CN1867959B - Devices used as bookmarks or for promotional purposes - Google Patents

Abstract

The bookmark or promotional device comprises multiple bags (3) aligned side-by-side, each bag having an opening (4) on the side of the bookmark. The bags contain advertising or other promotional materials as inserts (5). The device is made in different versions for different readers and distributed free of charge to customers through various channels.

Description

Devices used as bookmarks or for promotional purposes

technical field

The present invention relates to devices for use as bookmarks or for promotional purposes which may carry advertisements, promotional material and other information.

Background of the invention

Advertisers wish to distribute ad pages and promotional materials specifically for specific socioeconomic groups. For example, advertisements may appear in magazines and other periodicals, with the advertisement pages tailored to the profile of each title's readership. Books are now being published and sold in an enormous variety that appeals to various groups in society.

So far, it has been suggested that bookmarks can do more than mark the last page of a book read. For example, US Patent Specification No. 5462006 discloses bookmarks with pockets for photos and floral notes, while US Patent Specification No. 6446803 discloses bookmarks fixed to the spine of books with pockets for inserting pencils.

Contents of the invention

According to the present invention, there is provided a device for use as a bookmark or for promotional purposes, which device can be used to carry an advertising message and contain a removable item which may contain advertising material or promotional items. When used as bookmarks, advertising and promotional material can be organized specifically for the bibliography of various topics, and various layout bookmarks with well-organized advertising materials can be issued at the point of sale along with the corresponding subject category of books.

According to one aspect of the present invention, there is provided a generally flat-shaped device for use as a bookmark or for promotional purposes, the device comprising: first and second cover members made of sheet material, a cover member weighing Overlaid on another cover member, at least a portion of the cover members having generally coextensive sides, and at least one pocket between the two cover members, the pocket having an opening defined by the sides of the cover members, the pocket for holding into the insert that can be extracted through the pouch opening.

The window may have a window on at least one of the cover members to reveal a portion of the item when it is inserted into the pocket. The device may comprise a plurality of pockets with their openings juxtaposed and defined by coextensive sides. One or more wheels may be mounted for rotation between the cover members so as to protrude from the sides of the cover. The (or each) wheel may cooperate with one or both cover upper windows to display, for example, a message on the last page of the book read or other advertising or promotional messages.

The (or each) Insert may include advertising and promotional material specific to the target customer group. For example, when used as a bookmark, the target audience can be based on the subject category of the title being published.

The invention also includes an improved method of distributing advertising material in a printed publication. In more detail, the present invention proposes a method of distributing advertising materials performed by a distribution agency, wherein the publisher publishes various publications, and the distribution agency distributes the advertising materials as an agent of the advertiser, so that the advertising materials are published as sold. Items are delivered to users. The method includes the following steps: collecting information from publishers on specific publications among publications to be issued with advertising materials; acting as an agent for an advertiser to arrange the production of advertising materials and to arrange for the provision of advertising materials so that the advertising materials are sold with Books published are distributed free to users; remuneration is collected from advertisers; remuneration paid to publishers depends on the number of copies of publications issued with advertising material.

Publishers may include distribution companies, and publishers may be shareholders of distribution companies, thereby encouraging effective distribution of advertising material along with published titles. Publishers' stakes and their dividend returns may depend on the extent to which they contract to distribute advertising material with their publications.

The invention also includes an improved method of placing the Insert in the pouch of the device. The present invention provides a method of placing an Insert into a pouch of a generally flat device comprising first and second generally coextensive cover members superimposed on each other, the pouch having a An opening and a rear edge opposite the opening between the cover members, the method comprising forming first and second cover members to enable access to the rear edge of the bag, using one of the cover members as a guide surface to introduce the insert into the bag, passing the insert through Pouch the back and then close the back.

The invention also provides an improved method of incorporating wheels into the device. More specifically, the generally flat device proposed by the present invention for use as a bookmark or for promotional purposes includes a turning wheel assembly comprising the following: a substrate of sheet material pressed against the substrate with a The hole is generally a disk-shaped rotating wheel member, and the short shaft erected from the substrate thereby providing the rotation axis of the wheel. The short shaft has a proximal end and a distal end away from the substrate. The inner radius is smaller, and this configuration allows the wheel to be press fit on the distal end of the stub shaft so that when press fitted on the shaft, the wheel is buckled on the shaft and can rotate about the shaft.

The devices of the present invention may contain electronic components, which may be powered by batteries. It is best to use paper batteries. Electronic components may include telephone tone dialers, timers, lights or electronic tag (RFID) detectors or other similar elements.

When the device has an RFID detector, the insert placed into the bag of the device can include an RFID tag that the user can remove and place on an item to be identified, such as luggage to be conveyed on an airport baggage carousel.

The device may also include other components to provide additional utility to the recipient, such as a ruler, flat pencil, compass, various product samples, sewing kit, or other supplies. These components are packaged in the device and are generally very thin and compact.

This device can be used for other purposes than bookmarks. It can be used as a compact carrier for information to be kept and used by the recipient, and it can be distributed directly to the recipient through various channels including direct mail, delivery at the point of sale of the product concerned. For example, it can be included in the so-called gift bags that are given to airline passengers, containing airline tickets and other travel documents. This device may contain highly targeted advertising and promotional materials.

Description of drawings

Embodiments of the present invention are set forth below by way of example in conjunction with the accompanying drawings, and the accompanying drawings are as follows:

Fig. 1 is the front view showing the first embodiment of the bookmark of the present invention;

Figure 2 is a rear view showing the bookmark shown in Figure 1;

Figure 3 is a view showing the insert of a bookmark, shown folded in Figure 3a and unfolded in Figure 3b;

Figure 4 shows three examples of inserts;

Fig. 5 shows an example of a foldable ruler that can be packed into a bag of bookmarks. Fig. 5a shows the state of being ready to pack bookmarks after folding, and Fig. 5b shows the unfolded semi-finished product;

Figure 6a is a top view of the pivot around which the ruler and wheel rotate;

Figure 6b is a side view of the corresponding pivot;

Figure 7 shows the components of the bookmark before assembly;

Fig. 8 is a schematic diagram of the bookmark when it is partially assembled;

Figure 9a is a left side view of a bookmark;

Figure 9b is a right side view of the bookmark;

Figure 9c is a top view of a bookmark;

Figure 9d is a bottom view of a bookmark;

Figure 10 is a perspective view showing the bookmark with its insert partially extracted from the bag;

Figure 11 shows four different bookmark embodiments with different numbers of pockets of different sizes;

Figure 12a shows a fifth embodiment of a bookmark viewed from the front;

Figure 12b shows a fifth embodiment of a bookmark viewed from behind;

Fig. 13 shows how the bookmark shown in Fig. 12 is put into the book;

Figure 14 shows the bookmark shown in Figure 12 viewed from the front of a closed book;

15 is a schematic block diagram of each in a method of distributing advertising and promotional material using bookmarks;

Fig. 16 is a schematic block diagram of the production flow among the participants;

Figure 17 is a schematic diagram of the flow of funds associated with the distribution of bookmarks;

Figure 18 is a schematic diagram of shareholdings in issuing companies that organize bookmark distribution;

Figure 19 is a front view of a sixth embodiment of the device of the present invention which can be used as a bookmark or for promotional purposes;

Figure 20 is a rear view of the device of Figure 1;

Figure 21 shows the insert opened and closed, respectively;

Figure 22a shows the wheels in the rotating wheel assembly of the device of Figure 19;

Figure 22b shows the minor axis in the rotating wheel assembly;

