CN112381564A - Digital e-commerce for automobile sales - Google Patents

Abstract

The invention relates to a digital business circle for automobile sales and belongs to the field of computer technology. In order to fill the defects of the existing "Internet +", the present invention proposes to build a real-time automobile sales digital business circle system platform, based on rich marketing methods, linking Internet marketing thinking, online and offline integration, grasping market trends, conforming to consumption trends and changes in consciousness, visualization Digitizing data operational metrics. The system platform is innovatively developed to help brand distributors upgrade their marketing, acquire customers accurately, and serve users. Centering on 4S stores, build a smart business district. Effectively unite cross-regional and cross-domain merchants to share peripheral services. Accurately acquire customers and rapidly improve sales performance; at the same time, help franchisees to upgrade their services, drain each other, conduct precise marketing, and improve quality; finally, help users to upgrade their experience, obtain generous benefits, enjoy the closed-loop service of the complete car purchase chain, quickly obtain massive information, and obtain the largest number of merchants. Preferential value, and ultimately achieve a win-win situation for brand distributors, franchisees and users.

Description

Digital e-commerce for automobile sales

Technical Field

The invention relates to the technical field of computers, in particular to a set of real-time automobile sales standardized service system.

Background

In the era of digital bureau of change, the development of the automobile industry is in the new transformation innovation period. First, each automobile brand pin gauge enters saturation, competition is higher and higher, and borderless competition is avoided. The on-line service of the brand distributor in the automobile industry is more traditional at present, and the problems of reduced user experience, non-standard quotation, untimely service and the like are gradually developed.

Market fan is one of the reasons, and the reasons for the operational difficulties of the brand distributors of automobiles are very complicated. The most fundamental reason for the automobile brand is to ignore the loss of the interconnection of the benefits of the distributors and the users on the benefit distribution chain of the manufacturers. Market fan may become an irreversible factor in the future China automobile market, but the balance of brand manufacturers 'interest is the key for ensuring that the manufacturer's interest chain is lasting and win-win. Automobile brands have also begun to dislike the steady development strategy of the entire distributor system in recent years. However, both brand manufacturers and distributors are aware of a problem and, to gain progress, may become problematic sooner or later if they rely solely on traditional sales patterns. Thus, the distributor began to dislike how his future marketing strategy could seek to a more profitable explosion point. The digital internet +' era not only provides great market pressure for distributors, but also provides a choice for transformation of the distributors. Due to the influence of factors such as consumption environment and consumption concept, offline distributors still become the mainstream of the automobile market. Therefore, how to borrow digital internet +' to the greatest extent by automobile brand distributors breaks through the current market embarrassment, searches for a new standard service explosion point, and is a business demand problem to be solved urgently.

Disclosure of Invention

In order to solve the business requirement and fill the defect of the existing 'internet +', the invention provides a real-time automobile sales standardized service system platform, breaks through barriers and new business, enriches marketing means, links internet marketing thinking, fuses online and offline, holds market trends, actively strikes, conforms to consumption trends and consciousness transformation, digitalizes visual data operation indexes and breaks through the embrace of the dilemma based on the era of big transformer bureaus. The existing situation is an opportunity and a challenge for automobile brand distributors, the platform of the system is innovated and researched, the platform is dedicated to brand distributor marketing upgrade, accurate customer acquisition, rapid vehicle owner attraction and user management, a 4S store is taken as a center, an intelligent business circle system is shared and constructed, cross-regional, cross-industry and cross-field merchants are effectively combined, peripheral services are shared, target users are accurately acquired, and the sales performance is rapidly improved; then, the method contributes to the upgrade of the franchises, mutual drainage, accurate marketing, cohesion win-win, social fission, operation and maintenance, broad customer resources and the improvement of the quality of the channel benchmarking shop; and finally, the method aims to improve the welfare of the users, share the complete closed-loop service of the car purchasing chain, quickly acquire mass information, upgrade various welfare services, acquire the maximum preferential value of merchants and finally realize the multi-win goal of brand distributors, franchisees and users.

The real-time automobile sales standardized service system platform comprises an AR road driving augmented reality module, a longitude and latitude retail real-time trade circle recommendation module, an AR digital brand exhibition room module and a Morgan (standardized) live broadcast retail module, wherein user experience service information of each module can be obtained in real time at the same time.

AR road driving augmented reality module is based on the powerful technological ecosystem of AR as supporting, makes the augmented reality scene that the AR technique fell to the ground, as the artificial intelligence of new generation trip service, and AR road driving augmented reality function not only promotes the trip convenience, also further discerns and promotes the perceptibility of purchasing the user to the brand road driving information of the mileage that the vehicle belongs to, retail merchant service information nearby. The user can conveniently identify nearby places and geographical positions thereof in strange areas, and the embarrassment that the user cannot know the driving route and can turn the mobile phone back and forth and turn the mobile phone in place when identifying the retail business is avoided. The AR technology is fallen to the ground and the user experiences the driving augmented reality to perfect the service experience, and as a scene of going out in daily life, virtual and reality are connected with the help of science and technology, so that the more practical traveling demands of the user are solved. And at the same time of serving users, the method is also a promotion and publicity channel for brand distributors and franchisees, and the effect of 1+1 > 2 is added.

