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CN1879121A - Dynamic coupons - Google Patents

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Publication number
CN1879121A
CN1879121A CNA2003801107222A CN200380110722A CN1879121A CN 1879121 A CN1879121 A CN 1879121A CN A2003801107222 A CNA2003801107222 A CN A2003801107222A CN 200380110722 A CN200380110722 A CN 200380110722A CN 1879121 A CN1879121 A CN 1879121A
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coupon
user
reward voucher
dynamic change
information
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史帝文·马斯特里安尼
克里福德·A·皮克奥弗
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International Business Machines Corp
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    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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Abstract

Dynamic coupons, particularly e-Coupons in the form of dynamically changing coupons, such as may be exchanged, delivered, and presented on a small or large computer, a portable device like a PDA or cell phone (180) are provided to users (150). Various advantages offered in the coupon may automatically change according to dynamic information (410), such as any changing information such as the current and predicted weather, traffic congestion, economic indicators, and store buying patterns.

Description

动态优惠券Dynamic Coupons

交叉引用cross reference

本申请与存档号为YOR920030470PCT1、同一天转让序列号、名为“优惠券交换网络和服务局(COUPON EXCHANGE NETWORKAND SERVICE BUREAU)”的文件互为交叉引用,并且在此将其全文引入用于所有的目的。This application is cross-referenced to the document entitled "COUPON EXCHANGE NETWORKAND SERVICE BUREAU" with File No. YOR920030470PCT1, Same Day Transfer Serial Number, and is hereby incorporated by reference in its entirety for all Purpose.

技术领域technical field

本发明针对提供动态变化的优惠券形式的电子优惠券(e-Coupon),这些电子优惠券例如可以在计算设备上进行交换、传送以及呈现,所述计算设备包括诸如PDA或移动电话之类的便携式设备。The present invention is directed to providing electronic coupons (e-Coupons) in the form of dynamically changing coupons that can be exchanged, communicated, and presented, for example, on computing devices including electronic devices such as PDAs or mobile phones. portable device.

背景技术Background technique

在万维网(World Wide Web)上存在着各种优惠券分发服务。例如,在一个2003年可用的服务CouponSurfer.com上,提供用于降低诸如衣服、食品、音乐、玩具以及旅游之类项目价格的优惠券。通常提供两类优惠券。提供“互联网”优惠券或在线优惠券用于诸如Buy.com或Petsmart.com之类的互联网在线商店。在线优惠券可以通过点击网页浏览器的链接来进行兑换。一旦用户点击了一个链接,该用户会被带到一个零售商的网站(例如Petsmart),在该网站该用户可以使用优惠券来进行购买。在某些情况下,可能必须在零售商的网站上输入特定的代码或密码以获得折扣。如果是这种情况,将在优惠券中包括特定的指示。在互联网优惠券分发服务上提供的第二类优惠券是可打印的优惠券。用户使用他们的计算机的打印机打印出优惠券,并且实际地携带该优惠券到实际的商店,例如饭店。这些优惠券可以包含条形码或者其他信息,从而可以在实际的商店的登记处对其进行扫描。这些优惠券服务的缺点是它们不能提供其特性可以随着用户进行购买的时间快速变化的优惠券。Various coupon distribution services exist on the World Wide Web. For example, CouponSurfer.com, a service available in 2003, offers coupons for reduced prices on items such as clothing, food, music, toys, and travel. There are generally two types of coupons offered. Offer "Internet" coupons or online coupons for Internet online stores such as Buy.com or Petsmart.com. Online coupons can be redeemed by clicking on a link in a web browser. Once the user clicks on a link, the user is taken to a retailer's website (eg, Petsmart) where the user can use the coupon to make a purchase. In some cases, a specific code or password may have to be entered on the retailer's website to receive the discount. If this is the case, specific instructions will be included in the coupon. The second type of coupons offered on Internet coupon distribution services are printable coupons. The user prints out the coupon using their computer's printer and physically takes the coupon to an actual store, such as a restaurant. These coupons may contain barcodes or other information so that they can be scanned at the actual store check-in. A disadvantage of these coupon services is that they cannot provide coupons whose characteristics can change rapidly with the time a user makes a purchase.

发明内容Contents of the invention

根据上述需要,本发明的一方面提供了一种方法,用于根据商店中的动态信息向用户提供用于某种优惠的动态变化的优惠券。该提供步骤包括:第一用户提出请求以获得用于该优惠的动态变化的优惠券,以及将动态变化的优惠券转发给该用户。各种优惠包括产品折扣、服务折扣、接收另外的优惠券以及产品特征或服务特征。便携式优惠券设备可以用于存储并且查看优惠券。可以基于一个或者多个动态标准对优惠券进行修改,所述动态标准诸如是使用目标优惠券的其他用户的数目、当前的天气以及业务模式之类。优惠券修改包括删除优惠券或者对目标优惠券及其兑现值的图形修改。According to the above needs, one aspect of the present invention provides a method for providing dynamically changing coupons for certain discounts to users according to dynamic information in stores. The providing step includes the first user making a request to obtain the dynamically changing coupon for the offer, and forwarding the dynamically changing coupon to the user. Various benefits include product discounts, service discounts, receiving additional coupons, and product or service features. Portable coupon devices can be used to store and view coupons. Coupons may be modified based on one or more dynamic criteria, such as the number of other users using the targeted coupon, current weather, and business patterns. Coupon modification includes deletion of the coupon or graphical modification of the target coupon and its redemption value.

附图说明Description of drawings

根据下述对优选实施例和附图的详细描述,本发明的这些方面、优点和特征,以及其他的方面、优点和特征将变得更加明显,在附图中:These aspects, advantages and features of the present invention, as well as other aspects, advantages and features, will become more apparent from the following detailed description of the preferred embodiments and the accompanying drawings, in which:

图1示出了与优惠券服务局(Coupon Service Bureau)进行交互的几个优惠券关系人的示例性集合;Figure 1 shows an exemplary collection of several coupon stakeholders interacting with the Coupon Service Bureau;

图2示出了用于向用户分发优惠券的示例性过程;Figure 2 illustrates an exemplary process for distributing coupons to users;

图3示出了优惠券服务局实现在一个或者多个用户之间创建、互易、拍卖以及交换优惠券的示例性过程;3 shows an exemplary process for a coupon service bureau to create, reciprocate, auction, and exchange coupons among one or more users;

图4示出了动态优惠券的操作;Figure 4 illustrates the operation of a dynamic coupon;

图5示出了使得用户能够在销售点请求特定的用户需要的折扣的步骤;Figure 5 shows the steps of enabling a user to request a specific user desired discount at the point of sale;

图6示出了随机动态优惠券的一个实施例;Figure 6 shows an embodiment of a random dynamic coupon;

图7示出了一个备选实施例,其中将本发明实现为一种向至少一个商店提供优惠券业务的设备;以及Figure 7 shows an alternative embodiment in which the present invention is implemented as a device for providing coupon services to at least one store; and

图8示出了一个备选实施例,其中将本发明实现为一种系统。Figure 8 shows an alternative embodiment in which the invention is implemented as a system.

具体实施方式Detailed ways

动态的电子优惠券指动态变化的优惠券,其例如可以在诸如PDA或移动电话之类的设备上进行交换、传送以及呈现。可以从报纸上扫描优惠券,或者将优惠券上传到互联网上的优惠券设备。动态信息指诸如当前的天气和预测的天气、交通拥塞、经济指标以及商店购买模式之类的任何变化信息。项目的价格可以取决于这种动态变化的信息。以优惠券形式提供的各种优惠可以根据诸如任意变化信息之类的动态信息而自动地发生变化,所述任意变化信息例如是当前的天气和预测的天气、交通拥塞、经济指标以及商店购买模式之类。Dynamic electronic coupons refer to dynamically changing coupons that can be exchanged, communicated, and presented, for example, on devices such as PDAs or mobile phones. Coupons can be scanned from newspapers, or uploaded to a coupon facility on the Internet. Dynamic information refers to any changing information such as current and forecast weather, traffic congestion, economic indicators, and store buying patterns. The price of an item may depend on this dynamically changing information. Various offers in the form of coupons can be automatically changed according to dynamic information such as any changing information such as current and forecast weather, traffic congestion, economic indicators, and store purchase patterns such as.

