CN113011905A - Advertisement space sharing method, device, system, electronic equipment and storage medium - Google Patents
Advertisement space sharing method, device, system, electronic equipment and storage medium Download PDFInfo
- Publication number
- CN113011905A CN113011905A CN201911329883.XA CN201911329883A CN113011905A CN 113011905 A CN113011905 A CN 113011905A CN 201911329883 A CN201911329883 A CN 201911329883A CN 113011905 A CN113011905 A CN 113011905A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- server
- target
- space
- terminal
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The application provides an advertisement space sharing method, device, system, electronic equipment and storage medium, wherein a terminal sends an idle advertisement space query request to a server; determining a target advertisement position from the idle advertisement positions according to the query result fed back by the server and the user input, and sending the target advertisement position to the server; acquiring advertisement content input by a user, and sending the advertisement content to a server; and paying according to the target price fed back by the server so that the server publishes the advertisement content to the target advertisement space. The technical scheme of the application can realize intelligent sharing of the advertisement space, simplifies the auditing flow and updating flow of the advertisement space in a low-cost and high-efficiency operation mode, and improves the utilization rate of the advertisement space.
Description
Technical Field
The invention relates to the technical field of internet advertisements, in particular to an advertisement space sharing method, device and system, electronic equipment and a storage medium.
Background
The current advertising positions such as subway handrails and the like are mainly paper advertisements needing manual replacement, and with the innovation of the internet ink screen technology, the paper advertisements are expected to be replaced by an internet control mode which is more electricity-saving and easier to replace. In addition, if the advertisement is required to be released or updated by using the advertisement space of the subway, the operation management personnel in the subway generally need to be docked and negotiate the price, the docking process at the company level is complex and time-consuming, and the utilization rate of the advertisement space is reduced. Moreover, more and more advertising spots are used for not only the benefit propaganda of companies, but also the expression of love among lovers, the expression of feeling among students, the expression of feelings among relatives and the like of people. Therefore, how to simplify the review process of the ad slots and improve the resource utilization rate of the ad slots is a technical problem to be solved by those skilled in the art.
Disclosure of Invention
The invention provides an advertisement space sharing method, device, system, electronic equipment and storage medium, which are used for simplifying the auditing process of advertisement spaces and improving the utilization rate of the advertisement spaces.
In order to solve the above problems, the present invention discloses an advertisement space sharing method, which is applied to a terminal, and the method comprises:
sending an idle advertisement space query request to a server;
determining a target advertisement position from idle advertisement positions according to a query result fed back by the server and user input, and sending the target advertisement position to the server;
acquiring advertisement content input by a user, and sending the advertisement content to the server;
and paying according to the target price fed back by the server so that the server publishes the advertisement content to the target advertisement space.
In an optional implementation manner, the step of sending an idle advertisement space inquiry request to a server includes:
and sending an idle advertisement space query request to a server in a positioning search mode, an advertisement space number search mode, a tag search mode or an advertisement space distribution map search mode.
In an optional implementation manner, the idle advertisement space inquiry request includes a reserved time interval, and the idle advertisement space is an advertisement space which is idle in the reserved time interval.
In an optional implementation manner, before the step of paying according to the target price fed back by the server, the method further includes:
receiving an auditing result sent by the server, wherein the auditing result is used for indicating that the advertisement content is qualified or unqualified;
the step of paying according to the target price fed back by the server comprises the following steps:
and when the auditing result indicates that the advertisement content is qualified, paying according to the target price fed back by the server.
In order to solve the above problem, the present invention also discloses an advertisement space sharing method, which is applied to a server, and the method comprises:
receiving an idle advertisement space query request sent by a terminal;
inquiring an idle advertisement space according to the idle advertisement space inquiry request, and sending the idle advertisement space to the terminal;
receiving advertisement content sent by a terminal and a target advertisement space determined from the idle advertisement spaces;
calculating a target price according to the target advertisement space, and sending the target price to the terminal;
and when the terminal is detected to pay successfully according to the target price, the advertisement content is issued to the target advertisement space.
In an optional implementation manner, the idle advertisement slot inquiry request includes a reserved time period, and the step of inquiring the idle advertisement slot according to the idle advertisement slot inquiry request includes:
and inquiring the advertisement space which is idle in the reserved time interval.