Preferably, the AR road driving augmented reality module provides a set of AR mode-based target point displaying service for the mobile platform based on an AR recognition SDK technology, converts target point display from two-dimensional plane display in a conventional map into display in a real three-dimensional space, and can display AR driving related functions through very simple calling. Meanwhile, the method also meets various actual requirements, such as self-defined single-target point display and multi-target point display, and can also be matched with a map SDK retrieval function to realize peripheral exploration, so that target information can be displayed through a three-dimensional effect, and the position of a target point in the space can be seen more visually. In short, the open of the AR identification SDK can enable the AR road driving augmented reality function to become 'what you see is what you get'.

The longitude and latitude retail real-time business district recommendation module intelligently recommends eating and drinking information related to life tracks based on a mass database and accurate geographical position information, and exerts humanized charm of advanced science and technology. The longitude and latitude retail real-time business circle recommendation function is combined with an advanced mobile internet technology and a geographic information technology, an intelligent and convenient life circle is creatively created, the life track is digitalized through technological strength, borderless and unreal online data are extended to real offline life, and a science and technology and life fusion play is provided. The method comprises the steps of obtaining the position of a user by using accurate positioning service, recommending related content based on LBS for the user, recommending peripheral merchants and preferential information, enhancing social attributes of the user, carrying out accurate marketing pushing on the user by a power-assisted longitude and latitude retail real-time business circle recommending module, achieving strategic cooperation with franchisees to form a business circle, providing time-saving and labor-saving one-stop high-quality service for a vehicle-buying user, enabling the exclusive platform user to enjoy related preferential benefit, finally fusing automobile brand distributors, propagating characteristics of the cooperative business circle and the product brand when the intelligent service user lives and goes out, and assisting marketing of the distributors.

Preferably, the longitude and latitude retail real-time business circle recommendation module creates an intelligent life LBS service function based on a GIS technology. By using the positioning SDK, not only can longitude and latitude information of outdoor positioning and peripheral POI information be acquired, but also positioning information of indoor buildings can be acquired. At present, a large amount of scene position information of a plurality of railway stations, airports, shopping malls, passenger bus stations, museums, comprehensive hospitals, libraries and the like in China is covered by big data, and accurate positioning service is provided by utilizing a triangulation positioning technology. And after the user logs in and authorizes, the system can automatically record the life track of the user, the user can clear the information at any time, and the alliance information which is most matched with the life track is recommended to the user by utilizing the big data cloud computing intelligent analysis system.

AR digital brand exhibition room module, based on the advanced online virtual exhibition room of specially making for manufacturer brand distributor, user, the brand distributor can build exclusive virtual exhibition room for various ways brand expose, change system user resource, and end user can experience online service of seeing a car at the removal end, gets into digital brand exhibition room module by this platform, watches 360 degrees of selected motorcycle type. The AR digital brand exhibition hall module integrates interaction, virtualization, sound, pictures and simulation, and can enable a user to be immersed in a digital intelligent service comprehensive scene.

Preferably, the AR digital brand exhibition hall module is manufactured by using a 3D modeling technology, a user can watch the characteristics of the vehicle type in all directions and visually know the information of the vehicle type, and the effect of the AR digital brand exhibition hall module is almost the same as that of the user directly facing the vehicle type. By applying the panoramic rendering technology, the direction of the lens can be arbitrarily rotated at the position of the brand exhibition hall to observe the scene through the panoramic rendering, and the panoramic rendering can interactively and autonomously control and adjust the observed view of the brand exhibition hall. The real-scene magic cube is used as an entrance in the AR environment, enters a brand digital exhibition hall, and can be used for checking 3D vehicle model models, panoramic shops, collection, test driving application and checking operation of more brands of vehicles.

The Morgan (standardized) live broadcast retail module is a new retail module based on vehicle purchasing recommendation and live broadcast, video replaces traditional pictures and texts to serve as an information transfer main stream, and a video live broadcast/callback mode is adopted to conduct manufacturer brand vehicle type propaganda and display. The system is different from a B2C marketing mode of a 4S shop of a traditional manufacturer, a Morgan (standardized) live broadcast retail module is a C2C one-to-one marketing mode, a live broadcast environment is provided for the manufacturer for a person-to-person marketing mode, and a service module for online display, consultation and answer and shopping guide and sale of vehicle money is carried out by using a live broadcast technology.

Preferably, the above-mentioned amazon (standardized) live broadcast module is implemented by compressing into a digital signal based on an audio/video signal. And transmitting the packaged content to a server in the push stream acquisition stage, and pulling the live content existing in the stream server to pull and play the live content by using the specified address. The anchor side, namely the local brand distributor, is used as a source for generating the video stream and consists of a series of processes. Data are collected through certain equipment, a series of processing is carried out on the collected videos, the processed result videos are encoded and compressed into a video stream which can be watched and transmitted, a push stream is distributed, the compressed video stream is transmitted out through a network channel, at a playing end, audiences can see the video stream pushed by a main broadcasting end in real time and generate certain interaction with the main broadcasting and other audiences, and therefore the video playing device comprises functions of praise, chatting, barrage and the like.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are only embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.