Figure 22c is a cross-sectional view of the assembly along line A-A' in Figure 23;

Figure 23 is a perspective view of the wheel when mounted on the device;

Fig. 24 represents the semi-finished product corresponding to the bookmark of Fig. 1 and 2;

Fig. 25 represents the guide bar that is attached on the semi-finished product of Fig. 24;

Figure 26 shows how the semi-finished product of Figure 25 is folded to form a bag;

Figure 27 shows the method of inserting the insert into the bag;

Figure 28 shows how the wheel is assembled on the bookmark;

Figure 29 shows how the semi-finished product is folded to enclose the wheel;

Figure 30 shows how the semi-finished product is folded to obtain the finished bookmark;

Figure 31a shows another short axis of the running wheel assembly;

Figure 31b is a cross-sectional view of the assembly shown in Figure 31a;

Figure 32a shows another short axis of the running wheel assembly;

Figure 32b is a cross-sectional view of the assembly shown in Figure 32a;

Figure 33 is a front view of another embodiment of the device of the present invention;

Figure 34 is a plan view of a semi-finished product for manufacturing the device shown in Figure 33;

Figure 35 is a front view of another embodiment of the device of the present invention;

Figure 36 is a plan view of a semi-finished product for manufacturing the device shown in Figure 35;

Figure 37 is a front view of the device shown in Figures 35 and 36 showing the insert and the legend on its cover;

Figure 38 is a schematic diagram of the electronic components contained in the device;

Figure 39 is a circuit diagram of an electronic assembly;

Figure 40 is a schematic perspective view of using the device to detect RFID luggage tags on an airport luggage conveyor belt;

Figure 41 is a circuit diagram of an electronic assembly for an RFID tag;

Fig. 42 is a partial front view of the device showing the structure of a paper battery driving an LED through a switch;

Figures 43a and 43b show the switch and battery structure in more detail;

Figure 44 is a partial front view of the device, showing the battery and rotating mechanism for driving the LED, with the switch shown in an exploded view; and

Figure 45 shows the cover of the device shown in Figure 44 in more detail.

Detailed ways

Device structure

Referring to Figures 1 and 2, the device comprises a first front main cover 1 and a second rear main cover 2 overlapping each other. In this embodiment, the front and rear main covers are rectangular, made of sheet material such as cardboard, generally of the same general shape and coextensive in size. Thus, the device is generally flat and thus suitable for use as a bookmark, but may also be used as a promotional device on other occasions, as will be described in more detail below.

Consider first the composition of the device when it is used as a bookmark (the word "bookmark" is mentioned below, but this word does not limit the more general promotional use of the device of the present invention described below), the front and rear main covers of the bookmark 1 . 2 has an outer surface printed with appropriate text and images (not shown) for the book to which the bookmark is attached. For example, if the bookmark is used with a children's book, the bookmark can print information about the book or pictures of characters in the book. Alternatively, if the bookmark is delivered with a travel book or guidebook, the bookmark can be printed with information about travel. Bookmarks can be distributed together when the book is sold, for example, pre-packaged in the pages of the book or handed over to the user when the book is sold, and the information printed on the surface of the main cover 1, 2 can be classified according to the bibliography (for example, children's book , tourism, medicine, science) to choose from.

The bookmark also comprises parts between the front and rear main covers 1, 2 as a pocket 3 with an opening along the left longitudinal edge shown in FIG. 1 . The cover 1, 2 has a left side 1a, 2a and the pouch has an opening 3a coextensive with the left side 1a, 2a. A recess 4 in each pocket opening 3a facilitates extraction of the contents of the pocket 3 . The bag 3 can be filled with an insert 5 carrying advertising and promotional material 5a, 5b, 5c, 5d. Advertising and promotional materials can be targeted to specific readership groups by targeting a target market that corresponds to the subject of the bibliography. Thus, the content of the items in the bag can be selected according to the classification of the bibliography.

Advertising materials may include printed matter. Promotional materials can take many different forms, such as small packages of promotional samples or other small items that are eye-catching or attractive to the target market of book readers. For example, the bag 3 can contain samples of cosmetics and consumer products. Another possibility is to include a small first aid kit as an advertisement for a medicine, or a small stationery kit as an advertisement for a stationer, inside the bag.

The insert 5 may be contained in an insert cover 6 of rectangular cardboard (as shown in Figure 3a), which is folded in half along line 7 to form two overlapping covers 6a, 6b, as shown in Figure 3b. Each insert cover 6a, 6b is generally of the same size and shape as the pocket 3 of the bookmark. Instructions can be printed on both sides of the insert cover, and a small product kit can be attached between the two covers. Alternatively, an insert cover can be made into a pouch containing consumables. It should be understood that many different designs can be used for the insert 5 placed in the bag 3 .

FIG. 4 shows some examples of inserts 5 . Figure 4a shows a small first aid kit containing a wafer thermometer to be placed in a bookmark within a medical handbook. Figure 4b shows how a pouch which can be torn off along the center line 7 can replace one of the insert covers. Figure 4c is an example of an insert in the form of a mending kit to be placed eg in a city guide. Small sewing kits are convenient for tourists and can be distributed free of charge by travel agencies as a marketing strategy.

As shown in Figure 1, the front main cover 1 of the bookmark includes a window 8 enabling the reader to view the insert 5 placed in the pocket 3, for which purpose the insert itself may be made with a legend or key aligned with the corresponding window 8. similar display. For example, if there is a game in the bag, the window will display the name or type of the game, and if there is an advertisement for a carbonated drink in the bag, the window will display the brand name of the carbonated drink.

As shown in Figures 1 and 2, the bookmark also has a top pocket 9 for holding items or other items of interest or usefulness to the reader. In this example, a folding ruler 10 is placed in the top pocket 9, while in another embodiment, a stretchable rectangular cardboard with a book light is placed in the top pocket 9. As described in UK Patent Specification No. 2336657, the book light may comprise light emitting diodes, batteries and operable drive circuitry. The ruler itself can be made by folding thin cardboard as shown in Figure 5, with body parts 11, 12 and 13 folded over body part 14, and glued together. In the case of the book lamp, the light-emitting diode LED1 is embedded in the cardboard, so that the book lamp can be hung at a convenient position for readers. The end 15a of the ruler or book light is rotatable about a point 15b on a pivot shown in FIG.

As shown in FIG. 1, wheels 16a, 16b, 16c, 16d and 16e protrude from the left side of the bookmark located between the covers 1,2. As shown in FIGS. 7 and 8 , the wheels rotate around pivots 17 a fixed on the main covers 1 , 2 . Messages printed on the wheels can be displayed in windows 18 and 19 . In this case, the main purpose of the wheel is to provide a way for the user to keep track of the last page they read. In this embodiment, the numbers 0-9 are printed on the front side of the wheels 16a, 16b, 16c and 16d, and the wheels can be rotated until the corresponding numbers are displayed on the window 18. The numbers displayed by the combination of the four windows 18 correspond to the page numbers of the last read page into which the bookmark was inserted. In this embodiment, the maximum number of recordable pages is 9999. Obviously, the number of wheels and windows can be varied to suit the type of book to be bookmarked. Wheel 16e contains information on which part of the page the reader stopped reading, which information is selected by turning the wheel and displayed in window 19 . Applicable examples of information messages are Up Left, Up Right, Down Left, and Up Right.

Windows 20, 21 and 22 show the message on the rear side of the wheel. With the message printed on the rear side of the wheel, the wheel can be used to display more information and advertisements. The information displayed in the window will change with the rotation of the wheel. The information on the wheel can be pre-selected to suit the target market. In one embodiment, window 20 may display messages containing words used in the field related to the subject of the book. Thus, if the bookmark is placed together in a medical book, the wheel can be turned to display several words used in the medical field. Alternatively, the message may include words and phrases that form part of the advertisement.

