CN113412481B - Resource pushing method, device, server and storage medium - Google Patents

Abstract

The embodiments of the present application disclose a resource push method, device, server and storage medium. Based on a first screening condition, multiple first resource contents are selected from a candidate resource pool, and it is determined whether the multiple first resource contents meet the preset resource condition. When the multiple first resource contents do not meet the preset resource condition, a resource screening rule formulation request is sent to the client, and a second screening condition returned by the client based on the resource screening rule formulation request is received, a target push rule is generated based on the second screening condition, and multiple second resource contents are selected from the candidate resource pool for push based on the target push rule. The embodiments of the present application select the second resource content from the candidate resource pool for push by obtaining the second screening condition to generate a target push rule when the multiple first resource contents obtained from the candidate resource pool based on the first screening condition do not meet the preset resource condition, so as to formulate different rules according to different needs and improve the resource push effect.

Description

Resource push method, device, server and storage medium

Technical Field

The present application relates to the field of information push technology, and more specifically, to a resource push method, device, server and storage medium.

Background technique

Electronic devices, such as tablet computers and smart phones, have become one of the most commonly used consumer electronic products in people's daily lives. Users can push resources through electronic devices, for example, push applications (Application, APP) through electronic devices.

Summary of the invention

In view of the above problems, the present application proposes a resource push method, device, server and storage medium to solve the above problems.

In the first aspect, an embodiment of the present application provides a resource push method, the method comprising: selecting multiple first resource contents from a candidate resource pool based on a first filtering condition; determining whether the multiple first resource contents meet a preset resource condition; when the multiple first resource contents do not meet the preset resource condition, sending a resource filtering rule formulation request to a client, and receiving a second filtering condition returned by the client based on the resource filtering rule formulation request, the second filtering condition being obtained by the client receiving external input; generating a target push rule based on the second filtering condition; and selecting multiple second resource contents from the candidate resource pool for push based on the target push rule.

In the second aspect, an embodiment of the present application provides a resource pushing device, which includes: a first resource content selection module, which is used to select multiple first resource contents from a candidate resource pool based on a first filtering condition; a first resource content judgment module, which is used to judge whether the multiple first resource contents meet the preset resource condition; a second filtering condition acquisition module, which is used to send a resource filtering rule formulation request to the client when the multiple first resource contents do not meet the preset resource condition, and receive a second filtering condition returned by the client based on the resource filtering rule formulation request, wherein the second filtering condition is obtained by the client through external input; a target push rule acquisition module, which is used to generate a target push rule based on the second filtering condition; a second resource content push module, which is used to select multiple second resource contents from the candidate resource pool for push based on the target push rule.

In a third aspect, an embodiment of the present application provides a server, comprising a memory and a processor, wherein the memory is coupled to the processor, the memory stores instructions, and when the instructions are executed by the processor, the processor executes the above method.

In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium, in which a program code is stored, and the program code can be called by a processor to execute the above method.

The resource push method, device, server and storage medium provided in the embodiments of the present application select multiple first resource contents from a candidate resource pool based on a first filtering condition, determine whether the multiple first resource contents meet the preset resource condition, and when the multiple first resource contents do not meet the preset resource condition, send a resource filtering rule formulation request to the client, and receive a second filtering condition returned by the client based on the resource filtering rule formulation request, the second filtering condition is obtained by the client receiving external input, a target push rule is generated based on the second filtering condition, and multiple second resource contents are selected from the candidate resource pool for push based on the target push rule, so that when the multiple first resource contents obtained from the candidate resource pool based on the first filtering condition do not meet the preset resource condition, the second resource content is selected from the candidate resource pool for push by obtaining the second filtering condition to generate a target push rule, so as to formulate different rules according to different needs and improve the resource push effect.

BRIEF DESCRIPTION OF THE DRAWINGS

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings required for use in the description of the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For those skilled in the art, other drawings can be obtained based on these drawings without creative work.

FIG1 is a schematic diagram showing an application scenario of a resource push method provided in an embodiment of the present application;

FIG2 is a schematic diagram showing a flow chart of a resource push method provided by an embodiment of the present application;

FIG3 is a schematic diagram showing a flow chart of a resource push method provided by yet another embodiment of the present application;

FIG4 shows a flow chart of step S209 of the resource push method shown in FIG3 of the present application;

FIG5 shows another flow chart of step S209 of the resource push method shown in FIG3 of the present application;

FIG. 6 shows another flow chart of step S209 of the resource push method shown in FIG. 3 of the present application;

FIG. 7 is a schematic flow chart showing step S2092C of the resource push method shown in FIG. 6 of the present application;

FIG8 shows another flow chart of step S209 of the resource push method shown in FIG3 of the present application;

FIG9 is a schematic flow chart showing step S2092D of the resource push method shown in FIG8 of the present application;

FIG10 shows a schematic diagram of an interface of a first electronic device applicable to the resource push method provided in an embodiment of the present application;

FIG. 11 shows yet another flowchart of step S209 of the resource push method shown in FIG. 3 of the present application;

FIG. 12 shows another flow chart of step S209 of the resource push method shown in FIG. 3 of the present application;

FIG. 13 shows yet another flowchart of step S209 of the resource push method shown in FIG. 3 of the present application;

FIG. 14 shows yet another flow chart of step S209 of the resource push method shown in FIG. 3 of the present application;

FIG15 shows another interface schematic diagram of a first electronic device applicable to the resource push method provided in an embodiment of the present application;

FIG16 shows a module block diagram of a resource push device provided in an embodiment of the present application;

FIG17 shows a block diagram of a server for executing a resource push method according to an embodiment of the present application;

FIG. 18 shows a storage unit for storing or carrying program codes for implementing the resource push method according to an embodiment of the present application.

Detailed ways

In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application.

In the interactive network formed by electronic devices and servers, users can download corresponding resource content from the server through the client of the electronic device, such as downloading applications from the server through the client of the electronic device. In order to improve the user's enthusiasm for the application, the effectiveness and speed of downloading and installing, the application can be promoted. For example, the application can be pushed in the application store of the electronic device for users to download and install. At present, the algorithm cycle for pushing resource content is too long, the iteration is slow, and the push effect of resource content is difficult to see quickly, and it is difficult to meet the application needs for daily algorithms.

In view of the above problems, the inventors have discovered after long-term research and proposed the resource push method, device, server and storage medium provided in the embodiments of the present application. When the multiple first resource contents obtained from the candidate resource pool based on the first screening condition do not meet the preset resource condition, the second resource content is selected from the candidate resource pool for push by obtaining the second screening condition to generate the target push rule, so as to formulate different rules according to different needs and improve the resource push effect. Among them, the specific resource push method is described in detail in the subsequent embodiments.

Please refer to Figure 1, which shows a schematic diagram of an application environment for the resource push method provided in an embodiment of the present application. As shown in Figure 1, it includes a server 100, a first electronic device 200, a second electronic device 300, a first network 400, and a second network 500. The server 100 and the first electronic device 200 are located in the first network 400, and the first network 400 can be a wireless network or a wired network, and the server 100 and the first electronic device 200 interact with each other through the first network 400. The server 100 and the second electronic device 300 are located in the second network 500, and the second network 500 can be a wireless network or a wired network, and the server 100 and the second electronic device 300 interact with each other through the second network 500. In the present application, the server 100 can be a traditional server, a cloud server, etc., the first electronic device 200 can be a mobile phone, a tablet computer, a computer, etc., and the second electronic device 300 can be a mobile phone, a tablet computer, a computer, etc. In addition, the first network 400 and the second network 500 can be the same network or different networks, which are not limited here.

