CN112819556A

CN112819556A - Method, device and computer system for providing physical shop display design information

Info

Publication number: CN112819556A
Application number: CN201911120989.9A
Authority: CN
Inventors: 罗昕
Original assignee: Alibaba Group Holding Ltd
Current assignee: Hema China Co Ltd
Priority date: 2019-11-15
Filing date: 2019-11-15
Publication date: 2021-05-18
Anticipated expiration: 2039-11-15
Also published as: CN112819556B

Abstract

The embodiment of the present application discloses a method, a device and a computer system for providing display design information of a physical store. The method includes: obtaining standardized display design scheme information for various display scenarios, and the display scenarios use feature information in multiple dimensions expressing; receiving the display demand information submitted by the first client, the display demand information including description information describing the required display scene from multiple dimensions; determining the display scene information that matches the display demand information; According to the standardized display design scheme information corresponding to the matched display scene information, the target display design scheme information applicable to the display demand information is determined; wherein, in the target display design scheme information, the display is analyzed by means of visual graphics. Express the design. Through the embodiments of the present application, the efficiency can be improved, and the standardization of the display results can be better ensured.

Description

Method, device and computer system for providing physical shop display design information

Technical Field

The present application relates to the field of information processing technologies, and in particular, to a method, an apparatus, and a computer system for providing physical store display design information.

Background

In the business model of "new retail," a retailer who opens an online physical store may open an online "cloud store" through the commodity object information service system, and issue discount information of the offline physical store, information of the commodity object, and the like through such a cloud store. The consumer user can browse and purchase on the online App, and online orders can be specifically processed by an offline entity shop, so that services such as '2 hours reach' are provided for users in a certain geographic range. Further, the consumer user may directly go to an offline physical store to purchase the commodity object, and so on. In summary, under the above-mentioned commercial development trend, consumer patterns in a plurality of online and offline fields are derived, and consumer shopping demands are not limited to online shopping browsing and purchasing efficiency, but also how to obtain better services by combining with offline scenes. Accordingly, retailers also desire to be able to provide better quality services to consumer users through a combination of online and offline.

Among them, the off-line physical stores can optimize their services in terms of the category, price, and the like of the commodity object, and can also optimize shelf beauty design. Among them, the so-called shelf beauty design usually includes the placement/stacking position and form of goods, the content, design, etc. of marketing materials (printed matter with marketing information of goods, such as a4 standing brand, "pop-top treasure", etc., marketing materials placed on or around the shelf), and is a scheme for integrally planning the display and marketing of goods in the range around the shelf. In the traditional retail industry, there is often a relatively large amount of traditional experience and solutions for shelf beauty designs in stores. However, the state of the art in the form of materials and experience is designed in the beauty, and the state of the art is often mastered by students through teaching, practice and summary. The whole process depends on the personal ability of the performer, including the comprehension, memory, performance efficiency and the like of the performer on the scheme, and a master period is needed, which can be competent through long-time training and habit development. Even in this case, since a difference in various information such as environment, merchandise, shelf, and the like directly leads to a difference in a plan, and since executors generally have a difference in personal ability and the like, it is difficult to ensure a final execution standard property.

Therefore, how to more efficiently perform shelf design in a physical store and ensure the standardization of design execution becomes a technical problem to be solved by those skilled in the art.

Disclosure of Invention

The application provides a method, a device and a computer system for providing physical shop display design information, which can improve efficiency and better ensure standardization of display results.

The application provides the following scheme:

a method of providing physical store display design information, comprising:

obtaining standardized display design scheme information for a plurality of display scenes, wherein the display scenes are expressed by characteristic information on a plurality of dimensions;

receiving exhibition requirement information submitted by a first client, wherein the exhibition requirement information comprises description information describing a required exhibition scene from multiple dimensions;

determining display scene information matched with the display requirement information;

according to the standardized display design scheme information corresponding to the matched display scene information, determining target display design scheme information suitable for the display requirement information for returning to the first client side for displaying; wherein, in the target display design scheme information, the display design scheme is expressed in a visual graph mode.

A method of providing physical store display design information, comprising:

receiving exhibition requirement information, wherein the exhibition requirement information comprises description information describing a required exhibition scene from multiple dimensions;

submitting the display requirement information to a server, wherein the server is used for determining display scene information matched with the display requirement information and determining target display design scheme information suitable for the display requirement information according to standardized display design scheme information corresponding to the matched display scene information;

and displaying the target display design scheme information returned by the server, wherein the display design scheme is expressed in the target display design scheme information in a visual graph mode.

A method of generating a display design, comprising:

providing a visual graphical information base of a plurality of types of display objects, including a plurality of types of containers, a plurality of types of commodity objects, and/or a plurality of types of marketing materials;

creating a corresponding display scene by receiving characteristic information on a plurality of dimensions;

providing an editing interface for generating a display design solution for the display scene, the editing interface comprising an editing area and a visual graphic selection area;

and generating a display design scheme aiming at the display scene according to the visual graphs selected and the mutual position relation information determined through the editing area.

A marketing material production task processing method comprises the following steps:

receiving marketing material production task information provided by a server, wherein the production task information is generated according to display requirement information submitted by a first client;

obtaining state information of the production task, and if the production task is completed and a material distribution task is generated, obtaining logistics bill identification information of the material distribution task;

and submitting the state information and the logistics receipt identification information to the server so that the server can circulate display tasks according to the state information.