In an alternative implementation, the step of calculating a target price according to the target ad slot includes:
and calculating the target price according to the position, the quantity and the reserved time interval of the target advertisement position.
In an optional implementation manner, before the steps of calculating a target price according to the target advertisement space and sending the target price to the terminal, the method further includes:
auditing the advertisement content, and sending an auditing result to the terminal, wherein the auditing result is used for indicating whether the advertisement content is qualified or unqualified;
the step of calculating a target price according to the target advertisement space and sending the target price to the terminal comprises the following steps:
and when the examination result indicates that the advertisement content is qualified, calculating a target price according to the target advertisement space, and sending the target price to the terminal.
In an optional implementation manner, the step of auditing the advertisement content includes:
respectively detecting characters and pictures in the advertisement content;
when the proportion of unhealthy contents in the characters or the pictures is larger than or equal to a preset threshold value, judging that the auditing result of the advertisement contents is unqualified;
and when the proportion of the unhealthy contents in the characters and the pictures is smaller than the preset threshold value, judging that the auditing result of the advertisement contents is qualified.
In order to solve the above problem, the present invention also discloses an advertisement space sharing device, which is applied to a terminal, and the device comprises:
a first module configured to send an idle ad slot query request to a server;
the second module is configured to determine a target advertisement position from idle advertisement positions according to the query result fed back by the server and the user input, and send the target advertisement position to the server;
a third module, configured to obtain advertisement content input by a user, and send the advertisement content to the server;
a fourth module configured to pay a target price fed back by the server to enable the server to publish the advertisement content to the target advertisement slot.
In order to solve the above problem, the present invention also discloses an advertisement space sharing device, which is applied to a server, and the device comprises:
the system comprises a first module, a second module and a third module, wherein the first module is configured to receive an idle advertisement space inquiry request sent by a terminal;
a second module configured to query an idle advertisement slot according to the idle advertisement slot query request and send the idle advertisement slot to the terminal;
a third module, configured to receive the advertisement content sent by the terminal, and the target advertisement space determined from the idle advertisement spaces;
a fourth module configured to calculate a target price according to the target advertisement space, and send the target price to the terminal;
a fifth module configured to publish the advertisement content to the target advertisement slot when detecting that the terminal successfully pays according to the target price.
In order to solve the above problem, the present invention also discloses an advertisement space sharing system, which comprises: a terminal, an advertisement space and a server;
the terminal is configured to send an idle advertisement space inquiry request to a server; determining a target advertisement position from idle advertisement positions according to a query result fed back by the server and user input, and sending the target advertisement position to the server; acquiring advertisement content input by a user, and sending the advertisement content to the server; and paying according to the target price fed back by the server so that the server publishes the advertisement content to the target advertisement space.
The server is configured to receive an idle advertisement space query request sent by a terminal; inquiring an idle advertisement space according to the idle advertisement space inquiry request, and sending the idle advertisement space to the terminal; receiving advertisement content sent by a terminal and a target advertisement space determined from the idle advertisement spaces; calculating a target price according to the target advertisement space, and sending the target price to the terminal; and when the terminal is detected to pay successfully according to the target price, the advertisement content is issued to the target advertisement space.
In order to solve the above problem, the present invention also discloses an electronic device, including:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the ad slot sharing method of any of claims 1 to 4.
In order to solve the above problem, the present invention also discloses a storage medium, wherein when the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the advertisement space sharing method according to any embodiment.
In order to solve the above problem, the present invention also discloses an electronic device, including:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the ad slot sharing method of any of claims 5 to 9.
In order to solve the above problem, the present invention also discloses a storage medium, wherein when the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the advertisement space sharing method according to any embodiment.
Compared with the prior art, the invention has the following advantages:
the technical scheme of the application provides an advertisement space sharing method, device, system, electronic equipment and storage medium, wherein a terminal sends an idle advertisement space query request to a server; determining a target advertisement position from the idle advertisement positions according to the query result fed back by the server and the user input, and sending the target advertisement position to the server; acquiring advertisement content input by a user, and sending the advertisement content to a server; and paying according to the target price fed back by the server so that the server publishes the advertisement content to the target advertisement space. The technical scheme of the application can realize intelligent sharing of the advertisement space, simplifies the auditing flow and updating flow of the advertisement space in a low-cost and high-efficiency operation mode, and improves the utilization rate of the advertisement space.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the description of the embodiments of the present invention will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without inventive labor.
