CN111935224A - Method, device, equipment and system for pushing information in vehicle - Google Patents

Abstract

The specification provides a method, a device, equipment and a system for pushing information in a vehicle, which can establish an association relationship between the vehicle and a user through vehicle-mounted equipment, identify the vehicle entering a specified area by using vehicle identification equipment, acquire user information bound with the vehicle, and push the information for the user in the vehicle based on push information configured by a first user terminal. The vehicle entering the designated area is subjected to information pushing through the external vehicle identification equipment, the position of the vehicle identification equipment is fixed, the positioned vehicle position is more accurate, and a scene needing information pushing can be triggered more aggressively.

Description

In-vehicle information push method, device, device and system

technical field

The present specification belongs to the field of computer technology, and in particular, relates to a method, device, device and system for pushing information in a vehicle.

Background technique

Cars have become a common means of transportation for people's daily travel. However, the driving scene is a special scene. Since the car is a private and closed environment, there is no channel for external information to enter the car. Usually, it is possible to interact with the driving user through a mobile terminal such as a smartphone, but this way is not the information entering the car, it is actually interacting with the user of the smartphone, not the real user of the vehicle, and The dependence is relatively strong, generally relying on smart phones and smart phone positioning for information interaction.

SUMMARY OF THE INVENTION

The purpose of the embodiments of this specification is to provide an in-vehicle information push method, device, device and system, which improve the accuracy and reach rate of in-vehicle information push.

In a first aspect, an embodiment of this specification provides a method for pushing information in a vehicle, the method comprising:

receiving vehicle entry information sent after the vehicle identification device recognizes that the vehicle enters the designated area, where the vehicle entry information includes a vehicle identification;

Acquire vehicle information of the vehicle according to the association relationship between the vehicle identifier and the pre-stored vehicle equipment, where the vehicle information includes: user information bound to the vehicle and the vehicle-mounted equipment identifier of the vehicle-mounted equipment installed in the vehicle; Wherein, the vehicle-equipment association relationship includes the association relationship between the vehicle identification, the vehicle-mounted device identification and the user information;

Determine the target push information to be pushed to the vehicle from the push information configured by the first user terminal according to the vehicle information and the location information of the designated area;

The target push information is pushed to the vehicle through the vehicle-mounted device of the vehicle, wherein the vehicle-mounted device has the function of displaying and/or voice broadcasting the push information.

In a second aspect, this specification provides a method for pushing information in a vehicle, the method comprising:

Receive the vehicle identification sent by the vehicle identification device after the vehicle has entered the designated area;

Acquire vehicle information of the vehicle according to the association relationship between the vehicle identifier and the pre-stored vehicle equipment, where the vehicle information includes: user information bound to the vehicle and the vehicle-mounted equipment identifier of the vehicle-mounted equipment installed in the vehicle; Wherein, the vehicle-equipment association relationship includes the association relationship between the vehicle identification, the vehicle-mounted device identification and the user information;

sending the vehicle information and the location information of the designated area to the first user terminal, so that the first user terminal determines the target push information to be pushed to the vehicle according to the vehicle information and the location information;

Receive the target push information sent by the first user terminal, and push the target push information to the vehicle through the vehicle-mounted device of the vehicle, wherein the vehicle-mounted device has the function of displaying and/or voice broadcasting the push information .

In a third aspect, this specification provides an in-vehicle information push device, including:

a vehicle identification module, configured to receive vehicle entry information sent by the vehicle identification device after the vehicle has entered a designated area, where the vehicle entry information includes a vehicle identification;

A vehicle information acquisition module, configured to acquire the vehicle information of the vehicle according to the vehicle identification and the pre-stored vehicle equipment association relationship, the vehicle information includes: user information bound to the vehicle, installed in the vehicle In-vehicle device identification of the in-vehicle device; wherein, the vehicle-equipment association relationship includes the association relationship between the vehicle identification, the in-vehicle device identification and the user information;

a push information determination module, configured to determine the target push information to be pushed to the vehicle from the push information configured by the first user terminal according to the vehicle information and the location information of the designated area;

An information push module, configured to push the target push information to the vehicle through an on-board device of the vehicle, wherein the on-board device has the function of displaying and/or voice broadcasting the push information.

In a fourth aspect, this specification provides an in-vehicle information push device, including:

a vehicle identification unit, configured to receive vehicle entry information sent by the vehicle identification device after the vehicle has entered a designated area, the vehicle entry information including a vehicle identification;

A vehicle information acquisition unit, configured to acquire vehicle information of the vehicle according to the vehicle identifier and the pre-stored vehicle device association relationship, where the vehicle information includes: user information bound to the vehicle, information installed in the vehicle In-vehicle device identification of the in-vehicle device; wherein, the vehicle-equipment association relationship includes the association relationship between the vehicle identification, the in-vehicle device identification and the user information;

a vehicle arrival notification unit, configured to send the vehicle information and the location information of the designated area to a first user terminal, so that the first user terminal determines to send the vehicle to the vehicle according to the vehicle information and the location information Push target push information;

an information push unit, configured to receive target push information sent by the first user terminal, and push the target push information to the vehicle through an on-board device of the vehicle, wherein the on-board device is capable of displaying and/or Or the function of voice broadcast push information.

In a fifth aspect, embodiments of the present specification provide an in-vehicle information push device, including at least one processor and a memory for storing instructions executable by the processor, and the processor implements the first aspect or above when executing the instructions. The in-vehicle information push method described in the second method.

In a sixth aspect, the embodiments of this specification provide an in-vehicle information push system, including: a vehicle information push management platform, an on-board device, and a vehicle identification device; wherein the on-board device is installed in the vehicle, and the on-board device is bound The user information and vehicle identifier of the second user terminal are stored, and the relationship between the vehicle-mounted device identifier, user information and vehicle identifier of the vehicle-mounted device is stored in the vehicle information push management platform, and the vehicle-mounted device user displays and/or Voice broadcast the push information sent by the vehicle information push management platform;

The vehicle identification device is set in a designated area, used to identify a vehicle entering the designated area, and after recognizing that the vehicle enters the designated area, sends vehicle entry information to the vehicle information push management platform, and the vehicle enters the designated area. The information includes vehicle identification;

The vehicle information push management platform is used to store and manage the push information configured by the first user terminal, and after receiving the vehicle entry information, determine the target push information, and push the information to the vehicle through the in-vehicle device.

The in-vehicle information push method, device, device and system provided in this manual can establish the relationship between the vehicle and the user through the in-vehicle device, and use the vehicle identification device to identify the vehicle entering the designated area to obtain the vehicle binding and based on the push information configured by the first user terminal, push information for the users in the vehicle. Information is pushed to vehicles entering a designated area through an external vehicle identification device. The location of the vehicle identification device is fixed, and the located vehicle position is more accurate, which can more aggressively trigger scenarios that require information push. And push information to the vehicle through the in-vehicle device, so that the pushed information can be accurately pushed to the driving vehicle and to the owner in the vehicle, which can improve the reach rate of the pushed information, and realize the accurate push of the information outside the vehicle to the inside of the vehicle. Function. At the same time, the on-board equipment is possessed by the vehicle itself, which does not require complex improvements to the vehicle, and has wider applicability.

Description of drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present specification or the prior art, the following briefly introduces the accompanying drawings required in the description of the embodiments or the prior art. Obviously, the accompanying drawings in the following description are only These are some embodiments described in this specification. For those of ordinary skill in the art, other drawings can also be obtained according to these drawings without creative labor.

FIG. 1 is a schematic flowchart of an embodiment of a method for pushing information in a vehicle provided by an embodiment of this specification;

2 is a schematic flowchart of a method for pushing information in a vehicle according to another embodiment of the present specification;

FIG. 3 is a schematic diagram of a scene in which information is pushed in a vehicle according to an embodiment of this specification;

4 is a schematic flowchart of a method for pushing information in a vehicle according to another embodiment of the present specification;

5 is a schematic diagram of a module structure of an embodiment of an in-vehicle information push device provided in this specification;

6 is a schematic diagram of a module structure of an embodiment of an in-vehicle information push device provided in this specification;

FIG. 7 is a block diagram of the hardware structure of an in-vehicle information push server in an embodiment of the present specification.

Detailed ways

In order to make those skilled in the art better understand the technical solutions in this specification, the technical solutions in the embodiments of this specification will be clearly and completely described below with reference to the accompanying drawings in the embodiments of this specification. Obviously, the described The embodiments are only some of the embodiments of the present specification, but not all of the embodiments. Based on the embodiments in this specification, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the protection scope of this specification.

Cars have become an important tool for people's daily travel. The interior of the car is generally a relatively private space, and it is difficult for external information to enter. Some types of information such as safety, warning, and service may need to be notified to the real owner of the vehicle. The embodiment of this specification provides a method for pushing information in a vehicle, which can establish an association relationship between a vehicle and a user through an in-vehicle device, and use a vehicle identification device to identify a vehicle entering a designated area to obtain the user bound to the vehicle. information, and push information for the user in the vehicle based on the push information configured by the first user terminal. Pushing the information of vehicles entering the designated area through the external vehicle identification device, the location positioning is more accurate, and the scenarios that need to be pushed can be more aggressively triggered, and the vehicle information is pushed through the in-vehicle device, so that the pushed information can be accurate. Pushing it to the driving vehicle and to the owner of the vehicle can improve the reach rate of the push information.