An apparatus for providing physical store display design information, comprising:

a standardized scheme obtaining unit for obtaining standardized display design scheme information for a plurality of display scenes, the display scenes being expressed by characteristic information in a plurality of dimensions;

the display requirement information receiving unit is used for receiving display requirement information submitted by a first client, and the display requirement information comprises description information describing a required display scene from multiple dimensions;

the display scene determining unit is used for determining display scene information matched with the display requirement information;

the target design scheme information providing unit is used for determining target display design scheme information suitable for the display requirement information according to the standardized display design scheme information corresponding to the matched display scene information, and returning the target display design scheme information to the first client for displaying; wherein, in the target display design scheme information, the display design scheme is expressed in a visual graph mode.

the display system comprises a demand information receiving unit, a display unit and a display unit, wherein the demand information receiving unit is used for receiving display demand information which comprises description information describing a required display scene from multiple dimensions;

the display system comprises a requirement information submitting unit, a server and a display management unit, wherein the requirement information submitting unit is used for submitting the display requirement information to the server, the server is used for determining display scene information matched with the display requirement information, and determining target display design scheme information suitable for the display requirement information according to standardized display design scheme information corresponding to the matched display scene information;

and the design scheme information display unit is used for displaying the target display design scheme information returned by the server, wherein the display design scheme is expressed in the target display design scheme information in a visual graph mode.

An apparatus for generating a display design, comprising:

a graphic library providing unit for providing a visual graphic information library of a plurality of types of display objects including a plurality of types of containers, a plurality of types of commodity objects, and/or a plurality of types of marketing materials;

a display scene creating unit for creating a corresponding display scene by receiving feature information in a plurality of dimensions;

the editing interface providing unit is used for providing an editing interface for generating a display design scheme for the display scene, and the editing interface comprises an editing area and a visual graphic selection area;

and the standard scheme generating unit is used for generating a display design scheme aiming at the display scene according to the visual graphics selected through the editing area and the mutual position relation information.

A marketing materials production task processing device, comprising:

the production task information receiving unit is used for receiving marketing material production task information provided by the server, and the production task information is generated according to the display requirement information submitted by the first client;

a state information obtaining unit, configured to obtain state information of the production task, and if the production task is completed and a material distribution task is generated, obtain logistics bill identification information of the material distribution task;

and the information submitting unit is used for submitting the state information and the logistics receipt identification information to the server so that the server can conveniently circulate display tasks according to the state information.

A computer system, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:

A computer system, comprising:

one or more processors; and

A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any of the preceding claims.

According to the specific embodiments provided herein, the present application discloses the following technical effects:

by the embodiment of the application, the display scene can be expressed through the characteristic information on multiple dimensions, and the standardized display design scheme aiming at multiple possible display scenes is generated in advance, so that a specific executor user can submit specific display requirement information through a client, and the display requirement information can also be described through the description information on multiple dimensions. And then, the server side can determine a display scene matched with the display requirement information according to the display requirement information, and determine a display design scheme corresponding to the display requirement according to a corresponding standardized display design scheme. Finally, the display design scheme can be returned to the client side to be displayed to the executor user, and can be expressed in a visual graphic mode, so that the executor user does not need to understand the design scheme information expressed in a text mode any more, but can obtain the design scheme information more intuitively, and according to the intuitive design scheme information, the efficiency can be improved, and the standardization of the display result can be better ensured.

Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

Fig. 1 is a schematic diagram of an application scenario provided in an embodiment of the present application;

FIG. 2 is a schematic diagram of a data flow provided by an embodiment of the present application;

FIG. 3 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 4 is a flow chart of a first method provided by an embodiment of the present application;

FIG. 5 is a schematic diagram of a designer client interface provided by an embodiment of the present application;

6-1 through 6-6 are schematic diagrams of a first client provided by an embodiment of the present application;

FIG. 7 is a flow chart of a second method provided by embodiments of the present application;

FIG. 8 is a flow chart of a third method provided by embodiments of the present application;

FIG. 9 is a flow chart of a fourth method provided by embodiments of the present application;

FIG. 10 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 11 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 12 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

FIG. 13 is a schematic diagram of a fourth apparatus provided by an embodiment of the present application;

FIG. 14 is a schematic diagram of a computer system provided by an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.

In the embodiment of the application, in order to more efficiently carry out shelf aesthetic design in a physical shop and ensure the standard performance of the design scheme, a corresponding solution is provided. In this scheme, as shown in fig. 1, display design schemes of a plurality of scenes can be expressed in a digital manner, stored as display data, and provided with a display management service. At the same time, by providing the interaction device to the specific display performer, the performer user can input the specific display requirements through the interaction device. Correspondingly, after the display management server determines the display design scheme meeting the requirement, the display design scheme can be returned to the interactive equipment and delivered to the executive personnel user, so that the executive personnel user can check the specific display design scheme through the interactive equipment. And then, the executive personnel performs specific aesthetic arrangement according to the scheme displayed on the interactive equipment. Thus, the performer no longer needs to memorize the display design scheme in the manual, efficiency can be improved, dependence on the performance of the performer can be reduced, and standardization of the final aesthetic design result can be ensured.

In the process of implementing the scheme, at least two difficulties need to be considered, namely how to digitally express a specific display scene, and how to express the specific target display scheme to an executive user after determining the specific target display scheme. Therefore, corresponding solutions are provided in the embodiments of the present application. In relation to the first point, in the embodiment of the present application, the display scene may be expressed by feature information in multiple dimensions, such as container types and container-associated commodity object information. For example, the container type is a pile head type, wherein the commodity object to be displayed is a fruit commodity, and information on the two dimensions can express a display scene. In addition, specific position information including whether the container is close to a wall or not can be combined, and more display scenes can be expressed through combination of feature information on more dimensions.

On the basis of determining the expression mode of the display scene, standardized display design schemes can be provided respectively for multiple possible scenes and stored in a database. In this case, the standardized display design scheme can be expressed in many ways in theory, for example, directly according to the content in the handbook in the prior art, in the form of text, however, such text content also requires an understanding process for the specific executive, and if deviation occurs in understanding, the standardization of the design scheme is difficult to ensure. For this reason, in the embodiment of the present application, the standardized display design stored in the database may be expressed in a visual graphic manner. Specifically, a graphic library of objects such as various types of containers, commodity objects, marketing materials and the like can be established in advance, when a display design scheme is provided for various display scenes, specific types of container graphics, commodity object graphics, marketing material graphics and the like can be directly selected from the graphic library, and then the respective position relationships of the various graphics are determined according to a certain principle, so that a visual display design scheme can be generated. After receiving the display requirement submitted by the specific executive user, the display scenario information corresponding to the display requirement may be determined, and then the display scenario information corresponding to the display requirement may be provided according to the standardized display scenario information corresponding to the scenario information and displayed in the interactive device in a visual graphical manner. Therefore, the executive personnel can obtain more intuitive design scheme information from the visual graphic information and refer to the execution, and the understanding process of the design scheme information of the text class is omitted, so that the standardization in the execution process of the design scheme is easier to realize.

