CN112565817A - Design method and system for advertisement skip-broadcasting - Google Patents
Design method and system for advertisement skip-broadcasting Download PDFInfo
- Publication number
- CN112565817A CN112565817A CN202011372132.9A CN202011372132A CN112565817A CN 112565817 A CN112565817 A CN 112565817A CN 202011372132 A CN202011372132 A CN 202011372132A CN 112565817 A CN112565817 A CN 112565817A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- showing
- film
- skip
- play
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Images
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention provides a design method and a system for advertisement skip-broadcasting, and belongs to the technical field of film management. The cinema management system judges whether the showing server supports the jumping-play instruction according to the brand and the model of the showing server, creates a play list containing the jumping-play instruction according to a film showing plan and an advertisement showing plan when the showing server supports the jumping-play instruction, creates a play list containing the inter-screen rest files according to the film showing plan and the advertisement showing plan when the showing server does not support the jumping-play instruction, and transmits the play list containing the jumping-play instruction or the play list containing the inter-screen rest files to the showing server. The showing server executes the play list containing the skip-play instruction or the play list containing the inter-scene break file, thereby completing the skip-play of the tile advertisement.
Description
Technical Field
The invention relates to the technical field of film management, in particular to a design method and a system for advertisement skip broadcasting.
Background
Recently, in order to guarantee the legal interest of the audience, advertisers require that the movie theatre in which the advertisement is delivered, the film with the patch advertisement must skip the patch advertisement and directly play the feature. However, since different movie theaters in the same theater may use different brands of presentation servers, some may support the skip order, and some may not. In addition, even if the same brand exists, the showing servers of different software versions may have the problems of supporting the skip-playing command and not supporting the skip-playing command.
Therefore, currently, realizing skip-broadcasting of the tile advertisements faces two important problems: for the projection server supporting the skip-play instruction, an operator must manually create a playlist on the projection server to add the skip-play instruction; and secondly, for the projection server which does not support the skip-play instruction, the skip-play operation can not be realized.
Disclosure of Invention
The invention aims to provide a design method and a System for advertisement skip-playing, wherein a skip-playing instruction or an inter-screen rest file is automatically added into a generated SPL (Show Play List) through a TMS (television management System), so that a showing server can automatically execute the SPL and simultaneously realize the skip-playing of a patch advertisement.
In order to achieve the purpose, the invention provides the following scheme:
a design method for advertisement skip-casting, the design method comprising the steps of:
the cinema management system judges whether the showing server supports a skip-playing instruction according to the brand and the model of the showing server to obtain a first judgment result;
if the first judgment result is yes, the cinema management system creates a play list containing a skip playing instruction according to a film showing plan and an advertisement showing plan, and transmits the play list containing the skip playing instruction to the showing server; the playlist is obtained by combining a plurality of files required by a movie according to a playing sequence; the file comprises pre-roll advertisements and movies; the film comprises a patch advertisement and a feature film; the patch advertisement is positioned in front of the feature film;
if the first judgment result is negative, the cinema management system creates a play list containing the inter-screen rest files according to a film showing plan and an advertisement showing plan, and transmits the play list containing the inter-screen rest files to the showing server;
and the showing server executes the play list containing the jumping play instruction or the play list containing the on-screen rest file to finish the jumping play of the patch advertisement.
A design system for ad jumping, the design system comprising a theatre management system and a presentation server; the cinema management system is in communication connection with the showing server;
the cinema management system is used for judging whether the showing server supports a jumping-play instruction according to the brand and the model of the showing server, creating a play list containing the jumping-play instruction according to a film showing plan and an advertisement showing plan when the showing server supports the jumping-play instruction, transmitting the play list containing the jumping-play instruction to the showing server, creating a play list containing a rest file between screens according to the film showing plan and the advertisement showing plan when the showing server does not support the jumping-play instruction, and transmitting the play list containing the rest file between screens to the showing server; the playlist is obtained by combining a plurality of files required by a movie according to a playing sequence; the file comprises pre-roll advertisements and movies; the film comprises a patch advertisement and a feature film; the patch advertisement is positioned in front of the feature film;
the showing server is used for executing the play list containing the jumping playing instruction or the play list containing the inter-screen resting file to finish the jumping playing of the patch advertisement.