FIG. 1 is a flowchart illustrating steps of a method for sharing an ad slot according to an embodiment of the present application;
FIG. 2 is a block diagram illustrating an ad slot sharing system according to an embodiment of the present application;
FIG. 3 is a flowchart illustrating steps of a method for ad spot sharing according to another embodiment of the present application;
FIG. 4 is a flow chart illustrating an application for an ad slot according to an embodiment of the present application;
FIG. 5 is a block diagram illustrating an exemplary embodiment of an apparatus for sharing an advertisement space;
fig. 6 shows a block diagram of an advertisement slot sharing apparatus according to another embodiment of the present application.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.
An embodiment of the present application provides an advertisement space sharing method, which is applied to a user terminal in an advertisement space sharing system, and the method and the system show a flow chart of steps of the advertisement space sharing method provided in this embodiment with reference to fig. 1, and a structure diagram of the advertisement space sharing system with reference to fig. 2.
The advertisement space sharing system can comprise a server, an advertisement space, a user terminal and an operation and maintenance terminal. The server can be used for advertisement position information management, advertisement content examination, application detail recording and payment management; the ad slots may be used to display current advertising content; the user terminal can be used for inquiring the idle advertisement space, applying for the advertisement space, inquiring application records and results; the operation and maintenance terminal is used for manually inputting advertisement space information, manually checking advertisement content and the like.
In practical application, the advertisement space sharing system can be a subway intelligent handle sharing advertisement space system, a server is an intelligent handle management cloud platform, and an advertisement space is an intelligent handle terminal.
Referring to fig. 1, the method may include:
step 101: and sending an idle advertisement space inquiry request to the server.
In a specific implementation, the idle advertisement space query request may be sent to the server in a positioning search, an advertisement space number search, a tag search, or an advertisement space distribution map search.
The user can query the free advertisement space by using the user terminal, and the query is not limited to a positioning search, a search according to the number of the advertisement space (such as a handle), a search according to the label of the advertisement space and a search according to the position distribution diagram of the advertisement space. For example, a user can scan a two-dimensional code on an advertisement space such as a handle through a user terminal or open an application program to inquire information of an idle advertisement space, such as the position of the idle handle, a compartment and the like. Then, a target advertisement position is selected according to the query result, advertisement content is arranged, and an advertisement reservation application is submitted.
Step 102: and determining a target advertisement position from the idle advertisement positions according to the query result fed back by the server and the user input, and sending the target advertisement position to the server.
In the specific implementation, the server inquires the idle advertisement space according to the idle advertisement space inquiry request sent by the user terminal, and feeds the inquiry result back to the user terminal, the user terminal displays the idle advertisement space to the user, and the user selects the target advertisement space from the idle advertisement space through an input instruction and sends the target advertisement space to the server.
When the idle advertisement space query request comprises the reserved time interval, the idle advertisement space fed back by the server is the idle advertisement space in the reserved time interval, and the method can further simplify the advertisement application process and improve the advertisement updating efficiency.
When the idle advertisement position query request does not comprise the reserved time interval, the idle advertisement position fed back by the server is the current idle advertisement position, the user selects the target advertisement position according to the query result and further inputs the reserved time interval, the server judges whether the target advertisement position is idle in the corresponding reserved time interval, if the target advertisement position is idle, the server informs the user that the advertisement content can be continuously input, and the like, and if the target advertisement position is not idle, the judgment result is required to be fed back to the user terminal.
Step 103: and acquiring the advertisement content input by the user and sending the advertisement content to the server.
In a specific implementation, a user may fill in advertisement content according to a content template, the advertisement content may include pictures, characters, and the like of an advertisement, and the user terminal transmits the advertisement content input by the user to the server.
