[go: up one dir, main page]

CN113129076A - Advertisement audience distinguishing method, device and equipment - Google Patents

Advertisement audience distinguishing method, device and equipment Download PDF

Info

Publication number
CN113129076A
CN113129076A CN202110505055.8A CN202110505055A CN113129076A CN 113129076 A CN113129076 A CN 113129076A CN 202110505055 A CN202110505055 A CN 202110505055A CN 113129076 A CN113129076 A CN 113129076A
Authority
CN
China
Prior art keywords
terminal
frequency
advertisement
boot
family members
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN202110505055.8A
Other languages
Chinese (zh)
Inventor
张康
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Guangdong Huanwang Technology Co Ltd
Original Assignee
Guangdong Huanwang Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Guangdong Huanwang Technology Co Ltd filed Critical Guangdong Huanwang Technology Co Ltd
Priority to CN202110505055.8A priority Critical patent/CN113129076A/en
Publication of CN113129076A publication Critical patent/CN113129076A/en
Pending legal-status Critical Current

Links

Images

Classifications

    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0254Targeted advertisements based on statistics

Landscapes

  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Probability & Statistics with Applications (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

本发明涉及一种广告受众区分方法、装置及设备,属于IT技术领域,该广告受众区分方法通过获取终端预设时间段内的开机情况,所述开机情况包括:开机次数和开机时间;根据所述开机次数和开机时间,计算所述终端的开机频率;根据终端对应的开机频率的高低,和广告订单周期长度,区分广告受众,对所述终端进行广告订单投放。通过开机频率,来确定终端的使用情况,从而根据使用情况来区分广告受众,若开机频率高,则说明广告受众为优质受众,对终端投放广告订单周期长度短见效快的广告,从而在一定程度上节约了广告资源。

Figure 202110505055

The invention relates to a method, device and equipment for distinguishing advertisement audiences, belonging to the technical field of IT. The method for distinguishing advertisement audiences obtains the start-up situation of a terminal within a preset time period, and the start-up situation includes: the number of times of start-up and the start-up time; The boot frequency and boot time of the terminal are calculated; according to the level of the boot frequency corresponding to the terminal and the length of the advertisement order cycle, the advertisement audience is distinguished, and the advertisement order is placed on the terminal. The usage of the terminal is determined by the frequency of startup, so as to distinguish the advertising audience according to the usage. If the startup frequency is high, it means that the advertising audience is a high-quality audience, and the terminal is placed with short advertising order cycle. Save advertising resources.