Based on the above expression of the display scene, specifically from the viewpoint of data flow, as shown in fig. 2, the performer may input information such as shelf specification data (such as a shelf type), environment display specification data (whether or not to lean on the wall, etc.), marketing material production method data (which specific physical stores, commodity objects, marketing contents, etc. need to be associated with each other), and the like, through the interactive device. The server side can determine the required display requirement according to the information, then generate the display design scheme aiming at the display requirement according to the standard display design scheme corresponding to various pre-stored scenes, and the executive personnel can execute specific display operation according to the specific visual display design scheme. During specific implementation, the environmental display specification data can be input only when necessary, and the shelf is not close to the wall by default in a default state; the data of the marketing material manufacturing method can be input only when necessary, and the server side can pull relevant marketing information from relevant marketing data sources according to information such as specific entity stores, commodity object categories related to shelves and the like, and generates a specific marketing material design scheme by combining with a preset template, and the like.

From the perspective of a specific system architecture, referring to fig. 3, an embodiment of the present application may first provide a server, where the server may store a standardized display design scheme database corresponding to a plurality of possible display scenes, where a specific design scheme may be expressed in a visual graph manner. The specific standardized design scheme may be designed by a designer user client. In addition, the system can also comprise an executor user client which runs in the interactive device provided for the executor user, and the specific interactive device can be in various forms, including mobile terminal equipment, PC equipment and the like, and can be specifically used for submitting specific display requirement information to the server. The server may then return design information to the actor user client that meets its exhibition requirements. The marketing material display method comprises the following steps that display mode information of marketing materials can be related to a specific design scheme, some marketing material manufacturing requirement information can be interacted between an executor user client and a server at the moment, the server can determine marketing material design information according to specific requirements, and after confirmation of an executor user, the marketing material display method can be provided for the specific production manufacturer client to perform production and manufacturing of the marketing materials. The specific production manufacturer client may include a printing terminal in the physical store, an associated supplier client, and the like. Under the condition that the marketing materials need to be processed and manufactured, the server can also track the manufacturing progress and the like of the specific marketing materials, and can inform the executor user after the manufacturing is finished, so that the executor user can continue to perform display operation and the like.

The following describes in detail a specific technical solution provided in an embodiment of the present application.

Example one

First, the embodiment provides a method for providing physical store exhibition design information from the perspective of the server in fig. 3, and referring to fig. 4, the method may specifically include:

s401: obtaining standardized display design scheme information for a plurality of display scenes, wherein the display scenes are expressed by characteristic information on a plurality of dimensions;

wherein the standardized display design may be obtained in a variety of ways, for example, in one way, may be designed by a designer user. The designer-user can refer to a specific display principle manual and the like during design, and can communicate with users such as a manufacturer and the like to determine the feasibility of the scheme and the like. During specific implementation, in order to facilitate the design of a visual display scheme by a designer user, a designer user client can be provided for the designer user, the client can provide a graphic library corresponding to various container types, commodity object categories and marketing material types, and thus, the designer user can generate a specific design scheme by combining various graphics and can submit the scheme to a server for storage. For example, as shown in fig. 5, the interface of the designer user client may include an editing area and a graphic selection area, and when the designer user designs a display plan for a specific display scene, the designer user may select a container of a corresponding type from the selection area, and may design placement positions of commodity objects of various types, placement positions of marketing materials, and the like in, near, or around a shelf according to the specific display scene. For example, in fig. 5, the editing process for shelf display marketing materials is mainly illustrated, wherein three different marketing material display positions are shown at 51, 52, 53, corresponding to different types of marketing materials. Wherein, the position 51 is a hoisting banner, the position 52 is a standing card with the size of A4, and the position 53 is a smaller standing card, etc.

In addition, during specific implementation, corresponding content templates can be provided for various different types of marketing materials in advance, and the information types, the typesetting modes and the like displayed in the materials can be defined in the templates. When designing the marketing material display mode, a designer user can design the type, display mode (lifting, ground sticking, standing plate or the like), position and the like of a specific marketing material, and can select a specific content template for the marketing material.

In this way, the display design scheme specific to a certain display scenario may include the following information: the display position of the commodity object and the corresponding information of the commodity object class are provided in the container, and the display position of the marketing materials and the corresponding information of the type, the display mode, the position, the associated content template and the like are provided at positions on or near the container. Of course, if the display mode of the marketing materials is only needed to be designed in a certain scene, the design scheme may not necessarily include information about the display mode of the specific commodity object categories, and vice versa.

The commodity object display position and the corresponding commodity object type information, the marketing material display position and the corresponding marketing material type, display mode, position and the like in the specific design scheme can obtain visual information in a visual graph mode. For example, as is apparent from FIG. 5, the root 52 is a display location for the marketing materials, which is of the type A4 stand, which is located at a certain edge of the container, and so on. Of course, if more specific location information needs to be designed, for example, the minimum distance from the edge of the container, and the like, text description information can be added to the design object such as the specific marketing materials in the design scheme. In this way, the behavioral specification of a particular performer user is guided. In addition, the specific display scene can also comprise whether the container is close to a wall or not, if the situation of close to the wall occurs, the cabinet body close to the wall does not need to be designed with a side flag, and the like.

The designer client side can provide corresponding standardized design schemes for various different display scenes, and the standardized design schemes can be stored in a database of the server side. The specific display scene can be expressed by information on multiple dimensions such as container type, commodity object type, marketing scene information, space environment and the like. Thus, based on the combination of information in various dimensions, a plurality of different display scenarios can be obtained, and corresponding standardized design solutions can be provided separately.

