CN112887762B - Method and system for putting IPTV advertisement resources according to crowd labels - Google Patents
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
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Abstract
The application relates to a method and a system for putting IPTV advertising resources according to crowd labels. When the advertisement is required to be put in, the set top box initiates an advertisement request to the private network server, the private network server acquires crowd label attributes corresponding to the set top box after receiving the advertisement request, and sends the advertisement request carrying the crowd label attributes to the public network server, the public network server judges whether advertisement resources meeting the conditions exist or not according to the crowd label attributes after receiving the advertisement request, if so, an identifier corresponding to the advertisement resources is sent to the private network server, and the private network server sends the identifier to the set top box so that the set top box acquires the corresponding advertisement resources. The setting is that the traditional mode of carrying out advertisement putting according to the crowd label in the IPTV private network is expanded to the public network, so that the capacity of advertisement resources can be effectively increased, advertisements meeting the crowd label requirements can be put in more scenes, and the advertising effect is improved.
Description
Technical Field
The application relates to the technical field of network televisions, in particular to a method and a system for putting IPTV advertisement resources according to crowd labels.
Background
With the update development of internet protocol television (Internet Protocol TV, IPTV) technology, internet protocol television is becoming popular in people's lives, and accordingly, advertising for IPTV is increasing.
For example, a mode for implementing advertisement delivery according to crowd labels in an IPTV private network currently exists, and the mode can implement more targeted advertisement delivery, which is beneficial to improving advertisement effect. However. The above mode is carried out aiming at the private network, so that advertisement materials in the private network can not meet the requirements of labels of corresponding people at times.
Disclosure of Invention
The application provides a method and a system for putting IPTV advertisement resources according to crowd labels, which are used for solving the problem that the existing advertisement putting mode according to crowd labels can not well meet requirements.
The above object of the present application is achieved by the following technical solutions:
in a first aspect, an embodiment of the present application provides a method for delivering IPTV advertising resources by crowd labels, including:
the set top box initiates an advertisement request to a private network server;
after receiving the advertisement request, the private network server acquires crowd label attributes corresponding to the set top box;
the private network server sends an advertisement request carrying the crowd label attribute to a public network server;
after receiving the advertisement request, the public network server judges whether advertisement resources meeting the conditions exist or not according to the crowd label attribute;
if the public network server determines that the target advertisement resources meeting the conditions exist, the identification of the target advertisement resources is sent to the private network server;
and the private network server sends the identification to the set top box so that the set top box can acquire corresponding advertisement resources.
Optionally, after receiving the advertisement request, the private network server queries the crowd label attribute corresponding to the set top box based on a pre-established database.
Optionally, the pre-established database is a data management platform DMP.
Optionally, the private network server forwards the advertisement request carrying the crowd label attribute to the public network server through the transit server.
Optionally, the set top box obtains corresponding advertisement resources from a content delivery network CDN deployed in advance.
In a second aspect, an embodiment of the present application further provides a system for group tag delivery of IPTV advertising resources, including: the system comprises a set top box, a private network server and a public network server;
the set top box is used for initiating an advertisement request to the private network server;
the private network server is used for acquiring crowd label attributes corresponding to the set top box after receiving the advertisement request; sending an advertisement request carrying the crowd label attribute to the public network server;
the public network server is used for judging whether advertisement resources meeting the conditions exist or not according to the crowd label attribute after receiving the advertisement request; when determining that the target advertisement resource meeting the condition exists, sending the identification of the target advertisement resource to the private network server;
the private network server is further configured to send the identifier to the set top box, so that the set top box obtains a corresponding advertisement resource.
Optionally, after receiving the advertisement request, the private network server queries the crowd label attribute corresponding to the set top box based on a pre-established database.
Optionally, the pre-established database is a data management platform DMP.
Optionally, the system further comprises a transit server;
the transit server is used for forwarding the advertisement request which is sent by the private network server and carries the crowd label attribute to the public network server.
Optionally, the set top box obtains corresponding advertisement resources from a content delivery network CDN deployed in advance.