Windows 21 and 22 are used to represent conversion tables between different units of currency units such as British pounds (£) and US dollars ($) or other units such as Celsius and Fahrenheit. For a given amount of British pounds displayed in the upper window 21, the corresponding amount of US dollars will be displayed in the lower window 22. The currency conversion feature is useful for use with travel books.

Figure 7 shows an embodiment of a semi-finished product that can be made into a bookmark. The semi-finished product, which may be made of substantially rigid cardboard or other suitable sheet material, consists of the front and rear main covers 1 , 2 folded together along a fold line 23 . The rear main cover 2 has flap portions 24, 25 and 26 to be folded protruding from the rear main cover. Wheels 16a, 16b, 16c and 16d are mounted on pivot 17a, while the ruler is mounted on pivot 15a. Of course, the pivot could be replaced by a one-shot molding, or if plastic is used instead of the cardboard from which the semi-finished product is made, the projections could be formed from a plastic sheet. In this example, the wheels are made of thin cardboard, with the wheels overlapping each other. The flap 24 is folded over the rear main cover 2 along the line, while the strips 25 and 26 hold the wheel 16 and the ruler 10 . The ends of the strips 25 protrude into the recesses of the flaps 24 , constituting the parts delimiting the bag 3 , while their sides are defined by the strips 25 . Glue parts 24, 25 and 26 to the front main cover.

Figure 9b is a view of the right side of the bookmark. The wheel edges of the wheels 16a, 16b, 16c, 16d and 16e can be made in a serrated shape, which is convenient for the user to rotate by hand. Wheel 16 can be made of plastic.

Figure 10 shows the insert 5 partially inserted in the pocket carrying the advertising material. It can also be clearly seen from FIG. 10 that the arm 10 can be folded so as to fit into the top pocket 9 .

Figure 11 shows four different bookmark embodiments in which the inserts 5 have different dimensions. Choose the size of the bag according to the size of the ad you need to put in the bag. Figure 11a shows a bag of the same size as that shown in Figures 1 and 2 . The bookmark of Figure 11b has three advertising pockets, two pockets 5a and 5b are small and one pocket 28a is medium size. Figure 11c shows two medium sized advertising bags. Figure 11d shows a bookmark with a large bag for advertising. Therefore, the structure of the semi-finished product in Fig. 7 can be changed to make bags of different sizes and different numbers.

Fig. 12 shows another embodiment of a bookmark. Figures 12a and 12b show the front and back covers of the bookmark, respectively. The front and back surfaces of the bookmark have advertisements or directional marks (not shown) associated with the book. Draw arrows in four different colors. There are boxes at the top and bottom of the bookmark that are colored according to the color of each arrow. Each arrow points to a specific part of the book when it is opened, ie left page-top half 30 , right page-bottom half 31 , right page-top half 32 , left page-bottom half 33 .

Figure 13 illustrates how this bookmark is used. When the reader finishes reading and he records the last line 42 read, he puts the side of the bookmark into the spine 43 of the book 44 and aligns the appropriate arrow with the last line 42 read. As shown in Figure 14, when the book is closed, one of the colored squares 34-41 will protrude from the top or bottom of the book, indicating the color corresponding to the appropriate arrow. In this example, the reader stops at the top of the page on the right. Thus, the colored box visible in FIG. 14 has the same color as the arrow directed at the last read line 42 . Therefore, even before opening the book, the user knows which part they turned to when they finished reading, and when the book is opened, the reader finds the part turned to, and then looks for the line pointed by the arrow.

This embodiment of the bookmark can contain several pockets as described above. Arrows on the cover surface can replace at least some of the wheels, so this embodiment can provide more advertising space.

Issue method

The described bookmarks can be used to distribute advertising and promotional materials. Bookmarks carrying advertising and promotional material as described above with reference to Figures 1-14 may be distributed free of charge to users who purchase books or other publications. The sales plan is presented below.

Referring to FIG. 15 , the issuing institution 45 includes an issuing company, that is, a company with issued share capital established in accordance with the laws of the corresponding jurisdiction, and the equity of the issuing company will be described in detail below.

The distribution company 45 concludes contracts 46, 47, 48 with publishers 49, 50, and 51 (hereinafter referred to as publishers A, B, and C, respectively). Publishers form publishing companies in a conventional manner and publish a large number of books or other publications in a variety of different subject areas or categories, such as children's books, travel and gardening books.

Publishers 49, 50 and 51, in their contracts with the distribution company 45, agree to attach bookmarks supplied to them by the distribution company to their publications. For example, if a publisher produces a book wrapped in shrink-wrapped plastic film, the bookmark is inserted into the book and placed under the shrink-wrapped plastic film during the publisher's printing job. Publishers 49, 50, 51 provide bookmarked publications to retailers 52, 53 for sale to users through their normal supply channels 54-58. In this way, the bookmark carrying the advertising material can be distributed to the user free of charge by the point of sale of the retailer 52,53.

The publishing company 45 arranges for the sale of the advertising space on the bookmarks to advertisers. In this example, the publishing company 45 uses the service agency of the advertising agency 59 to sell the advertising pages. As an alternative or an additional method, the publishing company 45 can also set up a sales department for selling advertising pages in the company. Figure 15 shows two advertisers 60, 61, although in practice there could be many. The commercial relationship between distribution company 45 and advertising agency 59 is defined by a contract 62 between them.

In this example, the manufacturing and printing of the bookmarks are outsourced by the publishing company 45 to the printing company 63 according to the contract 64 . Printing company 63 produces bookmarks and advertising materials according to designs approved by publishing company 45, while advertising mockups and other promotional materials are specified by advertising agency 59 according to instructions received from advertisers 60,61. Bookmarks are made in various editions, one for each book category, while print and other details are made to appeal to that particular category of readers.

Referring to FIG. 16, the distribution company 45 coordinates the supply of bookmarks to the publishers 49, 50 and 51. The distribution company 45 collects information on the bibliographies of the publications to be bookmarked by the publishers 49, 50 and 51 and the printing quantity of each bibliography, that is, the number of books to be bookmarked. Edition bookmarks are designed to appeal to various categories of readers as determined by the publication's bibliography. An example is given in Table 1 below, in which a version of the bookmark is designed specifically for the target readership in the following categories: Travel, Children, Gardening, Science and General. Examples of data compiled from publishers are given in Table 1 below, which indicates that publishers are contracted to accompany their publications for a predetermined period (e.g., 6 months at 6-month intervals for 3 years) The number of bookmarks of each category distributed with the item:

Table 1

category Publisher A Publisher B Publisher C. Total travel 10000 20000 50000 80000 child 30000 40000 15000 85000 gardening 40000 - 30000 70000 science 5000 60000 20000 85000 generally 50000 20000 5000 75000 Grand total 135000 140000 120000 395000

The distribution company 45 calculates from this data the number of bookmarks required for each category to be supplied to the publisher. This information is provided to the bookmark printer 63 and the advertising agency 59 .

The bookmark printer 63 produces the required number of editions of each category of bookmarks. For example, bookmarks can be made as shown in Figures 1 and 2, and bookmarks of the same shape and structure can be used for all five categories listed in Table 1. However, for each bookmark edition, the content printed on the covers 1, 2 and the other above-mentioned features of the bookmark are designed and printed specifically to appeal to readers of the respective titles within the five categories listed in Table 1. Furthermore, the insert 5 placed in the pocket 3 contains advertising or other promotional material specific to the five categories, the template or design of which is submitted to the printer by the advertising agency 63, which will be explained in more detail below. In this way, advertising space can be sold exclusively to specific target groups according to the category of publication.