According to the specific embodiment provided by the invention, the invention discloses the following technical effects:
the cinema management system judges whether a showing server supports a jumping-play instruction according to the brand and the model of the showing server, creates a play list containing the jumping-play instruction according to a film showing plan and an advertisement showing plan when the showing server supports the jumping-play instruction, creates a play list containing an inter-screen rest file according to the film showing plan and the advertisement showing plan when the showing server does not support the jumping-play instruction, and transmits the play list containing the jumping-play instruction or the play list containing the inter-screen rest file to the showing server. The showing server executes the play list containing the skip-play instruction or the play list containing the inter-scene break file, thereby completing the skip-play of the tile advertisement. The cinema management system does not need to master the control right of the showing server, only a play list containing a jumping play instruction or a play list containing a scene break file needs to be issued to the showing server, and the showing server is used for controlling and completing the jumping play operation, so that the cinema management system and the showing server have lower coupling, the situation that the jumping play cannot be executed due to the crash of the cinema management system or network reasons is ensured, and the reliability is high.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings needed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
Fig. 1 is a flowchart of a method of designing a design method according to embodiment 1 of the present invention.
Fig. 2 is a schematic diagram illustrating an execution time of a skip-cast instruction according to embodiment 1 of the present invention.
Fig. 3 is a schematic diagram of an execution time of the inter-screen rest file according to embodiment 1 of the present invention.
Fig. 4 is a schematic structural diagram of a design system provided in embodiment 2 of the present invention.
Description of the symbols:
1-a film information maintenance platform; 2-cinema management system; 3-the presentation server.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The invention aims to provide a design method and a system for advertisement skip-broadcasting, wherein a movie theatre management system automatically adds skip-broadcasting instructions or inter-screen rest files into a generated playlist, so that a showing server can automatically execute the playlist and realize the skip-broadcasting of a patch advertisement.
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.
Example 1:
before discussing the technical solutions of the present invention, the terms used in the present invention will be explained.
DCP: digital cinema distribution package, an abbreviation of Digital cinema package (Digital cinema package), all files played at theaters are in DCP format.
CPL: for the abbreviation of compositionplaylist, each file played in a cinema is a CPL, such as: civilized viewing, pre-show advertising, movies, etc. are all separate CPLs.
SPL: a series of files to be played in each movie in a cinema are combined together according to the playing order to form a play list, and one play list is an SPL.
Scheduling: SPL + time, i.e. playing a certain program at a certain point in time.
And (3) film showing plan: projection programs are manually arranged by exhibitors or other operators in a ticketing system.
And (3) advertisement showing plan: the showing plan, also called the campaign, is delivered by the ad platform to the TMS.
And (3) paster advertisement: products or avatars of businesses that are directly copied with the movie (i.e., packaged in the same DCP package).
A skip broadcast instruction: the presentation server 3 is used to control the command to jump to a specified position for playback in one CPL.
Rest in the screen room: for a film with a time length exceeding a certain time, the process of playing the feature film in a pause mode, switching to playing other resources (such as public service advertisements) and then switching back to the feature film to continue playing is adopted, and audiences can have a short rest during the pause period of the feature film.