FIG. 1 is a schematic flowchart of an embodiment of a method for pushing in-vehicle information provided by an embodiment of the present specification. Although the present specification provides method operation steps or device structures as shown in the following embodiments or accompanying drawings, the method or device may include more or less operation steps after partial combination based on routine or without creative work. or modular units. In the steps or structures that logically do not have a necessary causal relationship, the execution sequence of these steps or the module structure of the device are not limited to the execution sequence or module structure shown in the embodiments of the present specification or the accompanying drawings. When the described method or module structure is applied to an actual device, server or terminal product, it can be executed sequentially or in parallel (for example, parallel processor or multi-thread processing) according to the method or module structure shown in the embodiments or the accompanying drawings. environment, and even the implementation environment of distributed processing and server clusters).

A specific embodiment is shown in FIG. 1. In an embodiment of the method for pushing information in a vehicle provided in this specification, the method can be applied to a vehicle information push management platform, which can be a computer, a tablet computer, a For terminals such as servers, the method may include the following steps:

Step 102: Receive vehicle entry information sent after the vehicle identification device recognizes that the vehicle enters a designated area, where the vehicle entry information includes a vehicle identifier.

In the specific implementation process, the vehicle identification device may be a hardware device set in a designated area, such as: ETC (Electronic Toll Collection, electronic non-stop toll collection system) device, license plate recognition device, NFC (Near Field Communication, Near Field Communication device), etc. A device that can identify the license plate or other signs of a vehicle. The vehicle identification device can generally be fixed in designated areas such as high-speed entrances and exits, parking lots, scenic entrances, shopping mall entrances, etc. Specifically, vehicles can be set in designated areas according to actual needs. Identify the device. When a vehicle enters the designated area where the vehicle identification device is installed, the vehicle identification device can identify the entering vehicle, obtain the vehicle identification of the vehicle entering the designated area, and send the vehicle entry information with the vehicle identification to the vehicle information push management platform . The vehicle information push management platform can be used to push information to vehicles entering a designated area, and the vehicle information push management platform can interact with the vehicle identification device and receive vehicle entry information sent by the vehicle identification device. The vehicle information push management platform can be a service platform of a designated application program, and can be associated with a plurality of vehicle identification devices in different designated areas to realize the identification of vehicles entering the designated area. The vehicle identification can be understood as a character or character string used to identify the identity of the vehicle, such as a license plate number, and of course other identifications, which are not specifically limited in the embodiments of this specification.

Step 104: Acquire vehicle information of the vehicle according to the vehicle identifier and the pre-stored vehicle equipment association relationship, where the vehicle information includes: user information bound to the vehicle, and vehicle information of the vehicle equipment installed in the vehicle. Device identification; wherein, the vehicle device association relationship includes the association relationship between the vehicle identification, the vehicle device identification and the user information.

In the specific implementation process, the user of the vehicle can bind the vehicle equipment in advance. For example, the user can log in to the vehicle information push management platform through a mobile phone or other user terminal, and input the vehicle identification, vehicle equipment identification and user information into the vehicle. The information push management platform establishes the relationship between vehicle identification, vehicle equipment identification and user information. Among them, the vehicle-mounted device identifier can represent the device identifier of the vehicle-mounted device installed in the vehicle, and can be used to uniquely identify the vehicle-mounted device. The vehicle-mounted device can be understood as a terminal device installed and used in the vehicle, such as: a driving recorder The media center control system in the vehicle, etc. The vehicle information push management platform can save the vehicle device association relationship between each user, vehicle and in-vehicle equipment. When the vehicle identification device recognizes that the vehicle has entered the designated area, the vehicle information push management platform can The pre-stored vehicle device association relationship is used to obtain vehicle information associated with the vehicle identifier. The vehicle information may include user information associated with the vehicle identifier and the vehicle device identifier of the vehicle device.

Step 106: Determine the target push information to be pushed to the vehicle from the push information configured by the first user terminal according to the vehicle information and the location information of the designated area.

In the specific implementation process, after obtaining the vehicle information of the vehicle entering the designated area, the target push to the vehicle can be determined from the push information configured by the first user terminal according to the obtained vehicle information and the location information of the designated area. information. The first user terminal can be understood as the terminal device of the user that pushes the vehicle information, for example, it can be the terminal of the merchant, the terminal of the official organization (such as some administrative organizations, government units, etc.), the terminal of the scenic spot administrator or other needs The terminal device of the user that pushes information into the vehicle. For example, merchants can push some product activities or store activities or other information that requires users’ attention to the vehicle, the official agency can push safety information such as disaster avoidance, deceleration and travel restrictions to the vehicle, and the scenic area administrator can send the vehicle entering the scenic area. Information such as opening hours, parking locations and other information of the scenic route. The first user, such as merchants, enterprises and scenic spot managers, can configure different push information on the vehicle information push management platform in advance. Determine the target push information suitable for pushing to the vehicle. For example, if the designated area is a scenic spot, the push information related to the scenic spot can be pushed to the vehicle. If the vehicle enters the parking lot of a shopping mall, the push information related to the commodities in the shopping mall or shopping mall activities can be pushed to the vehicle. If it is a mountainous area, you can push information about driving safety, such as paying attention to safety, to the vehicle. Push information that conforms to the user's habits may also be pushed to different vehicles based on the user's personal information such as the historical habits or driving habits of the users of different vehicles. The selection of target push information may be selected by using a machine learning model, expert decision-making, or other methods, which are not specifically limited in the embodiments of this specification.

Step 108: Push the target push information to the vehicle through the vehicle-mounted device of the vehicle, wherein the vehicle-mounted device has the function of displaying and/or voice broadcasting the push information.

In the specific implementation process, after the target push information to be sent to the vehicle entering the designated area is determined, the target push information can be pushed to the vehicle through the in-vehicle device, that is, the target push information is sent to the in-vehicle device, and the in-vehicle device can be displayed in its display screen. Display the target push information, or broadcast the target push information by voice broadcast. The in-vehicle device in the embodiment of this specification may have the function of displaying and/or voice broadcast of the push information. In addition, the in-vehicle device may also have the function of networking, which can receive the push information sent by the vehicle information push management platform, and display or broadcast it.

The in-vehicle device in the embodiments of this specification may be the in-vehicle device that leaves the factory or the in-vehicle device after the vehicle is installed. After-installed on-board equipment can be understood as the vehicle is not installed at the time of manufacture, and the equipment installed in the vehicle through legal installation in the later stage, such as: streaming media rearview mirror, media center control screen, driving recorder, etc. The in-vehicle device in the embodiment of this specification may be a device that is provided by the vehicle when it leaves the factory, or it may be a device that is legally installed in a later stage. It only needs to have the functions of networking and displaying and/or voice broadcast push information, and the in-vehicle device is used. It does not require other modifications to the vehicle. It is applicable to both new and old vehicles, that is, it is suitable for most vehicles, has wide applicability, and reduces the cost of information push.

The vehicle in-vehicle information push method provided by the embodiments of this specification can establish an association relationship between the vehicle and the user through the vehicle-mounted device, and use the vehicle identification device to identify the vehicle entering the designated area to obtain the user information bound to the vehicle, And based on the push information configured by the first user terminal, information push is performed for the user in the vehicle. Information is pushed to vehicles entering a designated area through an external vehicle identification device. The location of the vehicle identification device is fixed, and the located vehicle position is more accurate, which can more aggressively trigger scenarios that require information push. And push information to the vehicle through the in-vehicle device, so that the pushed information can be accurately pushed to the driving vehicle and to the owner in the vehicle, which can improve the reach rate of the pushed information, and realize the accurate push of the information outside the vehicle to the inside of the vehicle. Function. At the same time, the on-board equipment is possessed by the vehicle itself, which does not require complex improvements to the vehicle, and has wider applicability.

On the basis of the above-mentioned embodiments, in some embodiments of this specification, before receiving the vehicle entry information sent after the vehicle identification device recognizes that the vehicle enters the designated area, the method further includes:

Receive a vehicle equipment binding request sent by the second user terminal by scanning the identification code in the vehicle equipment, and return vehicle equipment binding information to the second user terminal, where the vehicle equipment binding request includes the vehicle equipment On-board device identification and user information of the device;

receiving the vehicle identifier sent by the second user terminal according to the vehicle device binding information;

An association relationship is established between the user information, the vehicle identification, and the in-vehicle device identification of the in-vehicle device.

In a specific implementation process, the second user terminal may be understood as a terminal device of the second user, that is, the owner of the vehicle or the user of the vehicle, which may be a smart phone or other terminal devices. The owner of the vehicle can scan the identification code of the in-vehicle device in the vehicle through his terminal device, that is, the second user terminal, and send a vehicle device binding request to the vehicle information push management platform. The identification code can be a graphic code sent by the vehicle information push management platform to the in-vehicle device or generated by the in-vehicle device based on a certain algorithm. Enter the vehicle information push management platform, and send a vehicle device binding request to the vehicle information push management platform. The vehicle device binding request may include the vehicle device identification and user information of the vehicle device scanned by the user. After receiving the vehicle device binding request sent by the user, the vehicle information push management platform can return the vehicle device binding information to the second user terminal. The vehicle device binding information can be information displayed to the user that requires user input or confirmation, such as : It can include vehicle device identification, user information, vehicle identification, etc. The user can confirm the information that needs to be bound according to the information received by the second user terminal, such as: confirming whether the vehicle-mounted device identification and user information are accurate, and inputting the vehicle identification and vehicle information that need to be bound with the vehicle-mounted device identification and user information. After receiving the information sent by the second user terminal, the push management platform can establish an association relationship between the user information, the vehicle identifier, and the vehicle-mounted device identifier of the vehicle-mounted device and save it.