所述设备可以是下述设备中的任意一种设备:卡、智能卡、PDA(个人数字助理)、移动电话、或者大型计算机或小型计算机;并且所述下载可以使用下述方式中的任意一种方式来完成:互联网、网页、商店中的电话亭、商场中的电话亭。The device can be any one of the following devices: a card, a smart card, a PDA (personal digital assistant), a mobile phone, or a mainframe computer or a minicomputer; and the download can use any one of the following methods This can be done in any number of ways: the Internet, web pages, phone booths in stores, phone booths in malls.

可以使用计算机网络来完成对供应商的反馈,并且该反馈包括:人口统计信息、购买者信息、产品信息、一天中的时间(time of day)或者价格。对设备用户的反馈包括:产品信息、其他商店中更优惠的出价、或有利的优惠券的持续时间。便携式优惠券设备可以呈现诸如广告、产品信息、产品手册、消费者报告以及安全信息之类的辅助信息。优惠券可以期满终止。用户可以是个人团体、公司、企业、社团、政府团体。优惠券可以用于获得针对其他优惠券的折扣。优惠券可以是随机的。例如,在某天对于一定数量很可能有折扣存在一定程度的置信度。Feedback to suppliers can be done using a computer network and includes: demographic information, buyer information, product information, time of day (time of day) or price. Feedback to device users includes: product information, better offers in other stores, or the duration of a favorable coupon. Portable coupon devices can present auxiliary information such as advertisements, product information, product brochures, consumer reports, and safety information. Coupons may expire upon expiration. Users can be individual groups, companies, enterprises, societies, government groups. Coupons can be used to obtain discounts against other coupons. Coupons can be random. For example, there is a degree of confidence that a discount is likely to be available for a certain quantity on a given day.

本发明关注所有优惠券的动态特性,但是特别地关注电子优惠券。例如,电子优惠券的折扣可以根据当前的天气情况随时发生变化。商店、商场或者产品制造者可能希望在雨天或根据那天的销售数量来吸引较多的(或较少的)购买者。相关的标准包括:一天中的时间、那天的销售数量、产品售出的速度、主流市场条件、天气情况和天气报告、地缘政治问题以及股票市场。The present invention focuses on the dynamic nature of all coupons, but in particular electronic coupons. For example, discounts on e-coupons can change at any time based on current weather conditions. A store, mall, or product manufacturer may wish to attract more (or fewer) buyers on a rainy day or depending on the number of sales that day. Relevant criteria include: time of day, number of sales for that day, rate at which products are selling, prevailing market conditions, weather conditions and reports, geopolitical issues, and the stock market.

用户可以例如在销售点与优惠券设备进行交互,以请求比已提供的折扣更优惠的折扣。在这点上,折扣量可以根据与第三方的交互发生变化。A user may, for example, interact with a coupon device at a point of sale to request a better discount than that already offered. In this regard, the discount amount may vary based on interactions with third parties.

图1示出了几个商店110以及产品或服务创建者120,所述产品或服务创建者120向优惠券服务局(CSB)130提供优惠券信息。这种信息可以包括产品或服务信息、对产品或服务的折扣量、折扣持续时间、享有折扣的特定接收者的标识等。图1还示出了CSB向其发送优惠券信息的用户140和用户150。用户150具有电子优惠券设备180(CD),该设备包含由CSB 130提供的优惠券信息。该CD通常包括存储器(用于存储一个或多个的优惠券)、用于网络通信的装置以及可选的显示器。优惠券可以通过计算机网络、纸张扫描仪或者其他的电子装置载入该CD。优惠券设备(CD)可以是下述设备中的任意一种设备:卡、智能卡、PDA、移动电话、手持设备、计算机,并且所述下载可以使用下述方式中的任意一种方式来完成:互联网、网页、商店中的电话亭、商场中的电话亭。用户160和用户170不必是优惠券信息的接收者,但是其可以是待发送给其他用户140、150的虚拟优惠券的可能创建者。FIG. 1 shows several stores 110 and a product or service creator 120 that provides coupon information to a Coupon Service Bureau (CSB) 130 . Such information may include product or service information, the amount of the discount on the product or service, the duration of the discount, identification of specific recipients enjoying the discount, and the like. FIG. 1 also shows users 140 and 150 to whom the CSB sends coupon information. User 150 has an electronic coupon device 180 (CD) that contains coupon information provided by CSB 130. The CD typically includes memory (for storing one or more coupons), means for network communication, and optionally a display. Coupons can be loaded onto the CD via a computer network, paper scanner, or other electronic means. The coupon device (CD) can be any of the following: card, smart card, PDA, mobile phone, handheld, computer, and the download can be done using any of the following: Internet, web pages, phone booths in stores, phone booths in malls. User 160 and user 170 need not be recipients of coupon information, but may be potential creators of virtual coupons to be sent to other users 140,150.

图2示出了如何将优惠券信息分发给用户140、150。在步骤205中,商店向CSB 130发送优惠券信息。在步骤210中,产品或服务创建者向CSB 130发送优惠券信息。在步骤215中,个人用户向CSB发送信息。例如,用户可能希望他的朋友接收关于眼镜的10美元折扣。因此,这种情况下的信息可以包括产品标识、折扣以及诸如字母数字符号串之类的接收者标识。这种用户制造的优惠券是虚拟优惠券,因为没有制造商或者商店来发起它。在步骤217中,CSB的用户可以例如为了自己随后的使用而亲自向CSB发送信息。例如,用户可能在杂志或者在网页上看到优惠券,并且希望CSB存储并构成这种优惠券以供该用户稍后使用。在某些情况中,商店、制造商以及服务提供商将提供接收者标识以便只有特定的接收者可以使用优惠券。Figure 2 shows how coupon information is distributed to users 140,150. In step 205, the store sends coupon information to CSB 130. In step 210, the product or service creator sends coupon information to CSB 130. In step 215, the individual user sends a message to the CSB. For example, a user may want his friends to receive a $10 discount on eyeglasses. Thus, information in this case may include product identification, discounts, and recipient identification such as strings of alphanumeric characters. This user-generated coupon is a virtual coupon because there is no manufacturer or store to originate it. In step 217, the user of the CSB may personally send the information to the CSB, eg for its own subsequent use. For example, a user may see a coupon in a magazine or on a web page, and would like the CSB to store and compose such coupons for later use by the user. In some cases, stores, manufacturers, and service providers will provide recipient identification so that only specific recipients can use the coupon.

在步骤218中,与可能的优惠券提供者205、210、215和217无联系的软件代理可以创建用于普通人群或由接收标识指定的特定接收者的优惠券。例如,为了创建流动的经济或者为了其他目的,代理可以发送在特定地区内购买房屋所用的折扣。软件代理可以由政府或者其他第三方来运行,或者软件代理可以是自运行的,即独立代理。In step 218, a software agent unaffiliated with potential coupon providers 205, 210, 215, and 217 may create coupons for the general population or specific recipients specified by the recipient identification. For example, to create a liquid economy or for other purposes, an agent may send a discount for buying a home in a particular area. The software agent may be run by a government or other third party, or the software agent may be self-running, ie, an independent agent.

在步骤220中,CSB向接收者140、150发送优惠券信息。在某些情况中,发送该信息是因为接收者请求了优惠券信息,并且该信息可以驻留在优惠券设备180中。在其他情况中,即使接收者没有请求优惠券信息,也向接收者发送该信息,这种情况例如是诸如用户160之类的其他用户发送了虚拟优惠券。如果用户具有CD 180,可以将该信息发送给CD。如果用户没有CD,则可以通过其他方式来传送优惠券,例如将它们发送给用户的计算机,在所述计算机处用户可以打印出优惠券。接收者标识码可以控制哪个人或者哪个CD可以接收优惠券或者可以使用该优惠券。In step 220, the CSB sends the coupon information to the recipient 140,150. In some cases, this information is sent because the recipient requested coupon information, and this information may reside in the coupon device 180 . In other cases, coupon information is sent to the recipient even if the recipient did not request it, such as when another user, such as user 160, sends a virtual coupon. If the user has a CD 180, this information can be sent to the CD. If the user does not have a CD, the coupons can be delivered by other means, such as sending them to the user's computer where they can be printed out. The recipient identification code can control which person or which CD can receive the coupon or can use the coupon.

