CN111967894A - Ticket marketing method and system and block chain platform - Google Patents

Abstract

The invention relates to a ticket marketing method, system and blockchain platform. The method includes: publishing a marketing plan on the blockchain, embedding the marketing plan in a smart contract, and including the total value Z that can be redeemed for marketing activities in the smart contract; Determine the tickets Ti to be issued and the rules of use, and only specify the redemption limit range [Pa, Pb] of the tickets Ti; define the total value of the final redemption of the tickets Ti as Z in the smart contract; set the tickets Ti to be announced at the time of redemption The actual effective value/price Pi of Pi, Pi is located in the interval [Pa, Pb] and is generated by a publicly verifiable algorithm; every time a ticket Ti is redeemed, the total value of the remaining redeemable value is correspondingly reduced by the value of redemption; when the remaining redeemable value is When the total value of the ticket is 0, the remaining coupons cannot be redeemed; the entire redemption process is made open, transparent and credible, and at the same time, the marketing method has a higher conversion rate of issuance and reception, a higher conversion rate of write-off and lower marketing costs. At the same time, there is no merchant capital occupation cost, and low-cost secondary marketing is supported.

Description

A ticket marketing method, system and blockchain platform

technical field

The present invention relates to the technical field of block chain, and more particularly, to a method, system and block chain platform for ticket marketing realized by block chain.

Background technique

Ticket marketing is a marketing method widely used by merchants in daily business activities, including various types of tickets for goods, services, cash, and delivery.

Existing coupons usually include the following elements: name: a brief description of the purpose and value of the coupon, etc.; value: the price at which the coupon can be redeemed or the price of goods and services that can be redeemed; rules: the rules for the use of the coupon; time: the coupon Usable start and end time; legal signature: identify the identity information of the issuer of the ticket, and the legitimacy of the ticket; graphic: display the description of the goods or services related to the ticket;

When consumers come into contact with coupons, the key elements that are usually most easily attracted are: 1. The price marked on the coupon; 2. The service description corresponding to the coupon; 3. The conditions of use of the coupon.

There is a large conversion loss in the form of traditional coupons when they are issued and used, namely: 1. The reception conversion rate during issuance is low; 2. The write-off conversion rate after receiving is low (low utilization rate); 3. Redemption There are defects of non-openness and transparency in the method, which makes the voucher redemption less credible, and also has a negative impact on marketing to a certain extent;

Therefore, merchants have to pay extra for advertising and marketing, and use higher-cost auxiliary means (such as technical means and human communication) to improve the above three links.

SUMMARY OF THE INVENTION

The technical problem to be solved by the present invention is to provide a ticket marketing method, and also provide a ticket marketing system and a blockchain platform, aiming at the above-mentioned defects of the prior art.

The technical scheme adopted by the present invention to solve its technical problems is:

Construct a ticket marketing method, characterized in that it includes the steps:

Step 1: Publish the marketing plan on the blockchain, embed the marketing plan into the smart contract, and include the total value Z that can be redeemed for the marketing activity in the smart contract;

Step 2: Set the ticket Ti to be issued and the usage rules, only specify the payment limit range [Pa, Pb] of the ticket Ti, but not the specific value/price of the ticket Ti;

Step 3: Define the total value of the final redemption of the ticket Ti as Z in the smart contract; set the actual effective value/price Pi of the ticket Ti that is announced during redemption, Pi is located in the interval [Pa, Pb], and can be Publicly verified algorithm generation;

Step 4: Every time a ticket Ti is redeemed, the total value of the remaining redeemable is correspondingly reduced by the value of redemption; when the total value of the remaining redeemable is 0, if there are remaining tickets, the remaining tickets cannot be redeemed.

In the ticket marketing method of the present invention, the usage rules include one or more of whether it can be transferred, whether it can be used in combination, a valid date, and a limit on the number of people who can use it.

In the ticket marketing method of the present invention, the ticket Ti and the usage rules can be set in the smart contract, or can be set outside the smart contract and referenced in the smart contract; Whether the ticket Ti is set in the smart contract or outside the smart contract, it is embodied in the form of on-chain Token.