The technical scheme provided by the embodiment of the application can comprise the following beneficial effects:
in the technical scheme provided by the embodiment of the application, when an advertisement is required to be put in, the set top box initiates an advertisement request to the private network server, after the private network server receives the advertisement request, the private network server acquires the crowd label attribute corresponding to the set top box and sends the advertisement request carrying the crowd label attribute to the public network server, after the public network server receives the advertisement request, whether advertisement resources meeting the conditions exist or not is judged according to the crowd label attribute, if so, an identifier corresponding to the advertisement resources is sent to the private network server, and then the private network server sends the identifier to the set top box so that the set top box acquires the corresponding advertisement resources. The setting is that the traditional mode of carrying out advertisement putting according to the crowd label in the IPTV private network is expanded to the public network, so that the capacity of advertisement resources can be effectively increased, advertisements meeting the crowd label requirements can be put in more scenes, and the advertising effect is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the application and together with the description, serve to explain the principles of the application.
Fig. 1 is a flow chart of a method for putting IPTV advertising resources according to crowd labels according to the embodiment of the present application;
fig. 2 is a schematic structural diagram of a system for putting IPTV advertising resources according to group tags according to the embodiment of the present application.
Detailed Description
Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numbers in different drawings refer to the same or similar elements, unless otherwise indicated. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present application as detailed in the accompanying claims.
In order to make the technical solution of the present application easier to understand, a brief description of the related art will be first provided.
With respect to crowd labels, which refers to one dimension that is comprehensively judged based on various different personal situations of a user, colloquially, it can be understood as "what person this is. Also, the personal condition information related to the crowd label is different in different application fields, and for the application, the information related to the crowd label is applied to the internet protocol television, so that the information can include gender, age, viewing preference (including type preference such as drama or variety, and the like, and domain preference such as military, history or game, and the like) and the like. Through the crowd labels, the interests of the user can be judged, and then the advertisements related to the interests of the user can be pushed to the user, so that the interests and the memory of the user for the advertisements are increased, and the advertising effect is improved.
However, in practical application, in order to improve security, advertisement pushing of the existing network television is realized based on a private network, and because the advertisement resource capacity of the private network is limited, the requirement of the corresponding crowd label can not be satisfied at all times.
In order to solve the problems, the application provides a method and a system for putting IPTV advertising resources according to crowd labels. The following is a detailed description of examples.
Examples
Referring to fig. 1, fig. 1 is a flow chart of a method for putting IPTV advertising resources according to crowd labels according to an embodiment of the present application. As shown in fig. 1, the method mainly comprises the following steps:
s101: the set top box initiates an advertisement request to a private network server;
it should be noted that, the set-top box is a device for connecting a television and an external signal source, which can convert a compressed digital signal into television content and display the television content on the television, and can also receive digital content, including an electronic program guide, an internet web page, etc., so in this embodiment, an advertisement request is triggered to a server by the set-top box, and the advertisement request is played on the television after the advertisement resource is acquired.
In addition, private network servers are servers that are in a private network environment. In addition, in this embodiment, the timing of the set-top box to initiate the advertisement request is not limited, and may be set according to actual needs. For example, the triggering can be performed when the television is started.
S102: after receiving the advertisement request, the private network server acquires crowd label attributes corresponding to the set top box;
specifically, the obtained crowd label attribute is pre-generated according to historical usage data of the corresponding user, and a specific generation method is a common technology, so that the application does not need to improve the crowd label attribute, and therefore detailed description is omitted.
In some embodiments, after receiving the advertisement request, the private network server queries the crowd tag attribute corresponding to the set top box based on a pre-established database. That is, all the crowd label attributes corresponding to the set-top boxes connected with the private network server are stored in the database in advance, so that when the private network server wants to acquire the crowd label attributes corresponding to the set-top boxes, the private network server only needs to inquire through the database. Further, the pre-established database may be a data management platform (Data Management Platform, DMP). The DMP integrates and integrates scattered multiparty data into a unified technical platform, and standardizes and subdivides the data, so that users can push subdivision results to the platform in the existing interactive marketing environment. By adopting the data management platform DMP, the management of the stored data can be better realized.
S103: the private network server sends an advertisement request carrying the crowd label attribute to a public network server;
the private network server can forward the advertisement request carrying the crowd label attribute to the public network server through the transit server in specific implementation because of the difference of the operation modes of the private network server and the public network server.
S104: after receiving the advertisement request, the public network server judges whether advertisement resources meeting the conditions exist or not according to the crowd label attribute;
wherein, the advertisement resource meeting the condition refers to the advertisement resource corresponding to the crowd label attribute and adapting to the interest preference of the corresponding user. In addition, the judgment is realized by the public network server (namely, the server in the public network environment), and the advertisement resources which can be acquired in the public network environment are richer than those in the private network environment, so that the advertisement resources which can meet the conditions can be better acquired.