Among them, the first electronic device 200 can be an electronic device used for development and configuration, that is, the first electronic device 200 can correspond to developers, configuration personnel, etc., and is used to participate in the formulation of resource push rules. As a way, the first electronic device 200 is installed with a first client for developers to operate.

Among them, the second electronic device 300 can be an electronic device for displaying resource content, that is, the second electronic device 300 can correspond to users, etc., and is used to download and install the resource content that is pushed and displayed. As a way, the second electronic device 300 is installed with a second client for users to operate.

Please refer to Figure 2, which shows a flow chart of a resource push method provided by an embodiment of the present application. The resource push method is used to select a second resource content from the candidate resource pool for push by generating a target push rule by obtaining a second filtering condition when multiple first resource contents obtained from a candidate resource pool based on a first filtering condition do not meet a preset resource condition, so as to formulate different rules according to different needs and improve the resource push effect. In a specific implementation, the resource push method is applied to a resource push device 400 as shown in Figure 16 and a server 100 (Figure 17) equipped with the resource push device 400. The following will take the server as an example to illustrate the specific process of this embodiment. Of course, the server can be a cloud server or a traditional server, which is not limited here. The process shown in Figure 2 will be explained in detail below. The resource push method shown can specifically include the following steps:

Step S101: selecting a plurality of first resource contents from a candidate resource pool based on a first screening condition.

In this embodiment, the user (operator, developer, etc.) can configure the push rules corresponding to the resource content through the first electronic device. For example, the push rules corresponding to the resource content can be created, the push rules corresponding to the created resource content can be edited, the push rules corresponding to the created resource content can be deleted, the push rules corresponding to the created resource content can be viewed, and the resource content included in the push rules can be viewed. The resource content can be an application.

In some embodiments, creating a push rule corresponding to resource content may include creating an algorithm name for the resource content and configuring filtering conditions under the algorithm name to select the resource content. Specifically, the algorithm name of the resource content created by the user may include "stand-alone game", "online game", "chat tool", "search tool", etc. It can be understood that the algorithm name can only be used to name the resource content, and is not used to limit the specific type of the resource content. Specifically, configuring filtering conditions under the algorithm name to select resource content may include: determining a candidate resource pool for the resource content and setting a first filtering condition to filter the candidate resource pool, wherein the candidate resource pool may include all resource pools or some resource pools, and in addition, the candidate resource pool may include all applications or some applications among all applications, which is not limited here. Among them, the first filtering condition may include filtering the classification, tags, etc. of multiple applications in the candidate resource pool.

In some embodiments, the server may receive instruction information sent by the first electronic device, wherein the instruction information may carry the first screening condition and the candidate resource pool selected or input by the user in the first electronic device, and accordingly, the server responds to the instruction information sent by the first electronic device, and selects multiple first resource contents from the candidate resource pool based on the first screening condition. As an embodiment, when the first screening condition is to screen by the classification of the application, the server can screen out the resource contents of the classification corresponding to the first screening condition from the candidate resource pool, and record them as the first resource contents. For example, when the first screening condition is "stand-alone game category", the server can screen out multiple applications belonging to the "stand-alone game category" from the candidate resource pool as multiple first resource contents. As another way, when the first screening condition is to perform by the popularity of the application, the server can screen out the resource contents of the popularity corresponding to the first screening condition from the candidate resource pool, and record them as the first resource contents. For example, when the first screening condition is "the top 1000 daily downloads", the server can screen out multiple applications belonging to the "top 1000 daily downloads" from the candidate resource pool as multiple first resource contents.

Step S102: Determine whether the plurality of first resource contents meet a preset resource condition.

In this embodiment, the server pre-sets and stores a preset resource condition, which is used as a basis for judging the multiple first resource contents. Therefore, as a way, after selecting multiple first resource contents from the candidate resource pool, the server can compare the multiple first resource contents with the preset resource condition to determine whether the multiple first resource contents meet the preset resource condition. In some embodiments, when any one of the multiple first resource contents does not meet the preset resource condition, it can be considered that the multiple first resource contents do not meet the preset resource condition, otherwise, it is considered that the multiple first resource contents meet the preset resource condition. In some embodiments, the number of resource contents that do not meet the preset resource condition in the multiple first resource contents can be obtained, and the proportion of resource contents that do not meet the preset resource condition to all first resource contents is calculated. When the proportion is greater than the preset proportion, it can be considered that the multiple first resource contents do not meet the preset resource condition, otherwise, it can be considered that the multiple first resource contents meet the preset resource condition.

As a method, the preset resource condition may include at least one of the following: a preset score, a preset download volume, a preset level, and a preset whitelist.

Taking the preset resource condition as a preset score as an example, after selecting multiple first resource contents from the candidate resource pool based on the first screening condition, the score of each first resource content in the multiple first resource contents can be obtained, and the score of each first resource content can be compared with the preset score. It can be understood that if the score of the first resource content is less than the preset score, it can be determined that the first resource content does not meet the preset resource condition. Otherwise, it can be considered that the first resource content meets the preset resource condition.

Step S103: When the multiple first resource contents do not meet the preset resource conditions, a resource screening rule formulation request is sent to the client, and a second screening condition is returned by the client based on the resource screening rule formulation request, where the second screening condition is obtained by the client receiving external input.

In some embodiments, when the judgment result indicates that the multiple first resource contents do not meet the preset resource conditions, the server may send a resource screening rule formulation request to the first client of the first electronic device to instruct the first client to output a resource screening rule editing interface based on the resource screening rule formulation request, wherein the editing interface is used for the user to input a second screening condition based on the resource screening rule formulation request. It is understandable that after receiving the second screening condition input by the user, the first client may send the second screening condition to the server, and accordingly, the server receives the second screening condition. The second screening condition may include at least one of the following: a score of the resource content, a download volume of the resource content, a level of the resource content, and a blacklist and whitelist of the resource content.

Step S104: Generate a target push rule based on the second screening condition.

In some implementations, after acquiring the second screening condition sent by the first client, the server may generate a target push rule based on the second screening condition. It is understandable that the server may generate the target push rule based only on the second screening condition, for example, determining the second screening condition as the target push rule, or may generate the target push rule based on the first screening condition and the second screening condition, for example, determining the first screening condition and the second screening condition as the target push rule together, which is not limited here.

As a method, when the first filtering condition is "stand-alone game type" and the second filtering condition is "score greater than or equal to preset score", then the target push rule may include: pushing resource content in the candidate resource pool whose score is greater than or equal to the preset score, or pushing stand-alone game type resource content in the candidate resource pool whose score is greater than or equal to the preset score.

Step S105: selecting a plurality of second resource contents from the candidate resource pool for push based on the target push rule.

In some embodiments, after obtaining the target push rule, multiple second resource contents can be selected from the candidate resource pool based on the target push rule, and the multiple second resource contents can be pushed to the second client of the second electronic device to instruct the second client to display the multiple second resource contents for the user to download and install. For example, when the target push rule is a stand-alone game resource content with a score greater than or equal to a preset score, multiple stand-alone game resource contents with a score greater than or equal to a preset score can be selected from the candidate resource pool based on the target push rule and recorded as multiple second resource contents, so that resource contents are selected from the candidate resource pool through multiple screenings by the user for push, and different rules can be formulated according to different needs of users for push, thereby improving the resource push effect.

