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CN1244876C - Information pushing method and system in instant messaging tool - Google Patents

Information pushing method and system in instant messaging tool Download PDF

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Publication number
CN1244876C
CN1244876C CN 03126776 CN03126776A CN1244876C CN 1244876 C CN1244876 C CN 1244876C CN 03126776 CN03126776 CN 03126776 CN 03126776 A CN03126776 A CN 03126776A CN 1244876 C CN1244876 C CN 1244876C
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message
server
instant messaging
information
push
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CN1467656A (en
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张志东
任宇昕
黄国填
钟增贤
简超
麦嵩
曹传宇
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Abstract

An information push method and system in the instant communication tool related to telecommunication technology, the instant communication backstage supporter processing system according to the information of the instant communication user in the customer end, take out the message and push the message that accords with the information push condition to the instant communication user from the message data system comprising various messages, the judged result of the said information push condition is confirmed according to the information of the instant communication user; the information for judging the information pushing condition comprises the number, age, sex, area or version number of the instant messaging tool of the instant messaging user; the pushed message triggers a message request of a client and loads corresponding message content to an instant messaging user from a message page server system; the first message page of the loaded message content comprises a link button of a plurality of service message pages; the invention can realize the targeted information push with an active mode and strong value-added capability.

Description

在即时通讯工具中的信息推送方法和系统Information push method and system in instant messaging tool

技术领域technical field

本发明涉及电通信技术,尤其涉及一种在即时通讯工具中的信息推送方法和系统。The invention relates to electric communication technology, in particular to an information pushing method and system in an instant messaging tool.

背景技术Background technique

网络即时通讯服务是一种基于互联网的通信服务,即时通讯工具在互联网上得到了广泛的应用和认可。一般网络业务推送都只能在网站上由访问者操作,相对于业务来说,这是一种被动模式;同时,这种推送不能定位到具体的用户群,缺乏针对性。Internet instant messaging service is an Internet-based communication service, and instant messaging tools have been widely used and recognized on the Internet. General network business push can only be operated by visitors on the website. Compared with business, this is a passive mode; at the same time, this kind of push cannot be targeted to specific user groups and lacks pertinence.

发明内容Contents of the invention

本发明的目的在于提供一种在即时通讯工具中的信息推送方法和系统,以实现具有主动模式且具备针对性的信息推送。The purpose of the present invention is to provide an information push method and system in an instant messaging tool, so as to realize active mode and targeted information push.

本发明所采用的信息推送方法为,一种在即时通讯工具中的信息推送方法,包括以下步骤:The information push method adopted in the present invention is, a kind of information push method in the instant messaging tool, comprises the following steps:

1)即时通讯用户从客户端登录,客户端将上线消息发送到上线消息服务器,上线消息中包含即时通讯用户的信息;1) The instant messaging user logs in from the client, and the client sends an online message to the online message server, and the online message contains the information of the instant messaging user;

2)消息推送服务器根据上线消息中包含的用户信息,从消息数据系统中取出符合信息推送条件的消息发送至系统消息服务器,系统消息服务器将接收到的消息转发到客户端;2) According to the user information contained in the online message, the message push server takes out messages that meet the information push conditions from the message data system and sends them to the system message server, and the system message server forwards the received messages to the client;

3)客户端收到消息后登录消息页面服务器系统,消息页面服务器系统向客户端推送相应的消息页面。3) After receiving the message, the client logs into the message page server system, and the message page server system pushes a corresponding message page to the client.

步骤2)包括:Step 2) includes:

21)消息推送服务器根据上线消息中包含的用户信息,判断在消息存储模块中是否存在符合条件的消息;21) The message push server judges whether there is a qualified message in the message storage module according to the user information contained in the online message;

22)若存在符合条件的消息,则将该消息由消息存储模块中取出发送至系统消息服务器;若不存在则返回错误信息或该号码无消息播放。22) If there is a qualified message, the message is taken out from the message storage module and sent to the system message server; if it does not exist, an error message is returned or no message is played for the number.