The advertising agency 59 sells advertising space to advertisers 60, 61 according to the five bookmark categories listed in Table 1. The advertising agency's planning department can develop advertisements and promotional materials specific to the target reader group contained in each of the different types of bookmarks according to the categories listed in 1. Also, the price of the advertisement may be based on the planned production volume of each category of bookmarks listed in Table 1. The advertising space on the bookmark may include the insert 5 shown in FIGS. 1 and 2 or the messages associated with the windows 20 , 21 and 22 . The advertising agency 59 hands over the samples to the distribution company 45, and the distribution company 45 hands the samples to the printer 63 in turn.

In this way, the printer 63 produces or obtains the insert 5, puts the insert 5 into the bookmarks of the corresponding edition, and then supplies the publishers 49, 50, 51 with a corresponding number of bookmarks according to the data listed in Table 1.

Publishers 49-51 place corresponding edition bookmarks into their publications and supply to retailers 52, 53 for sale to users. As mentioned above, for shrink-wrapped books, bookmarks can be put in while shrink-wrapping. Alternatively, bookmarks can be inserted into the pages of a book before it has been shrunk-wrapped. Bookmarks are also available separately from the book, to be inserted into the book at the point of sale.

Figure 17 shows the flow of funds associated with the distribution of bookmarks. Advertisers 60 , 61 pay for the ad space they buy, in this example, advertisers 60 , 61 pay advertising agency 59 . The advertising agency 59 pays the distribution company 45 the rest of the income obtained from the advertiser after deducting its own expenses according to the agreed plan stipulated in the contract 62 signed with the distribution company 45 .

The publishing company 45 pays the printer 63 and the publications 49-51. The printer 63 is paid under a contract 64 (FIG. 15) which may specify a price per bookmark, although other forms of contracts will be apparent to those skilled in the art.

There are two modes for distribution company 45 to pay publishers 49-51. The first payment model calculates payments based on the number of bookmarks delivered to individual publishers (e.g., n cents per bookmark), so in the example in Table 1, Publisher A will receive bookmarks delivered to it The amount of 135000 x n cents. This amount is small and compensates the publisher for the extra effort put into bookmarking books and distributing them to retailers.

Likewise, the publishers become shareholders of the distribution company 45 and they share dividends based on the earnings of the distribution company 4 . The stake of each publisher 49 , 50 , 51 is determined by the number of volumes of publications they provide to the distribution company 45 to be bookmarked. As mentioned above, publishers 49, 50, 51 enter into contracts 46, 47, 48 as shown in FIG. Depends on commitment. The shareholding agreement is schematically drawn in FIG. 18 . The issued share capital of the publishing company is held by the publishers 49 , 50 , 51 together with other investors 64 . In a non-limiting example, other investors hold 75% of the equity, while the remaining 25% is distributed among Publishers A, B and C. Each publisher holds a shareholding of X%, Y%, and Z% of the remaining 25% of the distribution company 45, where X, Y, and Z are committed in accordance with the publisher's contract 46-48 with the distribution company 45. Depends on the relative number of bookmarks attached to their publications. Thus, the dividends that publishers may receive are individually dependent on the degree of involvement they have bookmarked in their publications. This arrangement encourages publishers to distribute bookmarks.

This arrangement is very attractive to advertisers because the different editions of the bookmarks all offer an advertising medium tailored to a specific user group, ie, a specific class of readers of the book, so that the advertising page can be specifically focused on these readers.

Obviously, various modifications and variations are possible to the described distribution methods. For example, although an issuer is described as a body corporate, it could be a differently organized entity, such as a partnership, limited liability partnership, or sole trader. Also, there may be more or fewer than three publishers participating in the contract.

Figures 19 and 20 show another embodiment of the device of the present invention which can be used as a promotional device or bookmark. Components that are the same as those in Figures 1 and 2 are given the same reference numerals. The device comprises a generally coextensive front main cover 1 and a rear main cover 2 which overlap each other. In this embodiment, the front and rear main covers 1, 2 are rectangular, made of sheet material such as cardboard, generally of the same general shape and size. The front and rear main covers 1, 2 have outer surfaces on which appropriate text and legends (not shown) for the bookmarked book are printed in the manner described above in connection with Figures 1 and 2 .

The bookmark also contains parts between the front and rear main covers 1,2 as pockets 3 with openings located along the left longitudinal perimeters 1a, 2a of the covers 1,2 as shown in FIG. Each pocket has an opening 3a at the periphery 1a, 2a of the cover 1,2. The recess 4 of each bag opening 3a facilitates extraction of the contents of the bag. Each bag 3 has a rear edge 3b opposite the opening 3a and a side edge 3c between the covers 1, 2, as indicated by the dashed line of one of the bags. As described above in connection with Figures 1 and 2, the pouch 3 contains an insert 5 carrying advertisements and/or providing promotional material for the target readership group. Advertisements may include printed matter, and any of the examples described above in connection with FIG. 4 may be used.

For example, FIG. 21 shows yet another embodiment of an insert 5 . The insert can be made from rectangular cardboard cut and folded to form a booklet with front and back covers 6a, 6b and several pages 6c, 6d, etc. The insert 5 is generally of the same size and shape as the pocket 3 of the bookmark. Indications may be printed on both sides of the insert covers 6a, 6b and on the pages 6c, 6d etc.

The front main cover 1 of the bookmark contains a window 8 to enable the reader to view the item placed in the pocket, while the item itself may be made with a legend or similar display aligned with the corresponding window, as described above in connection with FIGS. 1 and 2 .

As shown in Figures 19 and 20, the device may also have a top pocket 9 between the front and rear covers 1, 2, for putting in attractive or useful articles or other items for the reader, for example made of cardboard. The completed folding ruler 10 or the stretchable forearm is equipped with a book light powered by a sheet battery (not shown).

The device shown in Figures 19 and 20 has a wheel 16 whose function is generally the same as that described in connection with Figures 1 and 2 . Indication marks are printed on one side of the wheel, shown through windows 18 and 19 on the front cover 1 . When the device is used as a bookmark, the wheel 16 can be used to provide a means for the user to record the last page read. On the front side of each wheel 16 the numbers 0-9 can be printed and the wheel can be turned until the window 13 shows the last page number of the book read. Wheel 16e contains information on which part of the last page the reader stopped reading, by turning the wheel until a suitable message is displayed in window 19 . Further information can be printed on the rear side of the wheel 11, displayed in the respective windows 20 of the rear cover 2 of the bookmark.

wheel assembly

Figures 22a and 22b show the components of each wheel 16 assembly according to one embodiment of the present invention. One of the wheels 16 shown in Figure 22a is generally disc-shaped with a centrally located shaft hole 65 for insertion of a short shaft 66 shown in Figure 22b, which has a conical shape with an end face 67 of the diameter greater than the diameter of end face 68 . As shown in Fig. 22c, the end face 68 is fixed to the inner surface of the front cover 1 as the substrate for the wheel rotation. Standing up from the substrate provided by the cover 1 is a stub 66 providing the axis of rotation XX' of the wheel 16 . The radius r 1 of the end face 68 close to the cover ₁ is smaller than the radius r ₂ of the distal end. The effective radius of the shaft hole 65 of the wheel 16 is slightly larger than the radius r ₁ of the proximal portion 67 of the minor shaft, and smaller than the radius r ₂ of the distal portion 68

The short shaft 66 is fixed on the substrate 1 by, for example, pasting, and then the wheel 16 is press-fitted on the short shaft 66, so that the wheel 16 can rotate around the axis XX' of the short shaft 66 on the substrate 1. The radius of the proximal and distal ends of the stub 66 and the radius of the shaft hole 65 and the elasticity of the material of the stub 66 and the wheel 16 are such that the circumference of the shaft hole 65 of the wheel 16 is elastic when the wheel is press fit on the stub. Deformed so that the distal end portion 67 of the stub shaft passes through and is buckled on the stub shaft so that the wheel 16 can rotate about the axis XX'.

