CN113157370B

CN113157370B - Page display method and device, electronic equipment and storage medium

Info

Publication number: CN113157370B
Application number: CN202110402682.9A
Authority: CN
Inventors: 张艺萌; 霍继伟; 赵娜; 李鑫楠
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-04-14
Filing date: 2021-04-14
Publication date: 2024-01-12
Anticipated expiration: 2041-04-14
Also published as: CN113157370A

Abstract

The method comprises the steps of responding to a starting instruction of a target account to an application program, obtaining attribute information of the target account and obtaining an open screen page of the application program, generating target media content corresponding to the target account based on the attribute information of the target account and preset media content, splicing the target media content in the open screen page, generating a target open screen page corresponding to the target account, and further displaying the target open screen page corresponding to the target account in the starting process of the application program. Because the target media content is related to the corresponding attribute information and the attribute information of each account is different, the target open screen page generated based on the target media content is also related to the account, so that the attraction to the user is improved, and the corresponding conversion rate is improved.

Description

Page display method and device, electronic equipment and storage medium

Technical Field

The disclosure relates to the technical field of computers, and in particular relates to a page display method, a page display device, electronic equipment and a storage medium.

Background

With the development of computer technology, the manner of displaying open screen advertisements when the terminal application of the intelligent device is started is increasingly favored by advertisers. The existing open screen advertisement is generally to access a third party software tool development kit with advertisement service when the terminal application is developed, and preset advertisement content to attract users to click to complete conversion.

However, in the current open screen advertisement, the preset fixed advertisement content is generally attractive to the user, so that the conversion rate of the advertisement is low, and the expected effect cannot be achieved.

Disclosure of Invention

The disclosure provides a page display method, a page display device, electronic equipment and a storage medium, which at least solve the problem that fixed advertisement content preset in open screen advertisements in the related art lacks attractive force to users. The technical scheme of the present disclosure is as follows:

according to a first aspect of an embodiment of the present disclosure, there is provided a page display method, including:

responding to a starting instruction of a target account to an application program, acquiring attribute information of the target account and acquiring an open screen page of the application program;

generating target media content corresponding to the target account based on the attribute information of the target account and preset media content;

Splicing the target media content in the open screen page to generate a target open screen page corresponding to the target account;

and displaying a target open page corresponding to the target account in the starting process of the application program.

In one embodiment, the attribute information of the target account includes an account identifier of the target account; the generating the target media content corresponding to the target account based on the attribute information of the target account and the preset media content includes: and splicing the account identifier with preset media content based on the account identifier of the target account to obtain spliced target media content corresponding to the target account.

In one embodiment, before the account identifier is spliced with the preset media content, the method further includes: acquiring the length of the account identifier; and determining the content of the account identifier spliced with the preset media content in the account identifier based on the length of the account identifier and the target length.

In one embodiment, the splicing the account identifier with the preset media content includes: and splicing the account identifier before the first character of the preset media content.

In one embodiment, the attribute information of the target account includes location information of the target account; the generating the target media content corresponding to the target account based on the attribute information of the target account and the preset media content includes: determining a corresponding place name based on the position information of the target account; and splicing the place name and the preset media content according to the display form of the target media content to generate target media content corresponding to the target account.

In one embodiment, before the acquiring the open page of the application program, the method further includes: acquiring description information of the application program; and generating an open screen page template corresponding to the classification based on the description information of the application program and the page resources classified in advance.

In one embodiment, the obtaining the open page of the application program includes: and obtaining category information corresponding to the current moment, searching a screen opening page template matched with the category information, and taking the matched screen opening page template as a screen opening page of the application program.

In one embodiment, the splicing the target media content in the open screen page, generating a target open screen page corresponding to the target account, includes: and splicing the target media content in the open screen page in a floating layer mode to generate a target open screen page corresponding to the target account, wherein the area of the target media content is smaller than that of the open screen page.

According to a second aspect of the embodiments of the present disclosure, there is provided a page display method, including:

receiving a starting instruction of an application program of a target account sent by a client, and acquiring attribute information of the target account and an open screen page of the application program;

and returning the target open screen page to the client, wherein the target open screen page is used for indicating the client to display the target open screen page in the process of starting the application program.

According to a third aspect of embodiments of the present disclosure, there is provided a page display device, including:

the data acquisition module is configured to execute a start instruction of an application program in response to a target account, acquire attribute information of the target account and acquire an open page of the application program;

a target media content generation module configured to perform generation of target media content corresponding to the target account based on attribute information of the target account and preset media content;

The target open screen page generation module is configured to splice the target media content in the open screen page and generate a target open screen page corresponding to the target account;

and the display module is configured to display a target open page corresponding to the target account in the starting process of the application program.

In one embodiment, the attribute information of the target account includes an account identifier of the target account; the target media content generation module is configured to perform: and splicing the account identifier with preset media content based on the account identifier of the target account to obtain spliced target media content corresponding to the target account.