步骤3)包括:Step 3) includes:

31)客户端收到消息后,发出一个HTTP页面请求,登录到消息页面服务器系统;31) After the client receives the message, it sends an HTTP page request and logs in to the message page server system;

32)由消息页面服务器系统的加速服务器下载消息内容中的第一个消息页面,即时通讯工具面板上对应的图标或对象作出响应;32) The first message page in the message content is downloaded by the acceleration server of the message page server system, and the corresponding icon or object on the instant messaging tool panel responds;

33)即时通讯用户激活显示第一个消息页面,被推送的消息激发了客户端的消息内容请求,并从消息页面服务器系统向客户端推送相应的消息页面。33) The instant messaging user activates and displays the first message page, and the pushed message triggers the message content request of the client, and pushes the corresponding message page from the message page server system to the client.

一种在即时通讯工具中的信息推送系统,包括上线消息服务器、系统消息服务器和消息推送服务器和客户端,还包含有消息数据系统,An information push system in an instant messaging tool, including an online message server, a system message server, a message push server and a client, and also includes a message data system,

消息数据系统保存有各种消息,所述的即时通讯后台处理系统由消息数据系统中取出消息并向该即时通讯用户推送符合信息推送条件的消息。The message data system stores various messages, and the instant messaging background processing system extracts messages from the message data system and pushes messages that meet the information pushing conditions to the instant messaging user.

上线消息服务器接收客户端的上线消息并向消息推送服务器发送上线通知;The online message server receives the online message of the client and sends an online notification to the message push server;

系统消息服务器接收消息推送服务器发出的推送消息并向客户端转发相应消息;The system message server receives the push message sent by the message push server and forwards the corresponding message to the client;

消息推送服务器从消息数据系统中取出消息并根据推送条件向系统消息服务器推送消息。The message push server fetches the message from the message data system and pushes the message to the system message server according to the push condition.

该系统还包括消息页面服务器系统,该消息页面服务器系统向客户端推送相应的消息页面。The system also includes a message page server system, and the message page server system pushes a corresponding message page to the client.

所述的消息页面服务器系统包括网站页面服务器和加速服务器,所述的加速服务器根据消息数据系统中的数据保存有各种消息所对应的第一个消息页面。The message page server system includes a website page server and an acceleration server, and the acceleration server stores the first message page corresponding to various messages according to the data in the message data system.

本发明的有益效果为:在本发明中,本发明将信息推送与即时通讯工具结合,把业务信息送到即时通讯用户面前,成为一种主动的模式,同时可根据信息推送条件将推送定位到具体的用户群,如具体的某个地区、具体的某个年龄段等,还可将网络上的业务与即时通讯工具结合,提供快速的业务推送的功能,加强客户端对增值业务的促进和提升,为即时通讯用户提供了一种灵活的业务表现,因此,本发明可实现具有主动模式且具备针对性的信息推送,增值能力强。The beneficial effects of the present invention are: in the present invention, the present invention combines information push with instant messaging tools, and sends business information to instant messaging users, becoming an active mode, and at the same time, the push can be positioned according to information push conditions Specific user groups, such as a specific region, a specific age group, etc., can also combine services on the network with instant messaging tools to provide fast service push functions, and strengthen the promotion and promotion of value-added services by clients. The improvement provides a flexible service performance for instant messaging users. Therefore, the present invention can realize active mode and targeted information push, and has strong value-added capabilities.

附图说明Description of drawings

图1为本发明系统架构示意图;Fig. 1 is a schematic diagram of the system architecture of the present invention;

图2为本发明中根据信息推送条件判定过程的控制流程示意图;Fig. 2 is a schematic diagram of the control flow of the judging process according to the information push condition in the present invention;

图3为消息存储模块中消息接收的控制流程示意图。Fig. 3 is a schematic diagram of the control flow of message receiving in the message storage module.