The embodiment of this specification does not require the user to log in, and directly binds the in-vehicle device, the vehicle and the user by scanning the identification code in the in-vehicle device, that is, the in-vehicle device can automatically push the required push information to the vehicle and the vehicle user. Simple and flexible, with wide applicability.

On the basis of the above-mentioned embodiments, in some embodiments of this specification, a development toolkit of a specified application is installed in the vehicle-mounted device, and the receiving vehicle sent by the second user terminal by scanning the identification code in the vehicle-mounted device Device binding requests, including:

Receive a vehicle device binding request sent by the second user terminal using the designated application to scan the identification code in the in-vehicle device, where the vehicle device binding request includes the user's account information in the designated application , the user's account information and user information in the designated application have been authenticated by real name;

Obtain user information corresponding to the account information according to the account information.

In the specific implementation process, in some embodiments of this specification, a development kit for a specified application program, that is, an SDK (Software Development Kit), may be installed in the in-vehicle device. After the development and release kit for a specified application is installed, the in-vehicle device may have certain For example, after the SDK of the specified application is installed on the in-vehicle device, the SDK can be used to generate and display the identification code for the user to scan and bind the vehicle device. An application refers to a computer program developed and run on an operating system in order to complete one or several specific tasks. It can generally be used in smart phones or other mobile terminals. The specified application can be a widely used application. Programs, such as payment application programs, shopping application programs, etc., can be specifically set according to actual needs, which are not specifically limited in the embodiments of this specification. The user can scan the identification code in the in-vehicle device with a mobile terminal such as a designated application on a mobile terminal, and send a vehicle device binding request to the vehicle push information management platform. The vehicle device binding request can include the user's account in the designated application. information, and all users in the specified application have been authenticated by real name, that is, the user's account information and user information are authenticated by real name, and the account information can be associated with the actual user information. When the user scans the identification code in the in-vehicle device through the designated application, the request sent to the vehicle push information management platform is using the user's account information in the designated application, and the vehicle push information management platform receives the user's scan through the designated application. After the vehicle device binding request sent by the identification code on the vehicle device, the user information associated with the user information real-name authentication can be obtained according to the account information in the vehicle device binding request.

The embodiments of this specification only need to install the development toolkit of the specified application program in the vehicle-mounted device, so that the vehicle-mounted device can be enabled to activate the service of the specified application program, and the user can scan the identification code in the vehicle-mounted device through the mobile terminal to conduct vehicle, vehicle-mounted equipment and The binding of users lays a data foundation for the subsequent push information to be accurately pushed to the vehicle. At the same time, real-name authentication is carried out between users and accounts in the designated application, and the binding of vehicles, in-vehicle devices and users through designated applications can ensure the reliability of the relationship between vehicles and users, and improve the accuracy of information push.

FIG. 2 is a schematic flowchart of a method for pushing information in a vehicle according to another embodiment of the present specification. As shown in FIG. 2 , on the basis of the above embodiment, in some embodiments of the present specification, when the receiving vehicle identification device recognizes that the vehicle enters the designated vehicle Before sending the vehicle entry information after the area, the method further includes:

receiving a push information configuration request sent by each first user terminal, where the configuration request includes user information of a user corresponding to the first user terminal;

The information configuration authority of the user corresponding to each first user terminal is determined according to the user information of the user corresponding to each first user terminal, so that the user corresponding to the first user terminal configures the push information according to the information configuration authority. Including: information push places;

The configured push information sent by each first user terminal is received and stored.

In the specific implementation process, in some embodiments of this specification, first users such as merchants, official institutions, and enterprises can define the push information to be pushed by themselves on the vehicle information push management platform through the first user terminal. The user can log in to the vehicle information push management platform through the first user terminal and request to configure the push information. When the vehicle information push management platform receives the push information configuration request sent by the first user terminal, it can obtain the user information of the first user terminal, such as: Name, account name, user type (merchant, official organization, enterprise, etc.), etc., the information configuration authority of the user can be determined according to the user information. The information configuration authority can be understood as which push information can be configured by the first user, which can include information push Places, ie different users can configure push information for pushing at different places. For example, merchants can configure the push information of shopping malls, and for vehicles entering the parking lot of shopping malls, they can push the push information configured by merchants. The information configuration authority of official institutions is generally relatively large, and basically the push information of all places can be configured according to actual needs. The vehicle information push management platform can assign different information configuration permissions to different users, realize unified management of push information, and avoid causing too much disturbance to users and affecting user experience. Different information configuration permissions can be configured for each user according to the type of user, personal information of the user, etc. Of course, the information configuration authority may also include other contents according to actual use requirements, such as the information push time, the type or content of the pushed information, etc., which are not specifically limited in the embodiments of this specification.

After determining the information configuration authority of the user who requests the push information configuration, the information configuration page that can be configured can be displayed for the user, and the user can define the push information that needs to be configured on the vehicle information push management platform through the first user terminal. , you can configure information content, information category, information content type, information push conditions, etc. The information content may include the information copy that needs to be pushed, which may be voice, text, pictures, videos, etc. The embodiment of this specification does not make any specific limitations. The information category may refer to the category to which the information belongs, and the push information may be classified in advance. The information category of the configured push information is determined according to the content of the configured push information. In some embodiments of this specification, the information category may include at least one of general information, warning information, service information, and advertisement information. Safety information can be safety notices issued by official institutions or enterprises based on natural disasters, traffic accidents or other scenarios, etc. Warning information can be push information that reminds driving vehicles to pay attention to traffic restrictions, deceleration, etc. Service information can include precautions, Information such as welcome words, scenic spot services, etc., and advertising information may include information on activities of businesses or products. Other types of push information may also be included according to actual needs, and the embodiments of this specification do not limit the information category of the push information. The information content type may refer to the type of information content, such as text, picture, voice, or video. In some embodiments of this specification, the information content type includes message content and link content. Message content may include push information with specific content, such as push information including text, pictures, voice, video, etc., and link content may refer to push information including jump links such as URL links, QR code links, etc. , the user can jump to the specified page or entry by clicking or scanning. The information push condition can refer to the conditions that need to be satisfied when the push information is pushed, such as: the address, user type, time, etc. of the push information. For example, when merchant A delivers a push information, the push condition of the push information is limited to the address It is shopping mall a, and the time is from 10:00 am to 10:00 pm, then the push information is pushed to the vehicles entering the mall a from 10:00 am to 10:00 pm.

After the user configures the push information, it can be submitted to the vehicle information push management platform through the first user terminal, and the vehicle information push management platform can store the push information configured by the user in the platform after receiving the push information. When storing the push information, it can be classified and saved according to the information category, so that the target push information can be selected more quickly when the push information is determined for the user or vehicle, and the information can be classified and saved according to the information push places corresponding to different push information, etc., or The information push information configured by different users is stored separately, and the specific storage method can be selected according to actual needs, which is not specifically limited in the embodiment of this specification. Of course, the first user, that is, the user who pushes the information from the merchant, enterprise, etc., can also modify, delete, and add the configured push information in the vehicle information push management platform at any time.

In the embodiment of this specification, users such as merchants can define the content, category, and push conditions of the push information to be pushed by themselves, and the vehicle information push management platform can configure different information configuration permissions for different users to achieve unified management of push information. . When it is recognized that the vehicle has entered the designated area, it can automatically filter out the push information that meets the requirements and push it to the vehicle according to the category and push conditions corresponding to each push information.

On the basis of the above embodiments, in some embodiments of this specification, the target push information to be pushed to the vehicle is determined from the push information configured by the first user terminal according to the vehicle information and the location information of the designated area. ,include:

According to the location information and the information configuration authority of the user corresponding to each first user terminal, determine the target user whose information push place matches the location information;

The target push information is determined according to the vehicle information from the push information in which the information push location configured by the target user matches the location information.

In the specific implementation process, when the vehicle identification device recognizes that the vehicle has entered the designated area, it can determine that the information push location matches the location information according to the location information corresponding to the designated area and the information configuration authority configured by the vehicle information management platform for different users. target users. For example: if the designated area is the parking lot a of a shopping mall A, when it is recognized that the vehicle enters the parking lot, it can obtain the information configuration permission to allow users to push information in the parking lot a or the shopping mall A. For example, after inquiry, if there is shopping mall A in the information configuration authority of Merchant 1, then Merchant 1 can be used as the target user. Certainly, the number of target users may be one or more, which is not specifically limited in the embodiment of this specification. The target push information can be determined from the push information configured by the target user, by acquiring the push information in which the information push place matches the location information of the designated area. For example: if the designated area is the parking lot a of a shopping mall A, the determined target user is merchant 1, and merchant 1 is the target merchant. There are multiple push information configured by merchant 1 stored in the vehicle information push management platform. The information can be configured with a corresponding information push location, and the push information where the information push location is shopping mall A or parking lot a can be selected from the push information configured by merchant 1 as the target push information, and the determined target push information is passed through the vehicle's on-board equipment. push to the vehicle.

In the embodiment of this specification, by configuring different permissions for users who push information from official institutions, merchants, etc., after it is recognized that the vehicle has entered a designated place, the appropriate push information is selected from the push information configured by users who push information at the place. Push information is pushed to the vehicle to avoid causing too much disturbance to the user and affecting the user experience.

