CN112669067B - Advertisement putting method, local advertisement platform and computer storage medium - Google Patents
Advertisement putting method, local advertisement platform and computer storage medium Download PDFInfo
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Abstract
The embodiment of the application discloses an advertisement putting method, a local advertisement platform and a computer storage medium, which are used for solving the problem of flow waste caused by the loss of advertisement content of own advertisements. The embodiment of the application comprises the following steps: the self advertisement position and the three-party advertisement position with the same advertisement display form are determined to be paired advertisement positions, and a mapping relation between the advertisement position identification of the self advertisement position and the code position identification of the three-party advertisement position in the paired advertisement positions is established, so that the target code position identification with the mapping relation with the target advertisement position identification of the target self advertisement position can be determined, the target three-party advertisement position corresponding to the target code position identification is determined, even if the advertisement content of the target self advertisement position is missing, the advertisement content of the target three-party advertisement position can be issued to advertisement equipment, therefore, a user can still see the advertisement content, the waste of flow can not be caused, and the efficiency of flow variation is improved.
Description
Technical Field
The embodiment of the application relates to the field of advertisement delivery, in particular to an advertisement delivery method, a local advertisement platform and a computer storage medium.
Background
The self advertisement platform is more and more prone to accurately putting when putting self advertisements, namely, a specific target user and a specific region are selected according to factors such as advertisers and advertisement contents, and the self advertisements matched with the target user are accurately put to the target user in the forms of characters, pictures or videos.
However, when the advertisement content of the own advertisement, which can be matched with the own advertisement of the target user, is missing, the own advertisement platform cannot deliver the advertisement to the target user, thereby wasting traffic resources and affecting traffic appearance.
Disclosure of Invention
The embodiment of the application provides an advertisement putting method, a local advertisement platform and a computer storage medium, which are used for solving the problem of flow waste caused by the lack of advertisement content of own advertisements.
An embodiment of the present invention provides an advertisement delivery method, which is applied to a local advertisement platform, wherein the local advertisement platform is in communication connection with at least one advertisement device; the method comprises the following steps:
assigning a unique advertisement position identifier to each own advertisement position of the local advertisement platform, and assigning a unique code position identifier to each three-party advertisement position of the three-party advertisement platform;
determining own advertisement positions and three-party advertisement positions with the same advertisement display form as paired advertisement positions, and establishing a mapping relation between advertisement position identifiers of the own advertisement positions and code position identifiers of the three-party advertisement positions in the paired advertisement positions;
when receiving an advertisement issuing request of the advertisement equipment, determining a target code position identifier with a mapping relation with the target advertisement position identifier according to the target advertisement position identifier carried by the advertisement issuing request, and determining a target three-party advertisement position corresponding to the target code position identifier;
and determining a target advertisement position meeting the advertisement putting standard from the target self advertisement position and the target three-party advertisement position corresponding to the target advertisement position identification, and sending the advertisement content of the target advertisement position to the advertisement equipment so that the advertisement equipment displays the advertisement content of the target advertisement position on the target self advertisement position.
A second aspect of embodiments of the present application provides a local advertising platform communicatively coupled to at least one advertising device; the local advertisement platform comprises:
the identification management unit is used for assigning a unique advertisement position identification to each self advertisement position of the local advertisement platform and assigning a unique code position identification to each three-party advertisement position of the three-party advertisement platform;
the pairing unit is used for determining the own advertisement position and the three-party advertisement position with the same advertisement display form as pairing advertisement positions, and establishing a mapping relation between the advertisement position identification of the own advertisement position and the code position identification of the three-party advertisement position in the pairing advertisement positions;
the determining unit is used for determining a target code position identifier with a mapping relation with the target advertisement position identifier according to the target advertisement position identifier carried by the advertisement issuing request when the advertisement issuing request of the advertisement equipment is received, and determining a target three-party advertisement position corresponding to the target code position identifier;
and the sending unit is used for determining a target advertisement position meeting the advertisement putting standard from the target self advertisement position corresponding to the target advertisement position identification and the target three-party advertisement position, and sending the advertisement content of the target advertisement position to the advertisement equipment so that the advertisement equipment displays the advertisement content of the target advertisement position on the target self advertisement position.