The server can check the advertisement content submitted by the user, namely, the picture and the characters in the advertisement content are respectively detected, and the picture detection is to detect whether the picture meets the policy permission or not and whether contents such as yellow gambling poison exist or not; character detection is to detect whether the text in the advertisement content and the characters identified in the picture have language such as violence, threat, etc.; when the proportion of unhealthy contents in the characters or the pictures is larger than or equal to a preset threshold (such as 70%), judging that the auditing result of the advertisement contents is unqualified; and when the proportion of unhealthy contents in the characters and the pictures is smaller than a preset threshold value, judging that the auditing result of the advertisement contents is qualified. The server may feed back the audit result to the user terminal.
Step 104: and paying according to the target price fed back by the server so that the server publishes the advertisement content to the target advertisement space.
The user can pay directly according to the target price, and after the server detects that the user pays successfully, the advertisement content is issued to the target advertisement position.
In an optional implementation manner, before this step, the method may further include: and receiving an auditing result sent by the server, wherein the auditing result is used for indicating whether the advertisement content is qualified or unqualified. Correspondingly, the step may specifically include: and when the auditing result indicates that the advertisement content is qualified, paying according to the target price fed back by the server, and when the server detects that the user pays successfully, releasing the advertisement content to the target advertisement position.
In a specific implementation, the server may calculate a target price according to the number, position, and reservation time period of the target advertisement spots selected by the user, and send the target price to the user terminal.
In practical application, the user terminal can also inquire information such as advertisement application records, real-time application progress, application results and the like. In order to facilitate the query of the user, the user can input the identity information of the user in the process of applying for the advertisement space and does not send the identity information to the server, so that the real-name system of the advertisement application is ensured, and the problem tracking is realized.
When the advertisement space sharing method is applied to an intelligent subway handle advertisement space sharing system, a user can access a handle management platform homepage, obtain nearby available advertisement spaces based on positions or obtain idle advertisement spaces based on a searching mode, input advertisement contents and submit examination and approval, the handle management platform records application information and examines and approves the advertisement contents, and when the examination and approval are passed and the user pays successfully, the handle management platform updates the advertisement contents to a handle terminal, so that the intelligent, low-cost and high-operation-efficiency mode of the handle is realized, and the utilization rate of the intelligent handle is improved.
The advertisement space sharing method provided by the embodiment can realize intelligent sharing of the advertisement space, simplify the auditing process and updating process of the advertisement space in a low-cost and high-efficiency operation mode, and improve the utilization rate of the advertisement space.
Another embodiment of the present application further provides an advertisement space sharing method, which is applied to the server in the advertisement space sharing system, and referring to fig. 3, the method may include:
step 301: and receiving an idle advertisement space inquiry request sent by the terminal.
Step 302: and inquiring the idle advertisement space according to the idle advertisement space inquiry request, and sending the idle advertisement space to the terminal.
In particular implementations, the idle ad slot query request is not limited to a localized search, a search based on ad slot (e.g., handle) number, a search based on ad slot tags, and a search based on ad slot position profile. The server may query the free advertisement space according to a specific free advertisement space query request, for example, the free advertisement space query request is sent by the user terminal in a positioning search manner, and the server may query the free advertisement space near the position of the user terminal and send the free advertisement space to the user terminal.
In an alternative implementation manner, when the idle advertisement slot inquiry request includes the reserved time slot, the server may directly inquire the advertisement slot idle in the reserved time slot and send the advertisement slot idle in the reserved time slot to the user terminal. The method can further simplify the process of advertisement application and improve the advertisement updating efficiency.
In another alternative implementation manner, when the idle advertisement slot inquiry request does not include the reserved time slot, the server inquires the advertisement slot which is idle in the current time slot and sends the advertisement slot to the user terminal. In this way, the server needs to further judge whether the target advertisement position is idle in the reserved time interval according to the reserved time interval and the target advertisement position subsequently selected by the user, if so, then receives the advertisement content, and the like, and if not, then the judgment result needs to be fed back to the user terminal.
Step 303: receiving the advertisement content sent by the terminal and the target advertisement space determined from the idle advertisement spaces.
In a specific implementation, the server may provide a content template, and the user fills in advertisement content according to the content template through the user terminal, wherein the advertisement content may include pictures, characters and the like of the advertisement. The server receives the advertisement content and the target advertisement space sent by the user terminal.
In practical application, the server can store advertisement application detail information of the user, such as target advertisement positions, reserved time intervals, advertisement contents and the like, in a database so as to perform subsequent processing work.