In one embodiment, the apparatus further comprises: the content determining module of the account identifier is configured to acquire the length of the account identifier; and determining the content of the account identifier spliced with the preset media content in the account identifier based on the length of the account identifier and the target length.

In one embodiment, the target media content generation module is further configured to perform: and splicing the account identifier before the first character of the preset media content to obtain the spliced target media content corresponding to the target account.

In one embodiment, the attribute information of the target account includes location information of the target account; the target media content generation module is configured to perform: determining a corresponding place name based on the position information of the target account; and splicing the place name and the preset media content according to the display form of the target media content to generate target media content corresponding to the target account.

In one embodiment, the apparatus further includes an open page template generation module configured to perform: before acquiring an open screen page of the application program, acquiring description information of the application program; generating an open screen page template corresponding to the classification based on the description information of the application program and the page resources classified in advance; the data acquisition module is configured to perform: and obtaining category information corresponding to the current moment, searching a screen opening page template matched with the category information, and taking the matched screen opening page template as a screen opening page of the application program.

In one embodiment, the target open page generation module is configured to perform: and splicing the target media content in the open screen page in a floating layer mode to generate a target open screen page corresponding to the target account, wherein the area of the target media content is smaller than that of the open screen page.

According to a fourth aspect of embodiments of the present disclosure, there is provided a page display device, including:

the data acquisition module is configured to execute a starting instruction of an application program of a target account sent by a receiving client, acquire attribute information of the target account and acquire an open page of the application program;

the pre-sending module is configured to execute returning the target open screen page to the client, wherein the target open screen page is used for indicating the client to display the target open screen page in the process of starting the application program.

According to a fifth aspect of embodiments of the present disclosure, there is provided an electronic device, comprising: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to cause the electronic device to perform the page presentation method described in any one of the embodiments of the first aspect.

According to a sixth aspect of embodiments of the present disclosure, there is provided a server comprising: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions such that the processor performs the page exposing method described in any embodiment of the second aspect.

According to a seventh aspect of embodiments of the present disclosure, there is provided a storage medium, which when executed by a processor of an electronic device or server, enables the electronic device or server to perform the page presentation method described in any one of the embodiments of the first or second aspects.

According to an eighth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program stored in a readable storage medium, from which at least one processor of a device reads and executes the computer program, causing the device to perform the page presentation method as described in any one of the embodiments of the first or second aspects.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects: the method comprises the steps of responding to a starting instruction of a target account to an application program, obtaining attribute information of the target account and obtaining an open screen page of the application program, generating target media content corresponding to the target account based on the attribute information of the target account and preset media content, splicing the target media content in the open screen page, generating a target open screen page corresponding to the target account, and displaying the target open screen page corresponding to the target account in the starting process of the application program. Because the target media content is related to the corresponding attribute information and the attribute information of each account is different, the target open screen page generated based on the target media content is also related to the account, so that the attraction to the user is improved, and the corresponding conversion rate is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

FIG. 1 is an application environment diagram illustrating a page presentation method according to an example embodiment.

FIG. 2 is a flowchart illustrating a page presentation method according to an exemplary embodiment.

FIG. 3 is a schematic diagram illustrating steps for generating target media content according to an exemplary embodiment.

Fig. 4 is a schematic diagram illustrating a step of generating target media content according to another exemplary embodiment.

FIG. 5 is a schematic diagram illustrating the step of acquiring an open page, according to an exemplary embodiment.

FIG. 6A is a diagram illustrating a presentation of an open page template, according to an example embodiment.

FIG. 6B is a diagram showing a target open page, according to an example embodiment.

Fig. 7 is a flowchart illustrating a page presentation method according to another exemplary embodiment.

FIG. 8 is a block diagram illustrating a page presentation device, according to an example embodiment.

Fig. 9 is a block diagram illustrating a page presentation device according to another exemplary embodiment.

Fig. 10 is a block diagram of an electronic device, according to an example embodiment.

Fig. 11 is a block diagram of a server, according to an example embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

The data (account attributes, location information, etc.) to which the present disclosure relates may be data that is authorized by the user or sufficiently authorized by the parties.

The page display method provided by the disclosure can be applied to an application environment as shown in fig. 1. Wherein the terminal 110 interacts with the server 120 through a network. Specifically, the terminal 110 is provided with a client of an application program, and the server 120 is a background server corresponding to the client of the application program. The terminal 110 may be, but not limited to, various personal computers, notebook computers, smart phones, tablet computers, and portable wearable devices, and the server 120 may be implemented as a stand-alone server or a server cluster composed of a plurality of servers.

The page display method provided in this embodiment may be applied to the terminal 110 or the server 120, and implemented through interaction with the terminal 110. As shown in fig. 2, a page display method is provided, and this embodiment is illustrated by taking the application of the method to a terminal as an example, and includes the following steps:

in step S210, attribute information of the target account and an open page of the application program are acquired in response to a start instruction of the target account for the application program.