Both the wheel 16 and stub shaft 66 may be made of cardboard or any other rigid sheet material such as plastic, paper or fiberboard. In an alternative embodiment, the stub shaft 66 and cover 1 may be molded from a single sheet material.

The inner edge 69 of the shaft hole 65 of the wheel 16 is serrated so as to be easily elastically deformed when pressed onto the stub shaft 66 and to be firmly buckled on the stub shaft. Therefore, the wheel 16 can be turned by hand, but the wheel 16 is a friction fit with the stub shaft to prevent free sliding. Thus, the user can turn the wheel 16, align the index mark on the wheel with the window 18, and thereafter remain in the set position without inadvertently leaving the aligned position. The length of the short axis 66 in the axial direction X-X' is equal to or greater than the axial thickness of the wheel 16, so that the wheel can rotate without producing significant friction on the surface of the cover 1, as will be more clearly hereinafter.

In the embodiment shown in Figure 22a, the inner edge 69 of the shaft hole 65 has a regular polygonal shape. This shape results in shaft bore 65 having a maximum diameter substantially equal to the diameter of distal end 67 of stub shaft 66 and a minimum diameter substantially equal to the diameter of proximal end 68 of the rotor assembly. Typical dimensional values are a diameter of 8.00 mm at the distal end 67 of the stub shaft and a diameter of 7.8 mm at the proximal end 68 of the stub shaft. The outer diameter of the wheel may be 32mm and the average diameter of the serrated axle holes 69 may be 7.9mm. The typical thickness of the stub in the axial direction X-X' is 1.00mm, while the typical thickness of the wheel in the axial direction is 0.34mm. In one embodiment, the polygonal shaft bore 69 provides maximum and minimum radial dimensions on axis XX', the smallest dimension being smaller than the radius of the distal portion 67 of the minor axis 66 and the largest dimension being greater than the proximal portion of the minor axis 66 68 radius.

FIG. 23 schematically shows four wheels 16 of each short shaft 66 mounted on the front main cover 1 . All stub shafts 66 are pasted on the cover 1, and the wheels 16 have been press-fitted on the stub shafts 66. The recess 4 makes it possible to turn the wheel from the side of the bookmark. From Figure 23 it can be seen that the wheels 16 are thin enough to overlap each other.

Assembly method

Figure 24 shows an embodiment of a semi-finished product that can be made into a bookmark. The semi-finished product can be made of cardboard or other suitable sheet material, for example by stamping. The semi-finished product shown in Fig. 24 has no part 9 for a ruler or a book light 10, but if a top pocket 9 is required, the semi-finished product can be easily adjusted. Semi-finished products can be printed and cut before assembly.

The semi-finished product consists of front and rear main covers 1 , 2 connected along a fold line 23 . The front main cover 1 has first and second fit portions 70 and 71 foldable along fold lines 72 , 73 protruding therefrom. There are also guide and barrier strips 74, 75 as shown in Fig. 25 for defining the pocket edges. Glue is applied to the area 76 of the first bonding portion 70, and the guide strips 75 are pasted on the area 76 respectively, thereby defining the sides of the bag. Likewise, glue is applied to the area 77 of the bonding portion 71, and the barrier strip 74 is pasted on the area 77, so as to define the rear edge 3b of the bag when assembling the bookmark. There is also a blocking strip 75 that can be pasted on the area 78 .

Furthermore, the stub shaft 66 is glued to an area 79 of the inner side of the front main cover 1 . The next step is to apply glue to the exposed surface of the guide strip 75 pasted on the area 76, and then fold the first bonding portion 70 along the folding line 72 towards the front main cover 1 to form a bag. Figure 26 shows the semi-finished product when the barrier strips, guide strips and inner wheels have been fixed. Also, the first fitting portion 70 is partially folded toward the front main cover 1 along the folding line 72 . Then the guide strip 76 is pasted on the inner surface of the cover 1 of the semi-finished product, thereby determining the pocket in the bookmark.

FIG. 27 shows the method of putting the insert 5 into the bag 3 . The method involves first inserting the insert into the bag as indicated by arrow 80 from the rear edge 3b of the bag, rather than through the opening 3a of the bag. This method guarantees a faster assembly than putting the insert into the bag through the opening 3a, because the front main cover 1 can be used as a guide surface when the insert 5 is inserted from the rear, without the need to insert the insert into the bag through the opening 3a When, it is required to accurately place the insert between the front and rear main covers 1 and 2.

More specifically, the production worker places the partially assembled semi-finished product as shown in FIG. Cover 1 exerts a downward force on the insert. The inner surface of the cover 1 thus acts as a guide surface for the insert 5 to enter the bag. Thus, the insert 5 will be inserted into the bag quickly and precisely.

Figure 28 shows the next step in the manufacturing process, in which the wheel 16 is attached to the bookmark blank. The wheels 16 are press fit on the stub shaft 66 one above the other as described above in connection with FIGS. 22 and 23 . When the second bonding part 71 is to be folded to the front main cover 1 , glue is applied on the surfaces of the barrier strips 74 and 75 , in areas 77 and 78 and an area 81 corresponding to the position of the distal end 67 of the short axis 66 . As shown in FIG. 29 , the second bonding portion 71 is folded on the front main cover 1 along the line 73 . Barrier strips 74 in area 77 define the rear edge 3b of each pocket, ensuring that the inserts will not come into contact with the wheels when contained in the pockets. Apply glue on the inner surface of the cover 2 as shown in the shaded area of FIG. 29 , and fold the cover to the front main cover 1 along line 23 . Figure 30 shows the assembled bookmark made just before the cover 2 is glued to the attachment parts 70, 71, viewed from the rear.

31 and 32 show an alternative embodiment of the stub shaft 66 . FIG. 31 shows an embodiment of a short shaft 66 made of elastic material. This short shaft is generally cylindrical, and the radii of the proximal end and the distal end of the short shaft are substantially equal and larger than the radius of the shaft hole 65 of the wheel 16. . The stub 66 is typically glued to the substrate provided by the cover 1 . When the wheel 16 is press fitted onto the stub shaft, applying force on the periphery of the shaft, the resilient material of the shaft 66 elastically deforms, allowing the wheel to fit onto the shaft. The wheel 66 does not visibly deform during the press-fitting process itself. When assembled, the central portion of the minor shaft 66 has a reduced radius compared to the proximal and distal radii shown in Figure 31b. Thus, the wheel is fastened to a short axle and can turn about the axis X-X'. The resilient material of the stub 16 provides a sliding surface for the wheel 16 to turn easily so that the wheel can be turned by hand with only a slight grip so that the wheel remains in its original angular position when the hand is released.

