CN1254754C - Method and system for wireless transmission of information and advertisement about products - Google Patents
Method and system for wireless transmission of information and advertisement about products Download PDFInfo
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- CN1254754C CN1254754C CN 00133479 CN00133479A CN1254754C CN 1254754 C CN1254754 C CN 1254754C CN 00133479 CN00133479 CN 00133479 CN 00133479 A CN00133479 A CN 00133479A CN 1254754 C CN1254754 C CN 1254754C
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- 238000009394 selective breeding Methods 0.000 claims description 3
- 238000010295 mobile communication Methods 0.000 claims description 2
- 230000006870 function Effects 0.000 description 9
- 125000004122 cyclic group Chemical group 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 230000006855 networking Effects 0.000 description 2
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Abstract
The present invention relates to a creating method for novel product information and advertising communication service, and the creating method is realized by editing, controlling and transmitting advertisements/information by directly making use of a computer or a cell phone of a wireless broadcasting station / control center. A system for implementing the business is composed of a wireless communication network, a wireless broadcasting base station control system, a wireless receiver, a base band signal processor, a local control system, a display system, etc. The method adopted by the present invention can form new advertisement / information industry, the method which is based on wireless large-range network broadcast provides novel wireless product information and broadcasting business, and a movable locomotive movement advertisement / information system, an information appliance product advertisement / information system, etc. are established accordingly.
Description
Technical field
The present invention relates to a kind of realization system that novel radio product information and advertising business are provided based on wireless broadcast system/technology, more particularly, relate to a kind of moving advertising system, Internet appliance product informative advertising system of removable locomotive and all have the ad system in the place of visual condition.
Background technology
Wireless communication networks (as paging Pager net, mobile radio communication etc.) just is being penetrated into each corner of people's work, life with unprecedented speed.Present wireless communication networks still has a lot of potentiality to excavate except conventional business such as paging, communication are provided.Such as, utilize paging network Pager ability and mobile radio communication, can realize networking broadcasting on a large scale as the roaming capacity of GSM/CDMA, and then form the value-added service of multiple function by the data message that broadcasting has a specific use, be used for various remote service.
Summary of the invention
The present invention is directed to above-mentioned background, propose a kind ofly based on the method for utilizing now or the broadcast-capable on a large scale of various wireless telecommunications nets provides novel radio product information and advertising business in the future, and the product information of the removable locomotive of setting up according to this method and ad system, information household appliances electronic information ad system and all have the ad system in the place of visual condition.The present invention relates to product information and conventional advertising business, wherein, product information derives from corresponding product information data bank, and advertising source is in the advertising message storehouse.
The present invention is above-mentioned to be realized by the following technical solutions with purpose and effects others, according to an aspect of the present invention, the realization system of a kind of wireless transmission of information and advertising business is provided, comprise wireless communication networks, radio broadcasting base control, wireless receiver, baseband signal processor, local control system, billboard display system, wherein: described radio broadcasting base control is used for product information, advertising message are edited, controlled and send; Described wireless communication networks can be radio call Pager net and mobile communication GSM net and CDMA net, is used for the information that described broadcast base station control system produces is carried out radio broadcasting; Described wireless receiver can be made of the receiver of mobile phone or pager, is used to receive by the information of described broadcast base station control system by described wireless preferred net broadcasting; The signal that described baseband signal processor is used for wireless receiver is received is handled respectively by control information, Word message, graphical information; Described local control system is used to be provided with the working method of billboard, and these working methods comprise: artificial selected, be used for the product information that artificial selection will show; Update cycle, be used to set the display frequency of product information, the cycle that circulation shows; Show control, be used to set various animation effects; Advertisement/information classification is used to control the classification of product information to display or advertisement; Display system is made up of memory unit, control interface, display unit, and display unit can adopt kinescope, LCD, organic display, is used for product information, advertising message that described baseband signal processor is handled are shown.
According to a further aspect in the invention, provide the realization system of a kind of wireless transmission of information and advertising business, wherein said display system can be arranged at the optional position on the removable locomotive, constitutes the dynamic display system of mobile product information and advertisement.
According to a further aspect in the invention, described display system can be arranged on the various information household electrical appliances, the dynamic display system of configuration information household appliances information and advertisement.
According to a further aspect in the invention, described broadcast base station control system can receive the advertising business by mobile phone editor, control, transmission.
According to a further aspect in the invention, described broadcast base station control system comprises the Wireless Advertisement page controller, is used for Wireless Advertisement is controlled, to determine advertisement classification, information format, sending mode.
