CN120215781A

CN120215781A - Interaction method and device, electronic device, readable storage medium and program product

Info

Publication number: CN120215781A
Application number: CN202311717053.0A
Authority: CN
Inventors: 范可泉; 李莲莲
Original assignee: Beijing Youzhuju Network Technology Co Ltd
Current assignee: Beijing Youzhuju Network Technology Co Ltd
Priority date: 2023-12-13
Filing date: 2023-12-13
Publication date: 2025-06-27
Also published as: WO2025123955A1

Abstract

The present application discloses an interactive method and device, an electronic device, a readable storage medium and a program product, and relates to the field of interactive technology. The interactive method includes: displaying a multimedia display page, wherein the multimedia information displayed by the multimedia display page is the first multimedia information corresponding to the target object; in response to an interactive operation on the multimedia display page, displaying an object aggregation page, wherein the object aggregation page includes object attribute information corresponding to the target object and recommendation information corresponding to the target object; the recommendation information is used to obtain object attribute information of a recommended object corresponding to the target object; in response to a trigger operation on the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, displaying the second multimedia information corresponding to the recommended object, wherein the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

Description

Interaction method and device, electronic equipment, readable storage medium and program product

Technical Field

The present application relates to the field of interaction technology, and in particular, to an interaction method and apparatus, an electronic device, a readable storage medium, and a program product.

Background

In the related art, when a user views media such as video, an article of interest to the user, such as a piece of furniture, a piece of clothing, or a car, may appear in the media content viewed by the user. When the user wants to search the same product, the user needs to screen a media interface where the product appears, then find product information in a pattern searching mode, search the same product on a shopping website, and the interaction operation is complicated.

Disclosure of Invention

The embodiment of the application aims to provide an interaction method and device, electronic equipment, a readable storage medium and a program product, which can solve the problem of complex interaction operation of the same product in a video search of a user.

In a first aspect, an embodiment of the present application provides an interaction method, where the method includes:

the method comprises the steps of displaying a multimedia display page, wherein multimedia information displayed by the multimedia display page is first multimedia information corresponding to a target object;

Responding to the interactive operation aiming at the multimedia display page, displaying an object aggregation page, wherein the object aggregation page comprises object attribute information corresponding to a target object and recommendation information corresponding to the target object;

And responding to triggering operation of object attribute information corresponding to the target object or recommendation information corresponding to the target object, and displaying second multimedia information corresponding to the recommendation object, wherein the second multimedia information corresponding to the recommendation object comprises the object attribute information of the recommendation object.

In a second aspect, an embodiment of the present application provides an interaction device, where the interaction device includes:

The display module is used for displaying a multimedia display page, wherein the multimedia information displayed by the multimedia display page is first multimedia information corresponding to a target object, and

In response to an interactive operation for the multimedia presentation page, the presentation object aggregation page comprises object attribute information corresponding to a target object and recommendation information corresponding to the target object, wherein the recommendation information is used for acquiring the object attribute information of the recommendation object corresponding to the target object, and

And responding to triggering operation of object attribute information corresponding to the target object or recommendation information corresponding to the target object, and displaying the multimedia information corresponding to the recommendation object, wherein the second multimedia information corresponding to the recommendation object comprises the object attribute information of the recommendation object.

In a third aspect, embodiments of the present application provide an electronic device comprising a processor and a memory storing a program or instructions executable on the processor, the program or instructions implementing the steps of the method as in the first aspect when executed by the processor.

In a fourth aspect, embodiments of the present application provide a readable storage medium having stored thereon a program or instructions which when executed by a processor perform the steps of the method as in the first aspect.

In a fifth aspect, embodiments of the present application provide a computer program product stored in a storage medium, the program product being executable by at least one processor to implement a method as in the first aspect.

In a sixth aspect, embodiments of the present application provide a chip comprising a processor and a communication interface coupled to the processor for running a program or instructions implementing the steps of the method as in the first aspect.

In the embodiment of the application, when the first multimedia information is displayed through the multimedia display page, a user can directly jump to the object aggregation page through performing interactive operation on the currently displayed multimedia display page, and the object aggregation page comprises the object attribute information and the recommendation information of the target object appearing in the previously displayed first multimedia information, and the user can display the second multimedia information containing the object attribute information of the recommendation object through triggering operation on the object attribute information of the target object or the recommendation information corresponding to the target object by one key, so that the user can search the same type of product or similar product in the media information by one key, and the interactive operation step of searching the same type of product of the video is simplified.

Drawings

FIG. 1 illustrates a flow chart of an interaction method of some embodiments of the application;

FIG. 2 shows a schematic diagram of a multimedia presentation page in accordance with some embodiments of the application;

FIG. 3 illustrates a schematic diagram of an object aggregation page in accordance with some embodiments of the application;

FIG. 4 shows a schematic diagram of a presentation of second multimedia information according to some embodiments of the application;

FIG. 5 shows a schematic diagram of a multimedia presentation page in accordance with some embodiments of the application;

FIG. 6 shows a schematic diagram of a multimedia presentation page in accordance with some embodiments of the application;

FIG. 7 illustrates a schematic diagram of an object aggregation page in accordance with some embodiments of the application;

FIG. 8 illustrates a schematic diagram of an object aggregation page in accordance with some embodiments of the application;

FIG. 9 illustrates a schematic diagram of an object aggregation page in accordance with some embodiments of the application;

FIG. 10 illustrates a schematic diagram of an object information presentation page of some embodiments of the application;

FIG. 11 illustrates a schematic diagram of an object information presentation page of some embodiments of the application;

FIG. 12 illustrates a schematic diagram of an object aggregation page in accordance with some embodiments of the application;

FIG. 13 illustrates a schematic diagram of a recommendation information presentation page in accordance with some embodiments of the present application;