A resource push method provided by an embodiment of the present application selects multiple first resource contents from a candidate resource pool based on a first filtering condition, determines whether the multiple first resource contents meet a preset resource condition, and when the multiple first resource contents do not meet the preset resource condition, sends a resource filtering rule formulation request to the first client, and receives a second filtering condition returned by the first client based on the resource filtering rule formulation request, the second filtering condition is obtained by the first client receiving external input, generates a target push rule based on the second filtering condition, and selects multiple second resource contents from the candidate resource pool for push based on the target push rule, so that when the multiple first resource contents obtained from the candidate resource pool based on the first filtering condition do not meet the preset resource condition, the target push rule is generated by obtaining the second filtering condition to select the second resource content from the candidate resource pool for push, so as to formulate different rules according to different needs and improve the resource push effect.

Please refer to Figure 3, which shows a schematic diagram of a process flow of a resource push method provided by another embodiment of the present application. The method is applied to the above-mentioned server, wherein the second screening condition corresponds to a screening switch. The process shown in Figure 3 will be described in detail below. The resource push method may specifically include the following steps:

Step S201: Acquire multiple resource pools.

In this embodiment, the server may pre-set and store multiple resource pools, wherein each of the multiple resource pools includes multiple resource contents. When the server runs the resource push method, the multiple resource pools may be directly obtained from the local of the server. Among them, the multiple resource pools may be divided by the classification, label, resource hot search, OS system data, specified database, etc. of the resource content. In some embodiments, the classification of the resource content may include primary classification, secondary classification, tertiary classification, etc., the label of the resource content may include the label name, such as installation essential, the resource hot search of the resource content may include the top 1000 downloads of the day, the top 1000 downloads of the 3rd day, the top 1000 downloads of the 7th day, the top 1000 downloads of the 30th day, the shelf time, etc., and the OS system data of the resource content may include the top 1000 daily active users, the top 1000 application usage time, etc. For example, when multiple resource pools are divided by the classification of resource content, the multiple resource pools may include a stand-alone game resource pool, an online game resource pool, a chat application resource pool, a search software resource pool, a mailbox resource pool, etc., which are not limited here.

Step S202: performing intersection processing, union processing or difference processing on the multiple resource pools to generate a candidate resource pool.

In some implementations, after acquiring multiple resource pools, the server may process the multiple resource pools to generate a candidate resource pool based on the multiple resource pools. In this embodiment, the multiple resource pools may be processed by intersection to generate a candidate resource pool, the multiple resource pools may be processed by union to generate a candidate resource pool, or the multiple resource pools may be processed by difference to generate a candidate resource pool, etc. The specific method is not limited here.

Step S203: Selecting a plurality of first resource contents from the candidate resource pool based on the first screening condition.

Step S204: Determine whether the plurality of first resource contents meet a preset resource condition.

For the detailed description of step S203 - step S204 , please refer to step S101 - step S102 , which will not be repeated here.

Step S205: When the plurality of first resource contents do not satisfy the preset resource condition, determining whether the filtering switch is in an on state.

In some embodiments, the first client is provided with a filter switch corresponding to the second filter condition. It can be understood that the filter switch is used to control the on or off of the filter function. In this embodiment, the filter switch is used to control the on or off of the second filter condition. Specifically, when the filter switch is in the on state, it can be determined that the filter function is in the on state, that is, the second filter condition is in the on state. When the filter switch is in the off state, it can be determined that the filter function is in the off state, that is, the second filter condition is in the off state. As a way, when multiple first resource contents do not meet the preset resource conditions, it can be determined whether the filter switch is in the on state, so as to determine whether the second filter condition can be obtained.

Step S206: When the filtering switch is in the on state, the resource filtering rule formulation request is sent to the client, and a second filtering condition is returned by the client based on the resource filtering rule formulation request, where the second filtering condition is obtained by the client receiving external input.

When the filtering switch is in an on state, it indicates that the second filtering condition can be obtained, and the server can send a resource filtering rule formulation request to the first client, and receive the second filtering condition returned by the first client.

Step S207: receiving a resource push rule sent by the client, wherein the resource push rule is obtained by the client receiving external input.

In some embodiments, the first client may also output a resource push rule editing interface, wherein the editing interface is used for the user to input resource push rules to configure the push arrangement of resource content pushed in the resource pool. It is understandable that after receiving the resource push rule input by the user, the first client may send the resource push rule to the server, and correspondingly, the server receives the resource push rule. Among them, the resource push rule may include at least one of the following: push according to the download ranking of the resource content, push according to the score ranking of the resource content, push according to the profit value ranking of the resource content, and push according to personalized settings.

Step S208: generating the target push rule based on the second screening condition and the resource push rule.

In some implementations, after acquiring the resource push rule sent by the first client, the server may generate a target push rule based on the resource push rule and the second screening condition. It is understandable that the server may generate the target push rule based on the resource push rule and the second screening condition, for example, determining the second screening condition and the resource push rule as the target push rule, or may generate the target push rule based on the first screening condition, the second screening condition and the resource push rule, for example, determining the first screening condition, the second screening condition and the resource push rule as the target push rule, which is not limited here.

As a method, when the first filtering condition is "stand-alone game category" and the second filtering condition is "score greater than or equal to preset score", the resource push rule is to push in order of the resource content scores from high to low, then the resource delivery rule may include: pushing resource content in the candidate resource pool with scores greater than or equal to the preset score in order from high to low, or pushing stand-alone game resource content in the candidate resource pool with scores greater than or equal to the preset score in order from high to low.

Step S209: selecting a plurality of second resource contents from the candidate resource pool for push based on the target push rule.

For the detailed description of step S209, please refer to step S105, which will not be repeated here.

Please refer to Figure 4, which shows a schematic flow chart of step S209 of the resource push method shown in Figure 3 of the present application. The flow chart shown in Figure 4 will be described in detail below. The method may specifically include the following steps:

Step S2091A: Select multiple second resource contents from the candidate resource pool based on the target push rule, and obtain the download amount corresponding to each second resource content in the multiple second resource contents.

As an implementation method, when the resource push rule is to push in descending order of the download volume of the resource content, then the target push rule is to select multiple second resource contents from the candidate resource pool, and push the multiple second resource contents in descending order of the download volume. Therefore, in this embodiment, multiple second resource contents can be selected from the candidate resource pool based on the target push rule, and the download volume corresponding to each of the multiple second resource contents can be obtained, wherein the download volume corresponding to each second resource content can include the total download volume, daily download volume, monthly download volume, etc. corresponding to each second resource content, which is not limited here.

Step S2092A: Pushing the plurality of second resource contents in descending order of the download amount corresponding to each second resource content.

Furthermore, after obtaining the download amount corresponding to each second resource content, multiple second resource contents can be pushed to the second client in order from high to low according to the download amount corresponding to each second resource content, so as to instruct the second client to display multiple second resource contents in order from high to low according to the download amount corresponding to each second resource content, so as to improve the push conversion rate of the resource content.