According to a further aspect in the invention, described Wireless Advertisement page controller can form the following control page, i.e. menu on the page " file " is used to provide storage, prints, opens file, the function of new files, close file; " editor " is used to provide the operator conventional editting function; " routine information " is used to allow the kind that sends various short messages by the broadcasting center; " product information and advertising business " is used to provide the Wireless Advertisement control function.
According to a further aspect in the invention, described information format can be represented text message, still image information, moving-picture information, voice, background music.
According to a further aspect in the invention, described sending mode comprises discontinuous cycle sending mode, timed sending pattern or the combination of the two.
The system that novel radio product information and advertising business are provided based on the wireless broadcasting of networking on a large scale of the present invention is that a kind of novel information is propagated and application system, can adjust classification, display mode and the display frequency etc. of the product information/advertisement that is received according to the spectator's of product information/advertisement needs on one's own initiative based on this system, this is diverse with the mode of traditional passive reception advertisement, can form new information communication industry, further promote the development of radio information propagation industry.Simultaneously, removable locomotive mobile product information of setting up according to this system and ad system, Internet appliance product informative advertising system etc. realize simple, operation easily, and instant effect will be the product that consumers in general and businessman greatly welcome.
Description of drawings
Introduce principle of work of the present invention and embodiment in detail below in conjunction with accompanying drawing.
Fig. 1 is the main control page of radio broadcasting base station;
Fig. 2 is the wireless transmission of information and the advertisement control page;
Fig. 3 is a kind of broadcast message form of wireless transmission of information and ad system;
Fig. 4 is novel radio product information of the present invention and ad system composition frame chart;
Fig. 5 is the control and the display page of wireless transmission of information and ad system;
Fig. 6 is removable locomotive mobile product information and an advertisement example of utilizing the present invention to set up;
Embodiment
Principle of work of the present invention is as follows:
Novel product information and advertising business creation method related among the present invention can directly utilize the computing machine of radio broadcasting base station/control center to edit, control, send.Radio broadcasting base station/control center can form a kind of control page shown in figure one by software upgrading.The radio broadcasting hub operators at first enters this control homepage by control terminal.Wherein, " file " provides functions such as the operator stores, prints, opens file, new files, close file; " editor " provides the operator conventional editting function, can edit product information and advertising message; " routine information " allowed by the broadcasting center and sent various short messages, as message, stock information, Weather information etc.; " information broadcast business " provides the wireless transmission of information proposed by the invention and the control function of advertisement.When needs carried out wireless transmission of information and advertisement control, the operator clicked " the information broadcast business " in the homepage, then entered wireless transmission of information and the advertisement control page.
The wireless transmission of information and the advertisement control page are shown in figure two.Wherein " sequence number " can be generated automatically by computer system, also can be imported by the operator; " advertisement/information classification " is used to distinguish the product information and the advertisement of dissimilar, different industries, different enterprises; " advertisement/information format " can represent text message, still image information, moving-picture information, voice, background music etc., the information that wherein needs higher communications bandwidth, as still image information, moving-picture information etc., to be used for transmitting as backup optional information form when in existing wireless communication networks, being difficult to transmit at the future wireless net; " sending mode " comprises discontinuous cycle transmission, timed sending or the combination of the two.When selecting " timed sending ", can be by the time of operator's incoming timing, as information such as year, month, day, hour, min." discontinuous cycle transmission " can determine duration and transmission number of times etc. at interval by the operator.After the operator clicks " affirmation ", the control command that operation is selected will generate the broadcast message form that any one comprises foregoing automatically by the broadcasting center control system, the broadcast message form shown in figure three, and broadcast away.
" unique word " among the figure three in other the communication information, is not used as the information synchronization when receiving wireless transmission of information and advertising message with for being used for the Information sign of wireless transmission of information and advertisement simultaneously; " advertisement/message sequence number " is used to distinguish different product informations and advertisement, can adopt random length as 16 bit word lengths.Such as, " 0000 " represents textual form, and " 0001 " represents the still image form, " 0010 " deputy activity picture form, " 0011 " represents speech form, and " 0100 " represents the background music form; " advertisement/information classification " is used to distinguish the product information and the advertisement of dissimilar, different industries, different enterprises, also can adopt random length as 16 bit word lengths.When 16 bit word lengths were all adopted in " advertisement/message sequence number " and " advertisement/information classification ", the two combination can make the processing capacity of this system can reach 2 at most
324,000,000,000 product informations of ≈ and advertisement." advertisement/information format " can adopt random length as 4 bit word lengths, can represent text message, still image information, moving-picture information, voice, background music etc.The mode that the present invention adopts different media informations to transmit respectively." advertisement/information continuous number " (being generated automatically by broadcast base station/control center) is that the same a kind of advertisement/information that is used for different time is received is formed complete advertisement/information by continuous number at the continuity of a certain product information or advertisement number." information field " is meant the media information that is transmitted; " CRC " (cyclic check code) is used for error checking and correction.The present invention can adopt random length as 16 bit cyclic check codes, i.e. CRC-16, and its generator polynomial is
g(x)＝1+x
2+x
15+x
16
When CRC finds that the advertisement/information that receives has mistake, then abandon current received advertisement/information, wait for the advertisement/information of next repeated broadcast.Broadcast base station is the various advertising messages of broadcast (sites) in turn regularly.
