CN112203121A - Internet television advertisement putting method, device and system - Google Patents
Internet television advertisement putting method, device and system Download PDFInfo
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- CN112203121A CN112203121A CN202011084433.1A CN202011084433A CN112203121A CN 112203121 A CN112203121 A CN 112203121A CN 202011084433 A CN202011084433 A CN 202011084433A CN 112203121 A CN112203121 A CN 112203121A
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- 238000000034 method Methods 0.000 title claims abstract description 24
- 238000006243 chemical reaction Methods 0.000 abstract description 7
- 230000000694 effects Effects 0.000 abstract description 4
- 230000008569 process Effects 0.000 description 5
- 238000002716 delivery method Methods 0.000 description 4
- 230000006870 function Effects 0.000 description 3
- 238000010586 diagram Methods 0.000 description 2
- 230000004075 alteration Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 230000001737 promoting effect Effects 0.000 description 1
- 238000005096 rolling process Methods 0.000 description 1
- 238000006467 substitution reaction Methods 0.000 description 1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25808—Management of client data
- H04N21/25841—Management of client data involving the geographical location of the client
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Computer Graphics (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses an internet television advertisement putting method, device and system, which belongs to the field of advertisement putting; firstly, receiving a program watching request sent by a user through a television terminal, and judging whether to put an advertisement to the television terminal; and if the advertisement is delivered to the television terminal, delivering the current operation information of the relevant user while delivering the advertisement. The invention can deliver the current operation information of the relevant user while delivering the advertisement to the television terminal by the mode, and attracts the attention of the current user by the current operation information of the relevant user. The invention can effectively promote or stimulate the propaganda effect of receiving the advertisement by the current user through the launching mode, and greatly improves the conversion rate of launching the advertisement.
Description
Technical Field
The invention relates to the field of advertisement putting, in particular to an internet television advertisement putting method, device and system.
Background
With the rapid increase of the number of internet television users, the advertising value of the internet television starts to show, and advertisers pay more and more attention to the influence of large-screen advertisements of the internet television. But the current input-output ratio is very low; at present, when the advertisement is put, only two-dimension codes of advertisement products or landing modes such as click-to-jump cannot play an effective promoting or exciting role. The advertising fee is also paid much, but the effect is not obvious. The conversion rate of the advertisement is low.
Disclosure of Invention
In order to overcome the defects of the prior art, the invention provides an internet television advertisement delivery method, device and system, which aim to solve the problem that only two-dimensional codes of advertisement products or landing modes such as click-to-jump cannot play an effective promotion or incentive role in the conventional advertisement delivery.
The technical scheme adopted by the invention for solving the technical problems is as follows:
in a first aspect,
an internet television advertisement putting method comprises the following steps:
receiving a program watching request sent by a user through a television terminal;
judging whether to put advertisements to the television terminal;
and if the advertisement is delivered to the television terminal, simultaneously delivering the current operation information of the related user according to the program watching request.
Further, the receiving of the program viewing request transmitted by the user through the television terminal includes:
and receiving user information sent by a user through the television terminal, wherein the user information comprises geographic information and user account information of the television terminal.
Further, still include:
classifying the users according to the geographic information and the user account information; wherein any user in each category is a related user to any other user in that category.
Further, the judging whether to deliver the advertisement to the television terminal comprises:
judging whether to deliver advertisements to the television terminal according to a preset delivery rule; the preset releasing rule comprises the following steps: whether the television terminal can place advertisements and whether the placement time is reached.
Further, the process of simultaneously releasing the current operation information of the relevant users according to the program watching request comprises the following steps:
acquiring all categories of the users;
acquiring current operation information of related users in each category to which the user belongs;
and when the advertisement is delivered, delivering the current operation information of the relevant user to the television terminal.
Further, the current operation information of the related user comprises the category to which the related user belongs and the current operation, and the current operation comprises code scanning, purchasing, clicking and downloading.
Further, still include: and releasing the current operation information of the relevant user in a text scrolling mode.
In a second aspect of the present invention,
an internet television advertisement delivery apparatus comprising:
the request module is used for receiving a program watching request sent by a user through a television terminal;
the judging module is used for judging whether to put advertisements to the television terminal;
and the releasing module is used for releasing the current operation information of the related users according to the program watching request if the advertisement is released to the television terminal.
In a third aspect,
an internet television advertisement delivery system comprising:
the television terminal is used for playing advertisements and the current operation information of the relevant users;
the advertisement main business system is used for sending user information and business data of the user;
and the advertisement system is used for obtaining the current operation information of the related user according to the user information and the service data and delivering the current operation information of the related user while delivering the advertisement to the television terminal.
Further, when the user watches programs through the television terminal, the advertisement system is also used for judging whether the television terminal has advertisements or not.