The present embodiment is to provide a design method for advertisement skip-playing, as shown in fig. 1, the design method includes the following steps:
step 101: the cinema management system 2 judges whether the showing server 3 supports the skip-playing instruction according to the brand and the model of the showing server 3 to obtain a first judgment result;
step 102: if the first judgment result is yes, the theater management system 2 creates a playlist containing a skip instruction according to a film showing plan and an advertisement showing plan, and transmits the playlist containing the skip instruction to the showing server 3; the playlist is obtained by combining a plurality of files required by a movie according to a playing sequence; the file comprises pre-roll advertisements and movies; the film comprises a patch advertisement and a feature film; the patch advertisement is positioned in front of the feature film;
specifically, the theater management system 2 determines a movie according to the movie presentation plan, determines a pre-roll advertisement according to the advertisement presentation plan, and creates a playlist in the order of play of the pre-roll advertisement before the movie. The cinema management system 2 receives the dragon mark offset sent by the film information maintenance platform 1, determines a skip-play instruction according to the dragon mark offset, and inserts the skip-play instruction between the pre-showing advertisement of the playlist and the film to obtain the playlist containing the skip-play instruction. The dragon mark offset is the time used by the paster advertisement in the film, and the position of the start of the feature film in the film can be determined according to the dragon mark offset. In addition, the playlist also includes an automation instruction, i.e., a CUE instruction (CUE instruction) for controlling the opening or closing of the field lights of the cinema, the opening or closing of the raster, and the like.
Step 103: if the first judgment result is negative, the cinema management system 2 creates a play list containing the inter-screen rest files according to the film showing plan and the advertisement showing plan, and transmits the play list containing the inter-screen rest files to the showing server 3;
specifically, the theater management system 2 determines a movie according to the movie presentation plan, determines a pre-roll advertisement according to the advertisement presentation plan, and creates a playlist in the order of play of the pre-roll advertisement before the movie. The cinema management system 2 receives the dragon mark offset sent by the film information maintenance platform 1, determines an inter-screen rest file according to the dragon mark offset and the start time of the patch advertisement, and inserts the inter-screen rest file between the pre-showing advertisement of the playlist and the film to obtain the playlist containing the inter-screen rest file. The inter-screen rest file may be a one-second or multi-second black field file.
Step 104: and the showing server 3 executes the play list containing the jumping play instruction or the play list containing the on-screen rest file to complete the jumping play of the patch advertisement.
Typically, the playlist generated automatically or manually by the theatre management system 2 is free of skip-play instructions. In order to implement the skip-play function, as shown in fig. 2, a skip-play instruction is added after the pre-release advertisement of the playlist, and the show server 3 performs skip-play setting according to the dragon mark offset issued by the cinema management system 2, and completes the skip-play function in cooperation with the playlist. And when the playlist is executed to the last 1 second of the advertisement before showing, a skip-broadcast instruction is triggered, and the patch advertisement is skipped according to the dragon mark offset, so that the smooth transition of the skip-broadcast of the patch advertisement is completed, and the phenomenon of screen flashing is avoided, and the poor viewing experience is avoided.
In addition, the inter-screen break is a strategy for playing the advertisement after the film is played for a certain time, so that the audience can take a break, and the inter-screen break is a good method for realizing the skip broadcast for the showing server 3 which does not support the skip broadcast instruction and supports the inter-screen break. The inter-screen rest file can be a black field file about 3 seconds, and meanwhile, the starting time point of the patch advertisement and the dragon mark offset are configured. As shown in fig. 3, after the inter-screen rest file is set in the pre-screen advertisement, the showing server 3 executes a play list including the inter-screen rest file, and when the pre-screen advertisement starts to play the inter-screen rest file, the tile advertisement is jumped according to the dragon mark offset and the start time of the tile advertisement, and when the play of the inter-screen rest file is finished, the feature film is played, so that the film can complete the jumped play operation without the perception of the audience.
In order to make those skilled in the art better understand the technical solution described in embodiment 1, a specific example is described herein. Currently, brands of the showing server 3 popular in the market are Barco, GDC, Doremi, Dolby, Christie and Sony, wherein the first 4 brands support the skip instruction, and the last 2 brands do not support, so that different processing schemes are adopted according to whether the showing server 3 supports the skip instruction.