When the server stores the standardized design solution information, in one manner, the standardized design solution information may be as shown in table 1:

TABLE 1

That is, when describing the display scene specifically, the display scene may be a variety of different display scenes by selecting one or more dimensions of the information from the plurality of dimensions. In a specific design scheme, the display mode of the commodity object class in the shelf can be designed, the display mode of specific marketing materials can also be designed, or the display mode of the commodity object class and the marketing materials can also be designed, and the like.

S402: receiving exhibition requirement information submitted by a first client, wherein the exhibition requirement information comprises description information describing a required exhibition scene from multiple dimensions;

after obtaining a standardized exhibition design scheme for a plurality of exhibition scenes, performer users in a specific physical store can submit exhibition requirements to a server through clients of the performer users. The specific display requirement information may also include description information describing a desired display scene from multiple dimensions. For example, the cabinet type requires: a freezer cabinet; the requirements of the categories are as follows: a dairy product; marketing requirements: promoting in 3 months; the space requirement is as follows: store corners, two sides against a wall, etc.

S403: determining display scene information matched with the display requirement information;

after receiving the specific display requirement information, the server may determine the display scene information matching the display requirement. That is, a display scene matching the display requirement of the performer user is determined from the display design plan information database stored in advance. For example, in the display requirement information, the display scenes specifically corresponding to the display requirement information may be: the refrigerator, the dairy product, the 3 month surge, the corner of a store and two sides of the store lean against the wall are combined.

S404: according to the standardized display design scheme information corresponding to the matched display scene information, determining target display design scheme information suitable for the display requirement information for returning to the first client side for displaying; wherein, in the target display design scheme information, the display design scheme is expressed in a visual graph mode.

After the display scene matched with the display requirement is determined, the target display design scheme information suitable for the display requirement information can be determined according to the standardized display design scheme information corresponding to the matched display scene information.

In specific implementation, because the display scenes in practical application may be various, the display scenes corresponding to various design schemes stored in the database may or may not have display scenes completely matching with the display requirements of the user. If there is a display scenario completely matching the display requirement information, the standardized display design scenario information corresponding to the display scenario may be determined as the target display design scenario information suitable for the display requirement information. For example, in the foregoing example, if there is a design corresponding to a display scenario in the database that completely matches the display scenario "freezer + dairy product +3 months buster + store corner and two sides close to the wall", the design may be returned to the performer user client.

If there is no display scenario that completely matches the display requirement information, there may be multiple processing manners, for example, in one manner, one or more display scenarios that partially match the display requirement information may be determined from a database; and then, generating target display design scheme information suitable for the display requirement information by combining the standardized display design scheme information corresponding to the partially matched one or more display scenes. For example, in the foregoing example, the display demand submitted by the user corresponds to a scene that is "freezer + dairy product +3 months bustle + store corner with both sides facing the wall", and there is no design solution in the database that completely matches the scene, but there is a partial match of the following scene with the scene demanded by the user: "milk product + freezer + promotion", "milk product + freezer", "store corner, two sides by wall", etc. Therefore, the display design plans corresponding to the display scenes partially matching the scenes desired by the user can be combined to obtain the display design plan corresponding to the scenes desired by the user.

Or, in another mode, if there is no display scenario completely matching the display requirement information, the display requirement information may also be sent to the designer user client, and the designer user creates a new display scenario for the currently received display requirement information, designs a new display design scheme for the new display scenario, and returns the new display design scheme to the server. In this way, the server may determine the display design information returned by the designer-user client as the target display design information. In addition, the display design scheme designed according to the specific display requirements submitted by the user can also be added into the database of the server, so that the display scene in the database is gradually improved, and the display requirements proposed by more performer users are covered.

In a specific implementation, as described above, the display scenario includes: and the display scene is expressed by the dimension of the container type and the information dimension of the commodity object to be displayed. Alternatively, display scenes expressed from a spatial location dimension, display scenes expressed from a container type and marketing scene information dimension, display scenes expressed from a commodity object class and marketing scene information dimension, and the like may also be included. In short, after the performer user submits a specific display requirement (which may also include scene information described by information in the above-mentioned multiple dimensions), the server may return display design solution information stored in the database correspondingly, or combine the display requirement or ask the designer user to design the display design solution information, and so on.

For example, as shown in fig. 6-1, an interface presented by the performer user client for submitting specific display requirements may include operation options for entering marketing scenario information (including event online time, offline time, etc.), item category information, display shelf type information, and the like. In addition, if the performer is responsible for the exhibition task of a plurality of physical stores, it is also possible to select physical store identification information to be delivered for a specific design solution, and the like. After the display requirement information is submitted, display design solution information corresponding to a specific display requirement can be displayed. Since the container types and the commodity object categories generally have a certain constraint relationship, for example, as shown in fig. 6-1, the selected commodity object categories are frozen aquatic products and frozen fresh products, and since there is a need for refrigeration and freezing, the specifically selected container types are usually only selectable by the types of freezing and refrigerating island cabinets, freezing and refrigerating wall cabinets, freezing and refrigerating end cabinets, and the like, and other ordinary vertical cabinets, pile heads, and the like are not selectable. Therefore, after the user selects the category information of a specific commodity object, selectable container types can be provided from the container types matched with the category, and thumbnails of design schemes respectively corresponding to display scenes formed by the selectable container types, the set marketing scene information and the commodity object category information can be provided. Thus, the user can also refer to the display design information for selection when selecting a specific container type.

Wherein, the specific standardized display design scheme information may include: the display positions of the commodity objects related to the container and the information of the commodity object categories related to each commodity object display position prompt how the relative position relationship among the categories is set when the specific commodity objects are displayed in the container, and the like.