FIG. 14 illustrates a schematic diagram of a recommendation information presentation page in accordance with some embodiments of the present application;

FIG. 15 illustrates a schematic diagram of an object aggregation page in accordance with some embodiments of the application;

FIG. 16 illustrates a schematic diagram of a recommendation information presentation page in accordance with some embodiments of the present application;

FIG. 17A illustrates a schematic diagram of a recommendation information presentation page in accordance with some embodiments of the present application;

FIG. 17B is a diagram illustrating a recommendation information presentation page according to some embodiments of the present application;

FIG. 18 illustrates a schematic diagram of an object aggregation page in accordance with some embodiments of the application;

FIG. 19 illustrates a block diagram of an interaction device in accordance with some embodiments of the application;

FIG. 20 shows a block diagram of an electronic device according to an embodiment of the application;

fig. 21 is a schematic hardware structure of an electronic device implementing an embodiment of the present application.

Detailed Description

The technical solutions of the embodiments of the present application will be clearly described below with reference to the drawings in the embodiments of the present application, and it is apparent that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which are obtained by a person skilled in the art based on the embodiments of the present application, fall within the scope of protection of the present application.

The terms first, second and the like in the description and in the claims, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the terms so used are interchangeable under appropriate circumstances such that the embodiments of the application are capable of operation in sequences other than those illustrated or otherwise described herein, and that the objects identified by "first," "second," etc. are generally of a type not limited to the number of objects, for example, the first object may be one or more. Furthermore, in the description and claims, "and/or" means at least one of the connected objects, and the character "/", generally means that the associated object is an "or" relationship.

The interaction method and device, the electronic device, the readable storage medium and the program product provided by the embodiment of the application are described in detail below through specific embodiments and application scenes thereof with reference to the accompanying drawings.

In some embodiments of the present application, an interaction method is provided, fig. 1 shows a flowchart of the interaction method of some embodiments of the present application, and as shown in fig. 1, the interaction method includes:

Step 102, displaying a multimedia display page, wherein the multimedia information displayed by the multimedia display page is the first multimedia information corresponding to the target object.

In the embodiment of the application, the multimedia presentation page is a page for presenting the first multimedia information, such as a video playing page, a picture presentation page, and the like. Wherein the first multimedia information includes one or more of first video information, first picture information, and first text information. The first multimedia information displayed on the multimedia display page corresponds to the target object, and specifically may be that the target object is included in the media content of the first multimedia information.

The multimedia presentation page is a video playing page, wherein the played first multimedia information is a first video, and a target object appears in the first video.

The multimedia presentation page is an image presentation page, wherein the presented first multimedia information is a first image, and the target object is an object included in the first image.

Illustratively, fig. 2 shows a schematic diagram of a multimedia presentation page according to some embodiments of the present application, and as shown in fig. 2, the multimedia presentation page 200 is a video playing interface, a first video 202 is played in the multimedia presentation page interface 200, and a target object 2022 appears in the first video 202.

And 104, responding to the interactive operation aiming at the multimedia presentation page, and presenting an object aggregation page, wherein the object aggregation page comprises object attribute information corresponding to a target object and recommendation information corresponding to the target object, and the recommendation information is used for acquiring the object attribute information of the recommendation object corresponding to the target object.

In the embodiment of the application, the interactive operation is used for controlling the electronic equipment to display the multimedia display page, and the interactive operation can be interactive input. The interactive operation includes, but is not limited to, a touch operation of a user on a program icon of an application program by a touch device such as a finger or a stylus, or a voice instruction of the user, or a specific gesture operation of the user, or other feasible operations, and may be specifically determined according to actual use requirements, which is not limited by the embodiment of the present application. The specific gesture in the embodiment of the application can be any one of a single click gesture, a sliding gesture, a dragging gesture, a pressure recognition gesture, a long press gesture, an area change gesture, a double press gesture and a double click gesture, and the clicking operation in the embodiment of the application can be single click operation, double click operation or clicking operation of any times, and the like, and can also be long press operation or short press operation. For example, the interactive operation may be a click operation of an interactive control in the multimedia presentation page by a user.

And after receiving the interactive operation of the user on the multimedia display page, jumping from the multimedia display page to a display object aggregation page. The object aggregation page is specifically a page for aggregating and displaying object attribute information of a plurality of objects, and the object aggregation page includes object attribute information of a target object and may also include object attribute information of other objects, such as candidate objects.

The multimedia presentation page is a video play page, the object aggregation page is an aggregation page of product information, and the aggregation page aggregates and presents product information of target products and product information of candidate products appearing in the video play page.

The multimedia display page is an image-text display page, the object aggregation page is a shopping page, and the shopping page displays product information of products and product information of candidate products in the image-text display page.

In the object aggregation page, object attribute information corresponding to the target object and recommendation information corresponding to the target object are displayed. The object attribute information is used for indicating related information of the target object, and the object attribute information corresponding to the target object includes information such as a name, a type, a product model, an appearance image or an introduction video of the target object. Illustratively, the recommendation information corresponding to the target object is used to obtain object attribute information of a recommendation object, where the recommendation object is specifically an object "similar" to the target object.

Illustratively, fig. 3 shows a schematic diagram of an object aggregation page according to some embodiments of the present application, where, as shown in fig. 3, an object aggregation page 300 includes a plurality of product cards, where object attribute information 3022 and recommendation information 3024 corresponding to a target object are displayed in a first product card 302 located at the top.

Because the user can jump from the multimedia display page to the object aggregation page by only one interactive operation, the user can find the same product appearing in the media content such as video without the operations such as screenshot, picture searching, website searching and the like, and the interactive operation steps when the same product is found are effectively simplified.

And step 106, responding to the triggering operation of the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, and displaying the second multimedia information corresponding to the recommendation object, wherein the second multimedia information corresponding to the recommendation object comprises the object attribute information of the recommendation object.