1. For the four presentation servers 3 of Barco, GDC, Doremi, and Dolby, which support the jumping-out instruction, the theater management system 2 automatically creates a play list containing the jumping-out instruction according to the movie presentation plan and the advertisement presentation plan, and then delivers to the presentation servers 3.
2. For both the exhibition servers 3 Christie and Sony, which do not support the skip instruction but support the inter-screen break, the theater management system 2 automatically creates a playlist containing the inter-screen break files according to the movie exhibition plan and the advertisement exhibition plan, and then issues to the exhibition server 3.
3. For the presentation server 3 that does not support either the skip-play instruction or the inter-screen break, the skip-play function can be realized in such a manner that the cinema management system 2 calls the interface of the presentation server 3.
It should be noted that, when creating a playlist including a skip-play instruction and creating a playlist including an inter-screen break file, the theater management system 2 may automatically create the playlist or may manually create the playlist after selecting a movie and a pre-show advertisement.
Example 2:
the present embodiment provides a design system for advertisement skip-broadcasting, which works by using the method described in embodiment 1, as shown in fig. 4, the design system includes a theater management system 2 and a showing server 3; the cinema management system 2 is communicatively connected to the presentation server 3.
The cinema management system 2 is used for judging whether the showing server 3 supports the skip-playing instruction according to the brand and the model of the showing server 3, creating a play list containing the skip-playing instruction according to a film showing plan and an advertisement showing plan when the showing server 3 supports the skip-playing instruction, and transmitting the play list containing the skip-playing instruction to the showing server 3; when the presentation server 3 does not support the skip instruction, a playlist containing the on-screen rest file is created according to the film presentation plan and the advertisement presentation plan, and the playlist containing the on-screen rest file is transmitted to the presentation server 3. The playlist is obtained by combining a plurality of files required by a movie according to a playing sequence; the file comprises pre-roll advertisements and movies; the film comprises a patch advertisement and a feature film; the patch advertisement is positioned in front of the feature film;
the showing server 3 is configured to execute the playlist containing the skip-playing instruction or the playlist containing the inter-screen rest file to complete skip-playing of the tile advertisement.
Further, the design system further comprises a film information maintenance platform 1, the film information maintenance platform 1 is in communication connection with the theater management system 2, and the film information maintenance platform 1 is used for transmitting the film information to the theater management system 2. The movie information includes the ranking number, language type, and dragon mark offset of the movie. The dragon logo offset is the time taken by the patch advertisement in the film.
As an alternative embodiment, the theater management system 2 is configured to determine a movie and a pre-roll advertisement according to a movie showing plan and a commercial showing plan, respectively, and create a playlist in the order in which the pre-roll advertisement precedes the movie. The cinema management system 2 is further configured to determine a skip-play instruction according to the dragon mark offset, and insert the skip-play instruction between the pre-show advertisement of the playlist and the movie to obtain the playlist including the skip-play instruction. The showing server 3 is used for executing the play list containing the jumping instruction, triggering the jumping instruction when the last second of the advertisement before showing, and jumping and showing the patch advertisement according to the dragon mark offset.
In addition, the theater management system 2 is configured to determine a movie and a pre-roll commercial according to a movie projection plan and a commercial projection plan, respectively, and create a playlist in the order in which the pre-roll commercial is played before the movie. The cinema management system 2 is further configured to determine an inter-screen rest file according to the dragon mark offset and the start time of the tile advertisement, and insert the inter-screen rest file between the pre-show advertisement of the playlist and the movie to obtain the playlist including the inter-screen rest file. The inter-screen rest file is a one-second or multi-second black field file.