On the basis of the foregoing embodiments, in some embodiments of this specification, the method further includes acquiring the information receiving authority of the vehicle, where the information receiving authority includes: information category of the received push information, time of receiving the push information, at least one of the categories of venues that receive push information;

The determining of the target push information from the push information configured by the target user according to the vehicle information includes:

According to the vehicle information, the location information and the current time, from the push information that matches the location information in the information push location configured by the target user, the push information that conforms to the permission to receive information is selected as the target push information .

In the specific implementation process, the user of the vehicle, for example, the owner of the vehicle can set the vehicle's permission to receive information, that is, what conditions the information received by the vehicle needs to meet, that is, which information the vehicle receives and which information the vehicle does not receive. The right to receive information in the embodiment of this specification may include at least one of the information category of the received push information, the time of receiving the push information, and the category of the place where the push information is received. After it is recognized that the vehicle has entered the designated area, when obtaining vehicle information, you can also obtain the corresponding information receiving authority of the vehicle, and then filter out the vehicle that meets the receiving authority and the information configuration authority according to the vehicle information, the current time and the location information of the designated area. The push information is used as the target push information.

For example, the permission to receive information set by the owner of vehicle A is to receive safety and warning information, but not to receive advertisement information and service information. When the vehicle identification device recognizes that the vehicle has entered the expressway entrance B, it can first screen out the users with the information configuration authority of the expressway entrance B, that is, which users can push information at the expressway entrance B. After query and retrieval, it is determined that the high-speed entrance B is included in the information configuration authority of an official institution, and the official institution can be used as the target user. The official organization may have configured multiple pieces of push information. From the push information configured by the official organization, it is possible to filter out the push information whose information push address is high-speed entrance B or high-speed, and then filter out the push information that conforms to vehicle A from the filtered push information. The push information of the receiving information permission configured by the owner of the vehicle, such as: safety and warning information, is sent to the on-board device of vehicle A.

In the embodiment of this specification, the user of the vehicle can define the conditions for receiving information, and limit whether different push information can be pushed to the vehicle, which not only ensures that the user of the vehicle can receive the push information they need, but also avoids the information of people that the user does not need. It disturbs the user and improves the user experience.

3 is a schematic diagram of a scene of pushing information in a vehicle in an embodiment of this specification. The following describes the process of pushing information in a vehicle in the embodiment of this specification with reference to FIG. 3 :

1. Bind the account and the vehicle equipment (the binding of the person and the vehicle)

1) The in-vehicle device side does not need to operate the OS (in-vehicle OS: the operating system of the in-vehicle media device) to deeply connect with the application, as long as the in-vehicle device SDK of the specified application is embedded. In this example, the in-vehicle device is a driving recorder. The user activates the car owner service of the specified application on the driving recorder terminal. The driving recorder displays the QR code bound to the account, and at the same time prompts the user to use the specified application to bind.

2) The user scans the QR code with the designated applet to bind the account information, license plate number, and device number of the designated application, that is, the vehicle device identification. The front and rear equipment of the vehicle need to have networking, display screen, and voice playback capabilities. The user in the specified application has realized the real-name authentication, which can ensure that the vehicle is bound to the real user. No need to log in, scan the code to bind the account of the in-vehicle device, the car and the designated application, and then you can use it without unbinding.

2. Merchant (enterprise, official organization) login

The B-end in-vehicle channel service center platform is the vehicle information push management platform. Merchants, enterprises, and official institutions can configure the information content of the push information and the corresponding activity QR code. There are back-end products provided to the merchants, namely the vehicle information push management platform. The merchants can configure different marketing, commercialization, and service notification information as needed, and the specific marketing activities can be carried on the mobile phone, and the interactive landing can be carried out by scanning the QR code and other identification codes. .

Content support:

1) Message class: voice message, vehicle-side message.

2) Two-dimensional code: corresponding to the active two-dimensional code, as the entrance of the designated application landing page.

message type:

1) Safety category: Official agencies based on natural disasters, traffic accidents or other safety notices;

2) Warning: notification of special scenarios such as travel restrictions, deceleration, etc.;

3) Service message: corresponding to the welcome, attention or other matters that B-side merchants need to communicate;

4) Marketing: Marketing activity information, notices, etc. entering the area;

5) Commercial information: advertising information in the region, etc.;

3. The vehicle enters the offline service place and receives a notification

The vehicle enters the offline place (the vehicle can be identified through various technologies such as license plate recognition, location positioning, NFC communication, etc., and the push information and QR code corresponding to the merchant configuration are communicated to the user in the vehicle through the in-vehicle device.

The embodiment of this specification integrates offline vehicle identification capabilities, scenarios and resources, and uses the system capabilities (authenticated users) of designated applications to establish a B-side (terminal for information push) in-vehicle channel service center platform, and provides comprehensive services for the B-side. The information of the scene reaches the configuration capability. Using the offline service IOT (Internet of Things, Internet of Things) technology ecology, it can meet the ability to identify vehicles in venues covered by designated applications. Use the mini program solution to bind vehicles to open in-vehicle media channels, bind vehicles and real users, and allow B-side multi-area coverage of notification-related messages and content through permission settings, such as real-time notifications and content from official agencies for various offline scenarios. touch. In addition, it can support media devices installed in the front and rear of the car, covering new and old vehicles on the market. The scene covers a wide range. After the vehicle, equipment and the account of the designated application are bound, the offline service providers of the designated application, such as highways, parking lots, refueling, car washes, scenic spots, etc. covered by the designated application, can be used.

FIG. 4 is a schematic flowchart of a method for pushing information in a vehicle according to another embodiment of this specification. As shown in FIG. 4 , another method for pushing information in a vehicle is provided in some embodiments of this specification, including:

Step 402: Receive the vehicle identification sent after the vehicle identification device recognizes that the vehicle enters the designated area.

In the specific implementation process, the vehicle identification device can be a hardware device installed in a designated area, such as: ETC device, license plate identification device, NFC and other devices that can identify the license plate or other identification of the vehicle, and the vehicle identification device can generally be fixed. In designated areas such as high-speed entrances and exits, parking lots, scenic entrances, shopping malls, etc., vehicle identification devices can be set up in designated areas according to actual needs. When a vehicle enters the designated area where the vehicle identification device is installed, the vehicle identification device can identify the entering vehicle, obtain the vehicle identification of the vehicle entering the designated area, and send the vehicle entry information with the vehicle identification to the vehicle information push management platform . The vehicle information push management platform can be used to push information to vehicles entering a designated area, and the vehicle information push management platform can interact with the vehicle identification device and receive vehicle entry information sent by the vehicle identification device. The vehicle information push management platform can be a service platform of a designated application program, and can be associated with a plurality of vehicle identification devices in different designated areas to realize the identification of vehicles entering the designated area. The vehicle identification can be understood as a character or character string used to identify the identity of the vehicle, such as a license plate number, and of course other identifications, which are not specifically limited in the embodiments of this specification.

Step 404: Acquire vehicle information of the vehicle according to the vehicle identifier and the pre-stored vehicle device association relationship, where the vehicle information includes: the user information bound to the vehicle, the vehicle information of the vehicle device installed in the vehicle. Device identification; wherein, the vehicle device association relationship includes the association relationship between the vehicle identification, the vehicle device identification and the user information.

In the specific implementation process, the user of the vehicle can bind the vehicle equipment in advance. For example, the user can log in to the vehicle information push management platform through a mobile phone or other user terminal, and input the vehicle identification, vehicle equipment identification and user information into the vehicle. The information push management platform establishes the relationship between vehicle identification, vehicle equipment identification and user information. Among them, the vehicle-mounted device identifier can represent the device identifier of the vehicle-mounted device installed in the vehicle, and can be used to uniquely identify the vehicle-mounted device. The vehicle-mounted device can be understood as a terminal device installed and used in the vehicle, such as: a driving recorder The media center control system in the vehicle, etc. The vehicle information push management platform can save the vehicle device association relationship between each user, vehicle and in-vehicle equipment. When the vehicle identification device recognizes that the vehicle has entered the designated area, the vehicle information push management platform can The pre-stored vehicle device association relationship is used to obtain vehicle information associated with the vehicle identifier. The vehicle information may include user information associated with the vehicle identifier and the vehicle device identifier of the vehicle device.

Step 406: Send the vehicle information and the location information of the designated area to the first user terminal, so that the first user terminal determines the target push to be pushed to the vehicle according to the vehicle information and the location information information.

In a specific implementation process, after acquiring the vehicle information of the vehicle entering the designated area, the acquired vehicle information and the location information of the designated area may be sent to the first user terminal that has the information push authority. The first user terminal can be understood as the terminal device of the user who pushes information to the vehicle, for example, it can be the terminal of a merchant, the terminal of an official institution, the terminal of a scenic spot administrator, or the terminal device of other users who need to push information to the vehicle. . The first user terminal can select the target push information to be pushed to the vehicle according to the received vehicle information and the location information of the designated area. For example, if the designated area is a scenic spot, it can push the push information related to the scenic spot to the vehicle. In the parking lot of a shopping mall, you can push push information related to the products in the mall or shopping mall activities to the vehicle. If the vehicle enters a mountainous area, you can push the driving safety information such as paying attention to safety to the vehicle. Push information that conforms to the user's habits may also be pushed to different vehicles based on the user's personal information such as the historical habits or driving habits of the users of different vehicles. The selection of target push information may be selected by using a machine learning model, expert decision-making, or other methods, which are not specifically limited in the embodiments of this specification.