Figure 202110505055

Description

Advertisement audience distinguishing method, device and equipment
Technical Field
The invention belongs to the technical field of IT, and particularly relates to a method, a device and equipment for distinguishing advertisement audiences.
Background
Public service advertisements, commercial advertisements and the like are played at a terminal, and the technology becomes quite common in the prior art. For example, when a merchant places an advertisement, the merchant generally selects national or regional communication, so that the terminal in the region is turned on, and the placed advertisement is received.
However, many times, the user using the terminal, or viewing the terminal, does not need the product in the commercial, which may be wasteful of advertising resources.
Disclosure of Invention
The invention provides a method, a device and equipment for distinguishing advertisement audiences, which are used for solving the technical problem of advertisement resource waste in the prior art.
The technical scheme provided by the invention is as follows:
in one aspect, a method of advertising audience differentiation, comprising:
the method comprises the steps of obtaining a starting-up condition in a preset time period of a terminal, wherein the starting-up condition comprises the following steps: the number of times and time of booting;
calculating the starting-up frequency of the terminal according to the starting-up times and the starting-up time;
according to the starting frequency corresponding to the terminal and the advertisement order cycle length, advertisement audiences are distinguished, and advertisement orders are put in the terminal.
Optionally, the step of distinguishing advertisement audiences according to the starting frequency and the advertisement order cycle length corresponding to the terminal, and delivering the advertisement order to the terminal includes:
judging whether the starting-up frequency is higher than a preset frequency, and if the starting-up frequency is higher than the preset frequency, putting an advertisement order with a cycle length lower than a preset cycle length threshold value to the terminal;
and if the starting frequency is lower than or equal to the preset frequency, releasing the advertisement orders with the cycle length higher than or equal to the preset cycle length threshold value to the terminal.
Optionally, the step of distinguishing advertisement audiences according to the starting frequency and the advertisement order cycle length corresponding to the terminal, and delivering the advertisement order to the terminal includes:
estimating the number of the family members corresponding to the terminal according to the starting frequency;
estimating the age condition of family members corresponding to the terminal according to the starting time;
and according to the number of the family members, the age condition of the family members and the length of the advertisement order period, putting the advertisement order into the terminal.
Optionally, the estimating, according to the starting-up frequency, the number of the family members corresponding to the terminal includes:
determining single-person starting-up frequency of each person in a week based on the big data;
estimating the number of the family members corresponding to the terminal according to the single starting-up frequency and the starting-up frequency;
the estimating the age condition of the family member corresponding to the terminal according to the starting-up time comprises the following steps:
estimating the starting time of people in different age groups based on big data;
and estimating the age bracket of the family member corresponding to the terminal according to the starting time of the people in different age brackets.
Optionally, the advertising order delivery is performed on the terminal according to the number of the family members, the age of the family members and the advertising order cycle length, and the method includes:
if the number of the family members corresponding to the terminal exceeds the number threshold, putting an advertisement order with the cycle length lower than a preset cycle length threshold to the terminal; and according to the age group of the family member corresponding to the terminal, putting an advertisement order corresponding to the age group into the terminal.
In yet another aspect, an advertising audience distinguishing apparatus includes: the device comprises an acquisition module, a calculation module and a distinguishing module;
the obtaining module is configured to obtain a startup situation within a preset time period of the terminal, where the startup situation includes: the number of times and time of booting;
the computing module is used for computing the starting-up frequency of the terminal according to the starting-up times and the starting-up time;
the distinguishing module is used for distinguishing advertisement audiences according to the corresponding starting frequency of the terminal and the length of the advertisement order period and putting the advertisement order on the terminal.
Optionally, the distinguishing module is configured to determine whether the starting frequency is higher than a preset frequency, and if the starting frequency is higher than the preset frequency, put an advertisement order with a cycle length lower than a preset cycle length threshold to the terminal;
and if the starting frequency is lower than or equal to the preset frequency, releasing the advertisement orders with the cycle length higher than or equal to the preset cycle length threshold value to the terminal.
Optionally, the distinguishing module is configured to estimate, according to the starting frequency, the number of people of the family member corresponding to the terminal;
estimating the age condition of family members corresponding to the terminal according to the starting time;
and according to the number of the family members, the age condition of the family members and the length of the advertisement order period, putting the advertisement order into the terminal.
Optionally, the distinguishing module is configured to determine, based on the big data, a single-person boot frequency of each person in a week;
estimating the number of the family members corresponding to the terminal according to the single starting-up frequency and the starting-up frequency;
estimating the starting time of people in different age groups based on big data;
and estimating the age bracket of the family member corresponding to the terminal according to the starting time of the people in different age brackets.
In yet another aspect, an advertising audience distinguishing apparatus includes: a processor, and a memory coupled to the processor;
the memory is used for storing a computer program at least used for executing the advertisement audience distinguishing method of any item;
the processor is used for calling and executing the computer program in the memory. .
The invention has the beneficial effects that:
according to the method, the device and the equipment for distinguishing the advertisement audiences, which are provided by the embodiment of the invention, the starting condition in the preset time period of the terminal is obtained, and the starting condition comprises the following steps: the number of times and time of booting; calculating the starting-up frequency of the terminal according to the starting-up times and the starting-up time; according to the starting frequency corresponding to the terminal and the advertisement order cycle length, advertisement audiences are distinguished, and advertisement orders are put in the terminal. The service condition of the terminal is determined through the starting frequency, so that advertisement audiences are distinguished according to the service condition, if the starting frequency is high, the advertisement audiences are high-quality audiences, advertisements which are short in advertising order period and quick in effect are put on the terminal, and therefore advertisement resources are saved to a certain extent.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart illustrating an audience differentiating method according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating another method for audience differentiation according to an embodiment of the present invention;
FIG. 3 is a schematic structural diagram of an audience differentiating apparatus according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of an advertisee differentiating device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without any inventive step, are within the scope of the present invention.
The general delivery means that the advertisement delivery is carried out when the television is turned on or when the program is watched. At present, when advertisement putting is carried out, the phenomenon of advertisement resource waste exists by adopting a through putting mode.
Based on this, the embodiment of the invention provides an advertisement audience distinguishing method.
Fig. 1 is a schematic flow chart of a method for differentiating advertisees according to an embodiment of the present invention, and as shown in fig. 1, the method according to the embodiment of the present invention may include the following steps:
s11, obtaining the starting condition in the preset time period of the terminal, wherein the starting condition comprises: boot times and boot time.
And S12, calculating the starting frequency of the terminal according to the starting times and the starting time.
And S13, distinguishing advertisement audiences according to the starting frequency corresponding to the terminal and the advertisement order cycle length, and putting the advertisement order on the terminal.
In a specific implementation process, any terminal may be defined as a main body of the advertisee distinguishing method provided by the embodiment of the application. In this embodiment, a household television terminal is taken as an example to explain the technical scheme.
In a family, family members can use the television terminal to check, and can firstly acquire the startup condition of the television terminal in a preset time period, such as a month, including the startup times in a month and the specific time for each startup. After the number of times of starting up a month and the specific time of starting up each time are obtained, the starting up frequency of the television terminal in one week or one day can be calculated. In order to be closer to real life, in this embodiment, the weekly power-on frequency can be taken as an example for explanation. After the starting frequency is obtained, advertisement audiences can be distinguished according to the starting frequency and the advertisement order cycle length, so that advertisement order putting is carried out on the television terminal. For example, the higher the power-on frequency, the shorter the length of the advertisement order cycle is placed.
The method for distinguishing the advertisement audiences provided by the embodiment of the invention obtains the starting-up condition in the preset time period of the terminal, wherein the starting-up condition comprises the following steps: the number of times and time of booting; calculating the starting-up frequency of the terminal according to the starting-up times and the starting-up time; according to the starting frequency corresponding to the terminal and the advertisement order cycle length, advertisement audiences are distinguished, and advertisement orders are put in the terminal. The service condition of the terminal is determined through the starting frequency, so that advertisement audiences are distinguished according to the service condition, if the starting frequency is high, the advertisement audiences are high-quality audiences, advertisements which are short in advertising order period and quick in effect are put on the terminal, and therefore advertisement resources are saved to a certain extent.
Based on one general inventive concept, the embodiments of the present invention also provide another audience differentiating method.
Fig. 2 is a flowchart illustrating another method for differentiating advertisees according to an embodiment of the present invention, referring to fig. 2, first collecting resources, for example, the number and time of booting terminals within a month can be recorded. After the resources are collected, the resources are subjected to statistical analysis, for example, the starting frequency of the terminal in one week can be counted, and when the starting frequency exceeds 4 times (only listed here), the advertisement audience of the terminal can be defined as high-quality resources, and advertisement orders with short period and quick effect can be placed; when the starting frequency is lower than 4 times or equal to 4 times, the advertisement audience of the terminal can be defined as common resources, and advertisement orders with long period, slow effect and low charge can be put in. And after the advertisement order is determined, starting order putting at the terminal.
In some embodiments, optionally, distinguishing advertisers according to the power-on frequency corresponding to the terminal and the advertisement order cycle length, and placing an advertisement order on the terminal includes:
judging whether the starting frequency is higher than a preset frequency, and if the starting frequency is higher than the preset frequency, putting an advertisement order with the period length lower than a preset period length threshold value to the terminal;
and if the starting frequency is lower than or equal to the preset frequency, releasing the advertisement orders with the cycle length higher than or equal to the preset cycle length threshold value to the terminal.
For example, when the weekly startup frequency of the television is higher than the preset frequency, the television terminal is a terminal which is normally started, and the advertisement audience is a high-quality advertisement audience, and an advertisement order with the long-term length lower than the preset cycle length threshold value is put in the television terminal; and otherwise, putting the advertisement orders with the cycle length higher than or equal to the preset cycle length threshold.
The preset frequency can be set according to requirements, or can be set after being analyzed according to big data, and the preset frequency is not particularly limited. The preset period length threshold may be set according to a requirement, and is not specifically limited herein.
In some embodiments, optionally, distinguishing advertisers according to the power-on frequency corresponding to the terminal and the advertisement order cycle length, and placing an advertisement order on the terminal includes:
estimating the number of the family members corresponding to the terminal according to the starting frequency;
estimating the age condition of the family members corresponding to the terminal according to the starting time;
and according to the number of the family members, the age condition of the family members and the length of the advertisement order period, carrying out advertisement order putting on the terminal.
In some embodiments, optionally, estimating the number of the family members corresponding to the terminal according to the power-on frequency includes:
determining single-person starting-up frequency of each person in a week based on the big data;
estimating the number of the family members corresponding to the terminal according to the single-person starting-up frequency and the starting-up frequency;
estimating the age condition of the family members corresponding to the terminal according to the starting time, comprising the following steps:
estimating the starting time of people in different age groups based on big data;
and estimating the age bracket of the family member corresponding to the terminal according to the starting time of the persons in different age brackets.
In some embodiments, optionally, the placing the advertisement order to the terminal according to the number of family members, the age of the family members, and the length of the advertisement order cycle includes:
if the number of family members corresponding to the terminal exceeds the number threshold, advertising orders with the cycle length lower than the preset cycle length threshold are put into the terminal; and according to the age group of the family member corresponding to the terminal, putting an advertisement order corresponding to the age group into the terminal.
For example, the number of family members to which the television terminal is directed may be estimated based on the power-on frequency. For example, the estimated number of family members can be obtained by dividing the one-man starting frequency by the one-man starting frequency of the television terminal in one week according to big data or self-defined starting frequency of each person in one week. When the number of family members exceeds the number threshold, the advertisement audience is a high-quality audience, more people can watch the advertisement, and the advertisement order with the cycle length lower than the preset cycle length threshold can be put into the terminal, namely, the advertisement order with short cycle length and quick response is put into the terminal.
For example, the start time of people in different age groups can be customized according to big data or after investigation, for example, the morning start is generally middle-aged, and the morning news situation is watched; the animation watching by children is generally performed at about six nights, and the user can set the animation watching by himself without specific limitation. The advertiser can put corresponding advertisement orders at different time periods according to the specific conditions of the audience. For example, advertising orders which are suitable for middle-aged people to watch the hair in short period and have quick effect, such as hair loss prevention shampoo products and the like, are released in the morning.
Based on one general inventive concept, the present invention provides another advertisement audience distinguishing apparatus.
Fig. 3 is a schematic structural diagram of an advertisee distinguishing device according to an embodiment of the present invention, and as shown in fig. 3, the device according to the embodiment of the present invention may include the following structures: an acquisition module 31, a calculation module 32 and a distinguishing module 33;
the obtaining module 31 is configured to obtain a power-on condition in a preset time period of the terminal, where the power-on condition includes: the number of times and time of booting;
the calculating module 32 is used for calculating the starting-up frequency of the terminal according to the starting-up times and the starting-up time;
and the distinguishing module 33 is configured to distinguish advertisement audiences according to the starting frequency and the advertisement order cycle length corresponding to the terminal, and place an advertisement order on the terminal.
Optionally, the distinguishing module 33 is configured to determine whether the starting frequency is higher than a preset frequency, and if the starting frequency is higher than the preset frequency, put an advertisement order with a cycle length lower than a preset cycle length threshold to the terminal;
and if the starting frequency is lower than or equal to the preset frequency, releasing the advertisement orders with the cycle length higher than or equal to the preset cycle length threshold value to the terminal.
Optionally, the distinguishing module 33 is configured to estimate, according to the starting frequency, the number of people of the family member corresponding to the terminal;
estimating the age condition of the family members corresponding to the terminal according to the starting time;
and according to the number of the family members, the age condition of the family members and the length of the advertisement order period, carrying out advertisement order putting on the terminal.
Optionally, the distinguishing module 33 is configured to determine, based on the big data, a single-person boot frequency of each person in a week;
estimating the number of the family members corresponding to the terminal according to the single-person starting-up frequency and the starting-up frequency;
estimating the starting time of people in different age groups based on big data;
and estimating the age bracket of the family member corresponding to the terminal according to the starting time of the persons in different age brackets.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
The advertisement audience distinguishing device provided by the embodiment of the invention obtains the starting-up condition in the preset time period of the terminal, wherein the starting-up condition comprises the following steps: the number of times and time of booting; calculating the starting-up frequency of the terminal according to the starting-up times and the starting-up time; according to the starting frequency corresponding to the terminal and the advertisement order cycle length, advertisement audiences are distinguished, and advertisement orders are put in the terminal. The service condition of the terminal is determined through the starting frequency, so that advertisement audiences are distinguished according to the service condition, if the starting frequency is high, the advertisement audiences are high-quality audiences, advertisements which are short in advertising order period and quick in effect are put on the terminal, and therefore advertisement resources are saved to a certain extent. .
Based on one general inventive concept, embodiments of the present invention also provide an advertisement audience distinguishing apparatus.
Fig. 4 is a schematic structural diagram of an advertisee differentiating device according to an embodiment of the present invention, and referring to fig. 4, an advertisee differentiating device according to an embodiment of the present invention includes: a processor 41, and a memory 42 coupled to the processor.
The memory 42 is used for storing a computer program, and the computer program is at least used for the advertisement audience distinguishing method described in any of the above embodiments;
the processor 41 is used to invoke and execute computer programs in memory.
Embodiments of the present invention also provide a storage medium based on one general inventive concept.
A storage medium stores a computer program, and when the computer program is executed by a processor, the method for distinguishing advertisees as described above is implemented.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that the terms "first," "second," and the like in the description of the present invention are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present invention, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.