In the embodiment of the present application, the triggering operation is used to trigger the second multimedia information for displaying the recommended object on the aggregation page, and the triggering operation may be a triggering input. The triggering operation includes, but is not limited to, a touch operation of a user on a program icon of an application program by a touch device such as a finger or a stylus, or a voice instruction operation of the user, or a specific gesture operation of the user, or other feasibility operations, and may be specifically determined according to actual use requirements, which is not limited by the embodiment of the present application. The specific gesture in the embodiment of the application can be any one of a single click gesture, a sliding gesture, a dragging gesture, a pressure recognition gesture, a long press gesture, an area change gesture, a double press gesture and a double click gesture, and the clicking operation in the embodiment of the application can be single click operation, double click operation or clicking operation of any times, and the like, and can also be long press operation or short press operation. For example, the triggering operation may be a clicking operation of the recommended information by the user.

The second multimedia information is specifically multimedia information of a recommended object, and may be, for example, an object video of the recommended object, a picture of the recommended object, or text information of the recommended object. Taking the recommended object as a product similar to the target object as an example, the second multimedia information comprises one or more of product video, product picture and product text information.

Illustratively, fig. 4 shows a schematic diagram showing second multimedia information according to some embodiments of the present application, and as shown in fig. 4, when a user clicks on the recommendation information 402 in the object aggregation page 400, the second multimedia information 404 is displayed in a skip manner, and the multimedia content of the second multimedia information 404 is associated with the recommendation object.

The user can trigger and display the second multimedia information corresponding to the recommended object by triggering the object attribute information corresponding to the target object or the recommended information corresponding to the target object, and quickly acquire the related information of the similar product through the second multimedia information, so that the user can realize interaction from searching for the same product to searching for the similar product through one-step operation, and the recommending efficiency when recommending the similar product is optimized.

According to the embodiment of the application, a user can directly jump to the object aggregation page through interactive operation on the currently displayed multimedia display page, the object aggregation page comprises the object attribute information and the recommendation information of the target object appearing in the previously displayed first multimedia information, and the user can display the second multimedia information containing the object attribute information of the recommendation object through triggering operation on the object attribute information of the target object or the recommendation information corresponding to the target object by one key, so that the user can search the same type of product or similar product in the media information by one key, and the interactive operation step of searching the same type of product of the video is simplified.

In some embodiments of the present application, optionally, in a case that a target condition is satisfied, a jump control corresponding to the target object is further displayed in the multimedia presentation page, and the interaction operation for the multimedia presentation page includes a jump operation for the jump control, where the target condition includes any one or a combination of the following:

The display progress of the first multimedia information displayed by the multimedia display page reaches the target display progress, and the current display content of the first multimedia information displayed by the multimedia display page comprises a target object.

In the embodiment of the application, when the first multimedia information being displayed in the multimedia display page meets the target condition, a jump control is further displayed in the multimedia display page, and the jump control is used for receiving interactive operation of a user, in particular to receiving jump operation of the user, so as to realize that the display multimedia display page jumps to a display object aggregation page.

The target condition comprises that the display progress of the first multimedia information displayed by the multimedia display page reaches the target display progress. Illustratively, the target presentation progress may be a 100% presentation progress. Illustratively, the target progress may be 90% of the presentation progress.

Taking the first multimedia information as the first video as an example, when the playing progress of the first video reaches 90%, a skip control is further displayed in the multimedia display page, the user is guided to skip to the object aggregation page by one key through the skip control, and related information of the same type of product of the video is provided through the object aggregation page.

The target condition further comprises that the current display content of the first multimedia information displayed by the multimedia display page comprises a target object. Taking the first multimedia information as an example, when the first video is played to a scene where a target object appears, a jump control is displayed in a multimedia display page, a user is guided to jump to an object aggregation page through the jump control by one key, and related information of the same product of the video is provided through the object aggregation page.

Illustratively, fig. 5 shows a schematic diagram of a multimedia presentation page according to some embodiments of the present application, as shown in fig. 5, in which a first video 502 is played in the multimedia presentation page 500, and when the playing progress of the first video 502 reaches 90% of the progress bar, a skip control 504 is presented in the multimedia presentation page 500.

Illustratively, fig. 6 shows a schematic diagram of a multimedia presentation page according to some embodiments of the present application, as shown in fig. 6, in which a first video 602 is played in the multimedia presentation page 600, and when a target object 6022 appears in the current scene of the first video 602, a jump control 604 is presented in the multimedia presentation page 600.

According to the embodiment of the application, whether the first multimedia information in the multimedia display page meets the target condition is detected in real time, the jump control is displayed when the first multimedia information meets the target condition, the jump control guides the user to jump to the object aggregation page by one key, and the related information of the same type of video product is provided through the object aggregation page, so that the interactive operation steps of the user when finding the same type are simplified.

In some embodiments of the present application, optionally, the multimedia presentation page further includes a multimedia presentation page tag and an object aggregation page tag, and the interactive operation for the multimedia presentation page includes a switching operation for switching the selected multimedia presentation page tag to the selected object aggregation page tag.

In the embodiment of the application, the multimedia display page tag and the object aggregation page tag can be displayed at the top of the multimedia display page and used for indicating the tag of the corresponding page, wherein the multimedia display page tag and the multimedia display page have an association relationship, and the object aggregation page tag and the object aggregation page have an association relationship.

When the currently displayed page is a multimedia display page, the multimedia display page tag is in a selected state, and the object aggregation page tag is in an unselected state. When the multimedia display page is displayed, if a switching operation that a user switches the selected multimedia display page label to the selected object aggregation page label is received, the currently displayed page is switched from the multimedia display page to the object aggregation page, at the moment, the multimedia display page label is updated to be in an unselected state, and the object aggregation page label is updated to be in a selected state.