具体实施方式Detailed ways

下面根据附图和实施例对本发明作进一步详细说明:Below according to accompanying drawing and embodiment the present invention will be described in further detail:

根据图1、图2和图3,本发明包括即时通讯后台处理系统1和客户端2,还包含有消息数据系统3,该消息数据系统3保存有各种消息,所述的即时通讯后台处理系统1由消息数据系统3中取出消息并向该即时通讯用户推送符合信息推送条件的消息,系统中还包括消息页面服务器系统4,该消息页面服务器系统4向客户端2推送相应的消息页面,消息页面服务器系统4包括网站页面服务器41和加速服务器42,所述的加速服务器42根据消息数据系统3中的数据保存有各种消息所对应的第一个消息页面。According to Fig. 1, Fig. 2 and Fig. 3, the present invention comprises instant messaging background processing system 1 and client 2, also comprises message data system 3, and this message data system 3 preserves various messages, and described instant messaging background processing System 1 takes out messages from message data system 3 and pushes messages that meet the information push conditions to the instant messaging user. The system also includes a message page server system 4, which pushes a corresponding message page to the client 2, The message page server system 4 includes a website page server 41 and an acceleration server 42 , and the acceleration server 42 stores the first message pages corresponding to various messages according to the data in the message data system 3 .

即时通讯后台处理系统1包括上线消息服务器11、系统消息服务器12和消息推送服务器13,上线消息服务器11接收客户端2的上线消息并向消息推送服务器13发送上线通知;系统消息服务器12接收消息推送服务器13发出的推送消息并向客户端2转发相应消息;消息推送服务器13从消息数据系统3中取出消息并根据推送条件向系统消息服务器12推送消息。The instant messaging background processing system 1 includes an online message server 11, a system message server 12 and a message push server 13, and the online message server 11 receives the online message of the client 2 and sends an online notification to the message push server 13; the system message server 12 receives the message push The push message sent by the server 13 forwards the corresponding message to the client 2; the message push server 13 fetches the message from the message data system 3 and pushes the message to the system message server 12 according to the push condition.

消息数据系统3包括有消息管理模块31、消息数据库32和消息存储模块33,消息管理模块31向消息数据库32投放所有的消息任务、相关的信息推送条件及其它相关信息,如指定需要下载的第一个消息页面的地址等;消息数据库32保存消息及有关信息,向消息存储模块33发送有效的消息;消息存储模块33保存有系统的待推送消息及其有关信息,通过即时通讯后台处理系统1中的消息推送服务器13判定其中符合信息推送条件的消息,并将其发至系统消息服务器12,由系统消息服务器12向客户端2转发相应消息。The message data system 3 includes a message management module 31, a message database 32 and a message storage module 33. The message management module 31 puts all message tasks, relevant information push conditions and other related information to the message database 32, such as specifying the first message that needs to be downloaded. The address of a message page etc.; Message database 32 preserves message and relevant information, sends effective message to message storage module 33; The message push server 13 in the system determines the messages that meet the information push conditions, and sends them to the system message server 12, and the system message server 12 forwards the corresponding messages to the client 2.

下面就具体的推送控制流程进行说明:The following describes the specific push control process:

1.如图1所示,即时通讯用户从客户端2登录,客户端2将上线的消息发送到上线消息服务器11。1. As shown in FIG. 1 , an instant messaging user logs in from the client 2 , and the client 2 sends an online message to the online message server 11 .

2.如图1所示,上线消息服务器11接收到上线消息,上线消息中包括即时通讯用户的信息,如号码、年龄、性别、地区、即时通讯工具版本号等信息,上线消息服务器11将上线消息转发到消息推送服务器13,对于本发明而言,在实际的使用中,上线消息中还可包括其他即时通讯用户的信息,如行业、职业、生肖、星座、血型等信息,用以提高趣味性。2. As shown in Figure 1, the online message server 11 receives the online message, and the online message includes the information of the instant messaging user, such as number, age, gender, region, instant messaging tool version number and other information, and the online message server 11 will go online The message is forwarded to the message push server 13. For the present invention, in actual use, the information of other instant messaging users can also be included in the online message, such as information such as industry, occupation, zodiac, constellation, blood type, etc., in order to improve interest sex.