Claims (10)

1.一种广告受众区分方法,其特征在于,包括:1. A method for distinguishing advertising audiences, comprising: 获取终端预设时间段内的开机情况,所述开机情况包括:开机次数和开机时间;Acquire the booting status of the terminal within a preset time period, where the booting status includes: the number of booting times and the booting time; 根据所述开机次数和开机时间,计算所述终端的开机频率;Calculate the boot frequency of the terminal according to the boot times and boot time; 根据终端对应的开机频率的高低,和广告订单周期长度,区分广告受众,对所述终端进行广告订单投放。According to the level of the corresponding boot frequency of the terminal and the length of the advertisement order cycle, the advertisement audience is distinguished, and the advertisement order is placed on the terminal. 2.根据权利要求1所述的方法,其特征在于,所述根据终端对应的开机频率的高低,和广告订单周期长度,区分广告受众,对所述终端进行广告订单投放,包括:2. The method according to claim 1, characterized in that, according to the level of the boot frequency corresponding to the terminal and the length of the advertisement order cycle, distinguishing the advertisement audience, and placing the advertisement order on the terminal, comprising: 判断所述开机频率是否高于预设频率,若所述开机频率高于预设频率,则向所述终端投放周期长度低于预设周期长度阈值的广告订单;Determine whether the startup frequency is higher than a preset frequency, and if the startup frequency is higher than the preset frequency, place an advertisement order with a cycle length lower than a preset cycle length threshold to the terminal; 若所述开机频率低于或等于预设频率,则向所述终端投放周期长度高于或等于预设周期长度阈值的广告订单。If the startup frequency is lower than or equal to the preset frequency, placing an advertisement order with a cycle length greater than or equal to a preset cycle length threshold to the terminal. 3.根据权利要求1所述的方法,其特征在于,所述根据终端对应的开机频率的高低,和广告订单周期长度,区分广告受众,对所述终端进行广告订单投放,包括:3. The method according to claim 1, wherein, according to the level of the boot frequency corresponding to the terminal and the length of the advertisement order cycle, distinguishing the advertisement audience, and placing the advertisement order on the terminal, comprising: 根据所述开机频率,估算所述终端对应家庭成员的人数;According to the boot frequency, estimate the number of family members corresponding to the terminal; 根据所述开机时间,估算所述终端对应家庭成员的年龄情况;According to the boot time, estimate the age of the family member corresponding to the terminal; 根据所述家庭成员的人数、家庭成员的年龄情况和广告订单周期长度,对所述终端进行广告订单投放。An advertisement order is placed on the terminal according to the number of the family members, the age of the family members and the length of the advertisement order cycle. 4.根据权利要求3所述的方法,其特征在于,所述根据所述开机频率,估算所述终端对应家庭成员的人数,包括:4. The method according to claim 3, wherein the estimating the number of family members corresponding to the terminal according to the power-on frequency comprises: 基于大数据,确定每人在一周内的单人开机频率;Based on big data, determine the frequency of single-person start-up per person within a week; 根据所述单人开机频率和所述开机频率,估算所述终端对应家庭成员的人数;According to the single-person power-on frequency and the power-on frequency, estimate the number of family members corresponding to the terminal; 所述根据所述开机时间,估算所述终端对应家庭成员的年龄情况,包括:The estimating the age of the family member corresponding to the terminal according to the boot time includes: 基于大数据,估算不同年龄段人员的开机时间;Based on big data, estimate the start-up time of people of different ages; 根据所述不同年龄段人员的开机时间,估算所述终端对应家庭成员的年龄段。According to the power-on time of the persons of different age groups, the age groups of the family members corresponding to the terminal are estimated. 5.根据权利要求4所述的方法,其特征在于,所述根据所述家庭成员的人数、家庭成员的年龄情况和广告订单周期长度,对所述终端进行广告订单投放,包括:5. The method according to claim 4, wherein, according to the number of the family members, the age of the family members and the length of the advertisement order cycle, the terminal is placed in the advertisement order, comprising: 若所述终端对应的家庭成员人数超过人数阈值,则向所述终端投放周期长度低于预设周期长度阈值的广告订单;以及,根据所述终端对应的家庭成员的年龄段,向所述终端投放与所述年龄段对应的广告订单。