FIG. 1 is a technical solution diagram of an AR road driving augmented reality module provided in an embodiment of the present application;

FIG. 2 is a diagram of a longitude and latitude retail real-time business circle recommendation module according to an embodiment of the present application;

FIG. 3 is a diagram of an AR digital brand exhibition hall module according to an embodiment of the present application;

fig. 4 is a technical solution diagram of a model (standardized) direct broadcast retail module provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present invention will be described clearly and completely with reference to the accompanying drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

Example one

The embodiment of the application provides AR road driving augmented reality module, based on SLAM technique, synchronous positioning and map construction combine map, cell-phone camera and AR technical depth to combine, fuse with the real world by virtual model, realize that the user claps at will, motorcycle type information is mastered entirely, and the digital data presentation of degree of depth experience and shop-entering magic cube seek treasured solve the user and can not realize at present that the degree of depth is experienced + the closed loop service of meeting on one step on line. Meanwhile, the problem that the user knows the required merchants and the required directions nearby within 10 seconds is solved, and a convenient and efficient intelligent service experience is created for the user. Referring to fig. 1, the AR road driving augmented reality module is implemented based on a street photo car, an AR store and an AR peripheral preference.

The first step is the car is shot in the street, and the user carries out AR discernment through scanning whole car and local position, acquires data information such as motorcycle type detailed data and discount, all can be in a list nothing to can get into 360 intelligence exhibition hall experiences, experience car in person on the spot. The user can also look over nearby distributors and benefit recommendations based on positioning, and one key can pick up a large number of related preferential benefits and enjoy the professional online service of the automobile. Most suitable for your full category (gourmet/beautiful scenery/4S shop etc.) ecosphere,

the second step is that the AR explores the shop, uses the fence technique, and with the user LBS location as the standard, real environment combines virtual situation cooperation intention magic cube, and the diversification of taste lets the user participate in the activity discount of model dealers.

And thirdly, finding out the most needed service display and recommending all three-dimensional orientation distributors, franchised merchants, food landscapes and other full-classification benefits according to the characteristics of the user by taking the user as a central point and 10 seconds, wherein logo identification of the merchants is accessible, the position distance is clear at a glance, public praise benefits are in the positions, and the distributors and the franchised merchants can be reached directly by one touch to enjoy mass favorable services.

The first scenario is explained by using an example of an AR road driving augmented reality module, when a user finds a street vehicle, the street vehicle is attracted by the appearance of the street vehicle, but the user does not know the vehicle type information, the street vehicle is scanned and identified by means of a street shooting vehicle function, information such as vehicle type name identification, price identification, parameter configuration and the like is uniformly browsed, and the user can enter a 360-degree intelligent panoramic exhibition hall to help the user comprehensively know the cardioverter vehicle type information. The user feels that the car is really good and wants to enter a shop for trial driving, and at the moment, the AR magic cube is opened to search for hidden welfare in the exhibition hall and enjoy folding. After the test driving is finished, people want to eat lunch, but a restaurant cannot be seen nearby, the direction is completely insensitive, by means of the AR peripheral welfare function, the restaurant icon is clicked, the accessory franchise restaurants are all displayed in a three-dimensional mode according to the direction, related dishes, public praise and exclusive preferential information are listed in a list, the restaurant is clicked to be confirmed, the route navigation can be displayed on a mobile phone screen, and the AR technology is used for helping the direction insensitive user to solve the problem of temperature saturation.

Example two

The embodiment of the application provides a longitude and latitude retail real-time business circle recommending module, based on a local life depth information database, nearly 100 ten thousand + off-line merchant information is covered, optimal content is screened, for a user selecting phobia, intelligent and accurate promotion of optimal welfare is achieved, a life ecological manager target is created, the problem that the user faces long-time selection puzzlement of massive information is solved, user selection energy is reduced, the user life value is benefited by data value, and life quality is improved. Meanwhile, for joined merchants, the business embarrassment that the popularization cost is high, attention is attracted to low flow and few deal orders is solved, users of various industries are handed down, cohesive marketing is formed, the influence of the merchants is expanded, the business value of the merchants is benefited by the data value, please refer to fig. 2, and the longitude and latitude retail real-time business district recommending module function is realized based on two parts, namely business district ecology and business district of the merchants.

The first step is that the business circle is ecological, the merchant alliance with the dealer as the core is displayed by the base, the influence of the dealer in the market is improved through the scale of the business circle, the content is divided into N + full-industry types such as welfare, delicacies, scenic spots, entertainment, life and the like, a user can accurately obtain the best exclusive welfare nearby through LBS positioning, and the user can enter a merchant shop by one key, visit the online shop of the merchant, interact with friends, get preferential benefits and upload wonderful photos. Furthermore, the whole system is the management of the total gold coin points, which are used as money flowers and circulated to all merchants. The people can feel happy, the people can feel happy when eating, the people can feel happy when playing, and the people can feel happy when flowers are bloomed.

And the second step is that the image label identification is carried out according to the historical behavior track data of the user based on the current user positioning without changing along with a sliding map, a user life label atlas is finally constructed, the user life preference is accurately positioned based on a big data analysis algorithm and combined with massive franchisee user track information, the relevant franchise data information of the user is pushed in a customized manner, and the idea of the user is achieved. Clicking the business circle to enter a personalized customized affiliate recommended advertisement space page, and displaying the distance from near to far in a mixed arrangement mode based on entertainment and living information such as food, beautiful scenery and the like, so as to serve the user with innovative technology and accurate intelligence.