Illustratively, fig. 7 shows a schematic diagram of an object aggregation page according to some embodiments of the present application, as shown in fig. 7, in which first multimedia information 702 is displayed in a multimedia presentation page 700, and a multimedia presentation page tab 704 and an object aggregation page tab 706 are further included in the multimedia presentation page 700, where the multimedia presentation page tab 704 is in a selected state.

When the user clicks the object aggregation page tab 706, fig. 8 shows a schematic diagram of an object aggregation page according to some embodiments of the present application, as shown in fig. 8, where an object aggregation page 800 is displayed, object attribute information 802 and recommendation information 804 corresponding to a target object are displayed in the object aggregation page 800, and a multimedia presentation page tab 806 and an object aggregation page tab 808 are further included in the object aggregation page 800, where the object aggregation page tab 808 is in a selected state.

According to the embodiment of the application, the page label is displayed at the top of the page, the user is guided to switch the currently displayed page through the page label, and when the multimedia display page is switched to the object aggregation page, the related information of the target object in the first multimedia information displayed in the multimedia display page is displayed in the object aggregation page, so that the user does not need to manually search the target object, and the interactive operation steps when the user finds the same product of the video are simplified.

In some embodiments of the present application, optionally, in response to a triggering operation for object attribute information corresponding to a target object or recommendation information corresponding to the target object, the step of displaying second multimedia information corresponding to the recommendation object includes:

When the triggering operation is the triggering operation aiming at the object attribute information corresponding to the target object, responding to the triggering operation, and displaying an object information display page, wherein the object information display page comprises object detail information of the target object;

Or under the condition that the triggering operation is the triggering operation aiming at the recommendation information corresponding to the target object, responding to the triggering operation, displaying a recommendation information display page, wherein the recommendation information display page comprises second multimedia information corresponding to the recommendation object.

In the embodiment of the application, the object aggregation page comprises a plurality of object display cards, and each object display card correspondingly displays object attribute information of an object, such as object attribute information of a target object or object attribute information of a recommended object. Taking attribute information of a first object display card display target object as an example, the first object display card comprises a first card area and a second card area, object attribute information corresponding to the target object is displayed in the first card area, and recommendation information corresponding to the target object is displayed in the second card area.

When receiving triggering operation of a user on object attribute information in a first card area, the electronic equipment jumps from a display object aggregation page to a display object information display page, wherein the object information display page is specifically a detail page of a target object.

Illustratively, taking a target object as a target product, when a user clicks on object attribute information in a first card area, the user jumps to a product detail page showing the target product, and the user can acquire detailed product information of the target product in the product detail page, including, but not limited to, the name, model, place of production, manufacturer, specification, detailed function introduction, product price and the like of the target product.

Illustratively, taking a target object as an example of a target product, the user may also perform a purchase operation on the target product in the object information display page.

Illustratively, fig. 9 shows a schematic diagram of an object aggregation page according to some embodiments of the present application, as shown in fig. 9, in which object attribute information 902 and recommendation information 904 corresponding to a target object are displayed in the object aggregation page 900, and fig. 10 shows a schematic diagram of an object information display page according to some embodiments of the present application, as shown in fig. 10, in which object detailed information 1002 of the target object is displayed in the object information display page 1000 when a user clicks on the object attribute information 902.

Optionally, if the user performs a switching operation on the object information display page, the second multimedia information corresponding to the recommended object may be displayed, fig. 11 is a schematic diagram of the object information display page according to some embodiments of the present application, and as shown in fig. 10 and fig. 11, when the user performs a slide-up input on the object information display page 1000, the electronic device is switched from the object detailed information of the display target object to the second multimedia information 1102 corresponding to the recommended object by the object information display page 1100.

After the display object aggregation page is converted into the display object information display page, the first display information in the object information display page is the detailed object information of the target object. At this time, if the user continues to perform the switching operation on the object information display page, the information displayed in the current object information display page is switched, specifically, to the second multimedia information corresponding to the temporary recommended object, that is, the multimedia information of the recommended object similar to the target object, so that the user can obtain similar product information without switching to other pages, and the interaction step of the user for obtaining similar product information is simplified.

When receiving the triggering operation of the user on the recommendation information in the second card area, the electronic equipment jumps from the display object aggregation page to a display page for displaying the recommendation information, wherein the display page for displaying the recommendation information is specifically a page for displaying the second multimedia information of the recommendation object associated with the target object.

Taking a target object as an example, when the user clicks on the recommended information in the second card area, the method jumps to a display page for displaying the recommended information, wherein the information displayed in the display page for displaying the recommended information is second multimedia information of the recommended object. When the user performs the switching operation on the recommended information display page, the information displayed in the recommended information display page is switched, specifically, the second multimedia information of the display target object is switched to the second multimedia information corresponding to the display recommended object.

Illustratively, fig. 12 shows a schematic view of an object aggregation page according to some embodiments of the present application, as shown in fig. 12, in which object attribute information 1202 and recommendation information 1204 corresponding to a target object are displayed in the object aggregation page 1200, and fig. 13 shows a schematic view of a recommendation information display page according to some embodiments of the present application when a user clicks on the recommendation information 1204, as shown in fig. 13, in which a jump is made to display a recommendation information display page 1300, in which second multimedia information 1302 corresponding to a recommendation object is displayed in the recommendation information display page 1300.

According to the embodiment of the application, different pages are jumped by distinguishing the operation positions of the triggering operation of the user, and when the user hopes to directly acquire the same product of the target object, the user can directly trigger the object attribute information of the target object. When the user hopes to acquire the similar product recommendation of the target object, the user can select to trigger the recommendation information, so that different selections are provided for the user, and interaction experience is optimized.

when the triggering operation is the triggering operation aiming at the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, displaying a recommendation information display page in response to the triggering operation, wherein the recommendation information display page comprises second multimedia information corresponding to the target object;

And responding to the switching operation of the recommended information display page, and switching the information displayed in the recommended information display page from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommended object.