If the number of family members corresponding to the terminal exceeds the threshold, placing an advertisement order with a cycle length lower than the preset cycle length threshold to the terminal; Serve the insertion order corresponding to the stated age group. 6.一种广告受众区分装置,其特征在于,包括:获取模块、计算模块和区分模块;6. A device for distinguishing advertisement audiences, comprising: an acquisition module, a calculation module and a discrimination module; 所述获取模块,用于获取终端预设时间段内的开机情况,所述开机情况包括:开机次数和开机时间;The obtaining module is configured to obtain the booting situation of the terminal within a preset time period, and the booting situation includes: the number of booting times and the booting time; 所述计算模块,用于根据所述开机次数和开机时间,计算所述终端的开机频率;the computing module, configured to calculate the boot frequency of the terminal according to the boot times and boot time; 所述区分模块,用于根据终端对应的开机频率的高低,和广告订单周期长度,区分广告受众,对所述终端进行广告订单投放。The distinguishing module is used for distinguishing advertisement audiences according to the corresponding boot frequency of the terminal and the period length of the advertisement order, and placing the advertisement order on the terminal. 7.根据权利要求6所述的装置,其特征在于,所述区分模块,用于判断所述开机频率是否高于预设频率,若所述开机频率高于预设频率,则向所述终端投放周期长度低于预设周期长度阈值的广告订单;7 . The device according to claim 6 , wherein the distinguishing module is configured to determine whether the boot frequency is higher than a preset frequency, and if the boot frequency is higher than the preset frequency, send a message to the terminal. 8 . Insertion orders whose delivery cycle length is lower than the preset cycle length threshold; 若所述开机频率低于或等于预设频率,则向所述终端投放周期长度高于或等于预设周期长度阈值的广告订单。If the startup frequency is lower than or equal to a preset frequency, placing an advertisement order with a cycle length greater than or equal to a preset cycle length threshold to the terminal. 8.根据权利要求6所述的装置,其特征在于,所述区分模块,用于根据所述开机频率,估算所述终端对应家庭成员的人数;8. The device according to claim 6, wherein the distinguishing module is configured to estimate the number of family members corresponding to the terminal according to the boot frequency; 根据所述开机时间,估算所述终端对应家庭成员的年龄情况;According to the boot time, estimate the age of the family member corresponding to the terminal; 根据所述家庭成员的人数、家庭成员的年龄情况和广告订单周期长度,对所述终端进行广告订单投放。An advertisement order is placed on the terminal according to the number of the family members, the age of the family members and the length of the advertisement order cycle. 9.根据权利要求8所述的装置,其特征在于,所述区分模块,用于基于大数据,确定每人在一周内的单人开机频率;9. The device according to claim 8, wherein the distinguishing module is used to determine, based on big data, the frequency of single-person start-up of each person within a week; 根据所述单人开机频率和所述开机频率,估算所述终端对应家庭成员的人数;According to the single-person power-on frequency and the power-on frequency, estimate the number of family members corresponding to the terminal; 基于大数据,估算不同年龄段人员的开机时间;Based on big data, estimate the start-up time of people of different ages; 根据所述不同年龄段人员的开机时间,估算所述终端对应家庭成员的年龄段。According to the power-on time of the persons of different age groups, the age groups of the family members corresponding to the terminal are estimated. 10.一种广告受众区分设备,其特征在于,包括:处理器,以及与所述处理器相连接的存储器;10. A device for distinguishing advertising audiences, comprising: a processor, and a memory connected to the processor; 所述存储器用于存储计算机程序,所述计算机程序至少用于执行权利要求1~5任一项所述的广告受众区分方法;The memory is used for storing a computer program, and the computer program is at least used to execute the method for distinguishing advertisement audiences according to any one of claims 1 to 5; 所述处理器用于调用并执行所述存储器中的所述计算机程序。The processor is used to invoke and execute the computer program in the memory.
CN202110505055.8A 2021-05-10 2021-05-10 Advertisement audience distinguishing method, device and equipment Pending CN113129076A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202110505055.8A CN113129076A (en) 2021-05-10 2021-05-10 Advertisement audience distinguishing method, device and equipment