The creation method of related product information and advertising business also can utilize the wireless phone control mode through special adaptations to realize among the present invention, to be advertisement/information publisher enter advertisement and product information database by mobile phone, and (internal memory of mobile phone reaches hundreds of million and even many G when above in the future, mobile phone itself can be stored the advertisement and the product information of some), carry out editor, control, the transmission of product information and advertising business.Concrete grammar is to utilize mobile phone display screen to show that menu informations such as " sequence number ", " advertisement/information classification ", " advertisement/information format ", " sending mode " import corresponding prompt information for advertisement/information publisher, and the concrete implication of these informations is identical with the implication of the above-mentioned content of controlling the page when utilizing radio broadcasting base station/control center to carry out wireless transmission of information and advertisement transmission.After advertisement/information publisher clicks " affirmation ", the control command that operation is selected will comprise the broadcast message form of foregoing by any one, information format shown in figure three (following will describe as a kind of embodiment with the broadcast message form shown in the figure three as not making specified otherwise) is sent to radio broadcasting base station/control center with control information.
With computing machine with radio broadcasting base station/control center carry out the mode of advertisement/information editing, control, transmission different be, when sending control with mobile phone, " sequence number " can be an advertisement/message sequence number of having registered in the broadcasting center, " advertisement/information format " can not set at this moment, and all can be omitted by " advertisement/information format ", " advertisement/message sequence number ", " information field " in the information of figure three forms transmission by mobile phone.
As advertisement/information publisher during by new advertisement of mobile phone editor/information, will adopt newly not at the advertisement/message sequence number of broadcasting center registration, the broadcast message form of this moment will be as shown in the figure three.The broadcasting center will deposit read message in database by the form shown in the figure three after receiving advertisement/information that mobile phone sends, broadcast by the requirement of its control information simultaneously.
After the present invention also can utilize the mobile phone after the special repacking that advertisement/information is organized, different classes of advertisement/information is reached the broadcasting center by wireless communication networks, ground area code according to this mobile phone network registration is broadcast to different countries, area again, with the advertising network in control country variant, area.
Can constitute wireless mobile dynamic product information and ad system by wireless transmission of information shown in broadcast base station/control center and the figure four and ad system.Wherein, the air interface of wireless receiver, physical layer transmission agreement etc. are all obeyed the relevant criterion of broadcast base station; " local control system " can be used for setting advertisement/information and shows working method, can also can set by remote control mode by the control knob on the display.Shown in figure five, " artificial selected " can be used for the product information that artificial selection will show; " update cycle " can be used for setting the display frequency of product information, the cycle that circulation shows etc.; " show control " and can be used for setting various animation effects; " advertisement/information classification " can be used to control product information or the advertisement (as information household appliances) that only shows in a certain respect, or only show the product information of a certain company or certain several company, or a certain advertisement or product information stored for system reuse; Annulus sign in right side is represented roll mouse in the page.The information of " wireless receiver " and " local control system " will be sent to " baseband signal processor " and carry out the information fusion processing.The broadcast message form that " wireless receiver " receives is shown in figure three.When the recipient does not set, will enter advertisement/information show state automatically.
" display system " among the figure four is made up of memory unit, control interface, display unit.The memory capacity of memory unit can be the memory space or the large buffer memory (more than the 1G byte) of any appropriate, is used to store required various product informations and advertising message; " control interface " is used to control the work of display unit and memory unit; " display unit " but can form by material, medium or the device of LCD or kinescope and all display message.Information such as the various texts that warp " baseband signal processor " is handled, image, voice, music will be shown in " display unit " under the control of " control interface ".
With reference to accompanying drawing six first embodiment of the invention is described:
Adopt method of the present invention to set up the mobile product information and the advertisement play system of automobile.Shown in figure six, wireless transmission of information/advertisement display board can be placed any place in the automobile chair back 3 backs or the car, can appreciate various product informations or advertisement while taking a bus with the passenger in sending a car like this.The passenger opens the display screen 1 of product information/advertisement display board, can see the control page shown in the figure five, utilizes mouse beacon 2 can carry out various settings, also can not be provided with.When the passenger need be provided with, can select interested product information by " advertisement/information classification ", determine " update cycle " and display format, select some the product informations that will show by " artificial selected " then, by " determining ", will show product information by rider's hope on the screen.On the other hand, the ad system designer also can configure all demonstrations in advance, even not active inquiry product information or advertisement of passenger, native system also can enter advertisement/information show state automatically, broadcasts all kinds of advertising messages on display screen automatically.