In addition, as shown in fig. 5, a specific marketing material display position may be provided in the display design scheme, that is, a specific executive is prompted, and if the marketing material needs to be displayed, the marketing material may be displayed in the design scheme corresponding to the position of the display position. The design scheme mainly embodies information such as the type, display mode, position and material design template of marketing materials. The material design template can define specific image-text display rules, typesetting modes and the like. Of course, no specific marketing content such as pictures and characters is associated in the template. Therefore, if the marketing materials are displayed in a specific design scheme, the server side can also determine marketing content information to be displayed on the marketing materials according to the display requirement information, and then the marketing content information is combined with the design template information selected in the design scheme to generate the design information of the marketing materials. After the design information is confirmed by the executor user, a specific marketing material making task can be generated and provided for a specific producer to produce and make the marketing material.

That is to say, when an executor user submits a specific display requirement, a specific marketing material may not be obtained yet, and therefore, in the scheme of the embodiment of the present application, in addition to providing a specific display design scheme for the user, a design scheme for the marketing material may also be provided, and the production and manufacturing of the material may be automatically transferred to a specific producer client to be performed, and subsequently, the production and manufacturing progress may also be tracked, and so on. That is, in the embodiment of the present application, it is possible to implement not only the digital representation of the display design scheme, but also the informatization of the whole link from the generation of the display requirement to the generation of the display design scheme, and the design, production, tracking, and the like of the marketing material. For the performer user, the performer does not need to design marketing materials by himself or produce and make materials by connecting suppliers offline, and information circulation and tracking of specific task states can be achieved directly through the service provided by the server.

The server can have various modes when determining the marketing content information to be displayed on the marketing material. For example, in one mode, since the display requirement information usually includes information such as specific physical store identification information and commodity object categories, there is usually a special marketing information database in the system for storing marketing content information corresponding to the specific commodity object categories in each physical store, including which categories/brands of commodity objects in which specific physical stores participate in which marketing campaign, start and end times of the campaign, and so on. Therefore, the server can automatically pull the marketing content information associated with the entity store information and the commodity object information associated with the display demand information from the associated marketing information database according to the received display demand information. And then, combining the marketing content information with design template information in a design scheme to generate the design information of the marketing materials.

In the above mode, the server determines the information displayed in the specific marketing material by itself. Or, in another mode, an operator user may be provided with an operation option for editing the marketing material in the design scheme, and the operator user may specify the specifically-presented marketing content information. For example, the design thumbnail shown in fig. 6-1 may be shown in an enlarged scale after being clicked, and the marketing material display positions therein may be in an interactive state. The user can click on one of the marketing materials and edit the marketing material. Of course, in another mode, number information of various marketing materials may also be provided in the design scheme, and operation options for editing the marketing materials corresponding to the numbers are provided in the editing interface, respectively. In this way, it can be specifically realized that an operation request for editing the marketing material corresponding to the specified display position in the design scheme can be received, and then, an operation interface for editing the marketing content information to be displayed on the marketing material can be provided, so that the marketing content information to be displayed on the marketing material can be determined according to the received editing information. For example, as shown in fig. 6-2, after a user selects a certain display design, details of the display design may be presented, which may include an introduction of information on the type, size, material, etc. of various marketing materials. Additionally, an interface for editing multiple marketing materials in a project may be provided, for example, as shown in fig. 6-3, a specific editing interface may be entered by clicking on the "to edit" option.

The content specifically editing the marketing material may mainly include marketing content information displayed in the marketing material. Specifically, in one mode, the specifically received editing information may include: the specified merchandise object identification information. For example, as shown in fig. 6-4, identification information such as an ID of a commodity object displayed in a specific marketing material to be marketed may be input as shown in 61, so that the server may pull marketing content information associated with the specified commodity object from an associated marketing information database, and then combine the marketing content information with a marketing material template selected in the design scheme to generate a design scheme of the specific marketing material. For example, the marketing material design after synthesis may be as shown at 62 in fig. 6-4, and so on.

In the foregoing case, the server side pulls information of the commodity object specifically required to be displayed in the material from a specific data source, including price information and the like. In another case, a particular performer user may have a need and authority to temporarily price certain merchandise objects in a particular physical store. For example, a store keeper in a physical store, as an executor user, has the authority to temporarily adjust the price of an in-store commodity object, and at night 20: after 00, if some commodity objects with limited shelf lives are not sold out, the commodity objects can be temporarily adjusted in price. At this time, the information of which commodity objects are shown in the specific marketing materials, the specific price and the like can be input by the executor user in a self-defined manner. That is, the received edit information may include: and aiming at the customized marketing content information of the specified entity shop or the specified commodity object, determining the customized marketing content information as the marketing content information to be displayed on the marketing material. For example, an interface for specifically submitting edit information may be as shown in FIGS. 6-5.

After the determination of the content in the marketing material is completed, a specific marketing material design scheme can be generated, and then the server side can provide the specific marketing material design scheme for a production party to produce and make. Specifically, the selected production method may be different according to the type of the specific marketing material. For example, if the marketing material is a printed product of a4 or a5, the specific production task may be directly sent to a printing terminal in the physical store associated with the specific display requirement for printing, so that the performer user can directly obtain the specific marketing material from the printing terminal in the store, and then can proceed to the display operation stage soon. And if the marketing materials are large ground stickers, banners, jumbo posters and the like, specific production tasks can be sent to the associated supplier user clients, and the marketing materials are produced and produced by the suppliers and then distributed to specific entity shops. The executor user may receive the specific marketing material several days later, and then enter the specific display task interface to perform display operation according to the design scheme of the visual graphic expression provided by the server.

In addition, during specific implementation, the server may also track production progress information of the producer client, and notify the first client after receiving a production completion message returned by the producer client. For example, the specific implementation may be presented in a display task interface of the first client. As shown in fig. 6-6, specific display design information, marketing material listings, and task flow information, among others, may be presented in specific task detail pages. The executor user can not only check the display design scheme information of the visual graphic expression through the task detail page, but also check the circulation condition in the task execution process.

In specific implementation, the specific target display design scheme information may further include animation prompt information, where the animation prompt information may be used to prompt display position and sequence information of the display object. Therefore, the design scheme can be more intuitively reflected through the animation prompt information, and the executor user only needs to display goods or marketing materials directly according to the prompt in the animation.