As shown in FIG. 32A, in another embodiment, the minor shaft 66 is formed with concave cylindrical sides 82 such that the proximal and distal portions of the minor shaft have a greater radius than the central portion. The short axis 66 can be pasted and fixed on the substrate 1 with glue. When the wheel 16 is press fit on the stub shaft 66, both the wheel 16 and the stub shaft 66 are elastically deformed so that the wheel is snapped in the center of the stub shaft as shown in Figure 32B. Wheel 16 is rotatable about axis XX'. According to this embodiment, the short shaft 66 is made of cardboard, paper or plastic. In this embodiment, the shape of the minor axis provides an air gap between the wheel and the substrate. This air gap reduces the friction between the wheel and the substrate, making it easy to turn the wheel.

other embodiments

Figure 33 shows another embodiment of the device, and Figure 34 shows the semi-finished products used to make up the device. The device comprises front and rear covers 1 , 2 comprising a pocket 3 into which an insert 5 is received, as described above. Wheels 16a-d fixed on stub shaft 66 cooperate with windows 20,21,22 as described above. The window 18 is used to display the contents of the bag 3 .

In a substantially similar manner to that described with reference to Figures 24-30, the device was fabricated from the semi-finished product shown in Figure 34. The semifinished product shown in FIG. 34 has a main bonding portion 82 . The device has four pockets 3 - 1 . . . 3 - 4 defined between barrier strips 75 . Barrier strips 74 are located at the rear of each pocket.

Looking at bag 3-1, it has a front side 3a and a back side 3b. The seam 83-1 extends at the rear of the bag 3-1, while the corresponding seams 82-2, 3, 4 are at the rear of the bags 3-2, 3, 4.

To assemble the device, the wheel 16 is placed on the stub shaft 66 previously glued to the cover 2 in the manner described above. Thereafter, the fitting portion 82 is folded along the line 73 so as to overlap the rear cover portion 2 . A layer of glue is applied to the distal end of the shaft 66 together with the strips 74, 75 so that when the fitted portion 82 is folded over the cover 2, the fitted portion 82 positions the shaft and covers the wheel. Also, as shown in FIG. 34 , a pocket 3 is formed on the right side portion of the cover 2 between the strips 74 , 75 and between the fitting portion 82 and the cover 2 . The rear edge 3b of the access pocket is accessible through the access openings 83-1...83-4. The insert 5 is thus inserted through the access openings 83-1...83-4, using the folded abutment portion 82 as a guide surface.

Electronic components, which will be described in more detail below, can be placed in the overlapping shaded area 83 on the back cover 2 . This corresponds to pocket area 9 in the previous example. The electronic components can be placed on the cover 2 before the fitting portion 82 is folded into place and thereafter held in place by flaps 84 forming part of the semi-finished product which can be folded over the electronic components to keep them within the device. proper location. The shaded area 86 of the fit portion 82 overlaps the upper cover area 83 when folded.

The front cover 1 is then folded along the line 23, superimposed on the re-entry portion 82. The cover 1 is glued in place so that the access opening 83 to the rear slit pocket 3 is sealed, thereby holding the insert 5 securely within the pocket. The shaded area 87 on the inner side of the cover 1 overlaps the shaded area 85 of the cover 2 to define the area 9 for placing electronic components.

Figures 35-37 show another version of the device. This version has two pockets with larger openings 8, showing details of inserted items 5-1, 5-2, as shown in Figure 37. The device also has a third pocket 9, as shown in Figure 35, into which another insert 5-3 is placed, as shown in Figure 37. The structure and assembly of the present device shown in Figures 35-37 is generally similar to that described in connection with Figures 24-30, and corresponding parts have been given the same reference numerals. Referring to Fig. 37, the device is configured to be used as a promotional tool related to health care, and appropriate patterns related to health care are printed on the covers 1,2. The device may be used as a free gift, such as in a mailing advertisement of a medical insurance company or, for example, in a premium renewal notice mailed to policyholders. The device can be used as a bookmark or simply as a promotional device. In this example, the inserts 5-1, 5-2 contain free samples of sterile towels and waterproof adhesive tape, and the items in the pockets can be clearly seen through the window 8. Pocket 9 contains also an insert 5-3, which in this example contains a disposable thermometer.

The wheels 16a-c, when turned, display the telephone numbers of different medical helplines applicable to different medical conditions. The wheel 16d cooperates with the windows 21, 22 as a conversion table from one weight unit to another.

electronic components

Fig. 38 shows an example of electronic components to be incorporated in the area 9 of the device. The electronic assembly includes a circuit board 88 , an integrated circuit (IC) semiconductor chip 89 mounted on the circuit board 88 and a light emitting diode LED2 , a flat metal key switch 90 and a sound generating device 91 . LED2 can be driven by the circuit introduced in GB2336657 mentioned above. The circuit is powered by paper batteries 92, 93 manufactured by Power Paper Ltd (POB3353, Israel 49130), although conventional generally flat batteries could also be used. The circuit of the electronic assembly is shown in Figure 39.

Referring to FIGS. 33 and 34 again, the light emitting diode LED2 is used to emit light through the hole 94 of the front cover 1 . The key switch 90 can be manually operated by squeezing the front and rear main covers 1, 2, so that the switch 90 realizes electrical connection during the pressing of the device. Alternatively, switch 90 may be a bistable device that can be turned on and off in successive operations.

Chip 89 can be programmed to perform many different functions. For example, chip 89 may be configured as a tone dialer, emitting dial tones such as dual tone multi-frequency (DTMF) telephone dial tones. The advertising material printed on the front and back covers 1, 2 of the device may relate to a pizza chain, and the chip 89 may be configured to send out a DTMF dial tone sequence corresponding to the telephone number for ordering pizza. In this way, the user can operate the switch 90 and place the device against the handset of the telephone to automatically order a pizza. In another embodiment, the chip 89 is made as a timer such as an egg-scrambling timer, so that the sounding device 91 emits an audible sound and/or the LED 2 emits a flash to indicate that the timer time has expired.

In another embodiment, the chip 89 is configured to include an integrated gas analyzer for analyzing the alcohol content in the user's breath, which can be used as an alcohol meter to determine whether the user is fit to drive. In another embodiment, chip 89 may include a radio, clock and calculator. Various modifications can be made to the structure shown in Figure 38, for example, instead of having a simple rectangle, the paper battery can be constructed as the entire space of the receptacle 9 or somewhere between the covers 1, 2, so that the device's The battery capacity increases. Moreover, printed batteries may also be provided on the inner sides of the reentry portion 82 and/or the front and rear covers 1,2.

RFID tag detection

In another embodiment, the electronic assembly within the receptacle 9 is configured to detect a radio frequency identification (RFID) tag, which may be placed within the user's luggage, enabling the user to determine the location of the luggage, for example on an airport conveyor belt .

Referring to Fig. 33, in this example, the insert item 5 contained in the pocket 3 contains a self-adhesive RFID tag, and the user can take out the RFID tag and stick it on the luggage. RFID tags themselves are well known, an example is the TI-rf ID TI tag manufactured by Texas Instrument, which operates in the 13.56Mhz frequency band according to the international standard ISO15693. The label 5 has a self-adhesive layer covered with a backing paper, the backing paper can be torn off, and the label is pasted on the luggage article.

Fig. 41 represents the circuit of the electronic assembly to be put into the receptacle 9, which is generally similar to the circuit of Fig. 39, except that an antenna 95 is added to send a search pulse and receive an answer signal from an RFID tag.

As is well known in the art, RFID tags are programmed with an individual code so that when sought with an RF pulse, the tag sends a reply signal corresponding to that code. Antenna 95 detects the RFID reply signal, which is demodulated by circuit 89 and compared with the stored value corresponding to the code stored on the tag constituting the inserted item 5 .