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202110505055.8A CN113129076A (en) 2021-05-10 2021-05-10 Advertisement audience distinguishing method, device and equipment

Publications (1)

Publication Number Publication Date
CN113129076A true CN113129076A (en) 2021-07-16

Family

ID=76781244

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202110505055.8A Pending CN113129076A (en) 2021-05-10 2021-05-10 Advertisement audience distinguishing method, device and equipment

Country Status (1)

Country Link
CN (1) CN113129076A (en)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150281776A1 (en) * 2014-03-31 2015-10-01 Samarth Desai System and method for targeted advertising
CN108337541A (en) * 2017-12-26 2018-07-27 北京秒针信息咨询有限公司 A kind of advertisement placement method and device, computer readable storage medium
CN109886748A (en) * 2019-02-20 2019-06-14 广州宏数科技有限公司 A kind of advertisement intelligent put-on method and system

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150281776A1 (en) * 2014-03-31 2015-10-01 Samarth Desai System and method for targeted advertising
CN108337541A (en) * 2017-12-26 2018-07-27 北京秒针信息咨询有限公司 A kind of advertisement placement method and device, computer readable storage medium
CN109886748A (en) * 2019-02-20 2019-06-14 广州宏数科技有限公司 A kind of advertisement intelligent put-on method and system

Similar Documents

Publication Publication Date Title
US11620678B2 (en) Advertising method, device and system, and computer-readable storage medium
CN105447724B (en) Content item recommendation method and device
TWI227855B (en) Providing advertising with video games
CN110473000A (en) A kind of information recommendation method, server and storage medium
KR101944040B1 (en) Selection of advertisements via viewer feedback
US8745648B2 (en) Methods and apparatus to monitor advertisement exposure
WO2018032923A1 (en) Method for presenting media information, client, plugin, and system
TWI587227B (en) Advanced advertisements
WO2020096784A1 (en) Method and apparatus for delivering advertisements
CN111866538B (en) Video live broadcast method, device, equipment and storage medium
US9299089B2 (en) Dynamic advertisement insertion device
CN109039678B (en) Control method and device for promoting information playing, electronic equipment and storage medium
CN102074176A (en) Method, device and system for processing media advertising service
CN110264268B (en) Advertisement putting device, method, equipment and storage medium thereof
CN111182343B (en) Method and apparatus for playing animation material, storage medium, and electronic apparatus
WO2019134285A1 (en) Live broadcast room recommendation method, electronic device and readbale storage medium
CN111601166A (en) Method, device, storage medium and server for determining family member composition
CN112308631A (en) Advertisement putting method, device, equipment, storage medium and system
CN105894313A (en) Methods And Apparatus To Associate Transactions With Media Impressions
CN113179417B (en) Virtual article presenting method and device, terminal and computer-readable storage medium
US20100036731A1 (en) Animated audible contextual advertising
CN108076128A (en) User property extracting method, device and electronic equipment
CN110111127A (en) A kind of elevator card display methods, device and equipment
JP2005512167A (en) Method and apparatus for presenting content items
CN112184324A (en) Personalized advertisement putting method and device suitable for live broadcast scene and controller

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
RJ01 Rejection of invention patent application after publication

Application publication date: 20210716

RJ01 Rejection of invention patent application after publication