Above-mentioned every function setting also can be finished by the mobile phone wireless remote control.
The Internet appliance product information display system that adopts the method for the invention to set up, the realization system that is about to wireless transmission of information of the present invention and advertising business is arranged on the existing all kinds of information household appliances with display capabilities, thereby is implemented in the function of the Wireless Advertisement/information of playing on the various information household electrical appliances.Make its display screen remain the state of " opening (ON) " by the programmed control that is arranged at information household appliances inside.When information household appliances were in not user mode, this program can be reassembled as display the bigger ad display screen of one width of cloth, showed the advertising message that receives automatically.Different is that the user can initiatively adjust classification, display mode and the display frequency etc. that can accept product information by various control modes as required with traditional passive reception advertising.
Claims (4)
1, the realization system of a kind of wireless transmission of information and advertising business comprises wireless communication networks, radio broadcasting base control, wireless receiver, baseband signal processor, local control system, billboard display system, wherein:
Described radio broadcasting base control is used for product information, advertising message are edited, controlled and send;
Described wireless communication networks can be radio call Pager net and mobile communication GSM net and CDMA net, is used for the information that described broadcast base station control system produces is carried out radio broadcasting;
Described wireless receiver can be made of the receiver of mobile phone or pager, is used to receive by the information of described broadcast base station control system by described wireless communication networks broadcasting;
The signal that described baseband signal processor is used for wireless receiver is received is handled respectively by control information, Word message, graphical information;
Described local control system is used to be provided with the working method of billboard, and these working methods comprise: artificial selected, be used for the product information that artificial selection will show; Update cycle, be used to set the display frequency of product information, the cycle that circulation shows; Show control, be used to set various animation effects; Advertisement/information classification is used to control the classification of product information to display or advertisement;
Display system is made up of memory unit, control interface, display unit, and display unit can adopt kinescope, LCD, organic display, is used for product information, advertising message that described baseband signal processor is handled are shown.
2. system according to claim 1 is characterized in that described display system can be arranged at the optional position on the removable locomotive, constitutes the dynamic display system of mobile product information and advertisement.
3. system according to claim 1 is characterized in that described display system can be arranged on the various information household electrical appliances dynamic display system of configuration information household appliances information and advertisement.
4, system according to claim 1 is characterized in that described broadcast base station control system can receive the advertising business by mobile phone editor, control, transmission.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 00133479 CN1254754C (en) | 2000-11-08 | 2000-11-08 | Method and system for wireless transmission of information and advertisement about products |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 00133479 CN1254754C (en) | 2000-11-08 | 2000-11-08 | Method and system for wireless transmission of information and advertisement about products |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN1353376A CN1353376A (en) | 2002-06-12 |
| CN1254754C true CN1254754C (en) | 2006-05-03 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 00133479 Expired - Fee Related CN1254754C (en) | 2000-11-08 | 2000-11-08 | Method and system for wireless transmission of information and advertisement about products |
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| CN (1) | CN1254754C (en) |
Families Citing this family (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR100978277B1 (en) * | 2005-11-07 | 2010-08-26 | 삼성전자주식회사 | Supply information delivery method and notification event / notification message delivery method and system for service guide generation in mobile broadcasting system |
| CN102264034A (en) * | 2010-05-31 | 2011-11-30 | 黄金富 | System and method for transmitting paging information through mobile phone network broadcast channel |
| CN103218727A (en) * | 2012-09-15 | 2013-07-24 | 海宁伊满阁太阳能科技有限公司 | Branch signal digital wireless broadcast advertising interaction method and dedicated device |
| CN103220056A (en) * | 2012-09-15 | 2013-07-24 | 海宁伊满阁太阳能科技有限公司 | Branch signal digital wireless broadcast system |
| CN107944924A (en) * | 2017-12-05 | 2018-04-20 | 赛拓信息技术有限公司 | Advertising Editing Release Management System |
| JP6933574B2 (en) * | 2017-12-25 | 2021-09-08 | 東芝ライフスタイル株式会社 | Home appliances system and home appliances |
| CN108768569A (en) * | 2018-05-31 | 2018-11-06 | 南京航空航天大学 | A kind of movable self-organization voice broadcast service system participated in based on group |
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2000
- 2000-11-08 CN CN 00133479 patent/CN1254754C/en not_active Expired - Fee Related
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| Publication number | Publication date |
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| CN1353376A (en) | 2002-06-12 |
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