The ticket marketing method of the present invention further includes a method: when a consumer redeems the ticket Ti in a specified scenario, the redemption value is checked and verified by the redemption value distribution method preset in the smart contract.

The coupon marketing method of the present invention, wherein the redemption value distribution method includes using a publicly verifiable random sequence or using a specified sequence that can be verified on the chain after the fact.

The ticket marketing method of the present invention further includes a method: the state data on the blockchain and the smart contract can be publicized for verification.

The ticket marketing method of the present invention further includes a method: in the first step, a marketing plan may be initiated by a single merchant, or a marketing plan may be jointly initiated by a plurality of merchants;

When a marketing plan is jointly initiated by multiple merchants, multiple merchants issue tickets uniformly; the payment rules for the value of tickets can be set in advance according to different scenarios. When consumers redeem in a certain scenario, they can be set according to the corresponding settings. The redemption rules are completed to complete the value redemption.

The ticket marketing method of the present invention further includes a method: when a marketing plan is jointly initiated by a plurality of merchants, the merchants can issue tickets by themselves and set exchange rules between the tickets and the unified issuance of tickets.

A ticket marketing system, according to the aforementioned ticket marketing method, comprising a marketing contract unit, an identity management unit, a token management unit and an external system interface;

The marketing contract unit is used for designing and managing smart contracts;

The identity management unit is used to manage the blockchain addresses and identity information of merchants and consumers;

The token management unit is used to process one or more of the issuance, issuance, circulation, write-off and verification of the ticket token;

The external system interface is used to connect the interface related to the merchant's order, to reveal the value of the coupon in the smart contract, and to reflect the value of the coupon redemption in the order after the announcement, so as to facilitate the integration of the merchant's system to complete the automatic verification of the order. .

A blockchain platform, according to the above ticket marketing method, characterized in that the blockchain platform is used to implement the ticket marketing method.

The beneficial effect of the present invention is that: relying on the combination of the blockchain technology means and the marketing plan, not only can the entire payment process be made open, transparent and credible, but at the same time, the marketing means can have a higher conversion rate of issuance and reception and a higher conversion rate of write-off As well as lower marketing costs, at the same time, there is no merchant capital occupation cost, and low-cost secondary marketing is supported.

Description of drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the present invention will be further described below with reference to the accompanying drawings and embodiments. Ordinary technicians can also obtain other drawings based on these drawings without creative labor:

Fig. 1 is the flow chart of the ticket marketing method of the preferred embodiment of the present invention;

FIG. 2 is a schematic block diagram of a ticket marketing system according to a preferred embodiment of the present invention.

Detailed ways

In order to make the purposes, technical solutions and advantages of the embodiments of the present invention clearer, the following will be described clearly and completely in combination with the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, and Not all examples. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative work fall within the protection scope of the present invention.

The ticket marketing method of the preferred embodiment of the present invention, as shown in Figure 1, includes the steps:

S01: Publish a marketing plan on the blockchain, embed the marketing plan into a smart contract, and include the total value Z that can be redeemed for marketing activities in the smart contract;

S02: Set the coupons Ti to be issued and the usage rules, only specify the coupon Ti redemption limit range [Pa, Pb], but not the specific value/price of the coupons Ti; merchants can specify whether to disclose the total number of issuances according to the needs of the event , if you choose to make it public, the total number of issuances will also be recorded in the system as a limit on the total amount of ticket issuance;

S03: Define the total value of the final redemption of the ticket Ti as Z in the smart contract; set the actual effective value/price Pi to be announced when the ticket Ti is redeemed, and Pi is located in the interval [Pa, Pb], and is publicly verifiable is generated by the algorithm; that is, ∑P _i N _i =z;

S04: Every time a ticket Ti is redeemed, the total value of the remaining redeemable is correspondingly reduced by the value of redemption; when the total value of the remaining redeemable is 0, if there are remaining tickets, the remaining tickets cannot be redeemed; that is, z _j = z -∑P _j N _j , where Zj is the total value of the remaining redeemable, and Pj is the value of the coupons redeemed;

Relying on the combination of blockchain technology and marketing solutions, not only can the entire payment process be made open, transparent and credible, but also the marketing methods have a higher conversion rate of issuance and reception, a higher conversion rate of write-offs, and a lower marketing cost. At the same time, there is no merchant capital occupation cost, and low-cost secondary marketing is supported; moreover, the coupon of the present invention does not specify a specific value, and the value is only revealed when it is used.