In addition, it can also determine which first users have the authority to push information to the vehicle according to the location information of the designated area and the vehicle information, and then send the vehicle information and the location information of the designated area to the corresponding first user terminal. If it is a scenic spot, it can be determined that the official institution and the scenic area administrator are more suitable for pushing information to the vehicle, and then the vehicle information and the location information of the designated area can be sent to the terminal of the official institution and the scenic area administrator, such as the official institution platform or the scenic spot platform, etc. Make the official institutional platform or scenic spot platform select the appropriate push information as the target push information. If the vehicle defines a condition for the vehicle to receive information, the target push information returned by the first user terminal may also be screened according to the condition for the vehicle to receive information configured by the user, and the filtered push information is used as the target push information.

Step 408: Receive the target push information sent by the first user terminal, and push the target push information to the vehicle through the on-board device of the vehicle, wherein the on-board device has display and/or voice broadcast push. function of information.

In the specific implementation process, the target push information determined by the first user terminal to be sent to the vehicle entering the designated area may be received, and the target push information may be pushed to the vehicle through the in-vehicle device, that is, the target push information will be sent to the in-vehicle device, and the in-vehicle device may The target push information is displayed on the display screen, and the target push information can also be broadcast by means of voice broadcast. The in-vehicle device in the embodiment of this specification may have the function of displaying and/or voice broadcast of the push information. In addition, the in-vehicle device may also have the function of networking, which can receive the push information sent by the vehicle information push management platform, and display or broadcast it.

Of course, according to actual use requirements, with reference to the records of the foregoing embodiments, the method may also include other embodiments, which will not be repeated here.

The in-vehicle device in the embodiments of this specification may be the in-vehicle device that leaves the factory or the in-vehicle device after the vehicle is installed. After-installed on-board equipment can be understood as the vehicle is not installed at the time of manufacture, and the equipment installed in the vehicle through legal installation in the later stage, such as: streaming media rearview mirror, media center control screen, driving recorder, etc. The in-vehicle device in the embodiment of this specification may be a device that is provided by the vehicle when it leaves the factory, or it may be a device that is legally installed in a later stage. It only needs to have the functions of networking and displaying and/or voice broadcast push information, and the in-vehicle device is used. It does not require other modifications to the vehicle. It is applicable to both new and old vehicles, that is, it is suitable for most vehicles, has wide applicability, and reduces the cost of information push.

Each embodiment of the above method in this specification is described in a progressive manner, and the same and similar parts between the various embodiments may refer to each other, and each embodiment focuses on the differences from other embodiments. For relevant parts, reference may be made to the partial descriptions of the method embodiments.

Based on the in-vehicle information push method described above, one or more embodiments of this specification further provide a system for in-vehicle information push. The system may include systems (including distributed systems), software (applications), modules, components, servers, clients, etc. that use the methods described in the embodiments of this specification, in combination with necessary hardware implementation devices. Based on the same innovative idea, the apparatuses in one or more embodiments provided by the embodiments of this specification are as described in the following embodiments. Since the implementation solution of the device for solving the problem is similar to the method, the implementation of the specific device in the embodiments of the present specification may refer to the implementation of the foregoing method, and repeated details will not be repeated. As used below, the term "unit" or "module" may be a combination of software and/or hardware that implements a predetermined function. Although the apparatus described in the following embodiments is preferably implemented in software, implementations in hardware, or a combination of software and hardware, are also possible and contemplated.

Specifically, FIG. 5 is a schematic diagram of the module structure of an embodiment of the in-vehicle information push device provided in this specification, and the device can immediately be the vehicle information push management platform in the above embodiment. As shown in FIG. 5 , this specification provides The in-vehicle information push device may include:

The vehicle identification module 51 is configured to receive vehicle entry information sent after the vehicle identification device recognizes that the vehicle enters the designated area, where the vehicle entry information includes a vehicle identification;

The vehicle information acquisition module 52 is configured to acquire the vehicle information of the vehicle according to the vehicle identification and the pre-stored vehicle device association relationship, the vehicle information includes: user information bound to the vehicle, installed in the vehicle The in-vehicle device identification of the in-vehicle device; wherein, the vehicle-equipment association relationship includes the association relationship between the vehicle identification, the in-vehicle device identification and the user information;

A push information determination module 53, configured to determine the target push information to be pushed to the vehicle in the push information configured by the first user terminal according to the vehicle information and the position information of the designated area;

The information push module 54 is configured to push the target push information to the vehicle through the vehicle-mounted device of the vehicle, wherein the vehicle-mounted device has the function of displaying and/or voice broadcasting the push information.

The vehicle in-vehicle information push device provided by the embodiment of this specification can establish an association relationship between the vehicle and the user through the vehicle-mounted device, and use the vehicle identification device to identify the vehicle entering the designated area to obtain the user information bound to the vehicle, And based on the push information configured by the first user terminal, information push is performed for the user in the vehicle. Information is pushed to vehicles entering a designated area through an external vehicle identification device. The location of the vehicle identification device is fixed, and the located vehicle position is more accurate, which can more aggressively trigger scenarios that require information push. And push information to the vehicle through the in-vehicle device, so that the pushed information can be accurately pushed to the driving vehicle and to the owner in the vehicle, which can improve the reach rate of the pushed information, and realize the accurate push of the information outside the vehicle to the inside of the vehicle. Function. At the same time, the on-board equipment is possessed by the vehicle itself, which does not require complex improvements to the vehicle, and has wider applicability.

In some embodiments of this specification, the apparatus further includes an information binding module for:

Before receiving the vehicle entry information sent by the vehicle identification device after the vehicle has entered the designated area, receive the vehicle device binding request sent by the second user terminal by scanning the identification code in the vehicle device, and send the request to the second user terminal Return vehicle equipment binding information, where the vehicle equipment binding request includes the vehicle equipment identification and user information of the vehicle equipment;

receiving a vehicle identifier sent by the second user terminal according to the vehicle device binding information;

An association relationship is established between the user information, the vehicle identification, and the in-vehicle device identification of the in-vehicle device.

The in-vehicle information push device provided by the embodiments of this specification does not require user login, and directly binds the in-vehicle device, the vehicle and the user by scanning the identification code in the in-vehicle device, that is, the in-vehicle device can be automatically pushed to the vehicle and the vehicle user. The required push information has simple and flexible operation and wide applicability.

In some embodiments of this specification, a development toolkit of a specified application program is installed in the vehicle-mounted device, and the information binding module is specifically used for:

Receive a vehicle device binding request sent by the second user terminal using the designated application to scan the identification code in the in-vehicle device, where the vehicle device binding request includes the user's account information in the designated application , the user's account information and user information in the designated application have been authenticated by real name;

Obtain user information corresponding to the account information according to the account information.

The in-vehicle information push device provided by the embodiments of this specification only needs to install the development kit of the specified application in the in-vehicle device, so that the in-vehicle device can activate the service of the specified application, and the user can scan the in-vehicle device through the mobile terminal. The identification code binds the vehicle, on-board equipment and users, laying a data foundation for the subsequent push information to be accurately pushed to the vehicle. At the same time, real-name authentication is carried out between users and accounts in the designated application, and the binding of vehicles, in-vehicle devices and users through designated applications can ensure the reliability of the relationship between vehicles and users, and improve the accuracy of information push.

In some embodiments of this specification, the apparatus further includes a push information configuration module, configured to:

Before receiving the vehicle entry information sent by the vehicle identification device after the vehicle has entered the designated area,

each sent push information configuration request, where the configuration request includes user information of the user corresponding to the first user terminal;

The information configuration authority of the user corresponding to each first user terminal is determined according to the user information of the user corresponding to each first user terminal, so that the user corresponding to the first user terminal configures the push information according to the information configuration authority. Including: information push places;

The configured push information sent by each first user terminal is received and stored.

By configuring different permissions for users who push information from official institutions, merchants, etc., after identifying that the vehicle has entered a designated place, select the appropriate push information from the push information configured by users who push information at the place and push it to the vehicle , so as to avoid causing too much disturbance to the user and affecting the user experience.

The in-vehicle information push device provided by the embodiments of this specification only needs to install the development kit of the specified application in the in-vehicle device, so that the in-vehicle device can activate the service of the specified application, and the user can scan the in-vehicle device through the mobile terminal. The identification code binds the vehicle, on-board equipment and users, laying a data foundation for the subsequent push information to be accurately pushed to the vehicle. At the same time, real-name authentication is carried out between users and accounts in the designated application, and the binding of vehicles, in-vehicle devices and users through designated applications can ensure the reliability of the relationship between vehicles and users, and improve the accuracy of information push.

In some embodiments of this specification, the push information determination module is specifically used for:

According to the location information and the information configuration authority of the user corresponding to each first user terminal, determine the target user whose information push place matches the location information;

The target push information is determined according to the vehicle information from the push information in which the information push location configured by the target user matches the location information.

In some embodiments of this specification, the vehicle information obtaining module is further configured to obtain the information receiving authority of the vehicle when obtaining the vehicle information of the vehicle, and the receiving information authority includes: the information category of the received push information, at least one of the time of receiving the push information and the category of the place where the push information was received;

The push information determination module is specifically configured to filter out the push information that matches the information receiving authority from the push information that matches the position information between the information push place configured by the target user and the current time according to the vehicle information, the location information and the current time. , and the push information that meets the corresponding information push conditions is used as the target push information.