在步骤225中,用户使用优惠券信息。例如,该信息可以驻留在用户的优惠券设备180中,消费者可以将该优惠券设备180带到商店去或者在商店中使用优惠券设备180。收银员可以扫描显示在CD上的条形码或者使用某些其他的通用电子接口连接优惠券设备以登记折扣。在将优惠券的使用限定在特定接收者的情况下,可能需要密码来验证用户。在虚拟优惠券的情况下,发送(在步骤215中)虚拟优惠券的发送者160可以具有其所属的账户,CSB将款项记入该账户的借方账目以偿还该折扣。在步骤225中,用户还可以接收产品信息、手册、广告、回扣、评论以及其他与产品有关并由商店、制造商、关系人(例如朋友或雇主)或者诸如消费者报告代理机构之类的第三方提供给CSB 130的其他材料。CSB还可以通知用户其他地方更加优惠的折扣以及安全考虑。In step 225, the user uses the coupon information. For example, this information may reside in the user's coupon device 180, which the consumer may take to a store or use in a store. A cashier can scan a barcode displayed on a CD or use some other common electronic interface to interface with a coupon device to register a discount. Where use of coupons is limited to specific recipients, a password may be required to authenticate the user. In the case of a virtual coupon, the sender 160 who sent (in step 215) the virtual coupon may have an account to which the CSB debits the account to repay the discount. In step 225, the user may also receive product information, brochures, advertisements, rebates, reviews, and other information related to the product and endorsed by the store, the manufacturer, a related person (such as a friend or employer), or third parties such as a consumer reporting agency. Other materials provided to CSB 130 by third parties. CSB can also notify users of better discounts elsewhere, as well as safety considerations.

在步骤230中,在得到用户同意的情况下,可以将关于购买的信息送回给CSB。例如该信息可以包括关于购买者的人口统计信息,CSB可以向商店110或者产品制造商120或者代理218发送这些信息。人口统计信息可以包括用户的购买历史记录或者用户的其他特征。送回的信息可以包括诸如一天中的时间、对于给定时间在商店中的购买率以及天气情况之类的不属于人口统计的信息,以便商店和产品/服务创建者能更好地把握购买方案和购买形式。CSB可以向商店、用户、代理218、个人215或者产品/服务创建者收取用于在步骤200中描述的服务的费用,例如收取每次交易的一个百分比。In step 230, with the user's consent, information about the purchase may be sent back to the CSB. This information may include, for example, demographic information about the buyer, which the CSB may send to the store 110 or the product manufacturer 120 or the agent 218 . Demographic information may include the user's purchase history or other characteristics of the user. The information sent back can include non-demographic information such as time of day, rate of purchases in the store for a given time, and weather conditions so that store and product/service creators can better understand buying patterns and purchase forms. The CSB may charge the store, user, agent 218, individual 215, or product/service creator a fee for the services described in step 200, eg, a percentage of each transaction.

为了实现这点,优惠券服务局对用户请求、优惠券服务局转发以及用户兑现的数目和性质进行计量,并且然后根据请求、转发以及兑现的数目和性质(步骤225)为第一用户记账。该局可以对每次请求、转发或兑现收取一定量的费用,或者该局可以收取购买价格的一个百分比或者折扣价值的一个百分比。该费用还可以取决于给定优惠的性质。例如,折扣产生的收费可能超过给予回扣产生的收费。To accomplish this, the Coupon Service Bureau meters the number and nature of user requests, Coupon Service Bureau forwarding, and user redemptions, and then bills the first user based on the number and nature of requests, forwarding, and redemption (step 225) . The bureau may charge a certain amount for each request, forwarding, or redemption, or the bureau may charge a percentage of the purchase price or a percentage of the value of the discount. The fee may also depend on the nature of a given offer. For example, charges from discounts may exceed charges from granting rebates.

在图3中,CSB 130使得用户能够在有产品制造商或商店参与的情况下或者没有产品制造商或商店参与的情况下创建、互易、拍卖以及交换优惠券。例如,在步骤310中,用户140可以向CSB 130指出他具有用于特定产品的优惠券,他希望用这张优惠券换取另外的优惠券。在步骤320中,第二用户通过CSB 130接收到该第一优惠券的通告,并且可以向第一用户发出要约。例如,要约可以是用在步骤310中由第一用户提供的优惠券来交换在步骤330中由第二用户提供的不同的优惠券。如果该要约得到同意,CSB用一个优惠券交换(步骤340)另一个优惠券。两个用户都很高兴。可选地,可以将这次交换以及用户的人口统计信息通知(步骤350)给售货员或者产品/服务创建者,以让售货员或者产品/服务创建者最好地理解购买者的需要和人口统计信息。In FIG. 3 , CSB 130 enables users to create, trade, auction, and exchange coupons with or without product manufacturer or store participation. For example, in step 310, user 140 may indicate to CSB 130 that he has a coupon for a particular product that he wishes to exchange for another coupon. In step 320, the second user receives notification of the first coupon via CSB 130 and can issue an offer to the first user. For example, the offer may be to exchange the coupon provided by the first user at step 310 for a different coupon provided by the second user at step 330 . If the offer is accepted, the CSB exchanges (step 340) one coupon for another. Both users are happy. Optionally, the salesperson or product/service creator can be notified (step 350) of this exchange, along with the user's demographic information, to allow the salesperson or product/service creator to best understand the buyer's needs and demographic information .

注意,图3中的“用户”不必局限于可能的消费者,而可以是诸如售货员205、210或者软件代理218之类的其他实体。换言之,这些其他实体也可能希望交换优惠券。Note that the "user" in FIG. 3 is not necessarily limited to potential customers, but may be other entities such as salespersons 205, 210 or software agents 218. In other words, these other entities may also wish to exchange coupons.

图4示出了动态优惠券是如何工作的。在步骤410中,优惠券用户150接收动态优惠券信息。例如,基于下述信息中的任意一种信息可以创建新优惠券或者可以改变折扣值:当前的天气(例如如果下雨则给予折扣,或者根据天气情况给雪鞋打折)和预测的天气、新闻报道、电影、电影开映时间、用户的购买历史、商店的销售记录、一天中的时间、那天的销售数量、产品售出的速度、主流市场条件、地缘政治事件、燃料价格、人口统计信息(例如,如果一种产品的当前购买率对于30岁居住在城市中心的妇女来说比较低,则折扣可以发生变化以激励新的人口统计购买模式)、汽车交通模式、汽油价格、主流经济条件(股票市场、税收、可减免税收等)、在该时刻商店中的人数或者预测的将在商店中的人数、一天中的时间(例如为了避开交通高峰时间)、恐怖活动警报级别、去目的地商店沿路的商店的性质、交通问题(例如拥塞)的历史记录、事故的历史记录以及犯罪统计信息。在步骤420中,用户使用动态优惠券来接收折扣。Figure 4 shows how dynamic coupons work. In step 410, the coupon user 150 receives dynamic coupon information. For example, new coupons can be created or discount values can be changed based on any of the following information: current weather (e.g. give a discount if it rains, or discount snowshoes depending on the weather) and forecasted weather, news Reports, movies, movie opening times, user purchase history, store sales records, time of day, number of sales for that day, rate at which products are selling, prevailing market conditions, geopolitical events, fuel prices, demographic information (e.g. , if the current purchase rate of a product is low for a 30-year-old woman living in an urban center, the discount can change to incentivize new demographic buying patterns), car traffic patterns, gasoline prices, prevailing economic conditions (stock markets, taxes, deductible taxes, etc.), the number of people in the store at that moment or predicted to be in the store, the time of day (for example, to avoid rush hour traffic), terrorism alert levels, going to the destination store The nature of the shops along the road, the history of traffic problems (such as congestion), the history of accidents, and crime statistics. In step 420, the user receives a discount using the dynamic coupon.