Please refer to Figure 5, which shows another flow chart of step S209 of the resource push method shown in Figure 3 of the present application. The flow chart shown in Figure 5 will be described in detail below. The method may specifically include the following steps:

Step S2091B: Select multiple second resource contents from the candidate resource pool based on the target push rule, and obtain the profit value corresponding to each second resource content in the multiple second resource contents.

As an implementation method, when the resource push rule is to push in descending order of the profit value of the resource content, then the target push rule is to select multiple second resource contents from the candidate resource pool and push the multiple second resource contents in descending order of the profit value. Therefore, in this embodiment, multiple second resource contents can be selected from the candidate resource pool based on the target push rule, and the profit value corresponding to each of the multiple second resource contents can be obtained, wherein the profit value corresponding to each second resource content can include the total profit value, daily profit value, monthly profit value, etc. corresponding to each second resource content, which is not limited here.

Step S2092B: Pushing the plurality of second resource contents in descending order of the profit value corresponding to each second resource content.

Furthermore, after obtaining the profit value corresponding to each second resource content, multiple second resource contents can be pushed to the second client in order from high to low according to the profit value corresponding to each second resource content, so as to instruct the second client to display the multiple second resource contents in order from high to low according to the profit value corresponding to each second resource content, so as to improve the overall profit value of the resource contents.

Please refer to Figure 6, which shows another flow chart of step S209 of the resource push method shown in Figure 3 of the present application. The flow chart shown in Figure 6 will be described in detail below. The method may specifically include the following steps:

Step S2091C: Select multiple second resource contents from the candidate resource pool based on the target push rule, and obtain the download volume corresponding to each second resource content in the multiple second resource contents and the profit value corresponding to each second resource content.

As an implementation method, when the resource push rule is to push in the order of the download volume of the resource content from high to low and/or the order of the profit value from high to low, then the target push rule is to select multiple second resource contents from the candidate resource pool, and push the multiple second resource contents in the order of the download volume from high to low and/or the order of the profit value from high to low. Therefore, in this embodiment, multiple second resource contents can be selected from the candidate resource pool based on the target push rule, and the download volume corresponding to each second resource content in the multiple second resource contents and the profit value corresponding to each second resource content are obtained, wherein the download volume corresponding to each second resource content may include the total download volume, daily download volume, monthly download volume, etc. corresponding to each second resource content, and the profit value corresponding to each second resource content may include the total profit value, daily profit value, monthly profit value, etc. corresponding to each second resource content, which are not limited here.

Step S2092C: Based on the download volume corresponding to each second resource content and the profit value corresponding to each second resource content, obtain a reference value corresponding to each second resource content.

In some embodiments, after obtaining the download volume corresponding to each second resource content and the profit value corresponding to each second resource content, the server can obtain a reference value corresponding to each second resource content based on the download volume corresponding to each second resource content and the profit value corresponding to each second resource content.

Please refer to Figure 7, which shows a schematic flow chart of step S2092C of the resource push method shown in Figure 6 of the present application. The flow chart shown in Figure 7 will be described in detail below. The method may specifically include the following steps:

Step S2092C1: Calculate a first weighted value of each second resource content based on the download amount corresponding to each second resource content and the first weight value.

In some implementations, the server may pre-set a first weight value corresponding to the download volume and a second weight value corresponding to the profit value, wherein the sum of the first weight value and the second weight value is 1. The first weight value may be equal to the second weight value, may be greater than the second weight value, or may be less than the second weight value. When the first weight value is greater than the second weight value, the first weight value may be 70%, the second weight value may be 30%, and so on.

As a method, when the server obtains the download amount corresponding to each second resource content and the first weight value corresponding to the download amount, the server can calculate the first weight value of each second resource content based on the download amount corresponding to each second resource content and the first weight value. Specifically, the first weight value of each second resource content can be obtained by calculating the product of the download amount of each second resource content and the first weight value.

Step S2092C2: Calculate the second weighted value of each second resource content based on the profit value and the second weight value corresponding to each second resource content.

As a method, when the server obtains the profit value corresponding to each second resource content and the second weight value corresponding to the profit value, the server can calculate the second weight value of each second resource content based on the profit value and the second weight value corresponding to each second resource content. Specifically, the second weight value of each second resource content can be obtained by calculating the product of the profit value and the second weight value of each second resource content.

Step S2092C3: Obtain the reference value based on the first weighted value and the second weighted value.

In some implementations, after acquiring the first weighted value and the second weighted value, the server may add the first weighted value and the second weighted value to obtain the reference value.

Step S2093C: Pushing the plurality of second resource contents in descending order of the reference value corresponding to each second resource content.

Furthermore, after obtaining the reference value corresponding to each second resource content, multiple second resource contents can be pushed to the second client in descending order of the reference value corresponding to each second resource content, so as to instruct the second client to display the multiple second resource contents in descending order of the reference value corresponding to each second resource content, so as to improve the push conversion rate and overall profit value of the resource content.

Please refer to Figure 8, which shows another flow chart of step S209 of the resource push method shown in Figure 3 of the present application. The flow chart shown in Figure 8 will be described in detail below. The method may specifically include the following steps:

Step S2091D: Select multiple second resource contents from the candidate resource pool based on the target push rule, sort the multiple second resource contents, and obtain some second resource contents in the multiple second resource contents that are sorted before the preset sorting.

As an implementation method, when the resource push rule is to push part of the resource content among all the resource contents according to the order of the resource content, then the target push rule is to select multiple second resource contents from the candidate resource pool, and push part of the second resource contents among the multiple second resource contents according to the order of the multiple second resource contents. Therefore, in this embodiment, multiple second resource contents can be selected from the candidate resource pool based on the target push rule, and the multiple second resource contents can be ordered, and part of the second resource contents that are ordered before the preset order among the multiple second resource contents can be obtained based on the order of the multiple second resource contents.

In some implementations, the server may sort the plurality of second resource contents according to the download volume, profit value, rating, etc. of the plurality of second resource contents.

In some embodiments, the server may pre-set and store a preset order, which is used as a basis for judging the order of each second resource content. Therefore, after the server has sorted multiple second resource contents, it may compare the order of each second resource content with the preset order. It is understandable that when the order of the second resource content is higher than the preset order, it can be determined that the order of the second resource content is before the preset order, and when the order of the second resource content is lower than the preset order, it can be determined that the order of the second resource content is after the preset order. For example, when the preset order is order 20, then the part of the second resource content includes the 19 second resource contents ranked in the first 19.

Step S2092D: Push the portion of the second resource content.

As a way, after obtaining part of the second resource content, the server can push the part of the second resource content to the second client to instruct the second client to display the part of the second resource content.

Please refer to Figure 9, which shows a schematic flow chart of step S2092D of the resource push method shown in Figure 8 of the present application. The process shown in Figure 9 will be described in detail below. The method may specifically include the following steps:

Step S2092D1: Obtain the category to which each second resource content in the part of the second resource content belongs.

In some implementations, after obtaining part of the second resource content, the server may identify the category to which the part of the second resource content belongs, so as to obtain the category to which each second resource content in the part of the second resource content belongs. The category of the second resource content may include at least one of the following: finance, chat, game, search, photo, video play, audio play, etc.

Step S2092D2: Determine whether the categories of every two second resource contents that are adjacent to each other are the same.