A third aspect of embodiments of the present application provides a local advertising platform communicatively coupled to at least one advertising device; the local advertisement platform comprises:
a processor, a memory, a bus, and an input/output device;
the processor is connected with the memory and the input and output equipment;
the bus is respectively connected with the processor, the memory and the input and output equipment;
the processor is configured to perform the method of the first aspect.
A fourth aspect of the embodiments provides a computer storage medium having stored therein instructions which, when executed on a computer, cause the computer to perform the method of the first aspect described above.
From the above technical solutions, the embodiments of the present application have the following advantages:
in the embodiment of the application, the self advertisement position and the three-party advertisement position with the same advertisement display form are determined as the paired advertisement positions, and the mapping relation between the advertisement position identification of the self advertisement position and the code position identification of the three-party advertisement position in the paired advertisement positions is established, so that the target code position identification with the mapping relation with the target advertisement position identification of the target self advertisement position can be determined, the target three-party advertisement position corresponding to the target code position identification is determined, and even if the advertisement content of the target self advertisement position is missing, the advertisement content of the target three-party advertisement position can be issued to advertisement equipment, therefore, a user can still see the advertisement content, the waste of flow can not be caused, and the flow rendering efficiency is improved.
Drawings
FIG. 1 is a schematic diagram of a network framework in an embodiment of the present application;
FIG. 2 is a schematic flow chart of an advertisement delivery method according to an embodiment of the present application;
FIG. 3 is a schematic flow chart of another embodiment of an advertisement delivery method;
FIG. 4 is a schematic diagram of a local advertisement platform according to an embodiment of the present application;
fig. 5 is another schematic structural diagram of a local advertisement platform according to an embodiment of the present application.
Detailed Description
The embodiment of the application provides an advertisement putting method, a local advertisement platform and a computer storage medium, which are used for solving the problem of flow waste caused by the lack of advertisement content of own advertisements.
Referring to fig. 1, in an embodiment of the present application, a network framework includes:
a local advertising platform 101 and advertising devices 102-104;
wherein the local advertising platform 101 and the advertising devices 102-104, respectively, may establish a communication link based on a wireless network or a wired network. The type of wireless network may be a cellular wireless network, or a WiFi network, or other types of wireless networks. The type of wired network is typically a fiber optic network.
The local advertisement platform 101 may be a server, specifically may be an independent physical server, may be a server cluster or a distributed system formed by a plurality of physical servers, or may be a cloud server that provides basic cloud computing services such as a cloud database, cloud computing, big data, and an artificial intelligence platform.
The advertisement devices 102 to 104 may be terminal devices such as smart phones, personal computers (personal computer, PCs), desktop computers, tablet computers, computer-integrated devices, wearable electronic devices, and the like.
The local advertising platform 101 is used to deliver advertising content to one or more of the advertising devices 102-104 such that the advertising devices 102-104 present advertising content for advertisements via a display screen. In the embodiment of the present application, the term "advertisement space" is defined as a position where advertisement content is displayed. Then one or more ad slots may be provided on the display screen of any of the advertising devices 102-104. Each advertisement space can only display the advertisement content of one advertisement, and can also scroll to display the advertisement content of a plurality of advertisements.
In this embodiment of the present application, the local advertisement platform 101 may put own advertisements to the advertisement devices 102 to 104, or may put three-way advertisements, where an own advertisement refers to an advertisement that an advertiser relies on the local advertisement platform 101, and a three-way advertisement refers to an advertisement that an advertiser relies on an advertisement platform other than the local advertisement platform 101, where an advertisement platform other than the local advertisement platform 101 may be referred to as a three-way advertisement platform with respect to the local advertisement platform 101.
For example, in a real scenario, both the jindong platform and the present top platform may issue advertisements, if the present top platform is called the first person, the present top platform may be called a local advertisement platform, and the advertisement issued by the advertiser on the present top platform is called an own advertisement of the present top platform; the jingdong platform may be referred to as a three-way advertising platform with respect to the present-day top-hat platform and the advertisements that the advertiser publishes on the jingdong platform are three-way advertisements with respect to the present-day top-hat platform.
It should be noted that, the present network frame only enumerates one local advertisement platform and 3 advertisement devices, but in practical application, the present network frame may also have more local advertisement platforms and advertisement devices to participate.