In the design system provided by this embodiment, the cinema management system 2 automatically adds the skip-playing instruction or the inter-screen rest file into the generated playlist, and issues the skip-playing instruction or the inter-screen rest file to the projection server 3, and the projection server 3 automatically executes the playlist containing the skip-playing instruction or the inter-screen rest file to complete skip-playing, thereby implementing automation of the whole skip-playing process. In addition, the play list added with the skip-play instruction or the inter-screen rest file, which is manually or automatically created by the theater management system 2, is executed for the viewer, and only the screen is blacked for several seconds (generally, about 3 s), and a phenomenon such as sudden screen flashing does not occur. And the cinema management system 2 does not need to master the control right of the showing server 3, the cinema management system 2 only needs to issue a play list containing a skip-playing instruction or an inter-screen rest file to the showing server 3, and the showing server 3 controls skip-playing operation completely, so that the two are low in coupling, and the showing server 3 is ensured not to be incapable of executing skip-playing due to crash of the cinema management system 2 or network reasons.
The embodiments in the present description are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
The principles and embodiments of the present invention have been described herein using specific examples, which are provided only to help understand the method and the core concept of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, the specific embodiments and the application range may be changed. In view of the above, the present disclosure should not be construed as limiting the invention.
Claims (10)
1. A design method for advertisement skip-casting is characterized by comprising the following steps:
the cinema management system judges whether the showing server supports a skip-playing instruction according to the brand and the model of the showing server to obtain a first judgment result;
if the first judgment result is yes, the cinema management system creates a play list containing a skip playing instruction according to a film showing plan and an advertisement showing plan, and transmits the play list containing the skip playing instruction to the showing server; the playlist is obtained by combining a plurality of files required by a movie according to a playing sequence; the file comprises pre-roll advertisements and movies; the film comprises a patch advertisement and a feature film; the patch advertisement is positioned in front of the feature film;
if the first judgment result is negative, the cinema management system creates a play list containing the inter-screen rest files according to a film showing plan and an advertisement showing plan, and transmits the play list containing the inter-screen rest files to the showing server;
and the showing server executes the play list containing the jumping play instruction or the play list containing the on-screen rest file to finish the jumping play of the patch advertisement.
2. The design method for commercial skip-casting according to claim 1, wherein the cinema management system creating a playlist containing skip-casting instructions according to the film showing plan and the commercial showing plan specifically comprises:
determining a film according to the film showing plan;
determining a pre-show advertisement according to the advertisement showing plan;
creating a playlist according to the playing sequence of the pre-show advertisements before the movie;
receiving a dragon mark offset sent by a film information maintenance platform; the dragon mark offset is the time for the paster advertisement in the film;
determining a skip-playing instruction according to the dragon mark offset;
and inserting the skip-playing instruction between the pre-showing advertisement of the play list and the film to obtain the play list containing the skip-playing instruction.
3. The design method for commercial skip-casting according to claim 1, wherein the cinema management system creating the playlist containing the inter-scene rest files according to the film showing plan and the commercial showing plan specifically comprises:
determining a film according to the film showing plan;
determining a pre-show advertisement according to the advertisement showing plan;
creating a playlist according to the playing sequence of the pre-show advertisements before the movie;
receiving a dragon mark offset sent by a film information maintenance platform; the dragon mark offset is the time for the paster advertisement in the film;
determining an inter-screen rest file according to the dragon mark offset and the starting time of the paster advertisement; the inter-screen rest file is a one-second or multi-second black field file;
and inserting the inter-screen rest file between the pre-showing advertisement of the playlist and the film to obtain the playlist containing the inter-screen rest file.
4. The design method for advertisement skip-casting according to claim 2, wherein the showing server executes the playlist containing skip-casting instructions, and the completing skip-casting of the tile advertisement specifically comprises:
executing the playlist containing the skip playing instruction;
triggering a skip-playing instruction at the last second of the advertisement before showing;
and jumping and broadcasting the paster advertisement according to the dragon mark offset.
5. The design method for advertisement jumping play of claim 3, wherein the showing server executes the playlist containing the inter-scene rest file, and completing the jumping play of the tile advertisement specifically comprises:
executing the playlist containing the inter-screen rest files;
when the scene break file starts to be played, the paster advertisement is played in a jumping mode according to the dragon mark offset and the starting time of the paster advertisement;
and when the inter-scene rest file is played, the feature film is played.