Figure 40 shows the use of the RFID tag identification system. The device 100 is held by a user standing near the luggage conveyor belt 101, and the packages 102, 103 are conveyed along the direction A of the arrow on the luggage conveyor belt. Before traveling, the user takes out one of the RFID tags 5 shown in FIG. 33 from the pocket 3 and sticks the tag on the luggage 102 . To find luggage 102 on luggage carousel 101 at the end of a trip, the user presses switch 90, causing IC 89 to send an RFID lookup pulse. When the suitcase 102 moves close to the device 100, the RFID tag 5 sends a unique response signal. The reply signal is received by the antenna 95 and sent to the IC89 for demodulation by the IC89, and compared with the stored value corresponding to the digital code of the RFID tag of the device. When this happens, the sounding device 91 sounds and/or the LED 2 emits light to notify the user that the luggage case 102 is near the device 100 .

The antenna 95 may be of any suitable design and may for example comprise a printed circuit pattern on the inside of the cover 1 with dipoles suitably configured to provide a suitable directional pattern.

Many modifications can be made to the RFID system described, for example an airport could have its own RFID detection system controlled by the transponder 104 as shown in FIG. 38 . In this case, the device 100 may operate in a receive-only mode in which the RFID tag's response is triggered by the transponder 104 rather than by the device itself. This approach significantly reduces the power consumption of the present device 100, thereby extending battery life.

In another variation, the device 104 transmits data to and receives data from an RFID tag, and transmits the received data to another station (not shown). In this case, the present device 100 may be configured to eavesdrop on data sent from the device 104 without directly retrieving the reply signal from the RFID tag.

switch structure

Figures 42 and 43 show alternative constructions of the paper battery used in the device. The receptacle 9 contains superimposed first and second paper batteries 92,93, which may generally be of the type described in connection with FIGS. 38 and 39 . Paper batteries 92, 93 have respective positive and negative polarity terminals as shown, and each battery is rated at 1.5V. The batteries 92, 93 overlap each other with oppositely adjacent polarity ends. A light emitting diode LED2 is connected to opposite polarity terminals of the two batteries 92 , 93 . A conductive spring contact 105 is secured to the negative terminal of the battery 92 . The LEDs are illuminated by pressing the front and rear covers 1, 2 by hand, thereby pushing the batteries 92, 93 toward the direction of the arrow P to squeeze each other. In this way, the contact piece 105 is electrically connected to the positive terminal of the battery 93, thereby closing the circuit of the LED 2 and thus turning on the diode to emit light. The natural resilience of the covers 1, 2 and spring contacts 105 ensures that the circuit is broken when the hand is removed from the covers. This solution provides a convenient and cheap push button switch structure. The structure of Figures 42 and 43 may be modified to include the circuit board 88 and associated circuit elements shown in conjunction with Figures 38-41.

Figures 44 and 45 show another switch configuration. This configuration uses an oblate lithium cell 106 with positive and negative terminals on opposite circular surfaces. The battery 106 is fixed on a folded rectangular plastic film 107 with printed circuit patterns 108 , 109 , 110 on its surface. The brown-yellow light-emitting diode LED2 is mounted on the plastic film 107 in a plane, and its two ends are respectively connected with the printed circuit patterns 109 and 110 . Pattern 110 is also connected to one polarity terminal of battery 106 . The other polarity terminal of the battery 106 is connected to the circuit pattern 108, and the circuit is turned on through the switch section S. As shown in FIG. During manufacture, the plastic film 107 is folded into a flat pack and inserted into the receptacle 9 of the device. One of the wheels 16 is made as a rotary switch with a switch contact piece 111 . The wheel 16 turns between the two folds of the plastic film 107, thereby bringing the switch contact piece 111 into the switch zone S. As shown in FIG. In such a position, the switch section S forms an electrical connection between the ends of the circuit patterns 108, 109, and the contact piece 111 connects the circuit between the two battery polar terminals via the LED2.

As shown in Figure 44, the switching action of the wheel 16 can be used to operate other electronic devices (not shown) in the device, and the window 112 can be set to cooperate with the sign 113 on the wheel 16, so that the sign 113 can be aligned Indicators 114 switch the various circuits on and off. For example, the device may contain radio circuitry or RFID circuitry as described above, and corresponding contact pads for such circuitry, such as contact pads 115 shown in FIG. 44 , may be provided on the wheel 16 . This contact is configured to cooperate with another stationary contact (not shown) to energize such additional circuitry in the device.

The bookmark does not have to be configured as described herein, and other bookmark designs can be used. Furthermore, bookmarks do not have to be made in various versions, and the same advertising material can be provided for all different kinds of titles. Moreover, bookmarks do not necessarily have to be distributed to users for free, but can also be supplied directly to retailers for sale at a non-zero price.

Alternative ways to use

The bookmarks described herein can also be used as a promotional tool with promotional inserts or advertising materials for a particular promotional program. Such a promotional tool does not have to be supplied with the book at the point of sale as described above, but can instead be distributed eg as a free gift at any new product or service launch.

For example, the device can be used as a promotional tool, included in so-called gift packages for tourists. The gift pack can contain airline tickets or other travel documents. The device of the present invention can be used as a promotional tool with targeted advertising, and the promotional item is placed in the pocket as an insert. For example, an airline may use an advertising page on the device to promote in-flight duty-free services, and the insert may contain samples of items that may be purchased duty-free.

The bookmark described so far is mainly example with five rotating wheels and four pockets. However, it will be clear to a reader skilled in the art that the device may be assembled with any feasible number of wheels and pockets. Furthermore, the present invention is not limited to the dimensions of the pockets and wheels described in the above bookmark embodiments. The details of the semi-finished product can be modified in order to fit pockets and devices of different sizes.

Furthermore, the present invention is not limited to use in bookmark components printed with advertising material. The semi-finished product described in conjunction with Figures 7 and 8 or Figures 24-30 can be used as an advertising medium unrelated to bookmarks, or it can be modified and used as a novelty item, wherein the pockets form photo frames etc., and the information printed on the wheel is relevant to A date or countdown to a specific event important to the user of the novelty item. Also, the spinning wheel assembly can be used alone for toys.

Claims (60)

