the player of described server and described terminal to the multiple-choice question group adopt by ask by answer and submit to one by one after promptly provide the interactive model of judgement.
3. network advertisement releasing system according to claim 1 is characterized in that: each the road multiple-choice question in the described multiple-choice question group adopts the alternative pattern.
4. network advertisement releasing system according to claim 2 is characterized in that: described server makes advertisement screen presenting advertising content and correct option simultaneously when providing judgement.
5. network advertisement releasing system according to claim 2 is characterized in that: comprise second kind of ideal money that the first kind of ideal money finishing the game item of making a breakthrough and the success of making a breakthrough are rewarded.
6. network advertisement releasing system according to claim 5, it is characterized in that: described player can offer individual shop on the operational Internet website of this online game advertisement of operation, its commodity transaction is paid with first kind of ideal money clearing, the advertiser of advertisement delivery can offer the enterprise shop on the operational Internet website of this online game advertisement of operation, its commodity transaction is paid with second kind of ideal money clearing, run in the operational Internet website of this online game advertisement and also be provided with first kind of ideal money and second kind of convertible ideal money transaction modules of ideal money, first kind of ideal money and second kind of ideal money are implemented floating exchange rate, and second kind of ideal money that the advertiser obtains can be exchanged into real money from operator.
7. the construction method of network advertisement releasing system, it is characterized in that in network of relation, carrying out the setting of data and the construction of following equipment, comprise: web advertisement game server, this server comprises the web advertisement issue part and the game item part of making a breakthrough with lottery, after corresponding setting is finished, this system can carry out following operation: the player who accepts the network terminal is the request that commercial audience is logined described web advertisement game server, web advertisement game server publishing network advertisement and with lottery the make a breakthrough game item corresponding with it, when selecting the multiple-choice question group relevant, enter the game item of making a breakthrough with lottery, whenever answer questions one multiple-choice question and just obtain once operation making a breakthrough with lottery and playing with ad content; The player of described server and described terminal to the multiple-choice question group adopt by ask by answer and submit to one by one after promptly provide the interactive model of judgement; Each road multiple-choice question in the described multiple-choice question group adopts the alternative pattern; Described server makes advertisement screen presenting advertising content and correct option simultaneously when providing judgement; Describedly be meant that with lottery the player obtains the network virtual currency, comprise second kind of ideal money that the first kind of ideal money finishing the game item of making a breakthrough and the success of making a breakthrough are rewarded; Described player can offer individual shop in the operational Internet website of this online game advertisement of operation, commodity transaction is paid with first kind of ideal money clearing, the advertiser of advertisement delivery can offer the enterprise shop on the operational Internet website of this online game advertisement of operation, commodity transaction is concluded the business with second kind of ideal money, run in the operational Internet website of this online game advertisement and also be provided with first kind of ideal money and second kind of convertible ideal money transaction modules of ideal money, first kind of ideal money and second kind of ideal money are implemented floating exchange rate, and second kind of ideal money that the advertiser obtains can be exchanged into real money from operator.
8. web advertisement dissemination method is characterized in that: comprise the method that advertisement arrives, the method for control flaw repeated reaching and the method for returning advertising fee to the advertiser; The method that described advertisement arrives is meant: commercial audience is by browser logging in network advertisement game server, obtain the substep of the recreation of making a breakthrough is with lottery operated by the correct answer multiple-choice question group relevant with ad content, make the advertiser want the company information of passing on, comprise product information, information on services and/or corporate image, can correctly be understood and remember by commercial audience.
9. web advertisement dissemination method according to claim 8, it is characterized in that: described substep operation to the recreation of making a breakthrough with lottery is meant, whenever answer questions one multiple-choice question and just obtain once operation making a breakthrough with lottery and playing, game over each time, the player can obtain the network virtual currency, comprises second kind of ideal money that the first kind of ideal money finishing the game item of making a breakthrough and/or the success of making a breakthrough are rewarded.
10. web advertisement dissemination method according to claim 8, it is characterized in that: the method for described control flaw repeated reaching is meant: be provided with one-time continuous answer road and count the corresponding virtual energy value of limit, increase along with answer road number, virtual energy value successively decreases, when virtual energy value exhausts, along with the operation of the recreation of making a breakthrough is with lottery finished and Exit Game, enter then and can supplement the time with money by the autonomous virtual energy value that is provided with of advertiser.
11. web advertisement dissemination method according to claim 9, it is characterized in that: described method of returning advertising fee to the advertiser is meant: the advertiser is as after corporate member's registration and throwing in game advertisement, the advertiser offers the enterprise shop with second kind of ideal money clearing payment in the operational Internet website of this online game advertisement of operation, obtain second kind of ideal money by selling commodities on network, second kind of ideal money that the advertiser obtains can be exchanged into real money from operator.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200610011723 CN1822041A (en) | 2006-04-04 | 2006-04-04 | Network advertisement releasing system and method |
| PCT/CN2007/001084 WO2007112693A1 (en) | 2006-04-04 | 2007-04-03 | Network advertisement issuing system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200610011723 CN1822041A (en) | 2006-04-04 | 2006-04-04 | Network advertisement releasing system and method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1822041A true CN1822041A (en) | 2006-08-23 |
Family
ID=36923390
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 200610011723 Pending CN1822041A (en) | 2006-04-04 | 2006-04-04 | Network advertisement releasing system and method |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN1822041A (en) |
| WO (1) | WO2007112693A1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105407401A (en) * | 2015-11-26 | 2016-03-16 | 天脉聚源（北京）科技有限公司 | Method and device for generating interactive feedback information of interactive television system |
Family Cites Families (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20010081554A (en) * | 2000-02-16 | 2001-08-29 | 노창은 | Method for advertising use of on-line game |
| JP2003535404A (en) * | 2000-06-02 | 2003-11-25 | パク、ジョンヒョク | Advertising method using online games |
| CA2350224A1 (en) * | 2001-06-12 | 2002-12-12 | Stuart Squires | System and method for internet advertising through on-line games |
| CN1753014A (en) * | 2004-09-22 | 2006-03-29 | 深圳市高富通控制技术有限公司 | Rewarding type advertisement publishing method and advertisement device using said method |
-
2006
- 2006-04-04 CN CN 200610011723 patent/CN1822041A/en active Pending
-
2007
- 2007-04-03 WO PCT/CN2007/001084 patent/WO2007112693A1/en not_active Ceased
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105407401A (en) * | 2015-11-26 | 2016-03-16 | 天脉聚源（北京）科技有限公司 | Method and device for generating interactive feedback information of interactive television system |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2007112693A1 (en) | 2007-10-11 |
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Open date: 20060823 |