And a scene description II shows that the real-time business district recommendation module is suitable for longitude and latitude retail, along with the rapid development of internet application and the improvement of income level of people, the demand of people on eating, drinking, eating and eating clothes and living is greatly increased, and massive merchant data information permeates into each life scene of people. It is still a difficult problem for users who plan to go out with girls on weekends, go out with girls, and go around dazzling information, eat and play in movie theaters and food. Do not want to lose their face with a girl friend? And want to save money? By means of the business circle ecological function, the user does not need to open the business circle ecology, peripheral franchisees can synthesize the public praise, price, user portrait and merchant characteristic brand according to positioning, and can customize a 'date' service scene to accurately recommend related franchisee ecological services, so that the user is relieved, and girls are happy. For the instant trip users, the business circle function of the platform can accurately push related life information according to the purchasing behaviors and habits of the consumers of the users, if the users like to eat the Sichuan dishes, accessories newly open a Sichuan dish house, the users are recommended timely, thinking of the users is reduced, the users do not want to be recommended, the users know the heart of the users in seconds, and the users are the most attentive intelligent life caretaker. Meanwhile, the franchised merchants are helped to expand the influence of the local market, target users are accurately locked, the suffering of propagating is avoided, and the popularization cost is saved.

EXAMPLE III

The embodiment of the application provides AR digital brand exhibition room module, based on 3D render, AR, multimedia and digitization do as the show technique, use unique intelligent digit and multimedia, solve to because of the not enough brand distributor of site budget restriction factor, provide excellent motorcycle type visual experience to attract the user through novel interactive form, reduce the cost of participating in the exhibition. The high-tech intelligent exhibition hall deep experience is realized, the problem that a user cannot go out of home and is full of deairing cars is solved, and the payment can be carried out in the next 1 step of direct connection. Meanwhile, the problem that a user can experience the psychoscope vehicle type in an all-dimensional close range anywhere at any time due to the position and time limiting factor is solved, the digital exhibition hall in a man-machine interaction mode is displayed, please refer to fig. 3, and the AR digital brand exhibition hall module is realized based on an AR interaction exhibition hall and a 3D interaction part.

The first step is AR interactive exhibition room, based on AR environment click outdoor magic cube, get into the virtual exhibition room of corresponding brand, can carry out the degree of depth motorcycle type in digital exhibition room, look over brand culture, transparent workshop after sale, amusement leisure regional with the car full life cycle experience, the simulation human brain visual angle carries out the holographic presentation in exhibition room, experiences different vision feast, knows the data information that can't learn under the line more.

The second step is a 3D exhibition hall, and the panoramic rendering of the 3D model containing the selected vehicle type and the background of the exhibition hall is switched to realize the effects of vehicle type visualization and brand visualization.

Third, the scenario is explained to be suitable for the AR digital brand exhibition hall module example, and the brand distributor faces a plurality of problems in the exhibition hall application process: a large space is needed, and the selection of the display space has direct influence on the display effect; the exhibition hall is bright, the building materials are not reversible after construction, and more cost is paid if the exhibition hall is required to be replaced to use the building materials; the visiting cost of the user is high, and the user can not select the exhibition hall to visit due to various things. For example, the epidemic situation increases the infection risk of public transportation, and a vehicle with the epidemic situation is just needed, but 4S is not opened, and the exhibition hall cannot be exhibited. Solve above problem, with the help of AR digital brand exhibition room module, the distributor can obtain more brands and show the chance, compares in traditional exhibition room mode: the product is visually displayed, and through the application of various technologies, the modern technological sense is full, better visual experience is brought to users, and brand culture and related products are better displayed; the participation cost is reduced, the traditional cost such as the site cost and the material cost is saved, and the enterprise participation wish is improved; easy spreading and sharing, the brand digital exhibition hall can be spread and divided through a plurality of ways such as small programs, APP and the like, and convenient setting such as one-key sharing is beneficial to brand parties and distributors to expand audiences. The user is busy on duty at ordinary times, and more overtime does not have the time to rush for the dealer to pick up the car, but also wants to learn the directly perceived information of motorcycle type promptly, with the help of AR interactive exhibition room, shows the panorama magic cube, participates in the interaction, acquires the benefit discount, the taste attracts, increases the brand good feeling simultaneously, through acquiring the motorcycle type discount, more clearly knows the target motorcycle type. The user can watch the 3D model of the vehicle type in all directions by means of the treasure selected by the machine, and the vehicle type information can be visually, comprehensively and personally known. By providing a digital sales tool and a novel and funny display mode, the additional value of the user purchasing experience in the sales process is improved.

Example four

The embodiment of the application provides direct broadcast retail module of friction range (standardization), carries out streaming media transmission based on the IP, carries out real-time broadcast to the video and realizes the direct broadcast, solves the brand distributor that pays close attention to limited popularization channel and flow, with the help of the flow wind gap of novel digital electronic commerce business attitude mode, and the maximize is integrated and is disposed the resource, widens the propaganda channel, earns flow red profit. Referring to fig. 4, the mockup (standardized) live retail module is based on an open live implementation.