S105: if the public network server determines that the target advertisement resources meeting the conditions exist, the identification of the target advertisement resources is sent to the private network server;
in particular, when storing advertisement resources, for convenience of management and query, different identifiers, such as character IDs composed of different numbers, letters, and the like, may be generally set for different advertisement resources. Based on this, in this embodiment, when the public network server queries that there is a target advertisement resource that satisfies the condition, the identifier is sent to the private network server.
S106: and the private network server sends the identification to the set top box so that the set top box can acquire corresponding advertisement resources.
Specifically, after receiving the identification of the target advertisement resource meeting the condition, the private network server forwards the identification to the set top box which triggers the advertisement request before, so that the set top box obtains the corresponding advertisement resource according to the identification and plays the advertisement resource on the television.
In a specific implementation, the set top box acquires corresponding advertisement resources from a pre-deployed content delivery network (Content Delivery Network, CDN). The CDN is an intelligent virtual network constructed on the basis of the existing network, and by means of the edge servers deployed in various places, a user can obtain required content nearby through load balancing, content distribution, scheduling and other functional modules of the center platform, so that network congestion is reduced, and user access response speed and hit rate are improved.
The technical scheme provided by the embodiment of the application can comprise the following beneficial effects:
in the technical scheme provided by the embodiment of the application, when an advertisement is required to be put in, the set top box initiates an advertisement request to the private network server, after the private network server receives the advertisement request, the private network server acquires the crowd label attribute corresponding to the set top box and sends the advertisement request carrying the crowd label attribute to the public network server, after the public network server receives the advertisement request, whether advertisement resources meeting the conditions exist or not is judged according to the crowd label attribute, if so, an identifier corresponding to the advertisement resources is sent to the private network server, and then the private network server sends the identifier to the set top box so that the set top box acquires the corresponding advertisement resources. The setting is that the traditional mode of carrying out advertisement putting according to the crowd label in the IPTV private network is expanded to the public network, so that the capacity of advertisement resources can be effectively increased, advertisements meeting the crowd label requirements can be put in more scenes, and the advertising effect is improved.
In addition, corresponding to the method for putting IPTV advertising resources according to the crowd labels provided by the embodiment, the embodiment of the application also provides a system for putting IPTV advertising resources according to the crowd labels. The system is used for executing the method for putting IPTV advertising resources according to the crowd labels.
As shown in fig. 2, the system at least comprises a set top box, a private network server and a public network server; wherein,,
the set top box is used for initiating an advertisement request to the private network server;
the private network server is used for acquiring crowd label attributes corresponding to the set top box after receiving the advertisement request; sending an advertisement request carrying the crowd label attribute to the public network server;
the public network server is used for judging whether advertisement resources meeting the conditions exist or not according to the crowd label attribute after receiving the advertisement request; when determining that the target advertisement resource meeting the condition exists, sending the identification of the target advertisement resource to the private network server;
the private network server is further configured to send the identifier to the set top box, so that the set top box obtains a corresponding advertisement resource.
Optionally, after receiving the advertisement request, the private network server queries the crowd label attribute corresponding to the set top box based on a pre-established database. Wherein the pre-established database may be a data management platform DMP.
Optionally, as shown in fig. 2, the system further includes a transit server;
the transit server is used for forwarding the advertisement request which is sent by the private network server and carries the crowd label attribute to the public network server.
Optionally, the set top box obtains corresponding advertisement resources from a content delivery network CDN deployed in advance.
The specific implementation manner of the method executed by each device in the above system may refer to the corresponding content in the foregoing method embodiment, which is not described in detail herein.
In the technical scheme provided by the embodiment of the application, when an advertisement is required to be put in, the set top box initiates an advertisement request to the private network server, after the private network server receives the advertisement request, the private network server acquires the crowd label attribute corresponding to the set top box and sends the advertisement request carrying the crowd label attribute to the public network server, after the public network server receives the advertisement request, whether advertisement resources meeting the conditions exist or not is judged according to the crowd label attribute, if so, an identifier corresponding to the advertisement resources is sent to the private network server, and then the private network server sends the identifier to the set top box so that the set top box acquires the corresponding advertisement resources. The setting is that the traditional mode of carrying out advertisement putting according to the crowd label in the IPTV private network is expanded to the public network, so that the capacity of advertisement resources can be effectively increased, advertisements meeting the crowd label requirements can be put in more scenes, and the advertising effect is improved.