6. A design system for commercial zapping, operating with the design method of any one of claims 1 to 5, wherein the design system comprises a theatre management system and a presentation server; the cinema management system is in communication connection with the showing server;
the cinema management system is used for judging whether the showing server supports a jumping-play instruction according to the brand and the model of the showing server, creating a play list containing the jumping-play instruction according to a film showing plan and an advertisement showing plan when the showing server supports the jumping-play instruction, transmitting the play list containing the jumping-play instruction to the showing server, creating a play list containing a rest file between screens according to the film showing plan and the advertisement showing plan when the showing server does not support the jumping-play instruction, and transmitting the play list containing the rest file between screens to the showing server; the playlist is obtained by combining a plurality of files required by a movie according to a playing sequence; the file comprises pre-roll advertisements and movies; the film comprises a patch advertisement and a feature film; the patch advertisement is positioned in front of the feature film;
the showing server is used for executing the play list containing the jumping playing instruction or the play list containing the inter-screen resting file to finish the jumping playing of the patch advertisement.
7. A design system for commercial zapping as claimed in claim 6, wherein the design system further comprises a movie information maintenance platform;
the movie information maintenance platform is in communication connection with the cinema management system;
the movie information maintenance platform is used for transmitting movie information to the cinema management system; the film information comprises the ranking number, the language type and the dragon mark offset of the film; the dragon logo offset is the time taken by the patch advertisement in the film.
8. The programming system for commercial skipping of claim 7, wherein the theatre management system is configured to determine a film and a pre-roll commercial according to the film presentation plan and the commercial presentation plan, respectively, and create a playlist in the order in which the pre-roll commercial is played before the film;
the cinema management system is further used for determining a skip-play instruction according to the dragon mark offset, and inserting the skip-play instruction between the pre-showing advertisement of the playlist and the movie to obtain the playlist containing the skip-play instruction.
9. The programming system for commercial skipping of claim 7, wherein the theatre management system is configured to determine a film and a pre-roll commercial according to the film presentation plan and the commercial presentation plan, respectively, and create a playlist in the order in which the pre-roll commercial is played before the film;
the cinema management system is also used for determining an inter-screen rest file according to the dragon mark offset and the start time of the paster advertisement, and inserting the inter-screen rest file between the pre-showing advertisement and the film of the playlist to obtain the playlist containing the inter-screen rest file; the inter-screen rest file is a one-second or multi-second black field file.
10. The design system for commercial skipping of claim 8, wherein the showing server is configured to execute the playlist containing a skip instruction and trigger a skip instruction at the last second of the pre-show commercial to skip the tile commercial according to the dragon mark offset.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011372132.9A CN112565817B (en) | 2020-11-30 | 2020-11-30 | Design method and system for advertisement skip-broadcasting |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011372132.9A CN112565817B (en) | 2020-11-30 | 2020-11-30 | Design method and system for advertisement skip-broadcasting |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN112565817A true CN112565817A (en) | 2021-03-26 |
| CN112565817B CN112565817B (en) | 2022-11-15 |
Family
ID=75046671
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202011372132.9A Active CN112565817B (en) | 2020-11-30 | 2020-11-30 | Design method and system for advertisement skip-broadcasting |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN112565817B (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116132744A (en) * | 2023-01-04 | 2023-05-16 | 深圳市环球数码科技有限公司 | Scheduling processing method and related equipment for pre-reflection advertisement playing |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20080109840A1 (en) * | 2006-11-07 | 2008-05-08 | Sbc Knowledge Ventures, L.P. | System and method for advertisement skipping |