The advertisement delivery method in the embodiment of the present application is described below with reference to the network framework of fig. 1:
referring to fig. 2, an embodiment of an advertisement delivery method in an embodiment of the present application includes:
201. assigning a unique advertisement position identifier to each own advertisement position of the local advertisement platform, and assigning a unique code position identifier to each three-party advertisement position of the three-party advertisement platform;
the method of the present embodiment is applicable to a local advertising platform. When advertising is put on the advertising equipment, the local advertising platform collects relevant information of own advertising places of the local advertising platform, collects relevant information of three-party advertising places of the three-party advertising platform, assigns a unique advertising place identifier to each own advertising place, and assigns a unique code place identifier to each three-party advertising place. The self advertisement space is used for displaying self advertisements of the local advertisement platform, and the three-party advertisement space is used for displaying three-party advertisements of the three-party advertisement platform. The owned and three-party advertisements have been explained and described in detail above and are not described in detail herein.
202. Determining own advertisement positions and three-party advertisement positions with the same advertisement display form as paired advertisement positions, and establishing a mapping relation between the advertisement position identifiers of the own advertisement positions and the code position identifiers of the three-party advertisement positions in the paired advertisement positions;
the advertisement display form refers to a mode of displaying advertisement content, and can be a display form such as video display, text link display, banner advertisement display, image display and the like. Therefore, the self advertisement space and the three-party advertisement space with the same advertisement display form are determined to be paired advertisement spaces, and if the self advertisement space and the three-party advertisement space display advertisement contents in the form of video display, the paired advertisement space is determined; and the self advertisement space and the three-party advertisement space are displayed with advertisement contents in a text link display mode, and the paired advertisement space is determined.
Meanwhile, a mapping relation is established between the advertisement position identifiers of the advertisement positions in the pairing advertisement positions and the code position identifiers of the three-party advertisement positions, so that one identifier in the mapping relation can be queried for the other corresponding identifier.
203. When receiving an advertisement issuing request of advertisement equipment, determining a target code position identifier with a mapping relation with the target advertisement position identifier according to the target advertisement position identifier carried by the advertisement issuing request, and determining a target three-party advertisement position corresponding to the target code position identifier;
when the advertisement equipment needs to display advertisement content on the advertisement position of the self equipment, the advertisement equipment sends an advertisement issuing request to a local advertisement platform connected with the advertisement equipment, namely the local advertisement platform is requested to issue the advertisement content, and the advertisement issuing request carries a target advertisement position identifier, which indicates that the advertisement equipment needs to display the advertisement content on a target own advertisement position corresponding to the target advertisement position identifier. Therefore, the local advertisement platform determines the target code position identification with the mapping relation with the target advertisement position identification according to the target advertisement position identification, and determines the target three-party advertisement position corresponding to the target code position identification.
204. Determining a target advertisement position meeting the advertisement putting standard from the target self advertisement position and the target three-party advertisement position corresponding to the target advertisement position identification, and transmitting the advertisement content of the target advertisement position to the advertisement equipment so that the advertisement equipment displays the advertisement content of the target advertisement position on the target self advertisement position;
in this embodiment, the local advertisement platform may preset an advertisement delivery standard, where the advertisement delivery standard is used to determine advertisement content that meets the standard from a plurality of advertisement contents. Therefore, after the target owned advertisement space and the target three-party advertisement space corresponding to the target owned advertisement space are determined, the local advertisement platform determines the target advertisement space meeting the advertisement delivery standard from the target owned advertisement space, and sends the advertisement content of the target advertisement space to the advertisement device requesting to send the advertisement content in step 203, so that the advertisement device displays the advertisement content of the target advertisement space on the target owned advertisement space.
In this embodiment, the own ad slot and the three-party ad slot with the same ad display form are determined as the paired ad slots, and a mapping relationship between the ad slot identifier of the own ad slot and the code slot identifier of the three-party ad slot in the paired ad slots is established, so that the target code slot identifier having a mapping relationship with the target ad slot identifier of the target own ad slot can be determined, and the target three-party ad slot corresponding to the target code slot identifier is determined, even if the ad content of the target own ad slot is missing, the ad content of the target three-party ad slot can be issued to the advertising device, therefore, the user can still see the ad content, the waste of traffic can not be caused, and the efficiency of traffic rendering can be improved.