In the embodiment of the application, no matter whether the operation object aimed at by the triggering operation of the user is object attribute information corresponding to the target object or recommendation information corresponding to the target object, the operation object jumps to a recommendation information display page, and the information displayed first in the recommendation information display page is second multimedia information of the target object. When the user performs the switching operation on the recommended information display page, the information displayed in the recommended information display page is switched, specifically, the second multimedia information of the display target object is switched to the second multimedia information corresponding to the display recommended object.

When the user wishes to acquire the target object or a certain recommended object, the second multimedia information of the corresponding object can be clicked in the recommended information display page, so that the user jumps to the information detail page of the target object or the recommended object.

For example, fig. 14 shows a schematic diagram of an object aggregation page according to some embodiments of the present application, as shown in fig. 14, in which object attribute information 1402 and recommendation information 1404 corresponding to a target object are displayed in the object aggregation page 1400, and a user clicks on either the object attribute information 1402 or the recommendation information 1404 to jump to a recommendation information display page, and fig. 15 shows a schematic diagram of a recommendation information display page according to some embodiments of the present application, in which second multimedia information 1502 corresponding to the target object is first displayed in the recommendation information display page 1500, as shown in fig. 15. At this time, if the user performs a switching operation on the recommended information display page, for example, the user performs a sliding operation on the recommended information display page 1500, fig. 16 shows a schematic diagram of the recommended information display page according to some embodiments of the present application, and as shown in fig. 16, the recommended information display page 1600 is switched from displaying the second multimedia information corresponding to the target object to displaying the second multimedia information 1602 corresponding to the recommended object.

According to the embodiment of the application, the same type of product, namely the second multimedia information of the target object, in the video is displayed for the first time in the recommended information display page, and the user can perform switching operation on the recommended information display page, so that the second multimedia information of the recommended object similar to the target object is displayed in a switching manner, the user can rapidly and conveniently select the cardiometer product from the same type of product and the similar product, and the interactive operation step of searching the same type of product or the similar product is simplified.

Under the condition that the triggering operation is the triggering operation aiming at the recommendation information corresponding to the target object, responding to the triggering operation, and displaying a recommendation information display page, wherein the recommendation information display page comprises second multimedia information corresponding to the target object;

In the embodiment of the application, when receiving the triggering operation of the user on the recommendation information in the second card area, the electronic equipment jumps from the display object aggregation page to the display page for displaying the recommendation information, wherein the display page for displaying the recommendation information is specifically a page for displaying the second multimedia information of the target object and the second multimedia information of the recommendation object associated with the target object.

Taking a target object as an example, when the user clicks on the recommended information in the second card area, the method jumps to a display page for displaying the recommended information, wherein the first displayed information in the recommended information display page is the second multimedia information of the target object. When the user performs the switching operation on the recommended information display page, the information displayed in the recommended information display page is switched, specifically, the second multimedia information of the display target object is switched to the second multimedia information corresponding to the display recommended object.

17A and 17B illustrate diagrams of a recommendation information display page according to some embodiments of the present application, after a user performs a triggering operation on recommendation information corresponding to a target object, as shown in FIG. 17A, an electronic device displays a recommendation information display page 1700, where second multimedia information 1702 corresponding to the target object is displayed in the recommendation information display page 1700. When the user performs a switching operation on the recommendation information display page 1700, if a sliding operation is performed on the recommendation information display page 1700, as shown in fig. 17B, the recommendation information display page 1700 is switched from displaying the second multimedia information 1702 corresponding to the target object to displaying the second multimedia information 1704 corresponding to the recommendation object.

According to the embodiment of the application, the operation positions of the triggering operation of the user are distinguished to jump different pages, and when the user hopes to directly acquire the same product of the target object, the user can directly trigger the object attribute information of the target object. When the user hopes to acquire the recommendation of the similar product of the target object, the user can switch the second multimedia information of the recommended object similar to the target object by providing the recommendation information display page and displaying the same type of product in the video, namely the second multimedia information of the target object, in the recommendation information display page for the first time, so that the user can quickly and conveniently select the cardiometer product from the same type of product and the similar product, and the interactive operation steps of searching the same type of product or the similar product are simplified.

In some embodiments of the present application, optionally, the object aggregation page further includes object attribute information corresponding to a candidate object, where the candidate object has an association relationship with the historical interaction behavior.

In the embodiment of the application, the object aggregation page displays the object attribute information corresponding to the candidate object in addition to the object attribute information corresponding to the target object and the recommendation information corresponding to the target object. Wherein the candidate object is specifically a candidate object selected based on historical interaction behavior.

The historical interaction behavior is specifically a behavior record of interaction of one or more objects by a user.

Illustratively, the historical interaction behavior includes, but is not limited to, a praise operation for the product, a collection operation for the product, a joining product to a shopping cart, a payment purchase operation for the product, and the like.

Illustratively, FIG. 18 shows a schematic diagram of an object aggregation page of some embodiments of the present application, as shown in FIG. 18, the object aggregation page 1800 includes object attribute information 1802 corresponding to a target object and recommendation information 1804 corresponding to the target object, and the object aggregation page 1800 further includes object attribute information 1806 of candidate objects.

It can be understood that the recommended object is an object having an association relationship with the target object, and the recommended object may be an object similar to the target object, for example, the similarity between the recommended object and the target object is greater than the similarity threshold. The candidate object is not an object matched based on the similarity of the target object, but is an object matched based on the historical interaction behavior of the object aggregation page, so the candidate object may have a certain correlation with the target object or may not be correlated with the target object.