The target account refers to a user account which is currently operated by the application program to start the application program. The start instruction is an instruction or command for instructing the terminal to start the application program. The attribute information of the target account includes, but is not limited to, account identification of the target account or location information of the target account. The open screen page is a page with propaganda or popularization which is displayed in a picture or video mode in the starting process of the application program, the display duration is generally about 5 seconds, and the open screen page is automatically closed and enters the main page of the application program after the display is completed. Specifically, the open screen page may be preset, or may be obtained from a software service package accessed by a third party having an advertisement service. In this embodiment, when the target account needs to use a certain application program in the terminal, a start instruction of the application program is initiated by the terminal, for example, by clicking an icon of the corresponding application program in the terminal, a start instruction of the application program is initiated. The terminal responds to the starting instruction, acquires attribute information of the target account based on the identification of the target account, and acquires a screen opening page from a software service package accessed by a third party or acquires a preset screen opening page.

In step S220, a target media content corresponding to the target account is generated based on the attribute information of the target account and the preset media content.

The preset media content refers to preset advertisement content, including brand propaganda or promotion content, and also can be propaganda or promotion content of related products. Since the fixed advertisement content is displayed in the current open screen advertisement, that is, the advertisement content seen by each person is the same, the personalized appeal is lacking. Based on the information, the method and the device generate target media content corresponding to the target account by combining the attribute information of the target account and the preset media content. It will be appreciated that the target media content includes attribute information of the target account, and the attribute information of each account is different, so that the target media content finally generated is different. And because the finally generated target media content is related to the corresponding account, the attraction to the user can be improved.

In step S230, the target media content is spliced in the open screen page, and a target open screen page corresponding to the target account is generated.

Specifically, the target media content is spliced in the open screen page, and the spliced target open screen page corresponding to the target account is obtained as the target media content is related to the corresponding account, and is the final display page.

In step S240, during the starting process of the application program, a target open page corresponding to the target account is displayed.

Specifically, in the starting process of the application program, a target open screen page corresponding to the target account is displayed, so that the attraction to the user is improved.

According to the page display method, the attribute information of the target account and the open screen page of the application program are obtained by responding to the starting instruction of the target account to the application program, the target media content corresponding to the target account is generated based on the attribute information of the target account and the preset media content, the target media content is spliced in the open screen page, the target open screen page corresponding to the target account is generated, and then the target open screen page corresponding to the target account is displayed in the starting process of the application program. Because the target media content is related to the corresponding attribute information and the attribute information of each account is different, the target open screen page generated based on the target media content is also related to the account, so that the attraction to the user is improved, and the corresponding conversion rate is improved.

In an exemplary embodiment, the attribute information of the target account may include an account identification of the target account; generating target media content corresponding to the target account based on the attribute information of the target account and the preset media content, wherein the method specifically comprises the following steps: and splicing the account identifier with the preset media content based on the account identifier of the target account to obtain spliced target media content corresponding to the target account. Where account identification refers to a name used to identify the identity of a user when the user logs into an application, e.g., a nickname used by the user, etc. Therefore, in this embodiment, the account identifier is spliced with the preset media content based on the account identifier of the target account, so that the target media content corresponding to the target account can be obtained, and the attraction to the user can be improved because the target media content is related to the account.

Specifically, in an exemplary embodiment, as shown in fig. 3, the splicing the account identifier with the preset media content specifically includes:

in step S310, the length of the account identifier is acquired.

The length of the account identifier refers to the length of a character corresponding to the account identifier, that is, the length of a character corresponding to a nickname used by the user. For example, if the nickname used by the user includes 5 Chinese characters and 3 letters, the corresponding character length is 8.

In step S320, based on the length of the account identifier and the target length, the content of the account identifier spliced with the preset media content in the account identifier is determined.

The target length refers to the maximum length of characters in the account identifier spliced when the target media content is generated. Due to the limitation of the terminal display interface, when the account identifier is too long, the preset media content can not be displayed after the target media content is generated. Based on this, the embodiment may preset a target length of the account identifier for performing the splicing, and determine whether the length of the account identifier is greater than the target length before generating the target media content. If the length of the account identifier is not greater than (i.e. less than or equal to) the target length, taking all contents of the target account as spliced account identifier contents; if the length of the account identifier is greater than the target length, starting from the first character of the account identifier, intercepting the content with the target length as the spliced content of the account identifier. It is understood that the target length may be a fixed value set in advance, or may be a different value set based on a difference in display size of the terminal.

In step S330, the content identified based on the determined account is spliced with the preset media content to obtain the target media content corresponding to the target account.

Specifically, based on the content of the account identifier spliced with the preset media content in the determined account identifier, splicing the content with the preset media content, thereby obtaining the target media content corresponding to the target account. In this embodiment, in order to improve the attention of the user to the target media content, the account identification content may be spliced before the first character of the preset media content, that is, the account identification content is displayed at the primary position, so as to enhance the attraction to the user and improve the corresponding conversion rate.