Embodiments of the present application will be described in further detail below on the basis of the foregoing embodiment shown in fig. 2. Referring to fig. 3, another embodiment of the advertisement delivery method in the embodiment of the present application includes:
301. assigning a unique advertisement position identifier to each own advertisement position of the local advertisement platform, and assigning a unique code position identifier to each three-party advertisement position of the three-party advertisement platform;
in this embodiment, the local advertisement platform collects relevant information of own advertisement slots and relevant information of three-party advertisement slots of the three-party advertisement platform, so that the local advertisement platform can determine which own advertisement slots and three-party advertisement slots currently exist. The related information of the self advertisement space can comprise any information related to the self advertisement space, such as an identification of advertisement equipment where the self advertisement space is located, an advertisement display form of the self advertisement space and the like, and the related information of the three-party advertisement space can comprise any information related to the three-party advertisement space, such as an identification of a three-party advertisement platform where the three-party advertisement space is located, an advertisement display form of the three-party advertisement space and the like.
The medium for the advertisement platform to release advertisement content can be the client of the advertisement platform, and the current Japanese stripe platform sets advertisement space on the client of the mobile phone to display the advertisement content; the H5 webpage of the advertisement platform can be also used, and the H5 webpage can be provided with an advertisement position to display advertisement content; the medium can also be off-line electronic equipment, such as an electronic screen installed on a crowd activity place such as a mall, a supermarket, a parking lot, a street and the like by an advertisement platform, wherein the electronic screen can be provided with one or more advertisement sites for displaying advertisement contents. The type of medium on which the advertisement content is distributed is not limited as long as the advertisement device can display the advertisement content.
302. Determining own advertisement positions and three-party advertisement positions with the same advertisement display form as paired advertisement positions, and establishing a mapping relation between the advertisement position identifiers of the own advertisement positions and the code position identifiers of the three-party advertisement positions in the paired advertisement positions;
in this embodiment, there may be only one or more than one advertisement slot paired with the own advertisement slot, so long as the advertisement display form of the three advertisement slots is the same as that of the own advertisement slot, the paired advertisement slots can be determined.
For example, by taking the present top-hat platform as the first name, the present top-hat platform is used as the local advertisement platform, and one of the self advertisement slots on the present top-hat platform may be paired with one of the three advertisement slots on the mobile phone client of the jingdong platform, or with one of the three advertisement slots on the H5 web page of the jingdong platform; it is also possible to pair with a three-party ad spot on the mobile client of another three-party ad platform, such as the panning platform.
303. When receiving an advertisement issuing request of advertisement equipment, determining a target code position identifier with a mapping relation with the target advertisement position identifier according to the target advertisement position identifier carried by the advertisement issuing request, and determining a target three-party advertisement position corresponding to the target code position identifier;
the operation performed in this step is similar to the operation performed in step 203 in the embodiment shown in fig. 2, and will not be described here again.
304. Determining a target advertisement position meeting the advertisement putting standard from the target self advertisement position and the target three-party advertisement position corresponding to the target advertisement position identification, and transmitting the advertisement content of the target advertisement position to the advertisement equipment so that the advertisement equipment displays the advertisement content of the target advertisement position on the target self advertisement position;
in this embodiment, the advertisement delivery standard may be set by a technician of the local advertisement platform according to actual requirements. In one embodiment, the advertisement delivery standard may be that advertisement content conforming to a user parameter is used as a target of advertisement delivery, that is, the advertisement device sends the user parameter of the user to the local advertisement platform through the application program interface API, the local advertisement platform receives the user parameter, and determines a target advertisement slot corresponding to the user parameter from the target self-owned advertisement slot and the target three-party advertisement slot, where the target advertisement slot corresponding to the user parameter may be an advertisement slot conforming to the user parameter.
The user parameters comprise one or more of user personal information and user behavior information, wherein the user personal information comprises personal information such as age, sex, hobbies and interests, behavior habits and the like of the user, and the user behavior information comprises behavior information such as commodities recently browsed/purchased by the user on the internet, places recently visited by the user, browsing times/clicking times of the user on certain commodities and the like. Therefore, according to the user parameters, the target advertisement position which accords with the user parameters can be determined. For example, if the user parameter shows that the user's interest is riding, the local advertisement platform determines a target advertisement position according with the user's interest from the target self-owned advertisement position and the target three-party advertisement position, that is, the advertisement position with the advertisement content being the bicycle product advertisement is determined as the target advertisement position, so that the bicycle product advertisement of the target advertisement position can be issued to the advertisement device.