The method comprises the steps of paying attention to live broadcast function, exclusive live broadcast in the automobile field, unique total score mode of dealers, standardized live broadcast process and starting account number live broadcast based on brand distributors. The multi-platform E-commerce commodity of the dealer can be associated, and the commodity can be taken easily. The explanation vehicle type can also be recommended by one key, and the data + live broadcast explanation are cooperated to demonstrate, so that the requirement that the user can see and cannot see the data by naked eyes is met, and the user can deeply know the favorite vehicle. And (5) the driver can be easily reserved for test driving, and the driver can directly connect with a dealer to be checked and sold in a store. The full requirements of a user of 'speaking, seeing and purchasing' are met, and a standardized vehicle purchasing life chain link is created. And the live broadcast supports quick invitation and watching, playback and watching of the two-dimension code and the like.

And a fourth scene is illustrated, so that the system is suitable for a friction (standardized) live broadcast retail module example, and the traditional sales mode is limited by space and region and further has the limitations of information asymmetry, personnel resource waste and the like. The Morgan (standardized) live broadcast retail module optimizes resource allocation, so that requirements in all aspects are released, and sales effectiveness is improved through real-time interaction. The distributor can create live broadcast in the board, generate poster sharing propaganda, and set the anchor, time and related goods according to the situation. After the two-dimensional code is created successfully, the two-dimensional code is generated, long-time pressing and storage are performed, and then the code can be scanned to enter a live broadcast room. The higher the accumulated effective live broadcast duration is, the higher the on-line exposure value of the shop is, and in this stage, the distributor realizes the flow cash-changing function. With the distributor interacting well with the user, the model (standardized) live retail module will absorb more traffic and maintain better user stickiness. And the anchor interacts with audiences to create mass content support and extend the live broadcast retail module and the live broadcast popularity of the anchor. The direct broadcasting effect is optimized and improved, the depth participation feeling and achievement feeling of the user are fed back, and a benign interactive direct broadcasting mode is formed.

It should be noted that the embodiments in the present specification are all described in a progressive manner, and the same and similar parts among the various embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. Because the functions of all the modules can be seamlessly innovated and fused through the digital technologies of AR, 3D, live video and the like, the cost of traditional automobile sales is greatly reduced, and the efficiency and the information transparency of consumer experience are improved, so that the system has a digital innovation and leading effect on automobile brand sales and service experience. The system and method embodiments described above are merely exemplary, and some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The above description is only one specific embodiment of the present application, but the scope of the present application is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present application should be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims (9)