In the above embodiment, based on the difference of the lengths of the account identifiers, all or part of the account identifiers are intercepted and spliced with the preset media content to generate the target media content corresponding to the target account, so that the display effect of the target media content is improved.

In an exemplary embodiment, the attribute information of the target account may include location information of the target account; then, as shown in fig. 4, the generating the target media content corresponding to the target account based on the attribute information of the target account and the preset media content may specifically include:

In step S410, the corresponding place name is determined based on the location information of the target account.

The location information of the target account refers to the current location of the target account, for example, BB city of AA province. It is generally obtained by GPS (Global Positioning System ) positioning, which is not limited in this embodiment. It can be understood that no matter what way is adopted to obtain the location information of the target account or the attribute information such as the account identifier, the attribute information is obtained after the target account is fully authorized. Specifically, the place name is a location name determined based on the current location of the target account, and the corresponding range can be set as required. For example, if the current location of the target account is determined by province, the corresponding place name may be determined as AA, and if the current location of the target account is determined by city, the corresponding place name may be determined as BB.

In step S420, the destination name and the preset media content are spliced according to the display form of the target media content, so as to generate the target media content corresponding to the target account.

The display form of the target media content can be a preset display template, and the target media content is obtained by splicing the place name and the preset media content in different forms. For example, the spliced target media content can be' Hi, beijing friend, autumn and winter explosion-! "also can be" autumn and winter explosion type, "the friends in Beijing can see-! ". In this embodiment, the destination name and the preset media content are spliced based on the display form of the target media content, so as to generate the target media content corresponding to the target account.

In an exemplary embodiment, the environment state corresponding to the location information may also be acquired based on the location information of the target account, and the target media content may be correspondingly displayed based on the environment state. The environmental conditions include, but are not limited to, weather conditions (e.g., sunny days, rainy days, etc.), air conditions (e.g., excellent, good, and pollution levels, etc.), etc. Fig. 6B is a schematic illustration of a target open screen page, as shown in fig. 6B, when the environmental state is a weather state, and if the environmental state corresponding to the location information obtained based on the location information of the target account is raining, the background corresponding to the area in fig. 6B in which the target media content is displayed may be a corresponding raining state.

In the above embodiment, the corresponding place name is determined based on the position information of the target account, and the place name and the preset media content are spliced according to the display form of the target media content, so as to generate the target media content corresponding to the target account. Which improves the attractiveness to the user by adding location information associated with the user when generating the target media content.

In an exemplary embodiment, as shown in fig. 5, acquiring an open page of an application program may specifically include:

In step S510, description information of an application program is acquired.

The description information of the application program comprises an icon of the application program, a name of the application program, a brand logo or a number of the application program and the like. Because the open screen page is a page with brand promotion or popularization which is displayed in a picture or video mode in the starting process of the application program, in the embodiment, the description information of the application program is obtained, so that a corresponding open screen page template is generated based on the description information of the application program through subsequent steps.

In step S520, an open page template corresponding to the classification is generated based on the description information of the application program and the page resources classified in advance.

The page resource refers to a picture resource for generating an open page. The classification is a process of classifying page resources based on specific picture information and in combination with certain classification basis. Specifically, the classification basis of the present embodiment may include, but is not limited to, seasons, holidays, and environmental conditions, wherein the environmental conditions include, but are not limited to, weather conditions (such as sunny days, rainy days, etc.), air conditions (such as excellent, good, and pollution levels, etc.), and the like. For example, taking the classification basis as a season as an example, the category of each page resource is determined based on specific picture information in the page resource, such as belonging to the spring category, the summer category, the autumn category, or the winter category. And generating an open screen page template corresponding to the classification based on the description information of the application program and the classified page resources. The open screen page template is obtained based on original page resources and is obtained by loading description information of an application program in the page resources, and the specific form of the open screen page template is shown in fig. 6A. And because the page resources are correspondingly classified based on the classification basis, the obtained open screen page template also has the corresponding classification.

In step S530, category information corresponding to the current time is obtained, a screen opening page template matched with the category information is searched, and the matched screen opening page template is used as a screen opening page of the application program.

The current time refers to a time when a start instruction of the application program is initiated. The category information corresponding to the current time may be a category corresponding to the current time determined based on time, such as season, holiday, etc. But may also be a category determined based on the current time of day environmental conditions including, but not limited to, weather conditions (e.g., sunny days, rainy days, etc.), air conditions (e.g., excellent, good, and pollution levels, etc.), etc. For example, taking the environmental state as the weather state as an example, the corresponding category may be determined based on the weather state corresponding to the current geographic position of the target account at the current moment, so as to find the open screen page template matched with the category information, and take the matched open screen page template as the open screen page of the application program.