In the in-vehicle information push device provided by the embodiments of this specification, the user of the vehicle can define the conditions for receiving information, and limit whether different push information can be pushed to the vehicle, which not only ensures that the user of the vehicle can receive the push information they need, but also avoids the need for Unnecessary personal information disturbs the user and improves the user experience.

In some embodiments of this specification, the in-vehicle device is an in-vehicle device that is shipped from the vehicle or an in-vehicle device that is installed after the vehicle.

The in-vehicle device in the embodiment of this specification may be a device that is provided by the vehicle when it leaves the factory, or it may be a device that is legally installed in a later stage. It only needs to have the functions of networking and displaying and/or voice broadcast push information, and the in-vehicle device is used. It does not require other modifications to the vehicle. It is applicable to both new and old vehicles, that is, it is suitable for most vehicles, has wide applicability, and reduces the cost of information push.

Fig. 6 is a schematic diagram of the module structure of an embodiment of the in-vehicle information push device provided in this specification, and the device can immediately be the vehicle information push management platform in the above embodiment. As shown in Fig. 6, the in-vehicle information provided in this specification The information push device may include:

The vehicle identification unit 61 is configured to receive vehicle entry information sent after the vehicle identification device recognizes that the vehicle enters the designated area, where the vehicle entry information includes a vehicle identification;

The vehicle information acquisition unit 62 is configured to acquire vehicle information of the vehicle according to the vehicle identifier and the pre-stored vehicle device association relationship, the vehicle information includes: user information bound to the vehicle, installed in the vehicle The in-vehicle device identification of the in-vehicle device; wherein, the vehicle-equipment association relationship includes the association relationship between the vehicle identification, the in-vehicle device identification and the user information;

The vehicle arrival notification unit 63 is configured to send the vehicle information and the location information of the designated area to the first user terminal, so that the first user terminal determines to send the vehicle to the first user terminal according to the vehicle information and the location information. The target push information pushed by the vehicle;

The information push unit 64 is configured to receive the target push information sent by the first user terminal, and push the target push information to the vehicle through the vehicle's on-board device, wherein the on-board device has display and / or the function of voice broadcast push information.

The vehicle in-vehicle information push device provided by the embodiment of this specification can establish an association relationship between the vehicle and the user through the vehicle-mounted device, and use the vehicle identification device to identify the vehicle entering the designated area to obtain the user information bound to the vehicle, And based on the push information configured by the first user terminal, information push is performed for the user in the vehicle. Information is pushed to vehicles entering a designated area through an external vehicle identification device. The location of the vehicle identification device is fixed, and the located vehicle position is more accurate, which can more aggressively trigger scenarios that require information push. And push information to the vehicle through the in-vehicle device, so that the pushed information can be accurately pushed to the driving vehicle and to the owner in the vehicle, which can improve the reach rate of the pushed information, and realize the accurate push of the information outside the vehicle to the inside of the vehicle. Function. At the same time, the on-board equipment is possessed by the vehicle itself, which does not require complex improvements to the vehicle, and has wider applicability.

It should be noted that the above-mentioned apparatus may also include other implementation manners according to the description of the corresponding method embodiment. For a specific implementation manner, reference may be made to the descriptions of the corresponding method embodiments above, which will not be repeated here.

Embodiments of the present specification further provide an in-vehicle information push device, including: at least one processor and a memory for storing instructions executable by the processor, and when the processor executes the instructions, the information recommendation data processing in the foregoing embodiment is implemented methods, such as:

receiving vehicle entry information sent after the vehicle identification device recognizes that the vehicle enters the designated area, where the vehicle entry information includes a vehicle identification;

Acquire vehicle information of the vehicle according to the association relationship between the vehicle identifier and the pre-stored vehicle equipment, where the vehicle information includes: user information bound to the vehicle and the vehicle-mounted equipment identifier of the vehicle-mounted equipment installed in the vehicle; Wherein, the vehicle-equipment association relationship includes the association relationship between the vehicle identification, the vehicle-mounted device identification and the user information;

Determine the target push information to be pushed to the vehicle from the push information configured by the first user terminal according to the vehicle information and the location information of the designated area;

The target push information is pushed to the vehicle through the vehicle-mounted device of the vehicle, wherein the vehicle-mounted device has the function of displaying and/or voice broadcasting the push information.

Or, receive the vehicle identification sent by the vehicle identification device after the vehicle has entered the designated area;

Acquire vehicle information of the vehicle according to the association relationship between the vehicle identifier and the pre-stored vehicle equipment, where the vehicle information includes: user information bound to the vehicle and the vehicle-mounted equipment identifier of the vehicle-mounted equipment installed in the vehicle; Wherein, the vehicle-equipment association relationship includes the association relationship between the vehicle identification, the vehicle-mounted device identification and the user information;

sending the vehicle information and the location information of the designated area to the first user terminal, so that the first user terminal determines the target push information to be pushed to the vehicle according to the vehicle information and the location information;

Receive the target push information sent by the first user terminal, and push the target push information to the vehicle through the vehicle-mounted device of the vehicle, wherein the vehicle-mounted device has the function of displaying and/or voice broadcasting the push information .

The embodiments of this specification further provide an in-vehicle information push system, including: a vehicle information push management platform, an on-board device, and a vehicle identification device; wherein the on-board device is installed in the vehicle, and the on-board device is bound to a second user The user information and vehicle identification of the terminal, the association between the vehicle-mounted device identification, user information and vehicle identification of the vehicle-mounted device are stored in the vehicle information push management platform, and the vehicle-mounted device user displays and/or voice broadcasts the Push information sent by the vehicle information push management platform;

The vehicle identification device is set in a designated area, used to identify a vehicle entering the designated area, and after recognizing that the vehicle enters the designated area, sends vehicle entry information to the vehicle information push management platform, and the vehicle enters the designated area. The information includes vehicle identification;

The vehicle information push management platform is used to store and manage the push information configured by the first user terminal, and after receiving the vehicle entry information, determine the target push information, and push the information to the vehicle through the in-vehicle device.

It should be noted that the above-mentioned devices and systems may also include other implementations according to the descriptions of the method embodiments. For a specific implementation manner, reference may be made to the description of the related method embodiments, which will not be repeated here.

The in-vehicle information push device provided in this specification can also be applied to various data analysis and processing systems. The system or server or terminal or device may be a separate server, or may include a server cluster, system (system ( Including distributed systems), software (applications), actual operation devices, logic gate circuit devices, quantum computers, etc., combined with terminal devices that implement necessary hardware. The detection system for checking difference data may include at least one processor and a memory storing computer-executable instructions, the processor implementing the steps of the method described in any one or more of the above embodiments when the processor executes the instructions.

The method embodiments provided in the embodiments of this specification may be executed in a mobile terminal, a computer terminal, a server, or a similar computing device. Taking running on the server as an example, FIG. 7 is a block diagram of the hardware structure of the in-vehicle information push server in an embodiment of the present specification, and the computer terminal may be the in-vehicle information push server or the in-vehicle information push device in the above embodiment. As shown in FIG. 7 , the server 10 may include one or more (only one is shown in the figure) processor 100 (the processor 100 may include, but is not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA), A non-volatile memory 200 for storing data, and a transmission module 300 for communication functions. Those of ordinary skill in the art can understand that the structure shown in FIG. 7 is only a schematic diagram, which does not limit the structure of the above-mentioned electronic device. For example, server 10 may also include more or fewer components than those shown in FIG. 7 , for example, other processing hardware, such as databases or multi-level caches, GPUs, or have a different configuration than that shown in FIG. 7 .

The non-volatile memory 200 may be used to store software programs and modules of the application software, such as program instructions/modules corresponding to the in-vehicle information push method in the embodiment of this specification, and the processor 100 stores them in the non-volatile memory 200 by running software programs and modules to perform various functional applications and resource data updates. Non-volatile memory 200 may include high-speed random access memory, and may also include non-volatile memory such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some instances, the non-volatile memory 200 may further include memory located remotely from the processor 100, and these remote memories may be connected to the computer terminal through a network. Examples of such networks include, but are not limited to, the Internet, an intranet, an office network, a mobile communication network, and combinations thereof.

The transmission module 300 is used to receive or transmit data via a network. The specific example of the above-mentioned network may include a wireless network provided by the communication provider of the computer terminal. In one example, the transmission module 300 includes a network adapter (Network Interface Controller, NIC), which can be connected to other network devices through the base station so as to communicate with the Internet. In an example, the transmission module 300 may be a radio frequency (Radio Frequency, RF) module, which is used to communicate with the Internet in a wireless manner.

The foregoing describes specific embodiments of the present specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recited in the claims can be performed in an order different from that in the embodiments and still achieve desirable results. Additionally, the processes depicted in the figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

The method or apparatus described in the above-mentioned embodiments provided in this specification can realize business logic through a computer program and record it on a storage medium, and the storage medium can be read and executed by a computer, so as to achieve the effects of the solutions described in the embodiments of this specification, like:

receiving vehicle entry information sent after the vehicle identification device recognizes that the vehicle enters the designated area, where the vehicle entry information includes a vehicle identification;

Acquire vehicle information of the vehicle according to the association relationship between the vehicle identifier and the pre-stored vehicle equipment, where the vehicle information includes: user information bound to the vehicle and the vehicle-mounted equipment identifier of the vehicle-mounted equipment installed in the vehicle; Wherein, the vehicle-equipment association relationship includes the association relationship between the vehicle identification, the vehicle-mounted device identification and the user information;

Determine the target push information to be pushed to the vehicle from the push information configured by the first user terminal according to the vehicle information and the location information of the designated area;

The target push information is pushed to the vehicle through the vehicle-mounted device of the vehicle, wherein the vehicle-mounted device has the function of displaying and/or voice broadcasting the push information.