| CN105635830A (en) * | 2014-10-31 | 2016-06-01 | 广州市动景计算机科技有限公司 | Video playing method and video playing device |
| CN105898443A (en) * | 2015-12-09 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement play method and device and intelligent terminal |
| CN106170103A (en) * | 2016-06-07 | 2016-11-30 | 腾讯科技（北京）有限公司 | Video broadcasting method and device |
| CN107682743A (en) * | 2017-03-27 | 2018-02-09 | 腾讯科技（北京）有限公司 | The control method for playing back and device of paster media file |
-
2020
- 2020-11-30 CN CN202011372132.9A patent/CN112565817B/en active Active
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20080109840A1 (en) * | 2006-11-07 | 2008-05-08 | Sbc Knowledge Ventures, L.P. | System and method for advertisement skipping |
| CN105635830A (en) * | 2014-10-31 | 2016-06-01 | 广州市动景计算机科技有限公司 | Video playing method and video playing device |
| CN105898443A (en) * | 2015-12-09 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement play method and device and intelligent terminal |
| CN106170103A (en) * | 2016-06-07 | 2016-11-30 | 腾讯科技（北京）有限公司 | Video broadcasting method and device |
| CN107682743A (en) * | 2017-03-27 | 2018-02-09 | 腾讯科技（北京）有限公司 | The control method for playing back and device of paster media file |
Non-Patent Citations (1)
| Title |
|---|
| 李利; 王天定: "《基于符号学的电影植入式广告品牌研究》", 《出版科学》 * |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116132744A (en) * | 2023-01-04 | 2023-05-16 | 深圳市环球数码科技有限公司 | Scheduling processing method and related equipment for pre-reflection advertisement playing |
| CN116132744B (en) * | 2023-01-04 | 2024-06-11 | 深圳市环球数码科技有限公司 | Scheduling processing method and related equipment for pre-reflection advertisement playing |
Also Published As
| Publication number | Publication date |
|---|---|
| CN112565817B (en) | 2022-11-15 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| KR101926203B1 (en) | Information processing device, information processing method, and program | |
| KR100922999B1 (en) | Apparatus and method for creating a playlist, theater manager apparatus, and computer readable media | |
| US8290873B2 (en) | Synchronizing multiple playback device timing utilizing DRM encoding | |
| KR101971792B1 (en) | Method and device for playing video | |
| US20250106464A1 (en) | Linear Interactive Television Data Insertion | |
| CN106101750B (en) | Advertisement playing control system before showing and control method thereof | |
| CN110620941B (en) | System and method for augmented reality film projection | |
| Greening et al. | Accessibility: raising awareness of audio description in the UK | |
| US12206954B2 (en) | Apparatus and method for providing audio description content | |
| KR20060087421A (en) | Method and apparatus for adjusting output timing and output priority of caption information | |
| US20150095940A1 (en) | Playlist content selection system and method | |
| CN112565817A (en) | Design method and system for advertisement skip-broadcasting | |
| CN112333485B (en) | Film skip-playing control method and system | |
| CN106454495B (en) | Information processing apparatus, information processing method, and program | |
| CN116414327A (en) | Display processing method, device, system and multimedia playing equipment | |
| JP2002281479A (en) | Method for editing digital contents and program for realizing the editing method | |
| CN121099133A (en) | Display equipment and media asset playing mode switching method | |
| KR101908527B1 (en) | Apparatus and system for playing contents, and the method using the same | |
| US20100077439A1 (en) | Method of Generating a Modification Signal and Infographic Sequence, Corresponding Source Signal, Infographic Sequence, Broadcasting Method and Device and Management System |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| CP03 | Change of name, title or address |
Address after: 101400 room 306, building 1, No.8, fengheyiyuan, Fengxiang science and Technology Development Zone, Yangsong Town, Huairou District, Beijing Patentee after: China Film Technology (Beijing) Co.,Ltd. Country or region after: China Address before: 101400 room 306, building 1, No.8, fengheyiyuan, Fengxiang science and Technology Development Zone, Yangsong Town, Huairou District, Beijing Patentee before: CFGDC (BEIJING) TECHNOLOGY CO.,LTD. Country or region before: China |
|
| CP03 | Change of name, title or address |