In the above embodiment, the description information of the application program is obtained, the open screen page template corresponding to the classification is generated based on the description information of the application program and the page resources classified in advance, the category information corresponding to the current moment is obtained, the open screen page template matched with the category information is searched, and the matched open screen page template is used as the open screen page of the application program. The method can obtain Jing Kaibing pages which are more fit to the current use field than the method for obtaining the open screen pages from the software service package accessed by the third party with the advertisement service.

In an exemplary embodiment, the target media content is spliced in the open screen page, and the generation of the target open screen page corresponding to the target account specifically includes: and splicing target medium contents in the open screen page in a floating layer mode to generate a target open screen page corresponding to the target account, wherein the area of the target medium contents is smaller than that of the open screen page. The floating layer is spliced by a layer mode. As shown in fig. 6B, the area of the target media content is usually far smaller than the area of the open screen page, so that the target media content is displayed on the open screen page layer by the floating layer, and only the area of part of the open screen page needs to be blocked, thereby guaranteeing the display effect.

In an exemplary embodiment, as shown in fig. 7, a page displaying method is provided, and this embodiment is described by taking the application of the method to a server as an example, and includes the following steps:

in step S710, a start instruction of an application program of a target account sent by a client is received, attribute information of the target account is obtained, and an open page of the application program is obtained.

Specifically, when the target account needs to use a certain application program, a start instruction of the application program is initiated, for example, by clicking an icon of the corresponding application program in the terminal, and the start instruction of the application program is initiated. The corresponding application program, namely the client responds to the starting instruction and sends the starting instruction to the server. After receiving the starting instruction, the server acquires attribute information of the target account based on the identification of the target account, and acquires a screen opening page from a software service package accessed by a third party, or acquires a preset screen opening page.

In step S720, a target media content corresponding to the target account is generated based on the attribute information of the target account and the preset media content.

The preset media content refers to preset advertisement content, including brand propaganda or promotion content, and also can be propaganda or promotion content of related products. Because the fixed advertisement content is displayed in the current open screen advertisement, that is, the advertisement content seen by each person is the same, the current open screen advertisement lacks appeal to users. Based on the information, the method and the device generate target media content corresponding to the target account by combining the attribute information of the target account and the preset media content. It will be appreciated that the target media content includes attribute information of the target account, and the attribute information of each account is different, so that the target media content finally generated is different. And because the finally generated target media content is related to the corresponding account, the attraction to the user can be improved.

In step S730, the target media content is spliced in the open screen page, and a target open screen page corresponding to the target account is generated.

In step S740, the target open page is returned to the client.

Specifically, the server returns the generated target open screen page to the client. The target open screen page is used for indicating the client to display the target open screen page in the process of starting the application program.

According to the page display method, the attribute information of the target account and the open screen page of the application program are obtained by receiving the starting instruction of the application program of the target account sent by the client, the target media content corresponding to the target account is generated based on the attribute information of the target account and the preset media content, the target media content is spliced in the open screen page, the target open screen page corresponding to the target account is generated, and then the target open screen page is returned to the client, so that the client displays the target open screen page corresponding to the target account in the process of starting the application program. Because the target media content is related to the corresponding attribute information and the attribute information of each account is different, the target open screen page generated based on the target media content is also related to the account, so that the attraction to the user is improved, and the corresponding conversion rate is improved.

In an exemplary embodiment, the attribute information of the target account includes an account identification of the target account; generating target media content corresponding to the target account based on the attribute information of the target account and preset media content, including: and splicing the account identifier with the preset media content based on the account identifier of the target account to obtain spliced target media content corresponding to the target account.

In an exemplary embodiment, the account identifier is spliced with the preset media content, specifically, the account identifier of the target account is spliced before the first character of the preset media content, so as to obtain the spliced target media content corresponding to the target account.

In an exemplary embodiment, the account identifier is spliced with the preset media content, and the method further includes: acquiring the length of the account identifier; and determining the content of the account identifier spliced with the preset media content in the account identifier based on the length of the account identifier and the target length, and further splicing the determined content of the account identifier with the preset media content. Specifically: if the length of the account identifier is greater than the target length, starting from the first character of the account identifier, intercepting the content with the target length, taking the intercepted content with the target length as the content of the account identifier spliced with the preset media content, and splicing the content with the preset media content, so that the spliced target media content corresponding to the target account is obtained. If the length of the account identifier is not greater than the target length, taking all the contents of the account identifier as the contents of the account identifier spliced with the preset media content, and splicing the contents with the preset media content to obtain the spliced target media content corresponding to the target account.

In an exemplary embodiment, the attribute information of the target account includes location information of the target account; generating target media content corresponding to the target account based on the attribute information of the target account and preset media content, including: determining a corresponding place name based on the position information of the target account; and splicing the place name and the preset media content according to the display form of the target media content to generate target media content corresponding to the target account.