Step 304: and calculating a target price according to the target advertisement space, and sending the target price to the terminal.
In a specific implementation, the server may calculate a target price according to the position, the number and the reserved time period of the target advertisement space, and transmit the target price to the user terminal. For example, prices can be reasonably set according to the time period of each day, such as respectively planning prices in the morning and evening rush hours and few people.
In an optional implementation manner, before this step, the method may further include: and auditing the advertisement content, and sending an auditing result to the terminal, wherein the auditing result is used for indicating whether the advertisement content is qualified or unqualified. Correspondingly, the step may specifically include: and when the examination result indicates that the advertisement content is qualified, calculating a target price according to the target advertisement position, and sending the target price to the terminal.
In specific implementation, the characters and pictures in the advertisement content can be respectively detected; when the proportion of unhealthy contents in the characters or the pictures is greater than or equal to a preset threshold value, judging that the auditing result of the advertisement contents is unqualified; and when the proportion of unhealthy contents in the characters and the pictures is smaller than a preset threshold value, judging that the auditing result of the advertisement contents is qualified.
In practical application, the server receives the advertisement content submitted by the user, and can respectively detect pictures and characters in the advertisement content according to an AI algorithm, wherein the picture detection is to detect whether the pictures meet policy allowance or not and whether contents such as yellow gambling poison exist or not; the character detection is to detect whether the characters identified in the text and the picture in the advertisement content exist in languages such as violence and threat. When the server detects that the proportion of unhealthy contents in the characters or pictures is greater than or equal to a preset threshold (such as 70%), judging that the auditing result of the advertisement contents is unqualified; and when the proportion of unhealthy contents in the characters and the pictures is smaller than the preset threshold value, judging that the auditing result of the advertisement contents is qualified.
When the proportion of the unhealthy contents in the characters or the pictures is larger than or equal to the preset threshold value, the operation and maintenance terminal can be further submitted to carry out manual testing, and if the manual testing confirms that the audit is unqualified, the server returns the audit result to the user terminal.
Step 305: and when the detection terminal successfully pays according to the target price, the advertisement content is released to the target advertisement position.
In a specific implementation, after the server detects that the terminal successfully pays the target price, the advertisement content is issued to the target advertisement space.
In practical application, the server can also receive an application query request of a user, query information such as an advertisement space application record, an application progress and an application result, and send the information to the user terminal. In order to facilitate searching, the server can also receive and store the identity information of the user corresponding to the advertisement application, so that the real-name system of the advertisement application is ensured, and the problem tracking is realized.
The advertisement space sharing method provided by the embodiment can realize intelligent sharing of the advertisement space, simplify the auditing process and updating process of the advertisement space in a low-cost and high-efficiency operation mode, and improve the utilization rate of the advertisement space.
Referring to fig. 4, a flowchart of applying for an advertisement space is shown, where the advertisement space is an intelligent pull handle advertisement space and the server is a pull handle management platform, and the method specifically includes the following steps:
s001: a user scans a handle two-dimensional code through a user terminal or opens a handle management platform to search and obtain an available (idle) handle advertisement space;
s002: the user selects according to the train number and the like through the user terminal, reserves the time of the free advertisement space, fills in contents (the contents comprise pictures and characters, and provide exquisite templates), and submits an application after paying according to the price;
s003: a server receives an application sent by a user terminal (client);
s004: the server judges whether the reserved advertisement space is idle or not;
s005: if not, sending an audit result and a reason to the user; if the image is idle, the server automatically checks whether the image or the text content meets the specification;
s006: if the standard is met, the server updates the information according to the application according to the information of the pull terminal (pull advertisement space), and feeds the result back to the user terminal, and if the standard is not met, manual review can be submitted.
In the specific implementation, a user can access a server (such as a handle management platform homepage) through a user terminal, an idle advertisement position query request is sent to the server based on a positioning search mode and the like, the server queries an idle advertisement position according to the idle advertisement position query request and sends the idle advertisement position to the user terminal, the user terminal determines a target advertisement position according to a query result fed back by the server and user input and sends the target advertisement position to the server, the advertisement content input by the user is sent to the server, the server reviews the advertisement content, after the review is qualified, a target price is calculated according to the number, the position, a reservation time period and the like of the target advertisement position and sent to the user terminal, the user terminal pays according to the target price, when the server detects that the payment of the user terminal is successful, the advertisement content is issued to the target advertisement position, the intelligent sharing of the advertisement position, the utilization rate of the advertisement space is improved.