More specifically, the ticket marketing method of the present invention realizes an innovative marketing method by means of technical means: by removing the explicitly determined price of the marketing ticket or ingeniously transferring the value of the marketing set to the marketing user in a fair and random manner. On the coupons, it can support free collaboration between multiple merchants, attracting consumers with probabilistically greater value expectations and rich marketing scenarios.

The coupon marketing method of the present invention improves the value expectation and topicality of coupons, and is expected to be revealed in the transaction link designated by the merchant; therefore, compared with the traditional method, the marketing method of the present invention can achieve the same marketing cost, Get more customer attention and volume;

After the results of ticket issuance and redemption are publicly verifiable, it will help merchants to accumulate goodwill and credit, and effectively regulate the fraudulent marketing methods of unscrupulous merchants;

Preferably, the usage rules include one or more of whether it can be transferred, whether it can be used in combination, the date it can be used, and the limit on the number of people who can use it.

Preferably, the ticket Ti and usage rules can be set in the smart contract, or can be set outside the smart contract and referenced in the smart contract; the ticket Ti is set in the smart contract or outside the smart contract, all in the form of on-chain Token reflect.

Preferably, it also includes a method: when the consumer redeems the ticket Ti in a designated scene, the redemption value is checked and verified by the redemption value distribution method preset in the smart contract.

Preferably, the redemption value distribution method includes using a publicly verifiable random sequence or using a specified sequence that can be verified on the chain after the fact;

Publicly verifiable random sequence, for example, a publicly verifiable random sequence is, the initial value is set to a random number, and the calculation of the next value is based on the previous value, current calculation time, consumption amount, and user information. The hash (hash) function result H calculated after the combination, the remainder Pa+(H%Pb) between the calculation result and the set maximum redemption value Pb, that is, the current redemption value; the above-mentioned combinations involved in the calculation are publicized in the system ;

Use a specified sequence that can be verified on the chain after the fact, which can be related to information such as timing, spatial location, and participants;

Preferably, it also includes a method: the state data on the blockchain and the smart contract can be publicized for verification.

Preferably, the method further includes: in the first step, a marketing plan may be initiated by a single merchant, or a marketing plan may be jointly initiated by multiple merchants;

When a marketing plan is jointly initiated by multiple merchants, multiple merchants issue tickets uniformly; the payment rules for the value of tickets can be set in advance according to different scenarios. When consumers redeem in a certain scenario, they can be set according to the corresponding settings. The redemption rules are completed to complete the value redemption.

For example, different merchants ∑Mk can jointly issue marketing plans, issue tickets Γ in a unified way, and redeem them in each merchant Mk. The redemption rules for the value of tickets Γ can be set in the system by ∑Mk. When consumers are in ∑Mk When a scene is redeemed, the value is redeemed according to the redemption rules set by Mk in the system (the specific value is supported by the established corresponding scene to support the merchant's acceptance).

Preferably, a method is also included: when a marketing plan is jointly initiated by a plurality of merchants, the merchants can issue tickets by themselves and set exchange rules between the tickets and the tickets issued in a unified manner.

For example: Γ can be released by ∑Mk in a unified manner, or it can be replaced by a combination of Tk released by each of Mk, that is, ∑Mk can set a certain combination of ∑Tk to be equivalent to Γ; further, Γ released by multiple merchants ∑Mk can be dismantled. The points are exchanged for the Tk released by the merchants Mk respectively. Consumers can choose to participate in the marketing activities jointly released by multiple merchants ∑Mk according to their needs, or participate in the marketing activities released by each Mk;

Further, each Tj (ticket redeemed) can be redeemed separately in different marketing campaigns, ie the consumer can use the Tk held. It is used at least once in Mk and ∑Mk respectively, that is, the corresponding value is redeemed at least once in the corresponding marketing activities.