In an exemplary embodiment, before acquiring the open page of the application program, the method further includes: acquiring description information of the application program; and generating an open screen page template corresponding to the classification based on the description information of the application program and the page resources classified in advance.

In an exemplary embodiment, obtaining an open page of the application program includes: and obtaining category information corresponding to the current moment, searching a screen opening page template matched with the category information, and taking the matched screen opening page template as a screen opening page of the application program.

In an exemplary embodiment, the target media content is spliced in the open screen page, and the generation of the target open screen page corresponding to the target account specifically includes: and splicing the target media content in the open screen page in a floating layer mode to generate a target open screen page corresponding to the target account, wherein the area of the target media content is smaller than that of the open screen page.

It should be understood that, although the steps in the flowcharts of fig. 1 to 7 are shown in order as indicated by the arrows, these steps are not necessarily performed in order as indicated by the arrows. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least a portion of the steps of fig. 1-7 may include multiple steps or stages that are not necessarily performed at the same time, but may be performed at different times, nor does the order in which the steps or stages are performed necessarily occur sequentially, but may be performed alternately or alternately with at least a portion of the steps or stages in other steps or other steps.

FIG. 8 is a block diagram of a page presentation device, according to an example embodiment. Referring to FIG. 8, the apparatus includes a data acquisition module 802, a target media content generation module 804, a target open page generation module 806, and a presentation module 808, wherein:

a data acquisition module 802 configured to execute an instruction for responding to a start of an application program by a target account, acquire attribute information of the target account, and acquire an open page of the application program;

A target media content generation module 804 configured to perform generation of target media content corresponding to the target account based on attribute information of the target account and preset media content;

a target open page generation module 806 configured to perform stitching the target media content in the open page, and generate a target open page corresponding to the target account;

and the display module 808 is configured to execute displaying a target open page corresponding to the target account in the starting process of the application program.

In one embodiment, the attribute information of the target account includes an account identification of the target account; the target media content generation module is configured to perform: and splicing the account identifier with preset media content based on the account identifier of the target account to obtain spliced target media content corresponding to the target account.

In one embodiment, the apparatus further comprises an open page template generation module configured to perform: before acquiring an open screen page of the application program, acquiring description information of the application program; generating an open screen page template corresponding to the classification based on the description information of the application program and the page resources classified in advance; the data acquisition module is configured to perform: and obtaining category information corresponding to the current moment, searching a screen opening page template matched with the category information, and taking the matched screen opening page template as a screen opening page of the application program.

The specific manner in which the respective modules perform the operations in the apparatus of the above embodiments has been described in detail in the embodiments related to the method (the embodiments shown in fig. 1 to 6), and will not be described in detail here.

FIG. 9 is a block diagram of a page presentation device, according to an example embodiment. Referring to fig. 9, the apparatus includes a data acquisition module 902, a target media content generation module 904, a target open screen page generation module 906, and a transmission module 908, wherein:

the data acquisition module 902 is configured to execute a start instruction of an application program of a target account sent by a receiving client, acquire attribute information of the target account and acquire an open page of the application program;

a target media content generation module 904 configured to perform generation of target media content corresponding to the target account based on attribute information of the target account and preset media content;

A target open page generation module 906 configured to perform stitching the target media content in the open page, and generate a target open page corresponding to the target account;

and the sending module 908 is configured to perform returning the target open screen page to the client, where the target open screen page is used to instruct the client to display the target open screen page in the process of starting the application program.

The specific manner in which the respective modules perform the operations in the apparatus of the above embodiment has been described in detail in relation to the embodiment of the method corresponding to fig. 7, and will not be described in detail here.

Fig. 10 is a block diagram illustrating an apparatus Z00 for page presentation according to an exemplary embodiment. For example, device Z00 may be a mobile phone, computer, digital broadcast terminal, messaging device, game console, tablet device, medical device, exercise device, personal digital assistant, or the like.

Referring to fig. 10, device Z00 may include one or more of the following components: a processing component Z02, a memory Z04, a power component Z06, a multimedia component Z08, an audio component Z10, an input/output (I/O) interface Z12, a sensor component Z14, and a communication component Z16.

The processing component Z02 generally controls overall operation of the device Z00, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component Z02 may include one or more processors Z20 to execute instructions to perform all or part of the steps of the methods described above. Further, the processing component Z02 may include one or more modules that facilitate interactions between the processing component Z02 and other components. For example, the processing component Z02 may include a multimedia module to facilitate interaction between the multimedia component Z08 and the processing component Z02.

The memory Z04 is configured to store various types of data to support operations at the device Z00. Examples of such data include instructions for any application or method operating on device Z00, contact data, phonebook data, messages, pictures, video, and the like. The memory Z04 may be implemented by any type of volatile or non-volatile memory device or combination thereof, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk, or optical disk.

The power supply component Z06 provides power to the various components of the device Z00. Power component Z06 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for device Z00.