Another embodiment of the present application further provides an advertisement space sharing apparatus, which is applied to a terminal, and referring to fig. 5, the apparatus may include:
a first module 501 configured to send an idle advertisement slot query request to a server;
a second module 502, configured to determine a target advertisement space from the idle advertisement spaces according to the query result fed back by the server and the user input, and send the target advertisement space to the server;
a third module 503, configured to obtain the advertisement content input by the user, and send the advertisement content to the server;
a fourth module 504 configured to pay the target price fed back by the server to enable the server to publish the advertisement content to the target advertisement slot.
In an alternative implementation, the first module 501 is specifically configured to:
and sending an idle advertisement space query request to a server in a positioning search mode, an advertisement space number search mode, a tag search mode or an advertisement space distribution map search mode.
In an optional implementation manner, the idle advertisement space inquiry request includes a reserved time interval, and the idle advertisement space is an advertisement space which is idle in the reserved time interval.
In an optional implementation, the apparatus further includes:
a fifth module, configured to receive an audit result sent by the server, where the audit result is used to indicate that the advertisement content is qualified or unqualified;
the fourth module 504 is specifically configured to:
and when the auditing result indicates that the advertisement content is qualified, paying according to the target price fed back by the server.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment of the advertisement sharing method applied to the terminal, and will not be elaborated herein.
Another embodiment of the present application further provides an advertisement slot sharing apparatus, which is applied to a server, and referring to fig. 6, the apparatus may include:
a first module 601 configured to receive an idle advertisement slot query request sent by a terminal.
A second module 602, configured to query an idle advertisement slot according to the idle advertisement slot query request, and send the idle advertisement slot to the terminal.
A third module 603 configured to receive the advertisement content sent by the terminal and the target advertisement slot determined from the free advertisement slots.
A fourth module 604 configured to calculate a target price based on the target ad slot, and send the target price to the terminal.
A fifth module 605 configured to publish the advertisement content to the target advertisement slot when detecting that the terminal successfully pays according to the target price.
In an optional implementation manner, the idle advertisement slot query request includes a reserved time period, and the second module 602 is specifically configured to:
and inquiring the advertisement space which is idle in the reserved time interval.
In an alternative implementation, the fourth module 604 is specifically configured to:
and calculating the target price according to the position, the quantity and the reserved time interval of the target advertisement position.
In an optional implementation, the apparatus further includes:
a sixth module, configured to audit the advertisement content and send an audit result to the terminal, where the audit result is used to indicate that the advertisement content is qualified or unqualified;
the fourth module 604 is specifically configured to:
and when the examination result indicates that the advertisement content is qualified, calculating a target price according to the target advertisement space, and sending the target price to the terminal.
In an alternative implementation, the sixth module 606 is specifically configured to:
respectively detecting characters and pictures in the advertisement content;
when the proportion of unhealthy contents in the characters or the pictures is larger than or equal to a preset threshold value, judging that the auditing result of the advertisement contents is unqualified;
and when the proportion of the unhealthy contents in the characters and the pictures is smaller than the preset threshold value, judging that the auditing result of the advertisement contents is qualified.
With regard to the apparatus in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment of the advertisement sharing method applied to the server, and will not be elaborated here.
Another embodiment of the present application further provides an advertisement space sharing system, and referring to fig. 2, the system may include: terminal, advertisement position and server.
The terminal is configured to send an idle advertisement space inquiry request to a server; determining a target advertisement position from idle advertisement positions according to a query result fed back by the server and user input, and sending the target advertisement position to the server; acquiring advertisement content input by a user, and sending the advertisement content to the server; and paying according to the target price fed back by the server so that the server publishes the advertisement content to the target advertisement space.
The server is configured to receive an idle advertisement space query request sent by a terminal; inquiring an idle advertisement space according to the idle advertisement space inquiry request, and sending the idle advertisement space to the terminal; receiving advertisement content sent by a terminal and a target advertisement space determined from the idle advertisement spaces; calculating a target price according to the target advertisement space, and sending the target price to the terminal; and when the terminal is detected to pay successfully according to the target price, the advertisement content is issued to the target advertisement space.