Or, receive the vehicle identification sent by the vehicle identification device after the vehicle has entered the designated area;

Acquire vehicle information of the vehicle according to the association relationship between the vehicle identifier and the pre-stored vehicle equipment, where the vehicle information includes: user information bound to the vehicle and the vehicle-mounted equipment identifier of the vehicle-mounted equipment installed in the vehicle; Wherein, the vehicle-equipment association relationship includes the association relationship between the vehicle identification, the vehicle-mounted device identification and the user information;

sending the vehicle information and the location information of the designated area to the first user terminal, so that the first user terminal determines the target push information to be pushed to the vehicle according to the vehicle information and the location information;

Receive the target push information sent by the first user terminal, and push the target push information to the vehicle through the vehicle-mounted device of the vehicle, wherein the vehicle-mounted device has the function of displaying and/or voice broadcasting the push information .

The storage medium may include a physical device for storing information, and usually the information is digitized and then stored in an electrical, magnetic or optical medium. The storage medium may include: devices that use electrical energy to store information, such as various memories, such as RAM, ROM, etc.; devices that use magnetic energy to store information, such as hard disks, floppy disks, magnetic tapes, magnetic core memories, magnetic bubble memories, etc. USB stick; a device that stores information optically, such as a CD or DVD. Of course, there are other readable storage media, such as quantum memory, graphene memory, and so on.

The above-mentioned in-vehicle information pushing method or device provided in the embodiments of this specification can be implemented by a processor executing corresponding program instructions in a computer, such as using the C++ language of the windows operating system to implement on the PC side, the Linux system, or other methods such as using Android and iOS system programming languages are implemented in smart terminals, as well as processing logic based on quantum computers.

It should be noted that the device, computer storage medium, and system described above in the specification may also include other implementations according to the description of the related method embodiments. For specific implementations, refer to the descriptions of the corresponding method embodiments, which will not be repeated here. .

Each embodiment in this specification is described in a progressive manner, and the same and similar parts between the various embodiments may refer to each other, and each embodiment focuses on the differences from other embodiments. Especially, for the hardware+program embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant part may refer to the partial description of the method embodiment.

Embodiments of this specification are not limited to those that necessarily conform to industry communication standards, standard computer resource data update and data storage rules, or what is described in one or more embodiments of this specification. Some industry standards or implementations described using custom methods or examples with slight modifications can also achieve the same, equivalent or similar, or predictable implementation effects after deformations of the above-mentioned examples. Embodiments obtained by applying these modified or deformed data acquisition, storage, judgment, processing methods, etc., may still fall within the scope of optional implementations of the embodiments of this specification.

In the 1990s, improvements in a technology could be clearly differentiated between improvements in hardware (eg, improvements to circuit structures such as diodes, transistors, switches, etc.) or improvements in software (improvements in method flow). However, with the development of technology, the improvement of many methods and processes today can be regarded as a direct improvement of the hardware circuit structure. Designers almost get the corresponding hardware circuit structure by programming the improved method flow into the hardware circuit. Therefore, it cannot be said that the improvement of a method flow cannot be realized by hardware entity modules. For example, a Programmable Logic Device (PLD) (eg, Field Programmable Gate Array (FPGA)) is an integrated circuit whose logic function is determined by user programming of the device. It is programmed by the designer to "integrate" a digital system on a PLD without having to ask the chip manufacturer to design and manufacture a dedicated integrated circuit chip. And, instead of making integrated circuit chips by hand, these days, much of this programming is done using software called a "logic compiler", which is similar to the software compiler used in program development and writing, but before compiling The original code also has to be written in a specific programming language, which is called Hardware Description Language (HDL), and there is not only one HDL, but many kinds, such as ABEL (Advanced Boolean Expression Language) , AHDL (Altera Hardware Description Language), Confluence, CUPL (Cornell University Programming Language), HDCal, JHDL (Java Hardware Description Language), Lava, Lola, MyHDL, PALASM, RHDL (RubyHardware Description Language), etc. The most commonly used are VHDL (Very-High-Speed Integrated Circuit Hardware Description Language) and Verilog. It should also be clear to those skilled in the art that a hardware circuit for implementing the logic method process can be easily obtained by simply programming the method process in the above-mentioned several hardware description languages and programming it into the integrated circuit.

The controller may be implemented in any suitable manner, for example, the controller may take the form of eg a microprocessor or processor and a computer readable medium storing computer readable program code (eg software or firmware) executable by the (micro)processor , logic gates, switches, application specific integrated circuits (ASICs), programmable logic controllers and embedded microcontrollers, examples of controllers include but are not limited to the following microcontrollers: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20 and Silicon Labs C8051F320, the memory controller can also be implemented as part of the control logic of the memory. Those skilled in the art also know that, in addition to implementing the controller in the form of pure computer-readable program code, the controller can be implemented as logic gates, switches, application-specific integrated circuits, programmable logic controllers and embedded devices by logically programming the method steps. The same function can be realized in the form of a microcontroller, etc. Therefore, such a controller can be regarded as a hardware component, and the devices included therein for realizing various functions can also be regarded as a structure within the hardware component. Or even, the means for implementing various functions can be regarded as both a software module implementing a method and a structure within a hardware component.

The systems, devices, modules or units described in the above embodiments may be specifically implemented by computer chips or entities, or by products with certain functions. A typical implementation device is a computer. Specifically, the computer can be, for example, a personal computer, a laptop computer, an in-vehicle human-computer interaction device, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet A computer, wearable device, or a combination of any of these devices.

Although one or more embodiments of the present specification provide method operation steps as described in the embodiments or flow charts, more or less operation steps may be included based on conventional or non-inventive means. The sequence of steps enumerated in the embodiments is only one of the execution sequences of many steps, and does not represent the only execution sequence. When an actual device or terminal product is executed, it can be executed sequentially or in parallel according to the methods shown in the embodiments or the drawings (for example, a parallel processor or multi-threaded processing environment, or even a distributed resource data update environment). The terms "comprising", "comprising" or any other variation thereof are intended to encompass a non-exclusive inclusion such that a process, method, product or device comprising a list of elements includes not only those elements, but also others not expressly listed elements, or also include elements inherent to such a process, method, product or device. Without further limitation, it does not preclude the presence of additional identical or equivalent elements in a process, method, product or apparatus comprising the stated elements. The terms first, second, etc. are used to denote names and do not denote any particular order.

For the convenience of description, when describing the above device, the functions are divided into various modules and described respectively. Of course, when implementing one or more of this specification, the functions of each module can be implemented in the same one or more software and/or hardware, and the modules that implement the same function can also be implemented by a combination of multiple sub-modules or sub-units, etc. . The apparatus embodiments described above are only illustrative. For example, the division of the units is only a logical function division. In actual implementation, there may be other division methods. For example, multiple units or components may be combined or integrated. to another system, or some features can be ignored, or not implemented. On the other hand, the shown or discussed mutual coupling or direct coupling or communication connection may be through some interfaces, indirect coupling or communication connection of devices or units, and may be in electrical, mechanical or other forms.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block in the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to the processor of a general purpose computer, special purpose computer, embedded processor or other programmable resource data updating device to produce a machine that causes the instructions to be executed by the processor of the computer or other programmable resource data updating device Means are created for implementing the functions specified in the flow or flows of the flowcharts and/or the blocks or blocks of the block diagrams.

These computer program instructions may also be stored in a computer readable memory capable of directing a computer or other programmable resource data updating device to function in a particular manner, such that the instructions stored in the computer readable memory result in an article of manufacture comprising instruction means, the The instruction means implement the functions specified in the flow or flow of the flowcharts and/or the block or blocks of the block diagrams.

These computer program instructions may also be loaded onto a computer or other programmable resource data updating device, such that a series of operational steps are performed on the computer or other programmable device to produce a computer-implemented process for execution on the computer or other programmable device The instructions provide steps for implementing the functions specified in one or more of the flowcharts and/or one or more blocks of the block diagrams.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

Memory may include non-persistent memory in computer readable media, random access memory (RAM) and/or non-volatile memory in the form of, for example, read only memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media includes both persistent and non-permanent, removable and non-removable media, and storage of information may be implemented by any method or technology. Information may be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase-change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), Flash Memory or other memory technology, Compact Disc Read Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, Magnetic tape cassettes, magnetic tape magnetic disk storage, graphene storage or other magnetic storage devices or any other non-transmission medium that can be used to store information that can be accessed by computing devices. Computer-readable media, as defined herein, excludes transitory computer-readable media, such as modulated data signals and carrier waves.

As will be appreciated by one skilled in the art, one or more embodiments of this specification may be provided as a method, system or computer program product. Accordingly, one or more embodiments of this specification may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, one or more embodiments of the present specification may employ a computer program implemented on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein form of the product.

One or more embodiments of this specification may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. One or more embodiments of the present specification may also be practiced in distributed computing environments where tasks are performed by remote devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including storage devices.

Each embodiment in this specification is described in a progressive manner, and the same and similar parts between the various embodiments may refer to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the system embodiments, since they are basically similar to the method embodiments, the description is relatively simple, and reference may be made to the partial descriptions of the method embodiments for relevant parts. In the description of this specification, description with reference to the terms "one embodiment," "some embodiments," "example," "specific example," or "some examples", etc., mean specific features described in connection with the embodiment or example , structure, material or feature is included in at least one embodiment or example of this specification. In this specification, schematic representations of the above terms are not necessarily directed to the same embodiment or example. Furthermore, the particular features, structures, materials or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, those skilled in the art may combine and combine the different embodiments or examples described in this specification, as well as the features of the different embodiments or examples, without conflicting each other.