1. The real-time car sales digital business district system platform provided by this system includes ①AR road driving augmented reality module, ②Longitude and latitude retail real-time business district recommendation module, ③AR digital brand exhibition hall module and ④Mofan (standardized) live broadcast retail module, each module All user experience service information can be obtained in real time at the same time. The AR road driving augmented reality module, based on the strong AR technology ecosystem as the support, creates an augmented reality scene where AR technology is implemented. As a new generation of artificial intelligence travel services, the AR road driving augmented reality function not only improves travel convenience, but also further identifies And improve car buyers' perception of the brand's mileage, road driving information, and nearby retailers' service information. Users in unfamiliar areas can also easily identify nearby places and their geographic locations, avoiding the embarrassment of turning their phones upside down and spinning in place when identifying retailers. The implementation of AR technology allows users to experience driving augmented reality and improve the service experience. As a travel scene in daily life, it uses technology to connect virtual and reality to solve more actual travel needs of users. And while serving users, it is also a promotion channel for brand distributors and franchisees, achieving the effect of 1+1>2. The latitude and longitude retail real-time business district recommendation module, based on massive databases and accurate geographic location information, intelligently recommends food, drink and entertainment information related to life trajectories, and exerts the human charm of cutting-edge technology. The latitude and longitude retail real-time business district recommendation function combines advanced mobile Internet technology and geographic information technology to create an intelligent and convenient life circle, and digitize the life trajectory through the power of technology, so that the borderless and illusory online data can be transferred to the real line. The next life extension, come to a fusion of technology and life drama. Use precise positioning services to obtain user locations, recommend LBS-based related content for users, recommend surrounding businesses and preferential information, enhance users' social attributes, and help the latitude and longitude retail real-time business district recommendation module to carry out precise marketing push for users. Franchisees have reached strategic cooperation to form a business circle, providing time-saving and labor-saving one-stop high-quality services for car buyers. Exclusive platform users will enjoy relevant discounts, and will eventually integrate with car brand distributors to intelligently serve users' life and travel while spreading the word. The cooperative business circle and the characteristics of this brand help distributors to market. The AR digital brand exhibition hall module is based on an advanced online virtual exhibition hall specially built for manufacturer brand distributors and users. Experience the online car viewing service on the mobile terminal, enter the digital brand showroom module from the platform, and view the selected model in 360 degrees. The AR digital brand exhibition hall module integrates interaction, virtual, sound, picture and simulation, allowing users to immerse themselves in a comprehensive scene of digital intelligent services. The Mofan (standardized) live broadcast retail module, based on the new retail module of car purchase recommendation + live broadcast, uses video instead of traditional pictures and texts as the mainstream of information transmission, and adopts video live broadcast/callback method to publicize and display manufacturers' brand models. Different from the B2C marketing model of traditional manufacturers' 4S stores, Mofan (standardized) live broadcast retail module is a C2C one-to-one marketing model, which is a marketing method from person to person, provides a live broadcast environment for manufacturers, and uses live broadcast technology to conduct car model lines. Service modules for displaying, consulting and answering questions, and shopping guide sales. 2. The real-time automobile sales digital business district system platform according to claim 1, wherein the above-mentioned AR road driving augmented reality module, based on the AR recognition SDK technology, provides a set of AR-based display target point services for the mobile platform, It provides the conversion of the target point from the two-dimensional plane display in the conventional map to the real three-dimensional space display, and the AR driving related functions can be displayed through a very simple call. At the same time, it also meets a variety of practical needs, such as custom single-target point display, multi-target point display, and can also cooperate with the map SDK retrieval function to achieve peripheral exploration, so that target information can be displayed through three-dimensional effects, so as to see more intuitively The location of the target point in space. In short, the opening of the AR recognition SDK can make the AR road driving augmented reality function "what you see is what you get". 3. The real-time car sales digital business district system platform according to claim 2, characterized in that: the above-mentioned AR road driving augmented reality module, based on SLAM technology, synchronizes positioning and map construction, and deeply combines maps, mobile phone cameras and AR technology , by integrating the virtual model and the real world, users can take a shot at any time, fully grasp the model information, in-depth experience digital data presentation and in-store Rubik's Cube treasure hunt, solving the closed-loop service that users currently fail to achieve online in-depth experience + online next-step transaction . At the same time, users can know the nearby businesses and locations they need in 10 seconds, and create a convenient and efficient intelligent service experience for users.” Please refer to Figure 1. The AR road driving augmented reality module is realized based on three parts: street shooting cars, AR shop exploration, and AR surrounding discounts. The first step is to take pictures of cars on the street. Users can scan the entire vehicle and local locations for AR recognition, obtain detailed data of the model, discounts and other data information, all of which can be seen at a glance, and can enter the 360 intelligent exhibition hall to experience the car and feel the car. . Users can also view nearby distributors and benefit recommendations based on their positioning, receive a large number of relevant preferential benefits with one click, and enjoy professional automotive online services. The most suitable ecosystem for all categories (food/beautiful/4S stores, etc.), The second step is AR shop exploration, using electronic fence technology, based on the user's LBS positioning, the real environment combined with the virtual situation and the creative Rubik's cube, and the fun and diversification allows users to participate in the discounts of the model dealer's activities. The third step is AR peripheral benefits. With the user as the center, according to the user characteristics, the most needed services can be found in 10 seconds, and the recommended three-dimensional distributors and franchisees, food and beauty, etc. are all classified benefits. The business logo is at your fingertips. The location distance is clear at a glance, and the word-of-mouth discounts are all in it. You can directly reach distributors and franchisees with one touch and enjoy massive preferential services. Scenario 1: Take an example of an augmented reality module suitable for AR road driving. When the user finds a street vehicle and is attracted by its appearance, but does not know the model information, it can scan and identify the car with the help of the street shooting function, and identify the model name, price and The parameter configuration and other information are all at a glance, and you can enter the 360 intelligent panoramic exhibition hall to help users fully understand the information of their favorite models. The user thinks the car is really good and wants to enter the store for a test drive. At this time, open the AR Rubik's Cube, look for hidden benefits in the exhibition hall, and enjoy a discount. The test drive is completed, I want to have lunch, but I can't see a restaurant nearby, and I have no sense of the direction. With the help of the AR peripheral welfare function, click the restaurant icon, and the attached restaurants are all displayed in three dimensions according to their orientation, related dishes, word-of-mouth, and exclusive discounts The information is also at a glance. Click to confirm the restaurant, and the mobile phone screen can display the route navigation. AR technology is used to help users with no sense of direction to solve the problem of food and clothing. 