The multimedia component Z08 comprises a screen between said device Z00 and the user providing an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may sense not only the boundary of a touch or slide action, but also the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component Z08 includes a front camera and/or a rear camera. The front camera and/or the rear camera may receive external multimedia data when the device Z00 is in an operation mode, such as a photographing mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

The audio component Z10 is configured to output and/or input an audio signal. For example, the audio component Z10 includes a Microphone (MIC) configured to receive external audio signals when the device Z00 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may be further stored in the memory Z04 or transmitted via the communication component Z16. In some embodiments, the audio component Z10 further comprises a speaker for outputting audio signals.

The I/O interface Z12 provides an interface between the processing component Z02 and a peripheral interface module, which may be a keyboard, click wheel, button, etc. These buttons may include, but are not limited to: homepage button, volume button, start button, and lock button.

Sensor assembly Z14 includes one or more sensors for providing status assessment of various aspects of device Z00. For example, sensor assembly Z14 may detect the on/off state of device Z00, the relative positioning of the assemblies, such as the display and keypad of device Z00, the sensor assembly Z14 may also detect the change in position of device Z00 or a component of device Z00, the presence or absence of user contact with device Z00, the orientation or acceleration/deceleration of device Z00, and the change in temperature of device Z00. The sensor assembly Z14 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. The sensor assembly Z14 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly Z14 may also include an acceleration sensor, a gyroscopic sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component Z16 is configured to facilitate wired or wireless communication between the device Z00 and other devices. Device Z00 may access a wireless network based on a communication standard, such as WiFi, an operator network (e.g., 2G, 3G, 4G, or 5G), or a combination thereof. In one exemplary embodiment, the communication component Z16 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component Z16 further includes a Near Field Communication (NFC) module to facilitate short range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, device Z00 may be implemented by one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic components for performing the methods described above.

In an exemplary embodiment, a computer readable storage medium is also provided, such as a memory Z04, comprising instructions executable by the processor Z20 of the device Z00 to perform the above method. For example, the computer readable storage medium may be ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.

Fig. 11 is a block diagram illustrating an apparatus S00 for page presentation according to an exemplary embodiment. For example, device S00 may be a server. Referring to FIG. 11, device S00 includes a processing component S20 that further includes one or more processors, and memory resources represented by memory S22, for storing instructions, such as applications, that are executable by processing component S20. The application program stored in the memory S22 may include one or more modules each corresponding to a set of instructions. Further, the processing component S20 is configured to execute instructions to perform the page presentation method described above.

Device S00 can also include a power component S24 configured to perform power management of device S00, a wired or wireless network interface S26 configured to connect device S00 to a network, and an input/output (I/O) interface S28. Device S00 may operate based on an operating system stored in memory S22, such as Windows Server, mac OS X, unix, linux, freeBSD, or the like.

In an exemplary embodiment, a computer readable storage medium is also provided, such as a memory S22, comprising instructions executable by a processor of the device S00 to perform the above method. The storage medium may be a computer readable storage medium, which may be, for example, ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.

In an exemplary embodiment, there is also provided a computer program product comprising a computer program stored in a readable storage medium, from which at least one processor of a device reads and executes the computer program, causing the device to perform the page presentation method described in the above embodiments.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any adaptations, uses, or adaptations of the disclosure following the general principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method of displaying a page, the method comprising:

responding to a starting instruction of a target account to an application program, acquiring attribute information of the target account and acquiring an open screen page of the application program, wherein the attribute information of the target account comprises at least one of account identification of the target account and position information of the target account;

generating target medium content corresponding to the target account based on the attribute information of the target account and preset medium content, wherein the target medium content comprises the attribute information of the target account and also has a background display state, and the background display state corresponds to the environment state of the position information of the target account;

2. The page display method as recited in claim 1, wherein the attribute information of the target account includes an account identification of the target account; the generating the target media content corresponding to the target account based on the attribute information of the target account and the preset media content includes:

And splicing the account identifier with preset media content based on the account identifier of the target account to obtain spliced target media content corresponding to the target account.

3. The page display method as recited in claim 2, wherein before the account identifier is spliced with the preset media content, the method further comprises:

acquiring the length of the account identifier;

and determining the content of the account identifier spliced with the preset media content in the account identifier based on the length of the account identifier and the target length.

4. The method for displaying a page according to claim 2, wherein the splicing the account identifier with the preset media content comprises:

and splicing the account identifier before the first character of the preset media content.

5. The page display method as recited in claim 1, wherein the attribute information of the target account includes location information of the target account; the generating the target media content corresponding to the target account based on the attribute information of the target account and the preset media content includes:

determining a corresponding place name based on the position information of the target account;

And splicing the place name and the preset media content according to the display form of the target media content to generate target media content corresponding to the target account.

6. The page presentation method as claimed in any one of claims 1 to 5, wherein before the acquiring the open page of the application program, the method further comprises:

acquiring description information of the application program;

and generating an open screen page template corresponding to the classification based on the description information of the application program and the page resources classified in advance.