图5示出了用户可以在销售点请求特定的用户需要的打折的过程。在步骤510中,用户请求折扣。例如,用户可能具有对钻孔机的价格折扣5美元的优惠券。然而,他请求10美元的折扣。在步骤510中,可能的准予方可以同意提供这样的折扣。准予方可以是商店205、产品/服务创建者210、给予折扣的另一个人215或者软件代理218。如果可能的准予方没有接受所请求的折扣,则用户可以请求另外的折扣。如果准予方同意了,则在步骤530中应用新折扣,例如动态优惠券的值可以在CD 180上发生变化,并且应用新的折扣值。Figure 5 shows the process by which a user may request a particular user-desired discount at a point of sale. In step 510, the user requests a discount. For example, a user may have a coupon that discounts the price of a drilling machine by $5. However, he asks for a $10 discount. In step 510, the potential grantor may agree to provide such a discount. The granting party may be the store 205 , the product/service creator 210 , another person 215 giving the discount, or a software agent 218 . If the requested discount is not accepted by the potential grantor, the user may request an additional discount. If the granting party agrees, the new discount is applied in step 530, e.g. the value of the dynamic coupon can be changed on the CD 180 and the new discount value applied.

图6示出了随机动态优惠券的一个实施例。用于诸如计算机鼠标之类的产品的优惠券可以驻留在CD 180、610中。该折扣可能具有对应于某些置信度级别630的某些值620。例如,在某个特定日期该折扣有70%的可能性是10美元并且有30%的可能性是15美元。用户甚至可能直到对该产品付款的时候才知道将使用的实际折扣值。因此,用户可以根据概率在有一定风险的情况下使用“盲”折扣。Figure 6 illustrates one embodiment of a random dynamic coupon. Coupons for products such as computer mice may reside in the CD 180, 610. The discount may have certain values 620 corresponding to certain confidence levels 630 . For example, there is a 70% chance that the discount will be $10 and a 30% chance that it will be $15 on a particular date. The user may not even know the actual discount value that will be applied until the time of payment for the product. Therefore, users can use "blind" discounts with certain risks according to the probability.

因此,本发明提供了一种方法,其包括根据在至少一个商店中使用的动态信息向至少一个优惠券用户提供用于一种优惠的动态变化的优惠券。该提供步骤包括,第一用户请求获得用于该优惠的动态变化的优惠券。将动态变化的优惠券转发给第一用户。在本方法的某些实施例中,第一用户在商店里使用优惠券以获得优惠。这些优惠包括产品折扣、服务折扣、折扣期限、回扣、服务特征、服务合同特征、产品特征、生态学特征、安全特征以及偏爱指示。该优惠还可以是接收其他的优惠券。优惠券可以用于获得其他的优惠券。Accordingly, the present invention provides a method comprising providing dynamically changing coupons for an offer to at least one coupon user based on dynamic information used in at least one store. The providing step includes the first user requesting a dynamically changing coupon for the offer. The dynamically changing coupon is forwarded to the first user. In some embodiments of the method, the first user uses the coupon at the store to obtain an offer. These offers include product discounts, service discounts, discount periods, rebates, service features, service contract features, product features, ecological features, safety features, and preference indications. The offer can also be the receipt of other coupons. Coupons can be used to earn other coupons.

例如,剪草机的预期购买者可以使用CSB来获得用于剪草机的目标折扣。为了获得该折扣,用户可以使用他的优惠券设备来输入词“剪草机”和最大的花费价格和特定的安全特征。可以通过键盘、话筒或者其他的计算机输入装置进行输入。接着CSB可以向用户的优惠券设备发送优惠券,从而剪草机将低于这个价格。这些优惠券通常由诸如产品制造商、商店、或者甚至是创建该优惠券的朋友之类的优惠券关系人来创建。事实上,目标优惠券可以由优惠券关系人进行创建,例如特定的商店、连锁店、消费者环境传感器、天气传感器、产品制造商、至少一个其他的用户、产品制造商、服务提供商;政府代理、家庭成员、第一用户的雇主、第一用户、第三方代理以及这些关系人的任意组合。词“传感器”指任意的探测实体。例如,天气传感器可以确定气温低于32F并且可能会下雪,并且因此改变用于靴子的优惠券折扣。For example, a prospective purchaser of a lawnmower may use the CSB to obtain a targeted discount for the lawnmower. To obtain this discount, the user can use his coupon device to enter the word "lawnmower" and the maximum spend price and specific safety features. Input may be through a keyboard, microphone, or other computer input device. The CSB can then send a coupon to the user's coupon device so that the lawnmower will be lower than this price. These coupons are typically created by a coupon affiliate such as the product manufacturer, store, or even the friend who created the coupon. In fact, targeted coupons can be created by coupon stakeholders, such as a specific store, chain store, consumer environment sensor, weather sensor, product manufacturer, at least one other user, product manufacturer, service provider; government agency , family members, employer of the first user, first user, third-party agent, and any combination of these related persons. The word "sensor" refers to any detection entity. For example, a weather sensor may determine that the air temperature is below 32F and that it is likely to snow, and change the coupon discount for boots accordingly.

用户可以接收很多不同种类的目标优惠,例如产品折扣、服务折扣、折扣期限、回扣、服务特征、服务合同特征、产品特征、生态学特征、安全特征、偏爱指示、独立的软件代理以及这些优惠的任意组合。软件代理不需要与商店、产品提供商、服务提供商或者用户有关。A user may receive many different kinds of targeted offers, such as product discounts, service discounts, discount periods, rebates, service features, service contract features, product features, ecological features, safety features, preference indications, independent software agents, and a combination of these offers. random combination. A software agent need not be related to a store, product provider, service provider or user.

优惠券服务局可以从第一用户那里获得目标优惠券,也可以从第一用户那里获得用户特定的信息。该用户特定的信息包括第一用户的人口统计信息(例如家庭地址)、在一天中创建优惠券的时间、在一天中使用优惠券的时间(例如在商店里进行兑换)、产品信息、在给定时间针对给定产品的购买率,以及用户的年龄、性别、收入、居住地、婚姻状况、家庭成员的人数、过去的购买习惯、教育程度、爱好、种族和信仰。人口统计信息可以存于消费者设备、优惠券服务局的用户特征文件中或存于其他位置上。优惠券关系人可以发现这种有用的信息以把握并且计划产品行销。至少一个优惠券关系人可以监测并且存储目标优惠券的使用数据。The Coupon Service Bureau may obtain the targeted coupons from the first user, and may also obtain user-specific information from the first user. This user-specific information includes the first user's demographic information (such as a home address), the time of day that the coupon was created, the time of the day that the coupon was used (such as in a store for redemption), product information, and The purchase rate for a given product at a given time, as well as the user's age, gender, income, place of residence, marital status, number of family members, past purchasing habits, education, hobbies, race and beliefs. Demographic information may be stored on the consumer's device, in the coupon service bureau's user profile, or elsewhere. Coupon stakeholders can find this useful information to grasp and plan product marketing. At least one coupon stakeholder can monitor and store usage data of the target coupon.

目标优惠券可以根据不同的标准以各种方式进行修改。例如,诸如折扣价格之类的、并且通过优惠券上的数字和优惠券的颜色来表现的优惠可以根据届满日期、使用目标优惠券的其他用户的数目、当前的天气、预测的天气、新闻报道、电影、电影开映时间、用户的购买历史、商店的销售记录、一天中的时间、那天的销售数量、产品售出的速度、主流市场条件、地缘政治事件、燃料价格、人口统计信息、交通模式、汽油价格、主流经济环境、在该时刻商店中的人数或者预测的将在商店中的人数、一天中的时间、恐怖活动警报级别、去目的地商店沿路的商店的特征、交通问题的历史记录、事故的历史记录、犯罪统计信息以及这些标准的任意组合。Target coupons can be modified in various ways based on different criteria. For example, an offer such as a discounted price and represented by the number on the coupon and the color of the coupon may be based on an expiration date, the number of other users using the target coupon, current weather, forecast weather, news reports , movies, movie showtimes, user purchase history, store sales history, time of day, number of sales for that day, rate at which products are selling, prevailing market conditions, geopolitical events, fuel prices, demographic information, traffic patterns , gasoline prices, prevailing economic conditions, the number of people in the store at that moment or predicted to be in the store, time of day, terrorism alert levels, characteristics of stores along the way to the destination store, history of traffic problems , accident history, crime statistics, and any combination of these criteria.