4. The real-time automobile sales digital business district system platform according to claim 1, wherein: the above-mentioned latitude and longitude retail real-time business district recommendation module, based on GIS technology, creates a smart life LBS service function. Using the positioning SDK, you can not only obtain the longitude and latitude information of outdoor positioning, surrounding POI information, etc., but also obtain the positioning information of indoor buildings. At present, through big data, it has covered a large number of scene location information such as railway stations, airports, shopping malls, passenger bus stations, museums, general hospitals, libraries, etc., and provides accurate positioning services by using triangular positioning technology. At the same time, after the user logs in and authorizes, the system will automatically record the user's life trajectory, and the user can clear this information at any time. Using the big data cloud computing intelligent analysis system, the franchisee information that best matches the life trajectory will be recommended for the user. 5. The real-time auto sales digital business district system platform according to claim 4, wherein: the above-mentioned latitude and longitude retail real-time business district recommendation module, based on the local life depth information database, covers nearly 1 million+ offline merchant information, and filters the most Excellent content, for users who choose phobias, realize intelligent and precise promotion of optimal benefits, create the goal of life ecological stewardship, solve users' long-term choice problems faced with massive information, reduce users' energy of choice, and use data value to benefit users' life value and improve life. quality. At the same time, for franchisees, it solves the business dilemma of high promotion costs, low traffic attracting attention, and few transaction orders, revitalizes users in various industries, forms group marketing, expands the influence of merchants, and uses data value to benefit the business value of merchants, please refer to Figure 2, latitude and longitude The function of the retail real-time business circle recommendation module is realized based on the business circle ecology and my business circle. The first step is the business circle ecology. Based on the display of the dealer-centered business alliance, the influence of the dealer in the city will be enhanced through the scale of the business circle. The content is divided into welfare, food, attractions, entertainment, life, and others. Depending on the industry type, users can accurately obtain the exclusive and best benefits nearby through LBS positioning, and can also enter the merchant's store with one click, browse the merchant's online store, interact with friends, receive discounts, and upload wonderful photos. There is more system-wide gold coin point management, and gold coins are used as money and circulated in all merchants. Make people happy, eat happy, play happy, spend happy. The second step is my business circle, which is based on the current user positioning, does not change with the sliding map, and uses the user's historical behavior trajectory data to carry out portrait label identification, and finally build a user life label map, based on big data analysis algorithms, combined with a large number of franchisees User trajectory information, accurately locate the user's life preferences, and customize the push of user-related franchisee data information, so that what users think is what they see. Click on my business circle to enter the personalized customized franchisee recommended advertising space page, and based on entertainment and life information such as food and beautiful scenery, the distance is displayed in a mixed arrangement from near to far, and innovative technology is used to accurately and intelligently serve users. Scenario description 2, taking the example of the recommendation module suitable for latitude and longitude retail real-time business circles, with the rapid development of Internet applications and the improvement of people's income levels, people's demand for food, drink, food, clothing, housing and transportation has greatly increased, and massive business data information has penetrated into people's every in a life scene. For users who plan to go out, such as taking their girlfriends to play on weekends, they are dazzled by information such as leisure and entertainment, cinemas, and food around them. Where to eat and where to play is still a problem. Don't want to lose face in front of your girlfriend? Want to save money again? With the help of the business circle ecological function, this is not a problem. The user clicks on the business circle ecology, and the surrounding franchisees integrate word-of-mouth, price, user portrait, and merchant characteristic brand according to their positioning, and can be customized such as "dating" service scenarios to accurately recommend relevant franchisees. Business ecological services, let users worry, make girlfriends happy. For instant travel users, the My Business Circle function of this platform will accurately push relevant life-related information according to the purchasing behavior and habits of users. Recommend users, reduce user thinking, recommend users who have not thought about it, understand users' hearts in seconds, and be the most intimate smart life steward for users. At the same time, it helps franchisees to expand the influence of the city, accurately target users, avoid the suffering of publicity and save promotion costs. 6. The real-time car sales digital business district system platform according to claim 1, wherein: the above-mentioned AR digital brand exhibition hall module is made by using 3D modeling technology, and the user can view the characteristics of the vehicle model in an all-round way, and intuitively understand the vehicle model information. The effect is almost the same as that of the user directly facing the model. Using panoramic rendering technology, through panoramic rendering, the direction of the lens can be arbitrarily rotated at the location of the brand exhibition hall to observe the scene, and the panoramic rendering can interactively and autonomously control and adjust the observed brand exhibition hall view. In the AR environment, the real Rubik's Cube is used as the entrance to enter the brand digital exhibition hall, and you can view the 3D model model, panoramic store, collection, test drive application and view more brand model operations. 7. The real-time auto sales digital business circle system platform according to claim 6, wherein: the above-mentioned AR digital brand exhibition hall module, based on 3D rendering, AR, multimedia and digitalization as display technology, uses unique intelligent digital and multimedia to solve the problem. For brand distributors with insufficient venue budget constraints, it provides excellent visual experience of models, attracts users through novel interactive forms, and reduces exhibiting costs. Realize the "in-depth experience of high-tech intelligent exhibition hall", so that users can fully understand the car without leaving home, and can directly connect and pay in one step. At the same time, users who are limited by location and time can experience their favorite models in an all-round and close-up experience anytime, anywhere, and realize the digital exhibition hall presentation in the form of human-computer interaction. Please refer to Figure 3. The AR digital brand exhibition hall module is based on the AR interactive exhibition hall and 3D interaction is realized in two parts. The first step is the AR interactive exhibition hall. Based on the AR environment, click on the real Rubik’s cube and enter the virtual exhibition hall of the corresponding brand. In the digital exhibition hall, you can conduct in-depth models, view brand