7. The method for displaying a page according to claim 6, wherein the obtaining the open page of the application program includes:

and obtaining category information corresponding to the current moment, searching a screen opening page template matched with the category information, and taking the matched screen opening page template as a screen opening page of the application program.

8. The method for displaying a page according to any one of claims 1 to 5, wherein the splicing the target media content in the open screen page generates a target open screen page corresponding to the target account, and includes:

and splicing the target media content in the open screen page in a floating layer mode to generate a target open screen page corresponding to the target account, wherein the area of the target media content is smaller than that of the open screen page.

9. A method of displaying a page, the method comprising:

receiving a starting instruction of an application program of a target account sent by a client, acquiring attribute information of the target account and acquiring an open screen page of the application program, wherein the attribute information of the target account comprises at least one of account identification of the target account and position information of the target account;

10. The page display method as recited in claim 9, wherein the attribute information of the target account includes an account identification of the target account; the generating the target media content corresponding to the target account based on the attribute information of the target account and the preset media content includes:

11. The page display method as recited in claim 10, wherein before the account identifier is spliced with the preset media content, the method further comprises:

acquiring the length of the account identifier;

12. The method for displaying a page according to claim 10, wherein the splicing the account identifier with the preset media content comprises:

13. The page display method as recited in claim 10, wherein the attribute information of the target account includes location information of the target account; the generating the target media content corresponding to the target account based on the attribute information of the target account and the preset media content includes:

14. The page presentation method as claimed in any one of claims 9 to 13, wherein before the acquiring the open page of the application program, the method further comprises:

acquiring description information of the application program;

15. The method for displaying a page according to claim 14, wherein the obtaining the open page of the application program includes:

16. The method for displaying a page according to any one of claims 9 to 13, wherein the splicing the target media content in the open screen page, generating a target open screen page corresponding to the target account, includes:

17. A page display device, comprising:

the data acquisition module is configured to execute a start instruction of a target account to an application program, acquire attribute information of the target account and acquire an open page of the application program, wherein the attribute information of the target account comprises at least one of account identification of the target account and position information of the target account;

a target media content generation module configured to execute generation of target media content corresponding to the target account based on attribute information of the target account and preset media content, wherein the target media content comprises the attribute information of the target account, and the target media content also has a background display state, and the background display state corresponds to an environment state of position information of the target account;

18. The apparatus of claim 17, wherein the attribute information of the target account comprises an account identification of the target account; the target media content generation module is configured to perform:

19. The apparatus of claim 18, wherein the apparatus further comprises:

the content determining module of the account identifier is configured to acquire the length of the account identifier; and determining the content of the account identifier spliced with the preset media content in the account identifier based on the length of the account identifier and the target length.

20. The apparatus of claim 18, wherein the target media content generation module is further configured to perform:

and splicing the account identifier before the first character of the preset media content to obtain the spliced target media content corresponding to the target account.

21. The apparatus of claim 17, wherein the attribute information of the target account comprises location information of the target account; the target media content generation module is configured to perform:

22. The apparatus according to any one of claims 17 to 21, further comprising an open screen page template generation module configured to perform:

before acquiring an open screen page of the application program, acquiring description information of the application program; generating an open screen page template corresponding to the classification based on the description information of the application program and the page resources classified in advance;

the data acquisition module is configured to perform: and obtaining category information corresponding to the current moment, searching a screen opening page template matched with the category information, and taking the matched screen opening page template as a screen opening page of the application program.

23. The apparatus of any of claims 17 to 21, wherein the target open page generation module is configured to perform:

24. A page display device, comprising:

the system comprises a data acquisition module, a data processing module and a storage module, wherein the data acquisition module is configured to execute a starting instruction of an application program of a target account sent by a receiving client, acquire attribute information of the target account and acquire an open page of the application program, and the attribute information of the target account comprises at least one of account identification of the target account and position information of the target account;

25. The apparatus of claim 24, wherein the attribute information of the target account comprises an account identification of the target account; the target media content generation module is configured to perform:

26. The apparatus of claim 25, wherein the apparatus further comprises:

27. The apparatus of claim 25, wherein the target media content generation module is further configured to perform:

28. The apparatus of claim 24, wherein the attribute information of the target account comprises location information of the target account; the target media content generation module is configured to perform:

29. The apparatus of any of claims 24 to 28, further comprising an open screen page template generation module configured to perform:

30. The apparatus of any of claims 24 to 28, wherein the target open page generation module is configured to perform:

31. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the page presentation method of any one of claims 1 to 8.

32. A server, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the page presentation method of any of claims 9 to 16.

33. A computer readable storage medium, wherein instructions in the computer readable storage medium, when executed by a processor, enable the execution of the page presentation method of any one of claims 1 to 16.

34. A computer program product comprising a computer program, characterized in that the computer program, when executed by a processor, implements the page presentation method of any of claims 1 to 16.