优惠券可以以很多方式进行修改。例如,显示在优惠券设备上的优惠券可以被删除,可以使其自身折扣值或其他优惠发生变化,或者可以被从一个位置移到另外一个位置。例如,优惠券可以存储于不同的文件夹或者在图形用户界面上以其他方式分类。图形的修改包括优惠券的颜色、大小、字体、质地、强度、闪烁速度、质地以及背景图案。Coupons can be modified in many ways. For example, a coupon displayed on the coupon device may be deleted, may have its own discount value or other benefits changed, or may be moved from one location to another. For example, coupons may be stored in different folders or otherwise categorized on the GUI. Graphical modifications include coupon color, size, font, texture, intensity, flashing speed, texture, and background pattern.

通过优惠券服务局促成了巨大的对等且相关的商业舞台。例如,至少一个优惠券关系人可以从至少一个目标优惠券关系人团体中的其他优惠券关系人那接收目标优惠券或者优惠券的使用数据。在第一用户使用该目标优惠券之后,至少一个优惠券关系人可以兑换该目标优惠券。例如,用户可以接收用于计算机的优惠券,该计算机可以从靠近她的朋友的城镇里买到。于是,用户为了她的可能用途可以将该优惠券转发给她的朋友。该转发步骤包括请求将先前的优惠券从第一用户返回到优惠券服务局。该转发步骤可以包括另一个用户向优惠券服务局提供目标优惠券以交换先前由第一用户所持的优惠券。There is a huge peer-to-peer and related business arena facilitated through coupon service bureaus. For example, at least one Coupon Associate may receive targeted coupons or coupon usage data from other Coupon Associates in the at least one targeted Coupon Associate group. After the first user uses the target coupon, at least one coupon associate can redeem the target coupon. For example, a user may receive a coupon for a computer that can be purchased from a town near her friend. The user can then forward the coupon to her friends for her possible use. The forwarding step includes requesting that previous coupons be returned from the first user to the Coupon Service Bureau. The forwarding step may include another user providing the targeted coupon to the coupon service bureau in exchange for a coupon previously held by the first user.

用户可以请求所希望的比已经提供的折扣更加优惠的折扣。在这一点上,折扣量可以根据与第三方的交互而发生变化。The user may request a desired discount that is more favorable than the discount already offered. At this point, the discount amount may vary based on interactions with third parties.

优惠券的优惠既可以根据用户得到优惠券的时间发生变化,也可以在已经将优惠券发给用户之后发生变化。例如,用户可以带着用于鞋子的10美元折扣去商店。在他购买鞋子时刻的5分钟前,该折扣可以增加到15美元。可以将这些变化连续地发送给优惠券设备。The discount of the coupon can change according to the time when the user gets the coupon, or after the coupon has been sent to the user. For example, a user may go to a store with a $10 discount on shoes. This discount can be increased to $15 5 minutes before the moment he buys the shoes. These changes can be continuously sent to the coupon device.

优惠券关系人可以提供标识,使得只有有限的用户人群能够使用目标优惠券。例如,某些药物的制造商可以向可以从该药物中受益的某些人提供优惠券的优惠。使用优惠券服务局的一种方法包括:优惠券用户150使用便携式优惠券设备180以提供优惠券形式的用户信息;信息处理器182以向优惠券用户提供优惠券优惠的方式使用用户信息;以及优惠券下载器183将优惠券下载到设备;以及信息发送器184向至少一个优惠券关系人提供反馈。处理器、下载器和发送器可以位于一个或者多个地方,例如在优惠券设备上或者在位于服务局的计算机上。从诸如互联网提供商、网站、商店里的电话亭或者商场里的电话亭之类的提供商那里完成下载。The related person of the coupon can provide an identification, so that only a limited group of users can use the target coupon. For example, the manufacturer of certain medications may offer coupons for certain people who could benefit from the medication. One method of using a coupon service bureau includes: coupon user 150 using portable coupon device 180 to provide user information in the form of a coupon; information processor 182 using the user information in a manner that provides the coupon benefit to the coupon user; and The coupon downloader 183 downloads the coupon to the device; and the information sender 184 provides feedback to at least one coupon stakeholder. The processor, downloader and transmitter may be located in one or more places, such as on a coupon device or on a computer located at a service bureau. The download is done from a provider such as an internet provider, a website, a kiosk in a store, or a kiosk in a mall.

反馈包括选自下述数据组中的数据:人口统计信息、购买者信息、产品信息、一天中的时间、服务成本、产品成本以及这些数据的组合。给设备用户的反馈可以包括选自下述特殊信息组中的特殊信息:产品信息、其他商店的更优惠的出价、有利的优惠券持续时间以及这些特殊信息的任意组合。优惠券服务局可以是第三方,其执行选自下述任务组中的任务:提示用户有其他相似的优惠券、提示用户关于产品的位置以及建议其他的优惠券的优惠。The feedback includes data selected from the following data groups: demographic information, buyer information, product information, time of day, cost of service, cost of product, and combinations thereof. Feedback to the device user may include special information selected from the group of special information: product information, better offers from other stores, favorable coupon durations, and any combination of these special information. The Coupon Service Bureau may be a third party that performs a task selected from the group of tasks of alerting the user that other similar coupons are available, alerting the user about the location of the product, and suggesting offers for other coupons.

优惠券设备使用户能够进行电子化贸易以及在由优惠券服务局进行维护的优惠券交换网上交换优惠券。优惠券交换应用了选自下述技术组中的交换技术:互易、出售、拍卖;以及这些技术的任意组合。电子交换由选自下述限定组中的限定进行限定:时间限定、商店位置的限定、电子优惠券的交换者的位置的限定、产品限定以及价格限定。The coupon facility enables users to electronically trade and exchange coupons on a coupon exchange network maintained by the Coupon Service Bureau. The coupon exchange employs an exchange technique selected from the group of techniques: barter, sale, auction; and any combination of these techniques. The electronic exchange is defined by constraints selected from the following defined group: time constraints, store location constraints, location constraints of exchangers of electronic coupons, product constraints, and price constraints.

在便携式优惠券设备中可以呈现诸如广告、产品信息、产品手册、消费者报告以及安全信息之类的辅助信息。优惠券信息由用户或其他代理机构创建。例如,用户可以创建用于计算机的优惠券,在网上通过优惠券交换网将其发送给朋友,该朋友可以使用优惠券以获得关于计算机的折扣。这种虚拟优惠券将从用户自己的账户中扣钱,并且其功能类似于礼物。用户可以是个人、公司、企业、社团以及政府团体。可以使用所述信息向用户提供一组优惠券。用户向优惠券服务局发送特定的优惠券信息。例如,他对杂志优惠券进行扫描,并且为了方便及以后使用让优惠券服务局保留该优惠券信息。如果需要,优惠券可以仅供特定的接收者使用。优惠券信息的提供者可以是软件代理。Auxiliary information such as advertisements, product information, product brochures, consumer reports, and safety information may be presented in the portable coupon device. Coupon information is created by users or other agencies. For example, a user can create a coupon for a computer, send it online through a coupon exchange network to a friend who can use the coupon to get a discount on the computer. This virtual coupon will debit money from the user's own account and will function like a gift. Users can be individuals, companies, businesses, communities, and government groups. The information can be used to provide a set of coupons to the user. The user sends specific coupon information to the Coupon Service Bureau. For example, he scans a magazine coupon and has the Coupon Service Bureau retain the coupon information for convenience and later use. Coupons can be restricted to specific recipients if desired. The provider of coupon information may be a software agent.

一个备选的实施例是图7中示出的设备700,其向至少一个商店提供优惠券业务。该设备包括:优惠券处理实体710,其根据在至少一个商店中使用的动态信息向至少一个优惠券用户提供用于一种优惠的动态变化的优惠券;请求者设备720,其供第一用户提出请求以获得用于该优惠的动态变化的优惠券;以及优惠券发送器730,其向第一用户转发动态变化的优惠券。An alternative embodiment is the device 700 shown in Figure 7, which provides coupon services to at least one store. The device includes: a coupon processing entity 710, which provides at least one coupon user with a dynamically changing coupon for an offer based on dynamic information used in at least one store; a requester device 720, which provides a coupon for the first user a request is made to obtain a dynamically changing coupon for the offer; and a coupon sender 730 that forwards the dynamically changing coupon to the first user.

还有另一个实施例是图8中示出的系统,其包括优惠券设备810;优惠券下载设备820,其用于根据动态信息将动态变化的优惠券下载到优惠券设备。有时系统包括通信模块830,其用于监测优惠券的使用以及向优惠券关系人提供反馈。Still another embodiment is the system shown in FIG. 8, which includes a coupon device 810; a coupon downloading device 820, which is used to download dynamically changing coupons to the coupon device according to dynamic information. Sometimes the system includes a communications module 830 for monitoring coupon usage and providing feedback to coupon stakeholders.