The above descriptions are merely examples of one or more embodiments of the present specification, and are not intended to limit the one or more embodiments of the present specification. Various modifications and variations of the one or more embodiments of this specification are possible for those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of this specification shall be included within the scope of the claims.

Claims (19)

1. An in-vehicle information pushing method, the method comprising:

receiving vehicle entering information which is sent after a vehicle identification device identifies that a vehicle enters a specified area, wherein the vehicle entering information comprises a vehicle identifier;

acquiring vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship of vehicle equipment, wherein the vehicle information comprises: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;

determining target push information to be pushed to the vehicle in push information configured by a first user terminal according to the vehicle information and the position information of the designated area;

and pushing the target push information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has the function of displaying and/or voice broadcasting the push information.

2. The method of claim 1, prior to receiving vehicle entry information transmitted after the vehicle identification device identifies that the vehicle entered the designated area, the method further comprising:

receiving a vehicle equipment binding request sent by a second user terminal through scanning an identification code in the vehicle-mounted equipment, and returning vehicle equipment binding information to the second user terminal, wherein the vehicle equipment binding request comprises a vehicle-mounted equipment identifier and user information of the vehicle-mounted equipment;

receiving a vehicle identifier sent by the second user terminal according to the vehicle equipment binding information;

and establishing an association relation among the user information, the vehicle identification and the vehicle-mounted equipment identification of the vehicle-mounted equipment.

3. The method of claim 2, wherein a development kit for a specific application program is installed in the vehicle-mounted device, and the receiving of the vehicle device binding request sent by the second user terminal by scanning the identification code in the vehicle-mounted device comprises:

receiving a vehicle equipment binding request sent by the second user terminal by scanning an identification code in the vehicle-mounted equipment by using the specified application program, wherein the vehicle equipment binding request comprises account information of a user in the specified application program, and the account information and the user information of the user in the specified application program are subjected to real-name authentication;

and acquiring user information corresponding to the account information according to the account information.

4. The method of claim 1, prior to receiving vehicle entry information transmitted after the vehicle identification device identifies that the vehicle entered the designated area, the method further comprising:

receiving a push information configuration request sent by each first user terminal, wherein the configuration request comprises user information of a user corresponding to the first user terminal;

determining information configuration authority of a user corresponding to each first user terminal according to user information of the user corresponding to each first user terminal, so that the user corresponding to the first user terminal configures push information according to the information configuration authority, wherein the information configuration authority comprises: an information push place;

and receiving and storing the configured push information sent by each first user terminal.

5. The method of claim 4, wherein the determining the target push information to push to the vehicle from the push information configured by the first user terminal according to the vehicle information and the location information of the designated area comprises:

determining a target user of which the information pushing place is matched with the position information according to the position information and the information configuration authority of the user corresponding to each first user terminal;

and determining the target push information from the push information matched with the position information from the information push place configured by the target user according to the vehicle information.

6. The method of claim 5, in obtaining vehicle information for the vehicle, the method further comprising obtaining a receive information authority for the vehicle, the receive information authority comprising: at least one of an information category of the received push information, a time of receiving the push information, and a location category of receiving the push information;

the determining the target push information from the push information configured by the target user according to the vehicle information includes: and screening the push information meeting the received information authority from the push information matched with the position information in the information push place configured by the target user according to the vehicle information, the position information and the current time to serve as the target push information.

7. The method according to claim 4, wherein the push information configured by the first user terminal includes information content, information category, information content type;

the information category of the push information comprises: at least one of security information, warning information, service information and advertisement information; the information content type comprises message content and link content.

8. The method of claim 1, wherein the onboard device is a factory onboard device or a aftermarket onboard device.

9. An in-vehicle information pushing method, comprising:

receiving a vehicle identification sent by a vehicle identification device after the vehicle identification device identifies that the vehicle enters a designated area;

acquiring vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship of vehicle equipment, wherein the vehicle information comprises: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;

sending the vehicle information and the position information of the designated area to a first user terminal, so that the first user terminal determines target push information to be pushed to the vehicle according to the vehicle information and the position information;

and receiving target push information sent by the first user terminal, and pushing the target push information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has a function of displaying and/or voice broadcasting the push information.

10. An in-vehicle information pushing apparatus comprising:

the vehicle identification module is used for receiving vehicle entering information which is sent after the vehicle identification device identifies that a vehicle enters a specified area, and the vehicle entering information comprises a vehicle identifier;

a vehicle information obtaining module, configured to obtain vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship between vehicle devices, where the vehicle information includes: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;

the push information determining module is used for determining target push information pushed to the vehicle in push information configured by a first user terminal according to the vehicle information and the position information of the specified area;

the information pushing module is used for pushing the target pushing information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has the function of displaying and/or voice broadcasting the pushing information.

11. The apparatus of claim 10, the apparatus further comprising an information binding module to:

before vehicle entering information sent after a vehicle identification device identifies that a vehicle enters a designated area is received, a vehicle device binding request sent by a second user terminal through scanning an identification code in the vehicle-mounted device is received, and vehicle device binding information is returned to the second user terminal, wherein the vehicle device binding request comprises a vehicle-mounted device identifier and user information of the vehicle-mounted device;

receiving a vehicle identifier sent by the second user terminal according to the vehicle equipment binding information;

and establishing an association relation among the user information, the vehicle identification and the vehicle-mounted equipment identification of the vehicle-mounted equipment.

12. The apparatus according to claim 11, wherein a development kit for specifying an application program is installed in the vehicle-mounted device, and the information binding module is specifically configured to:

receiving a vehicle equipment binding request sent by the second user terminal by scanning an identification code in the vehicle-mounted equipment by using the specified application program, wherein the vehicle equipment binding request comprises account information of a user in the specified application program, and the account information and the user information of the user in the specified application program are subjected to real-name authentication;

and acquiring user information corresponding to the account information according to the account information.

13. The apparatus of claim 10, the apparatus further comprising a push information configuration module to:

before vehicle entering information sent after a vehicle identification device identifies that the vehicle enters a designated area is received, receiving each sent push information configuration request, wherein the configuration request comprises user information of a user corresponding to a first user terminal;

determining information configuration authority of a user corresponding to each first user terminal according to user information of the user corresponding to each first user terminal, so that the user corresponding to the first user terminal configures push information according to the information configuration authority, wherein the information configuration authority comprises: an information push place;

and receiving and storing the configured push information sent by each first user terminal.

14. The apparatus of claim 13, wherein the push information determining module is specifically configured to:

determining a target user of which the information pushing place is matched with the position information according to the position information and the information configuration authority of the user corresponding to each first user terminal;

and determining the target push information from the push information matched with the position information from the information push place configured by the target user according to the vehicle information.

15. The apparatus of claim 14, the vehicle information acquisition module further configured to acquire a receiving information authority of the vehicle when acquiring the vehicle information of the vehicle, the receiving information authority including: at least one of an information category of the received push information, a time of receiving the push information, and a location category of receiving the push information;

the push information determining module is specifically configured to screen, according to the vehicle information, the location information, and the current time, push information that meets the information receiving authority and meets corresponding information push conditions from push information that matches the location information in an information push place configured by the target user, as the target push information.

16. The apparatus of claim 10, wherein the onboard device is a factory onboard device or a aftermarket onboard device.

17. An in-vehicle information pushing apparatus comprising:

the vehicle identification unit is used for receiving vehicle entering information which is sent after the vehicle identification device identifies that a vehicle enters a specified area, and the vehicle entering information comprises a vehicle identifier;

a vehicle information obtaining unit, configured to obtain vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship between vehicle devices, where the vehicle information includes: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;

the vehicle arrival notification unit is used for sending the vehicle information and the position information of the designated area to a first user terminal so that the first user terminal determines target push information to be pushed to the vehicle according to the vehicle information and the position information;

the information pushing unit is used for receiving target pushing information sent by the first user terminal and pushing the target pushing information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has the function of displaying and/or voice broadcasting the pushing information.

18. An in-vehicle information pushing apparatus comprising: at least one processor and a memory for storing processor-executable instructions, the processor implementing the method of any one of claims 1-9 when executing the instructions.

19. An in-vehicle information push system, comprising: the system comprises a vehicle information pushing management platform, vehicle-mounted equipment and vehicle identification equipment; the vehicle-mounted equipment is installed in a vehicle, the vehicle-mounted equipment binds user information and a vehicle identifier of a second user terminal, the incidence relation among the vehicle-mounted equipment identifier, the user information and the vehicle identifier of the vehicle-mounted equipment is stored in the vehicle information push management platform, and a user of the vehicle-mounted equipment displays and/or broadcasts push information sent by the vehicle information push management platform in a voice mode;

the vehicle identification device is arranged in a designated area and used for identifying a vehicle entering the designated area and sending vehicle entering information to the vehicle information pushing management platform after the vehicle entering the designated area is identified, wherein the vehicle entering information comprises a vehicle identifier;

the vehicle information pushing management platform is used for storing and managing pushing information configured by the first user terminal, determining target pushing information after receiving vehicle entering information, and pushing the target pushing information to the vehicle through the vehicle-mounted equipment.

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