According to the embodiment of the application, the object attribute information of the candidate objects is displayed in the object aggregation page, namely, the information of the video same type products and the video similar products is provided for the user, and the information of other candidate recommended products is also provided, so that the coverage of product recommendation is expanded, and the product recommendation efficiency is improved.

In some embodiments of the present application, optionally, the recommended object and the target object satisfy a target relationship, wherein the target relationship comprises:

The similarity of the recommended object and the target object is greater than a similarity threshold, or the object type of the recommended object is the same as the object type of the target object.

In the embodiment of the present application, the recommended object is an object having a correlation with the target object, specifically, in some implementations, the similarity between the recommended object and the target object is greater than a similarity threshold. The similarity between the recommended object and the target object may be the similarity between the appearance of the recommended object and the appearance of the target object, and the similarity between the recommended object and the target object is determined by comparing the appearance image of the recommended object with the appearance image of the target object.

In other embodiments, the object type of the recommended object is the same as the object type of the target object. Wherein the object type may indicate a category to which an object belongs or indicate a purpose of an object.

Illustratively, the similarity of the recommended object and the target object is greater than a preset similarity threshold. Illustratively, the recommended object has a similarity to the target object of greater than 60%.

Illustratively, the recommended object and the target object have partially identical object attribute information, for example, the target object belongs to a product class, and if the target object is a basket, the recommended object belongs to the product class of "basket". For example, the target object is a dish, and the dish belongs to tableware, and the recommended object is also tableware, such as a dish, a bowl, a spoon, and the like.

The user can conveniently and quickly find the same product of the target object in the first multimedia information or other products similar to the target object in the object aggregation page.

The embodiment of the application can quickly and effectively provide the recommendation information and improve the recommendation efficiency based on whether the similarity or the pair type is the same as the recommendation object.

According to the interaction method provided by the embodiment of the application, the execution subject can be an interaction device. In the embodiment of the application, an interaction device is taken as an example to execute an interaction method, and the interaction device provided by the embodiment of the application is described.

In some embodiments of the present application, an interaction device is provided, fig. 19 shows a block diagram of the interaction device according to some embodiments of the present application, and as shown in fig. 19, the interaction device 1900 includes:

The display module 1902 is configured to display a multimedia display page, wherein multimedia information displayed on the multimedia display page is first multimedia information corresponding to a target object, display an object aggregation page in response to an interaction operation for the multimedia display page, wherein the object aggregation page includes object attribute information corresponding to the target object and recommendation information corresponding to the target object, the recommendation information is used for acquiring object attribute information of a recommendation object corresponding to the target object, and display multimedia information corresponding to the recommendation object in response to a triggering operation for the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, wherein second multimedia information corresponding to the recommendation object includes object attribute information of the recommendation object.

In some embodiments of the present application, optionally, the display module 1902 is further configured to, in response to a trigger operation that is for object attribute information corresponding to a target object, display an object information display page, where the object information display page includes object detail information of the target object, or in response to a trigger operation that is for recommendation information corresponding to the target object, display a recommendation information display page, where the recommendation information display page includes second multimedia information corresponding to the recommendation object.

In some embodiments of the present application, optionally, the display module 1902 is further configured to display, in response to a triggering operation, a recommendation information display page including second multimedia information corresponding to a target object in case the triggering operation is a triggering operation for object attribute information corresponding to the target object or recommendation information corresponding to the target object, and switch, in response to a switching operation for the recommendation information display page, information displayed in the recommendation information display page from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommendation object.

In some embodiments of the present application, optionally, the display module 1902 is further configured to, in response to a triggering operation, display a recommendation information display page, where the recommendation information display page includes second multimedia information corresponding to a target object, when the triggering operation is a triggering operation for recommendation information corresponding to the target object;

In some embodiments of the present application, optionally, the object aggregation page further includes object attribute information corresponding to a candidate object, where the candidate object has an association relationship with a historical interaction behavior corresponding to the object aggregation page.

The interaction device in the embodiment of the application can be an electronic device or a component in the electronic device, such as an integrated circuit or a chip. The electronic device may be a terminal, or may be other devices than a terminal. The electronic device may be a Mobile phone, a tablet computer, a notebook computer, a palm computer, a vehicle-mounted electronic device, a Mobile internet appliance (Mobile INTERNET DEVICE, MID), an augmented reality (augmented reality, AR)/Virtual Reality (VR) device, a robot, a wearable device, an ultra-Mobile personal computer (UMPC), a netbook or a Personal Digital Assistant (PDA), etc., and may also be a server, a network attached storage (Network Attached Storage, NAS), a personal computer (personal computer, PC), a Television (TV), a teller machine, a self-service machine, etc., which are not particularly limited in the embodiments of the present application.

The interaction device in the embodiment of the application can be a device with an operating system. The operating system may be an Android operating system, an iOS operating system, or other possible operating systems, and the embodiment of the present application is not limited specifically.

The interaction device provided by the embodiment of the present application can implement each process implemented by the above method embodiment, and in order to avoid repetition, details are not repeated here.

Optionally, an embodiment of the present application further provides an electronic device, where fig. 20 shows a block diagram of a structure of the electronic device according to an embodiment of the present application, as shown in fig. 20, the electronic device 2000 includes a processor 2002, a memory 2004, and a program or an instruction stored in the memory 2004 and capable of running on the processor 2002, where the program or the instruction implements each process of the foregoing method embodiment when executed by the processor 2002, and the technical effects are the same, and are not repeated herein.

The electronic device in the embodiment of the application includes the mobile electronic device and the non-mobile electronic device.

The electronic device 2100 includes, but is not limited to, a radio frequency unit 2101, a network module 2102, an audio output unit 2103, an input unit 2104, a sensor 2105, a display unit 2106, a user input unit 2107, an interface unit 2108, a memory 2109, a processor 2110, and the like.