因此,本发明提供了一种方法,其包括根据在至少一个商店中使用的动态信息向至少一个优惠券用户提供用于一种优惠的动态变化的优惠券。该提供步骤包括:第一用户提出请求以获得用于该优惠的动态变化的优惠券;以及将动态变化的优惠券转发给第一用户。Accordingly, the present invention provides a method comprising providing dynamically changing coupons for an offer to at least one coupon user based on dynamic information used in at least one store. The providing step includes: the first user making a request to obtain the dynamically changing coupon for the offer; and forwarding the dynamically changing coupon to the first user.

在本方法的某些实施例中:第一用户是多个优惠券用户中的一个用户,并且还包括多个优惠券用户中的至少一个其他用户提出请求以获得用于该优惠的动态变化的优惠券,并且由优惠券服务局来执行转发步骤,所述优惠券服务局为多个优惠券用户提供服务,并且为至少一个制造商提供服务。In some embodiments of the method: the first user is one of a plurality of coupon users, and at least one other of the plurality of coupon users makes a request to obtain a dynamically changing coupons, and the step of forwarding is performed by a coupon service bureau that serves a plurality of coupon users and serves at least one manufacturer.

在本方法的某些实施例中,本发明还包括选自下述步骤的至少一个步骤:优惠券服务局对由多个优惠券用户发送的用户请求进行计量;优惠券服务局对转发步骤进行计量;优惠券服务局为多个优惠券用户中的每个优惠券用户记账;以及优惠券服务局为至少一个产品制造商中的每个产品制造商记账;至少一个用户在至少一个商店应用优惠券以获取优惠;优惠券服务局对用户应用优惠券的数目和性质进行计量;以及根据该数目和性质为每个用户记账。In certain embodiments of the method, the invention further comprises at least one step selected from the steps of: Coupon Service Bureau metering user requests sent by a plurality of Coupon Users; Coupon Service Bureau metering the forwarding step Metering; Coupon Service Bureau bills each of a plurality of Coupon Users; and Coupon Service Bureau bills each of at least one product manufacturer; at least one user at least one store Apply coupons to obtain benefits; Coupon Service Bureau measures the number and nature of coupons applied by users; and bills each user based on the number and nature.

在本方法的某些实施例中:该优惠包括:产品折扣、服务折扣、折扣的期限、回扣、服务特征、服务合同的特征、产品特征、生态学特征、安全特征、偏爱指示以及这些优惠的任意组合;并且/或者进行请求的步骤包括使用优惠券设备。In some embodiments of the method: the offer includes: product discounts, service discounts, duration of discounts, rebates, service features, features of service contracts, product features, ecological features, safety features, preference indications, and any combination; and/or the step of making the request includes using a coupon device.

在本方法的某些实施例中,本方法具有选自下述限定组的限定:优惠券是由选自下述优惠券关系人团体中的至少一个优惠券关系人创建的:特定的商店、连锁店、动态地由消费者环境传感器创建、动态地由天气传感器创建、产品制造商、至少一个其他的用户、产品制造商、服务提供商;政府、家庭成员、雇主、第一用户、第三方代理以及这些关系人的任意组合;并且/或者至少一个商店将第一用户指引到至少一个其他的商店以获得另外的优惠;并且/或者另外的优惠包括:产品折扣、服务折扣、折扣的期限、回扣、服务特征、服务合同的特征、产品特征、生态学特征、安全特征、偏爱指示以及这些优惠的任意组合;并且/或者优惠券服务局从第一用户那里获得目标优惠券。In some embodiments of the method, the method has the qualifier selected from the following group of limitations: the coupon is created by at least one coupon associate selected from the following group of coupon associates: a particular store, Chain stores, dynamically created by consumer environment sensors, dynamically created by weather sensors, product manufacturer, at least one other user, product manufacturer, service provider; government, family member, employer, first user, third party agent And any combination of these related parties; and/or at least one store directs the first user to at least one other store to obtain additional benefits; and/or additional benefits include: product discounts, service discounts, discount periods, rebates , service features, features of a service contract, product features, ecological features, safety features, preference indications, and any combination of these offers; and/or the coupon service bureau obtains the targeted coupon from the first user.

在本方法的某些实施例中,本方法还包括从第一用户那里获得用户特定的信息;并且/或者用户特定的信息包括选自下述信息组的至少一条信息:第一用户的人口统计信息、接入步骤中在一天中的时间、应用步骤中在一天中的时间、产品信息、在给定时间针对给定产品的购买率,以及用户的年龄、性别、收入、居住地、婚姻状况、家庭成员的人数、过去的购买习惯、教育程度、爱好、种族、信仰;并且/或者转发步骤包括请求将先前的动态变化的优惠券从第一用户返回到优惠券服务局;并且/或者该转发步骤包括另一个用户向优惠券服务局提供动态变化的优惠券以交换先前由第一用户所持的优惠券;并且/或者在转发步骤之后动态修改优惠券;以及这些限定限定的任意组合。In some embodiments of the method, the method further includes obtaining user-specific information from the first user; and/or the user-specific information includes at least one piece of information selected from the following group of information: demographics of the first user information, time of day in access step, time of day in application step, product information, purchase rate for a given product at a given time, and user's age, gender, income, place of residence, marital status , number of family members, past buying habits, education, hobbies, race, beliefs; and/or the forwarding step includes requesting that the previous dynamically changing coupon be returned from the first user to the Coupon Service Bureau; and/or the The forwarding step includes another user providing a dynamically changing coupon to the Coupon Service Bureau in exchange for a coupon previously held by the first user; and/or dynamically modifying the coupon after the forwarding step; and any combination of these definitions.

在本方法的某些实施例中,本方法还包括根据优惠券修改标准对动态变化的优惠券进行修改,所述优惠券修改标准包括选自下述标准组的标准:届满日期、使用目标优惠券的其他用户的数目、当前的天气、预测的天气、新闻报道、电影、电影开映时间、用户的购买历史、商店的销售记录、一天中的时间、那天的销售数量、产品售出的速度、主流市场条件、地缘政治事件;燃料价格、人口统计信息、交通模式、汽油价格、主流经济环境、在该时刻商店中的人数或者预测的将在商店中的人数、一天中的时间、恐怖活动警报级别、去目的地商店沿路的商店的性质、交通问题的历史记录、事故的历史记录、犯罪统计信息以及这些标准的任意组合。In some embodiments of the method, the method further includes modifying the dynamically changing coupon based on coupon modification criteria comprising criteria selected from the group consisting of: expiration date, use of target offer Number of other users of the coupon, current weather, forecasted weather, news reports, movies, movie opening times, user purchase history, store sales records, time of day, number of sales for that day, rate at which products are sold, Prevailing market conditions, geopolitical events; fuel prices, demographics, traffic patterns, gas prices, prevailing economic conditions, the number of people in stores at that moment or predicted to be in stores, time of day, terrorist activity alerts class, nature of stores along the way to the destination store, history of traffic problems, history of accidents, crime statistics, and any combination of these criteria.

在本方法的某些实施例中,对动态变化的优惠券进行修改的步骤包括选自下述修改组的修改:删除目标优惠券、对目标优惠券的图形修改、改变目标优惠券的值、将优惠券从一个位置移到另一个位置;以及这些修改的任意组合。In some embodiments of the method, the step of modifying the dynamically changing coupon comprises a modification selected from the group consisting of: deleting the target coupon, graphically modifying the target coupon, changing the value of the target coupon, Move coupons from one location to another; and any combination of such modifications.