In addition, after the display is completed, a notification message that the display is completed or the like may be submitted through the first client, and at this time, in an optional implementation, the first client may further perform image acquisition on an execution result of the display through an image acquisition device or the like associated with the terminal device, and may submit the execution result to the server. Thus, after obtaining a specific display result, the server can compare the display result with the previously generated target display design scheme information, and if a difference is found, the difference can be recorded. After the information on the target display design plan is provided several times according to the same display scene and the information on the display result is obtained, if the same difference information between the display result and the information on the target display design plan appears several times, a prompt message for adjusting the standardized display design plan may be generated at this time. Specific prompting information can be provided for a client of a designer user, the designer user can adjust the standard scheme, and the like. For example, in a standard solution, a certain marketing material is displayed in a central position of a certain shelf, but actually, the marketing material needs to be displayed in a position which is slightly to the left or right when being displayed, otherwise, a serious shielding effect may be caused on a commodity object displayed in the shelf, and the like. This makes some difference between the actual display result and the display design provided by the server, and if the same difference appears many times, it turns out that there may be some irrationality in the previous standardized design or the reference design specification, and therefore, the standardized design or the reference design specification may be modified according to the actual execution result.

In summary, according to the embodiment of the present application, a display scene can be expressed through feature information in multiple dimensions, and a standardized display design scheme for multiple possible display scenes is generated in advance, so that a specific performer user can submit specific display requirement information through a client, and the display requirement information can also be described through description information in multiple dimensions. And then, the server side can determine a display scene matched with the display requirement information according to the display requirement information, and determine a display design scheme corresponding to the display requirement according to a corresponding standardized display design scheme. Finally, the display design scheme can be returned to the client side to be displayed to the executor user, and can be expressed in a visual graphic mode, so that the executor user does not need to understand the design scheme information expressed in a text mode any more, but can obtain the design scheme information more intuitively, and according to the intuitive design scheme information, the efficiency can be improved, and the standardization of the display result can be better ensured.

In addition, in the embodiment of the application, the editing of marketing materials and the circulation of subsequent production and manufacturing tasks can be realized, the digital expression of display scenes and display design schemes can be realized by the whole system, and the informatization of the whole link from the generation of display requirements to the generation of the display design schemes, the design, the production, the tracking and the like of the marketing materials can also be realized.

Example two

The second embodiment corresponds to the first embodiment, and provides a method for providing physical store exhibition design information from the perspective of an executor user client, and referring to fig. 7, the method may specifically include:

s701: receiving exhibition requirement information, wherein the exhibition requirement information comprises description information describing a required exhibition scene from multiple dimensions;

s702: submitting the display requirement information to a server, wherein the server is used for determining display scene information matched with the display requirement information and determining target display design scheme information suitable for the display requirement information according to standardized display design scheme information corresponding to the matched display scene information;

s703: and displaying the target display design scheme information returned by the server, wherein the display design scheme is expressed in the target display design scheme information in a visual graph mode.

In specific implementation, the target display design scheme information further includes animation prompt information, and at this time, in the process of displaying the target display design scheme information, the animation prompt information can be played to prompt display position and sequence information of display objects.

In addition, after receiving the information that the display task is completed, the display result is subjected to image acquisition through the associated image acquisition equipment, and the acquired display result information is submitted to the server side so as to be compared with the target display design scheme through the display result, and when the same difference situation appears for multiple times, the standardized display design scheme is adjusted.

EXAMPLE III

The third embodiment provides a method for generating a display design solution from the perspective of a client of a designer and a user, and referring to fig. 8, the method may specifically include:

s801: providing a visual graphical information base of a plurality of types of display objects, including a plurality of types of containers, a plurality of types of commodity objects, and/or a plurality of types of marketing materials;

s802: creating a corresponding display scene by receiving characteristic information on a plurality of dimensions;

s803: providing an editing interface for generating a display design solution for the display scene, the editing interface comprising an editing area and a visual graphic selection area;

s804: and generating a display design scheme aiming at the display scene according to the visual graphs selected and the mutual position relation information determined through the editing area.

Example four

The fourth embodiment provides a marketing material production task processing method from the perspective of a producer user client, and referring to fig. 9, the method may specifically include:

s901: receiving marketing material production task information provided by a server, wherein the production task information is generated according to display requirement information submitted by a first client;

s902: obtaining state information of the production task, and if the production task is completed and a material distribution task is generated, obtaining logistics bill identification information of the material distribution task;

s903: and submitting the state information and the logistics receipt identification information to the server so that the server can circulate display tasks according to the state information.

For the parts, which are not described in detail, of the second to fourth embodiments, reference may be made to the description of the first embodiment, and details are not repeated here.

Corresponding to the first embodiment, the embodiment of the present application further provides an apparatus for providing physical store display design information, referring to fig. 10, the apparatus may specifically include:

a standardized-schema obtaining unit 1001 configured to obtain standardized display design schema information for a plurality of display scenes, which are expressed by feature information in a plurality of dimensions;

a requirement information receiving unit 1002, configured to receive exhibition requirement information submitted by a first client, where the exhibition requirement information includes description information describing a required exhibition scene from multiple dimensions;

a display scene determination unit 1003 for determining display scene information matching the display demand information;

a target design scenario information providing unit 1004, configured to determine, according to the standardized display design scenario information corresponding to the matched display scenario information, target display design scenario information suitable for the display requirement information, so as to be returned to the first client for displaying; wherein, in the target display design scheme information, the display design scheme is expressed in a visual graph mode.

In a specific implementation, the target design solution information providing unit may specifically be configured to:

and if the display scene which is completely matched with the display requirement information exists, determining the standardized display design scheme information corresponding to the display scene as the target display design scheme information which is suitable for the display requirement information.