With regard to the system in the above embodiment, the specific manner in which the terminal and the server perform the operation has been described in detail in the embodiment of the advertisement slot sharing method applied to the terminal and the server, respectively, and will not be described in detail herein.
Another embodiment of the present application further provides an electronic device, such as a terminal, including:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the ad slot sharing method according to the embodiment shown in fig. 1.
Another embodiment of the present application also provides a storage medium, and when executed by a processor of an electronic device, the instructions in the storage medium enable the electronic device to perform the advertisement slot sharing method according to the embodiment shown in fig. 1.
Another embodiment of the present application further provides an electronic device, such as a server, including:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the ad slot sharing method according to the embodiment shown in fig. 3.
Another embodiment of the present application further provides a storage medium, and when executed by a processor of an electronic device, the instructions in the storage medium enable the electronic device to perform the advertisement slot sharing method according to the embodiment shown in fig. 3.
The technical scheme of the application provides an advertisement space sharing method, device, system, electronic equipment and storage medium, wherein a terminal sends an idle advertisement space query request to a server; determining a target advertisement position from the idle advertisement positions according to the query result fed back by the server and the user input, and sending the target advertisement position to the server; acquiring advertisement content input by a user, and sending the advertisement content to a server; and paying according to the target price fed back by the server so that the server publishes the advertisement content to the target advertisement space. The technical scheme of the application can realize intelligent sharing of the advertisement space, simplifies the auditing process of the advertisement space and improves the utilization rate of the advertisement space in a low-cost and high-efficiency operation mode.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The advertisement space sharing method, device, system, electronic device and storage medium provided by the present invention are introduced in detail, and a specific example is applied in the present document to explain the principle and the implementation of the present invention, and the description of the above embodiment is only used to help understanding the method and the core idea of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (16)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911329883.XA CN113011905A (en) | 2019-12-20 | 2019-12-20 | Advertisement space sharing method, device, system, electronic equipment and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911329883.XA CN113011905A (en) | 2019-12-20 | 2019-12-20 | Advertisement space sharing method, device, system, electronic equipment and storage medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN113011905A true CN113011905A (en) | 2021-06-22 |
Family
ID=76382885
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201911329883.XA Pending CN113011905A (en) | 2019-12-20 | 2019-12-20 | Advertisement space sharing method, device, system, electronic equipment and storage medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN113011905A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114491375A (en) * | 2022-02-17 | 2022-05-13 | 北京达佳互联信息技术有限公司 | Resource display method, device, electronic device and storage medium |
Citations (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2001003041A1 (en) * | 1999-07-02 | 2001-01-11 | Aguayo Erwin Jr | System and method for short notice advertising placement |
| US7124091B1 (en) * | 2000-01-19 | 2006-10-17 | Individual Network, Llc | Method and system for ordering an advertising spot over a data network |
| CN1996368A (en) * | 2006-12-22 | 2007-07-11 | 中兴通讯股份有限公司 | Method for providing advertisements in IPTV network and system therefor |
| US20090248585A1 (en) * | 2008-03-31 | 2009-10-01 | Yahoo! Inc. | Online fixed-position advertisement reservation at fixed price and duration |
| KR20150135630A (en) * | 2014-05-22 | 2015-12-03 | 에스케이플래닛 주식회사 | Apparatus and method for providing advertisement and advertisiment providing system |
| US20160071167A1 (en) * | 2014-09-05 | 2016-03-10 | New Co, LLC d/b/a MediaBiz 365 | System and method for selling and purchasing advertising space on out of home electronic digital media devices |
| CN107563836A (en) * | 2017-07-31 | 2018-01-09 | 上海与德科技有限公司 | Billboard leasing method, server and storage medium |