在本方法的某些实施例中,本方法还包括选自下述另外的步骤组的另外的步骤:优惠券关系人团体中的至少一个关系人对优惠券的使用进行监控和存储;以及/或者至少一个优惠券关系人从优惠券关系人团体中的至少一个其他优惠券关系人那里接收动态变化的优惠券的使用数据;以及/或者至少一个优惠券关系人在第一用户使用了动态变化的优惠券之后兑换动态变化的优惠券;以及/或者至少一个优惠券关系人中的一个关系人提供标识,使得有限的用户人群能够使用动态变化的优惠券;以及这些另外的步骤的任意组合。In some embodiments of the method, the method further comprises an additional step selected from the following additional group of steps: monitoring and storing use of the coupon by at least one stakeholder in the coupon stakeholder group; and/ or at least one Coupon Associate receives dynamically changing coupon usage data from at least one other Coupon Associate in the Coupon Associate group; and/or at least one Coupon Associate uses the dynamically changing Redeem the dynamically changing coupons after the coupons; and/or at least one of the coupon related parties provides an identification so that a limited group of users can use the dynamically changing coupons; and any combination of these additional steps.

在本方法的某些实施例中,本方法具有选自下述限定的限定:优惠券设备是选自下述设备组的设备:手持设备、计算机、卡、智能卡、PDA以及移动电话、以及这些设备的组合;并且/或者由选自下述提供者团体的提供者将优惠券设备提供给第一用户:优惠券服务局、至少一个商店、产品制造商、服务提供商、政府、家庭成员、雇主以及这些提供者的组合。In some embodiments of the method, the method has a definition selected from the group consisting of: a coupon device is a device selected from the group of devices: handheld devices, computers, cards, smart cards, PDAs, and mobile phones, and those combination of devices; and/or the coupon device is provided to the first user by a provider selected from the following group of providers: a coupon service bureau, at least one store, a product manufacturer, a service provider, the government, a family member, Employers and combinations of these providers.

在某些实施例中,将本发明实现为向至少一个商店提供优惠券业务的设备。该设备包括:优惠券处理实体,其根据在至少一个商店中使用的动态信息向至少一个优惠券用户提供用于一种优惠的动态变化的优惠券;以及/或者请求者设备,其由来至少一个优惠券用户中的第一用户用于发出请求以获得用于该优惠的动态变化的优惠券;以及优惠券发送器,其向第一用户转发动态变化的优惠券。In some embodiments, the invention is implemented as a device for providing coupon services to at least one store. The device includes: a coupon processing entity that provides at least one coupon user with a dynamically changing coupon for an offer based on dynamic information used in at least one store; and/or a requester device derived from at least one a first user of the coupon users to issue a request to obtain a dynamically changing coupon for the offer; and a coupon sender to forward the dynamically changing coupon to the first user.

在某些实施例中,将本发明实现为系统,该系统包括优惠券设备;以及优惠券下载设备,其根据动态信息将动态变化的优惠券下载到优惠券设备。在另外的实施例中,该系统还包括通信模块,其对优惠券的使用进行监测并且向优惠券关系人提供反馈。In some embodiments, the present invention is implemented as a system, which includes a coupon device; and a coupon downloading device, which downloads dynamically changing coupons to the coupon device according to dynamic information. In additional embodiments, the system also includes a communication module that monitors coupon usage and provides feedback to coupon stakeholders.

在某些实施例中,该系统具有选自下述限定组的限定:优惠券设备是便携式的;并且/或者优惠券设备是选自下述设备组的设备:智能卡、PDA、移动电话、计算设备;打印机、音频设备、多媒体设备、智能表、打印设备以及这些设备的任意组合;并且/或者下载设备是选自下述设备组的设备:互联网接口、网站服务器、电话亭以及这些设备的任意组合;并且/或者将反馈提供给优惠券设备;并且/或者由选自下述用户组的集合中的用户组持有优惠券设备:个人、公司、企业、社团、政府团体以及这些用户组的组合;并且/或者动态变化的优惠券是随机优惠券;并且/或者基于优惠券设备与下载设备间的互动,动态变化的优惠券在销售点是可变的,从而使得优惠券用户能够获得更有利的优惠;以及这些限定的任意组合。In some embodiments, the system has a definition selected from the following limited group: the coupon device is portable; and/or the coupon device is a device selected from the following group of devices: smart card, PDA, mobile phone, computer devices; printers, audio devices, multimedia devices, smart meters, printing devices, and any combination of these devices; and/or the downloading device is a device selected from the following group of devices: Internet access, web server, telephone booth, and any combination of these devices ; and/or providing feedback to the coupon device; and/or holding the coupon device by a user group selected from the set of user groups: individuals, companies, businesses, communities, government groups, and combinations of these user groups ; and/or the dynamically changing coupon is a random coupon; and/or based on the interaction between the coupon device and the downloading device, the dynamically changing coupon is variable at the point of sale, thereby enabling coupon users to obtain more favorable and any combination of these qualifications.

本发明描述的变形可以在每个特定应用所需要的任意组合中实现。因此特定的限定和/或在此描述的增强实施例(其可能对特定应用具有特定优惠)不必用于所有的应用。同样,在包括本发明的一个或多个概念的方法、系统和/或设备中不必执行所有的限定。The variations described in this invention may be implemented in any combination desired for each particular application. Therefore the particular definitions and/or enhanced embodiments described herein (which may have particular benefits for particular applications) need not apply to all applications. Likewise, not all limitations need to be implemented in a method, system and/or apparatus that incorporates one or more concepts of the present invention.

本发明可以通过硬件、软件或者硬件与软件的组合来实现。根据本发明的可视化装置可以以一个计算机系统中的集中方式来实现,或者以将不同元件分布到多个相互连接的计算机系统上的分布形式来实现。任何一种计算机系统(或者其他的适用于执行此在此描述的方法和/或功能的设备)都是适当的。硬件和软件的典型组合可以是带有计算机程序的通用计算机系统,当装载并执行所述的计算机程序时,该计算机程序对计算机系统进行控制,从而计算机系统执行在此描述的方法。还可以将本发明嵌入计算机程序产品,所述计算机程序产品包括能执行在此描述方法的所有特征,并且当所述计算机程序产品被装载到计算机系统中时,其能够执行这些方法。The present invention can be realized by hardware, software, or a combination of hardware and software. The visualization device according to the invention can be realized in a centralized fashion in one computer system or in a distributed fashion in which different elements are distributed over several interconnected computer systems. Any computer system (or other apparatus adapted for carrying out the methods and/or functions described herein) is suitable. A typical combination of hardware and software could be a general purpose computer system with a computer program that, when loaded and executed, controls the computer system such that it carries out the methods described herein. The invention can also be embedded in a computer program product which comprises all the features enabling the execution of the methods described herein and which, when loaded into a computer system, is capable of carrying out these methods.

在本上下文中的计算机程序方法或者计算机程序包括以任何语言、代码或者符号表述的一组指令,其中该组指令旨在直接地或者在转换为其他语言、代码或者符号以及/或者以其他材料形式存在的复制后使具有信息处理能力的系统执行特定功能。A computer program method or computer program in this context comprises a set of instructions expressed in any language, code or symbol, where the set of instructions is intended to be translated directly or in another language, code or symbol and/or in other material form Existential replication enables systems with information processing capabilities to perform specific functions.

因此,本发明包括产品,其中包括计算机可用的介质,在这些介质中嵌有用于实现上述功能的计算机可读程序代码装置。产品中的计算机可读程序代码装置包括用于使计算机实现本发明的方法步骤的计算机可读程序代码装置。类似地,可以将本发明实现为计算机程序产品,所述计算机程序产品包括计算机可用的介质,在这些介质中具有用于实现上述功能的计算机可读程序代码装置。计算机程序产品中的计算机程序代码装置包括用于使计算机完成本发明的一个或者更多功能的计算机可读程序代码装置。而且,可以将本发明实现为机器可读的程序存储设备,切实地将可由机器执行的程序指令具体化,以执行实现本发明的一个或更多功能的方法步骤。Accordingly, the present invention includes articles of manufacture comprising computer-usable media having embedded therein computer-readable program code means for implementing the functions described above. The computer readable program code means in the product comprises computer readable program code means for causing a computer to implement the method steps of the present invention. Similarly, the present invention can be implemented as a computer program product comprising a computer usable medium having therein computer readable program code means for implementing the functions described above. The computer program code means in the computer program product comprises computer readable program code means for causing a computer to perform one or more functions of the present invention. Furthermore, the present invention can be implemented as a program storage device readable by a machine, tangibly embodying program instructions executable by the machine to perform method steps for implementing one or more functions of the present invention.