Those skilled in the art will appreciate that the electronic device 2100 may further include a power source (e.g., a battery) for powering the various components, and that the power source may be logically coupled to the processor 2110 via a power management system to perform functions such as managing charge, discharge, and power consumption via the power management system. The electronic device structure shown in fig. 21 does not constitute a limitation of the electronic device, and the electronic device may include more or less components than those shown in the drawings, or may combine some components, or may be arranged in different components, which will not be described in detail herein.

The display unit 2106 is configured to display a multimedia presentation page, wherein the multimedia information displayed on the multimedia presentation page is first multimedia information corresponding to a target object, display an object aggregation page in response to an interaction operation for the multimedia presentation page, wherein the object aggregation page includes object attribute information corresponding to the target object and recommendation information corresponding to the target object, the recommendation information is used for acquiring object attribute information of a recommendation object corresponding to the target object, and display multimedia information corresponding to the recommendation object in response to a triggering operation for the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, wherein the second multimedia information corresponding to the recommendation object includes the object attribute information of the recommendation object.

Optionally, under the condition that the target condition is met, a jump control corresponding to the target object is also displayed in the multimedia display page, and the interactive operation for the multimedia display page comprises the jump operation for the jump control, wherein the target condition comprises any one or a combination of the following:

Optionally, the multimedia presentation page further includes a multimedia presentation page tag and an object aggregation page tag, and the interactive operation for the multimedia presentation page includes a switching operation of switching the selected multimedia presentation page tag to the selected object aggregation page tag.

Optionally, the display unit 2106 is further configured to, in response to the triggering operation, display an object information display page, where the object information display page includes object detail information of the target object, if the triggering operation is a triggering operation for object attribute information corresponding to the target object, or display, in response to the triggering operation, a recommendation information display page, where the recommendation information display page includes second multimedia information corresponding to the recommendation object, if the triggering operation is a triggering operation for recommendation information corresponding to the target object.

Optionally, the display unit 2106 is further configured to, in case the triggering operation is a triggering operation for object attribute information corresponding to the target object or recommendation information corresponding to the target object, display a recommendation information display page in response to the triggering operation, the recommendation information display page including second multimedia information corresponding to the target object, and switch information displayed in the recommendation information display page to the second multimedia information corresponding to the recommendation object in response to a switching operation for the recommendation information display page.

Optionally, the display unit 2106 is further configured to, in response to the triggering operation, display a recommendation information display page, where the recommendation information display page includes second multimedia information corresponding to the target object, in a case where the triggering operation is a triggering operation for recommendation information corresponding to the target object;

And responding to the switching operation of the recommended information display page, and switching the information displayed in the recommended information display page into second multimedia information corresponding to the recommended object.

Optionally, the object aggregation page further includes object attribute information corresponding to the candidate object, where the candidate object has an association relationship with the historical interaction behavior corresponding to the object aggregation page.

It should be appreciated that in embodiments of the present application, the input unit 2104 may include a graphics processor (Graphics Processing Unit, GPU) 21041 and a microphone 21042, the graphics processor 21041 processing image data of still pictures or video obtained by an image capturing device (e.g., a camera) in a video capturing mode or an image capturing mode. The display unit 2106 may include a display panel 21061, and the display panel 21061 may be configured in the form of a liquid crystal display, an organic light emitting diode, or the like. The user input unit 2107 includes at least one of a touch panel 21071 and other input devices 21072. The touch panel 21071 is also referred to as a touch screen. The touch panel 21071 may include two parts, a touch detection device and a touch controller. Other input devices 21072 may include, but are not limited to, a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and so forth, which are not described in detail herein.

The memory 2109 may be used to store software programs as well as various data. The memory 2109 may mainly include a first memory area storing programs or instructions and a second memory area storing data, wherein the first memory area may store an operating system, application programs or instructions (such as a sound playing function, an image playing function, etc.) required for at least one function, and the like. Further, the memory 2109 may include volatile memory or nonvolatile memory, or the memory 2109 may include both volatile and nonvolatile memory. The nonvolatile Memory may be a Read-Only Memory (ROM), a Programmable ROM (PROM), an Erasable PROM (EPROM), an Electrically Erasable EPROM (EEPROM), or a flash Memory. The volatile memory may be random access memory (Random Access Memory, RAM), static random access memory (STATIC RAM, SRAM), dynamic random access memory (DYNAMIC RAM, DRAM), synchronous Dynamic Random Access Memory (SDRAM), double data rate Synchronous dynamic random access memory (Double DATA RATE SDRAM, DDRSDRAM), enhanced Synchronous dynamic random access memory (ENHANCED SDRAM, ESDRAM), synchronous link dynamic random access memory (SYNCH LINK DRAM, SLDRAM), and Direct random access memory (DRRAM). Memory 2109 in embodiments of the application includes, but is not limited to, these and any other suitable types of memory.

The processor 2110 may include one or more processing units, and optionally the processor 2110 integrates an application processor that primarily processes operations involving an operating system, user interface, application program, etc., and a modem processor that primarily processes wireless communication signals, such as a baseband processor. It will be appreciated that the modem processor described above may not be integrated into the processor 2110.

The embodiment of the application also provides a readable storage medium, and the readable storage medium stores a program or an instruction, which when executed by a processor, implements each process of the above method embodiment, and can achieve the same technical effects, so that repetition is avoided, and no further description is provided herein.

The processor is a processor in the electronic device in the above embodiment. Readable storage media include computer readable storage media such as Read-Only Memory (ROM), random access Memory (Random Access Memory, RAM), magnetic or optical disks, and the like.

The embodiment of the application further provides a chip, the chip comprises a processor and a communication interface, the communication interface is coupled with the processor, the processor is used for running programs or instructions, the processes of the embodiment of the method can be realized, the same technical effects can be achieved, and the repetition is avoided, and the description is omitted here.