Alternatively, the target design scenario information providing unit may specifically be configured to:

determining one or more exhibition scenes that partially match the exhibition requirement information if there are no exhibition scenes that completely match the exhibition requirement information; and generating target display design scheme information suitable for the display requirement information by combining the standardized display design scheme information corresponding to the partially matched one or more display scenes.

and if the display scene which is completely matched with the display requirement information does not exist, the display requirement information is sent to a designer user client, and the display design scheme information returned by the designer user client is determined as the target display design scheme information.

Wherein the display scenario comprises: and expressing the scenes through the dimension of the container type and the dimension of the information of the commodity objects required to be displayed.

The standardized display design scenario information includes: the goods object display position related to the container and the goods object category information related to each goods object display position.

Additionally, the standardized display design scenario information may also include: marketing material display positions, associated marketing material types, and design template information.

In a specific implementation, the apparatus may further include:

the marketing content information determining unit is used for determining marketing content information to be displayed on the marketing material according to the display demand information;

and the marketing material design information generating unit is used for combining the marketing content information with the design template information to generate the design information of the marketing material, and providing the design information for the client of the producer to produce and manufacture the marketing material.

The marketing content information determining unit may be specifically configured to:

and pulling out marketing content information associated with the entity shop information, the container type or the commodity object information associated with the exhibition requirement information from an associated marketing information database.

Or, the marketing content information determination unit may be specifically configured to:

receiving an operation request for editing the marketing material corresponding to the specified display position in the design scheme; and providing an operation interface for editing the marketing content information to be displayed on the marketing material so as to determine the marketing content information to be displayed on the marketing material according to the received editing information.

Wherein the received editing information comprises: specified merchandise object identification information;

the marketing content information determination unit may be specifically configured to: and pulling and obtaining the marketing content information related to the specified commodity object from the related marketing information database.

Or, the received editing information includes: customized marketing content information for a specified entity store or a specified commodity object;

at this time, the marketing content information determining unit may be specifically configured to:

and determining the customized marketing content information as the marketing content information to be displayed on the marketing material.

Specifically, the marketing material design information generating unit may specifically include:

the producer determining subunit is used for determining a producer client according to the type information of the marketing materials;

and the task flow subunit is used for generating material production task information according to the design information of the marketing material and transferring the material production task information to the corresponding producer client to produce and manufacture the marketing material.

Wherein the producer client comprises: and the display demand information is associated with a printer device client in the entity shop or an associated supplier user client providing the material production service.

In addition, the apparatus may further include:

and the progress tracking unit is used for tracking the production progress information of the producer client and transferring the information to the first client after receiving the production completion information returned by the producer client.

The target display design scheme information also comprises animation prompt information, and the animation prompt information is used for prompting display position and sequence information of the display objects.

Furthermore, the apparatus may further include:

a display result obtaining unit for obtaining display execution result information;

and the scheme adjustment prompting unit is used for counting the difference situation if the display result is different from the target display design scheme information, and prompting to adjust the standardized display design scheme if the same difference situation appears for multiple times between a plurality of display results corresponding to the same display requirements and the target display design scheme information.

Corresponding to the second embodiment, the embodiment of the present application further provides an apparatus for providing physical store display design information, referring to fig. 11, the apparatus may specifically include:

a requirement information receiving unit 1101 configured to receive exhibition requirement information including description information describing a required exhibition scene from a plurality of dimensions;

a requirement information submitting unit 1102, configured to submit the exhibition requirement information to a server, where the server is configured to determine exhibition scenario information matched with the exhibition requirement information, and determine target exhibition design scenario information applicable to the exhibition requirement information according to standardized exhibition design scenario information corresponding to the matched exhibition scenario information;

a design scheme information display unit 1103, configured to display target display design scheme information returned by the server, where the display design scheme is expressed in the target display design scheme information in a visual graph manner.

Specifically, the target display design scheme information further comprises animation prompt information;

at this time, the apparatus may further include:

and the animation prompting unit is used for playing the animation prompting information in the process of displaying the target display design scheme information so as to prompt the display position and the sequence information of the display objects.

In addition, the method also comprises the following steps:

the image acquisition unit is used for acquiring images of the display result through associated image acquisition equipment after receiving the information that the display task is completed;

and the display result submitting unit is used for submitting the acquired display result information to the server so as to compare the display result with the target display design scheme and adjust the standardized display design scheme when the same difference situation appears for multiple times.

Corresponding to the embodiment, the embodiment of the present application further provides an apparatus for generating a display design, referring to fig. 12, the apparatus may include:

a graphic library providing unit 1201 for providing a visual graphic information library of a plurality of types of display objects including a plurality of types of containers, a plurality of types of commodity objects, and/or a plurality of types of marketing materials;

a display scene creating unit 1202 configured to create a corresponding display scene by receiving feature information in a plurality of dimensions;

an editing interface providing unit 1203, configured to provide an editing interface for generating a display design scheme for the display scene, where the editing interface includes an editing area and a visual graphic selection area;

and a standard scheme generating unit 1204, configured to generate a display design scheme for the display scene according to the selected visualization and the information on the mutual positional relationship determined by the editing area.

Corresponding to the fourth embodiment, the embodiment of the present application further provides a marketing material production task processing device, and referring to fig. 13, the device may include:

the production task information receiving unit 1301 is configured to receive marketing material production task information provided by a server, where the production task information is generated according to display requirement information submitted by a first client;

a status information obtaining unit 1302, configured to obtain status information of the production task, and if the production task is completed and a material distribution task is generated, obtain logistics bill identification information of the material distribution task;

and an information submitting unit 1303, configured to submit the state information and the logistics document identification information to the server, so that the server performs circulation of display tasks according to the state information.

In addition, an embodiment of the present application further provides a computer system, including:

one or more processors; and

And another computer system, comprising:

one or more processors; and

Fig. 14 illustrates an architecture of an electronic device, which may include, in particular, a processor 1410, a video display adapter 1411, a disk drive 1412, an input/output interface 1413, a network interface 1414, and a memory 1420. The processor 1410, video display adapter 1411, disk drive 1412, input/output interface 1413, network interface 1414, and memory 1420 may be communicatively coupled via a communication bus 1430.