In this embodiment, after obtaining the ranking of part of the second resource content and the category to which each second resource content in the part of the second resource content belongs, the server can determine whether the categories to which every two second resource contents with adjacent rankings belong are the same. For example, the server can determine whether the category to which the second resource content ranked in the 5th place belongs is the same as the category to which the second resource content ranked in the 4th place belongs, or whether it is the same as the category to which the second resource content ranked in the 6th place belongs. For another example, when the category to which the second resource content ranked in the 5th place belongs is the financial category, it can be determined whether the category to which the second resource content ranked in the 4th place belongs is the financial category, and whether the category to which the second resource content ranked in the 6th place belongs is the financial category.

Step S2092D3: When every two second resource contents that are adjacent in order belong to the same category, the two second resource contents that are adjacent in order are pushed at an interval.

In some embodiments, when the judgment result indicates that the categories of every two second resource contents that are adjacent in order are the same, the two second resource contents that are adjacent in order can be pushed at intervals to instruct the second client to display the two second resource contents that are adjacent in order and belong to the same category at intervals to enhance the user experience. Among them, pushing two second resource contents at intervals may include: keeping the order of the second resource content that is ranked higher in the two second resource contents unchanged, and shifting the order of the second resource content that is ranked lower in the two second resource contents backward; keeping the order of the second resource content that is ranked higher in the two second resource contents forward, and keeping the order of the second resource content that is ranked lower in the two second resource contents unchanged; shifting the order of the second resource content that is ranked higher in the two second resource contents forward, and shifting the order of the second resource content that is ranked lower in the two second resource contents backward. Among them, the number of digits for shifting the order forward and shifting the order backward is not limited in this embodiment, and it is sufficient to push the two resource contents that are adjacent in order at intervals.

As shown in Figure 10, Figure 10 shows a schematic diagram of an interface of a first electronic device applicable to the resource push method provided in an embodiment of the present application. In the interface shown in Figure 10, developers can configure multiple resource pools to generate candidate resource pools, and can also select a sorting method (i.e., resource push rules), select operating rules (whether resources are displayed, resource interval display, etc.), set the number of resource displays, etc., which are not limited here.

Please refer to Figure 11, which shows another flow chart of step S209 of the resource push method shown in Figure 3 of the present application. The flow chart shown in Figure 11 will be described in detail below. The method may specifically include the following steps:

Step S2091E: Obtain the score of each resource content in the candidate resource pool based on the target push rule.

In some implementations, when the second screening condition is that the score of the resource content is greater than or equal to the preset score, then the target push rule is to select multiple second resource contents with scores greater than or equal to the preset score from the candidate resource pool, and push the multiple second resource contents. Therefore, in this embodiment, the score of each resource content in the candidate resource pool can be obtained based on the target push rule, wherein the score of each resource content can include the score of each resource content corresponding to the past month, the score of the past six months, the score of the past year, the score of all time since the listing, etc., which are not limited here.

Step S2092E: Based on the score of each resource content, multiple second resource contents with scores greater than or equal to a preset score are selected from the candidate resource pool and pushed.

Furthermore, after obtaining the score of each resource content in the resource pool, multiple resource contents with scores greater than or equal to a preset score can be selected from the candidate resource pool and recorded as multiple second resource contents. The multiple second resource contents can be pushed to the second client to instruct the second client to display the multiple second resource contents with scores greater than or equal to the preset score, so as to filter out resource contents with lower scores, thereby improving the push effect of the resource contents.

In some embodiments, the server may pre-set and store a preset score, which is used as a basis for judging the score of each resource content in the resource pool. Therefore, after obtaining the score of each resource content in the resource pool, the server may compare the score of each resource content in the resource pool with the preset score to obtain the resource content in the resource pool whose score is greater than or equal to the preset score as the second resource content.

Please refer to Figure 12, which shows another flow chart of step S209 of the resource push method shown in Figure 3 of the present application. The flow chart shown in Figure 12 will be described in detail below. The method may specifically include the following steps:

Step S2091F: Obtain the download amount of each resource content in the candidate resource pool based on the target push rule.

In some implementations, when the second screening condition is that the download volume of the resource content is greater than or equal to the preset download volume, then the target push rule is to select multiple second resource contents whose download volume is greater than or equal to the preset download volume from the candidate resource pool, and push the multiple second resource contents. Therefore, in this embodiment, the download volume of each resource content in the candidate resource pool can be obtained based on the target push rule, wherein the download volume of each resource content can include the download volume of each resource content corresponding to the past month, the download volume of the past six months, the download volume of the past year, the download volume of all time since the launch, etc., which are not limited here.

Step S2092F: Based on the download amount of each resource content, multiple second resource contents whose download amounts are greater than or equal to a preset download amount are selected from the candidate resource pool and pushed.

Furthermore, after obtaining the download amount of each resource content in the resource pool, multiple resource contents with download amounts greater than or equal to a preset download amount can be selected from the candidate resource pool and recorded as multiple second resource contents. The multiple second resource contents can be pushed to the second client to instruct the second client to display the multiple second resource contents with download amounts greater than or equal to the preset download amount, so as to filter out resource contents with lower download amounts, thereby improving the push effect of the resource contents.

In some embodiments, the server may pre-set and store a preset download amount, which is used as a basis for judging the download amount of each resource content in the resource pool. Therefore, after obtaining the download amount of each resource content in the resource pool, the server may compare the download amount of each resource content in the resource pool with the preset download amount to obtain the resource content in the resource pool whose download amount is greater than or equal to the preset download amount as the second resource content.

Please refer to Figure 13, which shows yet another flow chart of step S209 of the resource push method shown in Figure 3 of the present application. The flow chart shown in Figure 13 will be described in detail below. The method may specifically include the following steps:

Step S2091G: Obtain the level of each resource content in the candidate resource pool based on the target push rule.

In some implementations, when the second screening condition is that the level of the resource content is greater than or equal to the preset level, then the target push rule is to select multiple second resource contents whose levels are greater than or equal to the preset level from the candidate resource pool, and push the multiple second resource contents. Therefore, in this embodiment, the level of each resource content in the candidate resource pool can be obtained based on the target push rule, where the level of each resource content can include S+, S, A+, A, A-, B+, etc., which are not limited here.

Step S2092G: Based on the level of each resource content, multiple second resource contents with a level greater than or equal to a preset level are selected from the candidate resource pool and pushed.

Furthermore, after obtaining the level of each resource content in the resource pool, multiple resource contents with levels greater than or equal to a preset level can be selected from the candidate resource pool and recorded as multiple second resource contents. The multiple second resource contents can be pushed to the second client to instruct the second client to display the multiple second resource contents with levels greater than or equal to the level, so as to filter out resource contents with lower levels, thereby improving the push effect of the resource contents.

In some embodiments, the server may pre-set and store a preset level, which is used as a basis for determining the level of each resource content in the resource pool. Therefore, after obtaining the level of each resource content in the resource pool, the server may compare the level of each resource content in the resource pool with the preset level to obtain the resource content in the resource pool whose level is greater than or equal to the preset level as the second resource content.

Please refer to Figure 14, which shows yet another flow chart of step S209 of the resource push method shown in Figure 3 of the present application. The flow chart shown in Figure 14 will be described in detail below. The method may specifically include the following steps:

Step S2091H: Obtain resource content marked as blacklisted in the candidate resource pool based on the target push rule.