It is to be understood that the same or similar parts in the above embodiments may be referred to each other, and that in some embodiments, the same or similar parts in other embodiments may be referred to.
It should be noted that in the description of the present application, the terms "first," "second," and the like are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Furthermore, in the description of the present application, unless otherwise indicated, the meaning of "plurality" means at least two.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and further implementations are included within the scope of the preferred embodiment of the present application in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the embodiments of the present application.
It is to be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above-described embodiments, the various steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, may be implemented using any one or combination of the following techniques, as is well known in the art: discrete logic circuits having logic gates for implementing logic functions on data signals, application specific integrated circuits having suitable combinational logic gates, programmable Gate Arrays (PGAs), field Programmable Gate Arrays (FPGAs), and the like.
Those of ordinary skill in the art will appreciate that all or a portion of the steps carried out in the method of the above-described embodiments may be implemented by a program to instruct related hardware, where the program may be stored in a computer readable storage medium, and where the program, when executed, includes one or a combination of the steps of the method embodiments.
In addition, each functional unit in each embodiment of the present application may be integrated in one processing module, or each unit may exist alone physically, or two or more units may be integrated in one module. The integrated modules may be implemented in hardware or in software functional modules. The integrated modules may also be stored in a computer readable storage medium if implemented in the form of software functional modules and sold or used as a stand-alone product.
The above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, or the like.
In the description of the present specification, a description referring to terms "one embodiment," "some embodiments," "examples," "specific examples," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present application. In this specification, schematic representations of the above terms do not necessarily refer to the same embodiments or examples. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it will be understood that the above embodiments are illustrative and not to be construed as limiting the application, and that variations, modifications, alternatives, and variations may be made to the above embodiments by one of ordinary skill in the art within the scope of the application.
Claims (10)
1. A method for group tag delivery of IPTV advertising resources, comprising:
the set top box initiates an advertisement request to a private network server;
after receiving the advertisement request, the private network server acquires crowd label attributes corresponding to the set top box;
the private network server sends an advertisement request carrying the crowd label attribute to a public network server;
after receiving the advertisement request, the public network server judges whether advertisement resources meeting the conditions exist or not according to the crowd label attribute;
if the public network server determines that the target advertisement resources meeting the conditions exist, the identification of the target advertisement resources is sent to the private network server;
and the private network server sends the identification to the set top box so that the set top box can acquire corresponding advertisement resources.
2. The method of claim 1, wherein the private network server queries the crowd-tag attributes corresponding to the set-top box based on a pre-established database after receiving the advertisement request.
3. The method of claim 2, wherein the pre-established database is a data management platform DMP.
4. The method of claim 1, wherein the private network server forwards the advertisement request carrying the crowd-tag attribute to a public network server through a transit server.
5. The method of claim 1, wherein the set top box obtains corresponding advertising resources from a pre-deployed content delivery network CDN.
6. A system for group tag delivery of IPTV advertising resources, comprising: the system comprises a set top box, a private network server and a public network server;
the set top box is used for initiating an advertisement request to the private network server;
the private network server is used for acquiring crowd label attributes corresponding to the set top box after receiving the advertisement request; sending an advertisement request carrying the crowd label attribute to the public network server;
the public network server is used for judging whether advertisement resources meeting the conditions exist or not according to the crowd label attribute after receiving the advertisement request; when determining that the target advertisement resource meeting the condition exists, sending the identification of the target advertisement resource to the private network server;
the private network server is further configured to send the identifier to the set top box, so that the set top box obtains a corresponding advertisement resource.
7. The system of claim 6, wherein the private network server queries the crowd-tag attributes corresponding to the set-top box based on a pre-established database after receiving the advertisement request.
8. The system of claim 7, wherein the pre-established database is a data management platform DMP.
9. The system of claim 6, further comprising a staging server;
the transit server is used for forwarding the advertisement request which is sent by the private network server and carries the crowd label attribute to the public network server.
10. The system of claim 6, wherein the set top box obtains corresponding advertising resources from a pre-deployed content delivery network CDN.
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