This application adopts above technical scheme, possesses following beneficial effect at least:
the technical scheme of the invention discloses an internet television advertisement delivery method, a device and a system, which comprises the steps of firstly receiving a program watching request sent by a user through a television terminal, and judging whether to deliver advertisements to the television terminal; and if the advertisement is delivered to the television terminal, delivering the current operation information of the relevant user while delivering the advertisement. The invention can deliver the current operation information of the relevant user while delivering the advertisement to the television terminal by the mode, and attracts the attention of the current user by the current operation information of the relevant user. The invention can effectively promote or stimulate the propaganda effect of receiving the advertisement by the current user through the launching mode, and greatly improves the conversion rate of launching the advertisement.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart of an internet television advertisement delivery method according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of an internet television advertisement delivery device according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of an internet television advertisement delivery system according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the following detailed description of the technical solutions of the present invention is provided with reference to the accompanying drawings and examples. It is to be understood that the embodiments described are only a few embodiments of the present application and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without making any creative effort, shall fall within the protection scope of the present application.
Referring to fig. 1, an embodiment of the present invention provides an internet television advertisement delivery method, including the following steps:
receiving a program watching request sent by a user through a television terminal;
judging whether to put advertisements to the television terminal;
and if the advertisement is delivered to the television terminal, simultaneously delivering the current operation information of the relevant user according to the program watching request.
The embodiment of the invention provides an internet television advertisement putting method, which comprises the steps of firstly receiving a program watching request sent by a user through a television terminal, and judging whether to put an advertisement to the television terminal; and if the advertisement is delivered to the television terminal, delivering the current operation information of the relevant user while delivering the advertisement. The embodiment of the invention can put the current operation information of the relevant user while putting the advertisement to the television terminal by the mode, and attracts the attention of the current user by the current operation information of the relevant user. The embodiment of the invention can effectively promote or stimulate the propaganda effect of receiving the advertisement by the current user through the delivery mode, and greatly improve the conversion rate of delivering the advertisement.
As a supplementary explanation to the above-described embodiment, the receiving of the program viewing request transmitted by the user through the television terminal includes:
and receiving user information sent by the user through the television terminal, wherein the user information comprises but is not limited to geographic information and user account information of the television terminal.
As a preferred implementation manner of the embodiment of the present invention, the method further includes classifying the users according to the geographic information and the user account information; wherein any user in each category is a related user to any other user in the category.
It should be noted that the geographic information is a location of the television terminal, such as a certain region and a certain cell. User account information includes personal information refined at the time of user registration, including but not limited to user units, schools, and professions. It can be understood that: one user can be simultaneously classified into a plurality of categories. Illustratively, the television terminal used by the user A is located in a district a of the area A, meanwhile, the account information of the user A is that the profession is a teacher, the work is learned in the area B, and the university C is a university of graduates. The category of user a may thus be area a or more specifically cell a; or a teacher or university of middle school B and university C.
In some embodiments, determining whether to deliver the advertisement to the television terminal comprises:
judging whether to deliver advertisements to the television terminal according to a preset delivery rule; presetting the releasing rules comprises the following steps: whether the television terminal is capable of placing advertisements and whether the placement time is reached.
For example, some users may not be able to place advertisements because they do not want to watch advertisements and they may have purchased a service that does not display advertisements. In the actual delivery process, advertisement delivery is generally performed according to a predetermined time point. Therefore, when a user watches a program, whether to deliver advertisements to the television terminal needs to be judged according to a preset delivery rule.
As an optional implementation manner of the embodiment of the present invention, the simultaneously delivering current operation information of related users according to a program viewing request includes:
acquiring all belonged categories of users;
acquiring current operation information of related users in each category to which the users belong;
and when the advertisement is delivered, the current operation information of the relevant user is delivered to the television terminal.
The current operation information of the relevant user comprises the category to which the relevant user belongs and the current operation, and the current operation comprises code scanning, purchasing, clicking and downloading.
Illustratively, the user A has two categories, namely area A and area B middle school, so that the current operation information of other users in the area A and area B middle school categories is acquired, and the current operation includes but is not limited to code scanning, purchasing, clicking and downloading.
Further, the current operation information of the relevant user is released in a text scrolling mode. Illustratively, the content delivered is: now users B and B in region A are purchasing current merchandise.
In one embodiment, the present invention provides an internet tv advertisement delivery apparatus, as shown in fig. 2, including:
a request module 210, configured to receive a program watching request sent by a user through a television terminal; specifically, the request module receives user information sent by a user through a television terminal, wherein the user information comprises geographic information and user account information of the television terminal.
A classification module 240, configured to classify users according to geographic information and user account information; wherein any user in each category is a related user to any other user in the category.
The judging module 220 is used for judging whether to deliver advertisements to the television terminal; specifically, the judging module is used for judging whether to put the advertisement to the television terminal according to a preset putting rule; presetting the releasing rules comprises the following steps: whether the television terminal is capable of placing advertisements and whether the placement time is reached.
And the delivery module 230 is configured to deliver the current operation information of the relevant user according to the program watching request if the advertisement is delivered to the television terminal. The releasing module is also used for acquiring all the belonged categories of the user; acquiring current operation information of related users in each category to which the users belong; and when the advertisement is delivered, the current operation information of the relevant user is delivered to the television terminal. The current operation information of the relevant user comprises the category to which the relevant user belongs and the current operation, and the current operation comprises code scanning, purchasing, clicking and downloading. Further, the releasing module releases the current operation information of the relevant user in a character rolling mode.