3.如图1所示,消息推送服务器13根据消息内容中包含的诸如用户号码、年龄、性别、地区、即时通讯版本号,判断在消息存储模块33中是否存在符合条件的消息,如图2所示,对信息推送条件,如号码、年龄、性别、地区和即时通讯工具版本号进行判断,具体过程如下:3. As shown in Figure 1, the message push server 13 judges whether there is a qualified message in the message storage module 33 according to the user number, age, gender, region, and instant messaging version number contained in the message content, as shown in Figure 2 As shown, the information push conditions, such as number, age, gender, region and version number of the instant messaging tool are judged, and the specific process is as follows:

A、判断即时通讯用户号码是否正确,若正确,则进行如下步骤B;否则,返回号码错误信息。A. Determine whether the instant messaging user number is correct, and if it is correct, proceed to the following step B; otherwise, return a number error message.

B、判断即时通讯用户号码是否超出范围,若未超出,则进行如下步骤C;若超出,则返回该号码无消息播放。B. Determine whether the instant messaging user number is out of range, if not, proceed to the following step C; if out of range, return to the number and play no message.

C、判断即时通讯用户的年龄是否符合消息存储模块33中的消息播放对象的年龄,若符合,则进行如下步骤D;若不符合,返回该号码无消息播放。C. Judging whether the age of the instant messaging user matches the age of the message playing object in the message storage module 33, if it meets, then proceed to the following step D; if not, return to the number without message playing.

D、判断即时通讯用户的性别是否符合消息存储模块33中的消息播放对象的性别,若符合,则进行如下步骤E;若不符合,返回该号码无消息播放。D, judge whether the gender of the instant messaging user matches the gender of the message playing object in the message storage module 33, if so, then proceed to the following step E; if not, return to the number without message playing.

E、判断即时通讯用户上网的IP地址是否在消息存储模块33中的消息播放地区范围之内,若是,则进行如下步骤F;若不是,返回该号码无消息播放。E, judge whether the IP address of the instant messaging user surfing the Internet is within the message playing area in the message storage module 33, if so, then carry out the following steps F; if not, return to the number without message playing.

F、判断即时通讯用户的即时通讯工具版本号码是否在消息存储模块33中的播放版本范围之内,如果不是,返回该号码无消息播放;如果是,则取得播放消息的内容,发送至系统消息服务器12。F, judge whether the instant messaging tool version number of the instant messaging user is within the broadcast version range in the message storage module 33, if not, return this number to play without message; if yes, then obtain the content of the broadcast message and send it to the system message server 12.

这样,通讯后台处理系统1中的消息推送服务器13就根据即时通讯用户的信息,由消息数据系统3中的消息存储模块33取出符合信息推送条件的消息发送至系统消息服务器12。In this way, the message push server 13 in the communication background processing system 1 is just based on the information of the instant messaging user, and the message storage module 33 in the message data system 3 takes out messages that meet the information push conditions and sends them to the system message server 12.

4.如图1所示,系统消息服务器12将接收到的消息转发到客户端2。4. As shown in FIG. 1 , the system message server 12 forwards the received message to the client 2 .

5.如图1所示,客户端2收到消息后,发出一个HTTP页面请求,登录到消息页面服务器系统4,由消息页面服务器系统4的加速服务器42下载消息内容中的第一个消息页面,即时通讯工具面板上对应的图标或对象作出响应,直到即时通讯用户激活显示第一个消息页面,被推送的消息激发了客户端2的消息内容请求,并从消息页面服务器系统4向客户端2推送相应的消息页面。5. As shown in Figure 1, after receiving the message, the client 2 sends an HTTP page request, logs in to the message page server system 4, and downloads the first message page in the message content by the acceleration server 42 of the message page server system 4 , the corresponding icon or object on the instant messaging tool panel responds until the instant messaging user activates and displays the first message page, the pushed message triggers the message content request of the client 2, and sends the message from the message page server system 4 to the client 2 Push the corresponding message page.