In another embodiment, the advertisement delivery standard may be that the advertisement slot with the highest bid is used as the target advertisement slot, and the local advertisement platform determines the target advertisement slot with the highest bid of the advertiser from the target self advertisement slot and the target three-party advertisement slot. For example, if the bid of the A commodity advertisement on the target owned advertisement space is 1 ten thousand per week, and the bid of the B commodity advertisement on the target three-party advertisement space is 1.5 ten thousand per week, the B commodity advertisement on the target three-party advertisement space is issued to the advertisement device to display the commodity advertisement.
In addition, in another embodiment, when the advertisement content of one advertisement space is missing in the target self advertisement space and the target three-party advertisement space, but the advertisement content of the other advertisement space is not missing, the other advertisement space can be determined as the target advertisement space, and the advertisement content of the other advertisement space is issued to the advertisement device for displaying, so that the traffic waste caused by the missing of the advertisement content of one party is avoided.
It can be appreciated that in the case of the same bid, advertisements suitable for placement can be screened out based on whether the advertisement placement criteria meets the user parameters, i.e., the targeted ad spots can be further determined to meet the user parameters when the bid of the targeted ad spot is the same as the bid of the targeted ad spot. In this embodiment, various advertisement delivery criteria may be freely combined to screen out a target advertisement spot that meets each advertisement delivery criteria.
In this embodiment, through setting up multiple advertisement delivery standard and screening out the target advertisement position that accords with the standard and issue the advertising content of target advertisement position to advertising equipment, can also avoid the waste of flow when realizing the accurate delivery of advertisement, improve the rendering efficiency of flow.
The advertisement delivery method in the embodiment of the present application is described above, and the local advertisement platform in the embodiment of the present application is described below, referring to fig. 4, where one embodiment of the local advertisement platform in the embodiment of the present application includes:
the local advertisement platform is in communication connection with at least one advertisement device; the local advertisement platform comprises:
an identifier management unit 401, configured to assign a unique advertisement location identifier to each own advertisement location of the local advertisement platform, and assign a unique code location identifier to each three-party advertisement location of the three-party advertisement platform;
a pairing unit 402, configured to determine the own ad slot and the three-party ad slot with the same advertisement display form as paired ad slots, and establish a mapping relationship between an ad slot identifier of the own ad slot and a code slot identifier of the three-party ad slot in the paired ad slots;
a determining unit 403, configured to determine, when an advertisement issuing request of an advertisement device is received, a target code location identifier having a mapping relationship with the target advertisement location identifier according to the target advertisement location identifier carried by the advertisement issuing request, and determine a target three-party advertisement location corresponding to the target code location identifier;
and the sending unit 404 is configured to determine a target advertisement slot that meets the advertisement delivery standard from the target self-owned advertisement slot and the target three-party advertisement slot corresponding to the target advertisement slot identifier, and send the advertisement content of the target advertisement slot to the advertisement device, so that the advertisement device displays the advertisement content of the target advertisement slot on the target self-owned advertisement slot.
In a preferred implementation manner of this embodiment, the sending unit 404 is specifically configured to receive a user parameter sent by the advertisement device, where the user parameter includes one or more of user personal information and user behavior information; and determining the target advertisement position corresponding to the user parameter from the target self advertisement position and the target three-party advertisement position.
In a preferred implementation manner of this embodiment, the sending unit 404 is specifically configured to determine, from the targeted ad spots and the targeted three-party ad spots, the targeted ad spot with the highest bid by the advertiser.
In a preferred implementation of this embodiment, the sending unit 404 is specifically configured to send the advertisement slot to the target when the advertisement content of one advertisement in the three-party advertisement space is missing, another ad spot is determined to be a targeted ad spot.
In a preferred implementation of this embodiment, the advertisement presentation forms include one or more of video presentation, text link presentation, banner advertisement presentation.
In this embodiment, the operations performed by each unit in the local advertisement platform are similar to those described in the embodiments shown in fig. 2 to 3, and are not repeated here.