According to the internet television advertisement delivery device provided by the embodiment of the invention, a request module receives a program watching request sent by a user through a television terminal; the classification module classifies the users according to the geographic information and the user account information; the judging module judges whether to put the advertisement to the television terminal; and if the advertisement is released to the television terminal, the releasing module releases the current operation information of the related user according to the program watching request. The invention can put the current operation information of the relevant user to the current user while putting the advertisement, arouses the attention of the current user to the advertisement putting by the operation information of the relevant user, and can effectively provide the conversion rate of the advertisement.
In an embodiment, an embodiment of the present invention provides an internet television advertisement delivery system, as shown in fig. 3, including:
a television terminal 310 for playing advertisements and current operation information of relevant users;
an advertiser service system 320 for transmitting user information and service data of a user;
and the advertisement system 330 is configured to obtain current operation information of the relevant user according to the user information and the service data, and deliver the current operation information of the relevant user while delivering the advertisement to the television terminal. When the user watches programs through the television terminal, the advertisement system is also used for judging whether the television terminal has advertisements or not.
In the actual use process, the advertisement system is connected with the Internet television terminal, so that the terminal has the delivery capacity of the advertisement system; the advertisement system interfaces with an advertiser service system, such as an e-commerce platform, and the like, so that the advertisement system has service data (such as which user, what time, what place, what purchased, and the like); the user watches the Internet television program, the advertisement system judges whether the user terminal has the advertisement, if the user terminal does not have the advertisement, the user terminal directly watches the television content, and if the user terminal has the advertisement, the advertisement is displayed; when the user watches the advertisement, the purchase (or click, code scanning, downloading and the like) of the brand goods of other users at present is displayed, and the purchase (or click, code scanning, downloading and the like) of the goods of other users related to the user (the same tag user such as a cell or a schoolmate and the like) is displayed.
According to the Internet television advertisement delivery system provided by the embodiment of the invention, the advertisement system firstly judges whether the television terminal needs to deliver the advertisement, after the advertisement is determined to be delivered, the current operation information of the related users in the same category is obtained through the butted advertiser service system, then the current operation information of the related users is delivered to the television terminal while the advertisement is delivered to the television terminal, so that when the users watch the advertisement through the television terminal, the reaction of the related users on the advertisement can be obtained, the attention of the current users to the advertisement is aroused through the operation of other related users, and the conversion rate of the advertisement is improved.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that, in the description of the present application, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present application, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Claims (10)
1. An internet television advertisement putting method is characterized by comprising the following steps:
receiving a program watching request sent by a user through a television terminal;
judging whether to put advertisements to the television terminal;
and if the advertisement is delivered to the television terminal, simultaneously delivering the current operation information of the related user according to the program watching request.
2. The method of claim 1, wherein: the receiving of the program watching request sent by the user through the television terminal comprises:
and receiving user information sent by a user through the television terminal, wherein the user information comprises geographic information and user account information of the television terminal.
3. The method of claim 2, further comprising:
classifying the users according to the geographic information and the user account information; wherein any user in each category is a related user to any other user in that category.
4. A method according to claim 2 or 3, characterized in that: judging whether to deliver the advertisement to the television terminal comprises the following steps:
judging whether to deliver advertisements to the television terminal according to a preset delivery rule; the preset releasing rule comprises the following steps: whether the television terminal can place advertisements and whether the placement time is reached.
5. The method of claim 3, wherein: the current operation information of the related users which are simultaneously released according to the program watching request comprises:
acquiring all categories of the users;
acquiring current operation information of related users in each category to which the user belongs;
and when the advertisement is delivered, delivering the current operation information of the relevant user to the television terminal.
6. The method of claim 5, wherein: the current operation information of the related user comprises the category of the related user and the current operation, and the current operation comprises code scanning, purchasing, clicking and downloading.
7. The method of claim 5, further comprising: and releasing the current operation information of the relevant user in a text scrolling mode.
8. An internet television advertisement delivery device, comprising:
the request module is used for receiving a program watching request sent by a user through a television terminal;
the judging module is used for judging whether to put advertisements to the television terminal;
and the releasing module is used for releasing the current operation information of the related users according to the program watching request if the advertisement is released to the television terminal.
9. An internet television advertisement delivery system, comprising:
the television terminal is used for playing advertisements and the current operation information of the relevant users;
the advertisement main business system is used for sending user information and business data of the user;
and the advertisement system is used for obtaining the current operation information of the related user according to the user information and the service data and delivering the current operation information of the related user while delivering the advertisement to the television terminal.
10. The system of claim 9, wherein: when the user watches programs through the television terminal, the advertisement system is also used for judging whether the television terminal has advertisements or not.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011084433.1A CN112203121A (en) | 2020-10-12 | 2020-10-12 | Internet television advertisement putting method, device and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011084433.1A CN112203121A (en) | 2020-10-12 | 2020-10-12 | Internet television advertisement putting method, device and system |
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| CN112203121A true CN112203121A (en) | 2021-01-08 |
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| CN202011084433.1A Pending CN112203121A (en) | 2020-10-12 | 2020-10-12 | Internet television advertisement putting method, device and system |
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