A ticket marketing system, according to the aforementioned ticket marketing method, comprising a marketing contract unit 100, an identity management unit 101, a token management unit 102, and an external system interface 103;

The marketing contract unit 100 is used for the design and management of smart contracts;

The identity management unit 101 is used to manage the blockchain addresses and identity information of merchants and consumers;

The token management unit 102 is used to process one or more of the issuance, issuance, circulation, write-off and verification of the ticket token;

The external system interface 103 is used to connect the interface related to the merchant's order, and is used for the announcement of the coupon value in the smart contract and the reflection of the coupon redemption value in the order after the announcement, so as to facilitate the merchant's system integration to complete the automatic verification of the order.

A blockchain platform, according to the above-mentioned ticket marketing method, the blockchain platform is used to realize the ticket marketing method.

Specific implementation scenarios are as follows:

1. A single merchant operates independently and only issues its own merchant's coupons;

Example 1: Hotpot restaurant merchant M1 publishes a one-week marketing campaign plan in the system, with a promotion budget of 3,000 yuan and a single reward range of [0,500]; M1 issues a campaign-related coupon T1 in the system, which is then set in the system The coupon is limited to one coupon per person and cannot be transferred after receiving it. Customers who receive M1 coupon T1 in the system are all recorded in the system. When the first customer C1 who has received T1 goes to M1's hot pot restaurant for consumption, M1 will write off and redeem a coupon in the system for customer C1 during the customer's consumption process or when paying the order. The algorithm calculates that the value of this redemption is 100 yuan, which can be used to offset the consumption amount of C1. At this time, other customers in the system can check that a coupon redeemed 100 yuan in the system.

When the second customer C2 who holds T1 redeems the coupon after consumption, the process is the same as that of C1, except that the redeemable value is not higher than 2,900 yuan.

In the process of redeeming the coupons, M1 can independently choose the maximum credit limit for a single time. If the maximum consumption is 80 yuan in a single time, the remaining 20 yuan of the 100 yuan paid by C1 can be offset by the physical goods and services provided by M1, or the stored value cards, coupons, etc. issued by M1. The relevant rules need to be listed in the marketing plan. in advance public instructions. In addition, the remaining 20 yuan can be used for the object, M1 can be selected by the customer according to the situation, and the selection process and the payment result are also recorded in the system when the payment is made.

In this embodiment, M1 does not need to advance funds for marketing activities before customers consume

2. The joint operation of multiple merchants and the joint issuance of coupons issued by multiple merchants;

Example 2: Connected to example 1M1 and the tea shop M2 next door can publish a joint marketing plan in the system, the promotion budget is 5,000 yuan, and the single reward interval is [10,80]; the coupon T2 is jointly issued in the system, and in the system There is a limit of one per person in the system, which can be transferred after receiving. The difference from Embodiment 1 is that T2 can be redeemed on either side of M1 or M2, and can only be redeemed once. The redemption value shall be provided by the redemption party respectively, or provided by the way agreed in advance by M1 and M2.

3. The business district operator cooperates with its subordinate merchants, and releases the general coupons in the business district and the independent coupons of each merchant;

Example 3: Continuing from example 2, M1 and M2 belong to the same business district CM1, CM1 jointly releases a marketing plan with subordinate merchants M1, M2, ... Mn, the promotion budget is 100,000 yuan, and the single reward interval is [1,3000] by CM1 Publish T3 in the system, set a limit of one per person, and it cannot be transferred after receiving.

The difference from Example 2 is that T3 can be redeemed in any of M1, M2, ..., Mn stores, or after reaching certain consumption conditions (for example, during the event, when M1 consumes 300, M2 consumes 200), CM1 payment at the service center. The redemption value of T3 can be provided by the payers separately, or jointly provided by the relevant participants through negotiation and agreement.

The above-mentioned M1, M2, ..., Mn and CM1 can be either physical stores or online virtual stores.

Another form of this embodiment is that CM1 publishes the following marketing plan, that is, after a customer spends a total of 1,000 yuan in any of the three stores in M1, M2, . Redemption of T3

4. As a special case of the first embodiment, in the group reward activity, redemption tickets (ie red envelopes for corporate activities) can be issued to relevant members of the group in the name of the group to enrich group activities, enhance entertainment, and at the same time ensure the fairness of the activities.