It should be understood that the chips referred to in the embodiments of the present application may also be referred to as system-on-chip chips, chip systems, or system-on-chip chips, etc.

Embodiments of the present application provide a computer program product stored in a storage medium, where the program product is executed by at least one processor to implement the respective processes of the above method embodiments, and achieve the same technical effects, and for avoiding repetition, a detailed description is omitted herein.

It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element. Furthermore, it should be noted that the scope of the methods and apparatus in the embodiments of the present application is not limited to performing the functions in the order shown or discussed, but may also include performing the functions in a substantially simultaneous manner or in an opposite order depending on the functions involved, e.g., the described methods may be performed in an order different from that described, and various steps may be added, omitted, or combined. Additionally, features described with reference to certain examples may be combined in other examples.

From the above description of the embodiments, it will be clear to those skilled in the art that the above-described embodiment method may be implemented by means of software plus a necessary general hardware platform, but of course may also be implemented by means of hardware, but in many cases the former is a preferred embodiment. Based on such understanding, the technical solution of the present application may be embodied essentially or in part in the form of a computer software product stored on a storage medium (e.g. ROM/RAM, magnetic disk, optical disk) comprising instructions for causing a terminal (which may be a mobile phone, a computer, a server, or a network device, etc.) to perform the method of the embodiments of the present application.

The embodiments of the present application have been described above with reference to the accompanying drawings, but the present application is not limited to the above-described embodiments, which are merely illustrative and not restrictive, and many forms may be made by those having ordinary skill in the art without departing from the spirit of the present application and the scope of the claims, which are to be protected by the present application.

Claims

1. An interactive method, characterized in that the method comprises:

Displaying a multimedia display page, wherein the multimedia information displayed on the multimedia display page is the first multimedia information corresponding to the target object;

In response to the interactive operation on the multimedia display page, an object aggregation page is displayed, wherein the object aggregation page includes object attribute information corresponding to the target object and recommendation information corresponding to the target object; the recommendation information is used to obtain object attribute information of the recommended object corresponding to the target object;

In response to a triggering operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object, second multimedia information corresponding to the recommended object is displayed, wherein the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

2. The interactive method according to claim 1, characterized in that, when the target condition is met, the multimedia display page also displays a jump control corresponding to the target object, and the interactive operation on the multimedia display page includes a trigger operation on the jump control; wherein the target condition includes any one or a combination of the following:

The display progress of the first multimedia information displayed on the multimedia display page reaches the target display progress, and the current display content of the first multimedia information displayed on the multimedia display page includes the target object.

3. The interactive method according to claim 1 is characterized in that the multimedia display page also includes a multimedia display page tag and an object aggregation page tag, and the interactive operation on the multimedia display page includes a switching operation of switching the selection of the multimedia display page tag to the selection of the object aggregation page tag.

4. The interactive method according to claim 1, wherein the step of displaying the second multimedia information corresponding to the recommended object in response to a triggering operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object comprises:

In a case where the trigger operation is a trigger operation for object attribute information corresponding to the target object, in response to the trigger operation, an object information display page is displayed, the object information display page including object detail information of the target object;

or

In the case where the trigger operation is a trigger operation for the recommendation information corresponding to the target object, in response to the trigger operation, a recommendation information display page is displayed, and the recommendation information display page includes the second multimedia information corresponding to the recommendation object.

5. The interactive method according to claim 1, characterized in that the step of displaying the second multimedia information corresponding to the recommended object in response to a triggering operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object comprises:

In a case where the trigger operation is a trigger operation for object attribute information corresponding to the target object or for recommended information corresponding to the target object, in response to the trigger operation, displaying a recommended information display page, the recommended information display page including the second multimedia information corresponding to the target object;

In response to a switching operation on the recommendation information display page, the information displayed on the recommendation information display page is switched from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommended object.

6. The interactive method according to claim 1, characterized in that the step of displaying the second multimedia information corresponding to the recommended object in response to a triggering operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object comprises:

In a case where the trigger operation is a trigger operation for the recommended information corresponding to the target object, in response to the trigger operation, displaying a recommended information display page, the recommended information display page including the second multimedia information corresponding to the target object;

7. The interaction method according to claim 1 is characterized in that the object aggregation page also includes object attribute information corresponding to the candidate object, wherein the candidate object has an association relationship with the historical interaction behavior.

8. The interactive method according to claim 1, wherein the recommended object and the target object satisfy a target relationship; wherein the target relationship includes:

The similarity between the recommended object and the target object is greater than a similarity threshold, or the object type of the recommended object is the same as the object type of the target object.

9. An interactive device, characterized in that the interactive device comprises:

a display module, configured to display a multimedia display page, wherein the multimedia information displayed on the multimedia display page is first multimedia information corresponding to the target object; and

In response to the interactive operation on the multimedia display page, an object aggregation page is displayed, wherein the object aggregation page includes object attribute information corresponding to the target object and recommendation information corresponding to the target object; the recommendation information is used to obtain object attribute information of the recommended object corresponding to the target object; and

In response to a triggering operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object, multimedia information corresponding to the recommended object is displayed, wherein the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

10. An electronic device, characterized in that the electronic device comprises a processor and a memory, the memory stores a program or instruction that can be run on the processor, and the program or instruction, when executed by the processor, implements the steps of the method as claimed in any one of claims 1 to 8.

11. A readable storage medium, characterized in that the readable storage medium stores a program or instruction, and when the program or instruction is executed by a processor, the steps of the method according to any one of claims 1 to 8 are implemented.

12. A computer program product, wherein the computer program product is stored in a storage medium, wherein when the computer program product is executed by at least one processor, the steps of the method according to any one of claims 1 to 8 are implemented.