6.如图1所示,由于推送的第一个消息页面包括有多种业务消息页面的链接按钮,即时通讯用户可进行后续页面请求、加载交互:6. As shown in Figure 1, since the first message page pushed includes link buttons for various business message pages, instant messaging users can make subsequent page requests and load interactions:

a.即时通讯用户若对该页面上的业务内容感兴趣,填写相关的内容或者点击上面的按钮,进行业务消息页面的链接;a. If an instant messaging user is interested in the business content on the page, fill in the relevant content or click the button above to link to the business news page;

b.客户端2发送相应的HTTP页面请求到网站页面服务器41,请求后续页面进行交互。b. The client 2 sends a corresponding HTTP page request to the website page server 41 to request subsequent pages for interaction.

在本发明中,有关消息发送的控制流程如下:In the present invention, the control flow of relevant message sending is as follows:

A).管理人员投放消息流程:A). Managers post message process:

I.如图1所示,管理人员登录到消息管理模块31,如果登录的人员在数据库或者其他文件里面没有设定相关权限,则无法进行诸如删除、添加、修改等的管理操作。I. As shown in Figure 1, the manager logs in to the message management module 31, if the log-in personnel does not set relevant authority in the database or other files, then management operations such as deletion, addition, modification, etc. cannot be carried out.

II.如图1所示,通过消息管理模块31指定涉及信息推送条件的用户数据,通过消息管理模块31加入这些用户信息,保证只对这些用户推送信息;或者指定用户群数据库,该文件或用户群数据库保存要播放消息的用户的信息,保存于消息数据库32中。II. As shown in Figure 1, specify the user data related to the information push condition by the message management module 31, add these user information by the message management module 31, guarantee to only push information to these users; perhaps specify the user group database, this file or user The group database stores the information of the users who want to broadcast the message, and is stored in the message database 32 .

III.指定需要下载的第一个页面的地址,将其保存到消息数据库32中的对应字段。III. Designate the address of the first page to be downloaded, and save it to the corresponding field in the message database 32 .

IV.填写消息的其他内容,保存到消息数据库32中。IV. Fill in other content of the message and save it in the message database 32 .

B).消息存储模块33接收消息,如图3所示:B). The message storage module 33 receives the message, as shown in Figure 3:

I).判断消息存储模块33中是否有无效的消息,若存在,则清除这些无效的消息。1). Judging whether there are invalid messages in the message storage module 33, if there are, then clearing these invalid messages.

II).访问消息数据库32,判断数据库中是否有需要播放的、有效的消息,如果有,则发送到消息存储模块33中。II). Visit the message database 32 to judge whether there is an effective message that needs to be played in the database, and if so, send it to the message storage module 33.

III).每发送一条消息后,对该消息是否是对所有的即时通讯用户播放进行判断,如果不是,则根据数据库中的对应字段,加载消息用户数据文件,可以bitmap的方式保存消息是否对即时通讯用户播放。III). After each message is sent, judge whether the message is played to all instant messaging users. If not, load the message user data file according to the corresponding field in the database, and save the message in the form of a bitmap to see if the message is broadcast to the instant messaging users. Newsletter users play.

这样,消息存储模块33就保存了系统的待推送消息及其有关信息。In this way, the message storage module 33 stores the messages to be pushed and related information of the system.

Claims (6)