In some embodiments, when the second screening condition is that the resource content is not marked as blacklisted, then the target push rule is to select multiple second resource contents that are not marked as blacklisted from the candidate resource pool, and push the multiple second resource contents. Therefore, in this embodiment, the resource content marked as blacklisted in the candidate resource pool can be obtained based on the target push rule. Among them, the blacklist can correspond to a database, and whether the resource content in the resource pool is marked as blacklisted can be determined by checking whether the resource content is added to the database. As a method, the resource content marked as blacklisted includes at least one of the following: resource content prohibited from being pushed, competing resource content, and weakly pushed resource content.

Step S2092H: exclude the resource content marked as blacklisted from the candidate resource pool, obtain the multiple second resource contents and push them.

Furthermore, after obtaining the resource content marked as blacklisted in the resource pool, the resource content marked as blacklisted can be sorted from the candidate resource pool, and the other resource content in the resource pool except the resource content marked as blacklisted can be used as the second resource content, and the multiple second resource contents can be pushed to the second client to instruct the second client to display the multiple second resource contents in the resource pool except the resource content marked as blacklisted, so as to filter out the resource content marked as blacklisted, thereby improving the push effect of the resource content.

Step S210: When the plurality of first resource contents satisfy the preset resource condition, an auxiliary push rule is generated based on the first screening condition.

In some implementations, when the judgment result indicates that the plurality of first resource contents meet the preset resource condition, the server may directly generate an auxiliary push rule based on the first screening condition. The server push rule may generate an auxiliary push rule based only on the first screening condition, for example, determining the first screening condition as an auxiliary push rule.

Step S211: Pushing the plurality of first resource contents based on the subsidiary push rules.

In some embodiments, after obtaining the subsidiary push rule, multiple first resource contents can be pushed to the second client based on the subsidiary push rule to instruct the second client to display the multiple first resource contents for the user to download and install. For example, when the subsidiary push rule is a stand-alone game resource content, multiple stand-alone game resource contents can be selected from the candidate resource pool based on the subsidiary push rule and recorded as multiple first resource contents, so that resource contents can be selected from the candidate resource pool through user screening for push, and different rules can be formulated according to different user needs for push, thereby improving the resource push effect.

As shown in Figure 15, Figure 15 shows another interface schematic diagram of a first electronic device applicable to the resource push method provided in an embodiment of the present application. In the interface shown in Figure 15, the developer can configure the second screening condition, for example, setting the score of the resource content to be greater than or equal to a certain score, setting the download volume of the resource content to be greater than or equal to a certain download volume, setting the level of the resource content to be greater than or equal to a certain level, setting the weak push resource content in the resource, setting the competitive resource content in the resource content, setting the resource content to be the resource content of the blacklist, etc., which are not limited here.

Another embodiment of the present application provides a resource push method, which obtains multiple resource pools, performs intersection processing, union processing or difference processing on the multiple resource pools to generate a candidate resource pool. Based on the first screening condition, multiple first resource contents are selected from the candidate resource pool, and it is determined whether the multiple first resource contents meet the preset resource conditions. When the multiple first resource contents do not meet the preset resource conditions, it is determined whether the screening switch is in the on state. When the screening switch is in the on state, a resource screening rule formulation request is sent to the first client, and the second screening condition returned by the first client based on the resource screening rule formulation request is received, and the second screening condition is obtained by the first client receiving external input. The resource push rule sent by the first client is received, and the resource push rule is obtained by the first client receiving external input. A target push rule is generated based on the second screening condition and the resource push rule, and multiple second resource contents are selected from the candidate resource pool for push based on the target push rule. When multiple first resource contents meet the preset resource conditions, an auxiliary push rule is generated based on the first screening condition, and multiple first resource contents are pushed based on the auxiliary push rule. Compared with the resource push method shown in Figure 2, this embodiment processes multiple resource pools to generate candidate resource pools, thereby improving resource processing efficiency. This embodiment also obtains resource push rules, and generates target push rules based on the second screening condition and the resource push rules to select the second resource content from the resource pool for push, thereby improving the push conversion rate of the resource content. In addition, this embodiment also generates a target push rule based on the first screening condition and pushes the first resource content when the first resource content meets the preset resource condition, thereby improving the push efficiency of the resource content.

Please refer to FIG. 16, which shows a module block diagram of a resource push device 600 provided in an embodiment of the present application. The resource push device 600 is applied to the above-mentioned server, and the following will be described with respect to the block diagram shown in FIG. 16. The resource push device 600 includes: a first resource content selection module 610, a first resource content judgment module 620, a second screening condition acquisition module 630, a target push rule acquisition module 640, and a second resource content push module 650, wherein:

The first resource content selection module 610 is used to select a plurality of first resource contents from the candidate resource pool based on a first screening condition.

The first resource content determination module 620 is configured to determine whether the plurality of first resource contents meet a preset resource condition.

The second screening condition obtaining module 630 is used to send a resource screening rule formulation request to the client when the plurality of first resource contents do not meet the preset resource condition, and receive a second screening condition returned by the client based on the resource screening rule formulation request, wherein the second screening condition is obtained by the client through external input. Furthermore, the second screening condition corresponds to a screening switch, and the second screening condition obtaining module 630 includes: a switch state judgment submodule and a request sending submodule, wherein:

The switch status judgment submodule is used to judge whether the screening switch is in an on state when the plurality of first resource contents do not meet the preset resource condition.

The request sending submodule is used to send the resource screening rule formulation request to the client when the screening switch is in the on state.

The target push rule acquisition module 640 is used to generate a target push rule based on the second screening condition. Further, the target push rule acquisition module 640 includes: a resource push rule acquisition submodule and a target push rule acquisition submodule, wherein:

The resource push rule acquisition submodule is used to receive the resource push rule sent by the client, and the resource push rule is obtained by the client receiving external input.

The target push rule obtaining submodule is used to generate the target push rule based on the second screening condition and the resource push rule.

The second resource content push module 650 is used to select a plurality of second resource contents from the candidate resource pool for push based on the target push rule. Further, the second resource content push module 650 includes: a first download amount acquisition submodule and a first push submodule, wherein:

The first download amount acquisition submodule is used to select multiple second resource contents from the candidate resource pool based on the target push rule, and obtain the download amount corresponding to each second resource content in the multiple second resource contents.

The first push submodule is used to push the multiple second resource contents in descending order of the download amount corresponding to each second resource content.

Furthermore, the second resource content push module 650 includes: a profit value acquisition submodule and a second push submodule, wherein:

The profit value acquisition submodule is used to select multiple second resource contents from the candidate resource pool based on the target push rule, and obtain the profit value corresponding to each second resource content in the multiple second resource contents.

The second push submodule is used to push the multiple second resource contents in descending order of the profit value corresponding to each second resource content.

Furthermore, the second resource content push module 650 includes: a multi-factor acquisition submodule, a reference value acquisition submodule and a third push submodule, wherein:

The multi-factor acquisition submodule is used to select multiple second resource contents from the candidate resource pool based on the target push rule, and obtain the download volume corresponding to each second resource content in the multiple second resource contents and the profit value corresponding to each second resource content.