culture, after-sales transparent workshops, and experience the full life cycle of vehicles in entertainment and leisure areas. Simulate the perspective of the human brain, perform holographic presentation of the exhibition hall, experience a different visual feast, and learn more about the data information that cannot be obtained offline. The second step is the 3D exhibition hall, which is switched based on the 3D model of the selected model and the panoramic rendering of the background of the exhibition hall, so as to realize the effect of model visualization and brand visualization. Scenario description 3: Taking the example of the module applicable to the AR digital brand exhibition hall, brand distributors face many problems in the process of using the exhibition hall: the need for a large space, and the choice of display space has a direct impact on the display effect; the brightness of the exhibition hall, the building materials after construction It is irreversible. If you want to replace the building materials used in the exhibition hall, you will pay more costs; the user's visit cost is high, and it is easy to choose not to visit the exhibition hall due to various reasons. Another example is this epidemic, public transportation has increased the risk of infection, and owning a car has become a rigid need, and the 4S is not open, and the exhibition hall cannot be displayed. To solve the above problems, with the help of the AR digital brand exhibition hall module, distributors can get more brand display opportunities, compared with the traditional exhibition hall mode: intuitive display of products, through the use of various technologies, full of modern technology, bringing users a better visual experience , but also better display the brand culture and related products; reduce the cost of participation, save the cost of venue costs, material costs and other traditional costs, improve the willingness of enterprises to participate in the exhibition; easy to spread and share, the brand digital exhibition hall can be used through small programs, APPs, etc. The convenient settings such as different ways of spreading and typing, one-click sharing, etc., are helpful for brands and distributors to expand their audiences. Users are usually busy at work, work overtime, and have no time to rush to the dealer to choose a car, but they are eager to know the intuitive information of the model. With the help of the AR interactive exhibition hall, they can display the panoramic Rubik's Cube, participate in the interaction, get welfare discounts, interesting and attractive, and increase the brand's favorability. Get a clearer understanding of the target model by getting model discounts. With the help of the treasures selected by the machine, users can view the 3D model of the model in an all-round way, and understand the model information intuitively and comprehensively. By providing digital sales tools and novel and fun presentation methods, it can enhance the added value of the user's buying experience during the sales process. 8 . The real-time automobile sales digital business district system platform according to claim 1 , wherein: the above-mentioned Morfan (standardized) live broadcast retail module is realized by compressing audio and video signals into digital signals. 9 . In the push-stream collection stage, the packaged content is transmitted to the server. The pull-stream server already has live content, and the specified address is used to pull and play it. The anchor side is the local brand distributor. As the source of the video stream, it consists of a series of processes. Collect data through certain equipment, perform a series of processing on the collected videos, encode and compress the processed video into a watchable and transmittable video stream, distribute and push the stream, and transmit the compressed video stream through the network channel. , On the playback side, viewers can see the video stream pushed by the host in real time, and interact with the host and other viewers to a certain extent, so it includes some functions such as likes, chats, and barrage. 9. The real-time automobile sales digital business district system platform according to claim 8, is characterized in that: above-mentioned Mofan (standardized) live broadcast retail module, carries out streaming media transmission based on IP, carries out real-time broadcast to video to realize live broadcast, solves for Restricted promotion channels and brand distributors with low traffic attention can maximize the integration and allocation of resources, expand publicity channels, and earn traffic dividends with the help of the traffic outlet of the new digital e-commerce model. Please refer to Figure 4, the Mofan (standardized) live broadcast retail module is implemented based on Kaixin Live. This step is the happy live broadcast function, the exclusive live broadcast of the automotive industry, the exclusive total score mode of the dealer, the standardized live broadcast process, and the live broadcast based on the brand distributor opening an account. You can associate multi-platform e-commerce products with distributors and bring goods easily. You can also recommend and explain models with one click. Data + live broadcast explanations are combined with demonstrations, so that users can have both visible and invisible data, and have a deep understanding of the car. Easily book a test drive, connect directly to the dealer, and write off at the store. To solve the user's full needs of "talking about cars + viewing cars + buying cars", creating a standardized life chain of car purchases. And the live broadcast supports QR code quick invitation to watch, playback and so on. Scenario description 4, taking the example applicable to the Morfan (standardized) live broadcast retail module, the traditional sales model is limited by space and geographical constraints, as well as information asymmetry and waste of personnel resources. Mofan (standardized) live broadcast retail module optimizes the allocation of resources, frees up all aspects of demand, and improves sales effectiveness through real-time interaction. Distributors can create live broadcasts in this section, generate posters to share publicity, and set the anchor, time, and related products according to the situation. After the creation is successful, a QR code will be generated, long press to save, and then scan the code to enter the live broadcast room. The higher the cumulative duration of the effective live broadcast, the higher the store’s online exposure value. At this stage, the distributor realizes the function of monetizing traffic. With the good interaction between distributors and users, the Morfan (standardized) live broadcast retail module will absorb more traffic and maintain better user stickiness. Through the interaction between the anchor and the audience, a massive content support is created, and the live broadcast popularity of the Mofan (standardized) live broadcast retail module and the anchor is continued. Optimize and improve the live broadcast effect, feed back the user's deep sense of participation and achievement, and form a benign interactive live broadcast mode. It should be noted that the embodiments in this specification are described in a progressive manner, and the same and similar parts between the various embodiments can be referred to each other, and each embodiment focuses on the differences from other embodiments. . Because the functions of each module can be seamlessly and innovatively integrated through AR, 3D, live video and other digital technologies of this invention, the cost of traditional car sales is greatly reduced, and the efficiency of consumer experience and information transparency are improved. Brand sales and service experience play a leading role in digital innovation. The above-described system and method embodiments are only illustrative, and some or all of the modules may be selected according to actual needs to achieve the purpose of the solution in this embodiment. Those of ordinary skill in the art can understand and implement it without creative effort. The above is only a specific embodiment of the present application, but the protection scope of the present application is not limited to this. Substitutions should be covered within the protection scope of this application. Therefore, the protection scope of the present application should be subject to the protection scope of the claims.

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