In this embodiment, the pairing unit 402 determines the own ad slot and the three-party ad slot with the same ad display form as the paired ad slot, and establishes a mapping relationship between the ad slot identifier of the own ad slot and the code slot identifier of the three-party ad slot in the paired ad slot, so that the determining unit 403 may determine the target code slot identifier having a mapping relationship with the target ad slot identifier of the target own ad slot, and the sending unit 404 determines the target three-party ad slot corresponding to the target code slot identifier, and even if the ad content of the target own ad slot is missing, the ad content of the target three-party ad slot may be delivered to the advertisement device, so that the user may still see the ad content, without causing waste of traffic, and improving the efficiency of traffic rendering.
Referring to fig. 5, an embodiment of a local advertisement platform in an embodiment of the present application includes:
the local advertising platform 500 may include one or more central processing units (central processing units, CPU) 501 and memory 505, with one or more applications or data stored in the memory 505.
Wherein the memory 505 may be volatile storage or persistent storage. The program stored in memory 505 may include one or more modules, each of which may include a series of instruction operations on the local advertising platform. Still further, the central processor 501 may be configured to communicate with the memory 505 and execute a series of instruction operations in the memory 505 on the local advertising platform 500.
The local advertising platform 500 may also include one or more power supplies 502, one or more wired or wireless network interfaces 503, one or more input/output interfaces 504, and/or one or more operating systems, such as Windows ServerTM, mac OS XTM, unixTM, linuxTM, freeBSDTM, etc.
The cpu 501 may perform the operations performed by the local advertisement platform in the embodiments shown in fig. 2 to 3, which are not described herein.
Embodiments of the present application also provide a computer storage medium, where one embodiment includes: the computer storage medium has instructions stored therein that, when executed on a computer, cause the computer to perform the operations performed by the local advertising platform in the embodiments of fig. 2-3 described above.
It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the above-described systems, apparatuses and units may refer to corresponding procedures in the foregoing method embodiments, which are not repeated herein.
In the several embodiments provided in this application, it should be understood that the disclosed systems, apparatuses, and methods may be implemented in other ways. For example, the apparatus embodiments described above are merely illustrative, e.g., the division of the units is merely a logical function division, and there may be additional divisions when actually implemented, e.g., multiple units or components may be combined or integrated into another system, or some features may be omitted or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices or units, which may be in electrical, mechanical or other form.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in each embodiment of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be embodied in essence or a part contributing to the prior art or all or part of the technical solution in the form of a software product stored in a storage medium, including several instructions to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a read-only memory (ROM), a random access memory (RAM, random access memory), a magnetic disk, or an optical disk, or other various media capable of storing program codes.
Claims (9)
1. An advertisement delivery method, characterized in that the method is applied to a local advertisement platform, and the local advertisement platform is in communication connection with at least one advertisement device; the method comprises the following steps:
assigning a unique advertisement position identifier to each own advertisement position of the local advertisement platform, and assigning a unique code position identifier to each three-party advertisement position of the three-party advertisement platform;
determining own advertisement positions and three-party advertisement positions with the same advertisement display form as paired advertisement positions, and establishing a mapping relation between advertisement position identifiers of the own advertisement positions and code position identifiers of the three-party advertisement positions in the paired advertisement positions;
when receiving an advertisement issuing request of the advertisement equipment, determining a target code position identifier with a mapping relation with the target advertisement position identifier according to the target advertisement position identifier carried by the advertisement issuing request, and determining a target three-party advertisement position corresponding to the target code position identifier;
determining a target advertisement position meeting the advertisement putting standard from the target self advertisement position and the target three-party advertisement position corresponding to the target advertisement position identification, and transmitting advertisement content of the target advertisement position to the advertisement equipment so that the advertisement equipment displays the advertisement content of the target advertisement position on the target self advertisement position;
the determining the target advertisement position meeting the advertisement putting standard from the target owned advertisement position corresponding to the target advertisement position identification and the target three-party advertisement position comprises the following steps:
and when the advertisement content of one advertisement position in the target owned advertisement position and the target three-party advertisement position is missing, determining the other advertisement position as the target advertisement position.
2. The method of claim 1, wherein determining a target ad spot meeting an ad placement criteria from the target owned ad spot and the target three-party ad spot corresponding to the target ad spot identifier comprises:
receiving user parameters sent by the advertising equipment, wherein the user parameters comprise one or more of user personal information and user behavior information;
and determining the target advertisement position corresponding to the user parameter from the target owned advertisement position and the target three-party advertisement position.