The reference value acquisition submodule is used to obtain the reference value corresponding to each second resource content based on the download volume corresponding to each second resource content and the profit value corresponding to each second resource content. Further, the reference value acquisition submodule includes: a first weighted value calculation unit, a second weighted value calculation unit and a reference value acquisition unit, wherein:

The first weighted value calculation unit is used to calculate the first weighted value of each second resource content based on the download amount corresponding to each second resource content and the first weight value.

The second weighted value calculation unit is used to calculate the second weighted value of each second resource content based on the profit value and the second weight value corresponding to each second resource content.

A reference value obtaining unit is configured to obtain the reference value based on the first weighted value and the second weighted value.

The third push submodule is used to push the multiple second resource contents in descending order of the reference value corresponding to each second resource content.

Furthermore, the second resource content push module 650 includes: a partial resource content acquisition submodule and a fourth push submodule, wherein:

The partial resource content obtaining submodule is used to select multiple second resource contents from the candidate resource pool based on the target push rule, sort the multiple second resource contents, and obtain part of the second resource contents that are sorted before the preset sorting among the multiple second resource contents.

The fourth push submodule is used to push the part of the second resource content. Further, the fourth push submodule includes: a classification acquisition unit, a classification judgment unit and an interval push unit, wherein:

The category acquisition unit is used to acquire the category to which each second resource content in the part of the second resource content belongs.

The classification judgment unit is used to judge whether the classifications of every two second resource contents that are arranged adjacently are the same.

The interval pushing unit is used to push the two second resource contents which are arranged adjacently to each other at an interval when the categories to which each two second resource contents which are arranged adjacently belong are the same.

Furthermore, the second resource content push module 650 includes: a rating acquisition submodule and a fifth push submodule, wherein:

The score acquisition submodule is used to acquire the score of each resource content in the candidate resource pool based on the target push rule.

The fifth push submodule is used to select and push a plurality of second resource contents having a score greater than or equal to a preset score from the candidate resource pool based on the score of each resource content.

Furthermore, the second resource content push module 650 includes: a second download amount acquisition submodule and a sixth push submodule, wherein:

The second download volume acquisition submodule is used to acquire the download volume of each resource content in the candidate resource pool based on the target push rule.

The sixth push submodule is used to select and push a plurality of second resource contents whose download amounts are greater than or equal to a preset download amount from the candidate resource pool based on the download amount of each resource content.

Furthermore, the second resource content push module 650 includes: a level acquisition submodule and a seventh push submodule, wherein:

The level acquisition submodule is used to acquire the level of each resource content in the candidate resource pool based on the target push rule.

The seventh push submodule is used to select and push a plurality of second resource contents having a level greater than or equal to a preset level from the candidate resource pool based on the level of each resource content.

Furthermore, the second resource content push module 650 includes: a tag acquisition submodule and an eighth push submodule, wherein:

The tag acquisition submodule is used to acquire the resource content marked as blacklist in the candidate resource pool based on the target push rule.

The eighth push submodule is used to exclude the resource content marked as blacklisted from the candidate resource pool, obtain the multiple second resource contents and push them.

Furthermore, the resource push device 600 further includes: a resource pool acquisition module and a candidate resource pool generation module, wherein:

The resource pool acquisition module is used to obtain multiple resource pools.

The candidate resource pool generating module is used to perform intersection processing, union processing or difference processing on the multiple resource pools to generate a candidate resource pool.

Furthermore, the resource push device 600 further includes: an auxiliary push rule generation module and a first resource content push module, wherein:

The subsidiary push rule generating module is used to generate the subsidiary push rule based on the first screening condition when the plurality of first resource contents meet the preset resource condition.

The first resource content pushing module is used to push the multiple first resource contents based on the subsidiary pushing rules.

Those skilled in the art can clearly understand that, for the convenience and brevity of description, the specific working processes of the above-described devices and modules can refer to the corresponding processes in the aforementioned method embodiments, and will not be repeated here.

In several embodiments provided in the present application, the coupling between modules may be electrical, mechanical or other forms of coupling.

In addition, each functional module in each embodiment of the present application can be integrated into a processing module, or each module can exist physically separately, or two or more modules can be integrated into one module. The above integrated modules can be implemented in the form of hardware or software functional modules.

Please refer to Figure 17, which shows a structural block diagram of a server 100 provided in an embodiment of the present application. The server 100 in the present application may include one or more of the following components: a processor 110, a memory 120, and one or more application programs, wherein the one or more application programs may be stored in the memory 120 and configured to be executed by one or more processors 110, and the one or more programs are configured to execute the method described in the aforementioned method embodiment.

Among them, the processor 110 may include one or more processing cores. The processor 110 uses various interfaces and lines to connect various parts within the entire server 100, and executes various functions and processes data of the server 100 by running or executing instructions, programs, code sets or instruction sets stored in the memory 120, and calling data stored in the memory 120. Optionally, the processor 110 can be implemented in at least one hardware form of digital signal processing (Digital Signal Processing, DSP), field programmable gate array (Field-Programmable Gate Array, FPGA), and programmable logic array (Programmable Logic Array, PLA). The processor 110 can integrate one or a combination of a central processing unit (Central Processing Unit, CPU), a graphics processing unit (Graphics Processing Unit, GPU) and a modem. Among them, the CPU mainly processes the operating system, user interface and application programs; the GPU is responsible for rendering and drawing display content; and the modem is used to process wireless communications. It can be understood that the above-mentioned modem may not be integrated into the processor 110, but may be implemented separately through a communication chip.

The memory 120 may include a random access memory (RAM) or a read-only memory (ROM). The memory 120 may be used to store instructions, programs, codes, code sets or instruction sets. The memory 120 may include a program storage area and a data storage area, wherein the program storage area may store instructions for implementing an operating system, instructions for implementing at least one function (such as a touch function, a sound playback function, an image playback function, etc.), instructions for implementing the following various method embodiments, etc. The data storage area may also store data (such as a phone book, audio and video data, chat record data) created by the terminal 100 during use.

Please refer to Figure 18, which shows a block diagram of a computer-readable storage medium provided in an embodiment of the present application. The computer-readable medium 700 stores program codes, which can be called by a processor to execute the method described in the above method embodiment.

The computer readable storage medium 700 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read-only memory), an EPROM, a hard disk, or a ROM. Optionally, the computer readable storage medium 700 includes a non-transitory computer-readable storage medium. The computer readable storage medium 700 has storage space for program code 710 that performs any method steps in the above method. These program codes can be read from or written to one or more computer program products. The program code 710 can be compressed, for example, in an appropriate form.