| CN108510330A (en) * | 2018-04-08 | 2018-09-07 | 河源市行聊智能科技有限公司 | Method, apparatus and equipment based on the on-line off-line solid shop/brick and mortar store of advertisement position transaction association |
| CN108764962A (en) * | 2018-04-20 | 2018-11-06 | 杨航 | A kind of put-on method and system of shared advertisement |
-
2019
- 2019-12-20 CN CN201911329883.XA patent/CN113011905A/en active Pending
Patent Citations (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2001003041A1 (en) * | 1999-07-02 | 2001-01-11 | Aguayo Erwin Jr | System and method for short notice advertising placement |
| US7124091B1 (en) * | 2000-01-19 | 2006-10-17 | Individual Network, Llc | Method and system for ordering an advertising spot over a data network |
| CN1996368A (en) * | 2006-12-22 | 2007-07-11 | 中兴通讯股份有限公司 | Method for providing advertisements in IPTV network and system therefor |
| US20090248585A1 (en) * | 2008-03-31 | 2009-10-01 | Yahoo! Inc. | Online fixed-position advertisement reservation at fixed price and duration |
| KR20150135630A (en) * | 2014-05-22 | 2015-12-03 | 에스케이플래닛 주식회사 | Apparatus and method for providing advertisement and advertisiment providing system |
| US20160071167A1 (en) * | 2014-09-05 | 2016-03-10 | New Co, LLC d/b/a MediaBiz 365 | System and method for selling and purchasing advertising space on out of home electronic digital media devices |
| CN107563836A (en) * | 2017-07-31 | 2018-01-09 | 上海与德科技有限公司 | Billboard leasing method, server and storage medium |
| CN108510330A (en) * | 2018-04-08 | 2018-09-07 | 河源市行聊智能科技有限公司 | Method, apparatus and equipment based on the on-line off-line solid shop/brick and mortar store of advertisement position transaction association |
| CN108764962A (en) * | 2018-04-20 | 2018-11-06 | 杨航 | A kind of put-on method and system of shared advertisement |
Non-Patent Citations (1)
| Title |
|---|
| 刘雪梅等: "新媒体传播", 30 September 2018, 暨南大学出版社, pages: 181 - 182 * |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114491375A (en) * | 2022-02-17 | 2022-05-13 | 北京达佳互联信息技术有限公司 | Resource display method, device, electronic device and storage medium |
| CN114491375B (en) * | 2022-02-17 | 2025-05-02 | 北京达佳互联信息技术有限公司 | Resource display method, device, electronic device and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US11853935B2 (en) | Automated recommendations for task automation | |
| KR101694462B1 (en) | Apparatus, method and computer program for providing review-sharing service | |
| US11741311B2 (en) | Method and system for bridging disparate platforms to automate a natural language interface | |
| JP6513861B1 (en) | INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND INFORMATION PROCESSING PROGRAM | |
| US20090299887A1 (en) | System and method for detecting savings opportunities based on the price protection and return policies of retailers | |
| US20090300488A1 (en) | Systems and methods for automatic spell checking of dynamically generated web pages | |
| WO2018006716A1 (en) | Order information processing method, apparatus and system | |
| US8812948B2 (en) | Systems and methods for automatic submission of forms for web-based legal workflow software | |
| JP5681771B1 (en) | Account information inquiry system and method | |
| CN113298572A (en) | Page display method and device and computer equipment | |
| KR20200057847A (en) | Method for providing community shopping service using scraping | |
| US20150193850A1 (en) | Network-based service matching | |
| KR20170124194A (en) | Method and program for providing travel information | |
| JP2019016195A (en) | Errand vicarious execution system, server device, and errand vicarious execution method | |
| CA2965457C (en) | Computer-implemented system and method for providing on-demand expert advice to a consumer | |
| KR20200089225A (en) | System for interior design mediation using augmented reality | |
| CN113011905A (en) | Advertisement space sharing method, device, system, electronic equipment and storage medium | |
| KR20160105090A (en) | Method, system and recording medium for providing reservation service by service interaction | |
| JP5719414B2 (en) | After-service management system, server, method, and program | |
| KR20210089627A (en) | System for managing buying orders, device for buying agencies, and information processing method thereof | |
| US20220156830A1 (en) | Method and system for transmitting investment information through an interactive window embedded in a web page | |
| CN115423574A (en) | Data processing method based on order and related device | |
| KR20140100596A (en) | System and method for providing integrated construction information according to reliability | |
| KR20220125443A (en) | Online shopping mall brokerage system including marketing database | |
| JP5048537B2 (en) | Workflow processing device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20210622 |
|
| RJ01 | Rejection of invention patent application after publication |