1. A device for use as a bookmark or for promotional purposes and to display promotional and advertising information, said device comprising: a first cover and a second cover of sheet material, one superimposed on the other, having coextensive sides over at least a portion of said first and second cover, at least one pocket between said first and second cover elements, said pocket having an opening defined by sides of said first and second cover elements, said pocket configured to pass through the pocket opening Put in the removable insert, and At least one wheel is mounted to be rotated by hand between said first cover piece and said second cover piece. 2. The device of claim 1, wherein at least one cover member is provided with a window showing a portion of the insert when it is in the pocket. 3. The device of claim 1, comprising a plurality of pockets with openings disposed side by side and defined by coextensive sides. 4. The device of claim 1, wherein said at least one wheel is mounted to protrude from sides of said first and second cover members. 5. The device according to claim 1, wherein at least one of said first cover member and second cover member is provided with a window for displaying information on the wheel according to the angular rotational position of the wheel . 6. The device of claim 1, wherein said at least one wheel includes messages on both sides thereof and said first and second cover pieces further include portions disposed on both sides of said wheel A window at a corresponding position for displaying the message according to the angular rotational position of the wheel. 7. The apparatus of claim 1, wherein at least one of said cover elements includes two windows positioned to display related messages from different portions of the wheel. 8. The device according to claim 4, wherein said wheels are arranged to protrude from first portions of sides of said first and second cover members and said pocket opening is defined by said first cover The first and second portions of the side are opposite portions of the side. 9. The apparatus of claim 1, wherein the at least one wheel is plural in number and the plurality of wheels are configured to have overlapping edges. 10. The apparatus of claim 1, wherein the at least one wheel has a first side and a second side configured to display a page number on the first side and another message on the second side. 11. The apparatus of claim 5, wherein said at least one wheel is configured to display conversion information from one data unit to another data unit. 12. The device of claim 1, wherein the first cover member and the second cover member are coextensive and formed by folding a blank of sheet material. 13. The device of claim 12, wherein said semi-finished product includes a reentry portion disposed between said first cover member and said second cover member. 14. Apparatus according to any preceding claim, wherein an insert is contained within said at least one pocket. 15. The apparatus of claim 14, wherein the insert displays information, advertising and promotional material. 16. The device of claim 14, wherein the insert is a product. 17. The device of claim 14, wherein the insert is a consumable. 18. The device of claim 14, wherein said insert is a small kit containing first aid supplies, puzzles, cosmetic samples, games or other consumer goods. 19. The device of claim 14, wherein said insert is a kit containing a kit. 20. The device of claim 1 including a ruler extendable from said device. 21. Apparatus according to any one of claims 1 to 13, comprising an electric drive circuit. the 22. The device of any one of claims 1 to 13, further comprising a light comprising a light emitting diode, a battery and an electric drive circuit. 23. The apparatus of claim 22, wherein the light is mounted on an extendable arm. 24. The device of any one of claims 1 to 13, further comprising a battery powered electronic assembly located between the first and second cover members. 25. Apparatus according to claim 24, wherein said electronic components comprise integrated circuit chips, light emitting means and/or sound emitting means. 26. The apparatus of claim 21, wherein said circuitry includes an RFID detector. 27. The device of claim 26, wherein the insert in the bag comprises an RFID tag detectable by the detector. 28. The device of claim 27, wherein the RFID tag includes a self-adhesive layer. 29. The apparatus of claim 24, wherein said electronic assembly comprises at least one of an electric timer, a radio, a calculator and a clock. 30. The apparatus of claim 24, wherein said electronic component includes a telephone dial tone generator. 31. The device of claim 1, comprising at least one paper battery. 32. The device according to claim 31, comprising two paper batteries with opposite polarity ends overlapping each other, said batteries are connected in series with an electric load, and the polarity ends of the batteries can be activated by pressing on the cover by hand. Selectively connected to complete the circuit. 33. The apparatus of claim 21 including a rotary electrical switch to control operation of the circuit. 34. The apparatus of claim 1, further comprising: A short shaft erected from the first cover member, as the rotating shaft of the wheel, the short shaft has a proximal end and a distal end relative to the substrate, and the shaft hole radius of the wheel is larger than that of the distal end of the shaft. This configuration allows the wheel to be press-fitted on the distal end of the stub shaft so that when pressed onto the shaft, the wheel is snapped onto the shaft to wrap around the shaft. rotate. 35. Apparatus according to claim 34, wherein said stub shaft and said wheel are configured such that when said wheel is press fitted on said shaft, at least one of said stub shaft and said wheel Will deform elastically. 36. The device of claim 34, wherein the proximal end of the shaft has a smaller radius than the distal end, and the shaft and the wheel are configured such that when the wheel is press fit on the short shaft When , the wheel is elastically deformed along the shaft hole, so that the wheel can rotate around the proximal end of the shaft. 37. The device of claim 34, wherein the minor axis is frusto-conical. 38. The apparatus of claim 34, wherein the axial thickness of the wheel is less than the axial length of the minor shaft. 39. The device of claim 34, wherein the shaft hole of the wheel has a serrated inner edge so as to be elastically deformable on the distal end of the stub shaft. 40. The device of claim 39, wherein the axle hole of the wheel has a regular polygonal inner edge. 41. The device of claim 40, wherein said polygonal shaft bore exhibits a maximum radial dimension on said shaft and a minimum radial dimension that is less than the radius of the distal end of said minor shaft, and The maximum radial dimension is greater than the radius of the proximal portion of the minor axis. 42. The apparatus of claim 34, wherein said stub shaft is elastically deformable to enable said wheel to be press fit on said shaft. 43. The apparatus of claim 34, wherein said stub shaft has a concave cylindrical side to receive said wheel. 44. The apparatus of claim 34, wherein the wheel is configured to pivot between the first cover member and the stack of sheets of material. 45. Apparatus according to claim 44, wherein said overlapping piece of sheet material comprises a reentrant portion of said base sheet folded along a line and superimposed on the distal end of the minor axis, having said The opening along a fold line through which the wheels protrude. 46. The apparatus of claim 34, wherein said wheel and said stub shaft are made of sheet material. 47. The device of claim 34, wherein said wheel and said stub shaft are made of paper, cardboard, plastic or fiberboard. 48. The apparatus of claim 34, including printed indicator indicia on said wheel and cutouts in the first cover member to selectively display indicator indicia in response to rotation of said wheel. 49. The device of claim 34, comprising a plurality of said stub shafts and a plurality of said wheels, wherein the second cover is formed by the outer cover of said device. 50. Apparatus according to claim 49, wherein the peripheries of the wheels overlap. 51. A method of assembling a device according to any one of claims 34-50, comprising the steps of securing said stub shaft to a first cover member and press fitting a wheel on said stub shaft on the distal end, so as to cause the elastic deformation of the wheel around the shaft hole, so that when the wheel is sleeved on the shaft, it is buckled on the shaft and can rotate around the shaft. 52. A method of placing an Insert within a pouch in a device comprising coextensive first and second covers that when the device is assembled, the first and second covers The covers overlap each other such that the perimeter of the device is formed along the sides of the first and second covers, the pouch has an opening between the perimeters of the first and second covers and is connected to the first cover. Between the cover piece and the second cover piece, opposite the opening in the periphery of the device, the pocket is configured so that a removable insert can be inserted through the opening, the method comprising the steps of: forming a first a cover and a second cover, thereby providing access to the back of the bag; the insert is placed on a portion of one of the covers between the back of the bag and the perimeter of one of the covers, and with A portion of said one of the cover members acts as a guide surface for introducing the insert into the pocket; placing the insert into the pocket through the rear edge; and closing the rear edge. 53. The method according to claim 52, wherein said device includes a first reentry portion to define a side region of said bag, said method comprising the steps of forming a first reentry portion on a first cover The re-entry portion is to cover a portion thereof, thereby defining the side region of the bag extending from the opening to the rear; using the surface of the first cover member not covered by the first re-entry portion as the guide surface, the guide The insert is inserted into the pocket from the rear. 54. The method of claim 53, wherein barrier strips are provided between the first re-entry portion and the first cover member to define side regions of the bag. 55. The method of claim 54, including the step of affixing a barrier strip to the first cover member and the first reentry portion. 56. A method according to claim 53, 54 or 55, wherein said device comprises a second re-entry portion, and comprising the step of forming the second re-entry portion on the first cover member for Close the back after putting in the bag. 57. A method according to claim 53, 54 or 55, wherein said first reentry portion is attached to a first cover and the step of arranging comprises folding said first reentry portion to cover the first cover on file. 58. The method of claim 57, including the step of placing a second cover over the first cover after the insert has been placed in the pocket. 59. The method according to claim 58, wherein the second cover is connected to the first cover, comprising the steps of: folding the second cover so that it covers the first cover, and attaching the second cover by pasting file location. 60. The method of claim 59, wherein the first cover member and the second cover member are formed from a continuous sheet of material together with the first re-entry portion and the second re-entry portion. the

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