1、一种在即时通讯工具中的信息推送方法,其特征在于包括以下步骤:1. A method for pushing information in an instant messaging tool, characterized in that it comprises the following steps: 1)即时通讯用户从客户端登录,客户端将上线消息发送到上线消息服务器,上线消息中包含即时通讯用户的信息;1) The instant messaging user logs in from the client, and the client sends an online message to the online message server, and the online message contains the information of the instant messaging user; 2)消息推送服务器根据上线消息中包含的用户信息,从消息数据系统中取出符合信息推送条件的消息发送至系统消息服务器,系统消息服务器将接收到的消息转发到客户端;2) According to the user information contained in the online message, the message push server takes out messages that meet the information push conditions from the message data system and sends them to the system message server, and the system message server forwards the received messages to the client; 3)客户端收到消息后登录消息页面服务器系统,消息页面服务器系统向客户端推送相应的消息页面。3) After receiving the message, the client logs into the message page server system, and the message page server system pushes a corresponding message page to the client. 2、根据权利要求1所述的在即时通讯工具中的信息推送方法,其特征在于步骤2)包括:2. The method for pushing information in an instant messaging tool according to claim 1, wherein step 2) comprises: 21)消息推送服务器根据上线消息中包含的用户信息,判断在消息存储模块中是否存在符合条件的消息;21) The message push server judges whether there is a qualified message in the message storage module according to the user information contained in the online message; 22)若存在符合条件的消息,则将该消息由消息存储模块中取出发送至系统消息服务器;若不存在则返回错误信息或该号码无消息播放。22) If there is a qualified message, the message is taken out from the message storage module and sent to the system message server; if it does not exist, an error message is returned or no message is played for the number. 3、根据权利要求2所述的在即时通讯工具中的信息推送方法,其特征在于步骤3)包括:3. The information push method in the instant messaging tool according to claim 2, characterized in that step 3) comprises: 31)客户端收到消息后,发出一个HTTP页面请求,登录到消息页面服务器系统;31) After the client receives the message, it sends an HTTP page request and logs in to the message page server system; 32)由消息页面服务器系统的加速服务器下载消息内容中的第一个消息页面,即时通讯工具面板上对应的图标或对象作出响应;32) The first message page in the message content is downloaded by the acceleration server of the message page server system, and the corresponding icon or object on the instant messaging tool panel responds; 33)即时通讯用户激活显示第一个消息页面,被推送的消息激发了客户端的消息内容请求,并从消息页面服务器系统向客户端推送相应的消息页面。33) The instant messaging user activates and displays the first message page, and the pushed message triggers the message content request of the client, and pushes the corresponding message page from the message page server system to the client. 4、一种在即时通讯工具中的信息推送系统,包括上线消息服务器、系统消息服务器和消息推送服务器和客户端,还包含有消息数据系统,其特征在于:4. An information push system in an instant messaging tool, comprising an online message server, a system message server, a message push server and a client, and also includes a message data system, characterized in that: 消息数据系统保存有各种消息,所述的即时通讯后台处理系统由消息数据系统中取出消息并向该即时通讯用户推送符合信息推送条件的消息。The message data system stores various messages, and the instant messaging background processing system extracts messages from the message data system and pushes messages that meet the information pushing conditions to the instant messaging user. 上线消息服务器接收客户端的上线消息并向消息推送服务器发送上线通知;The online message server receives the online message of the client and sends an online notification to the message push server; 系统消息服务器接收消息推送服务器发出的推送消息并向客户端转发相应消息;The system message server receives the push message sent by the message push server and forwards the corresponding message to the client; 消息推送服务器从消息数据系统中取出消息并根据推送条件向系统消息服务器推送消息。The message push server fetches the message from the message data system and pushes the message to the system message server according to the push condition. 5、根据权利要求4所述的一种在即时通讯工具中的信息推送系统,其特征在于:该系统还包括消息页面服务器系统,该消息页面服务器系统向客户端推送相应的消息页面。5. An information push system in an instant messaging tool according to claim 4, characterized in that: the system further comprises a message page server system, and the message page server system pushes a corresponding message page to the client. 6、根据权利要求5所述的一种在即时通讯工具中的信息推送系统,其特征在于:所述的消息页面服务器系统包括网站页面服务器和加速服务器,所述的加速服务器根据消息数据系统中的数据保存有各种消息所对应的第一个消息页面。6. An information push system in an instant messaging tool according to claim 5, characterized in that: said message page server system includes a website page server and an acceleration server, and said acceleration server is based on information in the message data system The first message page corresponding to various messages is saved in the data.
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