To summarize, the resource push method, device, server and storage medium provided in the embodiments of the present application select multiple first resource contents from a candidate resource pool based on a first filtering condition, determine whether the multiple first resource contents meet the preset resource condition, and when the multiple first resource contents do not meet the preset resource condition, send a resource filtering rule formulation request to the client, and receive a second filtering condition returned by the client based on the resource filtering rule formulation request, the second filtering condition is obtained by the client receiving external input, a target push rule is generated based on the second filtering condition, and multiple second resource contents are selected from the candidate resource pool for push based on the target push rule, so that when the multiple first resource contents obtained from the candidate resource pool based on the first filtering condition do not meet the preset resource condition, the second resource content is selected from the candidate resource pool for push by obtaining the second filtering condition to generate a target push rule, so as to formulate different rules according to different needs and improve the resource push effect.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present application, rather than to limit it. Although the present application has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that they can still modify the technical solutions described in the aforementioned embodiments, or make equivalent replacements for some of the technical features therein. However, these modifications or replacements do not cause the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims (18)

1. A resource push method, characterized in that the method comprises: Selecting a plurality of first resource contents from the candidate resource pool based on the first screening condition; Determining whether the plurality of first resource contents meet a preset resource condition; When the plurality of first resource contents do not satisfy the preset resource condition, sending a resource screening rule formulation request to the client, and receiving a second screening condition returned by the client based on the resource screening rule formulation request, wherein the second screening condition is obtained by the client receiving external input; Generate a target push rule based on the second screening condition; Selecting a plurality of second resource contents from the candidate resource pool based on the target push rule, and sorting the plurality of second resource contents, and obtaining a portion of the second resource contents that are sorted before a preset sorting order among the plurality of second resource contents; Obtaining a category to which each second resource content in the part of the second resource content belongs, wherein the category to which the second resource content belongs includes at least one of a finance category, a chat category, a game category, a search category, a photo category, a video playback category, and an audio playback category; Determine whether the categories of every two second resource contents that are adjacent to each other are the same; When every two second resource contents that are adjacent in order belong to the same category, the two second resource contents that are adjacent in order are pushed at an interval. 2. The method according to claim 1, characterized in that the step of generating a target push rule based on the second screening condition comprises: Receiving a resource push rule sent by the client, where the resource push rule is obtained by the client receiving external input; The target push rule is generated based on the second screening condition and the resource push rule. 3. The method according to claim 2, wherein the selecting a plurality of second resource contents from the candidate resource pool for pushing based on the target push rule comprises: Selecting a plurality of second resource contents from the candidate resource pool based on the target push rule, and obtaining a download amount corresponding to each second resource content in the plurality of second resource contents; The plurality of second resource contents are pushed in descending order of the download amount corresponding to each second resource content. 4. The method according to claim 2, characterized in that the selecting a plurality of second resource contents from the candidate resource pool for pushing based on the target push rule comprises: Selecting a plurality of second resource contents from the candidate resource pool based on the target push rule, and obtaining a profit value corresponding to each second resource content in the plurality of second resource contents; The plurality of second resource contents are pushed in descending order of the profit value corresponding to each second resource content. 5. The method according to claim 2, characterized in that the selecting a plurality of second resource contents from the candidate resource pool for pushing based on the target push rule comprises: Selecting a plurality of second resource contents from the candidate resource pool based on the target push rule, and obtaining a download amount corresponding to each second resource content in the plurality of second resource contents and a profit value corresponding to each second resource content; Based on the download amount corresponding to each second resource content and the profit value corresponding to each second resource content, obtaining a reference value corresponding to each second resource content; The plurality of second resource contents are pushed in descending order of the reference value corresponding to each second resource content. 6. The method according to claim 5, characterized in that the obtaining of the reference value corresponding to each second resource content based on the download amount corresponding to each second resource content and the profit value corresponding to each second resource content comprises: Calculating a first weighted value of each second resource content based on the download amount corresponding to each second resource content and the first weight value; Calculating a second weighted value of each second resource content based on the profit value and the second weight value corresponding to each second resource content; The reference value is obtained based on the first weighted value and the second weighted value. 7. The method according to any one of claims 1 to 6, characterized in that the selecting a plurality of second resource contents from the candidate resource pool for pushing based on the target push rule comprises: Obtaining a score for each resource content in the candidate resource pool based on the target push rule; Based on the score of each resource content, a plurality of second resource contents having scores greater than or equal to a preset score are selected from the candidate resource pool and pushed. 8. The method according to any one of claims 1 to 6, characterized in that the selecting a plurality of second resource contents from the candidate resource pool for pushing based on the target push rule comprises: Obtaining the download amount of each resource content in the candidate resource pool based on the target push rule; Based on the download amount of each resource content, multiple second resource contents whose download amounts are greater than or equal to a preset download amount are selected from the candidate resource pool and pushed. 9. The method according to any one of claims 1 to 6, characterized in that the selecting a plurality of second resource contents from the candidate resource pool for pushing based on the target push rule comprises: Acquire the level of each resource content in the candidate resource pool based on the target push rule; Based on the level of each resource content, a plurality of second resource contents having a level greater than or equal to a preset level are selected from the candidate resource pool and pushed. 10. The method according to any one of claims 1 to 6, characterized in that the selecting a plurality of second resource contents from the candidate resource pool for pushing based on the target push rule comprises: Acquire resource content marked as blacklist in the candidate resource pool based on the target push rule; The resource content marked as blacklisted is excluded from the candidate resource pool, and the plurality of second resource contents are obtained and pushed. 11. The method according to claim 10 is characterized in that the resource content marked as blacklist includes at least one of the following: resource content prohibited from being pushed and competitor resource content. 12. The method according to any one of claims 1 to 6, characterized in that the second screening condition corresponds to a screening switch, and when the plurality of first resource contents do not satisfy the preset resource condition, sending a resource screening rule formulation request to the client comprises: When the plurality of first resource contents do not satisfy the preset resource condition, determining whether the screening switch is in an on state; When the screening switch is in the on state, the resource screening rule formulation request is sent to the client. 13. The method according to any one of claims 1 to 6, characterized in that before selecting a plurality of first resource contents from the candidate resource pool based on the first screening condition, it further comprises: Get multiple resource pools; Intersection processing, union processing or difference processing is performed on the multiple resource pools to generate a candidate resource pool. 14. The method according to any one of claims 1-6, characterized in that the preset resource condition includes at least one of the following: a preset score, a preset download volume, a preset level, and a preset whitelist. 15. The method according to any one of claims 1 to 6, characterized in that the method further comprises: When the plurality of first resource contents meet the preset resource condition, generating an auxiliary push rule based on the first screening condition; The plurality of first resource contents are pushed based on the subsidiary push rules. 16. A resource push device, characterized in that the device comprises: A first resource content selection module, configured to select a plurality of first resource contents from a candidate resource pool based on a first screening condition; A first resource content determination module, used to determine whether the plurality of first resource contents meet a preset resource condition; A second screening condition obtaining module, used for sending a resource screening rule formulation request to a client when the plurality of first resource contents do not satisfy the preset resource condition, and receiving a second screening condition returned by the client based on the resource screening rule formulation request, wherein the second screening condition is obtained by the client through external input; A target push rule obtaining module, used for generating a target push rule based on the second screening condition; A second resource content push module is used to select multiple second resource contents from the candidate resource pool based on the target push rule, and sort the multiple second resource contents to obtain some of the second resource contents that are sorted before the preset sorting; obtain the category to which each second resource content in the part of the second resource contents belongs, wherein the distribution to which the second resource content belongs includes at least one of finance, chat, game, search, photo, video playback, and audio playback; determine whether the categories to which every two second resource contents that are sorted adjacently belong are the same; when the categories to which every two second resource contents that are sorted adjacently belong are the same, push the two second resource contents that are sorted adjacently at intervals. 17. A server, characterized in that it comprises a memory and a processor, wherein the memory is coupled to the processor, the memory stores instructions, and when the instructions are executed by the processor, the processor executes the method according to any one of claims 1 to 15. 18. A computer-readable storage medium, characterized in that program codes are stored in the computer-readable storage medium, and the program codes can be called by a processor to execute the method according to any one of claims 1 to 15.