3. The method of claim 1, wherein determining a target ad spot meeting an ad placement criteria from the target owned ad spot and the target three-party ad spot corresponding to the target ad spot identifier comprises:
and determining the target advertisement position with the highest bid of the advertiser from the target owned advertisement position and the target three-party advertisement position.
4. A method of advertising according to any one of claims 1 to 3 wherein the advertisement presentation comprises one or more of a video presentation, a text link presentation, a banner advertisement presentation.
5. A local advertising platform, wherein the local advertising platform is communicatively coupled to at least one advertising device; the local advertisement platform comprises:
the identification management unit is used for assigning a unique advertisement position identification to each self advertisement position of the local advertisement platform and assigning a unique code position identification to each three-party advertisement position of the three-party advertisement platform;
the pairing unit is used for determining the own advertisement position and the three-party advertisement position with the same advertisement display form as pairing advertisement positions, and establishing a mapping relation between the advertisement position identification of the own advertisement position and the code position identification of the three-party advertisement position in the pairing advertisement positions;
the determining unit is used for determining a target code position identifier with a mapping relation with the target advertisement position identifier according to the target advertisement position identifier carried by the advertisement issuing request when the advertisement issuing request of the advertisement equipment is received, and determining a target three-party advertisement position corresponding to the target code position identifier;
the sending unit is used for determining a target advertisement position meeting the advertisement putting standard from the target self advertisement position corresponding to the target advertisement position identification and the target three-party advertisement position, and sending the advertisement content of the target advertisement position to the advertisement equipment so that the advertisement equipment displays the advertisement content of the target advertisement position on the target self advertisement position;
the sending unit is specifically configured to determine, when advertisement content of one advertisement slot out of the target owned advertisement slot and the target three-party advertisement slot is missing, the other advertisement slot as the target advertisement slot.
6. The local advertising platform of claim 5, wherein the sending unit is specifically configured to receive a user parameter sent by the advertising device, where the user parameter includes one or more of user personal information and user behavior information; and determining the target advertisement position corresponding to the user parameter from the target owned advertisement position and the target three-party advertisement position.
7. The local advertising platform of claim 5, wherein the sending unit is specifically configured to determine the targeted ad spot with the highest advertiser bid from the targeted owned ad spots and the targeted three-party ad spots.
8. A local advertising platform, wherein the local advertising platform is communicatively coupled to at least one advertising device; the local advertisement platform comprises:
a processor, a memory, a bus, and an input/output device;
the processor is connected with the memory and the input and output equipment;
the bus is respectively connected with the processor, the memory and the input and output equipment;
the processor is configured to perform the advertising method as claimed in any one of claims 1 to 4.
9. A computer storage medium having instructions stored therein, which when executed on a computer, cause the computer to perform the advertising method of any one of claims 1 to 4.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011566009.0A CN112669067B (en) | 2020-12-25 | 2020-12-25 | Advertisement putting method, local advertisement platform and computer storage medium |
Applications Claiming Priority (1)
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| CN101321138A (en) * | 2007-06-06 | 2008-12-10 | 新部广告公司 | Network devices for replacing an advertisement with another advertisement |
| CN107369047A (en) * | 2017-07-26 | 2017-11-21 | 莆田市烛火信息技术有限公司 | A kind of advertisement placement method, apparatus and system |
| CN107657486A (en) * | 2017-10-19 | 2018-02-02 | 厦门美柚信息科技有限公司 | A kind of advertisement placement method and device |
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| US20180349946A1 (en) * | 2017-05-31 | 2018-12-06 | Telefonaktiebolaget Lm Ericsson (Publ) | System, method and architecture for real-time native advertisement placement in an augmented/mixed reality (ar/mr) environment |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101321138A (en) * | 2007-06-06 | 2008-12-10 | 新部广告公司 | Network devices for replacing an advertisement with another advertisement |
| CN107369047A (en) * | 2017-07-26 | 2017-11-21 | 莆田市烛火信息技术有限公司 | A kind of advertisement placement method, apparatus and system |
| CN107657486A (en) * | 2017-10-19 | 2018-02-02 | 厦门美柚信息科技有限公司 | A kind of advertisement placement method and device |
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