Example 4: Enterprise E sets up a reward activity with a total price of 300,000 yuan in the annual meeting activity, and the single reward range is [10,50000]. Each employee of the company will be issued an electronic ticket, which can be used at the site of the annual meeting. of multiple active nodes to redeem rewards. In the activity plan, the enterprise specifies various types of value certificates (daily necessities, digital products, etc.) that can be redeemed. In the annual meeting activities, different value certificates can be designated as payment objects for each lottery draw. Employees can choose whether to use electronic tickets in this link. The payment of tickets is completed in the system fairly and randomly, and the results can be verified.

It should be understood that, for those skilled in the art, improvements or changes can be made according to the above description, and all these improvements and changes should fall within the protection scope of the appended claims of the present invention.

Claims (10)

1. A ticket marketing method, comprising the steps of:

the first step is as follows: issuing a marketing scheme on the block chain, embedding the marketing scheme into an intelligent contract, and including a redeemable total value Z of a marketing activity in the intelligent contract;

the second step is that: setting the ticket Ti to be issued and the usage rule, only designating the cash paying limit interval [ Pa, Pb ] of the ticket Ti, but not designating the specific value/price of the ticket Ti;

the third step: defining the final sum value of the ticket Ti to be Z in the intelligent contract; setting the actual effective value/price Pi of the ticket Ti revealed during the cashing, wherein the Pi is positioned in the interval [ Pa, Pb ], and is generated by adopting an algorithm capable of being publicly verified;

the fourth step: each time the ticket Ti is redeemed, the remaining redeemable total value is reduced by the redeemable value; when the total value of remaining redeemable is 0, if there are remaining coupons, then the remaining coupons are not redeemable.

2. The ticket marketing method of claim 1, wherein said usage rules comprise one or more of availability for transferability, availability for overlapping uses, availability date, and availability limit.

3. The ticket marketing method of claim 1, wherein the ticket Ti and the usage rules are either set within the intelligent contract or set outside the intelligent contract and referenced within the intelligent contract; the ticket Ti is embodied in a link Token form whether arranged in the intelligent contract or outside the intelligent contract.

4. The ticket marketing method of claim 1, further comprising the method of: when the consumer pays the ticket Ti in a specified scene, the redemption value of the ticket Ti is checked by a redemption value distribution method preset in the intelligent contract.

5. The coupon marketing method of claim 4, wherein the redemption value distribution method includes using a publicly verifiable random sequence or using a specified sequence verifiable post-hoc on-a-chain.

6. The ticket marketing method of any of claims 1-5, further comprising the method of: status data on the blockchain and on the smart contract may be exposed for verification.

7. The ticket marketing method of any of claims 1-5, further comprising the method of: in the first step, a single merchant can initiate a marketing scheme, or a plurality of merchants jointly initiate the marketing scheme;

when a plurality of merchants jointly initiate a marketing scheme, the plurality of merchants uniformly issue tickets; the cashing rules of the ticket value can be respectively set in advance according to different scenes, and when a consumer cashes in a certain scene, the value cashing is completed according to the correspondingly set cashing rules.

8. The ticket marketing method of claim 7, further comprising the method of: when a plurality of merchants jointly initiate a marketing scheme, the merchants can issue tickets by themselves and set redemption rules between the tickets and the uniformly issued tickets.

9. A ticket marketing system, the ticket marketing method according to any one of claims 1-8, comprising a marketing contract unit, an identity management unit, a certification management unit and an external system interface;

the marketing contract unit is used for designing and managing the intelligent contract;

the identity management unit is used for managing block chain addresses and identity information of merchants and consumers;

the voucher managing unit is used for processing one or more of issuing, circulation, verification and verification of voucher vouchers;

the external system interface is used for connecting interfaces related to the merchant order, and is used for revealing the ticket value in the intelligent contract and embodying the cashing value of the ticket in the order after the revealing, so that the merchant system can integrate and complete the automatic checking.

10. A blockchain platform, the ticket marketing method according to any one of claims 1 to 8, wherein the blockchain platform is used for implementing the ticket marketing method.

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