The processor 1410 may be implemented by a general-purpose CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits, and is configured to execute related programs to implement the technical solution provided in the present Application.

The Memory 1420 may be implemented in the form of a ROM (Read Only Memory), a RAM (Random Access Memory), a static storage device, a dynamic storage device, or the like. The memory 1420 may store an operating system 1421 for controlling the operation of the electronic device 1400, and a Basic Input Output System (BIOS) for controlling low-level operations of the electronic device 1400. In addition, a web browser 1423, a data storage management system 1424, and a display design information processing system 1425, and the like may also be stored. The display design information processing system 1425 may be an application program that implements the operations of the foregoing steps in this embodiment. In summary, when the technical solution provided by the present application is implemented by software or firmware, the relevant program codes are stored in the memory 1420 and called to be executed by the processor 1410.

The input/output interface 1413 is used for connecting an input/output module to input and output information. The i/o module may be configured as a component in a device (not shown) or may be external to the device to provide a corresponding function. The input devices may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output devices may include a display, a speaker, a vibrator, an indicator light, etc.

The network interface 1414 is used for connecting a communication module (not shown in the figure) to enable the device to interact with other devices. The communication module can realize communication in a wired mode (such as USB, network cable and the like) and also can realize communication in a wireless mode (such as mobile network, WIFI, Bluetooth and the like).

The bus 1430 includes a path that allows information to be transferred between various components of the device, such as the processor 1410, the video display adapter 1411, the disk drive 1412, the input/output interface 1413, the network interface 1414, and the memory 1420.

It should be noted that although the above-described apparatus only shows the processor 1410, the video display adapter 1411, the disk drive 1412, the input/output interface 1413, the network interface 1414, the memory 1420, the bus 1430 and the like, in a specific implementation, the apparatus may also include other components necessary for proper operation. Furthermore, it will be understood by those skilled in the art that the apparatus described above may also include only the components necessary to implement the solution of the present application, and not necessarily all of the components shown in the figures.

In addition, an embodiment of the present application further provides a computer-readable storage medium, on which a computer program is stored, and the computer program, when executed by a processor, implements the steps of any of the methods described above.

From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The method, the device and the computer system for providing the physical store display design information provided by the application are introduced in detail, and a specific example is applied in the description to explain the principle and the implementation manner of the application, and the description of the embodiment is only used for helping to understand the method and the core idea of the application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims

1. A method of providing physical store display design information, comprising:

2. The method of claim 1,

the determining target display design scenario information applicable to the display requirement information comprises:

3. The method of claim 1,

determining one or more exhibition scenes that partially match the exhibition requirement information if there are no exhibition scenes that completely match the exhibition requirement information;

and generating target display design scheme information suitable for the display requirement information by combining the standardized display design scheme information corresponding to the partially matched one or more display scenes.

4. The method of claim 1,

5. The method of claim 1,

the display scene comprises: and expressing the scenes through the dimension of the container type and the dimension of the information of the commodity objects required to be displayed.

6. The method of claim 1,

7. The method of claim 1,

the standardized display design scenario information includes: marketing material display positions, associated marketing material types, and design template information.

8. The method of claim 7, further comprising:

determining marketing content information to be displayed on the marketing material according to the display demand information;

and combining the marketing content information with the design template information to generate the design information of the marketing material, and providing the design information for a producer client to produce and manufacture the marketing material.

9. The method of claim 8,

the determining marketing content information to be displayed on the marketing material according to the display demand information comprises:

10. The method of claim 7,

receiving an operation request for editing the marketing material corresponding to the specified display position in the design scheme;

and providing an operation interface for editing the marketing content information to be displayed on the marketing material so as to determine the marketing content information to be displayed on the marketing material according to the received editing information.

11. The method of claim 10,

the received editing information includes: specified merchandise object identification information;

the determining the marketing content information to be displayed on the marketing material according to the received editing information comprises the following steps:

and pulling and obtaining the marketing content information related to the specified commodity object from the related marketing information database.

12. The method of claim 10,

the received editing information includes: customized marketing content information for a specified entity store or a specified commodity object;

13. The method of claim 8,

the production and manufacturing of marketing materials provided for the client of the producer comprises the following steps:

determining a producer client according to the type information of the marketing materials;

and generating material production task information according to the design information of the marketing materials, and transferring to the corresponding producer client side to produce and manufacture the marketing materials.

14. The method of claim 13,

the producer client includes: and the display demand information is associated with a printer device client in the entity shop or an associated supplier user client providing the material production service.

15. The method of claim 8, further comprising:

and tracking the production progress information of the producer client, and transferring to the first client after receiving a production completion message returned by the producer client.

16. The method of claim 1,

17. The method of claim 1,

obtaining exhibition execution result information;

and if the display result is different from the target display design scheme information, counting the difference situation, and if the same difference situation appears between a plurality of display results corresponding to the same display requirement and the target display design scheme information for a plurality of times, prompting to adjust the standardized display design scheme.

18. A method of providing physical store display design information, comprising:

19. The method of claim 18,

the target display design scheme information also comprises animation prompt information;

the method further comprises the following steps:

and in the process of displaying the target display design scheme information, playing the animation prompt information to prompt the display position and the sequence information of the display objects.

20. The method of claim 18, further comprising:

after receiving the information that the display task is completed, carrying out image acquisition on the display result through associated image acquisition equipment;

and submitting the collected display result information to a server so as to compare the display result with a target display design scheme, and adjusting the standardized display design scheme when the same difference situation appears for multiple times.

21. A method of generating a display design, comprising:

22. A marketing material production task processing method is characterized by comprising the following steps:

23. An apparatus for providing physical store display design information, comprising:

24. An apparatus for providing physical store display design information, comprising:

25. An apparatus for generating display designs, comprising:

26. A marketing materials production task processing device, comprising:

27. A computer system, comprising:

one or more processors; and

28. A computer system, comprising:

one or more processors; and

29. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 22.