应该注意上文已经概括出了本发明的某些较相关的目标和实施例。可以将本发明用于许多应用。因此,尽管所作描述是针对特定安排和方法的,但是本发明的目的和概念适合于并且可用于其他的安排和应用。本领域的普通技术人员应该清楚,可以在不偏离本发明的原理和范围的情况下实现对所公开的实施例的多种修改。应该将所述实施例解释为仅举例说明了本发明的某些较突出的特征和应用。其他有益的结果可以通过以不同方式应用所公开的发明或者以本领域的普通技术人员已知的方式对本发明进行修改来实现。It should be noted that the foregoing has outlined some of the more relevant objects and embodiments of the invention. The present invention can be used in many applications. Therefore, although the description has been made with respect to particular arrangements and methods, the objects and concepts of the present invention are suitable for and can be used with other arrangements and applications. It should be apparent to those skilled in the art that various modifications to the disclosed embodiments can be made without departing from the principle and scope of the invention. The examples should be construed as merely illustrating some of the more prominent features and applications of the invention. Other beneficial results can be achieved by applying the disclosed invention in a different manner or modifying the invention in ways known to those skilled in the art.

Claims (20)

1. one kind comprises according to the multidate information that uses at least one shop and is provided for a kind of method of reward voucher of preferential dynamic change at least one coupon user, and the described step that provides comprises:
First user files a request to obtain to be used for the reward voucher of described preferential dynamic change; And
The reward voucher of described dynamic change is transmitted to described first user.
2. method according to claim 1, wherein said first user is a coupon user in a plurality of coupon user, and comprise that at least one other user in described a plurality of coupon user file a request to obtain to provide the reward voucher of described preferential dynamic change, and carry out described forwarding step by coupon service bureau, described coupon service bureau provides service for described a plurality of coupon user, and provides service at least one goods producer.
3. method according to claim 2 also comprises at least one step that is selected from following step group:
Described coupon service bureau is measured the user's request that is sent by described a plurality of coupon user;
Described coupon service bureau is measured described forwarding step;
Described coupon service bureau is each the coupon user book keeping operation in described a plurality of coupon user; And
Described coupon service bureau is each the goods producer's book keeping operation among described at least one goods producer.
4. method according to claim 1, at least one user among the described user uses described reward voucher in described at least one shop described preferential to obtain.
5. method according to claim 2 comprises that also described coupon service bureau measures number and character that described user uses described reward voucher, and is each user accounting according to described number and character.
6. method according to claim 1, wherein said preferential comprising: the feature of the time limit of product discount, service discounts, discount, returning, service features, service contract, product feature, ecological feature, security feature, preference indication and these preferential combinations.
7. method according to claim 1, wherein said step of filing a request comprises the application coupon device.
8. method according to claim 1 has the qualification that is selected from following qualification group:
Wherein said reward voucher is created by following at least one coupon associate: specific shop, chain store, dynamically by consumer's environmental sensor create, dynamically by weather sensor establishment, goods producer, at least one other user, goods producer, service provider, government, kinsfolk, employer, described first user, third party agency and these parties' combination in any;
It is other preferential to obtain that wherein said at least one shop is directed at least one other shop with described first user;
Wherein said other preferential comprising: the feature of the time limit of product discount, service discounts, discount, returning, service features, service contract, product feature, ecological feature, security feature, preference indication and these preferential combination in any;
Wherein coupon service bureau obtains targeted coupon there from described first user;
Also comprise from described first user and obtain user's information specific there;
Wherein said user's information specific comprises at least one information that is selected from following message block: first user's demographic information, insert in the step time, product information, the buying rate in a day in the time in one day, the applying step in preset time at given product, and the combination in any of user's age, sex, income, residence, marital status, kinsfolk's number, the buying habit in past, education degree, hobby, race, faith or these information;
Wherein said forwarding step comprises that request returns the reward voucher of previous dynamic change to coupon service bureau from described first user;
Wherein said forwarding step comprises that another user provides the reward voucher of described dynamic change to exchange the reward voucher of before having been held by described first user to coupon service bureau;
Wherein after described forwarding step, described reward voucher is revised dynamically; And
The combination in any of these qualifications.
9. method according to claim 1, comprise also according to the coupon modifications standard reward voucher of described dynamic change made amendment that described coupon modifications standard comprises following standard: expiration date, use begin time, user's the sales figure, the time in one day, the sales volume of that day, the speed that product is sold in purchase history, shop of other users' of targeted coupon number, current weather, the weather of prediction, news report, film, film; Main flow market condition, geopolitics incident; Fuel price, demographic information, travel pattern, gas price, main flow economic condition, the number in this moment shop or prediction will be in the shop number, the time in one day, terrorist activity Alert Level, go the combination in any of shop, destination along historical record, crime statistics information and these standards of the historical record of the character in the shop on road, traffic problems, accident.
10. method according to claim 9, the wherein said step that the reward voucher of described dynamic change is made amendment comprises: the deletion targeted coupon, targeted coupon is carried out figure revise, change the value of targeted coupon, reward voucher is moved on to another position from a position; And the combination in any of these modifications.
11. method according to claim 1 also comprises the other step that is selected from following other step group:
At least one party in the coupon associate group monitors and stores the use of described reward voucher;
At least one coupon associate at least one other coupon associate from described coupon associate group receive the use data of the reward voucher of dynamic change there;
Described at least one coupon associate is exchanged the reward voucher of described dynamic change after described first user has used the reward voucher of described dynamic change;
A party in described at least one coupon associate provides a sign, makes the reward voucher of described dynamic change be used by limited user crowd; And
The combination in any of the step that these are other.
12. one kind provides the equipment of coupon business at least one shop, described equipment comprises:
The reward voucher processing entities, it is provided for a kind of reward voucher of preferential dynamic change at least one coupon user according to the multidate information that uses at least one shop;
Requester device, it is used to the request of sending to obtain to be used for the reward voucher of described preferential dynamic change by first user in described at least one coupon user; And
The reward voucher transmitter, it transmits the reward voucher of described dynamic change to described first user.
13. product, it comprises the medium that computing machine can be used, be embedded with computer-readable program code means realizing providing the reward voucher of dynamic change in described medium, the described computer-readable program code means in the described product comprises the computer-readable program code means of the step that is used for making computer realization claim 1.
14. a machine-readable program storage device, it can be specialized by the programmed instruction that machine is carried out effectively, provide the method step of the reward voucher of dynamic change with execution, and described method step comprises the step in the claim 1.
15. computer program, it comprises the medium that computing machine can be used, be embedded with computer-readable program code means providing coupon business at least one shop in described medium, the computer-readable program code means in the described computer program comprises the computer-readable program code means of the function that is used for making computer realization claim 12.
16. a system that comprises coupon device and reward voucher download equipment, wherein the reward voucher download equipment is used for according to multidate information the reward voucher of dynamic change being downloaded to described coupon device.
17. system according to claim 16, it has the qualification that is selected from following qualification group:
Wherein said coupon device is of portable form;
Wherein said coupon device comprises: smart card, PDA, mobile phone, computing equipment; The combination in any of printer, audio frequency apparatus, multimedia equipment, intelligent table, printing device and these equipment;
Wherein said download equipment comprises: the combination in any of internet interface, Website server, call box and these equipment;
Wherein described feedback is offered described coupon device;
Wherein hold described coupon device: the combination of individual, company and enterprise, corporations, governmental body and these users group by user's group of the set that is selected from following user's group;
The reward voucher of wherein said dynamic change is a reward voucher at random;
Wherein based on the interaction between described coupon device and described download equipment, the reward voucher of described dynamic change is variable in the point of sale, thereby it is more preferential preferential that coupon user can be obtained; And the combination in any of these qualifications.
18. system according to claim 16 also comprises communication module, its use to reward voucher is monitored and is provided feedback to coupon associate.
19. method according to claim 1 has the qualification that is selected from following qualification group:
Wherein said coupon device is the equipment that is selected from following equipment group: the combination of handheld device, computing machine, card, smart card, PDA and mobile phone and these equipment;
Wherein described coupon device is offered described first user: coupon service bureau, described at least one shop, goods producer, service provider, government, kinsfolk, employer and these suppliers' combination by the provider that is selected from group of following provider.
20. computer program, it comprises the medium that computing machine can be used, described medium is embedded with computer-readable program code means realizing coupon system, and the described computer program code means in the described computer program comprises and is used for making computing machine to finish the computer-readable program code means of the function of claim 16.
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